#  @luxuryacademy Luxury Academy Luxury Academy posts on YouTube about luxury, paul, russell, how to the most. They currently have [-------] followers and [---] posts still getting attention that total [-------] engagements in the last [--] hours. ### Engagements: [-------] [#](/creator/youtube::UCrRtNFyyIdp6qkN6kN_5_ew/interactions)  - [--] Week [-------] +80% - [--] Month [-------] +1,395% - [--] Months [---------] +106% - [--] Year [---------] +337% ### Mentions: [---] [#](/creator/youtube::UCrRtNFyyIdp6qkN6kN_5_ew/posts_active)  - [--] Week [--] no change - [--] Month [--] +45% - [--] Months [--] -22% - [--] Year [--] +26% ### Followers: [-------] [#](/creator/youtube::UCrRtNFyyIdp6qkN6kN_5_ew/followers)  - [--] Week [-------] +9.40% - [--] Month [-------] +37% - [--] Months [-------] +79% - [--] Year [-------] +169% ### CreatorRank: [-------] [#](/creator/youtube::UCrRtNFyyIdp6qkN6kN_5_ew/influencer_rank)  ### Social Influence **Social category influence** [finance](/list/finance) [luxury brands](/list/luxury-brands) [fashion brands](/list/fashion-brands) [countries](/list/countries) [automotive brands](/list/automotive-brands) [travel destinations](/list/travel-destinations) [celebrities](/list/celebrities) [musicians](/list/musicians) **Social topic influence** [luxury](/topic/luxury) #231, [paul](/topic/paul) #303, [russell](/topic/russell) #33, [how to](/topic/how-to) #2064, [products](/topic/products) #1892, [luxury brands](/topic/luxury-brands) #5, [trust](/topic/trust) #1249, [language](/topic/language) #446, [relationships](/topic/relationships) #1909, [buying](/topic/buying) **Top accounts mentioned or mentioned by** [@luxuryacademynewsletter](/creator/undefined) **Top assets mentioned** [Karat (KAT)](/topic/karat) ### Top Social Posts Top posts by engagements in the last [--] hours "Queen Marie-Antoinette: Heartless Tyrant or Personification of Class and Splendour She was the last queen of France before the French Revolution and to this day perhaps the most famous French royal of all time. She is also one of the most controversial figures in modern history. She has been adored by thousands and yet most peoples immediate reaction when they hear her name is utter disgust. Yes for over [---] years queen Marie-Antoinette has been able to evoke only the most intense emotions among people all over the world. Remarkably however she is most famously known for a phrase that has" [YouTube Link](https://youtube.com/watch?v=3ZwiwVqQmKg) 2023-10-12T19:55Z [--] followers, [---] engagements "The $55 Million Watch. The Graff Diamonds Hallucination In [----] The House of Graff unveiled the worlds most expensive watch- the Graff Diamonds Hallucination. Priced at $55 million (38.9 million) its the most expensive item ever to have been displayed at the Baselworld exhibition. ------------------------------------------------------------------------------------------------------------- Learn more about Luxury Academy London: https://www.lux.ac/lux" [YouTube Link](https://youtube.com/watch?v=WjBnz70MsfA) 2021-06-01T23:00Z 54.9K followers, [----] engagements ""Want to Sell High-Ticket Use This Hack 💰" #luxury #sales Luxury clients dont overthink purchasesthey rely on mental shortcuts. This is why prestige price and exclusivity influence their decisions more than logic. If youre not using these psychological triggers youre leaving money on the table. luxury sales high-ticket sales luxury clients selling to the wealthy high-net-worth clients luxury psychology sales psychology heuristics in sales premium pricing scarcity marketing selling luxury products high-end sales how to sell to the rich price perception Paul Russell Luxury Academy luxury sales" [YouTube Link](https://youtube.com/watch?v=hcEiUBT_2IQ) 2025-02-09T14:00Z 118K followers, [----] engagements "EP [--] The Psychology of Pricing - Luxury Academy Newsletter Theres something deliciously absurd about pricing. A handful of digits maybe a decimal point and suddenly grown adults behave like theyve spotted a clearance bin at Fortnums. We pretend its maths logical sober objective. Its never just a number. Its a message. Charm pricing prestige pricing anchoring decoys bundles Each one is like being guided through a gallery by Serge everything is fabulous a twist of lemon. Numbers dressed up to look sensible while whispering strange things to your lizard brain. [---] feels poised and confident." [YouTube Link](https://youtube.com/watch?v=j0G_sK-5sGo) 2025-09-23T18:12Z 71.9K followers, [---] engagements "Tiffany Paperclip. The $1500 paper clip. Everyone who has ever worked in an office has used a paperclip some of us have even made paperclip necklaces out them. Speaking of paperclip jewllery the iconic jewellers Tiffany & Co has recently started listing everyday products on it's websites everyday products like paperclips Of course being Tiffany this is no ordinary paperclip it costs $1500 is made from [--] karat gold and can also be used as a bookmark. Just make sure you don't use it to clip some paper together and mistakenly give it away. Asking for your paperclip back might be a bit awkward." [YouTube Link](https://youtube.com/watch?v=mMp_npdIhxI) 2021-06-03T23:00Z 52.3K followers, [----] engagements "Understanding Luxury Sales: Desire Exclusivity and Identity Markers Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. If you want to master luxury sales watch this video and learn how to tap into the psychology of high-net-worth clients. Paul Russell's expertise will help" [YouTube Link](https://youtube.com/watch?v=2AmL_XhIqTU) 2024-08-08T13:30Z 118K followers, [----] engagements "The Choice Paradox Is Costing You Sales Heres How To Fix It When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused" [YouTube Link](https://youtube.com/watch?v=M3we_CSJ6Js) 2025-01-03T16:00Z 116K followers, 11.5K engagements "How to Master Small Talk with High-Net-Worth Individuals Discover how to confidently converse with High-Net-Worth Individuals and drive luxury sales by mastering the psychology of influence. In this video Paul Russell founder of Luxury Academy introduces the ARE Formula to make engaging with luxury clients effortless. This simple formula will teach you how to create unforgettable client experiences and build relationships by understanding luxury consumer behaviour. Once youve got this formula mastered youll become a small-talk expert and high-net-worth individuals will find you more" [YouTube Link](https://youtube.com/watch?v=hD8GvQ7pU_M) 2024-07-26T17:00Z 116K followers, 515K engagements "The Secret to Gaining Trust from High Net Worth Clients Building trust and rapport with high net worth clients requires authenticity knowledge and just being yourself. Salespeople often start to act strangely around wealthy clients using language they wouldnt normally use which comes across as trying too hard. Most customers find this neediness off-putting. Remembering personal details and previous purchases helps build stronger relationships as do tailored recommendations and being transparent about the product's value and exclusivity. These practices enhance trust and rapport with high net" [YouTube Link](https://youtube.com/watch?v=iuxWlQPpi98) 2024-08-03T15:00Z 118K followers, 19.9K engagements "Kolbe Index A. Can it really predict your strengths Hi today we are going to talk about one of the most popular personality tests around. The famous Kolbe Index Personality Assessment purports to help people reach their highest potential and help companies make the right appointments but in actual fact it really helps no one. This is because the test itself is based on dubious notions of human instinct which can actually end up hampering people from reaching their full potential. Lets look at why this is. Kathy Kolbe is a bestselling American author entrepreneur and speaker. She has famously" [YouTube Link](https://youtube.com/watch?v=jjmqGFirPtM) 2022-02-11T00:00Z 116K followers, [----] engagements ""Why Emotion Controls Luxury Buying Decisions 👀" #salestips Luxury buyers dont rely on logicthey buy with emotion first. Their brains are wired to desire exclusivity status and prestige before rational thinking kicks in. Mastering this psychology is the key to closing high-ticket sales. luxury sales psychology how luxury buyers think emotional vs rational buying high net worth sales selling to the wealthy how to sell luxury luxury buying behavior paul russell luxury academy high-ticket sales techniques sales psychology how to influence luxury clients luxury sales psychology how luxury buyers" [YouTube Link](https://youtube.com/watch?v=-aSUJ2Rn7xk) 2025-03-11T14:00Z 118K followers, 22.2K engagements "How to Use Psychology to Sell Luxury Items Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioral psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales." [YouTube Link](https://youtube.com/watch?v=4Z3ZkSDzc_Y) 2024-08-09T15:00Z 118K followers, 521K engagements "How to Use Emotional Intelligence to Win Clients & Build Trust Emotional intelligence (EQ) is the secret weapon of top sales professionals. If you want to win high-value clients and build trust that lasts you need more than just product knowledgeyou need to understand emotions both yours and theirs. 🔹 The four key traits of emotional intelligence in sales 🔹 How self-awareness keeps you in control during high-stakes interactions 🔹 Why empathy helps you connect with clients on a deeper level 🔹 The role of social skills in building lasting relationships Luxury clients expect more than just a" [YouTube Link](https://youtube.com/watch?v=6P4fB8wR4uc) 2025-02-28T16:00Z 118K followers, 15.7K engagements "How to Sell Expensive Products Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales. Learn how to" [YouTube Link](https://youtube.com/watch?v=BIzIA6LjnYY) 2024-08-11T15:00Z 118K followers, 88.7K engagements "How to Read Client Body Language to Master Upselling In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away." [YouTube Link](https://youtube.com/watch?v=EM-BOERlGlM) 2025-01-10T16:00Z 118K followers, 14.4K engagements "3 Secrets to Winning Over High-Net-Worth Clients High-net-worth clients dont wait they judge your service instantly. Discover the [--] critical skills you need to impress them: precision respect for time and personalisation. High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End Clients Luxury Sales Tips Communication for High-End Sales Personalised Customer Service High-End Client Retention Luxury Academy Elite Client Service Tip High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End" [YouTube Link](https://youtube.com/watch?v=GwN2yFWPTlQ) 2025-01-28T14:00Z 118K followers, 11.8K engagements "The Reason Youre Not Taken Seriously In Conversations You think you're being polite. But your words are quietly sabotaging you. Phrases like I might be wrong or just checking sound harmless but they quietly erode your authority especially with high-performing or high-net-worth individuals. In this video I break down how hesitation in speech reveals insecurity how uncertainty costs you respect and how small language shifts can completely change the way you're perceived. This is what separates those who lead from those who are overlooked. Learn more about Luxury Academy:" [YouTube Link](https://youtube.com/watch?v=NkEdaCcGShw) 2026-01-16T14:03Z 118K followers, 131.8K engagements "The Four Types of Wealth Every Luxury Seller Must Know Not all wealthy clients are the same. Billionaires millionaires and high-net-worth individuals have different mindsets spending habits and expectations when it comes to luxury. If you work in luxury sales understanding the four types of wealth is the key to selling effectively building trust and strengthening client relationships. 🔹 Inherited Wealth The old money mindset & why tradition matters 🔹 Self-Made Wealth How entrepreneurs & billionaires buy luxury 🔹 Earned Wealth Why professionals value quality & prestige 🔹 Unexpected Wealth" [YouTube Link](https://youtube.com/watch?v=T73GBMVWLG8) 2025-02-14T16:08Z 118K followers, 25.8K engagements ""Why Emotional Intelligence Makes or Breaks Sales 🧠" #salestips Emotional intelligence is the key to winning and keeping high-net-worth clients. If you cant control your emotions read subtle cues or show empathy youre already losing the sale. Self-awareness self-regulation empathy and social skills separate top luxury salespeople from the rest. Master them and clients will trust you instantly. emotional intelligence emotional intelligence in sales sales psychology high net worth clients selling to luxury clients sales skills persuasion techniques self awareness in business empathy in sales" [YouTube Link](https://youtube.com/watch?v=U9ZtxcBcqxw) 2025-03-02T14:00Z 118K followers, [----] engagements ""Personalisation Sells Heres Why 🏆" #salestips Clients expect more than just servicethey expect personalisation. Remembering details using their name and acknowledging preferences makes all the difference. Get this right and your client relationships will skyrocket. personalisation in sales client experience strategy how to win luxury clients building client relationships luxury sales techniques customer retention strategies how to sell to high net worth clients luxury customer service relationship selling emotional intelligence in sales paul russell luxury academy personalisation in sales" [YouTube Link](https://youtube.com/watch?v=fqSfJULOx_g) 2025-03-09T14:00Z 118K followers, 17.6K engagements "Why Storytelling is Essential in Luxury Sales Storytelling is a powerful tool in luxury sales drawing on our natural affinity for stories. By knowing your brand's history and unique selling points you can create compelling narratives that enhance the perceived value of your products. For example describing Acqua di Parma's connection to La Dolce Vita and its elegant fragrances can captivate clients. Personalise these stories to align with client interests and use vivid descriptions to strengthen the emotional bond between the client and the brand. For more insights visit Luxury Academy. Have" [YouTube Link](https://youtube.com/watch?v=ucCQpkBLrKA) 2024-07-30T15:00Z 116K followers, 24.5K engagements "How to Sell to High-Net-Worth Individuals Effectively Without a deep understanding of the luxury consumer and their lifestyle selling to them is impossible. Luxury purchases are not just transactions; they are emotional investments. In this video Paul Russell founder of Luxury Academy explains why people buy luxury items not just for their quality and craftsmanship but for the emotions they evoke. Whether it's a sense of achievement belonging to an exclusive circle or affirming social status luxury purchases fulfill deep-seated desires. Learn why a deeper understanding of the psychology of" [YouTube Link](https://youtube.com/watch?v=usJWP0NJe38) 2024-07-30T09:00Z 116K followers, [----] engagements "Youve Been Lied To About Luxury. Here's Why If everyones doing it its not luxury. Its just branding. Most hotels brands and experiences use the word luxury to sell gloss marble labels or ritualised gestures like macarons on slate boards and scripted greetings. But when everyone repeats the same signals those signals lose all meaning. High net worth individuals dont fall for performance. They see through it immediately. In this video I break down why predictable luxury feels hollow how true luxury is actually recognised and what separates surfacelevel gestures from experiences that create real" [YouTube Link](https://youtube.com/watch?v=AFzacul0304) 2026-02-06T14:00Z 118K followers, 38.7K engagements "How to Design an Unforgettable Luxury Experience Luxury brands often pride themselves on offering a unique experience but is it really memorable In this video Paul Russell co-founder of Luxury Academy shares his expert insights on how to design the ultimate luxury customer experience that will leave a lasting impression. Paul highlights the two most important aspects of customer interaction: understanding your brands values and connecting naturally with high-net-worth clients. Its about going beyond basic service to create an experience that makes your brand unforgettable. Whether you're just" [YouTube Link](https://youtube.com/watch?v=EGSNqIRXHP4) 2024-08-16T14:00Z 118K followers, 62.9K engagements "Before You Set Your Prices Watch This Most people set their prices based on fear. Fear of losing the client. Fear of sounding expensive. Fear of being judged. But price is never just a number. It is a psychological signal. It shapes belief before you say a single word. In this video I break down why people do not judge value and then justify the price. They see the price first and then construct the value to protect themselves from regret. This is known as price quality bias and it changes how expensive things are experienced not just how they are evaluated. If you sell premium services or" [YouTube Link](https://youtube.com/watch?v=IWpBxHqU1G8) 2026-02-13T14:00Z 118K followers, 137.4K engagements "This is What Real Confidence Looks Like Trying to look confident is often the clearest sign youre not. Most people think confidence is something you show. What they are really showing is insecurity. Some people try too hard to appear confident with big gestures exaggerated eye contact or over-the-top enthusiasm. In rooms with real authority high-net-worth individuals can sense that performance instantly. They dont need to be impressed. They need to see control. In this video I break down why overperformance reveals fear how real confidence looks in practice and how to build composure that" [YouTube Link](https://youtube.com/watch?v=KAvpvkMmcro) 2026-01-30T14:00Z 118K followers, 142.2K engagements "Master The Language of Luxury Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. luxury communication luxury sales tips luxury academy language in luxury luxury client experience Paul Russell Luxury Academy luxury psychology exclusive branding strategies elevate client interactions luxury marketing how to sell luxury luxury customer service luxury sales techniques high-end brand strategies selling luxury" [YouTube Link](https://youtube.com/watch?v=lZpCW0_U2fY) 2025-01-21T10:00Z 118K followers, [----] engagements "How to Influence High-Net-Worth Clients Using Neuroeconomics High-net-worth clients dont make decisions the way you think. Their brains balance emotion and logicbut emotions almost always win. Understanding this is the key to closing high-ticket sales without feeling pushy. 