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![WSJ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3108351.png) The Wall Street Journal [@WSJ](/creator/twitter/WSJ) on x 20.8M followers
Created: 2025-07-10 06:14:15 UTC

Exclusive: Patrón’s last ad campaign led to its tequila getting blocked at the Mexican border. Its latest lighthearted effort seeks to get around a regulator’s strict rulebook on additive-free claims.

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