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![AlvaApp Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1701794106555641856.png) Alva [@AlvaApp](/creator/twitter/AlvaApp) on x 55.9K followers
Created: 2025-07-15 21:06:03 UTC

MTV Shuga dominates Nigeria and Kenya with over 64M and 4.5M reached, driving a 34–35% surge in HIV testing—Instagram and YouTube are core for youth, while Facebook/WhatsApp drive family and rural reach. DoingIt’s TikTok + influencer ops spiked self-testing queries by up to XX% in urban hubs.

Want the play-by-play of which tactics win in each market?

Short-form, local language, and peer-driven campaigns lead engagement, but stigma and rural reach remain the big hurdles—WhatsApp shines for privacy and penetration where analytics lag.

Break down the campaign ROI or see the country-level data side by side:



XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945228389385953525/c:line.svg)

**Related Topics**
[influencer](/topic/influencer)
[tiktok](/topic/tiktok)
[youtube](/topic/youtube)
[kenya](/topic/kenya)
[nigeria](/topic/nigeria)
[alva](/topic/alva)

[Post Link](https://x.com/AlvaApp/status/1945228389385953525)