🔹 Why emotions drive most luxury purchaseseven for logical buyers 🔹 How the brain weighs risk vs. reward in high-ticket sales 🔹 The power of exclusivity social proof & loss aversion 🔹 How to influence client choices without pressure This is where neuroeconomics comes in. By understanding how status belonging and" [YouTube Link](https://youtube.com/watch?v=raH_3bQj1uA) 2025-01-31T16:01Z 118K followers, 28.1K engagements "Why Talking Too Much Makes You Look Weak You think silence is awkward. But in truth it gives you power. Most people rush to fill every gap in conversation because they fear silence means rejection or uncertainty. But when you do that you lose authority. High net worth individuals make judgments in those quiet moments. They decide whether you are composed or unsure. In this video I break down why silence reveals status how filling it signals insecurity and the simple mindset and habits that help you hold quiet without panic so youre seen as confident rather than desperate for approval. Learn" [YouTube Link](https://youtube.com/watch?v=zSJYERR62FY) 2026-01-23T14:01Z 118K followers, 205.9K engagements "How to Speak the Language of Luxury to High-Net-Worth Individuals Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy understands the transformative power of language in the luxury industry. Simple yet intentional word choices such as replacing "price" with "investment" or "contract" with "agreement" can create an atmosphere of" [YouTube Link](https://youtube.com/watch?v=1UQ2YMT2oxE) 2025-01-17T16:00Z 118K followers, 211.5K engagements "Eva Peron The History and Life of Evita Andrew Lloyd Weber wrote one of his most famous musicals about her in the 1970s. In [----] Madonna won a Golden Globe Award for starring as her in a film. She is venerated alongside the virgin Mary in many Catholic homes. But she was also bombarded with tomatoes during her only visit to Switzerland King George VI refused to meet her and even after her death her body was stolen not once but twice by those who vehemently hated her. All of this is a testament to the extraordinary impact and legacy of Eva Peron who from humble beginnings eventually became the" [YouTube Link](https://youtube.com/watch?v=9CcbF_6GFvU) 2021-12-06T19:03Z 86.4K followers, 56.9K engagements "How to Use Scarcity to Sell Exclusive Luxury Products In luxury sales scarcity is key to driving desire. Highlighting limited availability and exclusivity makes your product feel prestigious valuable and irresistible to high-net-worth clients. Learn how to create urgency and connect with clients who value distinction and rarity. Luxury Sales Selling Luxury Products Scarcity in Sales Limited Edition Luxury Exclusive Luxury Items High-End Client Sales Tips Luxury Academy Creating Urgency in Sales Selling to High-Net-Worth Clients Luxury Marketing Techniques Scarcity Heuristic Luxury Sales" [YouTube Link](https://youtube.com/watch?v=DWPqhKbORjM) 2025-02-13T14:00Z 118K followers, [----] engagements ""Guanxi Explained Why It Matters in China 💡" #salestips Business in China isnt about quick salesits about relationships. Guanxi is the unspoken currency that builds trust and opens doors. Rushing a deal That wont work. But with patience and the right approach success follows naturally. business in china china business culture how to do business in china guangxi china china sales strategy building relationships in china china networking china business etiquette china market entry strategy chinese business mindset trust in chinese business china business relationships how to sell in china" [YouTube Link](https://youtube.com/watch?v=QuDkPJohhqE) 2025-03-06T14:00Z 118K followers, [----] engagements "Premium Mediocre. Easily accessible luxury. So when we think about luxury we think about scarcity and exclusivity right Luxury by definition is something that isnt easily accessible or acquirable by the overwhelming majority of the population. So for example mobile phone ownership which has been acquired by well over 90% of the worlds population wouldnt be considered luxury. A trip to a private island on the other hand which is the privilege of only a handful of people on the planet is of course by definition luxury. So of course luxury brands then sell products which are scarce and hard to" [YouTube Link](https://youtube.com/watch?v=cwVb2r1kpB8) 2022-11-09T15:14Z 47.1K followers, [----] engagements "Why the Word Luxury Has Lost Its Meaning #shorts #luxury #branding #experience Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer Experience Luxury Marketing Brand Language High-End Service Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer" [YouTube Link](https://youtube.com/watch?v=1thd0rAf4L8) 2026-02-10T14:00Z 118K followers, [----] engagements "What Your Luxury Watch Says About You and The Psychology Behind It Ever wondered why people buy luxury items It's not just about the price tag. Psychological motivations include the desire for status exclusivity and self-expression. People buy luxury items to signal their success and differentiate themselves from others fulfilling an innate human need for a sense of belonging. The more exclusive the "club" the better. For example owning a luxury watch isn't just about telling timeit's a symbol of achievement and personal taste. Each watch brand tells a different story about the wearer: a" [YouTube Link](https://youtube.com/watch?v=3j4Zuf233pM) 2024-08-02T15:00Z 118K followers, [----] engagements "What to Say When High-Net-Worth Clients Are Demanding High-stakes situations are inevitable with high-net-worth clients. The key to earning their trust lies in staying calm clear and realistic. Learn how to maintain composure communicate with confidence and set expectations that build trusteven in the toughest moments. High-Net-Worth Clients Communicating Under Pressure Handling Demanding Clients Luxury Client Service Calm Communication Strategies Client Trust Building Effective Crisis Communication High-Stakes Conversations Luxury Academy Leadership Under Pressure Professional Communication" [YouTube Link](https://youtube.com/watch?v=4wVLqPJzI_4) 2025-02-04T14:00Z 118K followers, [----] engagements "Are Luxury Shoppers Really That Different Think luxury consumers are from another planet Think again. They have everyday habits just like the rest of us. A funny story about the Queen illustrates this perfectly: for years she thought the world smelled of fresh paint because everyone repaints before her visits This quirky anecdote busts the myth that luxury shoppers are all about being flashy. In reality they often value subtlety privacy and the intrinsic quality of their purchases over showy displays. Brands that get this can connect much better with their high-end clients. Want to learn more" [YouTube Link](https://youtube.com/watch?v=7uMDJ4lxlHI) 2024-07-31T15:00Z 109K followers, [----] engagements "The Secret Playbook Luxury Brands Use to Win Christmas Luxury brands dominate Christmas salesso what's their secret In this video Paul Russell co-founder of Luxury Academy reveals the critical mistake most luxury brands make and why avoiding it is key to skyrocketing your sales this holiday season. Discover how top luxury brands like Dior and Burberry use psychological strategies to win big without ever offering discounts. Paul dives into the tactics that create massive demand from harnessing exclusivity and FOMO to crafting emotional holiday campaigns that tap into the magic of the season." [YouTube Link](https://youtube.com/watch?v=DF3XiCoOTTU) 2024-11-01T16:00Z 118K followers, 14.5K engagements "The Science of Trust How Oxytocin Drives Luxury Sales Trust and connection are essential in luxury sales and oxytocinthe bonding hormoneplays a key role. By personalising interactions showing empathy and focusing on the client you create meaningful connections that drive trust loyalty and future sales. Luxury Sales Tips Building Client Trust Oxytocin in Sales Selling to High-End Clients Genuine Connections in Sales Personalised Client Experience Luxury Academy Client Loyalty Strategies Empathy in Sales Creating Trust in Luxury Sales High-End Client Psychology Relationship-Building in Sales" [YouTube Link](https://youtube.com/watch?v=H_AFS-BNspQ) 2025-03-04T14:00Z 118K followers, [----] engagements "The Four Wealth Categories Every Luxury Expert Must Know When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver" [YouTube Link](https://youtube.com/watch?v=IMGnEDrkjLQ) 2024-12-06T16:00Z 118K followers, 29.4K engagements "4 Ways High-Net-Worth Clients Communicate High-net-worth clients communicate in unique ways and recognising their style is the key to success. Learn the [--] most common communication styles and how to adapt whether theyre results-driven detail-focused relationship-oriented or cautious. High-Net-Worth Clients Client Communication Styles How to Communicate With Wealthy Clients Adapting Communication for High-End Clients Luxury Sales Training Building Client Relationships High-End Client Service Effective Communication Tips Luxury Academy Client Retention Strategies High-Net-Worth Clients Client" [YouTube Link](https://youtube.com/watch?v=P5gvwH1CxSg) 2025-01-30T14:00Z 118K followers, [----] engagements "Why Too Many Choices Lose Sales (And How to Fix It) Decision fatigue can stop clients from making confident choices. In luxury sales curating options guiding the process and allowing space for decisions can prevent overwhelm and ensure clients feel clear and empowered. Simplify the sale to close right. Luxury Sales Tips Preventing Decision Fatigue Helping Clients Make Decisions Selling to High-End Clients Luxury Client Psychology Simplify the Sales Process High-Net-Worth Clients Luxury Academy Selling With Confidence Decision-Making in Sales Curating Options for Clients Luxury Sales Success" [YouTube Link](https://youtube.com/watch?v=PI7cOu_l6_o) 2025-02-27T14:00Z 118K followers, [----] engagements "What Rolls-Royce Can Teach You About Selling Luxury Anchoring is the key to shifting focus from price to value in luxury sales. By intentionally leading with exclusivity craftsmanship or rarity you help clients see the bigger picture. Learn how this technique used by top luxury brands can elevate your sales approach. Anchoring in Sales Luxury Sales Techniques Selling to High-End Clients How to Sell Exclusivity Luxury Client Psychology Value-Based Selling High-Net-Worth Client Sales Focus on Value Not Price Selling Rare Luxury Items Luxury Academy Cognitive Bias in Sales Rolls-Royce Sales" [YouTube Link](https://youtube.com/watch?v=QDXLtAUzU4w) 2025-02-18T14:00Z 118K followers, [----] engagements "The Secret to Turning Client Doubts Into Confidence Overcome emotional barriers in luxury sales by addressing fear of regret and uncertainty. Reassure clients by highlighting how your product aligns with their values sharing relatable examples and using social proof to build trust and confidence. Luxury Sales Tips Overcoming Client Hesitation Selling High-End Products Emotional Barriers in Sales Fear of Regret in Sales Building Client Confidence High-End Client Psychology Selling to Wealthy Clients Reassurance Techniques for Luxury Sales Social Proof in Sales Aligning Products With Client" [YouTube Link](https://youtube.com/watch?v=S9_tf6eqesk) 2025-02-20T14:00Z 118K followers, [----] engagements "How Luxury Brands Hack Your Brain to Make You Spend Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying decisions. You'll" [YouTube Link](https://youtube.com/watch?v=UqjliKhDac8) 2024-08-02T15:00Z 118K followers, 34.3K engagements "Confidence in Luxury Sales Made Easy When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused environment. Turn client" [YouTube Link](https://youtube.com/watch?v=WHjpfcJXYqw) 2025-01-07T16:00Z 118K followers, [----] engagements "Four Categories of Wealth Explained When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver unforgettable luxury" [YouTube Link](https://youtube.com/watch?v=XSklbm1DMx8) 2024-12-08T16:42Z 118K followers, [----] engagements "How Luxury Becomes a Daily Norm for the Ultra-Wealthy For high net worth individuals luxury is more than an occasional indulgenceit's a necessity and a symbol of status success and personal taste. Unlike the average consumer who sees luxury as a rare treat these individuals integrate luxury into their everyday lives. Their Bentley isn't just a car; it's a standard of living. This expectation of high service levels customisation and exclusivity is why they value rarity and a personal connection to the brand. For them luxury is an integral part of their lifestyle. Discover more about the unique" [YouTube Link](https://youtube.com/watch?v=bA3w6GiL44E) 2024-08-01T15:00Z 118K followers, [----] engagements "The Language Mistake That Kills Your Authority #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Luxury Consumer Behavior Communication Skills Executive Presence Authority in Communication Professional Language Influencing Wealthy Clients Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology" [YouTube Link](https://youtube.com/watch?v=bjT3qqZCFBE) 2026-01-20T14:01Z 118K followers, 29.9K engagements "How to Sell High-End Products Using Psychological Triggers Luxury clients dont make decisions the way you think. Their brains rely on mental shortcuts known as heuristics that shape how they perceive value quality and exclusivity. But how do you use this to your advantage Im Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy and in this video Ill show you how to apply three powerful heuristics to influence high-net-worth clients decisions: 🔹 Brand Heuristic Why prestige brands instantly gain trust and how to position yours for credibility. 