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![LoicReco Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1356251789520203777.png) Loic [@LoicReco](/creator/twitter/LoicReco) on x 3256 followers
Created: 2025-07-07 14:32:46 UTC

Japanese researchers scanned brains during IKEA assembly.

They found building IKEA furniture lights up the same neural pathways that stores meaningful memories.

Left inferior frontal gyrus: +47% activation
Left middle frontal gyrus: +52% activation

But before Ikea, one company discovered this XX years ago...

![](https://pbs.twimg.com/media/GvQwLa3bgAAqk8K.png)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1942230314526663144/c:line.svg)

**Related Topics**
[neural](/topic/neural)
[ikea](/topic/ikea)
[brains](/topic/brains)

[Post Link](https://x.com/LoicReco/status/1942230314526663144)