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![skift Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::374822255.png) Skift [@skift](/creator/twitter/skift) on x 89.3K followers
Created: 2025-07-08 16:00:20 UTC

What's Next for Tripadvisor Now That it Has an Activist Investor?

"Sell Viator and/or TheFork? Change Tripadvisor's name to Viator? Repurchase shares? Speed up the monetization of Tripadvisor's user reviews in the AI era?"



![](https://pbs.twimg.com/media/GvWNz2XWUAADh6V.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1942614738694808048/c:line.svg)

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[$trip](/topic/$trip)

[Post Link](https://x.com/skift/status/1942614738694808048)