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![Analyticsindiam Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::908230076.png) AIM [@Analyticsindiam](/creator/twitter/Analyticsindiam) on x 18.5K followers
Created: 2025-07-01 09:43:36 UTC

In this episode from @dentsu_global , Pete Stein and Holden Bale unpack how AI is transforming content creation, campaign performance, and creative collaboration. From Coca-Cola’s AI-powered Christmas ad to the surprising stat that XX% of CMOs aren’t even using most of the content they produce, the conversation challenges the idea that more content leads to better engagement. 

They explore how Dentsu and @Merkle  are embracing AI without compromising creative quality, and why fears around AI replacing originality, while valid, don’t signal the end of human creativity. The episode highlights the importance of open communication and smarter processes in elevating both talent and outcomes—offering a powerful global perspective on scaling performance while preserving the soul of creativity. A must-listen for marketers, strategists, and creatives navigating the future of AI-driven storytelling.

Watch out the full episode at-

![](https://pbs.twimg.com/amplify_video_thumb/1939978661236461568/img/MFRcAIjf9Rvmo1vM.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1939983216322257119/c:line.svg)

**Related Topics**
[christmas](/topic/christmas)
[coins ai](/topic/coins-ai)

[Post Link](https://x.com/Analyticsindiam/status/1939983216322257119)