#  @understitch, understitch, understitch, posts on YouTube about history, rise, in the, youtube the most. They currently have [-------] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours. ### Engagements: [-----] [#](/creator/youtube::UC4zz6D7V2q5DtmwItWxui5Q/interactions)  - [--] Week [-----] -56% - [--] Month [-------] -99% - [--] Months [----------] +2,015% - [--] Year [----------] +608% ### Mentions: [--] [#](/creator/youtube::UC4zz6D7V2q5DtmwItWxui5Q/posts_active)  - [--] Week [--] -6.50% - [--] Month [--] -9.40% - [--] Months [--] +97% - [--] Year [--] +37% ### Followers: [-------] [#](/creator/youtube::UC4zz6D7V2q5DtmwItWxui5Q/followers)  - [--] Week [-------] no change - [--] Month [-------] +1.50% - [--] Months [-------] +6.10% - [--] Year [-------] +20% ### CreatorRank: [---------] [#](/creator/youtube::UC4zz6D7V2q5DtmwItWxui5Q/influencer_rank)  ### Social Influence **Social category influence** [luxury brands](/list/luxury-brands) [fashion brands](/list/fashion-brands) [travel destinations](/list/travel-destinations) [social networks](/list/social-networks) [technology brands](/list/technology-brands) [celebrities](/list/celebrities) [musicians](/list/musicians) [finance](/list/finance) [stocks](/list/stocks) [countries](/list/countries) **Social topic influence** [history](/topic/history), [rise](/topic/rise), [in the](/topic/in-the), [youtube](/topic/youtube), [paris](/topic/paris), [business](/topic/business), [luxury](/topic/luxury), [chanel](/topic/chanel) #1499, [the most](/topic/the-most), [london](/topic/london) **Top accounts mentioned or mentioned by** [@underskinyt](/creator/undefined) [@barbarahulanicki](/creator/undefined) [@vionnetparis](/creator/undefined) [@pamelagolbin](/creator/undefined) [@understitchcouk](/creator/undefined) [@n07](/creator/undefined) [@coperni](/creator/undefined) [@disneylandparis](/creator/undefined) [@instamyodell](/creator/undefined) [@williamlasry](/creator/undefined) [@wlasry](/creator/undefined) [@ideservecouture6883](/creator/undefined) [@ideservecouture](/creator/undefined) [@sous](/creator/undefined) [@yt](/creator/undefined) ### Top Social Posts Top posts by engagements in the last [--] hours "The Fall of Ivy Park Beyonc's Ivy Park never was successful. From it's early days as a co-enterprise with TopShop it was never profitable and was doomed to failure for its dated marketing peculiar place of sale and off-brand product. They finally decided to part ways with Adidas but this doesn't mean it is the end for the brand. They've lived through failure before so they could come back. It's just with such a public downfall its unlikely they will. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=-yV6cvyKQos) 2023-10-28T09:44Z 69.6K followers, 193.5K engagements "The Rise and Rise of Y Project Y/Project under Glenn Martens has evolved into a brand unrecognisable from the initial diffusion line it began as yet one that has seen far more commercial success than Yohan Serfaty was able to bring to the brand himself. Now Y/Project has developed many of it's own signifiers like the belts pattern play and trompe l'oeil that bring a unique perspective to fashion unlike anythign else on the market. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=0tzhO34QTSc) 2023-10-11T22:49Z 68.9K followers, 14.5K engagements "The SSENSE Controversy SSENSE has changed the online fashion industry with their one-stop-shop approach combined with a hyper-focus on selling designer items for the lowest possible price. It's a retailing strategy as old as time but this is really the first time that we are seeing this for the luxury fashion sector who traditionally sold with an inflated high price based on exclusivity. It has over time left a few disgruntled small brands who feel like SSENSE undercut their price point at other retailers reducing their stockists while then having no trouble in stopping stocking the brand if" [YouTube Link](https://youtube.com/watch?v=1GNhfAqNDao) 2025-04-05T13:00Z 140K followers, 121.8K engagements "Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=1gJD7fcqhBE) 2024-10-13T13:00Z 109K followers, [---] engagements "The Crash and Burn of Victoria's Secret Victoria Secret has gone from a small family run business to the biggest lingerie brand in the world dominating the entire industry all before losing everything in disgrace in a turn around of only [--] years. Today they've attempted to make a comeback with a more inclusive perspective but it failed to make a mark with consumers causing the entire rebrand to be scrapped entirely. Victoria's Secret has therefore found itself in damage control once again but where do they go from here Beauty Channel: https://www.youtube.com/@underskinYT Patreon:" [YouTube Link](https://youtube.com/watch?v=5gXethkXHbw) 2023-11-11T13:00Z 76K followers, 32.6K engagements "The Rise and Fall of Djerf Avenue by Matilda Djerf Djerf Avenue for a couple of years was on a very strong upwards trajectory thanks to its great customer retention plan and solid ethical marketing plan. However while the brand has seen success mostly in Matilda Djerf's personal fan base it actually does have a differentiator in the larger fashion scene; it's the antithesis of fast fashion. Of course this is mostly a differentiator solely based on stock replenishment turning a shortcoming into a positive but much like The Body Shop or Lush before it Djerf Avenue well congealed this into a" [YouTube Link](https://youtube.com/watch?v=8RnyN8nNo2s) 2025-01-11T13:00Z 140K followers, 158.4K engagements "The First Sample Sale Pt [--] What I wouldnt give to have been at @barbarahulanicki s first sample sale. I mean can you imagine that vibe Just amazing. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=CZSFkUJf2bE) 2024-10-25T01:00Z 135K followers, [---] engagements "Rose Bertin & The French Revolution #fashion #parisfashion #style The French government for an incredibly long time has used fashion in order to gain sympathy and money during times of need. Its one of the main reasons that fashion is so important to the French economy. However it seems that this actually began all the way back during the French revolution when Rose Bertin (Marie Antionettes private seamstress) was asked to travel back-and-forth to Germany to draw up finances for Marie Antoinette Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=ESdAyzFnzL0) 2024-09-12T13:00Z 109K followers, [----] engagements "Craig Green's Godfather (interesting I promise) Craig Greens godfather must have some great furniture at his home these pieces are so beautiful 🙌 Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=FKfquvKcPjQ) 2024-10-27T13:00Z 135K followers, [---] engagements "The Origin of KidSuper The very first KidSuper branded T-shirts came from a blend between his BOTS t-shirts and tops his mum (mom) sent him from her time in India. Both of Colms parents are massively supportive of the brand today Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=GFvypW2a2r4) 2024-10-24T13:00Z 135K followers, [---] engagements "The First Biba Dress Pt [--] It wasnt the first Biba garment but it was the one that proved @barbarahulanicki s theory that fashion sold at a cheaper price was viable. The volume of sales that came from this far made up for the small margin they had on the dress Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=GJXnysTaPso) 2024-10-29T13:00Z 135K followers, [---] engagements "The First Biba Dress Pt [--] It wasnt the first Biba garment but it was the one that proved @barbarahulanicki s theory that fashion sold at a cheaper price was viable. The volume of sales that came from this far made up for the small margin they had on the dress Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=IvIomTZGX_o) 2024-10-29T01:00Z 135K followers, [---] engagements "Jean Cocteau Yves Saint Laurent and Pierre Berg #schiaparelli #jeancocteau #yvessaintlaurent "And Yves Saint Laurent" was the end of that sentence. Also Berg saved Cocteaus house after he died and was famous for keeping only two books by the end of his life one of which Cocteaus Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=KjW3IGm8qus) 2024-09-16T13:00Z 109K followers, [---] engagements "Why Vionnet Closed Her Iconic Brand Pt [--] My little personal @vionnet_paris mystery seems solved for now. Now if only anyone has the @pamelagolbin book youd be my hero 🤞 Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=Li9M65rgsmc) 2024-10-23T01:00Z 135K followers, [---] engagements "The Rise and Rise of Dior Dior has been on the brink of collapse so many times. From Yves to Galliano to not one but two failing investors the brands history is fraught with difficulties.Today this seems impossible as one of the biggest brands on the market today and a very loyal following Dior seems untouchable. Especially with Maria Grazia Chiuri and Kim Jones together as major names in themselves it seems Dior is once again at the top of the pyramid (of Giza) #dior #kimjones #christiandior Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=MwAeQG9qXaU) 2022-12-04T13:00Z 131K followers, 97.6K engagements "The Rise and Rise of Gentle Monster Gentle Monster is arguably the biggest brand to come out of Korea in recent years. Having a turnover of hundreds of millions of dollars and successfully competing with monopolist Luxottica to redefine the sunglass industry in a way to turn it on it's head. NowGentle Monster boasts some of the most interesting retail spaces in the word and a tonne of designer collabs to back it up; brands like Hood by Air Marine Serre and Fendi amongst so so many others. I hope their potential failure to meet their sales goals in the next 1-3 years doesn't impact this" [YouTube Link](https://youtube.com/watch?v=Ro3hxj0a4e8) 2022-12-27T13:00Z 135K followers, 140.5K engagements "Vionnet Ended Her Iconic Brand Pt [--] My little personal @vionnet_paris mystery seems solved for now. Now if only anyone has the @pamelagolbin book youd be my hero 🤞 Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=U3ClPD6CumM) 2024-10-23T13:00Z 135K followers, [---] engagements "This Fashion Content Was Lost for Years When I embarked on this journey I didn't expect it to be so interesting but I hope you also enjoyed the journey with me. Im so excited to have it available now for all of you for free and public on my patreon ( patreon.com/understitch ). If anyone has any information about the SS73 Loewe x Chloe collection designed by Karl Lagerfeld please do contact me ( contact@understitch.co.uk ) so we can uncover more of their illustrious history Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:" [YouTube Link](https://youtube.com/watch?v=Z24UZpicuKQ) 2025-06-07T13:01Z 140K followers, 14.6K engagements "The First Sample Sale Pt [--] What I wouldnt give to have been at @barbarahulanicki s first sample sale. I mean can you imagine that vibe Just amazing. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:" [YouTube Link](https://youtube.com/watch?v=cYUgZSA5CLY) 2024-10-25T13:00Z 135K followers, [---] engagements "Karl Lagerfeld Was Hot Guy Marineau was a backstage fashion photographer for years really I recommend his website so highly it doesnt have his entire archive but he really deserves to be better known for the incredible work he has done (and is very kind in sharing). The other person is Antonio Lopez who unfortunately passed away of cancer in the 1980s Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=ceht5p7HWq4) 2024-09-20T13:00Z 109K followers, [----] engagements "Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=cvLmp0WGsjE) 2024-10-13T01:00Z 109K followers, [----] engagements "The Rise and Fall of Tom Ford Tom Ford is one of modern fashions most famous designers transforming Gucci into the Gucci Group that we know today. But for his namesake turning that success into a fashion offering wasn't so easy and instead became quite boring and staid relying more on perfumes and sunglasses than anything else. Now with the recent Este Lauder sale we are potentially looking at a Tom Ford revival with new CD Peter Hawkings Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=dlSdWRfkCwg) 2023-05-28T13:00Z 125K followers, 397.8K engagements "Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=gME0n3JCfqY) 2024-10-15T01:00Z 109K followers, [---] engagements "Yves Saint Laurent vs Tom Ford Tom Ford vs Pierre Berge and Yves Saint Laurent. Im not really sure why those two tried to cause so much beef lots of theories have been guessed but as far as J know nothing concrete has been said Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=iS-HGqB_VP4) 2024-10-04T13:00Z 109K followers, [---] engagements "Coperni x Disneyland Paris @coperni s @disneylandparis show is going to be the best show of the season Im calling it now. My question though which IPs will they use Nikki used Donald Duck a lot of collabs use DD actually or will they go with a classic Mickey or random [--] Little Pigs like Gucci did for the year of the pig Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of" [YouTube Link](https://youtube.com/watch?v=jz0mAT1mlqc) 2024-10-22T13:01Z 135K followers, [---] engagements "The Rise of Peter Do Peter Do is an interesting brand because it's been able to rely on provenance and good marketing more than most young brands. I have a lot of questions still about their rise to relevance but I can't deny that their clothes are genuinely beautiful to see and their image making is really eye catching also. I hope to see them continue in the next few years and ride that minimalism trend right to the top because they've built a fantastically engaging company thus far. It's still fresh and it isn't perfect but it's still one of the best and brightest new brands to come out of" [YouTube Link](https://youtube.com/watch?v=kn4ywp1o0cE) 2023-10-10T13:07Z 68.8K followers, [----] engagements "The First Fashion T-Shirt Biba made such a long list of innovations in fashion and one that really caught my eye from @barbarahulanicki s biography was the claim of making the first fashion t-shirt. She is clear to say she didnt invent the t-shirt but divides what Biba sold by its place in fashion and desirability which tbf is well established now Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media" [YouTube Link](https://youtube.com/watch?v=kp6oxjKR3XU) 2024-10-28T13:00Z 135K followers, [---] engagements "The Rise and Fall of Yeezy Yeezy and Kanye West have just been dropped by Adidas. I like many of you saw this coming obviously. But I didn't expect it to happen so soon. Its said to cut a quarter of a billion off their profits for the the last quarter being that they basically run Yeezy while West and his friends design it. I'm not sure I believe that this is the end of the brand though the name Yeezy is almost too famous to be gone forever and I just wonder what it is that will allow the brand (if not Kanye West) to come back #kanyewest #yeezy #adidas Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=mGwQN821MG8) 2022-10-25T14:00Z 120K followers, 154.6K engagements "Cutting Costs To Make Profits: Biba's Early Secret Fashion for fashions sake is all well and good but many small brands cant make a profit. Fortunately their low price point allowed Fitz to cut otherwise expected corners in the pursuance of a slightly wider margin. This of course was before fast fashion existed everything was made locally and ethically and the costs cut were really at the expense of the business not of the people making their stock. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from" [YouTube Link](https://youtube.com/watch?v=oKRjOc-sIOU) 2024-10-30T13:00Z 135K followers, [---] engagements "The Rise and Rise of Vivienne Westwood Vivienne Westwood started as a designer after meeting Malcolm McClaren in [----] but it really wasn't until the 2000's that she really started to find financial success with her business after iconic catwalk moments like the Naomi Campbell fall of Autumn Winter [----] finally propelled her into a household name. Vivienne has been well established in the fashion world significantly before this before even the British Fashion Council was forced to recognise her in [----]. So why did it take so long for Vivienne Westwood take so long to be taken seriously by the" [YouTube Link](https://youtube.com/watch?v=qGSghXVcluk) 2022-08-21T22:00Z 110K followers, 131.1K engagements "The Rise and Rise of Balenciaga Demna Gvasalia has yet again trivialised the concept of fashion with the Balenciaga Spring [----] show that was opened by Kanye West. Under Demna Balenciaga has evolved from this truly historical couture maison that once dressed the Spanish royalty to a brand that brings questions to the fashion world that noone else would dare to ask. His work is uniquely timeless in a way and redefines fashion as an artform and as a business. #balenciaga #demnagvasalia #kanyewest Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=sFUZiPLBfeg) 2022-10-02T14:25Z 123K followers, 149.7K engagements "Anna Wintour's Glasses Honestly @instamyodell book was incredible I would love to know Annas opinion on it. I know she had a great reaction to The Devil Wears Prada so I hope she liked it Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=v3Wt72dRLRk) 2024-09-25T13:01Z 109K followers, [----] engagements "The Rise and Fall of J.Lo by Jennifer Lopez (and JustSweet) J.Lo by Jennifer Lopez was Jennifer Lopez's first foray into fashion. It largely was begun off of the back of licensing but soon grew to produce its own fashion line briefly before it was partially rebranded by a new owner to JustSweet. JustSweet however went particularly and ended up causing the end to this and another of Jennifer Lopez's brands SweetFace. In the end the brand became a cautionary tale of competing with oneself in business and ended up existing today only in licensing deals. A true fall from once having hundreds of" [YouTube Link](https://youtube.com/watch?v=vXefhAfiRHE) 2024-02-16T13:00Z 140K followers, 40.7K engagements "The Rise and Rise of [----] Alyx 9SM Alyx has over the years created a position and a vision that is unlike anything else on the market. Their focus on construction lends them long lasting quality garments that surpass their direct competitors with ease. But in their recent Fall [----] show they veered away from this to create a more sporty casual collection in collaboration with Mark Flood that calls back to his days at Been Trill and has me so excited to see where the brand will head next Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch #alyx #fashionweek" [YouTube Link](https://youtube.com/watch?v=w5nUX9A0gTU) 2023-01-13T20:28Z 136K followers, 23.8K engagements "Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=wKYODyOpv20) 2024-10-15T13:01Z 109K followers, [---] engagements "The Rise and Rise of Raf Simons Raf Simons just showed his Spring [----] collection as his first collection in London. The collection was certainly divisive but of course came with massive press that brought more eyes to the Raf Simons brand. Raf Simons as a company has been incredibly influential to the industry in this same was since its inception in Autumn Winter [----] and hopefully will continue to influence fashion for many years to come #rafsimons #prada #fashiondesigner Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch" [YouTube Link](https://youtube.com/watch?v=wbNnrC-Ph6M) 2022-10-16T13:00Z 128K followers, 59K engagements "His mother has been in this position for a long time . #baby #funny" [YouTube Link](https://youtube.com/watch?v=FWZ7ovKQWdA) 2025-10-08T14:57Z 3.5M followers, 13M engagements "The Launch of KHY by Kylie Jenner Kylie Jenner has announced yet another Kardashian brand in the new fashion company KHY. It's planned to be a mid priced label everything under $200 and based on items in Kylie Jenner's personal wardrobe. However there are a few question marks; did she copy the design from Betsy Johnson Is this ethically not okay because of the heavy use of plastic and simply do we really need another celebrity line Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:" [YouTube Link](https://youtube.com/watch?v=ObrsQX_6fX8) 2023-10-28T13:00Z 138K followers, 133K engagements "The Rise and Rise of Diesel Glenn Marten's Diesel is one of the (most unexpectedly) hottest brands at the moment especially for Gen Z. Having started around [----] by Adriano Goldschmied at Moltex Diesel has had quite a tumultuous life up until very very recently when due to Goldschmied's business intelect and Glenn Marten's creative genius combied to recreate Diesel into the most interesting to watch (and the only interesting to watch) accessible brand in the entire of the fashion industry. I have so much respect for them both and I cannot wait to see where Diesel goes from here #diesel" [YouTube Link](https://youtube.com/watch?v=hUSzVjdqygM) 2022-09-25T22:00Z 138K followers, 65.2K engagements "The Rise and Fall of Sean John by Puff Daddy (aka P. Diddy) Sean Combs (aka Puff Daddy Puffy P. Diddy and Diddy) grew Sean John to massive success in the late 1990s and early 2000s however due to some overly ambitious expansion plans they just never were able to recuperate the money spent. They seemed to believe that the hype train around the brand would never die and the sales would continue on as they did in the height however as interest began to wane the brand failed to get consumers back causing the brand with its flanderised design to become less and less interesting. They were" [YouTube Link](https://youtube.com/watch?v=ma57gkNLxFQ) 2024-10-19T13:00Z 140K followers, 28.7K engagements "Chanel Has Fallen Chanel has the most difficult history of any fashion company. The company almost closed several times in it's history and if it wasn't for the extreme profits of Chanel No. [--] that was only 10% owned by Coco herself it absolutely wouldn't exist today. Karl Lagerfeld too is to thank for the re-rise of Chanel singlehandedly marketing Chanel as a likeable person once again following her death and his work at the house was incredible. But because it was so groundbreaking it seems now that they are too scared to evolve the company to something with more of a future. Chanel Beauty" [YouTube Link](https://youtube.com/watch?v=n8vpBVpR3Ds) 2023-01-24T13:22Z 137K followers, 408.6K engagements "The Rise and Fall of Kanye West Ye is an incredibly divisive person in the world of popular culture however in fashion it's hard to deny his influence over the last ten years thanks to his Yeezy brand. Only in order for that to happen Kanye West his namesake brand would have to be sacrificed in order to make all of that possible. