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![FOS Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::2710946063.png) Front Office Sports [@FOS](/creator/twitter/FOS) on x 223.5K followers
Created: 2025-05-16 19:52:47 UTC

He went from building Vitaminwater to selling BodyArmor for $8B.      

Now alongside @TomBrady, Mike Repole is betting on
@nobull — and says it’ll be bigger than Nike.      

Full Interview on @NextUpWithAdam Here:   
0:47 - Mike's Journey 
2:16 - Why NOBULL? 
5:30 - Inside negotiations at NOBULL 
9:03 - Hiring talent    
11:39 - Bringing the TB12 brand into NOBULL    
16:37 - Tom Brady as a businessman    
18:22 - Scaling a brand in 2025    
22:36 - Mike’s elite trait    
27:45 - Mike’s first “I made it moment”    
31:59 - Horse racing     
34:10 - St. John’s NIL     
39:02 - Lessons from BodyArmor  
42:33 - Best advice 
45:06 - Life as a billionaire     
47:24 - Mike’s why

![](https://pbs.twimg.com/amplify_video_thumb/1923456881206407168/img/ycvVCWG9mZMFLC-R.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1923466680778330461/c:line.svg)

**Related Topics**
[$8b](/topic/$8b)
[bodyarmor](/topic/bodyarmor)
[vitaminwater](/topic/vitaminwater)
[coins sports](/topic/coins-sports)
[$nke](/topic/$nke)
[stocks consumer cyclical](/topic/stocks-consumer-cyclical)
[$brc](/topic/$brc)

[Post Link](https://x.com/FOS/status/1923466680778330461)