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![Anvith_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::2414532469.png) The Indian Investor [@Anvith_](/creator/twitter/Anvith_) on x 19.2K followers
Created: 2025-07-15 17:53:51 UTC

🥇 PN Gadgil Jewellers (PNGJL): A 190-Year Legacy Entering Hypergrowth Mode

From Maharashtra’s heartland to India-wide 🇮🇳 ambition, PNGJL is blending legacy with strategy to emerge as a serious contender in India’s formalising jewellery market.

Here’s why investors should watch this space 🧵👇

1️⃣ Legacy-Backed Brand with Deep Trust

▪️ Founded in 1832 - among India’s oldest jewellers
▪️ Led by 6th-gen promoter Saurabh Gadgil
▪️ Decades-long partnerships with religious institutions build unmatched credibility in Maharashtra & Goa
▪️ Offers gold, silver, diamond, platinum across price points - from wedding to everyday wear

➡️ Trusted legacy + wide portfolio = strong moat in core markets

2️⃣ Rapid Expansion: Beyond the Comfort Zone

▪️ XX stores operational by March 2025 across urban + rural Maharashtra & Goa
▪️ FY26 target: 20–25 new stores
▪️ Q2FY26: 7–9 stores planned
▪️ Expanding into Uttar Pradesh, Madhya Pradesh, Bihar - using an asset-light franchisee model

➡️ Deep market research + low-risk format = smart geographic growth

3️⃣ Betting Big on Lightweight Jewellery

▪️ In 2023, launched 'Litestyle by PNG' - a sub-brand focused on everyday wear for 25–35 yr olds
▪️ Products in 18–22 carat gold & diamonds, priced ~₹50,000
▪️ FY26 plan: 12–13 more Litestyle stores
▪️ Smaller XXXXX sq ft format optimised for urban retail

➡️ Tapping into younger, aspirational buyers amid rising gold prices

4️⃣ Margin Uplift Strategy Kicking In

▪️ Fully exited low-margin bullion refining by Oct 2024 - FY26 is first clean year
▪️ Sharpened focus on high-margin studded jewellery: Polki, Kundan, coloured gemstones
▪️ XX stores opened in last X years - expected to hit maturity curve in FY26–27

➡️ Store-level breakeven + richer product mix = margin kicker incoming

5️⃣ Regulatory Tailwinds Working in Favour

▪️ July 2024: Gold customs duty slashed from XX% to X% - narrowed price gap with unorganised
▪️ Phased rollout of mandatory hallmarking builds consumer trust in formal players
▪️ Organised players offer superior store experience, design innovation, and omnichannel presence

➡️ Industry structure tilting in favour of branded jewellers like PNGJL

6️⃣ Valuation & Fundraising Angle

▪️ Plans to raise ₹1,000 Cr by March 2027 to meet SEBI’s minimum public shareholding norms (83% promoter holding → 75%)
▪️ Near-term RoE/RoCE may look optically lower due to equity dilution
▪️ If fundraise delayed beyond March 2027, profitability ratios look much stronger

➡️ Valuation remains comparable to peers despite temporary optics

7️⃣ Why PNGJL is a Cleaner Bet vs Senco Gold

▪️ Senco faces Street concerns due to proposed acquisition of loss-making brand Melorra (lightweight diamond D2C)
▪️ While Senco trades at a discount, PNGJL has better earnings visibility, cleaner balance sheet, and tighter focus

➡️ PNGJL = core jewellery play without dilution of focus

🚫 No Buy/Sell Recommendation. DYODD.

#PNGadgil #PNGJL #Senco #Titan #KalyanJewellers

![](https://pbs.twimg.com/media/Gv6phdMXIAEApuZ.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945180021720551566/c:line.svg)

**Related Topics**
[dip](/topic/dip)
[jewellery](/topic/jewellery)
[heartland](/topic/heartland)
[investment](/topic/investment)

[Post Link](https://x.com/Anvith_/status/1945180021720551566)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

Anvith_ Avatar The Indian Investor @Anvith_ on x 19.2K followers Created: 2025-07-15 17:53:51 UTC

🥇 PN Gadgil Jewellers (PNGJL): A 190-Year Legacy Entering Hypergrowth Mode

From Maharashtra’s heartland to India-wide 🇮🇳 ambition, PNGJL is blending legacy with strategy to emerge as a serious contender in India’s formalising jewellery market.

Here’s why investors should watch this space 🧵👇

1️⃣ Legacy-Backed Brand with Deep Trust

▪️ Founded in 1832 - among India’s oldest jewellers ▪️ Led by 6th-gen promoter Saurabh Gadgil ▪️ Decades-long partnerships with religious institutions build unmatched credibility in Maharashtra & Goa ▪️ Offers gold, silver, diamond, platinum across price points - from wedding to everyday wear

➡️ Trusted legacy + wide portfolio = strong moat in core markets

2️⃣ Rapid Expansion: Beyond the Comfort Zone

▪️ XX stores operational by March 2025 across urban + rural Maharashtra & Goa ▪️ FY26 target: 20–25 new stores ▪️ Q2FY26: 7–9 stores planned ▪️ Expanding into Uttar Pradesh, Madhya Pradesh, Bihar - using an asset-light franchisee model

➡️ Deep market research + low-risk format = smart geographic growth

3️⃣ Betting Big on Lightweight Jewellery

▪️ In 2023, launched 'Litestyle by PNG' - a sub-brand focused on everyday wear for 25–35 yr olds ▪️ Products in 18–22 carat gold & diamonds, priced ~₹50,000 ▪️ FY26 plan: 12–13 more Litestyle stores ▪️ Smaller XXXXX sq ft format optimised for urban retail

➡️ Tapping into younger, aspirational buyers amid rising gold prices

4️⃣ Margin Uplift Strategy Kicking In

▪️ Fully exited low-margin bullion refining by Oct 2024 - FY26 is first clean year ▪️ Sharpened focus on high-margin studded jewellery: Polki, Kundan, coloured gemstones ▪️ XX stores opened in last X years - expected to hit maturity curve in FY26–27

➡️ Store-level breakeven + richer product mix = margin kicker incoming

5️⃣ Regulatory Tailwinds Working in Favour

▪️ July 2024: Gold customs duty slashed from XX% to X% - narrowed price gap with unorganised ▪️ Phased rollout of mandatory hallmarking builds consumer trust in formal players ▪️ Organised players offer superior store experience, design innovation, and omnichannel presence

➡️ Industry structure tilting in favour of branded jewellers like PNGJL

6️⃣ Valuation & Fundraising Angle

▪️ Plans to raise ₹1,000 Cr by March 2027 to meet SEBI’s minimum public shareholding norms (83% promoter holding → 75%) ▪️ Near-term RoE/RoCE may look optically lower due to equity dilution ▪️ If fundraise delayed beyond March 2027, profitability ratios look much stronger

➡️ Valuation remains comparable to peers despite temporary optics

7️⃣ Why PNGJL is a Cleaner Bet vs Senco Gold

▪️ Senco faces Street concerns due to proposed acquisition of loss-making brand Melorra (lightweight diamond D2C) ▪️ While Senco trades at a discount, PNGJL has better earnings visibility, cleaner balance sheet, and tighter focus

➡️ PNGJL = core jewellery play without dilution of focus

🚫 No Buy/Sell Recommendation. DYODD.

#PNGadgil #PNGJL #Senco #Titan #KalyanJewellers

XXXXXX engagements

Engagements Line Chart

Related Topics dip jewellery heartland investment

Post Link

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/post/tweet::1945180021720551566