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy under" [YouTube Link](https://youtube.com/watch?v=LnoshL2H4jw) 2025-02-01T13:00Z 140K followers, 25.5K engagements "The Rise and Overnight Fall of Von Dutch Von Dutch should probably never have been a brand. Glorifying a neo-Nazi after his death just because he hade cool art is not something we should be applauding. Fortunately Kenny "Von Dutch" Howard probably would've hated what the brand became so there is some solace in that. But despite the fact Von Dutch became the poster brand for empty meaningless clothes sold to a group of people he actively disliked it doesn't stop the fact that his work is memorialised in the zeitgeist. Neither does it stop their new owner to continue to attempt to profit from" [YouTube Link](https://youtube.com/watch?v=FlS0HGbWjz4) 2025-12-27T13:00Z 140K followers, 17.1K engagements "The Rise Reign and Ruin of Coco Chanel Chanel was an awful person. It's taken a long time with countless journalists exploring her history but we finally are relearning this fact about the designer. She was routinely vitriolic cruel and unyielding even to her closest friends not just the Jewish people she hated so much. Chanel is one of few people that have almost nothing positive said about their character. Her friends didn't like her her business partners didn't like her even the Nazis didn't like her. It says something about her character that there are next to no redeeming qualities found" [YouTube Link](https://youtube.com/watch?v=IcU2bJA2B9s) 2025-12-06T13:00Z 140K followers, 20.9K engagements "The Rise and Rise of Kiko Kostadinov Kiko Kostadinov is one of the greatest designers of our generation. His ability to reinvent pattern cutting is revolutionary which is only then enhanced by the intellectuality he brings clothing and the interesting risky business strategy he has pulled off. As a company Kiko Kostadinov has in recent years grown exponentially exposing more people to this almost forgotten true talent of garment construction that often is foregone in lieu of flashy clothes. Kiko is rightfully well respected for his talent in the industry and with design like this it's can't" [YouTube Link](https://youtube.com/watch?v=Jt0zDxd8obs) 2022-11-13T13:00Z 140K followers, 40.3K engagements "The Rise and Rise of Fendi Fendi has boosted the career of some of the worlds most reputable designers Karl Lagerfeld Silvia Fendi Kim Jones even Maria Grazia once worked at Fendi. fendi has had a business growth that is so respected in the industry for going from strength to strength throughout the years with only very major blips in their brand perception to become one of ther largest luxury fashion companies in the world #karllagerfeld #fendi #fashion Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:" [YouTube Link](https://youtube.com/watch?v=MQp1LtM6-iA) 2022-11-20T13:00Z 140K followers, 76.4K engagements "The Secret Behind Zaras Success Zara has consistently maintained a top place in the high street from its founding in [----] until today. From their incredible logistics to their focus on online retailing they consistantly maintained a high level of desirability in their consumers a high level of buzz and interest that keeps people coming back time and time again. It may not be the same business that got them the respect of the academics once upon a time but it has successfully adapted into a business that is special in a whole new way Beauty Channel: https://www.youtube.com/@underskinYT" [YouTube Link](https://youtube.com/watch?v=NyzvWkhcix0) 2024-08-24T13:00Z 140K followers, 104.4K engagements "How Louis Vuitton Built a $500 Billion Luxury Empire My goodness the LVMH history is complicated. Dating back to [----] it took an incredible amount of time to get the conglomerate to a point where Arnault would even want to steal it from Alain Chevalier (Moet-Hennessy) and Henri Racamier (great-grandson-in-law of Louis Vuitton). However when the time came he was underestimated and together with Guinness they stole the company from the founding families to protect their own interests (steal here used as in took surreptitiously not anything illegal) - and you can't really blame them. Beauty" [YouTube Link](https://youtube.com/watch?v=Q8sLMQmEOaI) 2025-10-25T13:01Z 140K followers, 23.5K engagements "The Rise and Fall of Sister's Apparel by James Charles Go to https://surfshark.com/understitchyt or use code UNDERSTITCHYT at checkout to get [--] extra months of Surfshark VPN James Charles' brand is an interesting case of an influencer brand that despite trying repeatedly could not buck the trend of the fast rise and fast fall of celebrity brands. Certainly it was elongated due to the implementation of collection based drops however as time went on interest naturally dwindled and the brand was shuttered in [----] fully closing in [----]. Today the brand doesn't exist but remains an interesting" [YouTube Link](https://youtube.com/watch?v=RKaZPSWpHoc) 2025-06-21T13:00Z 140K followers, 59.6K engagements "The Rise and Fall of Vetements Vetements for two years was all anyone in fashion could talk about. With each collection we waited with baited breath. However almost as soon as Demna left for Balenciaga that came to a halt and almost immediately people stopped caring. This potentially affected sales thats actually unclear but its true creatively it was second hash to Balenciaga especially after Demna vacated. Even today as I was prepared to see a new upwards trajectory with an evolution into continued themes and a push in promotion suggesting a new take on the brands ethos they proved none of" [YouTube Link](https://youtube.com/watch?v=TI-NJj45hP0) 2024-11-02T13:00Z 140K followers, 62.1K engagements "The Inevitable Fall of Savage X Fenty Savage X Fenty cannot be a brand that expects to retain large marketshare for much longer. The parent company TechStyle have a history of questionable business practices dating over a decade that though are tweaked and improved still see consistent negative critique from customers. If this path continues then the fall of the company is certainly inevitable especially now with so many inclusive alternatives that don't have their long list of complaints. JustFab legal document:" [YouTube Link](https://youtube.com/watch?v=fbScZtzucpY) 2023-07-16T13:00Z 140K followers, 140.4K engagements "The Rise and Fall of L.A.M.B. by Gwen Stefani L.A.M.B. by Gwen Stefani started off on a rocky foot but within a few years it found its footing in promotion becoming much more respected in the fashionable world. However following the fading star of Gwen Stefani as a celebrity in general the brand could not succeed in continuing without her. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy" [YouTube Link](https://youtube.com/watch?v=fizW-rgpUPI) 2024-09-07T13:00Z 140K followers, 104.6K engagements "The Rise and Rise of Casablanca Casablanca is one of the hottest mens brands at the moment championing a new old money aesthetic with their Morroccan-French inspiration coming from the heritage of the heavily respected Charaf Tajer who had an enormous CV of brands from Off-White Le Pompon Supreme and Pigalle. Tajer clearly began Casablanca with his long practice at fashion retailing including a blend of hype and decent enough quality to entice customers to come and then keep them returning year on year for the new prints and styles. Plus after this AW24 collection was such a hit with" [YouTube Link](https://youtube.com/watch?v=hZfVO96AG3M) 2024-02-28T18:13Z 140K followers, 28.1K engagements "The Crash and Burn of Phat Farm Phat Farm was a MESS. Right from foundation its positioning was all over the place the creative direction was not well communicated they were plagued with production issues; there was just very little that went right for the brand. Sure it was famous but celebrity endorsement not from merit. Truly if it wasn't for the exponentially fast rise of Baby Phat after its SS99 (in 1998) relaunch the parent company surely would have shut down well before. 0:00 Introduction 0:23 A Different Rule Book 9:25 Repositioning 15:32 Restructuring 20:53 The "Rise" 24:18 The Fall" [YouTube Link](https://youtube.com/watch?v=hb-i-oti2fk) 2026-01-31T13:01Z 140K followers, [----] engagements "The Rise and Fall of Biba The original Biba store lasted only [--] years but made an incredible impact on the fashion and the retailing worlds. The first store to utilise low lighting and loud music the first the have communal changing rooms the first to sell seemingly unrelated ancillary products like diaries the list of innovations made by this team of two (Barbara Hulanicki and her husband Stephen Fitz-Simon) is as long as your arm. So why then did it fall Well they never moved the business over from its original sole trader status which it's always advised to do when a business starts" [YouTube Link](https://youtube.com/watch?v=kNTz16Gnlrc) 2024-07-27T13:00Z 140K followers, 131.4K engagements "The Rise and Rise of Marni Marni with Francesco Risso has come into a new era for the brand and the company one that keeps brand consistency while adding in a new element of expressive creativity. This brings in an inclusive feeling that's quite unlike any other big name luxury brand which is so exciting to see. Cannot wait to see how Marni evolves under Risso. #marni #fashiondesigner #fashion Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 marni francesco risso" [YouTube Link](https://youtube.com/watch?v=mcqBSeQ74Vs) 2022-11-27T13:00Z 140K followers, 30.2K engagements "The Entire History of The Met Gala The Met Gala now held in the Anna Wintour Costume Institute has a long and storied history truly beginning as a fund raising event conceived by Eleanor Lambert it changed the way that the two Lewisohn sisters' collection would be perceived forever. After many many years many exhibitions and many galas we saw it grow from simple an in-crowd party to a celebrity filled costume party but all with the same goal of raising money for the Costume Institute to continue. At this point the gala is an international phenomenon and loved by many but for very good reason." [YouTube Link](https://youtube.com/watch?v=xmy4Hgkkvls) 2024-04-27T13:00Z 140K followers, 258.6K engagements "The Mysterious Origin of Loewe Loewe is one of the hottest brands in the world but don't you find it weird that there one of very few brands who actually dont have a named founder Its weird. But what's weirder is that the brand is named after someone else who only came to the brand twenty years after it began Its a huge mystery and just this one part alone has taken weeks of research thus far so while I work on the longer video I hope you find my thought process as interesting as I have Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:" [YouTube Link](https://youtube.com/watch?v=-eNtMQMt24s) 2024-11-23T13:00Z 140K followers, 43.7K engagements "The Rise and Rise of Chopard Chopard is one of the oldest luxury brands still on the market having started in [----]. Though the brand has gone through hard times mostly because of the war their ability to find innovation and marketable products in their times of need has served the family run business through over [---] years of business. This tuesday Chopard will launch Chopard Couture aka Caroline's couture so I wanted to take a look back at the brand and how they came to be such a luxury staple. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY" [YouTube Link](https://youtube.com/watch?v=1jD9W99eUpE) 2023-05-21T13:00Z 140K followers, 30K engagements "The Rise and Fall of J.Crew J.Crew from it's beginnings as a mail-order catalogue through to it's brick and mortar expansion had always been a pillar of the American retail system. However after a long series of failed revamp attempts after their preppy style fell out of style J.Crew has simply struggled to keep up. Their logistics was too clunky to be sufficiently nimble and eventually they lost their audience. Today though still trying to compete the market is truly flooded with other similar and often more desirable brands that effectively deliver a similar product thats more desirable." [YouTube Link](https://youtube.com/watch?v=2qFTeoKdw4g) 2024-06-08T14:33Z 140K followers, 155.1K engagements "The Life and Death of Karl Lagerfeld Karl Lagerfeld is arguably the worlds most influential modern designer reviving not one but four fashion houses to relevance even when it seemed to most that that was impossible (especially for Fendi and Chanel). This video that looks through the life of Karl Lagerfeld is meant to be a reminder of everything he did throughout his glittering career. Especially with the recent negative press his name is getting coming into the met gala I think its at least important to understand his influence in the fashion world Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=3GKaFD96QcA) 2024-05-18T13:00Z 140K followers, 63.9K engagements "The Rise and Rise of Thom Browne Thom Browne now having shown their first couture show has really dominated the creative menswear space every season for the last twenty years. But did you know that he on more than one occasion was only days away from bankruptcy In fact it really was Kpop specifically G-Dragon featuring Jennie from BlackPink that saved the company from going under growing the company across Asia into a financially secure business. Now they boast millions in sales and fifty stores worldwide and are considered one of the strongest brands in the industry. Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=49be_Mw1TrY) 2023-07-03T16:50Z 140K followers, 56.8K engagements "The Life and Death of Elsa Schiaparelli Elsa was the genius of her generation. Out selling any other designer by far and inventing countless designs over her years. Newspaper print decorative zippers the women's suit the backwards suit the wrap dress and culottes are just some of the many inventions made first by Schiaparelli. But what of the woman behind the genius 00:00 Intro 01:03 Chapter 1: CHILDHOOD 24:05 Chapter 2: LONDON PARIS & AMERICA. LOVE MARRIAGE & DIVORCE 48:28 Chapter 3: A RETURN TO PARIS 59:50 Chapter 4: THE BEGINNINGS OF SCHIAPARELLI 1:18:29 Chapter 5: SUCCESS UPON SUCCESS" [YouTube Link](https://youtube.com/watch?v=6c-hILJtLEY) 2024-06-22T13:00Z 140K followers, 139.3K engagements "Craig Green and the System That Held Him Back Craig Green is one of the biggest stars in menswear today that's undeniable. But he has somewhat been let down by the system that is supposed to uplift him. It wasn't inherently London Fashion Week's fault initially they also were caught between a rock and a hard place. But their decision not to revert back to a Mens and Women's individualised fashion weeks perhaps with a Non-Binary Day limits the events quite significantly. Of course I always want the best for London Fashion Week and for Craig Green but given the history of London designers" [YouTube Link](https://youtube.com/watch?v=DeS_tA_kojo) 2024-07-13T13:00Z 140K followers, 24.1K engagements "The Rise and Rise of Miu Miu Miuccia Prada is one of the most respected women in all of fashion for a reason. Her incredible intellect business acumen and design philosophy stands head and shoulders above the rest in both Prada and Miu Miu. However since its inception in [----] Miu Miu has stood firmly in the shadow of Prada even being priced 40-50% less like a diffusion line might be. But recently Miu Miu has turned a corner speaking to young people in a way Prada has never directly done thereby carving a new market for itself in Gen Z fashion meaning its the most relevant pseudo heritage" [YouTube Link](https://youtube.com/watch?v=DhXxrcVR890) 2022-10-09T13:00Z 140K followers, 237.4K engagements "The Rise and Rise of Marine Serre Marine Serre has achieved so much in such a short amount of time from winning the LVMH prize for her MA graduate collection to being championed by Beyonce Dua Lipa and ASAP Rocky to her colossal Spring Summer [----] show that was held in a sports stadium she has forged a stellar career and respectable business in the face of so many hurdles. Her business skills and true talent at design makes her one of the most interesting designers in the world today and I cannot wait to see more from her design house #marineserre #fashion #parisfashion Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=GKvmvwifGWY) 2022-11-06T13:00Z 140K followers, 30.1K engagements "The Rise and Fall of FENTY Rihanna's fashion house FETY lasted only a few years before it really crashed and burned but why In my opinion its down to LVMH's poor planning lack of consistent vision and lack of consistency with the other Fenty lines that were already successful at the time; Fenty Beauty and Savage x Fenty. FETY as a fashion house really is a great study in lack of authenticity in a brand becuase unlike the beauty line of the same name it just couldn't give an authentic vision of itself which led to honestly a very confused and disappointing fashion label that was a waste of 60" [YouTube Link](https://youtube.com/watch?v=GcLGDfUtYCI) 2023-02-05T13:00Z 140K followers, 676.5K engagements "The Rise and Rise of Wales Bonner Wales Bonner is one of the most successful fashion brands in the market at the moment. Starting as Grace Wales Bonner the company has only gone from strength to strength since she graduated in [----]. Now highly rumoured for the creative head of menswear at Louis Vuitton succeeding Virgil Abloh I think she will be an interesting shake up for the luxury fashion market (in a good way of course) #walesbonner #louisvuitton #fashion Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:" [YouTube Link](https://youtube.com/watch?v=He6THfZN2l8) 2022-09-09T13:00Z 140K followers, 37K engagements "The Rise and Rise of Telfar Telfar is one of the most successful modern luxury fashion companies in recent years made even more impressive that its still owned by Telfar Clemens the original business owner and creative director. Telfar is famously a favourite of celebrities like Oprah Winfrey and Beyonce for its everyone is welcome mindset that brings true accessibility to the luxury market. I very much look forward to a store opening for Telfar in the near future as I respect and admire his work so much #telfar #telfarbag #beyonce Beauty Channel: https://www.youtube.com/@underskinYT Patreon:" [YouTube Link](https://youtube.com/watch?v=JIZpsebgX9Q) 2022-10-30T13:00Z 140K followers, 31.4K engagements "The Rise and Rise of Simone Rocha Simone Rocha is a legend in London fashion. But she hasn't always had the easiest journey considering for many years she designed under harsh comparisons with her father John Rocha. These days she is well respected and lauded by both the fashion industry and by consumers for her unique perspective on subversive femininity that now following her Spring Summer [--] collection is available for menswear as well. I cannot wait to see where Simone Rocha goes from here I respect her so much. #londonfashionweek #simonerocha #doverstreetmarket Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=LIkWrfcRNnA) 2022-09-18T22:00Z 140K followers, 27.9K engagements "The Fall and Fall of Daya by Zendaya (& Law Roach) Zendaya is one of the biggest celebrities in the world today so why did her fashion line Daya by Zendaya (previously called Sole of Daya) fail right from the get go It had good celebrity endorsement good production good margins from said production. But really honestly I think the failure of this brand was set from the beginning due to timing. Frankly because her celebrity status was in a state of transition it was just unfortunately timed to capitalise on how she was perceived by fans. If the brand was launched today especially if it was" [YouTube Link](https://youtube.com/watch?v=Lj89I0VTDPs) 2024-04-20T13:00Z 140K followers, 56.6K engagements "The Fall and Rise of Viktor&Rolf It took Viktor Horsting and Rolf Snoeren thirty years to grow their brand to the beloved label we see at couture today. Wading through decades of unprofitable clothing before finding their feet with licenses. However with that said they tried repeatedly to find innovative ways to break even conquering the art world in the process and discovering their consumer desire for merch along the way. Yes it took decades for them to reach their pinnacle but through unwavering perseverance they finally seem to be near to the profits they have long deserved Beauty" [YouTube Link](https://youtube.com/watch?v=MreveJxTVtI) 2024-01-24T19:34Z 140K followers, 27.1K engagements "The Rise and Rise of Jacquemus Jacquemus having started a decade and a half ago has grown into one of the biggest brands in the luxury sphere especially popular amongst a wide range of age groups thereby securing great sales. This is bolstered by their incredible use of PR diversification and the time spent understanding their consumer. Proving undoubtedly that Jacquemus is a label here to stay. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 fashion marketing" [YouTube Link](https://youtube.com/watch?v=S1iLgrV-d78) 2023-06-26T14:33Z 140K followers, 78.6K engagements "The Bag That Saved Stella McCartney Stella McCartney was on the brink of closure in [----]. They desperately needed something anything that would hit the public consciousness and turn them into a desirable brand able to compete with the other brands under the Gucci Group umbrella. It had taken them five years but they finally had it; the Falabella Bag. What started as a celebrity it bag today it's an icon of timeless sustainable style for both its sleek and chic look and animal cruelty free perspective. It saved the company. But more than that it became an important monument of human growth and" [YouTube Link](https://youtube.com/watch?v=V9ZSTmdhbxo) 2025-05-17T13:00Z 140K followers, 22.1K engagements "The Suspiciously Fast Rise of Blue Elephant Blue Elephant became famous for being the cheap Gentle Monster. A Korean sunglasses brand that with phenomenal marketing has made themselves the 'it' brand for anyone interested in Korean culture though predominantly K-pop whose stars have routinely endorsed the brand. Though easily the biggest rumour following the brand today is wether they are made in the same factory as Gentle Monster. A question I am pretty sure I have solved the mystery to Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:" [YouTube Link](https://youtube.com/watch?v=VHMAUVxP7zo) 2025-03-08T13:00Z 140K followers, 93.6K engagements "The Fall and Rise of The Row The Row has made huge waves in the industry in recent years slowly but surely rising in respect from industry professionals before having an explosion of exposure in [----]. But it hasn't always been smooth sailing and it seems that despite Mary Kate and Ashley Olsen using their celebrity in novel ways the company has been rocky for longer than one might expect Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books" [YouTube Link](https://youtube.com/watch?v=VeOzDX0Gz8w) 2024-01-06T13:00Z 140K followers, 161.4K engagements "The Korean Fashion Powerhouse that BRUTALLY Failed in Paris Matin Kim is the brand dominating Korean streetwear at the moment. You literally can't go outside without seeing at least one of their bags. However it wasn't always a climb to the top. They've had major set backs in Paris including a whole secondary line that brutally failed after only one season and only one stockist. Today however this is practically unknown within their home country where despite this and despite several other major scandals they come out on top season after season. Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=X05Eau72tt0) 2025-09-13T13:01Z 140K followers, 99.1K engagements "The Rise and Bastardisation of Paco Rabanne Paco Rabanne known now only as Rabanne was once one of the biggest brands of the 1960s but after failing to innovate designs into the 1980s its been a slow decline into fashion obscurity fully closing in the 2000s. However while that happened the fragrance side of the business stayed booming allowing for the brand name to continue to hold value up until an eventual rebrand after Paco Rabanne's passing in [----]. The rebrand has been going shakily so far it's not bad inherently but it's lacking that cohesion that's necessary to bring people back to a" [YouTube Link](https://youtube.com/watch?v=XtbF5AsrLr0) 2024-05-25T13:00Z 140K followers, 32.4K engagements "The Overnight Crash and Burn of Baby Phat Baby Phat was once the number one brand in streetwear loved by a whole host of celebrities from all genres and walks of life. It championed all women all races all ages to feel beautiful and sexy in their own bodies. With Kimora Lee Simmons as the face of the company the brand just exploded into the zeitgeist. However thanks to a secret financial issue the company fired Kimora and lost their brand overnight never to recover 0:00 Intro 0:20 Ch. [--] Before Kimora 5:12 Ch. [--] The Rise 12:01 Ch. [--] Kellwood 15:00 Ch. [--] Divorce Babe Divorce 19:42 Ch. [--] Fired" [YouTube Link](https://youtube.com/watch?v=YFMJk8X-yA0) 2026-01-17T13:01Z 140K followers, 54.1K engagements "The Rise and Rise of Ganni Ganni has managed to differentiate itself from other fashion brands on the market exceptionally successfully over the last few decades. Their sustainable and ethical positioning seemingly holding them above any other fashion business on this scale luxury or high street. This has led them to finding success in the bridge/mid-tier level which is a position that has seen the fall of so many brands (Calvin Klein or Michael Kors) so what is their secret Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:" [YouTube Link](https://youtube.com/watch?v=_rYOahMZNvg) 2023-08-10T17:59Z 140K followers, 30.6K engagements "The Fall and Rise of Valentino Valentino is an institution in fashion design from it's days of Valentino Garavani and Giancarlo Giammetti working on it as a fledgling company to today with sales in the hundreds of millions the company has come so far on slow fashion evolving the design language over the many years to keep up with the times maybe not doing it first but doing it best. So now after Pierpaolo Piccioli had truly departed in its fifth iteration Michele is primed to continue that torch of solid confident design that you can rely on returning to season after season Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=fvTac2sPWdU) 2024-09-21T12:00Z 140K followers, 77.9K engagements "The Man Who Made Vogue: The Life and Death of Cond Nast Cond Nast is so synonymous with publishing today that many people forget (or dont know) that he was a real person. From fairly humble roots he grew to the absolute top of the New York social register thanks to his forward thinking great curiosity and risk taking. Best of all his actions for the most part have kept up for today I assume because he was just so far ahead of the game. Actually my favourite fact about Cond is related to this but isn't in this biography so I'll tell you here; it's that he introduced and helped to popularise" [YouTube Link](https://youtube.com/watch?v=jzhRn9WlccI) 2025-04-26T13:01Z 140K followers, 41.3K engagements "The Crash and Burn of Forever [--] Forever [--] began as quite a uniquely positioned store known as Fashion [--]. It was Korean styles sold at a low price to an American audience a simple yet brilliant concept that if they had stuck to it would've been easy to profit from today. However back then of course Korean culture wasn't as globally popular as it has become today so they went through a rebrand in 1987-1989 that saw them become just another high street brand not majorly differentiated from someone like H&M. It was mostly downhill from there. Despite turning over billions of dollars the" [YouTube Link](https://youtube.com/watch?v=k8nB4WweVfM) 2025-08-23T13:01Z 140K followers, 115.8K engagements "The Rise and Fall of Burberry Daniel Lee has resurrected Burberry after a half decade of rocky collections and sales following the exit of Christopher Bailey. Now Burberry has returned to their heritage with military inspiration and Christopher Bailey-esque point of view. Daniel Lee has previously resurrected Bottega Veneta in the same way so it imo is looking reall up for the most turbulent brand in fashion (finally) Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:" [YouTube Link](https://youtube.com/watch?v=lHQ5ptTNBDk) 2023-02-20T22:30Z 140K followers, 155.1K engagements "The Rise and Fall of MatchesFashion MatchesFashion was once one of the biggest names in luxury online retailing. It had a very loyal customer base both on and offline for it's great mix of upcoming and established brands. However following a $1 billion sale to APAX partners all of that was lost in three years causing them to go into administration in [----]. It a real blow to luxury commerce but it's even more of a blow to the young designers they once championed. They're now stuck in limbo waiting for any news as to what will happen with their product or if they will see any payment for their" [YouTube Link](https://youtube.com/watch?v=oBXKEOzW6Vc) 2024-05-11T13:00Z 140K followers, 24.3K engagements "The Rise and Rise of Schiaparelli Schiaparelli is one of the hottest brand for each couture season in recent years but the company hasn't always been this successful in fact despite the incredible success of their namesake Elsa Schiaparelli this revival took several years to actually find the success it enjoys now. They went through a very long period of waiting for the right time and the right designer in fact with many mistakes along the way all in order for them to find the perfect man for the job Daniel Roseberry who has seen the brand grow to new heights of fame that this legendary brand" [YouTube Link](https://youtube.com/watch?v=pl-7sc9Uolw) 2023-07-03T09:45Z 140K followers, 101.3K engagements "The Industry-Defying Success of Bode Bode has been on an endless upwards trajectory since its debut in [----]. They've opened three retail stores and have shown presentations or catwalks in both Paris and New York. But how have they managed to keep up this success In honesty I cannot tell if the company is profitable. Media success doesn't always translate into sales. However with the seemingly organic celebrity fanbase and interesting differentiator within the industry it's certainly possible they are making a small profit. I am however interested in what their game plan is. I don't think" [YouTube Link](https://youtube.com/watch?v=q7BJNzq-6GA) 2024-08-10T13:01Z 140K followers, 35.7K engagements "The Life and Death of Valentino Garavani Valentino lived one of the most lavish luscious lifestyles known to fashion. Really the last of his generation of grandiose designers Valentino enjoyed decades of success at the top of the fashion world surrounded by close family and friends. Giancarlo Giammetti his long-term partner his godchildren and a few of his pugs now succeed him in death and his funeral is planned for either the 21st or 22nd of January [----]. It's sure to be a grand event perfect for Valentino's memory. 