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![adamlyttleapps Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::7479922.png) Adam Lyttle [@adamlyttleapps](/creator/twitter/adamlyttleapps) on x 40.1K followers
Created: 2025-07-12 05:05:52 UTC

The new app boost was (mostly) driven by the recommended search list

This list seems to have changed:

Previously apps with “keyword + app name” would be given priority. Easier to rank

Now keyword can appear anywhere in the title (and rank just as well in recommended list)

Explains why some keywords still get a boost (less direct competition) and others don’t (more competition / saturation)

![](https://pbs.twimg.com/media/GvoeXzdXgAAxrr4.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943899590597783982/c:line.svg)

[Post Link](https://x.com/adamlyttleapps/status/1943899590597783982)