#  @llllitl LLLLITL
LLLLITL posts on YouTube about grand prix, ads, prix, ai the most. They currently have [------] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.
### Engagements: [-----] [#](/creator/youtube::UCOS4pjUGQRB0IT4gzKBi_Bw/interactions)
- [--] Week [-----] +54%
- [--] Month [------] -42%
- [--] Months [-------] -33%
- [--] Year [---------] -38%
### Mentions: [--] [#](/creator/youtube::UCOS4pjUGQRB0IT4gzKBi_Bw/posts_active)
- [--] Week [--] +129%
- [--] Month [--] +82%
- [--] Months [--] -12%
- [--] Year [---] +105%
### Followers: [------] [#](/creator/youtube::UCOS4pjUGQRB0IT4gzKBi_Bw/followers)
- [--] Week [------] +0.40%
- [--] Month [------] +1.20%
- [--] Months [------] +10%
- [--] Year [------] +30%
### CreatorRank: [-------] [#](/creator/youtube::UCOS4pjUGQRB0IT4gzKBi_Bw/influencer_rank)
### Social Influence
**Social category influence**
[countries](/list/countries) 33.08% [agencies](/list/agencies) #80 [travel destinations](/list/travel-destinations) 19.23% [stocks](/list/stocks) 17.69% [technology brands](/list/technology-brands) 13.08% [finance](/list/finance) 6.15% [fashion brands](/list/fashion-brands) 3.85% [musicians](/list/musicians) 3.08% [celebrities](/list/celebrities) 3.08% [social networks](/list/social-networks) 3.08%
**Social topic influence**
[grand prix](/topic/grand-prix) #244, [ads](/topic/ads) #137, [prix](/topic/prix) #461, [ai](/topic/ai) 8.46%, [paris](/topic/paris) 6.92%, [brazil](/topic/brazil) #2369, [artificial intelligence](/topic/artificial-intelligence) #1011, [health](/topic/health) 5.38%, [food](/topic/food) 4.62%, [france](/topic/france) 4.62%
**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Mastercard, Inc. (MA)](/topic/$ma) [DoorDash Inc. (DASH)](/topic/doordash) [Unilever plc (UL)](/topic/$ul)
### Top Social Posts
Top posts by engagements in the last [--] hours
"Lacoste - Crocodile Inside (feat. Oulaya Amamra & Kevin Azas) In this Lacoste commercial heroes seek the inner strength to overcome adversity. #CrocodileInside Aprs avoir clbr ses [--] ans en rappelant llgance intemporelle du style Lacoste avec la campagne Timeless la marque franaise dvoile sa nouvelle campagne de publicit : Crocodile Inside. Imagine par BETC et signe Life is a Beautiful Sport cette campagne sublime les valeurs fondamentales de la marque : tnacit libert desprit et de mouvement crativit. Car llgance Lacoste dpasse une dimension purement stylistique cest un point de vue sur la"
[YouTube Link](https://youtube.com/watch?v=CHapY4muRRQ) 2019-05-21T08:30Z 25.2K followers, 168K engagements
"Orange - WoMen's Football (case study) France Women's National Football Team like youve never seen it before. Ahead of the world's most important international competition in women football Orange (French telecom brand) wanted to highlight its commitment as a partner of all types of football for more than [--] years and of the French Football Federation since [----]. Orange is taking a stand in favor of women's football ahead of the Bleues international competition with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans' without ever having"
[YouTube Link](https://youtube.com/watch?v=DeijPwBIyK0) 2024-05-02T14:38Z 25.2K followers, 53.3K engagements
"Rimas Music - Tracking Bad Bunny (case study) The Tracking Bad Bunny campaign by Rimas Music and DDB Latina in Puerto Rico turned public spaces into dynamic brand stages by seamlessly blending outdoor media with cultural relevance. Launched in early [----] the campaign used outdoor installations across San Juansuch as posters billboards and transit adsthat tracked Bad Bunnys rise and presence in the city converting everyday street environments into live tracking points for his tour releases and popup events. Combining innovation with intimacy each placement featured GPSstyle visualscoordinates"
[YouTube Link](https://youtube.com/watch?v=-3Aq3u6EJZ4) 2025-06-17T15:06Z 25.2K followers, 19.7K engagements
"L'Oral Paris - The Final Copy of Ilon Specht (case study) LOral Paris and McCann collaborated with twotime Oscar-winning filmmaker Ben Proudfoot to produce "The Final Copy of Ilon Specht" a [--] to 18minute documentary that sheds light on the woman behind the brands legendary slogan Because Im Worth It. Ilon Specht a 23yearold copywriter at McCann in [----] dared to challenge the maledominated norms of Madison Avenue when she penned what would become a fourword feminist manifesto. The film premiered at Tribeca X in June [----] and debuted globally on International Womens Day March [--] [----] across"
[YouTube Link](https://youtube.com/watch?v=-4o8bCc6-GM) 2025-06-16T12:43Z 25.2K followers, 18.8K engagements
"Andrex (KimberlyClark) - Get Comfortable (case study) The Get Comfortable campaign was created to challenge deeply rooted societal taboos around toileting particularly the shame or embarrassment many feel about using toilets outside their home (at work public toilets in-laws houses etc.). The insight behind the campaign: a substantial portion of UK adults admit they avoid public toilets feel awkward using others bathrooms or suppress basic bodily needs because of social discomfort. Rather than sell toilet paper by emphasizing softness or hygiene the usual tropes in this category the campaign"
[YouTube Link](https://youtube.com/watch?v=4BFRWxd1EV8) 2025-12-10T22:12Z 25.2K followers, [---] engagements
"Hyundai - Night Fishing (case study) Hyundais Night Fishing created by Innocean redefines branded entertainment by transforming the car from a passive product into an active storyteller. Shot entirely using seven cameras mounted on an IONIQ [--] the film immerses viewers in a humanistic thriller set at an EV charging station. By capturing the unfolding narrative through the cars perspectiveemploying built-in cams surround-view monitors and digital side mirrorsthe approach subtly showcases Hyundais advanced safety technologies such as blind-spot reduction. Acknowledging modern audiences shorter"
[YouTube Link](https://youtube.com/watch?v=7xNZsu8SWxk) 2025-06-17T15:25Z 25.2K followers, 17.5K engagements
"Vaseline - Vaseline Verified (case study) Vaselines latest global activation Vaseline Verified pivots on the brands deep curiosity about how people use Vaseline Jelly in real life. This initiative emerged after the brand spotted thousands of user-generated hacks across social platformsover [----] documented casesincluding beauty tricks practical fixes and even quirky food-related uses. Instead of ignoring or litigating these grassroots innovations Vaseline chose to put them to the test in its own labs introducing a playful yet scientific validation process. Hacks that pass become officially"
[YouTube Link](https://youtube.com/watch?v=ApwxlBruV90) 2025-06-12T21:53Z 25.2K followers, 51.1K engagements
"Ziploc - Preserved Promos (case study) Ziplocs Preserved Promos campaign cleverly turned a common frustration into a moment of delight by rescuing expired food coupons and giving them new life. Instead of letting these coupons go to waste shoppers could upload a photo or screenshot of an invalid promo and receive an extended offer for a future food purchaseon one condition: they needed to buy Ziploc products. This mobile-first frictionless activation not only revived savings but smartly reinforced Ziplocs brand promise of preservation. The activation rolled out through a seamless user"
[YouTube Link](https://youtube.com/watch?v=F9CTRsV3N7k) 2025-06-19T12:10Z 25.2K followers, 15.4K engagements
"Intermarch - Christmas Tale [----] commercial (English-subtitled version) For its [----] Christmas campaign Intermarch unveils "Christmas Tale" ("Conte de Nol" in French) an animated short film that explores the themes of togetherness generosity and shared humanity during the festive season. Told as a modern fairy tale the story centres on an unexpected encounter that challenges preconceived ideas and highlights food as a universal language capable of bringing individuals and communities closer together. Through a narrative that gently addresses difference fear of the unknown and coexistence the"
[YouTube Link](https://youtube.com/watch?v=GthFxXXCtG8) 2025-12-14T16:27Z 25.2K followers, 11K engagements
"Coca-Cola - Secret Santa (AI-Generated Christmas Ad 2024) Coca-Cola has embraced cutting-edge technology to reimagine its iconic Holidays Are Coming ad for a new era. Collaborating with studios like Secret Level Silverside AI and Wild Card the brand produced three holiday commercials using generative AI. These spots retain the heart of Coca-Colas festive spirit featuring snowy landscapes festive animals and the iconic Coca-Cola trucks while adding a futuristic twist with AI-generated visuals including digital actors created with permission from real likenesses. The campaign showcases how AI"
[YouTube Link](https://youtube.com/watch?v=IQWUKWM2JrQ) 2024-11-15T13:48Z 25.2K followers, 791.3K engagements