0:00 Intro 0:25 Chapter 1: Birth School and Fashion 7:18 Chapter 2: Fashion" [YouTube Link](https://youtube.com/watch?v=qZca9jqau2I) 2026-01-20T13:01Z 140K followers, 22.7K engagements "The Rise and Fall of Elizabeth and James Elizabeth and James today is often remembered as The Row's diffusion line. And though it worked in that manner to help Mary-Kate and Ashley Olsen fund The Row in the beginning it quickly grew from cash cow to star brand for them standing alone as a successful brand. In fact Elizabeth and James was significantly more financially successful than The Row for many years and yet quickly made its demise when the company was taken in house away from it's licensor and the Olsen twins attempted a rebranding of much higher quality quiet luxury pieces at an" [YouTube Link](https://youtube.com/watch?v=rsAcqLzmQ04) 2024-03-23T13:00Z 140K followers, 47.1K engagements "The Rise and Fall of Gosha Rubchinskiy Gosha Rubchinskiy ( ) has become one of the most controversial names in fashion after accusations of soliciting lewd photographs of minors saw him vanishing from the industry at the absolute pinnacle of his career. Or at least that has been the prevailing narrative over what happened to Gosha's career in the five years since the allegations surfaced. But it seems that actually that may not have been the truth whatsoever with no incriminating evidence ever surfacing and most of Gosha's industry connections including Dover Street Market coming to his" [YouTube Link](https://youtube.com/watch?v=tqz8W5xhSkk) 2023-12-23T13:00Z 140K followers, 50.1K engagements "Does Fashion Need Coperni Coperni is one of the buzziest brand each and every season at Paris Fashion Week and frankly this is because of phenomenal PR. From shock marketed moments to hyped products Coperni has been consistently promoted to keep their brand front of thought. They tied in with an affordable price point they brand becomes not only desirable but consumable for a large number of people. Coperni will be a hot brand as long as they can keep this up and I genuinely cannot wait to see how high their star can rise Beauty Channel: https://www.youtube.com/@underskinYT Patreon:" [YouTube Link](https://youtube.com/watch?v=ukZ0yo3xBjA) 2024-10-02T13:01Z 140K followers, 24.9K engagements "The Rise and Rise of Sacai Chitose Abe's Sacai has had immesurable influence on the industry through her groundbreaking perspective on fashion. Having started in [----] the brand flew very under the radar only known and loved by fashion enthusiasts for two decades. That was until the Nike x Sacai collaboration became one of the most sought after sneaker collaborations ever Sacai was thrust into mainstream success exploding her brand more than ever into one of the largest privately owned fashion businesses in the world today collaborating with Dior Cartier Undercover Apple Uggs and Jean Paul" [YouTube Link](https://youtube.com/watch?v=xvQU5r6OjTY) 2022-09-04T22:00Z 140K followers, 49K engagements "The Fall and Rise of Victoria Beckham Fifteen years Victoria Beckham haemorrhaged money. [--] million ($101 million+) was lost over the years but they finally turned a profit in [----]. The journey was clearly ridiculously difficult and expensive but theres certainly something to be said to their resilience and dedication. Would all of this have been possible without the incredible industry connections Victoria Beckham personally had 100% no. There were times were she could and did hire the best in the marketing and fashion world to try to make the company run. From Simon Fuller to Ralph Toledano" [YouTube Link](https://youtube.com/watch?v=zg5PVrEoX4o) 2023-12-09T13:00Z 140K followers, 92.9K engagements "The Rise and Fall of Alexander McQueen Alexander McQueen was once the biggest designer in the world. Every season the company was the hottest ticket and noone could wait to see what spectacular they would put on next. But mostly due to personal problems the company abruptly changed focus and became corporate slick and far more commercial; though that doesn't mean it's been unsuccessful. Sarah Burton has turned McQueen from a big buzzy brand into a reliable seller for their parent company Kering and though SS24 was her final collection she has set the company up phenomenally well to be" [YouTube Link](https://youtube.com/watch?v=m_aYH1XO90k) 2023-09-30T19:15Z 140K followers, 239.9K engagements "The Life and Death of Alexander McQueen Lee Alexander McQueen was a creative genius but he was also haunted by his many years of abuse and negligence from both family and workplace. His story is far from a happy one and led him to really hit out at those around him in order to make himself feel better. Yet those that tried to help were swatted away in favour of profits and keeping McQueen working as much as he possibly could. However all of the memory of McQueen as a person not just a work horse has been largely forgotten or overlooked by the public in lieu of him being seen as a creative" [YouTube Link](https://youtube.com/watch?v=5CY1fkAWprE) 2024-03-02T13:00Z 140K followers, 143.5K engagements "The Entire History of Loewe Loewe is easily one of the most influential brands of the last [--] years thanks to creative director Jonathan Anderson. But did you know that for almost [--] years before he arrived their finances were best described as "only marginally unprofitable" and LVMH had long sought a buy out. In fact these were some of the worst years in the entire history of Loewe because before the LVMH acquisition had had [---] years of incredible accolades and growth even including an early royal warrant from [----]. Fortunately for us today those [--] years of losses are a distant memory as" [YouTube Link](https://youtube.com/watch?v=5WHJgBLohmw) 2024-12-14T13:18Z 140K followers, 84K engagements "The Fall and Rise of SKIMS by Kim Kardashian SKIMS is arguably the best Kardashian / Jenner brand we have seen to date but that really doesn't have all to much to do with Kim's input and has far more to do with traditional methods of marketing implemented by Emma and Jens Grede who are the masterminds behind the company. Kim of course had a massive role in the company but without the Grede's the company would not still be with us today Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:" [YouTube Link](https://youtube.com/watch?v=6rnztGkN2eY) 2023-11-25T13:00Z 140K followers, 141.7K engagements "The Rise and Fall of Helmut Lang Helmut Lang for years was a brand almost forgotten. Remembered only in archive fashion and nostalgia after their brand had been run into the ground by Prada and by Link Holdings. However it seemed things are on the up with the appointment of Peter Do into the brand who not only seemed like the perfect fit has the right amount of interest from his personal brand to bring attention back to Helmut Lang. However after a lacklustre debut perhaps as a result of the big buzz around the debut it seems a little disappointing. Will this be the return of Helmut Lang or" [YouTube Link](https://youtube.com/watch?v=BmEH4ejkAE8) 2023-09-09T13:00Z 140K followers, 67.5K engagements "The Rise and Fall of Moschino Moschino grew to prevalence in the mid-1980s for their unapologetic protest of the fashion system and later his timely objection to a wide range of topics from racial inequality to HIV to the environment. Since then Moschino has come a very long way from the provocative activist brand it once started as. They grew surely and quickly through good planning timely expansion and eye-catching design that saw them transition smoothly from the commercially focused Rossella Jardini to the nostalgic camp designs of Jeremy Scott but now they're in the midst of transition" [YouTube Link](https://youtube.com/watch?v=Fj3u3DaYbZM) 2023-09-21T18:17Z 140K followers, 176.7K engagements "The Rise and Fall of American Apparel American Apparel was once one of the biggest high street brands in the world. With indie sleaze ads that caught the consumers eye Made in USA promise as well as their guarantee of workers rights they differentiated themselves both in front and behind the scenes. However the rise was short lived after in [----] the sales began to dip and debt began to rise causing the company to go public in order to remain on top. Then followed several years of questionable book keeping trouble amongst the business heads and scandalous lawsuits about the founders workplace" [YouTube Link](https://youtube.com/watch?v=I3heZmIOBnY) 2024-04-06T13:00Z 140K followers, 74.4K engagements "The Rise and Fall of TopShop TopShop was once the golden pig of the Arcadia Group. Almost single-handedly propping up the British High-Street in it's most dire years. However through a string of only slightly misguided choices they lost their relevancy and slowly fell from their once heralded spot bringing the whole group with them. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books Used: Alexander McQueen Blood Beneath The Skin - Andrew" [YouTube Link](https://youtube.com/watch?v=TbO3VzSKB8I) 2024-02-03T13:00Z 140K followers, 122.7K engagements "Loewe: The Jonathan Anderson Years Jonathan Anderson marked a huge change at Loewe one so rarely embarked on successfully. He effectively turned around a brand that was ready for a sale into one of the top brands under the whole of LVMH. It was certainly unexpected given the three previous attempts at keeping the brand afloat didn't see the success needed but a more than welcome surprise nonetheless. Today as Jonathan is said to leave Loewe for the rumoured Dior top spot this marks the end of that journey and brings hope for the next chapter of the brand Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=i8rKEjhNQ0Y) 2025-03-17T13:01Z 140K followers, 81.9K engagements "The Rise and Fall (& Fall Again) of Chanel Chanel was a brand born of boredom. A woman who wanted more from her life than to be dependant on a man. It didn't really matter that she didn't have design or constructional talent she understood that the best way to make her brand successful was to act successful herself. And it worked. At least until it didn't. It literally took decades to claw back success to the company after the [----] closure. It took five new creative directors to find something that could stick - Karl Lagerfeld. A force to be reckoned with Karl transformed the brand from" [YouTube Link](https://youtube.com/watch?v=jPp0mDwK2Bc) 2025-10-06T19:34Z 140K followers, 40.7K engagements "Balenciaga: The Demna Gvasalia Years Demna Gvasalia took Balenciaga from flailing brand to the heigh of fashion back to almost crashing the brand in only the space of ten years. His run at the brand was as successful and controversial as John Galliano at Dior and yet while John took more than a decade to return to fashion Demna is moving on to bigger shores. It's interesting to see though that this cancellation had little to do with Demna personally and more to do with the world building and pursuit of controlled controversy that he expressed so well. His time at the brand is a story of that" [YouTube Link](https://youtube.com/watch?v=n7ngQLICRLA) 2025-07-09T11:31Z 140K followers, 45.5K engagements "The Rise and Rise of JW Anderson JW Anderson is one of the most prolific designers of the generation. He has dressed everyone from Celine Dion to Hailey Beiber and Beyonce. He even turned his magic to Loewe where he transformed the business from old and dull to incredibly desirable and popular. But how did he get to this point And why with all this fame do so many people dislike his designs #jwanderson #fashion #menswear Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:" [YouTube Link](https://youtube.com/watch?v=rxcXVtJ42VE) 2022-08-07T22:00Z 140K followers, 66.7K engagements "The Life and Death of Leigh Bowery Take your personal data back with Incogni Use code UNDERSTITCHYT at the link below and get 60% off an annual plan: http://incogni.com/UNDERSTITCHYT Leigh Bowery was a Club Kid legend in London and New York where he would regularly host club nights or put on performances with friend Trojan dancer Michael Clark Raw Sewage or his final band Minty. He was also known well on TV having been featured on major TV shows like The Jonathan Ross Show in the UK or the Joan Rivers show in the US. As of writing the script there is currently a major exhibition of his work" [YouTube Link](https://youtube.com/watch?v=wXBK5VNpHx4) 2025-08-02T13:01Z 140K followers, 40.8K engagements "Chanel: The Karl Lagerfeld Years For literally decades Karl's name was synonymous for Chanel season after season his clothes sets and accessories dominated the pages of fashion history redefining the brand multiple times during his tenure. With only one hard about face in his entire tenure most of the developments he introduced were slow intentional changes to keep the brand relevant over time. Unfortunately for his legacy he did pass away during a lull in popularity however it seems that in death his legacy was so great that that's barely remembered today (thankfully so) 0:00 Introduction" [YouTube Link](https://youtube.com/watch?v=xYSuDU2GWcE) 2025-11-15T13:01Z 140K followers, 19K engagements "The Rise and Fall of Mugler Thierry Mugler was the height of fashion from the 80s into the early 90s before a string of cost cutting led the company to close the fashion side all together. Layed dormant for many years now L'oreal the new owners are trying to bring Mugler back to profitability. They've hired new designer Casey Cadwaller and have invested a lot into promotion but will it be enough to revive Mugler Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3" [YouTube Link](https://youtube.com/watch?v=yIASrkdFesE) 2023-05-07T13:00Z 140K followers, 208.5K engagements "Isabella Blow: The Woman Who Discovered Alexander McQueen MY BOOK ON ISABELLA: https://amzn.to/3CQS2pr Isabella Blow was an enigma in fashion and a talent like hers has never been matched in the years since her passing. The seminal force behind Philip Treacy Sophie Dahl Honor Fraser Plum Sykes Jeremy Scott Alexander McQueen and London Fashion Week itself Isabella's influence was felt for decades. She was a force to be reckoned with and will be sorely missed. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:" [YouTube Link](https://youtube.com/watch?v=zhbRjfqKCYE) 2025-02-15T13:02Z 140K followers, 97.4K engagements "The Crash and Burn of Phat Farm Phat Farm was a MESS. Right from foundation its positioning was all over the place the creative direction was not well communicated they were plagued with production issues; there was just very little that went right for the brand. Sure it was famous but celebrity endorsement not from merit. Truly if it wasn't for the exponentially fast rise of Baby Phat after its SS99 (in 1998) relaunch the parent company surely would have shut down well before. 0:00 Introduction 0:23 A Different Rule Book 9:25 Repositioning 15:32 Restructuring 20:53 The "Rise" 24:18 The Fall" [YouTube Link](https://youtube.com/watch?v=hb-i-oti2fk) 2026-01-31T13:01Z 140K followers, [----] engagements "The Life and Death of Valentino Garavani Valentino lived one of the most lavish luscious lifestyles known to fashion. Really the last of his generation of grandiose designers Valentino enjoyed decades of success at the top of the fashion world surrounded by close family and friends. Giancarlo Giammetti his long-term partner his godchildren and a few of his pugs now succeed him in death and his funeral is planned for either the 21st or 22nd of January [----]. It's sure to be a grand event perfect for Valentino's memory. 0:00 Intro 0:25 Chapter 1: Birth School and Fashion 7:18 Chapter 2: Fashion" [YouTube Link](https://youtube.com/watch?v=qZca9jqau2I) 2026-01-20T13:01Z 140K followers, 22.7K engagements "The Overnight Crash and Burn of Baby Phat Baby Phat was once the number one brand in streetwear loved by a whole host of celebrities from all genres and walks of life. It championed all women all races all ages to feel beautiful and sexy in their own bodies. With Kimora Lee Simmons as the face of the company the brand just exploded into the zeitgeist. However thanks to a secret financial issue the company fired Kimora and lost their brand overnight never to recover 0:00 Intro 0:20 Ch. [--] Before Kimora 5:12 Ch. [--] The Rise 12:01 Ch. [--] Kellwood 15:00 Ch. [--] Divorce Babe Divorce 19:42 Ch. [--] Fired" [YouTube Link](https://youtube.com/watch?v=YFMJk8X-yA0) 2026-01-17T13:01Z 140K followers, 54.1K engagements "The Rise and Overnight Fall of Von Dutch Von Dutch should probably never have been a brand. Glorifying a neo-Nazi after his death just because he hade cool art is not something we should be applauding. Fortunately Kenny "Von Dutch" Howard probably would've hated what the brand became so there is some solace in that. But despite the fact Von Dutch became the poster brand for empty meaningless clothes sold to a group of people he actively disliked it doesn't stop the fact that his work is memorialised in the zeitgeist. Neither does it stop their new owner to continue to attempt to profit from" [YouTube Link](https://youtube.com/watch?v=FlS0HGbWjz4) 2025-12-27T13:00Z 140K followers, 17.1K engagements "The Rise Reign and Ruin of Coco Chanel Chanel was an awful person. It's taken a long time with countless journalists exploring her history but we finally are relearning this fact about the designer. She was routinely vitriolic cruel and unyielding even to her closest friends not just the Jewish people she hated so much. Chanel is one of few people that have almost nothing positive said about their character. Her friends didn't like her her business partners didn't like her even the Nazis didn't like her. It says something about her character that there are next to no redeeming qualities found" [YouTube Link](https://youtube.com/watch?v=IcU2bJA2B9s) 2025-12-06T13:00Z 140K followers, 20.9K engagements "Chanel: The Karl Lagerfeld Years For literally decades Karl's name was synonymous for Chanel season after season his clothes sets and accessories dominated the pages of fashion history redefining the brand multiple times during his tenure. With only one hard about face in his entire tenure most of the developments he introduced were slow intentional changes to keep the brand relevant over time. Unfortunately for his legacy he did pass away during a lull in popularity however it seems that in death his legacy was so great that that's barely remembered today (thankfully so) 0:00 Introduction" [YouTube Link](https://youtube.com/watch?v=xYSuDU2GWcE) 2025-11-15T13:01Z 140K followers, 19K engagements "How Louis Vuitton Built a $500 Billion Luxury Empire My goodness the LVMH history is complicated. Dating back to [----] it took an incredible amount of time to get the conglomerate to a point where Arnault would even want to steal it from Alain Chevalier (Moet-Hennessy) and Henri Racamier (great-grandson-in-law of Louis Vuitton). However when the time came he was underestimated and together with Guinness they stole the company from the founding families to protect their own interests (steal here used as in took surreptitiously not anything illegal) - and you can't really blame them. Beauty" [YouTube Link](https://youtube.com/watch?v=Q8sLMQmEOaI) 2025-10-25T13:01Z 140K followers, 23.5K engagements "The Rise and Fall (& Fall Again) of Chanel Chanel was a brand born of boredom. A woman who wanted more from her life than to be dependant on a man. It didn't really matter that she didn't have design or constructional talent she understood that the best way to make her brand successful was to act successful herself. And it worked. At least until it didn't. It literally took decades to claw back success to the company after the [----] closure. It took five new creative directors to find something that could stick - Karl Lagerfeld. A force to be reckoned with Karl transformed the brand from" [YouTube Link](https://youtube.com/watch?v=jPp0mDwK2Bc) 2025-10-06T19:34Z 140K followers, 40.7K engagements "The Korean Fashion Powerhouse that BRUTALLY Failed in Paris Matin Kim is the brand dominating Korean streetwear at the moment. You literally can't go outside without seeing at least one of their bags. However it wasn't always a climb to the top. They've had major set backs in Paris including a whole secondary line that brutally failed after only one season and only one stockist. Today however this is practically unknown within their home country where despite this and despite several other major scandals they come out on top season after season. Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=X05Eau72tt0) 2025-09-13T13:01Z 140K followers, 99.1K engagements "The Crash and Burn of Forever [--] Forever [--] began as quite a uniquely positioned store known as Fashion [--]. It was Korean styles sold at a low price to an American audience a simple yet brilliant concept that if they had stuck to it would've been easy to profit from today. However back then of course Korean culture wasn't as globally popular as it has become today so they went through a rebrand in 1987-1989 that saw them become just another high street brand not majorly differentiated from someone like H&M. It was mostly downhill from there. Despite turning over billions of dollars the" [YouTube Link](https://youtube.com/watch?v=k8nB4WweVfM) 2025-08-23T13:01Z 140K followers, 115.8K engagements "The Life and Death of Leigh Bowery Take your personal data back with Incogni Use code UNDERSTITCHYT at the link below and get 60% off an annual plan: http://incogni.com/UNDERSTITCHYT Leigh Bowery was a Club Kid legend in London and New York where he would regularly host club nights or put on performances with friend Trojan dancer Michael Clark Raw Sewage or his final band Minty. He was also known well on TV having been featured on major TV shows like The Jonathan Ross Show in the UK or the Joan Rivers show in the US. As of writing the script there is currently a major exhibition of his work" [YouTube Link](https://youtube.com/watch?v=wXBK5VNpHx4) 2025-08-02T13:01Z 140K followers, 40.8K engagements "Balenciaga: The Demna Gvasalia Years Demna Gvasalia took Balenciaga from flailing brand to the heigh of fashion back to almost crashing the brand in only the space of ten years. His run at the brand was as successful and controversial as John Galliano at Dior and yet while John took more than a decade to return to fashion Demna is moving on to bigger shores. It's interesting to see though that this cancellation had little to do with Demna personally and more to do with the world building and pursuit of controlled controversy that he expressed so well. His time at the brand is a story of that" [YouTube Link](https://youtube.com/watch?v=n7ngQLICRLA) 2025-07-09T11:31Z 140K followers, 45.5K engagements "The Rise and Fall of Sister's Apparel by James Charles Go to https://surfshark.com/understitchyt or use code UNDERSTITCHYT at checkout to get [--] extra months of Surfshark VPN James Charles' brand is an interesting case of an influencer brand that despite trying repeatedly could not buck the trend of the fast rise and fast fall of celebrity brands. Certainly it was elongated due to the implementation of collection based drops however as time went on interest naturally dwindled and the brand was shuttered in [----] fully closing in [----]. Today the brand doesn't exist but remains an interesting" [YouTube Link](https://youtube.com/watch?v=RKaZPSWpHoc) 2025-06-21T13:00Z 140K followers, 59.6K engagements "This Fashion Content Was Lost for Years When I embarked on this journey I didn't expect it to be so interesting but I hope you also enjoyed the journey with me. Im so excited to have it available now for all of you for free and public on my patreon ( patreon.com/understitch ). If anyone has any information about the SS73 Loewe x Chloe collection designed by Karl Lagerfeld please do contact me ( contact@understitch.co.uk ) so we can uncover more of their illustrious history Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:" [YouTube Link](https://youtube.com/watch?v=Z24UZpicuKQ) 2025-06-07T13:01Z 140K followers, 14.6K engagements "The Bag That Saved Stella McCartney Stella McCartney was on the brink of closure in [----]. They desperately needed something anything that would hit the public consciousness and turn them into a desirable brand able to compete with the other brands under the Gucci Group umbrella. It had taken them five years but they finally had it; the Falabella Bag. What started as a celebrity it bag today it's an icon of timeless sustainable style for both its sleek and chic look and animal cruelty free perspective. It saved the company. But more than that it became an important monument of human growth and" [YouTube Link](https://youtube.com/watch?v=V9ZSTmdhbxo) 2025-05-17T13:00Z 140K followers, 22.1K engagements "The Man Who Made Vogue: The Life and Death of Cond Nast Cond Nast is so synonymous with publishing today that many people forget (or dont know) that he was a real person. From fairly humble roots he grew to the absolute top of the New York social register thanks to his forward thinking great curiosity and risk taking. Best of all his actions for the most part have kept up for today I assume because he was just so far ahead of the game. Actually my favourite fact about Cond is related to this but isn't in this biography so I'll tell you here; it's that he introduced and helped to popularise" [YouTube Link](https://youtube.com/watch?v=jzhRn9WlccI) 2025-04-26T13:01Z 140K followers, 41.3K engagements "The SSENSE Controversy SSENSE has changed the online fashion industry with their one-stop-shop approach combined with a hyper-focus on selling designer items for the lowest possible price. It's a retailing strategy as old as time but this is really the first time that we are seeing this for the luxury fashion sector who traditionally sold with an inflated high price based on exclusivity. It has over time left a few disgruntled small brands who feel like SSENSE undercut their price point at other retailers reducing their stockists while then having no trouble in stopping stocking the brand if" [YouTube Link](https://youtube.com/watch?v=1GNhfAqNDao) 2025-04-05T13:00Z 140K followers, 121.8K engagements "Loewe: The Jonathan Anderson Years Jonathan Anderson marked a huge change at Loewe one so rarely embarked on successfully. He effectively turned around a brand that was ready for a sale into one of the top brands under the whole of LVMH. It was certainly unexpected given the three previous attempts at keeping the brand afloat didn't see the success needed but a more than welcome surprise nonetheless. Today as Jonathan is said to leave Loewe for the rumoured Dior top spot this marks the end of that journey and brings hope for the next chapter of the brand Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=i8rKEjhNQ0Y) 2025-03-17T13:01Z 140K followers, 81.9K engagements "The Suspiciously Fast Rise of Blue Elephant Blue Elephant became famous for being the cheap Gentle Monster. A Korean sunglasses brand that with phenomenal marketing has made themselves the 'it' brand for anyone interested in Korean culture though predominantly K-pop whose stars have routinely endorsed the brand. Though easily the biggest rumour following the brand today is wether they are made in the same factory as Gentle Monster. A question I am pretty sure I have solved the mystery to Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:" [YouTube Link](https://youtube.com/watch?v=VHMAUVxP7zo) 2025-03-08T13:00Z 140K followers, 93.6K engagements "Isabella Blow: The Woman Who Discovered Alexander McQueen MY BOOK ON ISABELLA: https://amzn.to/3CQS2pr Isabella Blow was an enigma in fashion and a talent like hers has never been matched in the years since her passing. The seminal force behind Philip Treacy Sophie Dahl Honor Fraser Plum Sykes Jeremy Scott Alexander McQueen and London Fashion Week itself Isabella's influence was felt for decades. She was a force to be reckoned with and will be sorely missed. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:" [YouTube Link](https://youtube.com/watch?v=zhbRjfqKCYE) 2025-02-15T13:02Z 140K followers, 97.4K engagements "The Rise and Fall of Kanye West Ye is an incredibly divisive person in the world of popular culture however in fashion it's hard to deny his influence over the last ten years thanks to his Yeezy brand. Only in order for that to happen Kanye West his namesake brand would have to be sacrificed in order to make all of that possible. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy under" [YouTube Link](https://youtube.com/watch?v=LnoshL2H4jw) 2025-02-01T13:00Z 140K followers, 25.5K engagements "The Rise and Fall of Djerf Avenue by Matilda Djerf Djerf Avenue for a couple of years was on a very strong upwards trajectory thanks to its great customer retention plan and solid ethical marketing plan. However while the brand has seen success mostly in Matilda Djerf's personal fan base it actually does have a differentiator in the larger fashion scene; it's the antithesis of fast fashion. Of course this is mostly a differentiator solely based on stock replenishment turning a shortcoming into a positive but much like The Body Shop or Lush before it Djerf Avenue well congealed this into a" [YouTube Link](https://youtube.com/watch?v=8RnyN8nNo2s) 2025-01-11T13:00Z 140K followers, 158.4K engagements "The Entire History of Loewe Loewe is easily one of the most influential brands of the last [--] years thanks to creative director Jonathan Anderson. But did you know that for almost [--] years before he arrived their finances were best described as "only marginally unprofitable" and LVMH had long sought a buy out. In fact these were some of the worst years in the entire history of Loewe because before the LVMH acquisition had had [---] years of incredible accolades and growth even including an early royal warrant from [----]. Fortunately for us today those [--] years of losses are a distant memory as" [YouTube Link](https://youtube.com/watch?v=5WHJgBLohmw) 2024-12-14T13:18Z 140K followers, 84K engagements "The Mysterious Origin of Loewe Loewe is one of the hottest brands in the world but don't you find it weird that there one of very few brands who actually dont have a named founder Its weird. But what's weirder is that the brand is named after someone else who only came to the brand twenty years after it began Its a huge mystery and just this one part alone has taken weeks of research thus far so while I work on the longer video I hope you find my thought process as interesting as I have Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:" [YouTube Link](https://youtube.com/watch?v=-eNtMQMt24s) 2024-11-23T13:00Z 140K followers, 43.7K engagements "The Rise and Fall of Vetements Vetements for two years was all anyone in fashion could talk about. With each collection we waited with baited breath. However almost as soon as Demna left for Balenciaga that came to a halt and almost immediately people stopped caring. This potentially affected sales thats actually unclear but its true creatively it was second hash to Balenciaga especially after Demna vacated. Even today as I was prepared to see a new upwards trajectory with an evolution into continued themes and a push in promotion suggesting a new take on the brands ethos they proved none of" [YouTube Link](https://youtube.com/watch?v=TI-NJj45hP0) 2024-11-02T13:00Z 140K followers, 62.1K engagements "The Rise and Fall of Sean John by Puff Daddy (aka P. Diddy) Sean Combs (aka Puff Daddy Puffy P. Diddy and Diddy) grew Sean John to massive success in the late 1990s and early 2000s however due to some overly ambitious expansion plans they just never were able to recuperate the money spent. They seemed to believe that the hype train around the brand would never die and the sales would continue on as they did in the height however as interest began to wane the brand failed to get consumers back causing the brand with its flanderised design to become less and less interesting. They were" [YouTube Link](https://youtube.com/watch?v=ma57gkNLxFQ) 2024-10-19T13:00Z 140K followers, 28.7K engagements "Does Fashion Need Coperni Coperni is one of the buzziest brand each and every season at Paris Fashion Week and frankly this is because of phenomenal PR. From shock marketed moments to hyped products Coperni has been consistently promoted to keep their brand front of thought. They tied in with an affordable price point they brand becomes not only desirable but consumable for a large number of people. Coperni will be a hot brand as long as they can keep this up and I genuinely cannot wait to see how high their star can rise Beauty Channel: https://www.youtube.com/@underskinYT Patreon:" [YouTube Link](https://youtube.com/watch?v=ukZ0yo3xBjA) 2024-10-02T13:01Z 140K followers, 24.9K engagements "The Fall and Rise of Valentino Valentino is an institution in fashion design from it's days of Valentino Garavani and Giancarlo Giammetti working on it as a fledgling company to today with sales in the hundreds of millions the company has come so far on slow fashion evolving the design language over the many years to keep up with the times maybe not doing it first but doing it best. So now after Pierpaolo Piccioli had truly departed in its fifth iteration Michele is primed to continue that torch of solid confident design that you can rely on returning to season after season Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=fvTac2sPWdU) 2024-09-21T12:00Z 140K followers, 77.9K engagements "The Rise and Fall of L.A.M.B. by Gwen Stefani L.A.M.B. by Gwen Stefani started off on a rocky foot but within a few years it found its footing in promotion becoming much more respected in the fashionable world. However following the fading star of Gwen Stefani as a celebrity in general the brand could not succeed in continuing without her. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy" [YouTube Link](https://youtube.com/watch?v=fizW-rgpUPI) 2024-09-07T13:00Z 140K followers, 104.6K engagements "The Secret Behind Zaras Success Zara has consistently maintained a top place in the high street from its founding in [----] until today. From their incredible logistics to their focus on online retailing they consistantly maintained a high level of desirability in their consumers a high level of buzz and interest that keeps people coming back time and time again. It may not be the same business that got them the respect of the academics once upon a time but it has successfully adapted into a business that is special in a whole new way Beauty Channel: https://www.youtube.com/@underskinYT" [YouTube Link](https://youtube.com/watch?v=NyzvWkhcix0) 2024-08-24T13:00Z 140K followers, 104.4K engagements "The Industry-Defying Success of Bode Bode has been on an endless upwards trajectory since its debut in [----]. They've opened three retail stores and have shown presentations or catwalks in both Paris and New York. But how have they managed to keep up this success In honesty I cannot tell if the company is profitable. Media success doesn't always translate into sales. However with the seemingly organic celebrity fanbase and interesting differentiator within the industry it's certainly possible they are making a small profit. I am however interested in what their game plan is. I don't think" [YouTube Link](https://youtube.com/watch?v=q7BJNzq-6GA) 2024-08-10T13:01Z 140K followers, 35.7K engagements "The Rise and Fall of Biba The original Biba store lasted only [--] years but made an incredible impact on the fashion and the retailing worlds. The first store to utilise low lighting and loud music the first the have communal changing rooms the first to sell seemingly unrelated ancillary products like diaries the list of innovations made by this team of two (Barbara Hulanicki and her husband Stephen Fitz-Simon) is as long as your arm. So why then did it fall Well they never moved the business over from its original sole trader status which it's always advised to do when a business starts" [YouTube Link](https://youtube.com/watch?v=kNTz16Gnlrc) 2024-07-27T13:00Z 140K followers, 131.4K engagements "Craig Green and the System That Held Him Back Craig Green is one of the biggest stars in menswear today that's undeniable. But he has somewhat been let down by the system that is supposed to uplift him. It wasn't inherently London Fashion Week's fault initially they also were caught between a rock and a hard place. But their decision not to revert back to a Mens and Women's individualised fashion weeks perhaps with a Non-Binary Day limits the events quite significantly. Of course I always want the best for London Fashion Week and for Craig Green but given the history of London designers" [YouTube Link](https://youtube.com/watch?v=DeS_tA_kojo) 2024-07-13T13:00Z 140K followers, 24.1K engagements "The Life and Death of Elsa Schiaparelli Elsa was the genius of her generation. Out selling any other designer by far and inventing countless designs over her years. Newspaper print decorative zippers the women's suit the backwards suit the wrap dress and culottes are just some of the many inventions made first by Schiaparelli. But what of the woman behind the genius 00:00 Intro 01:03 Chapter 1: CHILDHOOD 24:05 Chapter 2: LONDON PARIS & AMERICA. LOVE MARRIAGE & DIVORCE 48:28 Chapter 3: A RETURN TO PARIS 59:50 Chapter 4: THE BEGINNINGS OF SCHIAPARELLI 1:18:29 Chapter 5: SUCCESS UPON SUCCESS" [YouTube Link](https://youtube.com/watch?v=6c-hILJtLEY) 2024-06-22T13:00Z 140K followers, 139.3K engagements "The Rise and Fall of J.Crew J.Crew from it's beginnings as a mail-order catalogue through to it's brick and mortar expansion had always been a pillar of the American retail system. However after a long series of failed revamp attempts after their preppy style fell out of style J.Crew has simply struggled to keep up. Their logistics was too clunky to be sufficiently nimble and eventually they lost their audience. Today though still trying to compete the market is truly flooded with other similar and often more desirable brands that effectively deliver a similar product thats more desirable." [YouTube Link](https://youtube.com/watch?v=2qFTeoKdw4g) 2024-06-08T14:33Z 140K followers, 155.1K engagements "The Rise and Bastardisation of Paco Rabanne Paco Rabanne known now only as Rabanne was once one of the biggest brands of the 1960s but after failing to innovate designs into the 1980s its been a slow decline into fashion obscurity fully closing in the 2000s. However while that happened the fragrance side of the business stayed booming allowing for the brand name to continue to hold value up until an eventual rebrand after Paco Rabanne's passing in [----]. The rebrand has been going shakily so far it's not bad inherently but it's lacking that cohesion that's necessary to bring people back to a" [YouTube Link](https://youtube.com/watch?v=XtbF5AsrLr0) 2024-05-25T13:00Z 140K followers, 32.4K engagements "The Life and Death of Karl Lagerfeld Karl Lagerfeld is arguably the worlds most influential modern designer reviving not one but four fashion houses to relevance even when it seemed to most that that was impossible (especially for Fendi and Chanel). This video that looks through the life of Karl Lagerfeld is meant to be a reminder of everything he did throughout his glittering career. Especially with the recent negative press his name is getting coming into the met gala I think its at least important to understand his influence in the fashion world Beauty Channel:" [YouTube Link](https://youtube.com/watch?v=3GKaFD96QcA) 2024-05-18T13:00Z 140K followers, 63.9K engagements "The Rise and Fall of MatchesFashion MatchesFashion was once one of the biggest names in luxury online retailing. It had a very loyal customer base both on and offline for it's great mix of upcoming and established brands. However following a $1 billion sale to APAX partners all of that was lost in three years causing them to go into administration in [----]. It a real blow to luxury commerce but it's even more of a blow to the young designers they once championed. They're now stuck in limbo waiting for any news as to what will happen with their product or if they will see any payment for their" [YouTube Link](https://youtube.com/watch?v=oBXKEOzW6Vc) 2024-05-11T13:00Z 140K followers, 24.3K engagements "The Entire History of The Met Gala The Met Gala now held in the Anna Wintour Costume Institute has a long and storied history truly beginning as a fund raising event conceived by Eleanor Lambert it changed the way that the two Lewisohn sisters' collection would be perceived forever. After many many years many exhibitions and many galas we saw it grow from simple an in-crowd party to a celebrity filled costume party but all with the same goal of raising money for the Costume Institute to continue. At this point the gala is an international phenomenon and loved by many but for very good reason." [YouTube Link](https://youtube.com/watch?v=xmy4Hgkkvls) 2024-04-27T13:00Z 140K followers, 258.6K engagements "The Fall and Fall of Daya by Zendaya (& Law Roach) Zendaya is one of the biggest celebrities in the world today so why did her fashion line Daya by Zendaya (previously called Sole of Daya) fail right from the get go It had good celebrity endorsement good production good margins from said production. But really honestly I think the failure of this brand was set from the beginning due to timing. Frankly because her celebrity status was in a state of transition it was just unfortunately timed to capitalise on how she was perceived by fans. If the brand was launched today especially if it was" [YouTube Link](https://youtube.com/watch?v=Lj89I0VTDPs) 2024-04-20T13:00Z 140K followers, 56.6K engagements "The Rise and Fall of American Apparel American Apparel was once one of the biggest high street brands in the world. With indie sleaze ads that caught the consumers eye Made in USA promise as well as their guarantee of workers rights they differentiated themselves both in front and behind the scenes. However the rise was short lived after in [----] the sales began to dip and debt began to rise causing the company to go public in order to remain on top. Then followed several years of questionable book keeping trouble amongst the business heads and scandalous lawsuits about the founders workplace" [YouTube Link](https://youtube.com/watch?v=I3heZmIOBnY) 2024-04-06T13:00Z 140K followers, 74.4K engagements "The Rise and Fall of Elizabeth and James Elizabeth and James today is often remembered as The Row's diffusion line. And though it worked in that manner to help Mary-Kate and Ashley Olsen fund The Row in the beginning it quickly grew from cash cow to star brand for them standing alone as a successful brand. In fact Elizabeth and James was significantly more financially successful than The Row for many years and yet quickly made its demise when the company was taken in house away from it's licensor and the Olsen twins attempted a rebranding of much higher quality quiet luxury pieces at an" [YouTube Link](https://youtube.com/watch?v=rsAcqLzmQ04) 2024-03-23T13:00Z 140K followers, 47.1K engagements "The Life and Death of Alexander McQueen Lee Alexander McQueen was a creative genius but he was also haunted by his many years of abuse and negligence from both family and workplace. His story is far from a happy one and led him to really hit out at those around him in order to make himself feel better. Yet those that tried to help were swatted away in favour of profits and keeping McQueen working as much as he possibly could. However all of the memory of McQueen as a person not just a work horse has been largely forgotten or overlooked by the public in lieu of him being seen as a creative" [YouTube Link](https://youtube.com/watch?v=5CY1fkAWprE) 2024-03-02T13:00Z 140K followers, 143.5K engagements "The Rise and Rise of Casablanca Casablanca is one of the hottest mens brands at the moment championing a new old money aesthetic with their Morroccan-French inspiration coming from the heritage of the heavily respected Charaf Tajer who had an enormous CV of brands from Off-White Le Pompon Supreme and Pigalle. Tajer clearly began Casablanca with his long practice at fashion retailing including a blend of hype and decent enough quality to entice customers to come and then keep them returning year on year for the new prints and styles. Plus after this AW24 collection was such a hit with" [YouTube Link](https://youtube.com/watch?v=hZfVO96AG3M) 2024-02-28T18:13Z 140K followers, 28.1K engagements "The Rise and Fall of J.Lo by Jennifer Lopez (and JustSweet) J.Lo by Jennifer Lopez was Jennifer Lopez's first foray into fashion. It largely was begun off of the back of licensing but soon grew to produce its own fashion line briefly before it was partially rebranded by a new owner to JustSweet. JustSweet however went particularly and ended up causing the end to this and another of Jennifer Lopez's brands SweetFace. In the end the brand became a cautionary tale of competing with oneself in business and ended up existing today only in licensing deals. A true fall from once having hundreds of" [YouTube Link](https://youtube.com/watch?v=vXefhAfiRHE) 2024-02-16T13:00Z 140K followers, 40.7K engagements "The Rise and Fall of TopShop TopShop was once the golden pig of the Arcadia Group. Almost single-handedly propping up the British High-Street in it's most dire years. However through a string of only slightly misguided choices they lost their relevancy and slowly fell from their once heralded spot bringing the whole group with them. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books Used: Alexander McQueen Blood Beneath The Skin - Andrew" [YouTube Link](https://youtube.com/watch?v=TbO3VzSKB8I) 2024-02-03T13:00Z 140K followers, 122.7K engagements "The Fall and Rise of Viktor&Rolf It took Viktor Horsting and Rolf Snoeren thirty years to grow their brand to the beloved label we see at couture today. Wading through decades of unprofitable clothing before finding their feet with licenses. However with that said they tried repeatedly to find innovative ways to break even conquering the art world in the process and discovering their consumer desire for merch along the way. Yes it took decades for them to reach their pinnacle but through unwavering perseverance they finally seem to be near to the profits they have long deserved Beauty" [YouTube Link](https://youtube.com/watch?v=MreveJxTVtI) 2024-01-24T19:34Z 140K followers, 27.1K engagements "The Fall and Rise of The Row The Row has made huge waves in the industry in recent years slowly but surely rising in respect from industry professionals before having an explosion of exposure in [----]. But it hasn't always been smooth sailing and it seems that despite Mary Kate and Ashley Olsen using their celebrity in novel ways the company has been rocky for longer than one might expect Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books" [YouTube Link](https://youtube.com/watch?v=VeOzDX0Gz8w) 2024-01-06T13:00Z 140K followers, 161.4K engagements "The Rise and Fall of Gosha Rubchinskiy Gosha Rubchinskiy ( ) has become one of the most controversial names in fashion after accusations of soliciting lewd photographs of minors saw him vanishing from the industry at the absolute pinnacle of his career. Or at least that has been the prevailing narrative over what happened to Gosha's career in the five years since the allegations surfaced. But it seems that actually that may not have been the truth whatsoever with no incriminating evidence ever surfacing and most of Gosha's industry connections including Dover Street Market coming to his" [YouTube Link](https://youtube.com/watch?v=tqz8W5xhSkk) 2023-12-23T13:00Z 140K followers, 50.1K engagements "The Fall and Rise of Victoria Beckham Fifteen years Victoria Beckham haemorrhaged money. [--] million ($101 million+) was lost over the years but they finally turned a profit in [----]. The journey was clearly ridiculously difficult and expensive but theres certainly something to be said to their resilience and dedication. Would all of this have been possible without the incredible industry connections Victoria Beckham personally had 100% no. There were times were she could and did hire the best in the marketing and fashion world to try to make the company run. From Simon Fuller to Ralph Toledano" [YouTube Link](https://youtube.com/watch?v=zg5PVrEoX4o) 2023-12-09T13:00Z 140K followers, 92.9K engagements Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing
@understitch, understitch,
understitch, posts on YouTube about history, rise, in the, youtube the most. They currently have [-------] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.
