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![TrungTPhan Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::945817135816654848.png) Trung Phan [@TrungTPhan](/creator/twitter/TrungTPhan) on x 713.8K followers
Created: 2025-06-27 17:08:03 UTC

I wrote about Booking Holdings.

How two deals in mid-2000s ($294m total) created largest travel company in the world ($170B market cap). 

How the organization pioneered A/B testing. 

How the stupid  “only X rooms left” scarcity hack gets me evey time. 



![](https://pbs.twimg.com/card_img/1936378365922934785/z_3YnTnw?format=jpg&name=800x419)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1938645512003166370/c:line.svg)

**Related Topics**
[hack](/topic/hack)
[ab](/topic/ab)
[market cap](/topic/market-cap)
[$170b](/topic/$170b)
[$294m](/topic/$294m)
[$bkng](/topic/$bkng)
[stocks consumer cyclical](/topic/stocks-consumer-cyclical)

[Post Link](https://x.com/TrungTPhan/status/1938645512003166370)