"AXA - Three Words (case study) AXA France identified a harrowing reality: for many women the homerather than being a sanctuarycan be the most dangerous place. In France reports of domestic violence have surged dramatically doubling from [------] in [----] to over [------] in [----] with estimates indicating nearly one million women affected each year. Recognizing that 77% of calls to the national domestic violence helpline cite urgent housing needs AXA and Publicis Conseil addressed a critical yet neglected barrier: victims inability to find safe shelter fast. Leveraging its expertise in emergency"
[YouTube Link](https://youtube.com/watch?v=L0cTXQkGAOM) 2025-06-17T23:08Z 25.2K followers, 13.6K engagements
"Dove - Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement (case study) Doves "How a soap brand created a global self-esteem movement" integrates a rich tapestry of its Real Beauty effortsfrom the groundbreaking Campaign for Real Beauty in [----] to powerful short films like "Evolution" and "Real Beauty Sketches" the expansive Dove Self-Esteem Project and recent initiatives tackling AI-altered beauty norms. The brand began by showcasing real women of diverse body types ages and ethnicities in its advertisements challenging narrow beauty ideals and sparking a global conversation"
[YouTube Link](https://youtube.com/watch?v=PbEys0m7uZw) 2025-06-19T12:19Z 25.2K followers, 39.9K engagements
"GoDaddy - Act Like You Know (case study) GoDaddy returned to the Super Bowl stage after an eight-year break with its Act Like You Know campaign a high-profile push showcasing its new AI-driven platform GoDaddy Airo. The 30-second spot airing during the critical two-minute warning in the fourth quarter stars Emmy-nominated actor Walton Goggins confronting the stark contrast between his ability to convincingly play roles like detective astronaut and racecar driverand the reality of running a small business. His confessionI have no idea what Im doing but GoDaddy Airo doescuts to the heart of the"
[YouTube Link](https://youtube.com/watch?v=Psk5sR7KJTU) 2025-06-18T13:27Z 25.2K followers, 22.9K engagements
"IDOMED - Nigrum Corpus (case study) The Nigrum Corpus campaign by IDOMED (Instituto de Educao Mdica) created in partnership with Artplan So Paulo confronts the deep-seated racism within Brazils medical system through two powerful forms of engagement: a short film and an educational book. At its core is the gripping short film titled Corpo Preto conceived from real-life experiences and the findings of the Mediversidade project led by Instituto Yduqs and IDOMED. The narrative follows a Black man who endures microaggressions indifference and substandard care in medical settings. Cinematically"
[YouTube Link](https://youtube.com/watch?v=RCK4iiCB2P0) 2025-06-17T15:36Z 25.2K followers, 11.6K engagements
"Coca-Cola - Holidays Are Coming (AI-Generated [----] Christmas Ad) Coca-Cola brings back the magic of Christmas with a brand-new AI-powered remake of its iconic "Holidays Are Coming" campaign. After turning heads last year with the first-ever AI-generated version of its [----] classic (links below) the brand returns in [----] with an even more ambitious update two versions including one created exclusively for the U.S. market. This years film reimagines the worlds most beloved Christmas trucks through the lens of cutting-edge AI technology blending nostalgia with next-generation creativity."
[YouTube Link](https://youtube.com/watch?v=dwex5VgfQtw) 2025-11-03T21:58Z 25.2K followers, 59.9K engagements
"Heinz - Mustard x Mustard (case study) In a bold fusion of flavor and culture Heinz partnered with GRAMMY-winning producer Mustard (Dijon McFarlane) to launch the "Mustard x Mustard" campaign. Unveiled during the [----] GRAMMY Awards this collaboration introduced Heinz's first co-created mustard product in the U.S. in nearly a decade personally crafted by Mustard himself. The campaign's centerpiece was a 30-second spot aired during the GRAMMYs cleverly remixing a classic Heinz Ketchup ad. It featured Mustard's signature "Mustard on the beat" tag and Kendrick Lamar's emphatic "MUSTAAAAAARRRD""
[YouTube Link](https://youtube.com/watch?v=h1gjRfcpHsU) 2025-05-14T20:19Z 25.2K followers, [----] engagements
"AXA - Three Words (case study) AXAs Three Words is a powerful emotionally resonant campaign aimed at highlighting the everyday health challenges people face both physical and mental and positioning AXA as a caring supportive health partner. At a time when the boundaries between physical and psychological well-being are increasingly blurred AXA set out to encourage more open conversations around health through a deeply human and universal insight: sometimes the hardest thing to say is just three words I need help. Objective - Shift AXAs positioning from insurance provider to health ally. -"
[YouTube Link](https://youtube.com/watch?v=pY-03zuV7mE) 2025-06-03T11:11Z 25.2K followers, 41.7K engagements
"Mastercard - Donor Card (case study) In October [----] Mastercard Germany launched the Life Donor feature: a groundbreaking initiative that allows individuals to document their organ donor status directly on their payment cards. Developed in partnership with PayCenters VIMpay this low-barrier feature leverages a product nearly all adults carrybank cardsto address a national healthcare challenge: the underdocumentation of organ donation intentions. Objective - Encourage more people in Germany to document their willingness to donate organs. - Create a simple accessible and legally valid"
[YouTube Link](https://youtube.com/watch?v=pe-7cdkH2dA) 2025-06-03T11:27Z 25.2K followers, [----] engagements
"Pedigree - Caramelo (case study) In Brazil mixed-breed dogsaffectionately known as "Caramelos"have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption Pedigree in collaboration with AlmapBBDO launched the "Caramelo" campaign. This initiative aimed to elevate the status of Caramelos celebrating them as symbols of affection loyalty and companionship. The campaign's centerpiece was a film that showcased the Caramelo as a beloved companion deserving of the same recognition and care as purebred dogs. Beyond the film the campaign included a"
[YouTube Link](https://youtube.com/watch?v=prMM0H9psRs) 2025-06-09T23:09Z 25.2K followers, 18.4K engagements
"Cadbury - Made To Share (case study) The Made to Share campaign reframes sharing not as a forced act but as a spontaneous gesture of generosity. By launching limitededition Cadbury Dairy Milk bars redesigned to reflect everyday acts of kindness the campaign turns the familiar act of giving chocolate into a meaningful ritual. Each bars packaging is thoughtfully reimagined: the chocolate chunks are divided into portions that mirror reallife situations for instance in a roadtrip context with larger shares for who drove smaller ones for who navigated and a few pieces for who slept. This playful"
[YouTube Link](https://youtube.com/watch?v=4GIFbq2eeFg) 2025-12-10T22:32Z 25.2K followers, [----] engagements
"JCDecaux - Meet Marina Prieto (case study) A few months ago Madrid woke up with a question: who is Marina Prieto That's what thousands of Spaniards asked when they came across the photos of a 100-year-old in Madrid's subway stations. Overnight Marina's Instagram photos of her watering her plants eating churros or taking a nap filled the hundreds of advertising spaces in the capital. People started searching for her discussing her on social media and even taking selfies with the photos. The question on every Spaniard's mind was: who is this lady and how had she ended up there We used the"
[YouTube Link](https://youtube.com/watch?v=4j2UkSs-cSo) 2024-06-04T15:22Z 25.2K followers, 57.6K engagements
"Telstra - Better on a Better Mobile Network (case study) Telstra unveiled a distinctive series of [--] stopmotion films under the banner Better on a Better Mobile Network designed to highlight the breadth and reliability of its mobile coverage across Australia. Produced through a collaboration between its bespoke agency collective +61which integrates the creative energies of Bear Meets Eagle On Fire TBWA and media agency OMDand Revolver the campaign brought to life an array of charming characters: from father-and-son krill and teenage goth cockatoos to blokey wattle flowers and Tasmanian"
[YouTube Link](https://youtube.com/watch?v=7FCJNnSAnK8) 2025-06-17T20:59Z 25.2K followers, 13.8K engagements
"McDonald's - Olympic Curry (case study) The McDonalds brand thrives on cultural relevance playful wit and local pride. As a global icon it seamlessly taps into moments that resonate universally while tailoring its voice to regional audiences. The [----] Paris Olympics provided the perfect cultural backdrop to showcase McDonalds Frances sense of humor and local patriotism. The loss of the French mens basketball team to Team USA spearheaded by Stephen Curry was a bittersweet moment for France. McDonalds France turned this loss into a lighthearted moment of connection using its Classic Curry sauce"
[YouTube Link](https://youtube.com/watch?v=GIWiNNheWRI) 2024-12-11T19:47Z 25.2K followers, 13.9K engagements
"The Ring - The 4th Judge (case study) For over a century the sport of boxing has relied on three human judges to score fights a system that has often drawn controversy due to subjectivity inconsistent calls or human error. The 4th Judge sought to challenge that paradigm. Using realtime computer vision and AI (trained on [---] years of historic fight data from The Ring) the system analyzes every punch movement and round in a match measuring impact control accuracy and ring dominance to generate an objective datadriven scorecard. The campaign made waves when it debuted during the highprofile"