Engagements: [-----] #
- [--] Week [-----] -56%
- [--] Month [-------] -99%
- [--] Months [----------] +2,015%
- [--] Year [----------] +608%
Mentions: [--] #
- [--] Week [--] -6.50%
- [--] Month [--] -9.40%
- [--] Months [--] +97%
- [--] Year [--] +37%
Followers: [-------] #
- [--] Week [-------] no change
- [--] Month [-------] +1.50%
- [--] Months [-------] +6.10%
- [--] Year [-------] +20%
CreatorRank: [---------] #
Social Influence
Social category influence luxury brands fashion brands travel destinations social networks technology brands celebrities musicians finance stocks countries
Social topic influence history, rise, in the, youtube, paris, business, luxury, chanel #1499, the most, london
Top accounts mentioned or mentioned by @underskinyt @barbarahulanicki @vionnetparis @pamelagolbin @understitchcouk @n07 @coperni @disneylandparis @instamyodell @williamlasry @wlasry @ideservecouture6883 @ideservecouture @sous @yt
Top Social Posts
Top posts by engagements in the last [--] hours
"The Fall of Ivy Park Beyonc's Ivy Park never was successful. From it's early days as a co-enterprise with TopShop it was never profitable and was doomed to failure for its dated marketing peculiar place of sale and off-brand product. They finally decided to part ways with Adidas but this doesn't mean it is the end for the brand. They've lived through failure before so they could come back. It's just with such a public downfall its unlikely they will. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2023-10-28T09:44Z 69.6K followers, 193.5K engagements
"The Rise and Rise of Y Project Y/Project under Glenn Martens has evolved into a brand unrecognisable from the initial diffusion line it began as yet one that has seen far more commercial success than Yohan Serfaty was able to bring to the brand himself. Now Y/Project has developed many of it's own signifiers like the belts pattern play and trompe l'oeil that bring a unique perspective to fashion unlike anythign else on the market. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2023-10-11T22:49Z 68.9K followers, 14.5K engagements
"The SSENSE Controversy SSENSE has changed the online fashion industry with their one-stop-shop approach combined with a hyper-focus on selling designer items for the lowest possible price. It's a retailing strategy as old as time but this is really the first time that we are seeing this for the luxury fashion sector who traditionally sold with an inflated high price based on exclusivity. It has over time left a few disgruntled small brands who feel like SSENSE undercut their price point at other retailers reducing their stockists while then having no trouble in stopping stocking the brand if"
YouTube Link 2025-04-05T13:00Z 140K followers, 121.8K engagements
"Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-10-13T13:00Z 109K followers, [---] engagements
"The Crash and Burn of Victoria's Secret Victoria Secret has gone from a small family run business to the biggest lingerie brand in the world dominating the entire industry all before losing everything in disgrace in a turn around of only [--] years. Today they've attempted to make a comeback with a more inclusive perspective but it failed to make a mark with consumers causing the entire rebrand to be scrapped entirely. Victoria's Secret has therefore found itself in damage control once again but where do they go from here Beauty Channel: https://www.youtube.com/@underskinYT Patreon:"
YouTube Link 2023-11-11T13:00Z 76K followers, 32.6K engagements
"The Rise and Fall of Djerf Avenue by Matilda Djerf Djerf Avenue for a couple of years was on a very strong upwards trajectory thanks to its great customer retention plan and solid ethical marketing plan. However while the brand has seen success mostly in Matilda Djerf's personal fan base it actually does have a differentiator in the larger fashion scene; it's the antithesis of fast fashion. Of course this is mostly a differentiator solely based on stock replenishment turning a shortcoming into a positive but much like The Body Shop or Lush before it Djerf Avenue well congealed this into a"
YouTube Link 2025-01-11T13:00Z 140K followers, 158.4K engagements
"The First Sample Sale Pt [--] What I wouldnt give to have been at @barbarahulanicki s first sample sale. I mean can you imagine that vibe Just amazing. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-25T01:00Z 135K followers, [---] engagements
"Rose Bertin & The French Revolution #fashion #parisfashion #style The French government for an incredibly long time has used fashion in order to gain sympathy and money during times of need. Its one of the main reasons that fashion is so important to the French economy. However it seems that this actually began all the way back during the French revolution when Rose Bertin (Marie Antionettes private seamstress) was asked to travel back-and-forth to Germany to draw up finances for Marie Antoinette Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-09-12T13:00Z 109K followers, [----] engagements
"Craig Green's Godfather (interesting I promise) Craig Greens godfather must have some great furniture at his home these pieces are so beautiful 🙌 Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-27T13:00Z 135K followers, [---] engagements
"The Origin of KidSuper The very first KidSuper branded T-shirts came from a blend between his BOTS t-shirts and tops his mum (mom) sent him from her time in India. Both of Colms parents are massively supportive of the brand today Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-24T13:00Z 135K followers, [---] engagements
"The First Biba Dress Pt [--] It wasnt the first Biba garment but it was the one that proved @barbarahulanicki s theory that fashion sold at a cheaper price was viable. The volume of sales that came from this far made up for the small margin they had on the dress Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-29T13:00Z 135K followers, [---] engagements
"The First Biba Dress Pt [--] It wasnt the first Biba garment but it was the one that proved @barbarahulanicki s theory that fashion sold at a cheaper price was viable. The volume of sales that came from this far made up for the small margin they had on the dress Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-29T01:00Z 135K followers, [---] engagements
"Jean Cocteau Yves Saint Laurent and Pierre Berg #schiaparelli #jeancocteau #yvessaintlaurent "And Yves Saint Laurent" was the end of that sentence. Also Berg saved Cocteaus house after he died and was famous for keeping only two books by the end of his life one of which Cocteaus Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-09-16T13:00Z 109K followers, [---] engagements
"Why Vionnet Closed Her Iconic Brand Pt [--] My little personal @vionnet_paris mystery seems solved for now. Now if only anyone has the @pamelagolbin book youd be my hero 🤞 Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-23T01:00Z 135K followers, [---] engagements
"The Rise and Rise of Dior Dior has been on the brink of collapse so many times. From Yves to Galliano to not one but two failing investors the brands history is fraught with difficulties.Today this seems impossible as one of the biggest brands on the market today and a very loyal following Dior seems untouchable. Especially with Maria Grazia Chiuri and Kim Jones together as major names in themselves it seems Dior is once again at the top of the pyramid (of Giza) #dior #kimjones #christiandior Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2022-12-04T13:00Z 131K followers, 97.6K engagements
"The Rise and Rise of Gentle Monster Gentle Monster is arguably the biggest brand to come out of Korea in recent years. Having a turnover of hundreds of millions of dollars and successfully competing with monopolist Luxottica to redefine the sunglass industry in a way to turn it on it's head. NowGentle Monster boasts some of the most interesting retail spaces in the word and a tonne of designer collabs to back it up; brands like Hood by Air Marine Serre and Fendi amongst so so many others. I hope their potential failure to meet their sales goals in the next 1-3 years doesn't impact this"
YouTube Link 2022-12-27T13:00Z 135K followers, 140.5K engagements
"Vionnet Ended Her Iconic Brand Pt [--] My little personal @vionnet_paris mystery seems solved for now. Now if only anyone has the @pamelagolbin book youd be my hero 🤞 Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-23T13:00Z 135K followers, [---] engagements
"This Fashion Content Was Lost for Years When I embarked on this journey I didn't expect it to be so interesting but I hope you also enjoyed the journey with me. Im so excited to have it available now for all of you for free and public on my patreon ( patreon.com/understitch ). If anyone has any information about the SS73 Loewe x Chloe collection designed by Karl Lagerfeld please do contact me ( contact@understitch.co.uk ) so we can uncover more of their illustrious history Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:"
YouTube Link 2025-06-07T13:01Z 140K followers, 14.6K engagements
"The First Sample Sale Pt [--] What I wouldnt give to have been at @barbarahulanicki s first sample sale. I mean can you imagine that vibe Just amazing. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used:"
YouTube Link 2024-10-25T13:00Z 135K followers, [---] engagements
"Karl Lagerfeld Was Hot Guy Marineau was a backstage fashion photographer for years really I recommend his website so highly it doesnt have his entire archive but he really deserves to be better known for the incredible work he has done (and is very kind in sharing). The other person is Antonio Lopez who unfortunately passed away of cancer in the 1980s Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-09-20T13:00Z 109K followers, [----] engagements
"Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-10-13T01:00Z 109K followers, [----] engagements
"The Rise and Fall of Tom Ford Tom Ford is one of modern fashions most famous designers transforming Gucci into the Gucci Group that we know today. But for his namesake turning that success into a fashion offering wasn't so easy and instead became quite boring and staid relying more on perfumes and sunglasses than anything else. Now with the recent Este Lauder sale we are potentially looking at a Tom Ford revival with new CD Peter Hawkings Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2023-05-28T13:00Z 125K followers, 397.8K engagements
"Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-10-15T01:00Z 109K followers, [---] engagements
"Yves Saint Laurent vs Tom Ford Tom Ford vs Pierre Berge and Yves Saint Laurent. Im not really sure why those two tried to cause so much beef lots of theories have been guessed but as far as J know nothing concrete has been said Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-10-04T13:00Z 109K followers, [---] engagements
"Coperni x Disneyland Paris @coperni s @disneylandparis show is going to be the best show of the season Im calling it now. My question though which IPs will they use Nikki used Donald Duck a lot of collabs use DD actually or will they go with a classic Mickey or random [--] Little Pigs like Gucci did for the year of the pig Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media posts illustrating matters of"
YouTube Link 2024-10-22T13:01Z 135K followers, [---] engagements
"The Rise of Peter Do Peter Do is an interesting brand because it's been able to rely on provenance and good marketing more than most young brands. I have a lot of questions still about their rise to relevance but I can't deny that their clothes are genuinely beautiful to see and their image making is really eye catching also. I hope to see them continue in the next few years and ride that minimalism trend right to the top because they've built a fantastically engaging company thus far. It's still fresh and it isn't perfect but it's still one of the best and brightest new brands to come out of"
YouTube Link 2023-10-10T13:07Z 68.8K followers, [----] engagements
"The First Fashion T-Shirt Biba made such a long list of innovations in fashion and one that really caught my eye from @barbarahulanicki s biography was the claim of making the first fashion t-shirt. She is clear to say she didnt invent the t-shirt but divides what Biba sold by its place in fashion and desirability which tbf is well established now Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites blogs and social media"
YouTube Link 2024-10-28T13:00Z 135K followers, [---] engagements
"The Rise and Fall of Yeezy Yeezy and Kanye West have just been dropped by Adidas. I like many of you saw this coming obviously. But I didn't expect it to happen so soon. Its said to cut a quarter of a billion off their profits for the the last quarter being that they basically run Yeezy while West and his friends design it. I'm not sure I believe that this is the end of the brand though the name Yeezy is almost too famous to be gone forever and I just wonder what it is that will allow the brand (if not Kanye West) to come back #kanyewest #yeezy #adidas Beauty Channel:"
YouTube Link 2022-10-25T14:00Z 120K followers, 154.6K engagements
"Cutting Costs To Make Profits: Biba's Early Secret Fashion for fashions sake is all well and good but many small brands cant make a profit. Fortunately their low price point allowed Fitz to cut otherwise expected corners in the pursuance of a slightly wider margin. This of course was before fast fashion existed everything was made locally and ethically and the costs cut were really at the expense of the business not of the people making their stock. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch Unless otherwise obvious photos in this video are from"
YouTube Link 2024-10-30T13:00Z 135K followers, [---] engagements
"The Rise and Rise of Vivienne Westwood Vivienne Westwood started as a designer after meeting Malcolm McClaren in [----] but it really wasn't until the 2000's that she really started to find financial success with her business after iconic catwalk moments like the Naomi Campbell fall of Autumn Winter [----] finally propelled her into a household name. Vivienne has been well established in the fashion world significantly before this before even the British Fashion Council was forced to recognise her in [----]. So why did it take so long for Vivienne Westwood take so long to be taken seriously by the"
YouTube Link 2022-08-21T22:00Z 110K followers, 131.1K engagements
"The Rise and Rise of Balenciaga Demna Gvasalia has yet again trivialised the concept of fashion with the Balenciaga Spring [----] show that was opened by Kanye West. Under Demna Balenciaga has evolved from this truly historical couture maison that once dressed the Spanish royalty to a brand that brings questions to the fashion world that noone else would dare to ask. His work is uniquely timeless in a way and redefines fashion as an artform and as a business. #balenciaga #demnagvasalia #kanyewest Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2022-10-02T14:25Z 123K followers, 149.7K engagements
"Anna Wintour's Glasses Honestly @instamyodell book was incredible I would love to know Annas opinion on it. I know she had a great reaction to The Devil Wears Prada so I hope she liked it Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-09-25T13:01Z 109K followers, [----] engagements
"The Rise and Fall of J.Lo by Jennifer Lopez (and JustSweet) J.Lo by Jennifer Lopez was Jennifer Lopez's first foray into fashion. It largely was begun off of the back of licensing but soon grew to produce its own fashion line briefly before it was partially rebranded by a new owner to JustSweet. JustSweet however went particularly and ended up causing the end to this and another of Jennifer Lopez's brands SweetFace. In the end the brand became a cautionary tale of competing with oneself in business and ended up existing today only in licensing deals. A true fall from once having hundreds of"
YouTube Link 2024-02-16T13:00Z 140K followers, 40.7K engagements
"The Rise and Rise of [----] Alyx 9SM Alyx has over the years created a position and a vision that is unlike anything else on the market. Their focus on construction lends them long lasting quality garments that surpass their direct competitors with ease. But in their recent Fall [----] show they veered away from this to create a more sporty casual collection in collaboration with Mark Flood that calls back to his days at Been Trill and has me so excited to see where the brand will head next Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch #alyx #fashionweek"
YouTube Link 2023-01-13T20:28Z 136K followers, 23.8K engagements
"Burberry vs MacIntosh Pt [--] Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2024-10-15T13:01Z 109K followers, [---] engagements
"The Rise and Rise of Raf Simons Raf Simons just showed his Spring [----] collection as his first collection in London. The collection was certainly divisive but of course came with massive press that brought more eyes to the Raf Simons brand. Raf Simons as a company has been incredibly influential to the industry in this same was since its inception in Autumn Winter [----] and hopefully will continue to influence fashion for many years to come #rafsimons #prada #fashiondesigner Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch"
YouTube Link 2022-10-16T13:00Z 128K followers, 59K engagements
"His mother has been in this position for a long time . #baby #funny"
YouTube Link 2025-10-08T14:57Z 3.5M followers, 13M engagements
"The Launch of KHY by Kylie Jenner Kylie Jenner has announced yet another Kardashian brand in the new fashion company KHY. It's planned to be a mid priced label everything under $200 and based on items in Kylie Jenner's personal wardrobe. However there are a few question marks; did she copy the design from Betsy Johnson Is this ethically not okay because of the heavy use of plastic and simply do we really need another celebrity line Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:"
YouTube Link 2023-10-28T13:00Z 138K followers, 133K engagements
"The Rise and Rise of Diesel Glenn Marten's Diesel is one of the (most unexpectedly) hottest brands at the moment especially for Gen Z. Having started around [----] by Adriano Goldschmied at Moltex Diesel has had quite a tumultuous life up until very very recently when due to Goldschmied's business intelect and Glenn Marten's creative genius combied to recreate Diesel into the most interesting to watch (and the only interesting to watch) accessible brand in the entire of the fashion industry. I have so much respect for them both and I cannot wait to see where Diesel goes from here #diesel"
YouTube Link 2022-09-25T22:00Z 138K followers, 65.2K engagements
"The Rise and Fall of Sean John by Puff Daddy (aka P. Diddy) Sean Combs (aka Puff Daddy Puffy P. Diddy and Diddy) grew Sean John to massive success in the late 1990s and early 2000s however due to some overly ambitious expansion plans they just never were able to recuperate the money spent. They seemed to believe that the hype train around the brand would never die and the sales would continue on as they did in the height however as interest began to wane the brand failed to get consumers back causing the brand with its flanderised design to become less and less interesting. They were"
YouTube Link 2024-10-19T13:00Z 140K followers, 28.7K engagements
"Chanel Has Fallen Chanel has the most difficult history of any fashion company. The company almost closed several times in it's history and if it wasn't for the extreme profits of Chanel No. [--] that was only 10% owned by Coco herself it absolutely wouldn't exist today. Karl Lagerfeld too is to thank for the re-rise of Chanel singlehandedly marketing Chanel as a likeable person once again following her death and his work at the house was incredible. But because it was so groundbreaking it seems now that they are too scared to evolve the company to something with more of a future. Chanel Beauty"
YouTube Link 2023-01-24T13:22Z 137K followers, 408.6K engagements
"The Rise and Fall of Kanye West Ye is an incredibly divisive person in the world of popular culture however in fashion it's hard to deny his influence over the last ten years thanks to his Yeezy brand. Only in order for that to happen Kanye West his namesake brand would have to be sacrificed in order to make all of that possible. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy under"
YouTube Link 2025-02-01T13:00Z 140K followers, 25.5K engagements
"The Rise and Overnight Fall of Von Dutch Von Dutch should probably never have been a brand. Glorifying a neo-Nazi after his death just because he hade cool art is not something we should be applauding. Fortunately Kenny "Von Dutch" Howard probably would've hated what the brand became so there is some solace in that. But despite the fact Von Dutch became the poster brand for empty meaningless clothes sold to a group of people he actively disliked it doesn't stop the fact that his work is memorialised in the zeitgeist. Neither does it stop their new owner to continue to attempt to profit from"
YouTube Link 2025-12-27T13:00Z 140K followers, 17.1K engagements
"The Rise Reign and Ruin of Coco Chanel Chanel was an awful person. It's taken a long time with countless journalists exploring her history but we finally are relearning this fact about the designer. She was routinely vitriolic cruel and unyielding even to her closest friends not just the Jewish people she hated so much. Chanel is one of few people that have almost nothing positive said about their character. Her friends didn't like her her business partners didn't like her even the Nazis didn't like her. It says something about her character that there are next to no redeeming qualities found"
YouTube Link 2025-12-06T13:00Z 140K followers, 20.9K engagements
"The Rise and Rise of Kiko Kostadinov Kiko Kostadinov is one of the greatest designers of our generation. His ability to reinvent pattern cutting is revolutionary which is only then enhanced by the intellectuality he brings clothing and the interesting risky business strategy he has pulled off. As a company Kiko Kostadinov has in recent years grown exponentially exposing more people to this almost forgotten true talent of garment construction that often is foregone in lieu of flashy clothes. Kiko is rightfully well respected for his talent in the industry and with design like this it's can't"
YouTube Link 2022-11-13T13:00Z 140K followers, 40.3K engagements
"The Rise and Rise of Fendi Fendi has boosted the career of some of the worlds most reputable designers Karl Lagerfeld Silvia Fendi Kim Jones even Maria Grazia once worked at Fendi. fendi has had a business growth that is so respected in the industry for going from strength to strength throughout the years with only very major blips in their brand perception to become one of ther largest luxury fashion companies in the world #karllagerfeld #fendi #fashion Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:"
YouTube Link 2022-11-20T13:00Z 140K followers, 76.4K engagements
"The Secret Behind Zaras Success Zara has consistently maintained a top place in the high street from its founding in [----] until today. From their incredible logistics to their focus on online retailing they consistantly maintained a high level of desirability in their consumers a high level of buzz and interest that keeps people coming back time and time again. It may not be the same business that got them the respect of the academics once upon a time but it has successfully adapted into a business that is special in a whole new way Beauty Channel: https://www.youtube.com/@underskinYT"
YouTube Link 2024-08-24T13:00Z 140K followers, 104.4K engagements
