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![drewfallon12 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::768593971.png) Drew Fallon [@drewfallon12](/creator/twitter/drewfallon12) on x 14.2K followers
Created: 2025-07-09 21:12:52 UTC

🚨 CPG MEGA MERGER!!!! 🚨 

Ferrero is nearing a deal for WK Kellogg (NYSE: $KLG) for $3B. Stock up XX% after hours woof

This deal comes less than a year after Kellogg’s split into Kellanova and WK Kellogg. 

Kellanova was then acquired by Mars for $13B 

At $3B, KLG is being valued at 1.12x sales and 52x (!!) earnings. KLG has been profitable X of the last X quarters, and saw revenue shrink YoY in 2024.

1Q2025 EBITDA was $56m, putting this deal at 14x EV/EBITDA. 

2024 EBITDA of $302m puts it at 9.9x ‘24A EBITDA

Ferrero acquired PowerCrunch earlier this year for $275m, and acquired wells group for an undisclosed amount ($1.7B revenue)

Interesting to compare the two pieces of Kellogs finally be terminally valued by the market:

- Kellanova; $13B, 2.77x sales, 18x ebitda
- WK Kellogg: $3B, 1.12x sales, XX ebitda 

Clearly Kellanova is the winning segment.

![](https://pbs.twimg.com/media/GvcdoEbXQAAIYBg.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943055778329350596/c:line.svg)

**Related Topics**
[has been](/topic/has-been)
[sales and](/topic/sales-and)
[$13b](/topic/$13b)
[mars](/topic/mars)
[$3b](/topic/$3b)
[$klg](/topic/$klg)
[new york stock exchange](/topic/new-york-stock-exchange)
[corporate finance](/topic/corporate-finance)

[Post Link](https://x.com/drewfallon12/status/1943055778329350596)