[YouTube Link](https://youtube.com/watch?v=LHqnL64pL8w) 2025-12-10T22:39Z 25.2K followers, [---] engagements
"Clash of Clans - Haaland Payback Time (case study) To mark the 11th anniversary of Clash of Clans Supercell made a bold move: they introduced football superstar Erling Haaland as a fully playable in-game character a first in the game's history. The campaign titled Haaland Payback Time blurred the lines between sport gaming and pop culture turning one of the worlds most recognized athletes into a digital barbarian. Clash of Clans is a game built on loyalty comebacks and epic battles themes that mirror the drama of professional sports. Erling Haaland known for his relentless style and"
[YouTube Link](https://youtube.com/watch?v=TcQ--NtSQ9s) 2025-06-09T23:59Z 25.2K followers, [----] engagements
"Durex - SOS Condoms Get condoms when you need them. Whether it's day or night our professional teams deliver condoms to you quickly and discreetly. How it works : 1/ LOCATE YOURSELF. 2/ CHOOSE YOUR PRODUCT. 3/ WE DELIVER TO YOU (cash on delivery). This service is only available to adults 21+. SOS CONDOMS on the iOS App Store : http://bit.ly/XmGBWM CREDITS Brand: Durex (Reckitt Benckiser). Ad Agency: Buzzman CEO & Creative Director: Georges Mohammed-Cherif. General Manager: Thomas Granger. Account Managers: Adil Zghaoui Julien Levilain Chlo Crmois. Strategic Planning: Renaud Berthe. Art"
[YouTube Link](https://youtube.com/watch?v=UpfxY_KIXu4) 2013-01-30T09:27Z 25.2K followers, 2.4M engagements
"Pedigree - Adoptable (case study) Pedigree has unveiled 'Adoptable' an innovative AI-driven initiative developed with Colenso BBDO and Nexus Studios revolutionizing how shelter dogs feature in global advertising. This groundbreaking technology transforms basic shelter dog photos into high-quality studio images seamlessly integrating them into any Pedigree digital ad. This move not only promotes Pedigree products but also shines a spotlight on adoptable dogs amplifying efforts to tackle dog homelessness worldwide. With an estimated [--] million dogs in shelters globally Pedigrees longstanding"
[YouTube Link](https://youtube.com/watch?v=ZgRQ5UCbMBg) 2024-06-17T18:14Z 25.2K followers, 105.8K engagements
"Indian Railways - Lucky Yatra (case study) Indian Railways loses over $800 million annually due to fare evasion a long-standing issue worsened by poor incentives and low morale among law-abiding passengers. While massive fines and checks target violators honest travelers are left unrewarded. With over [--] million daily passengers and an already strained system the Indian Railways challenge isnt just enforcementits how to build a culture of integrity in a population where rule-following often goes unnoticed or unappreciated. The Lucky Yatra campaign reframed the problem not through penalties"
[YouTube Link](https://youtube.com/watch?v=19fzAvuFq0I) 2025-06-18T13:48Z 25.2K followers, 20.6K engagements
"Museum for the United Nations & Spotify - Sounds Right (case study) Museum for the United Nations UN Live and Spotify joined forces in "Sounds Right" to elevate natural soundscapes as credited musical compositions and drive conservation funding. By officially naming NATURE as an artist on major streaming platforms the campaign redefined streaming habits: listening to birdsong waves or rainforest ambiance became a way to support biodiversity. Every play of tracks featuring NATUREwhether standalone nature recordings or songs by global musicians tagged feat. NATUREgenerated royalties earmarked"
[YouTube Link](https://youtube.com/watch?v=5newTxSZ9bU) 2025-06-19T12:27Z 25.2K followers, 13.9K engagements
"Dove - Real Beauty Redefined for the AI Era (case study) To mark [--] years of advocating for Real Beauty Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated imagery. Recognizing that standard AI prompts often produce idealized unrealistic beauty norms Dove saw an opportunity to shift how beauty is reflected in digital environments. Their proprietary prompts grounded in their longstanding Real Beauty philosophy led to more inclusive visual outputsproving the brands enduring cultural relevance. Supported by a global study that revealed one"
[YouTube Link](https://youtube.com/watch?v=8vYoL8nga-A) 2025-06-18T13:37Z 25.2K followers, 31.3K engagements
"Billy Boy - Camdom (case study) In September [----] during Sexual Health Awareness Month German condom brand Billy Boy introduced CAMDOM the world's first digital condom. Developed in collaboration with Innocean Berlin CAMDOM is a mobile application designed to prevent non-consensual recordings during intimate moments by disabling smartphone cameras and microphones via Bluetooth. This innovative solution addresses the growing concern of unauthorized content sharing particularly among younger demographics. Objective - To extend Billy Boy's commitment to safety from the physical to the digital"
[YouTube Link](https://youtube.com/watch?v=95RGWYXNq70) 2025-06-03T12:26Z 25.2K followers, [----] engagements
"Asics - The Desk Break (case study) ASICSs The Desk Break campaign was sparked by data from its [----] State of Mind study which surveyed [-----] people in [--] countries and found that mental wellbeing begins to decline after just two hours of continuous desk work with stress rising sharply after four hours. In response ASICS collaborated with Dr Brendon Stubbs of Kings College London to run a July [----] experiment: eighty office workers across [--] countries continued their usual routines for one week then took a daily 15-minute desk break in the second week. The results were strikingState of Mind"
[YouTube Link](https://youtube.com/watch?v=AuomnGz3wPA) 2025-06-12T15:23Z 25.2K followers, [----] engagements
"Coors Light - Coors Lights Out (case study) Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink Coors Light has seized upon a viral baseball incident involving Angels player Shohei Ohtani at Citi Field. After Ohtani inadvertently damaged a billboard featuring a Coors Light advertisement during a game Coors Light has responded to fan enthusiasm by introducing a special commemorative can inspired by the event. The design of the commemorative can pays homage to the damaged LED screen incorporating a distinctive black square"
[YouTube Link](https://youtube.com/watch?v=B5GQvqfqRSU) 2024-05-03T01:01Z 25.2K followers, 109K engagements
"Chicago Hearing Society - Caption With Intention (case study) The Caption with Intention campaign marks a groundbreaking leap in caption design born from a collaboration between FCB Chicago the Chicago Hearing Society Rakish Entertainment and endorsed by the Academy of Motion Picture Arts and Sciences. This initiative reimagines closed captioninglargely unchanged since the 1970sas a dynamic and expressive medium. By using animation color and variable typography it conveys not only dialogue but also emotional subtleties like tone pacing and speaker identity that hearing viewers often take for"
[YouTube Link](https://youtube.com/watch?v=F48khKZhKHM) 2025-06-17T14:32Z 25.2K followers, 40.7K engagements
"Natura - The Amazon Greenventory (case study) In an ambitious effort to highlight the urgent need for environmental preservation in the Amazon Natura launched The Amazon Greenventory a groundbreaking campaign that turned conservation into a measurable and actionable initiative. Facing the challenge of making the value of standing forests tangible Natura partnered with scientists local communities and data analysts to create the first real-time inventory of the Amazon's living resources. This digital platform mapped and quantified the carbon stocks biodiversity and ecological services of"
[YouTube Link](https://youtube.com/watch?v=KE9JVpZyWRY) 2025-06-20T14:39Z 25.2K followers, 18.4K engagements
"La Poste - The Postal Changing Rooms (case study) In a world where online shopping is the norm returning clothing that doesnt fit can still feel like a chore. BETC Paris partnered with La Poste to create an elegant solution: The Postal Changing Roomsa clever blend of service design and brand utility that reimagines the act of returning an item as a moment of ease convenience and even delight. Inspired by Frances iconic yellow letterboxes each compact unit is thoughtfully designed with everyday users in mind. The booths are secure and private equipped with a mirror a chair and a shelfproviding"
[YouTube Link](https://youtube.com/watch?v=LfT_9Kqn2iI) 2025-05-25T11:33Z 25.2K followers, [----] engagements
"Change The Ref - The Final Exam (case study) In September [----] Change The Ref a nonprofit founded by Manuel and Patricia Oliver after the tragic loss of their son Joaquin in the [----] Parkland school shooting launched 'The Final Exam'. This groundbreaking video game challenges the narrative that violent video games contribute to real-world gun violence. Instead it leverages the immersive power of gaming to educate players on life-saving gun legislation and motivate political action. Objectives - Challenge Misconceptions: Counter the belief that video games incite gun violence by demonstrating"