"How Louis Vuitton Built a $500 Billion Luxury Empire My goodness the LVMH history is complicated. Dating back to [----] it took an incredible amount of time to get the conglomerate to a point where Arnault would even want to steal it from Alain Chevalier (Moet-Hennessy) and Henri Racamier (great-grandson-in-law of Louis Vuitton). However when the time came he was underestimated and together with Guinness they stole the company from the founding families to protect their own interests (steal here used as in took surreptitiously not anything illegal) - and you can't really blame them. Beauty"
YouTube Link 2025-10-25T13:01Z 140K followers, 23.5K engagements
"The Rise and Fall of Sister's Apparel by James Charles Go to https://surfshark.com/understitchyt or use code UNDERSTITCHYT at checkout to get [--] extra months of Surfshark VPN James Charles' brand is an interesting case of an influencer brand that despite trying repeatedly could not buck the trend of the fast rise and fast fall of celebrity brands. Certainly it was elongated due to the implementation of collection based drops however as time went on interest naturally dwindled and the brand was shuttered in [----] fully closing in [----]. Today the brand doesn't exist but remains an interesting"
YouTube Link 2025-06-21T13:00Z 140K followers, 59.6K engagements
"The Rise and Fall of Vetements Vetements for two years was all anyone in fashion could talk about. With each collection we waited with baited breath. However almost as soon as Demna left for Balenciaga that came to a halt and almost immediately people stopped caring. This potentially affected sales thats actually unclear but its true creatively it was second hash to Balenciaga especially after Demna vacated. Even today as I was prepared to see a new upwards trajectory with an evolution into continued themes and a push in promotion suggesting a new take on the brands ethos they proved none of"
YouTube Link 2024-11-02T13:00Z 140K followers, 62.1K engagements
"The Inevitable Fall of Savage X Fenty Savage X Fenty cannot be a brand that expects to retain large marketshare for much longer. The parent company TechStyle have a history of questionable business practices dating over a decade that though are tweaked and improved still see consistent negative critique from customers. If this path continues then the fall of the company is certainly inevitable especially now with so many inclusive alternatives that don't have their long list of complaints. JustFab legal document:"
YouTube Link 2023-07-16T13:00Z 140K followers, 140.4K engagements
"The Rise and Fall of L.A.M.B. by Gwen Stefani L.A.M.B. by Gwen Stefani started off on a rocky foot but within a few years it found its footing in promotion becoming much more respected in the fashionable world. However following the fading star of Gwen Stefani as a celebrity in general the brand could not succeed in continuing without her. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy"
YouTube Link 2024-09-07T13:00Z 140K followers, 104.6K engagements
"The Rise and Rise of Casablanca Casablanca is one of the hottest mens brands at the moment championing a new old money aesthetic with their Morroccan-French inspiration coming from the heritage of the heavily respected Charaf Tajer who had an enormous CV of brands from Off-White Le Pompon Supreme and Pigalle. Tajer clearly began Casablanca with his long practice at fashion retailing including a blend of hype and decent enough quality to entice customers to come and then keep them returning year on year for the new prints and styles. Plus after this AW24 collection was such a hit with"
YouTube Link 2024-02-28T18:13Z 140K followers, 28.1K engagements
"The Crash and Burn of Phat Farm Phat Farm was a MESS. Right from foundation its positioning was all over the place the creative direction was not well communicated they were plagued with production issues; there was just very little that went right for the brand. Sure it was famous but celebrity endorsement not from merit. Truly if it wasn't for the exponentially fast rise of Baby Phat after its SS99 (in 1998) relaunch the parent company surely would have shut down well before. 0:00 Introduction 0:23 A Different Rule Book 9:25 Repositioning 15:32 Restructuring 20:53 The "Rise" 24:18 The Fall"
YouTube Link 2026-01-31T13:01Z 140K followers, [----] engagements
"The Rise and Fall of Biba The original Biba store lasted only [--] years but made an incredible impact on the fashion and the retailing worlds. The first store to utilise low lighting and loud music the first the have communal changing rooms the first to sell seemingly unrelated ancillary products like diaries the list of innovations made by this team of two (Barbara Hulanicki and her husband Stephen Fitz-Simon) is as long as your arm. So why then did it fall Well they never moved the business over from its original sole trader status which it's always advised to do when a business starts"
YouTube Link 2024-07-27T13:00Z 140K followers, 131.4K engagements
"The Rise and Rise of Marni Marni with Francesco Risso has come into a new era for the brand and the company one that keeps brand consistency while adding in a new element of expressive creativity. This brings in an inclusive feeling that's quite unlike any other big name luxury brand which is so exciting to see. Cannot wait to see how Marni evolves under Risso. #marni #fashiondesigner #fashion Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 marni francesco risso"
YouTube Link 2022-11-27T13:00Z 140K followers, 30.2K engagements
"The Entire History of The Met Gala The Met Gala now held in the Anna Wintour Costume Institute has a long and storied history truly beginning as a fund raising event conceived by Eleanor Lambert it changed the way that the two Lewisohn sisters' collection would be perceived forever. After many many years many exhibitions and many galas we saw it grow from simple an in-crowd party to a celebrity filled costume party but all with the same goal of raising money for the Costume Institute to continue. At this point the gala is an international phenomenon and loved by many but for very good reason."
YouTube Link 2024-04-27T13:00Z 140K followers, 258.6K engagements
"The Mysterious Origin of Loewe Loewe is one of the hottest brands in the world but don't you find it weird that there one of very few brands who actually dont have a named founder Its weird. But what's weirder is that the brand is named after someone else who only came to the brand twenty years after it began Its a huge mystery and just this one part alone has taken weeks of research thus far so while I work on the longer video I hope you find my thought process as interesting as I have Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:"
YouTube Link 2024-11-23T13:00Z 140K followers, 43.7K engagements
"The Rise and Rise of Chopard Chopard is one of the oldest luxury brands still on the market having started in [----]. Though the brand has gone through hard times mostly because of the war their ability to find innovation and marketable products in their times of need has served the family run business through over [---] years of business. This tuesday Chopard will launch Chopard Couture aka Caroline's couture so I wanted to take a look back at the brand and how they came to be such a luxury staple. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY"
YouTube Link 2023-05-21T13:00Z 140K followers, 30K engagements
"The Rise and Fall of J.Crew J.Crew from it's beginnings as a mail-order catalogue through to it's brick and mortar expansion had always been a pillar of the American retail system. However after a long series of failed revamp attempts after their preppy style fell out of style J.Crew has simply struggled to keep up. Their logistics was too clunky to be sufficiently nimble and eventually they lost their audience. Today though still trying to compete the market is truly flooded with other similar and often more desirable brands that effectively deliver a similar product thats more desirable."
YouTube Link 2024-06-08T14:33Z 140K followers, 155.1K engagements
"The Life and Death of Karl Lagerfeld Karl Lagerfeld is arguably the worlds most influential modern designer reviving not one but four fashion houses to relevance even when it seemed to most that that was impossible (especially for Fendi and Chanel). This video that looks through the life of Karl Lagerfeld is meant to be a reminder of everything he did throughout his glittering career. Especially with the recent negative press his name is getting coming into the met gala I think its at least important to understand his influence in the fashion world Beauty Channel:"
YouTube Link 2024-05-18T13:00Z 140K followers, 63.9K engagements
"The Rise and Rise of Thom Browne Thom Browne now having shown their first couture show has really dominated the creative menswear space every season for the last twenty years. But did you know that he on more than one occasion was only days away from bankruptcy In fact it really was Kpop specifically G-Dragon featuring Jennie from BlackPink that saved the company from going under growing the company across Asia into a financially secure business. Now they boast millions in sales and fifty stores worldwide and are considered one of the strongest brands in the industry. Beauty Channel:"
YouTube Link 2023-07-03T16:50Z 140K followers, 56.8K engagements
"The Life and Death of Elsa Schiaparelli Elsa was the genius of her generation. Out selling any other designer by far and inventing countless designs over her years. Newspaper print decorative zippers the women's suit the backwards suit the wrap dress and culottes are just some of the many inventions made first by Schiaparelli. But what of the woman behind the genius 00:00 Intro 01:03 Chapter 1: CHILDHOOD 24:05 Chapter 2: LONDON PARIS & AMERICA. LOVE MARRIAGE & DIVORCE 48:28 Chapter 3: A RETURN TO PARIS 59:50 Chapter 4: THE BEGINNINGS OF SCHIAPARELLI 1:18:29 Chapter 5: SUCCESS UPON SUCCESS"
YouTube Link 2024-06-22T13:00Z 140K followers, 139.3K engagements
"Craig Green and the System That Held Him Back Craig Green is one of the biggest stars in menswear today that's undeniable. But he has somewhat been let down by the system that is supposed to uplift him. It wasn't inherently London Fashion Week's fault initially they also were caught between a rock and a hard place. But their decision not to revert back to a Mens and Women's individualised fashion weeks perhaps with a Non-Binary Day limits the events quite significantly. Of course I always want the best for London Fashion Week and for Craig Green but given the history of London designers"
YouTube Link 2024-07-13T13:00Z 140K followers, 24.1K engagements
"The Rise and Rise of Miu Miu Miuccia Prada is one of the most respected women in all of fashion for a reason. Her incredible intellect business acumen and design philosophy stands head and shoulders above the rest in both Prada and Miu Miu. However since its inception in [----] Miu Miu has stood firmly in the shadow of Prada even being priced 40-50% less like a diffusion line might be. But recently Miu Miu has turned a corner speaking to young people in a way Prada has never directly done thereby carving a new market for itself in Gen Z fashion meaning its the most relevant pseudo heritage"
YouTube Link 2022-10-09T13:00Z 140K followers, 237.4K engagements
"The Rise and Rise of Marine Serre Marine Serre has achieved so much in such a short amount of time from winning the LVMH prize for her MA graduate collection to being championed by Beyonce Dua Lipa and ASAP Rocky to her colossal Spring Summer [----] show that was held in a sports stadium she has forged a stellar career and respectable business in the face of so many hurdles. Her business skills and true talent at design makes her one of the most interesting designers in the world today and I cannot wait to see more from her design house #marineserre #fashion #parisfashion Beauty Channel:"
YouTube Link 2022-11-06T13:00Z 140K followers, 30.1K engagements
"The Rise and Fall of FENTY Rihanna's fashion house FETY lasted only a few years before it really crashed and burned but why In my opinion its down to LVMH's poor planning lack of consistent vision and lack of consistency with the other Fenty lines that were already successful at the time; Fenty Beauty and Savage x Fenty. FETY as a fashion house really is a great study in lack of authenticity in a brand becuase unlike the beauty line of the same name it just couldn't give an authentic vision of itself which led to honestly a very confused and disappointing fashion label that was a waste of 60"
YouTube Link 2023-02-05T13:00Z 140K followers, 676.5K engagements
"The Rise and Rise of Wales Bonner Wales Bonner is one of the most successful fashion brands in the market at the moment. Starting as Grace Wales Bonner the company has only gone from strength to strength since she graduated in [----]. Now highly rumoured for the creative head of menswear at Louis Vuitton succeeding Virgil Abloh I think she will be an interesting shake up for the luxury fashion market (in a good way of course) #walesbonner #louisvuitton #fashion Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:"
YouTube Link 2022-09-09T13:00Z 140K followers, 37K engagements
"The Rise and Rise of Telfar Telfar is one of the most successful modern luxury fashion companies in recent years made even more impressive that its still owned by Telfar Clemens the original business owner and creative director. Telfar is famously a favourite of celebrities like Oprah Winfrey and Beyonce for its everyone is welcome mindset that brings true accessibility to the luxury market. I very much look forward to a store opening for Telfar in the near future as I respect and admire his work so much #telfar #telfarbag #beyonce Beauty Channel: https://www.youtube.com/@underskinYT Patreon:"
YouTube Link 2022-10-30T13:00Z 140K followers, 31.4K engagements
"The Rise and Rise of Simone Rocha Simone Rocha is a legend in London fashion. But she hasn't always had the easiest journey considering for many years she designed under harsh comparisons with her father John Rocha. These days she is well respected and lauded by both the fashion industry and by consumers for her unique perspective on subversive femininity that now following her Spring Summer [--] collection is available for menswear as well. I cannot wait to see where Simone Rocha goes from here I respect her so much. #londonfashionweek #simonerocha #doverstreetmarket Beauty Channel:"
YouTube Link 2022-09-18T22:00Z 140K followers, 27.9K engagements
"The Fall and Fall of Daya by Zendaya (& Law Roach) Zendaya is one of the biggest celebrities in the world today so why did her fashion line Daya by Zendaya (previously called Sole of Daya) fail right from the get go It had good celebrity endorsement good production good margins from said production. But really honestly I think the failure of this brand was set from the beginning due to timing. Frankly because her celebrity status was in a state of transition it was just unfortunately timed to capitalise on how she was perceived by fans. If the brand was launched today especially if it was"
YouTube Link 2024-04-20T13:00Z 140K followers, 56.6K engagements
"The Fall and Rise of Viktor&Rolf It took Viktor Horsting and Rolf Snoeren thirty years to grow their brand to the beloved label we see at couture today. Wading through decades of unprofitable clothing before finding their feet with licenses. However with that said they tried repeatedly to find innovative ways to break even conquering the art world in the process and discovering their consumer desire for merch along the way. Yes it took decades for them to reach their pinnacle but through unwavering perseverance they finally seem to be near to the profits they have long deserved Beauty"
YouTube Link 2024-01-24T19:34Z 140K followers, 27.1K engagements
"The Rise and Rise of Jacquemus Jacquemus having started a decade and a half ago has grown into one of the biggest brands in the luxury sphere especially popular amongst a wide range of age groups thereby securing great sales. This is bolstered by their incredible use of PR diversification and the time spent understanding their consumer. Proving undoubtedly that Jacquemus is a label here to stay. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 fashion marketing"
YouTube Link 2023-06-26T14:33Z 140K followers, 78.6K engagements
"The Bag That Saved Stella McCartney Stella McCartney was on the brink of closure in [----]. They desperately needed something anything that would hit the public consciousness and turn them into a desirable brand able to compete with the other brands under the Gucci Group umbrella. It had taken them five years but they finally had it; the Falabella Bag. What started as a celebrity it bag today it's an icon of timeless sustainable style for both its sleek and chic look and animal cruelty free perspective. It saved the company. But more than that it became an important monument of human growth and"
YouTube Link 2025-05-17T13:00Z 140K followers, 22.1K engagements
"The Suspiciously Fast Rise of Blue Elephant Blue Elephant became famous for being the cheap Gentle Monster. A Korean sunglasses brand that with phenomenal marketing has made themselves the 'it' brand for anyone interested in Korean culture though predominantly K-pop whose stars have routinely endorsed the brand. Though easily the biggest rumour following the brand today is wether they are made in the same factory as Gentle Monster. A question I am pretty sure I have solved the mystery to Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:"
YouTube Link 2025-03-08T13:00Z 140K followers, 93.6K engagements
"The Fall and Rise of The Row The Row has made huge waves in the industry in recent years slowly but surely rising in respect from industry professionals before having an explosion of exposure in [----]. But it hasn't always been smooth sailing and it seems that despite Mary Kate and Ashley Olsen using their celebrity in novel ways the company has been rocky for longer than one might expect Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books"
YouTube Link 2024-01-06T13:00Z 140K followers, 161.4K engagements
"The Korean Fashion Powerhouse that BRUTALLY Failed in Paris Matin Kim is the brand dominating Korean streetwear at the moment. You literally can't go outside without seeing at least one of their bags. However it wasn't always a climb to the top. They've had major set backs in Paris including a whole secondary line that brutally failed after only one season and only one stockist. Today however this is practically unknown within their home country where despite this and despite several other major scandals they come out on top season after season. Beauty Channel:"
YouTube Link 2025-09-13T13:01Z 140K followers, 99.1K engagements
"The Rise and Bastardisation of Paco Rabanne Paco Rabanne known now only as Rabanne was once one of the biggest brands of the 1960s but after failing to innovate designs into the 1980s its been a slow decline into fashion obscurity fully closing in the 2000s. However while that happened the fragrance side of the business stayed booming allowing for the brand name to continue to hold value up until an eventual rebrand after Paco Rabanne's passing in [----]. The rebrand has been going shakily so far it's not bad inherently but it's lacking that cohesion that's necessary to bring people back to a"
YouTube Link 2024-05-25T13:00Z 140K followers, 32.4K engagements
"The Overnight Crash and Burn of Baby Phat Baby Phat was once the number one brand in streetwear loved by a whole host of celebrities from all genres and walks of life. It championed all women all races all ages to feel beautiful and sexy in their own bodies. With Kimora Lee Simmons as the face of the company the brand just exploded into the zeitgeist. However thanks to a secret financial issue the company fired Kimora and lost their brand overnight never to recover 0:00 Intro 0:20 Ch. [--] Before Kimora 5:12 Ch. [--] The Rise 12:01 Ch. [--] Kellwood 15:00 Ch. [--] Divorce Babe Divorce 19:42 Ch. [--] Fired"
YouTube Link 2026-01-17T13:01Z 140K followers, 54.1K engagements
"The Rise and Rise of Ganni Ganni has managed to differentiate itself from other fashion brands on the market exceptionally successfully over the last few decades. Their sustainable and ethical positioning seemingly holding them above any other fashion business on this scale luxury or high street. This has led them to finding success in the bridge/mid-tier level which is a position that has seen the fall of so many brands (Calvin Klein or Michael Kors) so what is their secret Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:"
YouTube Link 2023-08-10T17:59Z 140K followers, 30.6K engagements
"The Fall and Rise of Valentino Valentino is an institution in fashion design from it's days of Valentino Garavani and Giancarlo Giammetti working on it as a fledgling company to today with sales in the hundreds of millions the company has come so far on slow fashion evolving the design language over the many years to keep up with the times maybe not doing it first but doing it best. So now after Pierpaolo Piccioli had truly departed in its fifth iteration Michele is primed to continue that torch of solid confident design that you can rely on returning to season after season Beauty Channel:"
YouTube Link 2024-09-21T12:00Z 140K followers, 77.9K engagements
"The Man Who Made Vogue: The Life and Death of Cond Nast Cond Nast is so synonymous with publishing today that many people forget (or dont know) that he was a real person. From fairly humble roots he grew to the absolute top of the New York social register thanks to his forward thinking great curiosity and risk taking. Best of all his actions for the most part have kept up for today I assume because he was just so far ahead of the game. Actually my favourite fact about Cond is related to this but isn't in this biography so I'll tell you here; it's that he introduced and helped to popularise"
YouTube Link 2025-04-26T13:01Z 140K followers, 41.3K engagements
"The Crash and Burn of Forever [--] Forever [--] began as quite a uniquely positioned store known as Fashion [--]. It was Korean styles sold at a low price to an American audience a simple yet brilliant concept that if they had stuck to it would've been easy to profit from today. However back then of course Korean culture wasn't as globally popular as it has become today so they went through a rebrand in 1987-1989 that saw them become just another high street brand not majorly differentiated from someone like H&M. It was mostly downhill from there. Despite turning over billions of dollars the"
YouTube Link 2025-08-23T13:01Z 140K followers, 115.8K engagements
"The Rise and Fall of Burberry Daniel Lee has resurrected Burberry after a half decade of rocky collections and sales following the exit of Christopher Bailey. Now Burberry has returned to their heritage with military inspiration and Christopher Bailey-esque point of view. Daniel Lee has previously resurrected Bottega Veneta in the same way so it imo is looking reall up for the most turbulent brand in fashion (finally) Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:"
YouTube Link 2023-02-20T22:30Z 140K followers, 155.1K engagements
"The Rise and Fall of MatchesFashion MatchesFashion was once one of the biggest names in luxury online retailing. It had a very loyal customer base both on and offline for it's great mix of upcoming and established brands. However following a $1 billion sale to APAX partners all of that was lost in three years causing them to go into administration in [----]. It a real blow to luxury commerce but it's even more of a blow to the young designers they once championed. They're now stuck in limbo waiting for any news as to what will happen with their product or if they will see any payment for their"