🔹 Price-Quality" [YouTube Link](https://youtube.com/watch?v=g2ec6IIOGfY) 2025-02-07T16:08Z 118K followers, 22.8K engagements "How to Ask High-Net-Worth Clients Questions Without Offending Them High-net-worth clients prefer a conversational approach when sharing information. Learn how to ask the right questions with polite phrasing delegation options and seamless conversations that respect their time and preferences. High-Net-Worth Clients Effective Client Communication How to Ask Questions to Wealthy Clients Polite Client Communication High-End Customer Service Luxury Sales Tips Gathering Information From Clients Luxury Academy Professional Client Conversations Respectful Questioning Techniques Elite Client" [YouTube Link](https://youtube.com/watch?v=jChaTzE4G68) 2025-02-06T14:00Z 118K followers, [----] engagements "Why We Buy Things We Cant Afford The Psychology of Luxury Purchases Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying" [YouTube Link](https://youtube.com/watch?v=lgGpG7z6v-k) 2024-08-04T17:00Z 118K followers, [----] engagements "How to Use FOMO to Close Luxury Sales In luxury sales exclusivity and the fear of missing out (FOMO) are powerful motivators. Highlighting the rarity of an item and the prestige it represents can drive clients to commit. Authenticity is keyemphasise distinction and urgency without creating pressure. Luxury Sales Tips Selling Rare Luxury Items Exclusivity in Sales FOMO in Luxury Sales High-End Client Motivation Selling Limited Edition Products Luxury Academy Fear of Missing Out in Sales How to Sell Exclusivity High-Net-Worth Client Psychology Creating Urgency in Sales Selling Bespoke Luxury" [YouTube Link](https://youtube.com/watch?v=mAPZ-fvDhIM) 2025-02-25T14:01Z 118K followers, [----] engagements "How to Perfect Personalised Client Experiences Luxury Sales Masterclass In the luxury world personalisation isnt optional its essential. High-net-worth clients expect more than just excellent service; they want experiences crafted uniquely for them. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy shares the most effective strategies to personalise client interactions and build lasting relationships. Remembering key details using names effectively acknowledging preferences and adapting your language can transform your approach. Referencing past conversations and" [YouTube Link](https://youtube.com/watch?v=oR3aWURaGSk) 2025-01-24T16:00Z 118K followers, 14.2K engagements "What Makes High-End Clients Say I Need This In the luxury market high-net-worth clients are drawn to the new and unique. Learn how to leverage the novelty heuristic by showcasing what makes your product truly distinctive exciting and exclusive. Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products Innovative Sales Techniques High-End Client Attraction Luxury Academy Highlighting Product Uniqueness Selling Exclusive Products Creating Luxury Excitement Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products" [YouTube Link](https://youtube.com/watch?v=p-ooE_5z4ro) 2025-02-11T14:00Z 118K followers, [----] engagements "Why Trying to Look Confident Backfires #shorts #leadership #confidence #presence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence Confidence vs Insecurity Communication Skills Influencing Wealthy Clients Leadership Presence Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence" [YouTube Link](https://youtube.com/watch?v=qNLx0I_VdMw) 2026-02-03T14:01Z 118K followers, 17.2K engagements ""The [--] Types of Wealth Explained Where Do You Fit 🏛" #salestips Wealth isnt one size fits all. There are four types of wealth: inherited self made earned and unexpected. Each group thinks about luxury differently. Some value tradition others see luxury as a reward and some need guidance navigating their new status. Understanding these differences is key to building trust and selling effectively in the luxury market. wealth types types of wealth inherited wealth self made wealth earned wealth unexpected wealth luxury clients high net worth individuals billionaire mindset how billionaires" [YouTube Link](https://youtube.com/watch?v=uNZ6t2_u9GU) 2025-02-15T14:01Z 118K followers, [----] engagements "The Secrets Behind Our Addiction To Luxury Brands Ever wondered why you're irresistibly drawn to luxury brands like Louis Vuitton Dior and Mot & Chandon The answer lies in the powerful psychology that drives us to invest in these high-end products. In this video Paul Russell co-founder of Luxury Academy explores how Bernard Arnault the mastermind behind LVMH has perfected the use of psychological heuristics to build his $221 billion empire. Discover the five key heuristics that luxury consumers unconsciously rely on when making purchasing decisions. These include the price-quality bias the" [YouTube Link](https://youtube.com/watch?v=0mX6j8ohqEA) 2024-08-30T15:00Z 118K followers, 86.5K engagements "Why Silence Is So Powerful in High-Stakes Meetings #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings High Stakes Meetings Leadership Communication Confidence in Speaking Professional Presence Influencing Decision Makers Business Psychology Client Meetings Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings" [YouTube Link](https://youtube.com/watch?v=84bArgcx_IQ) 2026-01-27T14:00Z 118K followers, 31.1K engagements "How To Upsell In Any Scenario In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away." [YouTube Link](https://youtube.com/watch?v=zzgEw3byQsw) 2025-01-14T16:00Z 118K followers, [----] engagements "Before You Set Your Prices Watch This Most people set their prices based on fear. Fear of losing the client. Fear of sounding expensive. Fear of being judged. But price is never just a number. It is a psychological signal. It shapes belief before you say a single word. In this video I break down why people do not judge value and then justify the price. They see the price first and then construct the value to protect themselves from regret. This is known as price quality bias and it changes how expensive things are experienced not just how they are evaluated. If you sell premium services or" [YouTube Link](https://youtube.com/watch?v=IWpBxHqU1G8) 2026-02-13T14:00Z 118K followers, 137.4K engagements "Why the Word Luxury Has Lost Its Meaning #shorts #luxury #branding #experience Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer Experience Luxury Marketing Brand Language High-End Service Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer" [YouTube Link](https://youtube.com/watch?v=1thd0rAf4L8) 2026-02-10T14:00Z 118K followers, [----] engagements "Youve Been Lied To About Luxury. Here's Why If everyones doing it its not luxury. Its just branding. Most hotels brands and experiences use the word luxury to sell gloss marble labels or ritualised gestures like macarons on slate boards and scripted greetings. But when everyone repeats the same signals those signals lose all meaning. High net worth individuals dont fall for performance. They see through it immediately. In this video I break down why predictable luxury feels hollow how true luxury is actually recognised and what separates surfacelevel gestures from experiences that create real" [YouTube Link](https://youtube.com/watch?v=AFzacul0304) 2026-02-06T14:00Z 118K followers, 38.7K engagements "Why Trying to Look Confident Backfires #shorts #leadership #confidence #presence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence Confidence vs Insecurity Communication Skills Influencing Wealthy Clients Leadership Presence Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence" [YouTube Link](https://youtube.com/watch?v=qNLx0I_VdMw) 2026-02-03T14:01Z 118K followers, 17.2K engagements "This is What Real Confidence Looks Like Trying to look confident is often the clearest sign youre not. Most people think confidence is something you show. What they are really showing is insecurity. Some people try too hard to appear confident with big gestures exaggerated eye contact or over-the-top enthusiasm. In rooms with real authority high-net-worth individuals can sense that performance instantly. They dont need to be impressed. They need to see control. In this video I break down why overperformance reveals fear how real confidence looks in practice and how to build composure that" [YouTube Link](https://youtube.com/watch?v=KAvpvkMmcro) 2026-01-30T14:00Z 118K followers, 142.2K engagements "Why Silence Is So Powerful in High-Stakes Meetings #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings High Stakes Meetings Leadership Communication Confidence in Speaking Professional Presence Influencing Decision Makers Business Psychology Client Meetings Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings" [YouTube Link](https://youtube.com/watch?v=84bArgcx_IQ) 2026-01-27T14:00Z 118K followers, 31.1K engagements "Why Talking Too Much Makes You Look Weak You think silence is awkward. But in truth it gives you power. Most people rush to fill every gap in conversation because they fear silence means rejection or uncertainty. But when you do that you lose authority. High net worth individuals make judgments in those quiet moments. They decide whether you are composed or unsure. In this video I break down why silence reveals status how filling it signals insecurity and the simple mindset and habits that help you hold quiet without panic so youre seen as confident rather than desperate for approval. Learn" [YouTube Link](https://youtube.com/watch?v=zSJYERR62FY) 2026-01-23T14:01Z 118K followers, 205.9K engagements "The Language Mistake That Kills Your Authority #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Luxury Consumer Behavior Communication Skills Executive Presence Authority in Communication Professional Language Influencing Wealthy Clients Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology" [YouTube Link](https://youtube.com/watch?v=bjT3qqZCFBE) 2026-01-20T14:01Z 118K followers, 29.9K engagements "The Reason Youre Not Taken Seriously In Conversations You think you're being polite. But your words are quietly sabotaging you. Phrases like I might be wrong or just checking sound harmless but they quietly erode your authority especially with high-performing or high-net-worth individuals. In this video I break down how hesitation in speech reveals insecurity how uncertainty costs you respect and how small language shifts can completely change the way you're perceived. This is what separates those who lead from those who are overlooked. Learn more about Luxury Academy:" [YouTube Link](https://youtube.com/watch?v=NkEdaCcGShw) 2026-01-16T14:03Z 118K followers, 131.8K engagements ""Why Emotion Controls Luxury Buying Decisions 👀" #salestips Luxury buyers dont rely on logicthey buy with emotion first. Their brains are wired to desire exclusivity status and prestige before rational thinking kicks in. Mastering this psychology is the key to closing high-ticket sales. luxury sales psychology how luxury buyers think emotional vs rational buying high net worth sales selling to the wealthy how to sell luxury luxury buying behavior paul russell luxury academy high-ticket sales techniques sales psychology how to influence luxury clients luxury sales psychology how luxury buyers" [YouTube Link](https://youtube.com/watch?v=-aSUJ2Rn7xk) 2025-03-11T14:00Z 118K followers, 22.2K engagements ""Personalisation Sells Heres Why 🏆" #salestips Clients expect more than just servicethey expect personalisation. Remembering details using their name and acknowledging preferences makes all the difference. Get this right and your client relationships will skyrocket. personalisation in sales client experience strategy how to win luxury clients building client relationships luxury sales techniques customer retention strategies how to sell to high net worth clients luxury customer service relationship selling emotional intelligence in sales paul russell luxury academy personalisation in sales" [YouTube Link](https://youtube.com/watch?v=fqSfJULOx_g) 2025-03-09T14:00Z 118K followers, 17.6K engagements ""Guanxi Explained Why It Matters in China 💡" #salestips Business in China isnt about quick salesits about relationships. Guanxi is the unspoken currency that builds trust and opens doors. Rushing a deal That wont work. But with patience and the right approach success follows naturally. business in china china business culture how to do business in china guangxi china china sales strategy building relationships in china china networking china business etiquette china market entry strategy chinese business mindset trust in chinese business china business relationships how to sell in china" [YouTube Link](https://youtube.com/watch?v=QuDkPJohhqE) 2025-03-06T14:00Z 118K followers, [----] engagements "The Science of Trust How Oxytocin Drives Luxury Sales Trust and connection are essential in luxury sales and oxytocinthe bonding hormoneplays a key role. By personalising interactions showing empathy and focusing on the client you create meaningful connections that drive trust loyalty and future sales. Luxury Sales Tips Building Client Trust Oxytocin in Sales Selling to High-End Clients Genuine Connections in Sales Personalised Client Experience Luxury Academy Client Loyalty Strategies Empathy in Sales Creating Trust in Luxury Sales High-End Client Psychology Relationship-Building in Sales" [YouTube Link](https://youtube.com/watch?v=H_AFS-BNspQ) 2025-03-04T14:00Z 118K followers, [----] engagements ""Why Emotional Intelligence Makes or Breaks Sales 🧠" #salestips Emotional intelligence is the key to winning and keeping high-net-worth clients. If you cant control your emotions read subtle cues or show empathy youre already losing the sale. Self-awareness self-regulation empathy and social skills separate top luxury salespeople from the rest. Master them and clients will trust you instantly. emotional intelligence emotional intelligence in sales sales psychology high net worth clients selling to luxury clients sales skills persuasion techniques self awareness in business empathy in sales" [YouTube Link](https://youtube.com/watch?v=U9ZtxcBcqxw) 2025-03-02T14:00Z 118K followers, [----] engagements "How to Use Emotional Intelligence to Win Clients & Build Trust Emotional intelligence (EQ) is the secret weapon of top sales professionals. If you want to win high-value clients and build trust that lasts you need more than just product knowledgeyou need to understand emotions both yours and theirs. 🔹 The four key traits of emotional intelligence in sales 🔹 How self-awareness keeps you in control during high-stakes interactions 🔹 Why empathy helps you connect with clients on a deeper level 🔹 The role of social skills in building lasting relationships Luxury clients expect more than just a" [YouTube Link](https://youtube.com/watch?v=6P4fB8wR4uc) 2025-02-28T16:00Z 118K followers, 15.7K engagements "Why Too Many Choices Lose Sales (And How to Fix It) Decision fatigue can stop clients from making confident choices. In luxury sales curating options guiding the process and allowing space for decisions can prevent overwhelm and ensure clients feel clear and empowered. Simplify the sale to close right. Luxury Sales Tips Preventing Decision Fatigue Helping Clients Make Decisions Selling to High-End Clients Luxury Client Psychology Simplify the Sales Process High-Net-Worth Clients Luxury Academy Selling With Confidence Decision-Making in Sales Curating Options for Clients Luxury Sales Success" [YouTube Link](https://youtube.com/watch?v=PI7cOu_l6_o) 2025-02-27T14:00Z 118K followers, [----] engagements "How to Use FOMO to Close Luxury Sales In luxury sales exclusivity and the fear of missing out (FOMO) are powerful motivators. Highlighting the rarity of an item and the prestige it represents can drive clients to commit. Authenticity is keyemphasise distinction and urgency without creating pressure. Luxury Sales Tips Selling Rare Luxury Items Exclusivity in Sales FOMO in Luxury Sales High-End Client Motivation Selling Limited Edition Products Luxury Academy Fear of Missing Out in Sales How to Sell Exclusivity High-Net-Worth Client Psychology Creating Urgency in Sales Selling Bespoke Luxury" [YouTube Link](https://youtube.com/watch?v=mAPZ-fvDhIM) 2025-02-25T14:01Z 118K followers, [----] engagements "The Secret to Turning Client Doubts Into Confidence Overcome emotional barriers in luxury sales by addressing fear of regret and uncertainty. Reassure clients by highlighting how your product aligns with their values sharing relatable examples and using social proof to build trust and confidence. Luxury Sales Tips Overcoming Client Hesitation Selling High-End Products Emotional Barriers in Sales Fear of Regret in Sales Building Client Confidence High-End Client Psychology Selling to Wealthy Clients Reassurance Techniques for Luxury Sales Social Proof in Sales Aligning Products With Client" [YouTube Link](https://youtube.com/watch?v=S9_tf6eqesk) 2025-02-20T14:00Z 118K followers, [----] engagements "What Rolls-Royce Can Teach You About Selling Luxury Anchoring is the key to shifting focus from price to value in luxury sales. By intentionally leading with exclusivity craftsmanship or rarity you help clients see the bigger picture. Learn how this technique used by top luxury brands can elevate your sales approach. Anchoring in Sales Luxury Sales Techniques Selling to High-End Clients How to Sell Exclusivity Luxury Client Psychology Value-Based Selling High-Net-Worth Client Sales Focus on Value Not Price Selling Rare Luxury Items Luxury Academy Cognitive Bias in Sales Rolls-Royce Sales" [YouTube Link](https://youtube.com/watch?v=QDXLtAUzU4w) 2025-02-18T14:00Z 118K followers, [----] engagements ""The [--] Types of Wealth Explained Where Do You Fit 🏛" #salestips Wealth isnt one size fits all. There are four types of wealth: inherited self made earned and unexpected. Each group thinks about luxury differently. Some value tradition others see luxury as a reward and some need guidance navigating their new status. Understanding these differences is key to building trust and selling effectively in the luxury market. wealth types types of wealth inherited wealth self made wealth earned wealth unexpected wealth luxury clients high net worth individuals billionaire mindset how billionaires" [YouTube Link](https://youtube.com/watch?v=uNZ6t2_u9GU) 2025-02-15T14:01Z 118K followers, [----] engagements "The Four Types of Wealth Every Luxury Seller Must Know Not all wealthy clients are the same. Billionaires millionaires and high-net-worth individuals have different mindsets spending habits and expectations when it comes to luxury. If you work in luxury sales understanding the four types of wealth is the key to selling effectively building trust and strengthening client relationships. 