[YouTube Link](https://youtube.com/watch?v=Ljsstj4eiko) 2025-06-02T14:05Z 25.2K followers, [----] engagements
"Paris [----] - Opening Ceremony (case study) With the eyes of the world on France the Paris [----] Olympic Games posed an unprecedented creative opportunity: to design the first-ever Opening Ceremony staged outside a traditional stadium transforming the heart of Paris into a living breathing theatre of sport culture and unity. The brief Redefine what an Olympic Opening Ceremony could bebold public inclusive and unmistakably Parisian. Paname 24an alliance of five of Frances leading creative agenciesdeveloped a radical and poetic concept: The Seine as Stadium. Instead of bringing the world into an"
[YouTube Link](https://youtube.com/watch?v=QhzcYYDzbnQ) 2025-06-16T19:26Z 25.2K followers, [----] engagements
"Cheetos - Other Hand (case study) Cheetos' Other Hand campaign is a humorous and relatable initiative celebrating fans who dedicate their dominant hand to enjoying Cheetos leaving their non-dominant hand to handle everyday tasks. The campaign highlighted the amusing mishaps that occur when people attempt to navigate daily activities with their "other hand" all in the name of preserving the cheesy goodness on their fingers. Key Components: - Celebrity Partnership: NBA star Jamal Murray was featured in the campaign showcasing his own struggles with using his non-dominant hand during games"
[YouTube Link](https://youtube.com/watch?v=ZqqLaNPaYIc) 2025-05-18T13:20Z 25.2K followers, [----] engagements
"IKEA - The Sleeping Spoils (case study) IKEA a committed advocate for better sleep takes its message straight into viewers favorite shows. Starting at midnight the brand hacks Netflix content to remind subscribers its time to go to bed or risk being spoiled on the ending. This bold disruptive campaign has been live since September [--] and combines humor with a strong commitment to better sleep. Sleep is under threat more than ever. [--] million French adults rely on sleeping aids 88% wish they could sleep more and 47% rate the quality of their sleep as poor. Busy lifestyles a culture that"
[YouTube Link](https://youtube.com/watch?v=_M1AhzLdUm4) 2025-12-10T22:56Z 25.2K followers, [----] engagements
"Herpes Foundation - The Best Place in the World to Have Herpes (case study) Launched on Global Herpes Awareness Day (13 October 2024) this public health initiative aimed to dismantle one of New Zealands most persistent social taboos. With up to [--] percent of Kiwis carrying oral or genital herpes by midlife New Zealand ranked among the countries with the highest stigma globally and nearly one-third of diagnosed individuals reported depression or suicidal thoughtsnot due to symptoms but due to shame. To counter this the New Zealand Herpes Foundation teamed up with Motion Sickness FINCH and TRA"
[YouTube Link](https://youtube.com/watch?v=_e1h2ZTJb2k) 2025-06-16T19:42Z 25.2K followers, 26.4K engagements
"Pampers - Pooface commercial This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due. Pampers's (Procter & Gamble-owned babycare brand) new spot features the facial contortions of [--] babies while they are pooping: the 75-second spot created by agency Saatchi & Saatchi London is set to Strauss Thus Spake Zarathustra. The rousing track was used in Stanley Kubrick's 2001: A"
[YouTube Link](https://youtube.com/watch?v=aeuK8YePo-M) 2015-07-03T08:11Z 25.2K followers, 3.5M engagements
"KFC - Prize on the Bone (case study) In a bold move to diversify its product offering and drive awareness KFC Brazil launched a new dessert itemice cream. However the fast-food chain faced a significant challenge: most consumers in Brazil were unaware that KFC even sold ice cream. To tackle this perception gap and encourage product trial KFC needed a culturally resonant and creatively disruptive idea. Brazilians hold fond memories of a long-running promotional campaign by a popular ice cream brand known as Prize on the Stick. In that campaign if your ice cream stick revealed the phrase "You"
[YouTube Link](https://youtube.com/watch?v=h4Kl5THlsYw) 2025-05-27T10:37Z 25.2K followers, [----] engagements
"Lidl - Lidlize (case study) Lidl has built a strong reputation for its bold and highly anticipated product drops which consistently excite and engage its community of fans. This year the brand wanted to create another standout moment but with a fresh twist instead of simply launching new products Lidl decided to give the creative power directly back to its audience. The result was Lidlize an innovative AI-powered platform developed in collaboration with Bria AI that allowed users to transform any object into a Lidl-branded item using just a few words. This approach empowered people to bring"
[YouTube Link](https://youtube.com/watch?v=mba6sPCSX_8) 2025-06-15T11:24Z 25.2K followers, 12.5K engagements
"Coca-Cola - Silver Santa (AI-Generated Christmas Ad 2024) Coca-Cola has embraced cutting-edge technology to reimagine its iconic Holidays Are Coming ad for a new era. Collaborating with studios like Secret Level Silverside AI and Wild Card the brand produced three holiday commercials using generative AI. These spots retain the heart of Coca-Colas festive spirit featuring snowy landscapes festive animals and the iconic Coca-Cola trucks while adding a futuristic twist with AI-generated visuals including digital actors created with permission from real likenesses. The campaign showcases how AI"
[YouTube Link](https://youtube.com/watch?v=mlVkTA_JGVg) 2024-11-15T13:58Z 25.2K followers, 82.6K engagements
"IKEA - U Up (case study) In February [----] IKEA Canada via agency Rethink launched a playful late-night activation aimed at insomniacs and restless smartphone users. Between [--] p.m. and [--] a.m. selected Instagram users received a direct message reading simply U up. The phrase U up acts as a playful double entendre: a typical late-night flirt text but here its a cheeky invitationnot for a hook-up but for a healthier nights sleep. Respondents were instantly offered [--] % off mattresses and in some cases even a free mattress. - Perfect Timing: By sending the message when sleepor its lackwas"
[YouTube Link](https://youtube.com/watch?v=tJ4yKUxPxKE) 2025-06-09T22:12Z 25.2K followers, 14.9K engagements
"O2 - Daisy vs Scammers (case study) With [--] in [--] Brits targeted by scammers O2 sought a bold new way to protect its customers. The brand decided to fight back by targeting what fraudsters value most: their time. Rather than rely solely on education or warnings O2 embraced a creative solution that weaponised humour technology and empathy. The result was Daisy an AI-powered granny designed to keep scammers on the line for as long as possible wasting their time so they couldnt prey on real people. Daisy wasnt just a chatbotshe was a fully developed character. An elderly woman with a penchant for"
[YouTube Link](https://youtube.com/watch?v=tnfhe_XMg7U) 2025-06-11T13:37Z 25.2K followers, [----] engagements
"Burger King - It's Only Natural Burger King introduces "Its Only Natural" a montage of videos taken on smartphones that show babies and toddlers reacting to their parents enjoying the Whopper burger. The integrated campaign created by the boutique creative network INGO The Agency is inspired by the fact that kids want what their parents have. There is no performance or dialogue in the videos just babies and toddlers' genuine reactions - either in awe or trying to reach for the burger - as their parents take a bite. The charming campaign is a celebration of Burger Kings market-leading"
[YouTube Link](https://youtube.com/watch?v=v4Y0amjGlN4) 2025-10-07T15:37Z 25.2K followers, [----] engagements
"Mercado Livre - Call Of Discounts (case study) Turning a Gen Z favorite game mode into an epic hunt for killer deals. 'Prop Hunt' is Gen Z's latest obsession: a Call of Duty mode where players hide as everyday objects. And a playground for Mercado Livre the biggest e-commerce in Latin America to show off its endless catalog to a young audience. We dropped football legend and gamer Neymar Jr. into the game disguised as all sorts of items available on Mercado Livre. Pro players hunted him live on his Twitch and the faster he was killed the bigger the discount on that item for fans watching. We"
[YouTube Link](https://youtube.com/watch?v=vQ-68tLD_RE) 2025-06-17T14:49Z 25.2K followers, 15.1K engagements
"Penny - Price Packs (case study) German discount grocer Penny has launched the innovative "Price Packs" campaign to emphasize its commitment to affordability in a highly competitive market dominated by Aldi and Lidl. The initiative involves printing the prices of selected own-brand products directly on their packaging to reinforce the perception of consistently low prices. By doing so Penny aims to build trust with shoppers and distinguish itself as a reliable source for affordable groceries during the ongoing cost of living crisis. Developed in partnership with the agency Serviceplan the"
