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![TheePopCore Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1640913701808078851.png) Pop Core [@TheePopCore](/creator/twitter/TheePopCore) on x 51.9K followers
Created: 2025-07-07 13:26:57 UTC

Monica Kim, former senior fashion news editor at American Vogue, reveals in her book "The Meaning of Jungkook" that top fashion houses fiercely competed to sign Jungkook, with at least three luxury brands making persistent efforts to secure his endorsement and feature him in their ad campaigns, only to be turned away.

“His refusal to pick up numerous lucrative luxury brand endorsements, despite the number of companies begging for him”.

![](https://pbs.twimg.com/media/GvQhHIybEAAbnrE.jpg)

XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1942213750079320534/c:line.svg)

**Related Topics**
[luxury brands](/topic/luxury-brands)
[luxury](/topic/luxury)
[jungkook](/topic/jungkook)

[Post Link](https://x.com/TheePopCore/status/1942213750079320534)