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![tylerdurdeth Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::984760135582142469.png) Tyler DurdΞth [@tylerdurdeth](/creator/twitter/tylerdurdeth) on x 5472 followers
Created: 2025-06-20 11:54:30 UTC

Inspired by OSF’s brilliant brand coin concept - which catalyzed a surge in mindshare and value for $REKT - I envision a future where “brand NFTs” become a legitimate, game-changing asset class.

Imagine a reversal of the current NFT playbook. Rather than relying on token airdrops and derivative collections that dilute the original series, founders could focus on building real businesses and IP. As these ventures generate revenue, a portion is reinvested into buying back the original NFTs.

This creates a powerful flywheel: increased brand strength → more revenue → more buybacks → increased scarcity and NFT value → more attention and liquidity → repeat.

It wouldn’t be a contractual obligation - regulatory realities prevent that. But for projects rooted in true web3 values, a “moral contract” could emerge. As long as the project performs, holders would expect buybacks to continue. And over time, those expectations would solidify into a credible market force.

Such a model would transform PFP investing. Rather than speculating on who is favored by the cabal, you would be evaluating founders on their ability to build real-world businesses, expand into web2, and develop compelling products and services.

This is the kind of web3 many of us want to be part of - where incentives are aligned, discourse is more intelligent, and financial outcomes are directly tied to a project’s actual success.

So… who’s building this?


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1936029892568666311/c:line.svg)

**Related Topics**
[playbook](/topic/playbook)
[ip](/topic/ip)
[airdrops](/topic/airdrops)
[token](/topic/token)
[nft](/topic/nft)
[nfts](/topic/nfts)
[surge](/topic/surge)
[$rekt](/topic/$rekt)

[Post Link](https://x.com/tylerdurdeth/status/1936029892568666311)

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tylerdurdeth Avatar Tyler DurdΞth @tylerdurdeth on x 5472 followers Created: 2025-06-20 11:54:30 UTC

Inspired by OSF’s brilliant brand coin concept - which catalyzed a surge in mindshare and value for $REKT - I envision a future where “brand NFTs” become a legitimate, game-changing asset class.

Imagine a reversal of the current NFT playbook. Rather than relying on token airdrops and derivative collections that dilute the original series, founders could focus on building real businesses and IP. As these ventures generate revenue, a portion is reinvested into buying back the original NFTs.

This creates a powerful flywheel: increased brand strength → more revenue → more buybacks → increased scarcity and NFT value → more attention and liquidity → repeat.

It wouldn’t be a contractual obligation - regulatory realities prevent that. But for projects rooted in true web3 values, a “moral contract” could emerge. As long as the project performs, holders would expect buybacks to continue. And over time, those expectations would solidify into a credible market force.

Such a model would transform PFP investing. Rather than speculating on who is favored by the cabal, you would be evaluating founders on their ability to build real-world businesses, expand into web2, and develop compelling products and services.

This is the kind of web3 many of us want to be part of - where incentives are aligned, discourse is more intelligent, and financial outcomes are directly tied to a project’s actual success.

So… who’s building this?

XXXXX engagements

Engagements Line Chart

Related Topics playbook ip airdrops token nft nfts surge $rekt

Post Link

post/tweet::1936029892568666311
/post/tweet::1936029892568666311