[YouTube Link](https://youtube.com/watch?v=wXx6z3mDnVc) 2024-12-11T14:51Z 25.2K followers, 24.4K engagements
"Powerade - The Athletes Code (case study) In [----] Powerade launched "The Athletes Code" a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts allowing athletes to pause their professional commitments to focus on mental health without risking their sponsorships. Objective - To support athletes' mental health by formalizing their right to take breaks without jeopardizing sponsorships. - To shift the narrative in sports culture recognizing mental resilience as integral to athletic performance. - To reinforce Powerade's commitment to holistic"
[YouTube Link](https://youtube.com/watch?v=z7EwJIUlr-g) 2025-06-03T12:00Z 25.2K followers, [----] engagements
"e.l.f. Beauty - So Many Dicks (case study) In [----] e.l.f. Beauty launched the bold and provocative So Many Dicks campaign to spotlight gender inequality in corporate boardrooms. The campaign's title underscored a startling statistic: there were nearly as many men named Richard Rick or Dick serving on U.S. public company boards as there were women in total. Campaign Objectives - Raise awareness about the underrepresentation of women on corporate boards. - Align e.l.f. Beautys brand with social equity and gender inclusivity. - Engage consumers and stakeholders in meaningful conversations about"
[YouTube Link](https://youtube.com/watch?v=XD1tUcsIYkA) 2025-06-03T10:31Z 25.2K followers, [----] engagements
"Publicis Groupe & MSK - Working With Cancer (case study) Developed by Publicis Groupe the ad campaign debuted during the [----] Super Bowl aiming to shed light on the importance of supporting colleagues dealing with cancer in the workplace. While previous campaigns on cancer have often focused on its impact on individuals or families this new initiative takes a different approach by exploring its effects on working life. Part of the "Working with Cancer" initiative launched by Arthur Sadoun CEO of Publicis Groupe at the [----] World Economic Forum in Davos the campaign aims to foster an open and"
[YouTube Link](https://youtube.com/watch?v=XVBCkosETxM) 2023-06-19T20:03Z 25.2K followers, 31.6K engagements
"Korean National Police Agency - Knock Knock (case study) Glass Lions Grand Prix Cannes Lions [----] The Korean National Police Agency's (KNPA) 'Knock Knock' campaign introduces an inclusive police emergency call solution for people in a situation where they cannot speak. An idea that was inspired by Morse code. Based in Seoul the advertising agency Cheil Worldwide has created this solution that allows victims in dangerous situations to alert the police by tapping on any number without saying anything. Knock Knock campaign is announced to reach out to hidden victims of domestic violence as many"
[YouTube Link](https://youtube.com/watch?v=fcUIc4oTiUI) 2023-06-06T17:44Z 25.1K followers, 33.7K engagements
"Coinbase - Less Talk More Bitcoin (case study) During Super Bowl [--] Coinbase aired a full 60-second slot offering free Bitcoin leading to an overwhelming response that temporarily brought down the crypto firm's app. The ad created by Accenture Song featured a bouncing QR code prompting viewers to scan for a chance to win $3 million and receive $15 worth of free Bitcoin upon signup. Coinbase CMO Kate Rouch emphasized the importance of experiencing crypto firsthand leading to the massive giveaway. With an estimated $13 million spent on the ad slot Coinbase's commercial garnered significant"
[YouTube Link](https://youtube.com/watch?v=vo0qymOX1kg) 2022-06-23T19:09Z 25.2K followers, 22.8K engagements
"Otto - Handmade (Christmas commercial) Otto commercial for Christmas [----]. The story of a father trying to be creative and give his son the perfect christmas gift Advertising marketing creativity: http://www.llllitl.fr Otto is a German online shop: https://www.otto.de At Christmas we all would give something special. In this Otto christmas commercial a father wants to offer an exceptional gift to his son but despite his best efforts he does not succeed. Homemade gifts often fail during manufacture so buy a simple gift on the Internet is sometimes the best alternative. Advertising agency:"
[YouTube Link](https://youtube.com/watch?v=yycwD1E38cM) 2014-11-26T10:35Z 25.2K followers, 27.2K engagements
"Google - The Most Searched Playground (case study) Google's 'Most Searched Playground' is an explorable world where you can uncover [--] of the most searched people places and moments of the past [--] years along with a lot of hidden gems from Googles history. Anime-lovers polyglots gamers and Swifties united to bring the game to life ensuring every trend got its due. Trends were Google's compass. Google dove headfirst into the world's most searched queries and from that treasure trove hand-picked [--] trends that capture the zeitgeist spark global curiosity and span every corner of the spectrum."
[YouTube Link](https://youtube.com/watch?v=-p67-I5cm74) 2024-05-15T19:43Z 12.4K followers, [---] engagements
"LVMH - Dreams Made in Paris (case study) In anticipation of the Paris [----] Olympic and Paralympic Games LVMH launched Dreams Made in Parisa luxury experiential campaign that honored the artistry heritage and dedication fueling both athletic and creative excellence. The campaign strategically aligned LVMHs brand values with the Olympic spirit by spotlighting the often-unseen artisans of engagementthose contributing to sustainability inclusion and cultural access. Through a series of immersive storytelling moments and innovative media activations LVMH framed each artisans contribution as a"
[YouTube Link](https://youtube.com/watch?v=0Lgpm5lEnaA) 2025-05-23T23:10Z 20.6K followers, [---] engagements
"Consul Appliances - Efficient Way to Pay (case study) In Brazil 65% of households continue to use appliances that are more than [--] years old leading to significantly higher energy consumption. These outdated machines can increase electricity bills by up to 160% turning energy efficiency into an unaffordable luxury for millions. This stems from a broader systemic issue: high credit costs limited access to financing and complex bureaucratic hurdles make it extremely difficult for low-income families to replace old appliances with newer energy-efficient ones. For many the cost of upgrading is"
[YouTube Link](https://youtube.com/watch?v=14BSfwPhvko) 2025-06-18T13:15Z 21.3K followers, [----] engagements
"Skip Express Lane - The Inflation Cookbook (case study) The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone many families are making do with less turning to less healthy lower-cost foods or simply going without. 'The Inflation Cookbook' is a digital grocery shopping tool that tracks real-time food pricing data to help Canadians get inflation out of their cart. It addresses the complex challenge of price volatility in the industry by harnessing real-time data tracking weekly price fluctuations of 400+ key ingredients across major retailers and 80+"
[YouTube Link](https://youtube.com/watch?v=17r9seayEHE) 2024-05-20T15:48Z 12.5K followers, [--] engagements
"Snickers - Own Goal commercial (ft. Modri and Saka) Mars Wrigley has rolled out its fresh Europe-wide initiative for Snickers in anticipation of the upcoming Euro [----] featuring football stars Bukayo Saka and Luka Modri as the focal point. In the 20-second 'Own Goal' TV spot a scene unfolds in a barbershop where a fervent fan springs from his seat in jubilation over a televised goal only to receive a botched haircut. The barbershop's latest recruits Modri and Saka then offer the fan a Snickers bar as a fix for his self-inflicted blunder followed by the campaign tagline Own goal Maybe you just"
[YouTube Link](https://youtube.com/watch?v=2YUV5O9q1vI) 2024-04-04T08:31Z 14.3K followers, 33K engagements
"CeraVe - Michael CeraVe (case study) How did CeraVe a skincare brand developed by dermatologists win the Super Bowl By re-writing the Big Game Playbook. We spread a month-long conspiracy theory: that CeraVe was developed by Michael Cera. [---] influencers made it viral resulting in 15.4B earned impressions BEFORE the "Perfect" (TODAY) commercial revealed the truth. The #1 SB campaign (Forbes Adweek AdAge GQ) led to +25% sales. "Michael CeraVe" is a first-of-its-kind immersive campaign that invites everyone to participate in a memorable prank-like experience only to be debunked on Americas"
[YouTube Link](https://youtube.com/watch?v=6A9zZpEzJi0) 2024-06-05T11:58Z 22.8K followers, 38.1K engagements
"Sheba - Hope Reef (case study) The coral reefs worldwide are facing a dire crisis with their health in rapid decline. In response the Mars cat food brand Sheba has initiated a bold restoration program in collaboration with AMV BBDO Mars Sustainable Solutions and the Sheba brand team. The program's inception was marked by the creation of a monumental word "Hope" standing at a towering height of [--] meters. Positioned off the coast of Sulawesi in Indonesias Spermonde Archipelago this word is not merely a symbol but a living billboard constructed using innovative Reef Stars structures serving to"
[YouTube Link](https://youtube.com/watch?v=6Dca7H1xHV4) 2022-06-21T21:28Z 20.1K followers, 28.3K engagements
