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![FortuneMagazine Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::25053299.png) FORTUNE [@FortuneMagazine](/creator/twitter/FortuneMagazine) on x 2.3M followers
Created: 2025-07-09 14:22:52 UTC

Amazon Prime Day is one of the most lucrative and influential retail events in the world. 

But the origins of this sales juggernaut trace back to Diego Piacentini's vision and a pivotal pitch to Amazon’s founder, Jeff Bezos.

![](https://pbs.twimg.com/amplify_video_thumb/1942945325049651200/img/ox6eCJJHP6ix1iAa.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1942952597041852725/c:line.svg)

**Related Topics**
[amazon prime](/topic/amazon-prime)
[jeff bezos](/topic/jeff-bezos)
[events](/topic/events)

[Post Link](https://x.com/FortuneMagazine/status/1942952597041852725)