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![long_equity Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1478425805944500228.png) Long Equity [@long_equity](/creator/twitter/long_equity) on x 64.8K followers
Created: 2025-07-09 20:13:19 UTC

👑The economics of luxury companies is fascinating.

Here's a checklist (based on lessons learned from Hermes, LVMH, and others) on how to create the ultimate luxury brand.

What's your favourite point? 
For me, it has to be artifical scarcity.

![](https://pbs.twimg.com/media/GvcQ6u0XEAAJpPV.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943040792299475364/c:line.svg)

**Related Topics**
[luxury](/topic/luxury)

[Post Link](https://x.com/long_equity/status/1943040792299475364)