"36 Months - Raise the Minimum Age of Social Media (case study) 95% of 13-17 year olds globally are on social media. Deteriorating mental health in teenagers driven by social media overexposure is one of the fastest-growing health crises in the world. Left unchecked it threatens the development of an entire generation. The '36 Months' social initiative's plan was to set a global precedent and create a blueprint the world could follow. In [----] it led a national campaign to raise the minimum age of social media from [--] to 16the first law of its kind anywhere in the world. Now theyre rebuilding"
[YouTube Link](https://youtube.com/watch?v=9-L8XzUqrzg) 2025-05-18T14:06Z 25.2K followers, [----] engagements
"Pop-Tarts - The First Edible Mascot (case study) Pop-Tarts has a history of putting a Crazy Good spin on classic flavors and the brand wanted to bring that approach to college football in the first-ever Pop-Tarts Bowl. The winning team dumped Pop-Tarts all over their coach at the [----] Pop-Tarts Bowl. Pop-Tarts is a beloved brand that consumers see as a breakfast staple but we were tasked with putting the brand at the center of a broader snacking conversation. By bringing all the ingredients that make the brand iconic into the college football world we put food and flavor at the center of the"
[YouTube Link](https://youtube.com/watch?v=BL1zRhmDcVM) 2024-06-20T10:25Z 19.7K followers, 25.3K engagements
"Coca-Cola - Unexpected Santa (AI-Generated Christmas Ad 2024) Coca-Cola has embraced cutting-edge technology to reimagine its iconic Holidays Are Coming ad for a new era. Collaborating with studios like Secret Level Silverside AI and Wild Card the brand produced three holiday commercials using generative AI. These spots retain the heart of Coca-Colas festive spirit featuring snowy landscapes festive animals and the iconic Coca-Cola trucks while adding a futuristic twist with AI-generated visuals including digital actors created with permission from real likenesses. The campaign showcases how"
[YouTube Link](https://youtube.com/watch?v=E3-J0MwvBSI) 2024-11-15T13:42Z 20.1K followers, 410.3K engagements
"JR Group - My Japan Railway (case study) D&AD Black Pencil [----] Train lines operated by Japan Railway form the backbone of public transportation infrastructure in Japan. They traverse the entire country and have made life more convenient and helped society grow for [---] years. In fact they are so integral to daily life that people often take them for granted. To address this issue we were asked to develop a campaign that would reconnect Japan Railway with its customers in a personal way. Despite the fact that Japan is a small island nation only 6% of Japanese have visited all [--] prefectures."
[YouTube Link](https://youtube.com/watch?v=FOctNTQH1dM) 2023-06-20T21:31Z 19.9K followers, 42.3K engagements
"Ukraine and Kernel - Minefields Honey (case study) The "Minefields Honey" campaign is a collaborative initiative between Saatchi & Saatchi Ukraine Kernel and the Ministry of Foreign Affairs of Ukraine. The project aims to transform mined agricultural lands into blooming fields by sowing honey-producing plants using drones. Bees then collect nectar from these plants producing honey that serves as a symbolic product to raise awareness and funds for demining efforts in Ukraine. Campaign Objectives - Highlight the impact of landmines on Ukraine's agriculture and economy. - Utilize innovative"
[YouTube Link](https://youtube.com/watch?v=GuMMaKdvwUc) 2025-06-03T10:55Z 25.2K followers, [----] engagements
"Mercado Libre - Handshake Hunt (case study) Mercado Libre a leading electronic commerce platform in Latin America executed a unique campaign named "Handshake Hunt" during Black Friday. Partnering with the TV channel Globo the campaign displayed QR codes for discounts whenever a handshake appeared on-screen. This innovative strategy aimed to increase transactions in Brazil. Targeting the online retail market in Brazil the campaign utilized various media channels including product placement outdoor out-of-home and sales promotions. In [----] Mercado Libre's Black Friday campaign achieved"
[YouTube Link](https://youtube.com/watch?v=HE7dWzEGEp8) 2024-06-19T12:06Z 20.5K followers, 27.9K engagements
"Red Cross x Filsa Water - Filter Caps (case study) D&AD White Pencil [----] Filter Caps is a solution for the world's water crisis; it transforms the cap of a PET bottle into a complete water filtration station. This groundbreaking invention offers an accessible and portable way to purify water making it especially useful in areas where clean water is scarce or unavailable. By simply attaching the Filter Cap to a standard PET bottle users can have access to safe drinking water thus reducing the risk of waterborne diseases and improving overall health and well-being in affected communities. The"
[YouTube Link](https://youtube.com/watch?v=I60bNRM2UhM) 2024-05-22T21:41Z 19.9K followers, [----] engagements
"Corona - Corona Extra Lime (case study) It takes two to make a thing go right and everyone knows that Corona and limes go together like fried food and heartburn. So when lime imports to China were disrupted by Covid the AB InBev-owned beer brand partnered with local authorities to identify low-income areas in Sichuan Province where local farmers could be trained to grow limes. Corona then sold the extra limes alongside its beers and donated the profits from the limes back to the farmers. In one year a whopping [--] million extra limes were harvested boosting the lime farmers per capita income by"
[YouTube Link](https://youtube.com/watch?v=JO7vAisaRtw) 2023-06-06T21:53Z 19.2K followers, 28.8K engagements
"Aguila - Beer Lottery (case study) After Colombia failed to qualify for the [----] FIFA World Cup the national team's fans were left disheartened and disconnected. To reignite their passion and bring them back into the fold the team's biggest sponsor Cerveza Aguila devised an innovative campaign that combined two elements beloved by fans betting and national pride. This campaign dubbed the Beer Lottery aimed to create a new and engaging experience for fans allowing them to feel connected to the team in a unique way. The Beer Lottery revolved around a simple yet clever idea. Before every match"
[YouTube Link](https://youtube.com/watch?v=MkelCWJyNN4) 2024-06-09T14:26Z 17K followers, [----] engagements
"Volkswagen - Parc des Princesses Pour soutenir les Bleues Volkswagen renomme le Parc des Princes en Parc des Princesses. La moiti de lhistoire du football reste crire. Les Bleus sont les auteurs de la magnifique premire moiti du grand livre du football franais. Cest maintenant aux Bleues de Corinne Diacre dcrire leur partie en allant dcrocher leur premire toile. Pour tre sacres le [--] juillet prochain nos joueuses ont besoin de ressentir le soutien de tout un pays et lengouement populaire qui accompagne les grandes nations du football. Cest ce dfi que Volkswagen partenaire de la Fdration"
[YouTube Link](https://youtube.com/watch?v=OraW4bN52BI) 2019-06-07T09:43Z 20.4K followers, [----] engagements
"Siemens Healthineers - Magnetic Stories (case study) Imagine the daunting roar of an MRI machine reaching decibel levels louder than a military jet. Now consider the impact on a child undergoing cancer treatment. Siemens Healthineers introduces "Magnetic Stories" an innovative technology transforming terrifying MRI sounds into enchanting children's audio books. This pioneering campaign seeks to replace anxiety with awe and fear with fascination ensuring young patients experience a journey of magic and wonder during medical procedures. By harnessing the power of storytelling Siemens"
[YouTube Link](https://youtube.com/watch?v=PJGgMzJb8qc) 2024-06-19T12:39Z 20.1K followers, 22.9K engagements
"Hornbach - The Square Meter (HD film) Hornbach has unveiled a mesmerizing exploration into the world of confined spaces where every aspect of life unfolds within a single square meter. This visionary concept brought to life by HeimatTBWA challenges viewers to imagine an entire existence within such tight confinesa compelling narrative that resonates deeply amid today's pervasive housing challenges. "Every square meter deserves to be the best in the world." In the gripping 60-second film we witness the protagonist navigate a labyrinthine microcosm of creativity and resourcefulness. From waking"
[YouTube Link](https://youtube.com/watch?v=QmDckNBoKsY) 2024-06-18T14:52Z 22.4K followers, 15.7K engagements
"Sherwin-Williams - Speaking in Color (case study) An AI-powered paint tool helping you create custom colors with your voice. Sherwin-Williams' 'Speaking in Color' feature allows users to describe their dream color: "Think it. Say it. See it." All you have to do is say the words and then the feature helps you find the color of your dreams. Start with a memory a place a feeling. Anything that inspires you. Speaking in Color a voice-controlled tool from Sherwin-Williams uses natural language systems to interpret descriptions of the perfect color. If an architect wanted to create a building that"
