[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![Anvith_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::2414532469.png) The Indian Investor [@Anvith_](/creator/twitter/Anvith_) on x 19.2K followers
Created: 2025-07-07 11:48:30 UTC

Dixon x Eureka Forbes
New Category Play: Robotic Vacuum Cleaners

Dixon Technologies enters into a strategic agreement with Eureka Forbes for the assembly & manufacturing of robotic vacuum cleaners.

Here’s what investors need to know 🔽

🔹 What’s the Deal?
Dixon will assemble and manufacture robotic vacuum cleaners for Eureka Forbes.
➡️ A foray into premium, tech-enabled home appliances
➡️ Expands Dixon’s footprint in smart consumer durables

🔹 Who is Eureka Forbes?
A 40+ year-old leader in India’s health & hygiene space.
Portfolio:
▪️ Water & air purification
▪️ Vacuum cleaners
▪️ Direct & e-comm distribution
▪️ Pan-India service reach

➡️ Strong brand equity + deep consumer understanding

🔹 Strategic Value for Dixon
🗣️ “We aim to deliver high-quality vacuum cleaners that meet evolving needs of consumers and market.” – Atul Lall, VC & MD, Dixon

▪️ Expands homecare portfolio
▪️ Deepens OEM relationships
▪️ Strengthens manufacturing ecosystem in automation products

🔹 Dixon’s Manufacturing Empire
India’s largest homegrown solutions player in:
▪️ LED TVs
▪️ Washing machines
▪️ Mobile phones
▪️ Wearables & Hearables
▪️ Refrigerators
▪️ Telecom & IT hardware
▪️ Reverse logistics

➡️ Adding robotic vacuums = new high-tech vertical

🔹 The Bigger Picture
Eureka brings brand trust + channel strength
Dixon brings execution + scale

This deal:
✅ Unlo new consumer appliance segment
✅ Sets up a long-term OEM alliance
✅ Aligns with India’s electronics manufacturing push

#Dixon #DixonTechnologies #EMS #EurekaForbes

![](https://pbs.twimg.com/media/GvQKkqGWkAATS1-.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1942188973969007020/c:line.svg)

**Related Topics**
[surge](/topic/surge)
[dixon technologies](/topic/dixon-technologies)
[investment](/topic/investment)

[Post Link](https://x.com/Anvith_/status/1942188973969007020)