[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![Dagnum_PI Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::913374738071932933.png) Dagnum P.I. [@Dagnum_PI](/creator/twitter/Dagnum_PI) on x 31.1K followers
Created: 2024-03-20 05:23:53 UTC

Starbucks is moving away from using NFTs in their loyalty programs, transitioning their digital collectibles to a different platform. 

This pivot opens the door for innovative technologies like those offered by @Conste11ation which presents a more fitting solution for @Starbucks  and other brands seeking to enhance loyalty initiatives. 

Constellation's metagraphs enable the tokenization of complex data. Supporting scalable and customizable networks that process information efficiently with minimal fees. This approach not only offers a more sustainable and economically viable model but also opens up new avenues for brands to integrate and engage with their business ecosystems more deeply.

By leveraging the customizable nature of Metagraphs a brand could create personalized customer engagement experiences. Unique data points from individual customer interactions could be tokenized enabling rewards for behaviors that align with brand goals such as social media engagement or sustainable purchasing decisions. This level of customization and efficiency in processing complex data is not readily available on traditional blockchain networks.

One innovative possibility with metagraphs is creating a multi-layered, interactive storytelling experience where customers' actions and choices influence the narrative and rewards within a brand's ecosystem. 

Traditional loyalty programs can't easily adapt to or record such complex interactions. In this scenario each choice could unlock different paths leading to personalized rewards, exclusive content, or unique experiences. Fostering a deeper more engaging relationship between the brand and its customers far beyond the capabilities of standard loyalty schemes.

![](https://pbs.twimg.com/card_img/1770147670625054722/8kZCLJfK?format=jpg&name=800x419)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1770320335340220696/c:line.svg)

**Related Topics**
[conste11ation](/topic/conste11ation)
[nfts](/topic/nfts)
[pi](/topic/pi)
[$sbux](/topic/$sbux)
[stocks consumer cyclical](/topic/stocks-consumer-cyclical)
[$issc](/topic/$issc)

[Post Link](https://x.com/Dagnum_PI/status/1770320335340220696)