[YouTube Link](https://youtube.com/watch?v=Sa2ZILCMbPs) 2022-06-23T19:58Z 16.9K followers, 20.9K engagements
"Touch - EQL Band (case study) EQL Band aims to silence green light bias in smartwatches with the power of sound. Building on years of clinical equality advocacy FCB Health New York an IPG Health Company created EQL Band an innovative prototype for the worlds first smartwatch band that uses sound smart technology to accurately hear all heartbeats equally regardless of skin tone. In partnership with Touch The Black Breast Cancer Alliance a leading health equity advocacy organization with initiatives like #BlackDataMatters and When We Trial campaigns FCB Health New York is calling on the tech"
[YouTube Link](https://youtube.com/watch?v=SdzDdJIXn28) 2024-05-22T22:21Z 17K followers, [---] engagements
"Puck (Arla) - Selfless Shelves (case study) Lebanon's economic crisis has led to a 63% increase in unemployment among women pushing many to make and sell mouneh traditional handmade preserved foods to sustain themselves. Recognizing their struggle Puck repurposed its iconic blue-lidded cream cheese jars inviting these women to package their homemade goods in sanitized jars. The women signed their jars which were then distributed in supermarkets and on e-commerce platforms using Pucks own shelf space. This initiative not only supported their small businesses but also highlighted their"
[YouTube Link](https://youtube.com/watch?v=T3HyO6vN8j8) 2024-06-05T11:02Z 22.3K followers, [----] engagements
"Cadbury - Shah Rukh Khan-My-Ad (case study) Creative Effectiveness Grand Prix Cannes Lions [----] Gifting was the fastest-growing segment until the pandemic and Diwali gifting alone contributes nearly 50% of Cadbury Celebrations' annual revenue. However the second wave brought challenges in the form of inflation reduced opportunities and lower pay. Challenge How can we increase the brands penetration against socio-economic headwinds Solution Go back to our intrinsic purpose of generosity rooted in Cadburys founding values to rescue it from the grip of a self-centeredness pandemic. Insight Our"
[YouTube Link](https://youtube.com/watch?v=US_1qLyOmUc) 2023-06-22T20:08Z [--] followers, [---] engagements
"Vuokkoset - Tampon for Menstruation (case study) Gender dysphoria is the distress caused by a mismatch between a persons gender identity and the one they were assigned at birth. For transgender men this distress is heightened by menstruationa physical experience that feels incongruent with their identity. Adding to the challenge menstrual products are traditionally marketed as womens products reinforcing outdated societal beliefs about who menstruates. Finnish hygiene brand Vuokkoset addressed this issue head-on by launching a tampon specifically designed for transgender men. The product was"
[YouTube Link](https://youtube.com/watch?v=UrWrq9E0eag) 2024-12-11T15:33Z 25.2K followers, [----] engagements
"Sol Cement - SightWalks (case study) Cemento Sol a renowned cement company has introduced an innovative series of cement tiles called "Sidewalks to See" or "SightWalks." These tiles feature numbered lines designed to assist visually impaired individuals in identifying various types of businesses or establishments they pass by. By counting the lines from left to right with their walking sticks they can determine whether the adjacent shop is a bank grocery store accommodation hospital bus stop drugstore and more. This thoughtful design aims to enhance the independence and mobility of visually"
[YouTube Link](https://youtube.com/watch?v=V1WgJkUErog) 2024-06-18T14:05Z 13.5K followers, [----] engagements
"Stokd - Next to Stokd (case study) Cannabis sales in Canada are legal but cannabis advertising faces stringent regulations. The 'Canadian Cannabis Act' imposes strict limitations prohibiting any advertising that depicts products people paraphernalia implies effects or reveals the inside of a store. Additionally social platforms like Meta and Google along with other media channels such as out-of-home (OOH) and radio employ robust filters to screen out cannabis-related advertisements. So how does a regional cannabis chain like Stokd navigate these restrictions Enter 'Next to Stokd'a legal-ish"
[YouTube Link](https://youtube.com/watch?v=VX1boNokTvI) 2024-06-07T18:34Z 12.8K followers, [--] engagements
"Solo Stove - Snoop Goes Smokeless (case study) Born from the creative platform "We Fixed Fire" the campaign "Snoop Goes Smokeless" aimed to spotlight the primary benefits of Solo Stove: its no-smell no-eye-burn no-smoke ambiance. This unique feature of Solo Stove's product led to a clever ideation: what if we communicated this benefit through the most unexpected spokesperson in popular culture To create widespread awareness and elevate Solo Stove into a household name we enlisted Snoop Dogg the iconic figure synonymous with smoke for their first national ad campaign challenging his entire"
[YouTube Link](https://youtube.com/watch?v=Vn-cbs8ZPMM) 2024-06-10T10:39Z 12.9K followers, [---] engagements
"Spotify - Spreadbeats (case study) Spotify has launched a new B2B campaign Spreadbeats featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make media plans as vibrant and energetic as Spotifys brand and platform the campaign follows a single cellE7and its evolution into a colorful 3D character. This transformation acts as a metaphor for the creative ways brands can reach audiences through both audio and visual formats. The media plan is the unsung workhorse of our industry and its not necessarily the first thing youd think of to tell a story"
[YouTube Link](https://youtube.com/watch?v=WN_fnBXJr0s) 2024-06-06T18:52Z 12.8K followers, [---] engagements
"Vaseline - Transition Body Lotion (case study) Vaseline has unveiled the Transition Body Lotion: a pioneering skincare product tailored specifically for transgender women. This innovative body lotion marks a significant advancement in Vaseline's mission of promoting "healthy skin for all." Recognizing the unique skincare challenges faced during the transitioning process particularly in Thailand which has one of the largest transgender populations globally Vaseline dedicated two years to research and co-development. The result is the Transition Body Lotion the first clinically validated"
[YouTube Link](https://youtube.com/watch?v=WNz9rZJYY_g) 2024-06-21T10:16Z 22.6K followers, 27.1K engagements
"KVI Brave Fund - Voice [--] Diabetes (case study) "Voice [--] Diabetes" centers on a groundbreaking study from Klick Labs that combines voice technology with artificial intelligence to revolutionize diabetes detection. The study published in 'Mayo Clinic Proceedings: Digital Health' reveals that determining whether a person has Type [--] diabetes could be as easy as having them speak a few sentences into their smartphone. Klick Labs scientists used six to ten seconds of a person's voice along with basic health data such as age sex height and weight to create an AI model with an accuracy of [--] percent"
[YouTube Link](https://youtube.com/watch?v=WnhoVV0W0Yw) 2024-06-20T10:59Z 22.6K followers, 16K engagements
"Warner Music Group - Saylists (case study) Repetition is key to overcoming a speech sound disorder but for kids repetition is boring. Except when it happens in music. Warner Music teamed up with Apple Music to analyse over [--] million song lyrics isolating songs in which particular sounds occur in particular patterns that are beneficial for speech therapy. These songs were collated into Saylists: playlists categorised by problem sounds providing an easy accessible and enjoyable way for kids to practise the sounds they have trouble with simply by singing along to their favourite songs. Main"
[YouTube Link](https://youtube.com/watch?v=ZLoqYztnm3E) 2021-06-24T09:25Z 20.1K followers, 27.3K engagements
"Mastercard - Room for Everyone / Where To Start (case study) Mastercard launched "WhereToStart" a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model. Part of the 'Room for Everyone' initiative it builds on the successful 'Where to Settle' platform which earned the SDG Grand Prix and Titanium Lion at Cannes. With over [------] new companies in Poland in [----] and [----] new businesses daily many of which are Ukrainian "WhereToStart" aims to support this entrepreneurial growth. It helps entrepreneurs find the best"
[YouTube Link](https://youtube.com/watch?v=ZezPag4HFKQ) 2024-06-14T14:20Z 20.1K followers, 25K engagements
"Government of Tuvalu - The First Digital Nation (case study) Tuvalu a vulnerable Pacific island nation faces an existential crisis as rising sea levels threaten to submerge its entire landmass by [----]. Beyond physical displacement Tuvalu risks losing its sovereignty under current international law which mandates a "defined physical territory" for nationhood. Minister Simon Kofe seized the opportunity at COP27 to unveil a radical survival plan recognizing the urgent need to address the country's perilous situation and protect its maritime boundaries voting rights and global influence. IDEA"
[YouTube Link](https://youtube.com/watch?v=b7QKboSOxUw) 2023-06-23T19:08Z 22.6K followers, 22.2K engagements