🔹 Inherited Wealth The old money mindset & why tradition matters 🔹 Self-Made Wealth How entrepreneurs & billionaires buy luxury 🔹 Earned Wealth Why professionals value quality & prestige 🔹 Unexpected Wealth" [YouTube Link](https://youtube.com/watch?v=T73GBMVWLG8) 2025-02-14T16:08Z 118K followers, 25.8K engagements "How to Use Scarcity to Sell Exclusive Luxury Products In luxury sales scarcity is key to driving desire. Highlighting limited availability and exclusivity makes your product feel prestigious valuable and irresistible to high-net-worth clients. Learn how to create urgency and connect with clients who value distinction and rarity. Luxury Sales Selling Luxury Products Scarcity in Sales Limited Edition Luxury Exclusive Luxury Items High-End Client Sales Tips Luxury Academy Creating Urgency in Sales Selling to High-Net-Worth Clients Luxury Marketing Techniques Scarcity Heuristic Luxury Sales" [YouTube Link](https://youtube.com/watch?v=DWPqhKbORjM) 2025-02-13T14:00Z 118K followers, [----] engagements "What Makes High-End Clients Say I Need This In the luxury market high-net-worth clients are drawn to the new and unique. Learn how to leverage the novelty heuristic by showcasing what makes your product truly distinctive exciting and exclusive. Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products Innovative Sales Techniques High-End Client Attraction Luxury Academy Highlighting Product Uniqueness Selling Exclusive Products Creating Luxury Excitement Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products" [YouTube Link](https://youtube.com/watch?v=p-ooE_5z4ro) 2025-02-11T14:00Z 118K followers, [----] engagements ""Want to Sell High-Ticket Use This Hack 💰" #luxury #sales Luxury clients dont overthink purchasesthey rely on mental shortcuts. This is why prestige price and exclusivity influence their decisions more than logic. If youre not using these psychological triggers youre leaving money on the table. luxury sales high-ticket sales luxury clients selling to the wealthy high-net-worth clients luxury psychology sales psychology heuristics in sales premium pricing scarcity marketing selling luxury products high-end sales how to sell to the rich price perception Paul Russell Luxury Academy luxury sales" [YouTube Link](https://youtube.com/watch?v=hcEiUBT_2IQ) 2025-02-09T14:00Z 118K followers, [----] engagements "How to Sell High-End Products Using Psychological Triggers Luxury clients dont make decisions the way you think. Their brains rely on mental shortcuts known as heuristics that shape how they perceive value quality and exclusivity. But how do you use this to your advantage Im Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy and in this video Ill show you how to apply three powerful heuristics to influence high-net-worth clients decisions: 🔹 Brand Heuristic Why prestige brands instantly gain trust and how to position yours for credibility. 🔹 Price-Quality" [YouTube Link](https://youtube.com/watch?v=g2ec6IIOGfY) 2025-02-07T16:08Z 118K followers, 22.8K engagements "How to Ask High-Net-Worth Clients Questions Without Offending Them High-net-worth clients prefer a conversational approach when sharing information. Learn how to ask the right questions with polite phrasing delegation options and seamless conversations that respect their time and preferences. High-Net-Worth Clients Effective Client Communication How to Ask Questions to Wealthy Clients Polite Client Communication High-End Customer Service Luxury Sales Tips Gathering Information From Clients Luxury Academy Professional Client Conversations Respectful Questioning Techniques Elite Client" [YouTube Link](https://youtube.com/watch?v=jChaTzE4G68) 2025-02-06T14:00Z 118K followers, [----] engagements "What to Say When High-Net-Worth Clients Are Demanding High-stakes situations are inevitable with high-net-worth clients. The key to earning their trust lies in staying calm clear and realistic. Learn how to maintain composure communicate with confidence and set expectations that build trusteven in the toughest moments. High-Net-Worth Clients Communicating Under Pressure Handling Demanding Clients Luxury Client Service Calm Communication Strategies Client Trust Building Effective Crisis Communication High-Stakes Conversations Luxury Academy Leadership Under Pressure Professional Communication" [YouTube Link](https://youtube.com/watch?v=4wVLqPJzI_4) 2025-02-04T14:00Z 118K followers, [----] engagements "How to Influence High-Net-Worth Clients Using Neuroeconomics High-net-worth clients dont make decisions the way you think. Their brains balance emotion and logicbut emotions almost always win. Understanding this is the key to closing high-ticket sales without feeling pushy. 🔹 Why emotions drive most luxury purchaseseven for logical buyers 🔹 How the brain weighs risk vs. reward in high-ticket sales 🔹 The power of exclusivity social proof & loss aversion 🔹 How to influence client choices without pressure This is where neuroeconomics comes in. By understanding how status belonging and" [YouTube Link](https://youtube.com/watch?v=raH_3bQj1uA) 2025-01-31T16:01Z 118K followers, 28.1K engagements "4 Ways High-Net-Worth Clients Communicate High-net-worth clients communicate in unique ways and recognising their style is the key to success. Learn the [--] most common communication styles and how to adapt whether theyre results-driven detail-focused relationship-oriented or cautious. High-Net-Worth Clients Client Communication Styles How to Communicate With Wealthy Clients Adapting Communication for High-End Clients Luxury Sales Training Building Client Relationships High-End Client Service Effective Communication Tips Luxury Academy Client Retention Strategies High-Net-Worth Clients Client" [YouTube Link](https://youtube.com/watch?v=P5gvwH1CxSg) 2025-01-30T14:00Z 118K followers, [----] engagements "3 Secrets to Winning Over High-Net-Worth Clients High-net-worth clients dont wait they judge your service instantly. Discover the [--] critical skills you need to impress them: precision respect for time and personalisation. High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End Clients Luxury Sales Tips Communication for High-End Sales Personalised Customer Service High-End Client Retention Luxury Academy Elite Client Service Tip High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End" [YouTube Link](https://youtube.com/watch?v=GwN2yFWPTlQ) 2025-01-28T14:00Z 118K followers, 11.8K engagements "How to Perfect Personalised Client Experiences Luxury Sales Masterclass In the luxury world personalisation isnt optional its essential. High-net-worth clients expect more than just excellent service; they want experiences crafted uniquely for them. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy shares the most effective strategies to personalise client interactions and build lasting relationships. Remembering key details using names effectively acknowledging preferences and adapting your language can transform your approach. Referencing past conversations and" [YouTube Link](https://youtube.com/watch?v=oR3aWURaGSk) 2025-01-24T16:00Z 118K followers, 14.2K engagements "Master The Language of Luxury Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. luxury communication luxury sales tips luxury academy language in luxury luxury client experience Paul Russell Luxury Academy luxury psychology exclusive branding strategies elevate client interactions luxury marketing how to sell luxury luxury customer service luxury sales techniques high-end brand strategies selling luxury" [YouTube Link](https://youtube.com/watch?v=lZpCW0_U2fY) 2025-01-21T10:00Z 118K followers, [----] engagements "How to Speak the Language of Luxury to High-Net-Worth Individuals Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy understands the transformative power of language in the luxury industry. Simple yet intentional word choices such as replacing "price" with "investment" or "contract" with "agreement" can create an atmosphere of" [YouTube Link](https://youtube.com/watch?v=1UQ2YMT2oxE) 2025-01-17T16:00Z 118K followers, 211.5K engagements "How To Upsell In Any Scenario In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away." [YouTube Link](https://youtube.com/watch?v=zzgEw3byQsw) 2025-01-14T16:00Z 118K followers, [----] engagements "How to Read Client Body Language to Master Upselling In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away." [YouTube Link](https://youtube.com/watch?v=EM-BOERlGlM) 2025-01-10T16:00Z 118K followers, 14.4K engagements "Confidence in Luxury Sales Made Easy When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused environment. Turn client" [YouTube Link](https://youtube.com/watch?v=WHjpfcJXYqw) 2025-01-07T16:00Z 118K followers, [----] engagements "The Choice Paradox Is Costing You Sales Heres How To Fix It When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused" [YouTube Link](https://youtube.com/watch?v=M3we_CSJ6Js) 2025-01-03T16:00Z 116K followers, 11.5K engagements "Four Categories of Wealth Explained When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver unforgettable luxury" [YouTube Link](https://youtube.com/watch?v=XSklbm1DMx8) 2024-12-08T16:42Z 118K followers, [----] engagements "The Four Wealth Categories Every Luxury Expert Must Know When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver" [YouTube Link](https://youtube.com/watch?v=IMGnEDrkjLQ) 2024-12-06T16:00Z 118K followers, 29.4K engagements "The Secret Playbook Luxury Brands Use to Win Christmas Luxury brands dominate Christmas salesso what's their secret In this video Paul Russell co-founder of Luxury Academy reveals the critical mistake most luxury brands make and why avoiding it is key to skyrocketing your sales this holiday season. Discover how top luxury brands like Dior and Burberry use psychological strategies to win big without ever offering discounts. Paul dives into the tactics that create massive demand from harnessing exclusivity and FOMO to crafting emotional holiday campaigns that tap into the magic of the season." [YouTube Link](https://youtube.com/watch?v=DF3XiCoOTTU) 2024-11-01T16:00Z 118K followers, 14.5K engagements "The Secrets Behind Our Addiction To Luxury Brands Ever wondered why you're irresistibly drawn to luxury brands like Louis Vuitton Dior and Mot & Chandon The answer lies in the powerful psychology that drives us to invest in these high-end products. In this video Paul Russell co-founder of Luxury Academy explores how Bernard Arnault the mastermind behind LVMH has perfected the use of psychological heuristics to build his $221 billion empire. Discover the five key heuristics that luxury consumers unconsciously rely on when making purchasing decisions. These include the price-quality bias the" [YouTube Link](https://youtube.com/watch?v=0mX6j8ohqEA) 2024-08-30T15:00Z 118K followers, 86.5K engagements "How to Design an Unforgettable Luxury Experience Luxury brands often pride themselves on offering a unique experience but is it really memorable In this video Paul Russell co-founder of Luxury Academy shares his expert insights on how to design the ultimate luxury customer experience that will leave a lasting impression. Paul highlights the two most important aspects of customer interaction: understanding your brands values and connecting naturally with high-net-worth clients. Its about going beyond basic service to create an experience that makes your brand unforgettable. Whether you're just" [YouTube Link](https://youtube.com/watch?v=EGSNqIRXHP4) 2024-08-16T14:00Z 118K followers, 62.9K engagements "How to Sell Expensive Products Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales. Learn how to" [YouTube Link](https://youtube.com/watch?v=BIzIA6LjnYY) 2024-08-11T15:00Z 118K followers, 88.7K engagements "How to Use Psychology to Sell Luxury Items Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioral psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales." [YouTube Link](https://youtube.com/watch?v=4Z3ZkSDzc_Y) 2024-08-09T15:00Z 118K followers, 521K engagements "Understanding Luxury Sales: Desire Exclusivity and Identity Markers Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. If you want to master luxury sales watch this video and learn how to tap into the psychology of high-net-worth clients. Paul Russell's expertise will help" [YouTube Link](https://youtube.com/watch?v=2AmL_XhIqTU) 2024-08-08T13:30Z 118K followers, [----] engagements "Why We Buy Things We Cant Afford The Psychology of Luxury Purchases Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying" [YouTube Link](https://youtube.com/watch?v=lgGpG7z6v-k) 2024-08-04T17:00Z 118K followers, [----] engagements "The Secret to Gaining Trust from High Net Worth Clients Building trust and rapport with high net worth clients requires authenticity knowledge and just being yourself. Salespeople often start to act strangely around wealthy clients using language they wouldnt normally use which comes across as trying too hard. Most customers find this neediness off-putting. Remembering personal details and previous purchases helps build stronger relationships as do tailored recommendations and being transparent about the product's value and exclusivity. These practices enhance trust and rapport with high net" [YouTube Link](https://youtube.com/watch?v=iuxWlQPpi98) 2024-08-03T15:00Z 118K followers, 19.9K engagements "How Luxury Brands Hack Your Brain to Make You Spend Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying decisions. You'll" [YouTube Link](https://youtube.com/watch?v=UqjliKhDac8) 2024-08-02T15:00Z 118K followers, 34.3K engagements "What Your Luxury Watch Says About You and The Psychology Behind It Ever wondered why people buy luxury items It's not just about the price tag. Psychological motivations include the desire for status exclusivity and self-expression. People buy luxury items to signal their success and differentiate themselves from others fulfilling an innate human need for a sense of belonging. The more exclusive the "club" the better. For example owning a luxury watch isn't just about telling timeit's a symbol of achievement and personal taste. Each watch brand tells a different story about the wearer: a" [YouTube Link](https://youtube.com/watch?v=3j4Zuf233pM) 2024-08-02T15:00Z 118K followers, [----] engagements "How Luxury Becomes a Daily Norm for the Ultra-Wealthy For high net worth individuals luxury is more than an occasional indulgenceit's a necessity and a symbol of status success and personal taste. Unlike the average consumer who sees luxury as a rare treat these individuals integrate luxury into their everyday lives. Their Bentley isn't just a car; it's a standard of living. This expectation of high service levels customisation and exclusivity is why they value rarity and a personal connection to the brand. For them luxury is an integral part of their lifestyle. Discover more about the unique" [YouTube Link](https://youtube.com/watch?v=bA3w6GiL44E) 2024-08-01T15:00Z 118K followers, [----] engagements Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing
@luxuryacademy Luxury Academy
Luxury Academy posts on YouTube about luxury, paul, russell, how to the most. They currently have [-------] followers and [---] posts still getting attention that total [-------] engagements in the last [--] hours.
