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![FabiusDefi Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1609130699256389632.png) Fabius DeFi [@FabiusDefi](/creator/twitter/FabiusDefi) on x 13.2K followers
Created: 2025-07-14 10:14:56 UTC

I want to chime in on this convo from @VaderResearch

I think IRIS took off thanks to a mix of factors:

→  launched during Virtuals' hot streak with several strong ROI projects
→  rode early momentum from the Kaito x Virtuals yapping campaign
→  had the hype of being the first Virtual project on Ethereum

But lately, I haven’t seen many standout projects coming through Virtual.

Less noise, less mindshare.

It’s clear that marketing has been, and still is, a major driver of success.

That’s something @virtuals_io needs to double down on:

Whether it’s helping smaller AI Agent teams get visibility
Or attracting stronger projects to launch

I really can’t wait to see Genesis Great Again 🧢


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1944702141899346429/c:line.svg)

**Related Topics**
[launchpad](/topic/launchpad)
[virtual](/topic/virtual)
[virtuals](/topic/virtuals)
[convo](/topic/convo)
[chime](/topic/chime)
[ethereum](/topic/ethereum)
[coins layer 1](/topic/coins-layer-1)

[Post Link](https://x.com/FabiusDefi/status/1944702141899346429)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

FabiusDefi Avatar Fabius DeFi @FabiusDefi on x 13.2K followers Created: 2025-07-14 10:14:56 UTC

I want to chime in on this convo from @VaderResearch

I think IRIS took off thanks to a mix of factors:

→ launched during Virtuals' hot streak with several strong ROI projects → rode early momentum from the Kaito x Virtuals yapping campaign → had the hype of being the first Virtual project on Ethereum

But lately, I haven’t seen many standout projects coming through Virtual.

Less noise, less mindshare.

It’s clear that marketing has been, and still is, a major driver of success.

That’s something @virtuals_io needs to double down on:

Whether it’s helping smaller AI Agent teams get visibility Or attracting stronger projects to launch

I really can’t wait to see Genesis Great Again 🧢

XXXXX engagements

Engagements Line Chart

Related Topics launchpad virtual virtuals convo chime ethereum coins layer 1

Post Link

post/tweet::1944702141899346429
/post/tweet::1944702141899346429