YouTube Link 2024-05-11T13:00Z 140K followers, 24.3K engagements
"The Rise and Rise of Schiaparelli Schiaparelli is one of the hottest brand for each couture season in recent years but the company hasn't always been this successful in fact despite the incredible success of their namesake Elsa Schiaparelli this revival took several years to actually find the success it enjoys now. They went through a very long period of waiting for the right time and the right designer in fact with many mistakes along the way all in order for them to find the perfect man for the job Daniel Roseberry who has seen the brand grow to new heights of fame that this legendary brand"
YouTube Link 2023-07-03T09:45Z 140K followers, 101.3K engagements
"The Industry-Defying Success of Bode Bode has been on an endless upwards trajectory since its debut in [----]. They've opened three retail stores and have shown presentations or catwalks in both Paris and New York. But how have they managed to keep up this success In honesty I cannot tell if the company is profitable. Media success doesn't always translate into sales. However with the seemingly organic celebrity fanbase and interesting differentiator within the industry it's certainly possible they are making a small profit. I am however interested in what their game plan is. I don't think"
YouTube Link 2024-08-10T13:01Z 140K followers, 35.7K engagements
"The Life and Death of Valentino Garavani Valentino lived one of the most lavish luscious lifestyles known to fashion. Really the last of his generation of grandiose designers Valentino enjoyed decades of success at the top of the fashion world surrounded by close family and friends. Giancarlo Giammetti his long-term partner his godchildren and a few of his pugs now succeed him in death and his funeral is planned for either the 21st or 22nd of January [----]. It's sure to be a grand event perfect for Valentino's memory. 0:00 Intro 0:25 Chapter 1: Birth School and Fashion 7:18 Chapter 2: Fashion"
YouTube Link 2026-01-20T13:01Z 140K followers, 22.7K engagements
"The Rise and Fall of Elizabeth and James Elizabeth and James today is often remembered as The Row's diffusion line. And though it worked in that manner to help Mary-Kate and Ashley Olsen fund The Row in the beginning it quickly grew from cash cow to star brand for them standing alone as a successful brand. In fact Elizabeth and James was significantly more financially successful than The Row for many years and yet quickly made its demise when the company was taken in house away from it's licensor and the Olsen twins attempted a rebranding of much higher quality quiet luxury pieces at an"
YouTube Link 2024-03-23T13:00Z 140K followers, 47.1K engagements
"The Rise and Fall of Gosha Rubchinskiy Gosha Rubchinskiy ( ) has become one of the most controversial names in fashion after accusations of soliciting lewd photographs of minors saw him vanishing from the industry at the absolute pinnacle of his career. Or at least that has been the prevailing narrative over what happened to Gosha's career in the five years since the allegations surfaced. But it seems that actually that may not have been the truth whatsoever with no incriminating evidence ever surfacing and most of Gosha's industry connections including Dover Street Market coming to his"
YouTube Link 2023-12-23T13:00Z 140K followers, 50.1K engagements
"Does Fashion Need Coperni Coperni is one of the buzziest brand each and every season at Paris Fashion Week and frankly this is because of phenomenal PR. From shock marketed moments to hyped products Coperni has been consistently promoted to keep their brand front of thought. They tied in with an affordable price point they brand becomes not only desirable but consumable for a large number of people. Coperni will be a hot brand as long as they can keep this up and I genuinely cannot wait to see how high their star can rise Beauty Channel: https://www.youtube.com/@underskinYT Patreon:"
YouTube Link 2024-10-02T13:01Z 140K followers, 24.9K engagements
"The Rise and Rise of Sacai Chitose Abe's Sacai has had immesurable influence on the industry through her groundbreaking perspective on fashion. Having started in [----] the brand flew very under the radar only known and loved by fashion enthusiasts for two decades. That was until the Nike x Sacai collaboration became one of the most sought after sneaker collaborations ever Sacai was thrust into mainstream success exploding her brand more than ever into one of the largest privately owned fashion businesses in the world today collaborating with Dior Cartier Undercover Apple Uggs and Jean Paul"
YouTube Link 2022-09-04T22:00Z 140K followers, 49K engagements
"The Fall and Rise of Victoria Beckham Fifteen years Victoria Beckham haemorrhaged money. [--] million ($101 million+) was lost over the years but they finally turned a profit in [----]. The journey was clearly ridiculously difficult and expensive but theres certainly something to be said to their resilience and dedication. Would all of this have been possible without the incredible industry connections Victoria Beckham personally had 100% no. There were times were she could and did hire the best in the marketing and fashion world to try to make the company run. From Simon Fuller to Ralph Toledano"
YouTube Link 2023-12-09T13:00Z 140K followers, 92.9K engagements
"The Rise and Fall of Alexander McQueen Alexander McQueen was once the biggest designer in the world. Every season the company was the hottest ticket and noone could wait to see what spectacular they would put on next. But mostly due to personal problems the company abruptly changed focus and became corporate slick and far more commercial; though that doesn't mean it's been unsuccessful. Sarah Burton has turned McQueen from a big buzzy brand into a reliable seller for their parent company Kering and though SS24 was her final collection she has set the company up phenomenally well to be"
YouTube Link 2023-09-30T19:15Z 140K followers, 239.9K engagements
"The Life and Death of Alexander McQueen Lee Alexander McQueen was a creative genius but he was also haunted by his many years of abuse and negligence from both family and workplace. His story is far from a happy one and led him to really hit out at those around him in order to make himself feel better. Yet those that tried to help were swatted away in favour of profits and keeping McQueen working as much as he possibly could. However all of the memory of McQueen as a person not just a work horse has been largely forgotten or overlooked by the public in lieu of him being seen as a creative"
YouTube Link 2024-03-02T13:00Z 140K followers, 143.5K engagements
"The Entire History of Loewe Loewe is easily one of the most influential brands of the last [--] years thanks to creative director Jonathan Anderson. But did you know that for almost [--] years before he arrived their finances were best described as "only marginally unprofitable" and LVMH had long sought a buy out. In fact these were some of the worst years in the entire history of Loewe because before the LVMH acquisition had had [---] years of incredible accolades and growth even including an early royal warrant from [----]. Fortunately for us today those [--] years of losses are a distant memory as"
YouTube Link 2024-12-14T13:18Z 140K followers, 84K engagements
"The Fall and Rise of SKIMS by Kim Kardashian SKIMS is arguably the best Kardashian / Jenner brand we have seen to date but that really doesn't have all to much to do with Kim's input and has far more to do with traditional methods of marketing implemented by Emma and Jens Grede who are the masterminds behind the company. Kim of course had a massive role in the company but without the Grede's the company would not still be with us today Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:"
YouTube Link 2023-11-25T13:00Z 140K followers, 141.7K engagements
"The Rise and Fall of Helmut Lang Helmut Lang for years was a brand almost forgotten. Remembered only in archive fashion and nostalgia after their brand had been run into the ground by Prada and by Link Holdings. However it seemed things are on the up with the appointment of Peter Do into the brand who not only seemed like the perfect fit has the right amount of interest from his personal brand to bring attention back to Helmut Lang. However after a lacklustre debut perhaps as a result of the big buzz around the debut it seems a little disappointing. Will this be the return of Helmut Lang or"
YouTube Link 2023-09-09T13:00Z 140K followers, 67.5K engagements
"The Rise and Fall of Moschino Moschino grew to prevalence in the mid-1980s for their unapologetic protest of the fashion system and later his timely objection to a wide range of topics from racial inequality to HIV to the environment. Since then Moschino has come a very long way from the provocative activist brand it once started as. They grew surely and quickly through good planning timely expansion and eye-catching design that saw them transition smoothly from the commercially focused Rossella Jardini to the nostalgic camp designs of Jeremy Scott but now they're in the midst of transition"
YouTube Link 2023-09-21T18:17Z 140K followers, 176.7K engagements
"The Rise and Fall of American Apparel American Apparel was once one of the biggest high street brands in the world. With indie sleaze ads that caught the consumers eye Made in USA promise as well as their guarantee of workers rights they differentiated themselves both in front and behind the scenes. However the rise was short lived after in [----] the sales began to dip and debt began to rise causing the company to go public in order to remain on top. Then followed several years of questionable book keeping trouble amongst the business heads and scandalous lawsuits about the founders workplace"
YouTube Link 2024-04-06T13:00Z 140K followers, 74.4K engagements
"The Rise and Fall of TopShop TopShop was once the golden pig of the Arcadia Group. Almost single-handedly propping up the British High-Street in it's most dire years. However through a string of only slightly misguided choices they lost their relevancy and slowly fell from their once heralded spot bringing the whole group with them. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books Used: Alexander McQueen Blood Beneath The Skin - Andrew"
YouTube Link 2024-02-03T13:00Z 140K followers, 122.7K engagements
"Loewe: The Jonathan Anderson Years Jonathan Anderson marked a huge change at Loewe one so rarely embarked on successfully. He effectively turned around a brand that was ready for a sale into one of the top brands under the whole of LVMH. It was certainly unexpected given the three previous attempts at keeping the brand afloat didn't see the success needed but a more than welcome surprise nonetheless. Today as Jonathan is said to leave Loewe for the rumoured Dior top spot this marks the end of that journey and brings hope for the next chapter of the brand Beauty Channel:"
YouTube Link 2025-03-17T13:01Z 140K followers, 81.9K engagements
"The Rise and Fall (& Fall Again) of Chanel Chanel was a brand born of boredom. A woman who wanted more from her life than to be dependant on a man. It didn't really matter that she didn't have design or constructional talent she understood that the best way to make her brand successful was to act successful herself. And it worked. At least until it didn't. It literally took decades to claw back success to the company after the [----] closure. It took five new creative directors to find something that could stick - Karl Lagerfeld. A force to be reckoned with Karl transformed the brand from"
YouTube Link 2025-10-06T19:34Z 140K followers, 40.7K engagements
"Balenciaga: The Demna Gvasalia Years Demna Gvasalia took Balenciaga from flailing brand to the heigh of fashion back to almost crashing the brand in only the space of ten years. His run at the brand was as successful and controversial as John Galliano at Dior and yet while John took more than a decade to return to fashion Demna is moving on to bigger shores. It's interesting to see though that this cancellation had little to do with Demna personally and more to do with the world building and pursuit of controlled controversy that he expressed so well. His time at the brand is a story of that"
YouTube Link 2025-07-09T11:31Z 140K followers, 45.5K engagements
"The Rise and Rise of JW Anderson JW Anderson is one of the most prolific designers of the generation. He has dressed everyone from Celine Dion to Hailey Beiber and Beyonce. He even turned his magic to Loewe where he transformed the business from old and dull to incredibly desirable and popular. But how did he get to this point And why with all this fame do so many people dislike his designs #jwanderson #fashion #menswear Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK:"
YouTube Link 2022-08-07T22:00Z 140K followers, 66.7K engagements
"The Life and Death of Leigh Bowery Take your personal data back with Incogni Use code UNDERSTITCHYT at the link below and get 60% off an annual plan: http://incogni.com/UNDERSTITCHYT Leigh Bowery was a Club Kid legend in London and New York where he would regularly host club nights or put on performances with friend Trojan dancer Michael Clark Raw Sewage or his final band Minty. He was also known well on TV having been featured on major TV shows like The Jonathan Ross Show in the UK or the Joan Rivers show in the US. As of writing the script there is currently a major exhibition of his work"
YouTube Link 2025-08-02T13:01Z 140K followers, 40.8K engagements
"Chanel: The Karl Lagerfeld Years For literally decades Karl's name was synonymous for Chanel season after season his clothes sets and accessories dominated the pages of fashion history redefining the brand multiple times during his tenure. With only one hard about face in his entire tenure most of the developments he introduced were slow intentional changes to keep the brand relevant over time. Unfortunately for his legacy he did pass away during a lull in popularity however it seems that in death his legacy was so great that that's barely remembered today (thankfully so) 0:00 Introduction"
YouTube Link 2025-11-15T13:01Z 140K followers, 19K engagements
"The Rise and Fall of Mugler Thierry Mugler was the height of fashion from the 80s into the early 90s before a string of cost cutting led the company to close the fashion side all together. Layed dormant for many years now L'oreal the new owners are trying to bring Mugler back to profitability. They've hired new designer Casey Cadwaller and have invested a lot into promotion but will it be enough to revive Mugler Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3"
YouTube Link 2023-05-07T13:00Z 140K followers, 208.5K engagements
"Isabella Blow: The Woman Who Discovered Alexander McQueen MY BOOK ON ISABELLA: https://amzn.to/3CQS2pr Isabella Blow was an enigma in fashion and a talent like hers has never been matched in the years since her passing. The seminal force behind Philip Treacy Sophie Dahl Honor Fraser Plum Sykes Jeremy Scott Alexander McQueen and London Fashion Week itself Isabella's influence was felt for decades. She was a force to be reckoned with and will be sorely missed. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:"
YouTube Link 2025-02-15T13:02Z 140K followers, 97.4K engagements
"The Crash and Burn of Phat Farm Phat Farm was a MESS. Right from foundation its positioning was all over the place the creative direction was not well communicated they were plagued with production issues; there was just very little that went right for the brand. Sure it was famous but celebrity endorsement not from merit. Truly if it wasn't for the exponentially fast rise of Baby Phat after its SS99 (in 1998) relaunch the parent company surely would have shut down well before. 0:00 Introduction 0:23 A Different Rule Book 9:25 Repositioning 15:32 Restructuring 20:53 The "Rise" 24:18 The Fall"
YouTube Link 2026-01-31T13:01Z 140K followers, [----] engagements
"The Life and Death of Valentino Garavani Valentino lived one of the most lavish luscious lifestyles known to fashion. Really the last of his generation of grandiose designers Valentino enjoyed decades of success at the top of the fashion world surrounded by close family and friends. Giancarlo Giammetti his long-term partner his godchildren and a few of his pugs now succeed him in death and his funeral is planned for either the 21st or 22nd of January [----]. It's sure to be a grand event perfect for Valentino's memory. 0:00 Intro 0:25 Chapter 1: Birth School and Fashion 7:18 Chapter 2: Fashion"
YouTube Link 2026-01-20T13:01Z 140K followers, 22.7K engagements
"The Overnight Crash and Burn of Baby Phat Baby Phat was once the number one brand in streetwear loved by a whole host of celebrities from all genres and walks of life. It championed all women all races all ages to feel beautiful and sexy in their own bodies. With Kimora Lee Simmons as the face of the company the brand just exploded into the zeitgeist. However thanks to a secret financial issue the company fired Kimora and lost their brand overnight never to recover 0:00 Intro 0:20 Ch. [--] Before Kimora 5:12 Ch. [--] The Rise 12:01 Ch. [--] Kellwood 15:00 Ch. [--] Divorce Babe Divorce 19:42 Ch. [--] Fired"
YouTube Link 2026-01-17T13:01Z 140K followers, 54.1K engagements
"The Rise and Overnight Fall of Von Dutch Von Dutch should probably never have been a brand. Glorifying a neo-Nazi after his death just because he hade cool art is not something we should be applauding. Fortunately Kenny "Von Dutch" Howard probably would've hated what the brand became so there is some solace in that. But despite the fact Von Dutch became the poster brand for empty meaningless clothes sold to a group of people he actively disliked it doesn't stop the fact that his work is memorialised in the zeitgeist. Neither does it stop their new owner to continue to attempt to profit from"
YouTube Link 2025-12-27T13:00Z 140K followers, 17.1K engagements
"The Rise Reign and Ruin of Coco Chanel Chanel was an awful person. It's taken a long time with countless journalists exploring her history but we finally are relearning this fact about the designer. She was routinely vitriolic cruel and unyielding even to her closest friends not just the Jewish people she hated so much. Chanel is one of few people that have almost nothing positive said about their character. Her friends didn't like her her business partners didn't like her even the Nazis didn't like her. It says something about her character that there are next to no redeeming qualities found"
YouTube Link 2025-12-06T13:00Z 140K followers, 20.9K engagements
"Chanel: The Karl Lagerfeld Years For literally decades Karl's name was synonymous for Chanel season after season his clothes sets and accessories dominated the pages of fashion history redefining the brand multiple times during his tenure. With only one hard about face in his entire tenure most of the developments he introduced were slow intentional changes to keep the brand relevant over time. Unfortunately for his legacy he did pass away during a lull in popularity however it seems that in death his legacy was so great that that's barely remembered today (thankfully so) 0:00 Introduction"
YouTube Link 2025-11-15T13:01Z 140K followers, 19K engagements
"How Louis Vuitton Built a $500 Billion Luxury Empire My goodness the LVMH history is complicated. Dating back to [----] it took an incredible amount of time to get the conglomerate to a point where Arnault would even want to steal it from Alain Chevalier (Moet-Hennessy) and Henri Racamier (great-grandson-in-law of Louis Vuitton). However when the time came he was underestimated and together with Guinness they stole the company from the founding families to protect their own interests (steal here used as in took surreptitiously not anything illegal) - and you can't really blame them. Beauty"
YouTube Link 2025-10-25T13:01Z 140K followers, 23.5K engagements
"The Rise and Fall (& Fall Again) of Chanel Chanel was a brand born of boredom. A woman who wanted more from her life than to be dependant on a man. It didn't really matter that she didn't have design or constructional talent she understood that the best way to make her brand successful was to act successful herself. And it worked. At least until it didn't. It literally took decades to claw back success to the company after the [----] closure. It took five new creative directors to find something that could stick - Karl Lagerfeld. A force to be reckoned with Karl transformed the brand from"
YouTube Link 2025-10-06T19:34Z 140K followers, 40.7K engagements
"The Korean Fashion Powerhouse that BRUTALLY Failed in Paris Matin Kim is the brand dominating Korean streetwear at the moment. You literally can't go outside without seeing at least one of their bags. However it wasn't always a climb to the top. They've had major set backs in Paris including a whole secondary line that brutally failed after only one season and only one stockist. Today however this is practically unknown within their home country where despite this and despite several other major scandals they come out on top season after season. Beauty Channel:"
YouTube Link 2025-09-13T13:01Z 140K followers, 99.1K engagements
"The Crash and Burn of Forever [--] Forever [--] began as quite a uniquely positioned store known as Fashion [--]. It was Korean styles sold at a low price to an American audience a simple yet brilliant concept that if they had stuck to it would've been easy to profit from today. However back then of course Korean culture wasn't as globally popular as it has become today so they went through a rebrand in 1987-1989 that saw them become just another high street brand not majorly differentiated from someone like H&M. It was mostly downhill from there. Despite turning over billions of dollars the"
YouTube Link 2025-08-23T13:01Z 140K followers, 115.8K engagements
"The Life and Death of Leigh Bowery Take your personal data back with Incogni Use code UNDERSTITCHYT at the link below and get 60% off an annual plan: http://incogni.com/UNDERSTITCHYT Leigh Bowery was a Club Kid legend in London and New York where he would regularly host club nights or put on performances with friend Trojan dancer Michael Clark Raw Sewage or his final band Minty. He was also known well on TV having been featured on major TV shows like The Jonathan Ross Show in the UK or the Joan Rivers show in the US. As of writing the script there is currently a major exhibition of his work"
YouTube Link 2025-08-02T13:01Z 140K followers, 40.8K engagements
"Balenciaga: The Demna Gvasalia Years Demna Gvasalia took Balenciaga from flailing brand to the heigh of fashion back to almost crashing the brand in only the space of ten years. His run at the brand was as successful and controversial as John Galliano at Dior and yet while John took more than a decade to return to fashion Demna is moving on to bigger shores. It's interesting to see though that this cancellation had little to do with Demna personally and more to do with the world building and pursuit of controlled controversy that he expressed so well. His time at the brand is a story of that"
YouTube Link 2025-07-09T11:31Z 140K followers, 45.5K engagements
"The Rise and Fall of Sister's Apparel by James Charles Go to https://surfshark.com/understitchyt or use code UNDERSTITCHYT at checkout to get [--] extra months of Surfshark VPN James Charles' brand is an interesting case of an influencer brand that despite trying repeatedly could not buck the trend of the fast rise and fast fall of celebrity brands. Certainly it was elongated due to the implementation of collection based drops however as time went on interest naturally dwindled and the brand was shuttered in [----] fully closing in [----]. Today the brand doesn't exist but remains an interesting"
