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![VigilantFox Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::191871143.png) The Vigilant Fox 🦊 [@VigilantFox](/creator/twitter/VigilantFox) on x 1.9M followers
Created: 2025-07-06 13:44:28 UTC

@MidwesternDoc Dermatology used to be the least glamorous gig—just acne and rashes.

But in the 1980s, they paid millions to a New York ad agency to rebrand themselves as “cancer warriors.”

They didn’t just warn about cancer. They sold fear and transformed dermatology into a gold mine.

![](https://pbs.twimg.com/media/GvLbYw4XUAA1hBB.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1941855771421032703/c:line.svg)

**Related Topics**
[dermatology](/topic/dermatology)

[Post Link](https://x.com/VigilantFox/status/1941855771421032703)