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![FortuneMagazine Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::25053299.png) FORTUNE [@FortuneMagazine](/creator/twitter/FortuneMagazine) on x 2.3M followers
Created: 2025-07-14 21:46:25 UTC

Coca-Cola’s CIO is betting big on AI—but only if it moves the needle.

One pilot boosted sales 8%. Another generated 10,000+ content assets.

“We are all about scale.”

Read more and subscribe to #CIOIntelligence:


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1944876161495965968/c:line.svg)

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