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![NeuroscienceNew Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::32302688.png) Neuroscience News [@NeuroscienceNew](/creator/twitter/NeuroscienceNew) on x 504.3K followers
Created: 2025-07-14 19:26:55 UTC

Friendship Synchronizes Brains

A new study shows that friendships go deeper than shared interests — they actually align how our brains respond to the world. 

Researchers found that close friends rate products more similarly than strangers, and this similarity strengthens as friendships grow. 

Neuroimaging revealed synchronized brain activity between friends when watching advertisements, particularly in areas tied to memory, social judgment, and rewards. 

This suggests that social bonds shape not just behavior, but also underlying neural processes. 

Intriguingly, brain activity patterns could even predict what friends would choose to buy.

 The findings highlight how dynamic social relationships can profoundly shape decision-making and perception.

![](https://pbs.twimg.com/media/Gv12l_XWYAApyDe.jpg)

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