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![IMPACT_onnet Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::589779005.png) Impact Magazine [@IMPACT_onnet](/creator/twitter/IMPACT_onnet) on x 6584 followers
Created: 2025-07-15 12:37:51 UTC

When @cetaphil met Sitafal on @ZeptoNow's search bar…It all began when Abhishek Avadhani said, “I can’t find any Cetaphil products when I type Sitafal!” Zepto’s response? A subtle search bar tweak. 
Have we seen this before ?

#CetaphilNotSitafal #ZeptoSearch #MarketingWin

![](https://pbs.twimg.com/media/Gv5ian6a4AQazgr.jpg)

XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945100498727588059/c:line.svg)

**Related Topics**
[cetaphil](/topic/cetaphil)

[Post Link](https://x.com/IMPACT_onnet/status/1945100498727588059)