YouTube Link 2025-06-21T13:00Z 140K followers, 59.6K engagements
"This Fashion Content Was Lost for Years When I embarked on this journey I didn't expect it to be so interesting but I hope you also enjoyed the journey with me. Im so excited to have it available now for all of you for free and public on my patreon ( patreon.com/understitch ). If anyone has any information about the SS73 Loewe x Chloe collection designed by Karl Lagerfeld please do contact me ( contact@understitch.co.uk ) so we can uncover more of their illustrious history Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:"
YouTube Link 2025-06-07T13:01Z 140K followers, 14.6K engagements
"The Bag That Saved Stella McCartney Stella McCartney was on the brink of closure in [----]. They desperately needed something anything that would hit the public consciousness and turn them into a desirable brand able to compete with the other brands under the Gucci Group umbrella. It had taken them five years but they finally had it; the Falabella Bag. What started as a celebrity it bag today it's an icon of timeless sustainable style for both its sleek and chic look and animal cruelty free perspective. It saved the company. But more than that it became an important monument of human growth and"
YouTube Link 2025-05-17T13:00Z 140K followers, 22.1K engagements
"The Man Who Made Vogue: The Life and Death of Cond Nast Cond Nast is so synonymous with publishing today that many people forget (or dont know) that he was a real person. From fairly humble roots he grew to the absolute top of the New York social register thanks to his forward thinking great curiosity and risk taking. Best of all his actions for the most part have kept up for today I assume because he was just so far ahead of the game. Actually my favourite fact about Cond is related to this but isn't in this biography so I'll tell you here; it's that he introduced and helped to popularise"
YouTube Link 2025-04-26T13:01Z 140K followers, 41.3K engagements
"The SSENSE Controversy SSENSE has changed the online fashion industry with their one-stop-shop approach combined with a hyper-focus on selling designer items for the lowest possible price. It's a retailing strategy as old as time but this is really the first time that we are seeing this for the luxury fashion sector who traditionally sold with an inflated high price based on exclusivity. It has over time left a few disgruntled small brands who feel like SSENSE undercut their price point at other retailers reducing their stockists while then having no trouble in stopping stocking the brand if"
YouTube Link 2025-04-05T13:00Z 140K followers, 121.8K engagements
"Loewe: The Jonathan Anderson Years Jonathan Anderson marked a huge change at Loewe one so rarely embarked on successfully. He effectively turned around a brand that was ready for a sale into one of the top brands under the whole of LVMH. It was certainly unexpected given the three previous attempts at keeping the brand afloat didn't see the success needed but a more than welcome surprise nonetheless. Today as Jonathan is said to leave Loewe for the rumoured Dior top spot this marks the end of that journey and brings hope for the next chapter of the brand Beauty Channel:"
YouTube Link 2025-03-17T13:01Z 140K followers, 81.9K engagements
"The Suspiciously Fast Rise of Blue Elephant Blue Elephant became famous for being the cheap Gentle Monster. A Korean sunglasses brand that with phenomenal marketing has made themselves the 'it' brand for anyone interested in Korean culture though predominantly K-pop whose stars have routinely endorsed the brand. Though easily the biggest rumour following the brand today is wether they are made in the same factory as Gentle Monster. A question I am pretty sure I have solved the mystery to Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:"
YouTube Link 2025-03-08T13:00Z 140K followers, 93.6K engagements
"Isabella Blow: The Woman Who Discovered Alexander McQueen MY BOOK ON ISABELLA: https://amzn.to/3CQS2pr Isabella Blow was an enigma in fashion and a talent like hers has never been matched in the years since her passing. The seminal force behind Philip Treacy Sophie Dahl Honor Fraser Plum Sykes Jeremy Scott Alexander McQueen and London Fashion Week itself Isabella's influence was felt for decades. She was a force to be reckoned with and will be sorely missed. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK:"
YouTube Link 2025-02-15T13:02Z 140K followers, 97.4K engagements
"The Rise and Fall of Kanye West Ye is an incredibly divisive person in the world of popular culture however in fashion it's hard to deny his influence over the last ten years thanks to his Yeezy brand. Only in order for that to happen Kanye West his namesake brand would have to be sacrificed in order to make all of that possible. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy under"
YouTube Link 2025-02-01T13:00Z 140K followers, 25.5K engagements
"The Rise and Fall of Djerf Avenue by Matilda Djerf Djerf Avenue for a couple of years was on a very strong upwards trajectory thanks to its great customer retention plan and solid ethical marketing plan. However while the brand has seen success mostly in Matilda Djerf's personal fan base it actually does have a differentiator in the larger fashion scene; it's the antithesis of fast fashion. Of course this is mostly a differentiator solely based on stock replenishment turning a shortcoming into a positive but much like The Body Shop or Lush before it Djerf Avenue well congealed this into a"
YouTube Link 2025-01-11T13:00Z 140K followers, 158.4K engagements
"The Entire History of Loewe Loewe is easily one of the most influential brands of the last [--] years thanks to creative director Jonathan Anderson. But did you know that for almost [--] years before he arrived their finances were best described as "only marginally unprofitable" and LVMH had long sought a buy out. In fact these were some of the worst years in the entire history of Loewe because before the LVMH acquisition had had [---] years of incredible accolades and growth even including an early royal warrant from [----]. Fortunately for us today those [--] years of losses are a distant memory as"
YouTube Link 2024-12-14T13:18Z 140K followers, 84K engagements
"The Mysterious Origin of Loewe Loewe is one of the hottest brands in the world but don't you find it weird that there one of very few brands who actually dont have a named founder Its weird. But what's weirder is that the brand is named after someone else who only came to the brand twenty years after it began Its a huge mystery and just this one part alone has taken weeks of research thus far so while I work on the longer video I hope you find my thought process as interesting as I have Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS:"
YouTube Link 2024-11-23T13:00Z 140K followers, 43.7K engagements
"The Rise and Fall of Vetements Vetements for two years was all anyone in fashion could talk about. With each collection we waited with baited breath. However almost as soon as Demna left for Balenciaga that came to a halt and almost immediately people stopped caring. This potentially affected sales thats actually unclear but its true creatively it was second hash to Balenciaga especially after Demna vacated. Even today as I was prepared to see a new upwards trajectory with an evolution into continued themes and a push in promotion suggesting a new take on the brands ethos they proved none of"
YouTube Link 2024-11-02T13:00Z 140K followers, 62.1K engagements
"The Rise and Fall of Sean John by Puff Daddy (aka P. Diddy) Sean Combs (aka Puff Daddy Puffy P. Diddy and Diddy) grew Sean John to massive success in the late 1990s and early 2000s however due to some overly ambitious expansion plans they just never were able to recuperate the money spent. They seemed to believe that the hype train around the brand would never die and the sales would continue on as they did in the height however as interest began to wane the brand failed to get consumers back causing the brand with its flanderised design to become less and less interesting. They were"
YouTube Link 2024-10-19T13:00Z 140K followers, 28.7K engagements
"Does Fashion Need Coperni Coperni is one of the buzziest brand each and every season at Paris Fashion Week and frankly this is because of phenomenal PR. From shock marketed moments to hyped products Coperni has been consistently promoted to keep their brand front of thought. They tied in with an affordable price point they brand becomes not only desirable but consumable for a large number of people. Coperni will be a hot brand as long as they can keep this up and I genuinely cannot wait to see how high their star can rise Beauty Channel: https://www.youtube.com/@underskinYT Patreon:"
YouTube Link 2024-10-02T13:01Z 140K followers, 24.9K engagements
"The Fall and Rise of Valentino Valentino is an institution in fashion design from it's days of Valentino Garavani and Giancarlo Giammetti working on it as a fledgling company to today with sales in the hundreds of millions the company has come so far on slow fashion evolving the design language over the many years to keep up with the times maybe not doing it first but doing it best. So now after Pierpaolo Piccioli had truly departed in its fifth iteration Michele is primed to continue that torch of solid confident design that you can rely on returning to season after season Beauty Channel:"
YouTube Link 2024-09-21T12:00Z 140K followers, 77.9K engagements
"The Rise and Fall of L.A.M.B. by Gwen Stefani L.A.M.B. by Gwen Stefani started off on a rocky foot but within a few years it found its footing in promotion becoming much more respected in the fashionable world. However following the fading star of Gwen Stefani as a celebrity in general the brand could not succeed in continuing without her. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious photos in this video are from Getty Images or Alamy"
YouTube Link 2024-09-07T13:00Z 140K followers, 104.6K engagements
"The Secret Behind Zaras Success Zara has consistently maintained a top place in the high street from its founding in [----] until today. From their incredible logistics to their focus on online retailing they consistantly maintained a high level of desirability in their consumers a high level of buzz and interest that keeps people coming back time and time again. It may not be the same business that got them the respect of the academics once upon a time but it has successfully adapted into a business that is special in a whole new way Beauty Channel: https://www.youtube.com/@underskinYT"
YouTube Link 2024-08-24T13:00Z 140K followers, 104.4K engagements
"The Industry-Defying Success of Bode Bode has been on an endless upwards trajectory since its debut in [----]. They've opened three retail stores and have shown presentations or catwalks in both Paris and New York. But how have they managed to keep up this success In honesty I cannot tell if the company is profitable. Media success doesn't always translate into sales. However with the seemingly organic celebrity fanbase and interesting differentiator within the industry it's certainly possible they are making a small profit. I am however interested in what their game plan is. I don't think"
YouTube Link 2024-08-10T13:01Z 140K followers, 35.7K engagements
"The Rise and Fall of Biba The original Biba store lasted only [--] years but made an incredible impact on the fashion and the retailing worlds. The first store to utilise low lighting and loud music the first the have communal changing rooms the first to sell seemingly unrelated ancillary products like diaries the list of innovations made by this team of two (Barbara Hulanicki and her husband Stephen Fitz-Simon) is as long as your arm. So why then did it fall Well they never moved the business over from its original sole trader status which it's always advised to do when a business starts"
YouTube Link 2024-07-27T13:00Z 140K followers, 131.4K engagements
"Craig Green and the System That Held Him Back Craig Green is one of the biggest stars in menswear today that's undeniable. But he has somewhat been let down by the system that is supposed to uplift him. It wasn't inherently London Fashion Week's fault initially they also were caught between a rock and a hard place. But their decision not to revert back to a Mens and Women's individualised fashion weeks perhaps with a Non-Binary Day limits the events quite significantly. Of course I always want the best for London Fashion Week and for Craig Green but given the history of London designers"
YouTube Link 2024-07-13T13:00Z 140K followers, 24.1K engagements
"The Life and Death of Elsa Schiaparelli Elsa was the genius of her generation. Out selling any other designer by far and inventing countless designs over her years. Newspaper print decorative zippers the women's suit the backwards suit the wrap dress and culottes are just some of the many inventions made first by Schiaparelli. But what of the woman behind the genius 00:00 Intro 01:03 Chapter 1: CHILDHOOD 24:05 Chapter 2: LONDON PARIS & AMERICA. LOVE MARRIAGE & DIVORCE 48:28 Chapter 3: A RETURN TO PARIS 59:50 Chapter 4: THE BEGINNINGS OF SCHIAPARELLI 1:18:29 Chapter 5: SUCCESS UPON SUCCESS"
YouTube Link 2024-06-22T13:00Z 140K followers, 139.3K engagements
"The Rise and Fall of J.Crew J.Crew from it's beginnings as a mail-order catalogue through to it's brick and mortar expansion had always been a pillar of the American retail system. However after a long series of failed revamp attempts after their preppy style fell out of style J.Crew has simply struggled to keep up. Their logistics was too clunky to be sufficiently nimble and eventually they lost their audience. Today though still trying to compete the market is truly flooded with other similar and often more desirable brands that effectively deliver a similar product thats more desirable."
YouTube Link 2024-06-08T14:33Z 140K followers, 155.1K engagements
"The Rise and Bastardisation of Paco Rabanne Paco Rabanne known now only as Rabanne was once one of the biggest brands of the 1960s but after failing to innovate designs into the 1980s its been a slow decline into fashion obscurity fully closing in the 2000s. However while that happened the fragrance side of the business stayed booming allowing for the brand name to continue to hold value up until an eventual rebrand after Paco Rabanne's passing in [----]. The rebrand has been going shakily so far it's not bad inherently but it's lacking that cohesion that's necessary to bring people back to a"
YouTube Link 2024-05-25T13:00Z 140K followers, 32.4K engagements
"The Life and Death of Karl Lagerfeld Karl Lagerfeld is arguably the worlds most influential modern designer reviving not one but four fashion houses to relevance even when it seemed to most that that was impossible (especially for Fendi and Chanel). This video that looks through the life of Karl Lagerfeld is meant to be a reminder of everything he did throughout his glittering career. Especially with the recent negative press his name is getting coming into the met gala I think its at least important to understand his influence in the fashion world Beauty Channel:"
YouTube Link 2024-05-18T13:00Z 140K followers, 63.9K engagements
"The Rise and Fall of MatchesFashion MatchesFashion was once one of the biggest names in luxury online retailing. It had a very loyal customer base both on and offline for it's great mix of upcoming and established brands. However following a $1 billion sale to APAX partners all of that was lost in three years causing them to go into administration in [----]. It a real blow to luxury commerce but it's even more of a blow to the young designers they once championed. They're now stuck in limbo waiting for any news as to what will happen with their product or if they will see any payment for their"
YouTube Link 2024-05-11T13:00Z 140K followers, 24.3K engagements
"The Entire History of The Met Gala The Met Gala now held in the Anna Wintour Costume Institute has a long and storied history truly beginning as a fund raising event conceived by Eleanor Lambert it changed the way that the two Lewisohn sisters' collection would be perceived forever. After many many years many exhibitions and many galas we saw it grow from simple an in-crowd party to a celebrity filled costume party but all with the same goal of raising money for the Costume Institute to continue. At this point the gala is an international phenomenon and loved by many but for very good reason."
YouTube Link 2024-04-27T13:00Z 140K followers, 258.6K engagements
"The Fall and Fall of Daya by Zendaya (& Law Roach) Zendaya is one of the biggest celebrities in the world today so why did her fashion line Daya by Zendaya (previously called Sole of Daya) fail right from the get go It had good celebrity endorsement good production good margins from said production. But really honestly I think the failure of this brand was set from the beginning due to timing. Frankly because her celebrity status was in a state of transition it was just unfortunately timed to capitalise on how she was perceived by fans. If the brand was launched today especially if it was"
YouTube Link 2024-04-20T13:00Z 140K followers, 56.6K engagements
"The Rise and Fall of American Apparel American Apparel was once one of the biggest high street brands in the world. With indie sleaze ads that caught the consumers eye Made in USA promise as well as their guarantee of workers rights they differentiated themselves both in front and behind the scenes. However the rise was short lived after in [----] the sales began to dip and debt began to rise causing the company to go public in order to remain on top. Then followed several years of questionable book keeping trouble amongst the business heads and scandalous lawsuits about the founders workplace"
YouTube Link 2024-04-06T13:00Z 140K followers, 74.4K engagements
"The Rise and Fall of Elizabeth and James Elizabeth and James today is often remembered as The Row's diffusion line. And though it worked in that manner to help Mary-Kate and Ashley Olsen fund The Row in the beginning it quickly grew from cash cow to star brand for them standing alone as a successful brand. In fact Elizabeth and James was significantly more financially successful than The Row for many years and yet quickly made its demise when the company was taken in house away from it's licensor and the Olsen twins attempted a rebranding of much higher quality quiet luxury pieces at an"
YouTube Link 2024-03-23T13:00Z 140K followers, 47.1K engagements
"The Life and Death of Alexander McQueen Lee Alexander McQueen was a creative genius but he was also haunted by his many years of abuse and negligence from both family and workplace. His story is far from a happy one and led him to really hit out at those around him in order to make himself feel better. Yet those that tried to help were swatted away in favour of profits and keeping McQueen working as much as he possibly could. However all of the memory of McQueen as a person not just a work horse has been largely forgotten or overlooked by the public in lieu of him being seen as a creative"
YouTube Link 2024-03-02T13:00Z 140K followers, 143.5K engagements
"The Rise and Rise of Casablanca Casablanca is one of the hottest mens brands at the moment championing a new old money aesthetic with their Morroccan-French inspiration coming from the heritage of the heavily respected Charaf Tajer who had an enormous CV of brands from Off-White Le Pompon Supreme and Pigalle. Tajer clearly began Casablanca with his long practice at fashion retailing including a blend of hype and decent enough quality to entice customers to come and then keep them returning year on year for the new prints and styles. Plus after this AW24 collection was such a hit with"
YouTube Link 2024-02-28T18:13Z 140K followers, 28.1K engagements
"The Rise and Fall of J.Lo by Jennifer Lopez (and JustSweet) J.Lo by Jennifer Lopez was Jennifer Lopez's first foray into fashion. It largely was begun off of the back of licensing but soon grew to produce its own fashion line briefly before it was partially rebranded by a new owner to JustSweet. JustSweet however went particularly and ended up causing the end to this and another of Jennifer Lopez's brands SweetFace. In the end the brand became a cautionary tale of competing with oneself in business and ended up existing today only in licensing deals. A true fall from once having hundreds of"
YouTube Link 2024-02-16T13:00Z 140K followers, 40.7K engagements
"The Rise and Fall of TopShop TopShop was once the golden pig of the Arcadia Group. Almost single-handedly propping up the British High-Street in it's most dire years. However through a string of only slightly misguided choices they lost their relevancy and slowly fell from their once heralded spot bringing the whole group with them. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books Used: Alexander McQueen Blood Beneath The Skin - Andrew"
YouTube Link 2024-02-03T13:00Z 140K followers, 122.7K engagements
"The Fall and Rise of Viktor&Rolf It took Viktor Horsting and Rolf Snoeren thirty years to grow their brand to the beloved label we see at couture today. Wading through decades of unprofitable clothing before finding their feet with licenses. However with that said they tried repeatedly to find innovative ways to break even conquering the art world in the process and discovering their consumer desire for merch along the way. Yes it took decades for them to reach their pinnacle but through unwavering perseverance they finally seem to be near to the profits they have long deserved Beauty"
YouTube Link 2024-01-24T19:34Z 140K followers, 27.1K engagements
"The Fall and Rise of The Row The Row has made huge waves in the industry in recent years slowly but surely rising in respect from industry professionals before having an explosion of exposure in [----]. But it hasn't always been smooth sailing and it seems that despite Mary Kate and Ashley Olsen using their celebrity in novel ways the company has been rocky for longer than one might expect Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Affiliate Links for Books"
YouTube Link 2024-01-06T13:00Z 140K followers, 161.4K engagements
"The Rise and Fall of Gosha Rubchinskiy Gosha Rubchinskiy ( ) has become one of the most controversial names in fashion after accusations of soliciting lewd photographs of minors saw him vanishing from the industry at the absolute pinnacle of his career. Or at least that has been the prevailing narrative over what happened to Gosha's career in the five years since the allegations surfaced. But it seems that actually that may not have been the truth whatsoever with no incriminating evidence ever surfacing and most of Gosha's industry connections including Dover Street Market coming to his"
YouTube Link 2023-12-23T13:00Z 140K followers, 50.1K engagements
"The Fall and Rise of Victoria Beckham Fifteen years Victoria Beckham haemorrhaged money. [--] million ($101 million+) was lost over the years but they finally turned a profit in [----]. The journey was clearly ridiculously difficult and expensive but theres certainly something to be said to their resilience and dedication. Would all of this have been possible without the incredible industry connections Victoria Beckham personally had 100% no. There were times were she could and did hire the best in the marketing and fashion world to try to make the company run. From Simon Fuller to Ralph Toledano"
YouTube Link 2023-12-09T13:00Z 140K followers, 92.9K engagements
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