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![NewsBFM Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::296694466.png) BFM News [@NewsBFM](/creator/twitter/NewsBFM) on x 222.5K followers
Created: 2025-07-11 01:05:43 UTC

In May, WK Kellogg cut its full-year sales forecast, citing weaker consumer demand and a shift toward cheaper or healthier alternatives.

The company has also pledged to eliminate synthetic colouring from cereals served in schools by the 2026–27 academic year.

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[sales forecast](/topic/sales-forecast)
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