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- [--] Month [-------] +1,395%
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- [--] Month [--] +45%
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- [--] Week [-------] +9.40%
- [--] Month [-------] +37%
- [--] Months [-------] +79%
- [--] Year [-------] +169%
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Social Influence
Social category influence finance luxury brands fashion brands countries automotive brands travel destinations celebrities musicians
Social topic influence luxury #231, paul #303, russell #33, how to #2064, products #1892, luxury brands #5, trust #1249, language #446, relationships #1909, buying
Top accounts mentioned or mentioned by @luxuryacademynewsletter
Top assets mentioned Karat (KAT)
Top Social Posts
Top posts by engagements in the last [--] hours
"Queen Marie-Antoinette: Heartless Tyrant or Personification of Class and Splendour She was the last queen of France before the French Revolution and to this day perhaps the most famous French royal of all time. She is also one of the most controversial figures in modern history. She has been adored by thousands and yet most peoples immediate reaction when they hear her name is utter disgust. Yes for over [---] years queen Marie-Antoinette has been able to evoke only the most intense emotions among people all over the world. Remarkably however she is most famously known for a phrase that has"
YouTube Link 2023-10-12T19:55Z [--] followers, [---] engagements
"The $55 Million Watch. The Graff Diamonds Hallucination In [----] The House of Graff unveiled the worlds most expensive watch- the Graff Diamonds Hallucination. Priced at $55 million (38.9 million) its the most expensive item ever to have been displayed at the Baselworld exhibition. ------------------------------------------------------------------------------------------------------------- Learn more about Luxury Academy London: https://www.lux.ac/lux"
YouTube Link 2021-06-01T23:00Z 54.9K followers, [----] engagements
""Want to Sell High-Ticket Use This Hack 💰" #luxury #sales Luxury clients dont overthink purchasesthey rely on mental shortcuts. This is why prestige price and exclusivity influence their decisions more than logic. If youre not using these psychological triggers youre leaving money on the table. luxury sales high-ticket sales luxury clients selling to the wealthy high-net-worth clients luxury psychology sales psychology heuristics in sales premium pricing scarcity marketing selling luxury products high-end sales how to sell to the rich price perception Paul Russell Luxury Academy luxury sales"
YouTube Link 2025-02-09T14:00Z 118K followers, [----] engagements
"EP [--] The Psychology of Pricing - Luxury Academy Newsletter Theres something deliciously absurd about pricing. A handful of digits maybe a decimal point and suddenly grown adults behave like theyve spotted a clearance bin at Fortnums. We pretend its maths logical sober objective. Its never just a number. Its a message. Charm pricing prestige pricing anchoring decoys bundles Each one is like being guided through a gallery by Serge everything is fabulous a twist of lemon. Numbers dressed up to look sensible while whispering strange things to your lizard brain. [---] feels poised and confident."
YouTube Link 2025-09-23T18:12Z 71.9K followers, [---] engagements
"Tiffany Paperclip. The $1500 paper clip. Everyone who has ever worked in an office has used a paperclip some of us have even made paperclip necklaces out them. Speaking of paperclip jewllery the iconic jewellers Tiffany & Co has recently started listing everyday products on it's websites everyday products like paperclips Of course being Tiffany this is no ordinary paperclip it costs $1500 is made from [--] karat gold and can also be used as a bookmark. Just make sure you don't use it to clip some paper together and mistakenly give it away. Asking for your paperclip back might be a bit awkward."
YouTube Link 2021-06-03T23:00Z 52.3K followers, [----] engagements
"Understanding Luxury Sales: Desire Exclusivity and Identity Markers Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. If you want to master luxury sales watch this video and learn how to tap into the psychology of high-net-worth clients. Paul Russell's expertise will help"
YouTube Link 2024-08-08T13:30Z 118K followers, [----] engagements
"The Choice Paradox Is Costing You Sales Heres How To Fix It When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused"
YouTube Link 2025-01-03T16:00Z 116K followers, 11.5K engagements
"How to Master Small Talk with High-Net-Worth Individuals Discover how to confidently converse with High-Net-Worth Individuals and drive luxury sales by mastering the psychology of influence. In this video Paul Russell founder of Luxury Academy introduces the ARE Formula to make engaging with luxury clients effortless. This simple formula will teach you how to create unforgettable client experiences and build relationships by understanding luxury consumer behaviour. Once youve got this formula mastered youll become a small-talk expert and high-net-worth individuals will find you more"
YouTube Link 2024-07-26T17:00Z 116K followers, 515K engagements
"The Secret to Gaining Trust from High Net Worth Clients Building trust and rapport with high net worth clients requires authenticity knowledge and just being yourself. Salespeople often start to act strangely around wealthy clients using language they wouldnt normally use which comes across as trying too hard. Most customers find this neediness off-putting. Remembering personal details and previous purchases helps build stronger relationships as do tailored recommendations and being transparent about the product's value and exclusivity. These practices enhance trust and rapport with high net"
YouTube Link 2024-08-03T15:00Z 118K followers, 19.9K engagements
"Kolbe Index A. Can it really predict your strengths Hi today we are going to talk about one of the most popular personality tests around. The famous Kolbe Index Personality Assessment purports to help people reach their highest potential and help companies make the right appointments but in actual fact it really helps no one. This is because the test itself is based on dubious notions of human instinct which can actually end up hampering people from reaching their full potential. Lets look at why this is. Kathy Kolbe is a bestselling American author entrepreneur and speaker. She has famously"
YouTube Link 2022-02-11T00:00Z 116K followers, [----] engagements
""Why Emotion Controls Luxury Buying Decisions 👀" #salestips Luxury buyers dont rely on logicthey buy with emotion first. Their brains are wired to desire exclusivity status and prestige before rational thinking kicks in. Mastering this psychology is the key to closing high-ticket sales. luxury sales psychology how luxury buyers think emotional vs rational buying high net worth sales selling to the wealthy how to sell luxury luxury buying behavior paul russell luxury academy high-ticket sales techniques sales psychology how to influence luxury clients luxury sales psychology how luxury buyers"
YouTube Link 2025-03-11T14:00Z 118K followers, 22.2K engagements
"How to Use Psychology to Sell Luxury Items Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioral psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales."
YouTube Link 2024-08-09T15:00Z 118K followers, 521K engagements
"How to Use Emotional Intelligence to Win Clients & Build Trust Emotional intelligence (EQ) is the secret weapon of top sales professionals. If you want to win high-value clients and build trust that lasts you need more than just product knowledgeyou need to understand emotions both yours and theirs. 🔹 The four key traits of emotional intelligence in sales 🔹 How self-awareness keeps you in control during high-stakes interactions 🔹 Why empathy helps you connect with clients on a deeper level 🔹 The role of social skills in building lasting relationships Luxury clients expect more than just a"
YouTube Link 2025-02-28T16:00Z 118K followers, 15.7K engagements
"How to Sell Expensive Products Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales. Learn how to"
YouTube Link 2024-08-11T15:00Z 118K followers, 88.7K engagements
"How to Read Client Body Language to Master Upselling In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away."
YouTube Link 2025-01-10T16:00Z 118K followers, 14.4K engagements
"3 Secrets to Winning Over High-Net-Worth Clients High-net-worth clients dont wait they judge your service instantly. Discover the [--] critical skills you need to impress them: precision respect for time and personalisation. High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End Clients Luxury Sales Tips Communication for High-End Sales Personalised Customer Service High-End Client Retention Luxury Academy Elite Client Service Tip High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End"
YouTube Link 2025-01-28T14:00Z 118K followers, 11.8K engagements
"The Reason Youre Not Taken Seriously In Conversations You think you're being polite. But your words are quietly sabotaging you. Phrases like I might be wrong or just checking sound harmless but they quietly erode your authority especially with high-performing or high-net-worth individuals. In this video I break down how hesitation in speech reveals insecurity how uncertainty costs you respect and how small language shifts can completely change the way you're perceived. This is what separates those who lead from those who are overlooked. Learn more about Luxury Academy:"
YouTube Link 2026-01-16T14:03Z 118K followers, 131.8K engagements
"The Four Types of Wealth Every Luxury Seller Must Know Not all wealthy clients are the same. Billionaires millionaires and high-net-worth individuals have different mindsets spending habits and expectations when it comes to luxury. If you work in luxury sales understanding the four types of wealth is the key to selling effectively building trust and strengthening client relationships. 🔹 Inherited Wealth The old money mindset & why tradition matters 🔹 Self-Made Wealth How entrepreneurs & billionaires buy luxury 🔹 Earned Wealth Why professionals value quality & prestige 🔹 Unexpected Wealth"
YouTube Link 2025-02-14T16:08Z 118K followers, 25.8K engagements
""Why Emotional Intelligence Makes or Breaks Sales 🧠" #salestips Emotional intelligence is the key to winning and keeping high-net-worth clients. If you cant control your emotions read subtle cues or show empathy youre already losing the sale. Self-awareness self-regulation empathy and social skills separate top luxury salespeople from the rest. Master them and clients will trust you instantly. emotional intelligence emotional intelligence in sales sales psychology high net worth clients selling to luxury clients sales skills persuasion techniques self awareness in business empathy in sales"
YouTube Link 2025-03-02T14:00Z 118K followers, [----] engagements
""Personalisation Sells Heres Why 🏆" #salestips Clients expect more than just servicethey expect personalisation. Remembering details using their name and acknowledging preferences makes all the difference. Get this right and your client relationships will skyrocket. personalisation in sales client experience strategy how to win luxury clients building client relationships luxury sales techniques customer retention strategies how to sell to high net worth clients luxury customer service relationship selling emotional intelligence in sales paul russell luxury academy personalisation in sales"
YouTube Link 2025-03-09T14:00Z 118K followers, 17.6K engagements
"Why Storytelling is Essential in Luxury Sales Storytelling is a powerful tool in luxury sales drawing on our natural affinity for stories. By knowing your brand's history and unique selling points you can create compelling narratives that enhance the perceived value of your products. For example describing Acqua di Parma's connection to La Dolce Vita and its elegant fragrances can captivate clients. Personalise these stories to align with client interests and use vivid descriptions to strengthen the emotional bond between the client and the brand. For more insights visit Luxury Academy. Have"
YouTube Link 2024-07-30T15:00Z 116K followers, 24.5K engagements
"How to Sell to High-Net-Worth Individuals Effectively Without a deep understanding of the luxury consumer and their lifestyle selling to them is impossible. Luxury purchases are not just transactions; they are emotional investments. In this video Paul Russell founder of Luxury Academy explains why people buy luxury items not just for their quality and craftsmanship but for the emotions they evoke. Whether it's a sense of achievement belonging to an exclusive circle or affirming social status luxury purchases fulfill deep-seated desires. Learn why a deeper understanding of the psychology of"
YouTube Link 2024-07-30T09:00Z 116K followers, [----] engagements
"Youve Been Lied To About Luxury. Here's Why If everyones doing it its not luxury. Its just branding. Most hotels brands and experiences use the word luxury to sell gloss marble labels or ritualised gestures like macarons on slate boards and scripted greetings. But when everyone repeats the same signals those signals lose all meaning. High net worth individuals dont fall for performance. They see through it immediately. In this video I break down why predictable luxury feels hollow how true luxury is actually recognised and what separates surfacelevel gestures from experiences that create real"
YouTube Link 2026-02-06T14:00Z 118K followers, 38.7K engagements
"How to Design an Unforgettable Luxury Experience Luxury brands often pride themselves on offering a unique experience but is it really memorable In this video Paul Russell co-founder of Luxury Academy shares his expert insights on how to design the ultimate luxury customer experience that will leave a lasting impression. Paul highlights the two most important aspects of customer interaction: understanding your brands values and connecting naturally with high-net-worth clients. Its about going beyond basic service to create an experience that makes your brand unforgettable. Whether you're just"
YouTube Link 2024-08-16T14:00Z 118K followers, 62.9K engagements
"Before You Set Your Prices Watch This Most people set their prices based on fear. Fear of losing the client. Fear of sounding expensive. Fear of being judged. But price is never just a number. It is a psychological signal. It shapes belief before you say a single word. In this video I break down why people do not judge value and then justify the price. They see the price first and then construct the value to protect themselves from regret. This is known as price quality bias and it changes how expensive things are experienced not just how they are evaluated. If you sell premium services or"
YouTube Link 2026-02-13T14:00Z 118K followers, 137.4K engagements
"This is What Real Confidence Looks Like Trying to look confident is often the clearest sign youre not. Most people think confidence is something you show. What they are really showing is insecurity. Some people try too hard to appear confident with big gestures exaggerated eye contact or over-the-top enthusiasm. In rooms with real authority high-net-worth individuals can sense that performance instantly. They dont need to be impressed. They need to see control. In this video I break down why overperformance reveals fear how real confidence looks in practice and how to build composure that"
YouTube Link 2026-01-30T14:00Z 118K followers, 142.2K engagements
"Master The Language of Luxury Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. luxury communication luxury sales tips luxury academy language in luxury luxury client experience Paul Russell Luxury Academy luxury psychology exclusive branding strategies elevate client interactions luxury marketing how to sell luxury luxury customer service luxury sales techniques high-end brand strategies selling luxury"
YouTube Link 2025-01-21T10:00Z 118K followers, [----] engagements
"How to Influence High-Net-Worth Clients Using Neuroeconomics High-net-worth clients dont make decisions the way you think. Their brains balance emotion and logicbut emotions almost always win. Understanding this is the key to closing high-ticket sales without feeling pushy. 🔹 Why emotions drive most luxury purchaseseven for logical buyers 🔹 How the brain weighs risk vs. reward in high-ticket sales 🔹 The power of exclusivity social proof & loss aversion 🔹 How to influence client choices without pressure This is where neuroeconomics comes in. By understanding how status belonging and"
YouTube Link 2025-01-31T16:01Z 118K followers, 28.1K engagements
