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![roastbrief Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::262842638.png) roastbrief [@roastbrief](/creator/twitter/roastbrief) on x 250.1K followers
Created: 2025-06-18 15:02:25 UTC

🍔@LeoBurnettUK and @McDonalds launch a global campaign to satisfy “Big McDonald's Hunger” with a new menu icon. A multisensory experience that stirs up appetite and emotions.👉 #BigArch #PopulistCreativity #FoodMarketing

![](https://pbs.twimg.com/card_img/1937891153187340288/glfsaOeC?format=png&name=800x419)

XXX engagements

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[Post Link](https://x.com/roastbrief/status/1935352406382166337)