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![thetripathi58 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1409440115554873354.png) Chidanand Tripathi [@thetripathi58](/creator/twitter/thetripathi58) on x 81K followers
Created: 2025-07-06 09:45:46 UTC

In 2003, Dove was dying.

Sales were declining every year.

Competitors were crushing them.

Then, one marketing campaign changed everything.

And transformed them into a $5B global beauty empire.

Here's the full story: 🧵

![](https://pbs.twimg.com/media/GvKRt-wXgAASgAv.jpg)

XXXXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1941795698988687413/c:line.svg)

**Related Topics**
[empire](/topic/empire)
[$5b](/topic/$5b)
[dove](/topic/dove)

[Post Link](https://x.com/thetripathi58/status/1941795698988687413)