"Why Talking Too Much Makes You Look Weak You think silence is awkward. But in truth it gives you power. Most people rush to fill every gap in conversation because they fear silence means rejection or uncertainty. But when you do that you lose authority. High net worth individuals make judgments in those quiet moments. They decide whether you are composed or unsure. In this video I break down why silence reveals status how filling it signals insecurity and the simple mindset and habits that help you hold quiet without panic so youre seen as confident rather than desperate for approval. Learn"
YouTube Link 2026-01-23T14:01Z 118K followers, 205.9K engagements
"How to Speak the Language of Luxury to High-Net-Worth Individuals Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy understands the transformative power of language in the luxury industry. Simple yet intentional word choices such as replacing "price" with "investment" or "contract" with "agreement" can create an atmosphere of"
YouTube Link 2025-01-17T16:00Z 118K followers, 211.5K engagements
"Eva Peron The History and Life of Evita Andrew Lloyd Weber wrote one of his most famous musicals about her in the 1970s. In [----] Madonna won a Golden Globe Award for starring as her in a film. She is venerated alongside the virgin Mary in many Catholic homes. But she was also bombarded with tomatoes during her only visit to Switzerland King George VI refused to meet her and even after her death her body was stolen not once but twice by those who vehemently hated her. All of this is a testament to the extraordinary impact and legacy of Eva Peron who from humble beginnings eventually became the"
YouTube Link 2021-12-06T19:03Z 86.4K followers, 56.9K engagements
"How to Use Scarcity to Sell Exclusive Luxury Products In luxury sales scarcity is key to driving desire. Highlighting limited availability and exclusivity makes your product feel prestigious valuable and irresistible to high-net-worth clients. Learn how to create urgency and connect with clients who value distinction and rarity. Luxury Sales Selling Luxury Products Scarcity in Sales Limited Edition Luxury Exclusive Luxury Items High-End Client Sales Tips Luxury Academy Creating Urgency in Sales Selling to High-Net-Worth Clients Luxury Marketing Techniques Scarcity Heuristic Luxury Sales"
YouTube Link 2025-02-13T14:00Z 118K followers, [----] engagements
""Guanxi Explained Why It Matters in China 💡" #salestips Business in China isnt about quick salesits about relationships. Guanxi is the unspoken currency that builds trust and opens doors. Rushing a deal That wont work. But with patience and the right approach success follows naturally. business in china china business culture how to do business in china guangxi china china sales strategy building relationships in china china networking china business etiquette china market entry strategy chinese business mindset trust in chinese business china business relationships how to sell in china"
YouTube Link 2025-03-06T14:00Z 118K followers, [----] engagements
"Premium Mediocre. Easily accessible luxury. So when we think about luxury we think about scarcity and exclusivity right Luxury by definition is something that isnt easily accessible or acquirable by the overwhelming majority of the population. So for example mobile phone ownership which has been acquired by well over 90% of the worlds population wouldnt be considered luxury. A trip to a private island on the other hand which is the privilege of only a handful of people on the planet is of course by definition luxury. So of course luxury brands then sell products which are scarce and hard to"
YouTube Link 2022-11-09T15:14Z 47.1K followers, [----] engagements
"Why the Word Luxury Has Lost Its Meaning #shorts #luxury #branding #experience Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer Experience Luxury Marketing Brand Language High-End Service Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer"
YouTube Link 2026-02-10T14:00Z 118K followers, [----] engagements
"What Your Luxury Watch Says About You and The Psychology Behind It Ever wondered why people buy luxury items It's not just about the price tag. Psychological motivations include the desire for status exclusivity and self-expression. People buy luxury items to signal their success and differentiate themselves from others fulfilling an innate human need for a sense of belonging. The more exclusive the "club" the better. For example owning a luxury watch isn't just about telling timeit's a symbol of achievement and personal taste. Each watch brand tells a different story about the wearer: a"
YouTube Link 2024-08-02T15:00Z 118K followers, [----] engagements
"What to Say When High-Net-Worth Clients Are Demanding High-stakes situations are inevitable with high-net-worth clients. The key to earning their trust lies in staying calm clear and realistic. Learn how to maintain composure communicate with confidence and set expectations that build trusteven in the toughest moments. High-Net-Worth Clients Communicating Under Pressure Handling Demanding Clients Luxury Client Service Calm Communication Strategies Client Trust Building Effective Crisis Communication High-Stakes Conversations Luxury Academy Leadership Under Pressure Professional Communication"
YouTube Link 2025-02-04T14:00Z 118K followers, [----] engagements
"Are Luxury Shoppers Really That Different Think luxury consumers are from another planet Think again. They have everyday habits just like the rest of us. A funny story about the Queen illustrates this perfectly: for years she thought the world smelled of fresh paint because everyone repaints before her visits This quirky anecdote busts the myth that luxury shoppers are all about being flashy. In reality they often value subtlety privacy and the intrinsic quality of their purchases over showy displays. Brands that get this can connect much better with their high-end clients. Want to learn more"
YouTube Link 2024-07-31T15:00Z 109K followers, [----] engagements
"The Secret Playbook Luxury Brands Use to Win Christmas Luxury brands dominate Christmas salesso what's their secret In this video Paul Russell co-founder of Luxury Academy reveals the critical mistake most luxury brands make and why avoiding it is key to skyrocketing your sales this holiday season. Discover how top luxury brands like Dior and Burberry use psychological strategies to win big without ever offering discounts. Paul dives into the tactics that create massive demand from harnessing exclusivity and FOMO to crafting emotional holiday campaigns that tap into the magic of the season."
YouTube Link 2024-11-01T16:00Z 118K followers, 14.5K engagements
"The Science of Trust How Oxytocin Drives Luxury Sales Trust and connection are essential in luxury sales and oxytocinthe bonding hormoneplays a key role. By personalising interactions showing empathy and focusing on the client you create meaningful connections that drive trust loyalty and future sales. Luxury Sales Tips Building Client Trust Oxytocin in Sales Selling to High-End Clients Genuine Connections in Sales Personalised Client Experience Luxury Academy Client Loyalty Strategies Empathy in Sales Creating Trust in Luxury Sales High-End Client Psychology Relationship-Building in Sales"
YouTube Link 2025-03-04T14:00Z 118K followers, [----] engagements
"The Four Wealth Categories Every Luxury Expert Must Know When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver"
YouTube Link 2024-12-06T16:00Z 118K followers, 29.4K engagements
"4 Ways High-Net-Worth Clients Communicate High-net-worth clients communicate in unique ways and recognising their style is the key to success. Learn the [--] most common communication styles and how to adapt whether theyre results-driven detail-focused relationship-oriented or cautious. High-Net-Worth Clients Client Communication Styles How to Communicate With Wealthy Clients Adapting Communication for High-End Clients Luxury Sales Training Building Client Relationships High-End Client Service Effective Communication Tips Luxury Academy Client Retention Strategies High-Net-Worth Clients Client"
YouTube Link 2025-01-30T14:00Z 118K followers, [----] engagements
"Why Too Many Choices Lose Sales (And How to Fix It) Decision fatigue can stop clients from making confident choices. In luxury sales curating options guiding the process and allowing space for decisions can prevent overwhelm and ensure clients feel clear and empowered. Simplify the sale to close right. Luxury Sales Tips Preventing Decision Fatigue Helping Clients Make Decisions Selling to High-End Clients Luxury Client Psychology Simplify the Sales Process High-Net-Worth Clients Luxury Academy Selling With Confidence Decision-Making in Sales Curating Options for Clients Luxury Sales Success"
YouTube Link 2025-02-27T14:00Z 118K followers, [----] engagements
"What Rolls-Royce Can Teach You About Selling Luxury Anchoring is the key to shifting focus from price to value in luxury sales. By intentionally leading with exclusivity craftsmanship or rarity you help clients see the bigger picture. Learn how this technique used by top luxury brands can elevate your sales approach. Anchoring in Sales Luxury Sales Techniques Selling to High-End Clients How to Sell Exclusivity Luxury Client Psychology Value-Based Selling High-Net-Worth Client Sales Focus on Value Not Price Selling Rare Luxury Items Luxury Academy Cognitive Bias in Sales Rolls-Royce Sales"
YouTube Link 2025-02-18T14:00Z 118K followers, [----] engagements
"The Secret to Turning Client Doubts Into Confidence Overcome emotional barriers in luxury sales by addressing fear of regret and uncertainty. Reassure clients by highlighting how your product aligns with their values sharing relatable examples and using social proof to build trust and confidence. Luxury Sales Tips Overcoming Client Hesitation Selling High-End Products Emotional Barriers in Sales Fear of Regret in Sales Building Client Confidence High-End Client Psychology Selling to Wealthy Clients Reassurance Techniques for Luxury Sales Social Proof in Sales Aligning Products With Client"
YouTube Link 2025-02-20T14:00Z 118K followers, [----] engagements
"How Luxury Brands Hack Your Brain to Make You Spend Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying decisions. You'll"
YouTube Link 2024-08-02T15:00Z 118K followers, 34.3K engagements
"Confidence in Luxury Sales Made Easy When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused environment. Turn client"
YouTube Link 2025-01-07T16:00Z 118K followers, [----] engagements
"Four Categories of Wealth Explained When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver unforgettable luxury"
YouTube Link 2024-12-08T16:42Z 118K followers, [----] engagements
"How Luxury Becomes a Daily Norm for the Ultra-Wealthy For high net worth individuals luxury is more than an occasional indulgenceit's a necessity and a symbol of status success and personal taste. Unlike the average consumer who sees luxury as a rare treat these individuals integrate luxury into their everyday lives. Their Bentley isn't just a car; it's a standard of living. This expectation of high service levels customisation and exclusivity is why they value rarity and a personal connection to the brand. For them luxury is an integral part of their lifestyle. Discover more about the unique"
YouTube Link 2024-08-01T15:00Z 118K followers, [----] engagements
"The Language Mistake That Kills Your Authority #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Luxury Consumer Behavior Communication Skills Executive Presence Authority in Communication Professional Language Influencing Wealthy Clients Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology"
YouTube Link 2026-01-20T14:01Z 118K followers, 29.9K engagements
"How to Sell High-End Products Using Psychological Triggers Luxury clients dont make decisions the way you think. Their brains rely on mental shortcuts known as heuristics that shape how they perceive value quality and exclusivity. But how do you use this to your advantage Im Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy and in this video Ill show you how to apply three powerful heuristics to influence high-net-worth clients decisions: 🔹 Brand Heuristic Why prestige brands instantly gain trust and how to position yours for credibility. 🔹 Price-Quality"
YouTube Link 2025-02-07T16:08Z 118K followers, 22.8K engagements
"How to Ask High-Net-Worth Clients Questions Without Offending Them High-net-worth clients prefer a conversational approach when sharing information. Learn how to ask the right questions with polite phrasing delegation options and seamless conversations that respect their time and preferences. High-Net-Worth Clients Effective Client Communication How to Ask Questions to Wealthy Clients Polite Client Communication High-End Customer Service Luxury Sales Tips Gathering Information From Clients Luxury Academy Professional Client Conversations Respectful Questioning Techniques Elite Client"
YouTube Link 2025-02-06T14:00Z 118K followers, [----] engagements
"Why We Buy Things We Cant Afford The Psychology of Luxury Purchases Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying"
YouTube Link 2024-08-04T17:00Z 118K followers, [----] engagements
"How to Use FOMO to Close Luxury Sales In luxury sales exclusivity and the fear of missing out (FOMO) are powerful motivators. Highlighting the rarity of an item and the prestige it represents can drive clients to commit. Authenticity is keyemphasise distinction and urgency without creating pressure. Luxury Sales Tips Selling Rare Luxury Items Exclusivity in Sales FOMO in Luxury Sales High-End Client Motivation Selling Limited Edition Products Luxury Academy Fear of Missing Out in Sales How to Sell Exclusivity High-Net-Worth Client Psychology Creating Urgency in Sales Selling Bespoke Luxury"
YouTube Link 2025-02-25T14:01Z 118K followers, [----] engagements
"How to Perfect Personalised Client Experiences Luxury Sales Masterclass In the luxury world personalisation isnt optional its essential. High-net-worth clients expect more than just excellent service; they want experiences crafted uniquely for them. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy shares the most effective strategies to personalise client interactions and build lasting relationships. Remembering key details using names effectively acknowledging preferences and adapting your language can transform your approach. Referencing past conversations and"
YouTube Link 2025-01-24T16:00Z 118K followers, 14.2K engagements
"What Makes High-End Clients Say I Need This In the luxury market high-net-worth clients are drawn to the new and unique. Learn how to leverage the novelty heuristic by showcasing what makes your product truly distinctive exciting and exclusive. Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products Innovative Sales Techniques High-End Client Attraction Luxury Academy Highlighting Product Uniqueness Selling Exclusive Products Creating Luxury Excitement Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products"
YouTube Link 2025-02-11T14:00Z 118K followers, [----] engagements
"Why Trying to Look Confident Backfires #shorts #leadership #confidence #presence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence Confidence vs Insecurity Communication Skills Influencing Wealthy Clients Leadership Presence Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence"
YouTube Link 2026-02-03T14:01Z 118K followers, 17.2K engagements
""The [--] Types of Wealth Explained Where Do You Fit 🏛" #salestips Wealth isnt one size fits all. There are four types of wealth: inherited self made earned and unexpected. Each group thinks about luxury differently. Some value tradition others see luxury as a reward and some need guidance navigating their new status. Understanding these differences is key to building trust and selling effectively in the luxury market. wealth types types of wealth inherited wealth self made wealth earned wealth unexpected wealth luxury clients high net worth individuals billionaire mindset how billionaires"
YouTube Link 2025-02-15T14:01Z 118K followers, [----] engagements
"The Secrets Behind Our Addiction To Luxury Brands Ever wondered why you're irresistibly drawn to luxury brands like Louis Vuitton Dior and Mot & Chandon The answer lies in the powerful psychology that drives us to invest in these high-end products. In this video Paul Russell co-founder of Luxury Academy explores how Bernard Arnault the mastermind behind LVMH has perfected the use of psychological heuristics to build his $221 billion empire. Discover the five key heuristics that luxury consumers unconsciously rely on when making purchasing decisions. These include the price-quality bias the"
YouTube Link 2024-08-30T15:00Z 118K followers, 86.5K engagements
"Why Silence Is So Powerful in High-Stakes Meetings #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings High Stakes Meetings Leadership Communication Confidence in Speaking Professional Presence Influencing Decision Makers Business Psychology Client Meetings Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings"
YouTube Link 2026-01-27T14:00Z 118K followers, 31.1K engagements
"How To Upsell In Any Scenario In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away."
