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![theskindoctor13 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::797720168713441280.png) THE SKIN DOCTOR [@theskindoctor13](/creator/twitter/theskindoctor13) on x 857.8K followers
Created: 2025-07-09 18:45:31 UTC

Came across this legendary ad on YouTube, easily one of the finest ever made for an Indian product. It launched the Pulsar XXX DTSi, among the wildest machines our roads had seen back then.

Bajaj’s bold “Definitely Male” campaign is a case study in brand reinvention, that grabbed market leadership from Hero Honda, eventually driving even the iconic CBZ to extinction. Hard to imagine any brand being this bold today not even Bajaj itself.

![](https://pbs.twimg.com/ext_tw_video_thumb/1943018666364157952/pu/img/5lnjz2FSPR-ykXXy.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1943018698568319275/c:line.svg)

**Related Topics**
[youtube](/topic/youtube)
[$hmc](/topic/$hmc)
[stocks consumer cyclical](/topic/stocks-consumer-cyclical)

[Post Link](https://x.com/theskindoctor13/status/1943018698568319275)