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![aaronnpearsall Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1465647322667302915.png) Aaron Pearsall [@aaronnpearsall](/creator/twitter/aaronnpearsall) on x 1187 followers
Created: 2025-07-11 14:39:46 UTC

This was once the most hated shoe in the world.

Lost $XXX million in one year. Everyone mocked them.

Until ONE rebrand turned them into a $XXX BILLION fashion icon…

Here’s how they did it (I can't believe how simple it was):

![](https://pbs.twimg.com/media/GvlYJBXa8AEea0v.jpg)

XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943681629492523125/c:line.svg)

[Post Link](https://x.com/aaronnpearsall/status/1943681629492523125)