YouTube Link 2025-01-14T16:00Z 118K followers, [----] engagements
"Before You Set Your Prices Watch This Most people set their prices based on fear. Fear of losing the client. Fear of sounding expensive. Fear of being judged. But price is never just a number. It is a psychological signal. It shapes belief before you say a single word. In this video I break down why people do not judge value and then justify the price. They see the price first and then construct the value to protect themselves from regret. This is known as price quality bias and it changes how expensive things are experienced not just how they are evaluated. If you sell premium services or"
YouTube Link 2026-02-13T14:00Z 118K followers, 137.4K engagements
"Why the Word Luxury Has Lost Its Meaning #shorts #luxury #branding #experience Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer Experience Luxury Marketing Brand Language High-End Service Luxury Academy Paul Russell Luxury Branding Luxury Experience Brand Perception Service Excellence Hospitality Industry Premium Brands Customer"
YouTube Link 2026-02-10T14:00Z 118K followers, [----] engagements
"Youve Been Lied To About Luxury. Here's Why If everyones doing it its not luxury. Its just branding. Most hotels brands and experiences use the word luxury to sell gloss marble labels or ritualised gestures like macarons on slate boards and scripted greetings. But when everyone repeats the same signals those signals lose all meaning. High net worth individuals dont fall for performance. They see through it immediately. In this video I break down why predictable luxury feels hollow how true luxury is actually recognised and what separates surfacelevel gestures from experiences that create real"
YouTube Link 2026-02-06T14:00Z 118K followers, 38.7K engagements
"Why Trying to Look Confident Backfires #shorts #leadership #confidence #presence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence Confidence vs Insecurity Communication Skills Influencing Wealthy Clients Leadership Presence Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Authority Executive Presence"
YouTube Link 2026-02-03T14:01Z 118K followers, 17.2K engagements
"This is What Real Confidence Looks Like Trying to look confident is often the clearest sign youre not. Most people think confidence is something you show. What they are really showing is insecurity. Some people try too hard to appear confident with big gestures exaggerated eye contact or over-the-top enthusiasm. In rooms with real authority high-net-worth individuals can sense that performance instantly. They dont need to be impressed. They need to see control. In this video I break down why overperformance reveals fear how real confidence looks in practice and how to build composure that"
YouTube Link 2026-01-30T14:00Z 118K followers, 142.2K engagements
"Why Silence Is So Powerful in High-Stakes Meetings #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings High Stakes Meetings Leadership Communication Confidence in Speaking Professional Presence Influencing Decision Makers Business Psychology Client Meetings Luxury Academy Paul Russell Communication Skills Executive Presence Authority in Meetings"
YouTube Link 2026-01-27T14:00Z 118K followers, 31.1K engagements
"Why Talking Too Much Makes You Look Weak You think silence is awkward. But in truth it gives you power. Most people rush to fill every gap in conversation because they fear silence means rejection or uncertainty. But when you do that you lose authority. High net worth individuals make judgments in those quiet moments. They decide whether you are composed or unsure. In this video I break down why silence reveals status how filling it signals insecurity and the simple mindset and habits that help you hold quiet without panic so youre seen as confident rather than desperate for approval. Learn"
YouTube Link 2026-01-23T14:01Z 118K followers, 205.9K engagements
"The Language Mistake That Kills Your Authority #shorts #communication #authority #confidence Learn more about Luxury Academy: https://www.luxuryacademy.co.uk/ Sign up to the Luxury Academy Newsletter: https://www.luxuryacademy.co.uk/luxury-academy-newsletter/ Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology Luxury Consumer Behavior Communication Skills Executive Presence Authority in Communication Professional Language Influencing Wealthy Clients Luxury Academy Paul Russell Luxury Sales High Net Worth Clients Selling Luxury Luxury Psychology"
YouTube Link 2026-01-20T14:01Z 118K followers, 29.9K engagements
"The Reason Youre Not Taken Seriously In Conversations You think you're being polite. But your words are quietly sabotaging you. Phrases like I might be wrong or just checking sound harmless but they quietly erode your authority especially with high-performing or high-net-worth individuals. In this video I break down how hesitation in speech reveals insecurity how uncertainty costs you respect and how small language shifts can completely change the way you're perceived. This is what separates those who lead from those who are overlooked. Learn more about Luxury Academy:"
YouTube Link 2026-01-16T14:03Z 118K followers, 131.8K engagements
""Why Emotion Controls Luxury Buying Decisions 👀" #salestips Luxury buyers dont rely on logicthey buy with emotion first. Their brains are wired to desire exclusivity status and prestige before rational thinking kicks in. Mastering this psychology is the key to closing high-ticket sales. luxury sales psychology how luxury buyers think emotional vs rational buying high net worth sales selling to the wealthy how to sell luxury luxury buying behavior paul russell luxury academy high-ticket sales techniques sales psychology how to influence luxury clients luxury sales psychology how luxury buyers"
YouTube Link 2025-03-11T14:00Z 118K followers, 22.2K engagements
""Personalisation Sells Heres Why 🏆" #salestips Clients expect more than just servicethey expect personalisation. Remembering details using their name and acknowledging preferences makes all the difference. Get this right and your client relationships will skyrocket. personalisation in sales client experience strategy how to win luxury clients building client relationships luxury sales techniques customer retention strategies how to sell to high net worth clients luxury customer service relationship selling emotional intelligence in sales paul russell luxury academy personalisation in sales"
YouTube Link 2025-03-09T14:00Z 118K followers, 17.6K engagements
""Guanxi Explained Why It Matters in China 💡" #salestips Business in China isnt about quick salesits about relationships. Guanxi is the unspoken currency that builds trust and opens doors. Rushing a deal That wont work. But with patience and the right approach success follows naturally. business in china china business culture how to do business in china guangxi china china sales strategy building relationships in china china networking china business etiquette china market entry strategy chinese business mindset trust in chinese business china business relationships how to sell in china"
YouTube Link 2025-03-06T14:00Z 118K followers, [----] engagements
"The Science of Trust How Oxytocin Drives Luxury Sales Trust and connection are essential in luxury sales and oxytocinthe bonding hormoneplays a key role. By personalising interactions showing empathy and focusing on the client you create meaningful connections that drive trust loyalty and future sales. Luxury Sales Tips Building Client Trust Oxytocin in Sales Selling to High-End Clients Genuine Connections in Sales Personalised Client Experience Luxury Academy Client Loyalty Strategies Empathy in Sales Creating Trust in Luxury Sales High-End Client Psychology Relationship-Building in Sales"
YouTube Link 2025-03-04T14:00Z 118K followers, [----] engagements
""Why Emotional Intelligence Makes or Breaks Sales 🧠" #salestips Emotional intelligence is the key to winning and keeping high-net-worth clients. If you cant control your emotions read subtle cues or show empathy youre already losing the sale. Self-awareness self-regulation empathy and social skills separate top luxury salespeople from the rest. Master them and clients will trust you instantly. emotional intelligence emotional intelligence in sales sales psychology high net worth clients selling to luxury clients sales skills persuasion techniques self awareness in business empathy in sales"
YouTube Link 2025-03-02T14:00Z 118K followers, [----] engagements
"How to Use Emotional Intelligence to Win Clients & Build Trust Emotional intelligence (EQ) is the secret weapon of top sales professionals. If you want to win high-value clients and build trust that lasts you need more than just product knowledgeyou need to understand emotions both yours and theirs. 🔹 The four key traits of emotional intelligence in sales 🔹 How self-awareness keeps you in control during high-stakes interactions 🔹 Why empathy helps you connect with clients on a deeper level 🔹 The role of social skills in building lasting relationships Luxury clients expect more than just a"
YouTube Link 2025-02-28T16:00Z 118K followers, 15.7K engagements
"Why Too Many Choices Lose Sales (And How to Fix It) Decision fatigue can stop clients from making confident choices. In luxury sales curating options guiding the process and allowing space for decisions can prevent overwhelm and ensure clients feel clear and empowered. Simplify the sale to close right. Luxury Sales Tips Preventing Decision Fatigue Helping Clients Make Decisions Selling to High-End Clients Luxury Client Psychology Simplify the Sales Process High-Net-Worth Clients Luxury Academy Selling With Confidence Decision-Making in Sales Curating Options for Clients Luxury Sales Success"
YouTube Link 2025-02-27T14:00Z 118K followers, [----] engagements
"How to Use FOMO to Close Luxury Sales In luxury sales exclusivity and the fear of missing out (FOMO) are powerful motivators. Highlighting the rarity of an item and the prestige it represents can drive clients to commit. Authenticity is keyemphasise distinction and urgency without creating pressure. Luxury Sales Tips Selling Rare Luxury Items Exclusivity in Sales FOMO in Luxury Sales High-End Client Motivation Selling Limited Edition Products Luxury Academy Fear of Missing Out in Sales How to Sell Exclusivity High-Net-Worth Client Psychology Creating Urgency in Sales Selling Bespoke Luxury"
YouTube Link 2025-02-25T14:01Z 118K followers, [----] engagements
"The Secret to Turning Client Doubts Into Confidence Overcome emotional barriers in luxury sales by addressing fear of regret and uncertainty. Reassure clients by highlighting how your product aligns with their values sharing relatable examples and using social proof to build trust and confidence. Luxury Sales Tips Overcoming Client Hesitation Selling High-End Products Emotional Barriers in Sales Fear of Regret in Sales Building Client Confidence High-End Client Psychology Selling to Wealthy Clients Reassurance Techniques for Luxury Sales Social Proof in Sales Aligning Products With Client"
YouTube Link 2025-02-20T14:00Z 118K followers, [----] engagements
"What Rolls-Royce Can Teach You About Selling Luxury Anchoring is the key to shifting focus from price to value in luxury sales. By intentionally leading with exclusivity craftsmanship or rarity you help clients see the bigger picture. Learn how this technique used by top luxury brands can elevate your sales approach. Anchoring in Sales Luxury Sales Techniques Selling to High-End Clients How to Sell Exclusivity Luxury Client Psychology Value-Based Selling High-Net-Worth Client Sales Focus on Value Not Price Selling Rare Luxury Items Luxury Academy Cognitive Bias in Sales Rolls-Royce Sales"
YouTube Link 2025-02-18T14:00Z 118K followers, [----] engagements
""The [--] Types of Wealth Explained Where Do You Fit 🏛" #salestips Wealth isnt one size fits all. There are four types of wealth: inherited self made earned and unexpected. Each group thinks about luxury differently. Some value tradition others see luxury as a reward and some need guidance navigating their new status. Understanding these differences is key to building trust and selling effectively in the luxury market. wealth types types of wealth inherited wealth self made wealth earned wealth unexpected wealth luxury clients high net worth individuals billionaire mindset how billionaires"
YouTube Link 2025-02-15T14:01Z 118K followers, [----] engagements
"The Four Types of Wealth Every Luxury Seller Must Know Not all wealthy clients are the same. Billionaires millionaires and high-net-worth individuals have different mindsets spending habits and expectations when it comes to luxury. If you work in luxury sales understanding the four types of wealth is the key to selling effectively building trust and strengthening client relationships. 🔹 Inherited Wealth The old money mindset & why tradition matters 🔹 Self-Made Wealth How entrepreneurs & billionaires buy luxury 🔹 Earned Wealth Why professionals value quality & prestige 🔹 Unexpected Wealth"
YouTube Link 2025-02-14T16:08Z 118K followers, 25.8K engagements
"How to Use Scarcity to Sell Exclusive Luxury Products In luxury sales scarcity is key to driving desire. Highlighting limited availability and exclusivity makes your product feel prestigious valuable and irresistible to high-net-worth clients. Learn how to create urgency and connect with clients who value distinction and rarity. Luxury Sales Selling Luxury Products Scarcity in Sales Limited Edition Luxury Exclusive Luxury Items High-End Client Sales Tips Luxury Academy Creating Urgency in Sales Selling to High-Net-Worth Clients Luxury Marketing Techniques Scarcity Heuristic Luxury Sales"
YouTube Link 2025-02-13T14:00Z 118K followers, [----] engagements
"What Makes High-End Clients Say I Need This In the luxury market high-net-worth clients are drawn to the new and unique. Learn how to leverage the novelty heuristic by showcasing what makes your product truly distinctive exciting and exclusive. Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products Innovative Sales Techniques High-End Client Attraction Luxury Academy Highlighting Product Uniqueness Selling Exclusive Products Creating Luxury Excitement Luxury Sales Tips Selling to High-Net-Worth Clients Novelty in Luxury Sales Unique Luxury Products"
YouTube Link 2025-02-11T14:00Z 118K followers, [----] engagements
