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![chaotropy Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1810582250876289024.png) Chaotropy [@chaotropy](/creator/twitter/chaotropy) on x XXX followers
Created: 2025-07-07 09:58:41 UTC

I also continue to hold Ryohin Keikaku $RYKKY because the fundamentals behind my original thesis have only grown stronger. Japan’s tourism boom is fueling global exposure for Muji, turning visitors into brand ambassadors. Significant price gaps between domestic and overseas markets offer margin upside as Muji refines its global pricing. Meanwhile, Muji’s minimalist ethos has shifted from niche to mainstream, especially among younger consumers valuing sustainability and function. Its expansion into home goods, furniture, and lifestyle products is transforming it into a full lifestyle brand, boosting revenue diversity and customer loyalty beyond fashion (+131%).


XX engagements

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**Related Topics**
[ethos](/topic/ethos)
[$rykky](/topic/$rykky)
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