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![drewfallon12 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::768593971.png) Drew Fallon [@drewfallon12](/creator/twitter/drewfallon12) on x 14.2K followers
Created: 2025-05-21 15:26:29 UTC

LEVI'S TO SELL DOCKERS BRAND FOR $311M

Levi's created Dockers in 1986 and grew the brand largely thanks to the rise of ~casual fridays~ in the 90s. Fast forward to 2024 and the brand 

Docker's sales for 2024 were $323m, about X% of Levi's $6.4B of revenue and shrinking X% YoY. That makes this sales multiple just over 1x not including the earnout of 80m

This is more of the same in a struggling apparel sector where Authentic Brands Group, WHP, and others are seemingly the only ones willing to pick up the scraps - Authentic Brands Group as the buyer here

As a reminder, the following apparel/fashion brands have also been sold off for pennies in the last 24mo:

- Dockers (>1x sales)
- Skechers (>1x sales)
- Stuart Weitzman (0.4x sales)
- Guess (WHP)
- Pangaia
- Feat 
- Supreme (sold for a loss)
- Outdoor Voices
- Rowing Blazers
- Champion (0.6x sales - also ABG)
- Rag & Bone

The list goes on. Apparel continues to face meaningful headwinds and theres no real line of sight to recovery as far as I am concerned

![](https://pbs.twimg.com/media/Gre1gTnbcAAgI8R.png)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1925211604909711807/c:line.svg)

**Related Topics**
[$64b](/topic/$64b)
[$323m](/topic/$323m)
[$311m](/topic/$311m)
[levis](/topic/levis)

[Post Link](https://x.com/drewfallon12/status/1925211604909711807)