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![FortuneMagazine Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::25053299.png) FORTUNE [@FortuneMagazine](/creator/twitter/FortuneMagazine) on x 2.3M followers
Created: 2025-07-12 14:39:01 UTC

It seems impossible that Tim Cook’s legacy as Apple’s spectacularly successful CEO could be in jeopardy. But in recent months, and especially in recent days, the impossible has become at least conceivable.

![](https://pbs.twimg.com/card_img/1943959551105024000/DEXG5Ot_?format=jpg&name=800x419)

XXXXX engagements

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[Post Link](https://x.com/FortuneMagazine/status/1944043824520552676)