""Want to Sell High-Ticket Use This Hack 💰" #luxury #sales Luxury clients dont overthink purchasesthey rely on mental shortcuts. This is why prestige price and exclusivity influence their decisions more than logic. If youre not using these psychological triggers youre leaving money on the table. luxury sales high-ticket sales luxury clients selling to the wealthy high-net-worth clients luxury psychology sales psychology heuristics in sales premium pricing scarcity marketing selling luxury products high-end sales how to sell to the rich price perception Paul Russell Luxury Academy luxury sales"
YouTube Link 2025-02-09T14:00Z 118K followers, [----] engagements
"How to Sell High-End Products Using Psychological Triggers Luxury clients dont make decisions the way you think. Their brains rely on mental shortcuts known as heuristics that shape how they perceive value quality and exclusivity. But how do you use this to your advantage Im Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy and in this video Ill show you how to apply three powerful heuristics to influence high-net-worth clients decisions: 🔹 Brand Heuristic Why prestige brands instantly gain trust and how to position yours for credibility. 🔹 Price-Quality"
YouTube Link 2025-02-07T16:08Z 118K followers, 22.8K engagements
"How to Ask High-Net-Worth Clients Questions Without Offending Them High-net-worth clients prefer a conversational approach when sharing information. Learn how to ask the right questions with polite phrasing delegation options and seamless conversations that respect their time and preferences. High-Net-Worth Clients Effective Client Communication How to Ask Questions to Wealthy Clients Polite Client Communication High-End Customer Service Luxury Sales Tips Gathering Information From Clients Luxury Academy Professional Client Conversations Respectful Questioning Techniques Elite Client"
YouTube Link 2025-02-06T14:00Z 118K followers, [----] engagements
"What to Say When High-Net-Worth Clients Are Demanding High-stakes situations are inevitable with high-net-worth clients. The key to earning their trust lies in staying calm clear and realistic. Learn how to maintain composure communicate with confidence and set expectations that build trusteven in the toughest moments. High-Net-Worth Clients Communicating Under Pressure Handling Demanding Clients Luxury Client Service Calm Communication Strategies Client Trust Building Effective Crisis Communication High-Stakes Conversations Luxury Academy Leadership Under Pressure Professional Communication"
YouTube Link 2025-02-04T14:00Z 118K followers, [----] engagements
"How to Influence High-Net-Worth Clients Using Neuroeconomics High-net-worth clients dont make decisions the way you think. Their brains balance emotion and logicbut emotions almost always win. Understanding this is the key to closing high-ticket sales without feeling pushy. 🔹 Why emotions drive most luxury purchaseseven for logical buyers 🔹 How the brain weighs risk vs. reward in high-ticket sales 🔹 The power of exclusivity social proof & loss aversion 🔹 How to influence client choices without pressure This is where neuroeconomics comes in. By understanding how status belonging and"
YouTube Link 2025-01-31T16:01Z 118K followers, 28.1K engagements
"4 Ways High-Net-Worth Clients Communicate High-net-worth clients communicate in unique ways and recognising their style is the key to success. Learn the [--] most common communication styles and how to adapt whether theyre results-driven detail-focused relationship-oriented or cautious. High-Net-Worth Clients Client Communication Styles How to Communicate With Wealthy Clients Adapting Communication for High-End Clients Luxury Sales Training Building Client Relationships High-End Client Service Effective Communication Tips Luxury Academy Client Retention Strategies High-Net-Worth Clients Client"
YouTube Link 2025-01-30T14:00Z 118K followers, [----] engagements
"3 Secrets to Winning Over High-Net-Worth Clients High-net-worth clients dont wait they judge your service instantly. Discover the [--] critical skills you need to impress them: precision respect for time and personalisation. High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End Clients Luxury Sales Tips Communication for High-End Sales Personalised Customer Service High-End Client Retention Luxury Academy Elite Client Service Tip High-Net-Worth Clients How to Impress Wealthy Clients Luxury Client Expectations Client Service for High-End"
YouTube Link 2025-01-28T14:00Z 118K followers, 11.8K engagements
"How to Perfect Personalised Client Experiences Luxury Sales Masterclass In the luxury world personalisation isnt optional its essential. High-net-worth clients expect more than just excellent service; they want experiences crafted uniquely for them. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy shares the most effective strategies to personalise client interactions and build lasting relationships. Remembering key details using names effectively acknowledging preferences and adapting your language can transform your approach. Referencing past conversations and"
YouTube Link 2025-01-24T16:00Z 118K followers, 14.2K engagements
"Master The Language of Luxury Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. luxury communication luxury sales tips luxury academy language in luxury luxury client experience Paul Russell Luxury Academy luxury psychology exclusive branding strategies elevate client interactions luxury marketing how to sell luxury luxury customer service luxury sales techniques high-end brand strategies selling luxury"
YouTube Link 2025-01-21T10:00Z 118K followers, [----] engagements
"How to Speak the Language of Luxury to High-Net-Worth Individuals Ever wondered how the language you use can seal the fate of a client's luxury experience The words we choose arent just tools for communication theyre powerful choices that shape perception build trust and elevate the client experience. Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy understands the transformative power of language in the luxury industry. Simple yet intentional word choices such as replacing "price" with "investment" or "contract" with "agreement" can create an atmosphere of"
YouTube Link 2025-01-17T16:00Z 118K followers, 211.5K engagements
"How To Upsell In Any Scenario In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away."
YouTube Link 2025-01-14T16:00Z 118K followers, [----] engagements
"How to Read Client Body Language to Master Upselling In luxury sales upselling is an art not a pushy tactic. Luxury Academy's Paul Russell shares how to spot the perfect moments for upselling based on your clients behaviour and body language. Learn how to recognise when a client is open to more how to read subtle cues and how to introduce an upsell in a way that feels natural and adds value. Master these skills and you'll elevate your client experience while increasing sales - all without feeling like a hard sell and pushing the client away."
YouTube Link 2025-01-10T16:00Z 118K followers, 14.4K engagements
"Confidence in Luxury Sales Made Easy When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused environment. Turn client"
YouTube Link 2025-01-07T16:00Z 118K followers, [----] engagements
"The Choice Paradox Is Costing You Sales Heres How To Fix It When selling to high-net-worth clients too much information can overwhelm them - and stop decisions in their tracks. In this video Paul Russell consumer behaviour psychologist and co-founder of Luxury Academy explains how Cognitive Load Theory impacts luxury sales and how you can simplify the decision-making process to guide clients with confidence. Learn strategies to: - Simplify your messaging. - Deliver information step by step. - Use visuals and comparisons to streamline choices. - Create a distraction-free luxury-focused"
YouTube Link 2025-01-03T16:00Z 116K followers, 11.5K engagements
"Four Categories of Wealth Explained When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver unforgettable luxury"
YouTube Link 2024-12-08T16:42Z 118K followers, [----] engagements
"The Four Wealth Categories Every Luxury Expert Must Know When it comes to working in luxury understanding the wealth categories of your clients is key to delivering the experiences they expect. Im Paul Russell co-founder of Luxury Academy and a Consumer Behaviour Psychologist and in this video Ill take you through the four main categories of wealth: Affluent High Net Worth Very High Net Worth and Ultra High Net Worth. By the end of this video youll know how to tailor your approach to meet the unique needs of each wealth grouphelping you connect with your clients on a deeper level and deliver"
YouTube Link 2024-12-06T16:00Z 118K followers, 29.4K engagements
"The Secret Playbook Luxury Brands Use to Win Christmas Luxury brands dominate Christmas salesso what's their secret In this video Paul Russell co-founder of Luxury Academy reveals the critical mistake most luxury brands make and why avoiding it is key to skyrocketing your sales this holiday season. Discover how top luxury brands like Dior and Burberry use psychological strategies to win big without ever offering discounts. Paul dives into the tactics that create massive demand from harnessing exclusivity and FOMO to crafting emotional holiday campaigns that tap into the magic of the season."
YouTube Link 2024-11-01T16:00Z 118K followers, 14.5K engagements
"The Secrets Behind Our Addiction To Luxury Brands Ever wondered why you're irresistibly drawn to luxury brands like Louis Vuitton Dior and Mot & Chandon The answer lies in the powerful psychology that drives us to invest in these high-end products. In this video Paul Russell co-founder of Luxury Academy explores how Bernard Arnault the mastermind behind LVMH has perfected the use of psychological heuristics to build his $221 billion empire. Discover the five key heuristics that luxury consumers unconsciously rely on when making purchasing decisions. These include the price-quality bias the"
YouTube Link 2024-08-30T15:00Z 118K followers, 86.5K engagements
"How to Design an Unforgettable Luxury Experience Luxury brands often pride themselves on offering a unique experience but is it really memorable In this video Paul Russell co-founder of Luxury Academy shares his expert insights on how to design the ultimate luxury customer experience that will leave a lasting impression. Paul highlights the two most important aspects of customer interaction: understanding your brands values and connecting naturally with high-net-worth clients. Its about going beyond basic service to create an experience that makes your brand unforgettable. Whether you're just"
YouTube Link 2024-08-16T14:00Z 118K followers, 62.9K engagements
"How to Sell Expensive Products Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales. Learn how to"
YouTube Link 2024-08-11T15:00Z 118K followers, 88.7K engagements
"How to Use Psychology to Sell Luxury Items Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioral psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. Paul explains that selling luxury is about creating desire not addressing needs and wants. He discusses identity markers and the emotional engagement necessary to make luxury sales."
YouTube Link 2024-08-09T15:00Z 118K followers, 521K engagements
"Understanding Luxury Sales: Desire Exclusivity and Identity Markers Have you ever wondered why a company like Loro Piano can sell a white linen shirt for [---] while a similar shirt from H&M costs just [--] The answer lies in behavioural psychology and the unique skills required for selling luxury creations. In this video Paul Russell founder of Luxury Academy shares insights on how to influence high-net-worth clients and drive luxury sales. If you want to master luxury sales watch this video and learn how to tap into the psychology of high-net-worth clients. Paul Russell's expertise will help"
YouTube Link 2024-08-08T13:30Z 118K followers, [----] engagements
"Why We Buy Things We Cant Afford The Psychology of Luxury Purchases Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying"
YouTube Link 2024-08-04T17:00Z 118K followers, [----] engagements
"The Secret to Gaining Trust from High Net Worth Clients Building trust and rapport with high net worth clients requires authenticity knowledge and just being yourself. Salespeople often start to act strangely around wealthy clients using language they wouldnt normally use which comes across as trying too hard. Most customers find this neediness off-putting. Remembering personal details and previous purchases helps build stronger relationships as do tailored recommendations and being transparent about the product's value and exclusivity. These practices enhance trust and rapport with high net"
YouTube Link 2024-08-03T15:00Z 118K followers, 19.9K engagements
"How Luxury Brands Hack Your Brain to Make You Spend Why do we buy things we cant afford Discover the fascinating psychology behind luxury purchases with the founder of Luxury Academy Paul Russell. In this video you'll learn how emotional engagement trust and cognitive biases drive us to splurge on luxury items. Understand how to evoke strong feelings of desire status and belonging in your customers to boost your sales. Explore the role of dopamine serotonin and oxytocin in creating a powerful and addictive mix of hormonal and psychological activity that influences buying decisions. You'll"
YouTube Link 2024-08-02T15:00Z 118K followers, 34.3K engagements
"What Your Luxury Watch Says About You and The Psychology Behind It Ever wondered why people buy luxury items It's not just about the price tag. Psychological motivations include the desire for status exclusivity and self-expression. People buy luxury items to signal their success and differentiate themselves from others fulfilling an innate human need for a sense of belonging. The more exclusive the "club" the better. For example owning a luxury watch isn't just about telling timeit's a symbol of achievement and personal taste. Each watch brand tells a different story about the wearer: a"
YouTube Link 2024-08-02T15:00Z 118K followers, [----] engagements
"How Luxury Becomes a Daily Norm for the Ultra-Wealthy For high net worth individuals luxury is more than an occasional indulgenceit's a necessity and a symbol of status success and personal taste. Unlike the average consumer who sees luxury as a rare treat these individuals integrate luxury into their everyday lives. Their Bentley isn't just a car; it's a standard of living. This expectation of high service levels customisation and exclusivity is why they value rarity and a personal connection to the brand. For them luxury is an integral part of their lifestyle. Discover more about the unique"
YouTube Link 2024-08-01T15:00Z 118K followers, [----] engagements
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