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![TheEconomist Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::5988062.png) The Economist [@TheEconomist](/creator/twitter/TheEconomist) on x 27M followers
Created: 2025-07-11 20:40:09 UTC

All big luxury brands fret about the risk of over-exposure, but even here the Birkin stands apart. For Hermès, the danger comes not from the zeal of its marketing but from the ardour of its fans

![](https://pbs.twimg.com/card_img/1943536158270476288/kQrmLz8y?format=jpg&name=800x419)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943772322785001805/c:line.svg)

**Related Topics**
[herms](/topic/herms)
[luxury brands](/topic/luxury-brands)
[luxury](/topic/luxury)

[Post Link](https://x.com/TheEconomist/status/1943772322785001805)