[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  M. V. Cunha [@mvcinvesting](/creator/twitter/mvcinvesting) on x 48.3K followers Created: 2025-07-02 17:10:49 UTC 8) $IAS Before I begin, a quick disclaimer: I’ve only recently started researching this company. $IAS is a leading global media measurement and optimization platform that plays a mission-critical role in the digital advertising ecosystem. If you're bullish on continued programmatic ad growth, CTV, and brand safety — this is a name worth watching. $IAS helps over XXXXX advertisers and all major holding companies improve ad performance by verifying ad quality (fraud, viewability, brand safety, etc.) and optimizing placements in real time. Their platform processes over 280B interactions per day, using a combination of proprietary AI/ML models, deep publisher integrations, and cross-channel data — spanning social, CTV, open web, and emerging formats like gaming and retail media. The business is sticky and highly profitable: XXX% NRR, XXX large ad customers, and an average tenure of 8+ years. In Q1 2025, revenue grew XX% YoY to $134M, with a XX% adj. EBITDA margin. For 2024, they posted $530M in revenue (+12%) and $191M in adj. EBITDA (36% margin). Importantly, $IAS generates meaningful FCF and maintains a net cash position. Their model is compelling: a fixed CPM per impression tied to measurement or optimization services, which means the more volume flows through the platform, the more revenue accrues — all with little incremental cost. Their biggest customers are steadily expanding cart value by layering on pre-bid contextual targeting, sentiment/emotion analysis, and advanced tools like Quality Attention™ and Total Media Quality. $IAS is also a strong CTV play via its Publica product suite, which includes a dedicated ad server, unified auction, and SSAI tools for publishers. This is particularly relevant as U.S. CTV ad spend is expected to grow XX% by 2029 — a trend that $IAS is positioned to ride. Looking ahead, $IAS is leaning into international expansion (through its current customers), new contextual data segments, and growth in emerging channels like retail media and audio. With platform-wide data enrichment and real-time processing, it’s increasingly becoming a one-stop shop for both measurement and optimization across digital. The key risk is competitive pressure — from both point solutions and end-to-end platforms. All in all, $IAS combines recurring, high-margin revenue with structural tailwinds in digital media, brand safety, and performance optimization. At ~6x EV/EBITDA (2025E), it’s significantly cheaper than its closest peer, $DV — and overall, it seems a compelling opportunity so far.  XXXXXX engagements  **Related Topics** [ctv](/topic/ctv) [cunha](/topic/cunha) [$ias](/topic/$ias) [Post Link](https://x.com/mvcinvesting/status/1940458148629762162)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
M. V. Cunha @mvcinvesting on x 48.3K followers
Created: 2025-07-02 17:10:49 UTC
- $IAS
Before I begin, a quick disclaimer: I’ve only recently started researching this company.
$IAS is a leading global media measurement and optimization platform that plays a mission-critical role in the digital advertising ecosystem. If you're bullish on continued programmatic ad growth, CTV, and brand safety — this is a name worth watching.
$IAS helps over XXXXX advertisers and all major holding companies improve ad performance by verifying ad quality (fraud, viewability, brand safety, etc.) and optimizing placements in real time. Their platform processes over 280B interactions per day, using a combination of proprietary AI/ML models, deep publisher integrations, and cross-channel data — spanning social, CTV, open web, and emerging formats like gaming and retail media.
The business is sticky and highly profitable: XXX% NRR, XXX large ad customers, and an average tenure of 8+ years. In Q1 2025, revenue grew XX% YoY to $134M, with a XX% adj. EBITDA margin. For 2024, they posted $530M in revenue (+12%) and $191M in adj. EBITDA (36% margin). Importantly, $IAS generates meaningful FCF and maintains a net cash position.
Their model is compelling: a fixed CPM per impression tied to measurement or optimization services, which means the more volume flows through the platform, the more revenue accrues — all with little incremental cost. Their biggest customers are steadily expanding cart value by layering on pre-bid contextual targeting, sentiment/emotion analysis, and advanced tools like Quality Attention™ and Total Media Quality.
$IAS is also a strong CTV play via its Publica product suite, which includes a dedicated ad server, unified auction, and SSAI tools for publishers. This is particularly relevant as U.S. CTV ad spend is expected to grow XX% by 2029 — a trend that $IAS is positioned to ride.
Looking ahead, $IAS is leaning into international expansion (through its current customers), new contextual data segments, and growth in emerging channels like retail media and audio. With platform-wide data enrichment and real-time processing, it’s increasingly becoming a one-stop shop for both measurement and optimization across digital.
The key risk is competitive pressure — from both point solutions and end-to-end platforms.
All in all, $IAS combines recurring, high-margin revenue with structural tailwinds in digital media, brand safety, and performance optimization. At ~6x EV/EBITDA (2025E), it’s significantly cheaper than its closest peer, $DV — and overall, it seems a compelling opportunity so far.
XXXXXX engagements
