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![washingtonpost Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::2467791.png) The Washington Post [@washingtonpost](/creator/twitter/washingtonpost) on x 19.8M followers
Created: 2025-07-09 03:00:06 UTC

Here’s a look at some of what fast-fashion brands are doing to be more sustainable, what may be motivating those efforts and how to avoid getting fooled by greenwashing.

![](https://pbs.twimg.com/card_img/1940611960237867008/qvrFx8H1?format=jpg&name=800x419)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1942780773951570363/c:line.svg)

[Post Link](https://x.com/washingtonpost/status/1942780773951570363)