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![tipsheetai Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1916176298801827845.png) tipsheet.ai [@tipsheetai](/creator/twitter/tipsheetai) on x XX followers
Created: 2025-06-27 11:07:13 UTC

Denise Persson, CMO of AI data cloud provider @Snowflake, spoke to us yesterday about her company’s AI strategy and recent partnership with IPG and Acxiom.

Read:

Highlights...

*  Importance of Snowflake's partnership with IPG and Acxiom from an AI perspective
*  Omnichannel marketing and AI 
*  AI's effect on Snowflake's ad tech sector go-to-market strategy
*  Snowflake's Cortex integration with IPGs Interact platform and where AI fits in
*  From Snowflake's perspective, what should the marketer be planning for five years from now?
*  Is there an "Agentic AI" strategy for Snowflake?

![](https://pbs.twimg.com/card_img/1938553661153501184/B-9pNM11?format=jpg&name=600x314)

XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1938554709075255554/c:line.svg)

**Related Topics**
[acxiom](/topic/acxiom)
[snowflake](/topic/snowflake)
[coins ai](/topic/coins-ai)

[Post Link](https://x.com/tipsheetai/status/1938554709075255554)