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![FastCompany Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::2735591.png) Fast Company [@FastCompany](/creator/twitter/FastCompany) on x 2.2M followers
Created: 2025-06-30 11:02:41 UTC

King’s Hawaiian just got a fluffy rebrand inspired by its classic rolls.

![](https://pbs.twimg.com/card_img/1939640733394239488/TjrZ1KI_?format=jpg&name=800x419)

XXXXX engagements

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**Related Topics**
[fluffy](/topic/fluffy)
[kings hawaiian](/topic/kings-hawaiian)

[Post Link](https://x.com/FastCompany/status/1939640731339002145)