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![TrungTPhan Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::945817135816654848.png) Trung Phan [@TrungTPhan](/creator/twitter/TrungTPhan) on x 712.4K followers
Created: 2024-02-17 17:52:02 UTC

Hermès has perfected the psychology of scarcity and demand. 

The CEO of the ~$250B French luxury giant says Hermès “creates desire” by selling “time”. This concept of “time” means heritage, craftsmanship and making customers wait.

I wrote more

![](https://pbs.twimg.com/card_img/1846485904581595137/WQwtUeOp?format=jpg&name=800x419)

XXXXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1758912202059477183/c:line.svg)

**Related Topics**
[luxury](/topic/luxury)
[$250b](/topic/$250b)
[herms](/topic/herms)

[Post Link](https://x.com/TrungTPhan/status/1758912202059477183)