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![drewfallon12 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::768593971.png) Drew Fallon [@drewfallon12](/creator/twitter/drewfallon12) on x 14.2K followers
Created: 2025-02-16 20:54:28 UTC

LesserEvil is reportedly in talks for a sale around a $1B valuation

In 2023 the brand did over $100m in revenue and took outside capital from Aria growth, the same investors that invested in Hero Cosmetics less than 2yrs before the sale to Church + Dwight

Quick breakdown👇

![](https://pbs.twimg.com/media/Gj74ONHWAAAHBTk.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1891229681375953312/c:line.svg)

**Related Topics**
[100m](/topic/100m)
[1b](/topic/1b)
[cosmetics](/topic/cosmetics)
[$100m](/topic/$100m)
[$1b](/topic/$1b)

[Post Link](https://x.com/drewfallon12/status/1891229681375953312)