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![Benzinga Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::44060322.png) Benzinga [@Benzinga](/creator/twitter/Benzinga) on x 305.8K followers
Created: 2025-07-08 16:30:01 UTC

Jenny Lamboy on Growing Cannabis with Strategy and Maturity 📊🌱

At Benzinga’s Cannabis Capital Conference, Jenny Lamboy, VP of Strategy at Hybrid Marketing Co., explained why real growth in cannabis starts with one thing — business maturity.

With roots in the tech world and a decade in cannabis, Jenny’s team focuses on outcome-driven marketing strategies tailored to each client’s goals. Her message? This industry needs to stop saying “but it’s cannabis” and start operating like the serious businesses they are.

From plant-based medicine to social equity to federal regulation, Jenny shared why strategic planning and better tools will define the next wave of growth.

Watch her break it all down in the full conversation 🎥

![](https://pbs.twimg.com/amplify_video_thumb/1942600958367629312/img/Keg9aoIfIz2-gYBk.jpg)

XXXXX engagements

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[Post Link](https://x.com/Benzinga/status/1942622207504703680)