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![CMDarnton Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1936166431378300928.png) Christian Darnton [@CMDarnton](/creator/twitter/CMDarnton) on x 2307 followers
Created: 2025-07-13 09:33:35 UTC

“Customer acquisition is too expensive.”

Yes, CAC was high. But that’s changing.

📉 Q1 2025: Marketing spend down from XX% → XX% of revenue.
📈 Organic and low-cost channels rising.
💡 Weight-loss marketing shifted focus, but core biz still grew XX% YoY excluding GLP-1s.

They’re scaling efficiently—and that’s rare in DTC health.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1944329351526297871/c:line.svg)

**Related Topics**
[acquisition](/topic/acquisition)

[Post Link](https://x.com/CMDarnton/status/1944329351526297871)