"Gatorade - Turf Finder (case study) Mumbai one of the most congested places in India faces a severe shortage of playgrounds limiting opportunities for residents to play soccer cricket and other sports. Consequently playing in the streets has become common despite the risks posed by traffic. Recognizing this issue Gatorade in collaboration with Google Maps developed a solution. The initiative known as Gatorade Turf Finder leverages both historical data and real-time traffic patterns to identify when and where public spaces in Mumbai are empty. This information is used to set up temporary turfs"
[YouTube Link](https://youtube.com/watch?v=cp0ZrKtVunI) 2024-06-14T20:52Z 19.9K followers, [----] engagements
"DoorDash - Self-Love Bouquet (case study) In [----] DoorDash marked Valentines Day with the introduction of same-day flower delivery from local florists aiming mainly for awareness. By [----] DoorDash had evolved beyond food delivery and sought a standout idea to rival both Uber Eats and 1-800-Flowers in the flower delivery market. Recognizing the focus of competitors on traditional couples DoorDash aimed to stand out by prioritizing and celebrating other forms of love often overlooked in Valentine's Day conversations. IDEA Amid the broader cultural conversation self-love often takes a backseat"
[YouTube Link](https://youtube.com/watch?v=f90ORAVPGSc) 2023-06-21T19:14Z 20.2K followers, 51.9K engagements
"Budweiser - One Second Ads (case study) Budweiser's "One Second Ads" campaign developed by Africa Creative exemplifies the brand's innovative approach to marketing by leveraging brevity and cultural resonance. The campaign featured a series of one-second advertisements each showcasing the initial notes or beats of iconic songs from artists like Beyonc Taylor Swift The Beatles and Foo Fighters. This concept was rooted in the idea that true music aficionados can recognize their favorite tracks almost instantaneously thus turning each ad into an engaging challenge for fans. By utilizing the"
[YouTube Link](https://youtube.com/watch?v=hS9UYX9_PlI) 2025-06-16T14:01Z 21.2K followers, [----] engagements
"Iberdrola - Turnstile Turbines (case study) Europe is going through an unprecedented energy crisis. Governments are asking people to make efforts at all levels to avoid power cuts. Crisis are always an opportunity to rethink and improve existing things. Iberdrola the European leading wind energy provider decided to show people that energy sources exist everywhere. We call it wasted energy: it can be the wind or anything that generates a force like the [---] billion people taking the subway every year in Paris. We decided to reinvent the turnstile they cross every day to replace it with the"
[YouTube Link](https://youtube.com/watch?v=j-hCfL3HF6k) 2023-05-21T10:27Z 20.7K followers, 10.9K engagements
"Lacoste - Crocodile Free (case study) For the second year in a row Lacoste raised awareness on threatened animals as part of its partnership with the International Union for Conservation of Nature (IUCN). The idea: During [--] hours for the International Day for Biological Diversity Lacostes crocodile made way for ten endangered species all over the world. On this day Lacoste became crocodile free in every square foot of its shops and in every communication (TV OOH social medias and e-shop). Novak Djokovic a Lacoste ambassador took part in the operation by wearing an official outfit with the"
[YouTube Link](https://youtube.com/watch?v=mmerEJXp7AY) 2021-04-24T11:49Z 16.9K followers, 11.7K engagements
"Designing Paris [----] (case study) How do you reinvent the image of a city that the world already sees as a masterpiece For the Paris [----] Olympic and Paralympic Games W Conran Design faced the challenge of celebrating Paris without resorting to tired postcard imagery. Instead the agency crafted a bold and contemporary design systemmodular dynamic and rooted in the lived reality of Parisians. At the heart of the concept lies an unexpected but deeply Parisian inspiration: the pavs or cobblestones that shape the citys most emblematic streets. This everyday yet powerful symbol of movement"
[YouTube Link](https://youtube.com/watch?v=n6CTmxirAdQ) 2025-05-25T07:43Z 20.6K followers, [---] engagements
"EDF - The Flame That Wasn't a Flame (case study) As the official renewable electricity partner of the Paris [----] Olympic Games EDFa provider of 97.8% carbon-free electricityset out to symbolically and practically showcase the role of clean energy in a carbon-neutral future. The result was a bold reinvention of one of the most iconic symbols of the Games: the Olympic Cauldron. Believing that electricity is the key to achieving a CO-neutral world EDF designed the first-ever 100% electric Olympic flame. This radical innovation replaced the traditional gas-fueled flame with a clean carbon-free"
[YouTube Link](https://youtube.com/watch?v=nqKX-HNsXc8) 2025-05-23T22:49Z 21.6K followers, [----] engagements
"Posten - When Harry Met Santa (Norwegian postal service's [----] holiday ad) As traditional Christmas stories go Santa Claus is married to Mrs. Claus who takes care of their house in the North Pole while her husband delivers toys to children around the world. But what if there is no Mrs. Claus because Santa is actually gay That is the premise of the latest holiday film from Posten (The Norwegian Postal Service) which has become known for subverting classic Christmas tales in its advertising. When Harry Met Santa created by the Norwegian agency POL follows a man named Harry who accidentally"
[YouTube Link](https://youtube.com/watch?v=pCNnX7ahix8) 2021-11-30T11:32Z 20.3K followers, 173.8K engagements
"Budweiser - Bring Home The Bud (case study) Two days before the World Cup Budweiser was banned from selling beer at stadiums in Qatar. The brand were left with thousands of liters of beer without a home. The news took the world by storm. And it seemed as though our multi-million dollar presence was a bust. So on the first day of the tournament Budweiser and its agency Wieden+Kennedy New York decided to give a bold answer: the brand announced that it'd give away its entire Qatar warehouse stock to the winning country for free. And we invited the entire world to #BringHomeTheBud. Within minutes"
[YouTube Link](https://youtube.com/watch?v=sI9YyjqBpg8) 2023-06-06T21:21Z 20K followers, 28.3K engagements
"Oreo - Kintsugi (case study) Oreos break. So the brand decided to fix this problem with a milenar Japanese technique: Kintsugi. By glueing Oreo pieces with more cream adding taste and value to broken Oreo. Just like Kintsugi. Oreo's 'Kintsugi' marketing campaign addresses the common issue of broken cookies by drawing inspiration from the ancient Japanese art. Kintsugi which means "golden joinery" is the practice of repairing broken pottery by mending the areas of breakage with lacquer dusted or mixed with powdered gold silver or platinum. This technique not only restores the item but also"
[YouTube Link](https://youtube.com/watch?v=spY2SsCKOSQ) 2024-06-13T15:21Z 20.2K followers, 24.6K engagements
"Pepsi - Break The Routine In its latest commercial Pepsi motivates people to exit from their boring routine stray from the ordinary and try different things. With a "GIF like" edit a whole city is getting mad until a young boy tastes the new Pepsi Lemon: "the Pepsi with lemon juice". Its tagline sums it up: "Break the routine." An original and committed ad for a soda company. Production: Iconoclast Los Angeles. Music: "Overthrow" by Boys Noize. Uploaded with the authorization of Pepsi"
[YouTube Link](https://youtube.com/watch?v=tKHp1vKkdyE) 2017-10-17T21:14Z 20.8K followers, 43.9K engagements
"Tottus - The Gift Card of Life (case study) In a bid to democratize access to essential healthcare Peruvian supermarket chain Tottus has introduced a new offering for breast cancer awareness month: mammograms for PEN [--] (USD 26/EUR 24). This price significantly undercuts the fees commonly charged by private clinics which serve as alternatives to public healthcare providers with months-long waiting times. The purchase process is as straightforward as buying groceries. Customers pick up a mammogram voucher card from designated stores pay at the checkout and then schedule an appointment with the"
[YouTube Link](https://youtube.com/watch?v=teI4f6-X1h4) 2024-06-04T20:02Z 23.7K followers, [----] engagements
"Michelob ULTRA - Dreamcaster (case study) The NBA brings joy to billions. Yet its joy isnt equally accessible to all. So as a brand that famously believes Its Only Worth It If You Enjoy It Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. Problem: [---] million sports fans worldwide struggle to enjoy live games because theyre blind or visually impaired. They can listen to play-by-play commentary but anyone who loves basketball knows theres more to the game. Insight: The joy of being a basketball fan comes from truly feeling the game. Strategy:"
[YouTube Link](https://youtube.com/watch?v=tuKROS9Mn3E) 2023-06-20T22:06Z 21.1K followers, 32.2K engagements
"Mastercard - Where to Settle (case study) Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access to economic opportunities Mastercard believes it benefits individuals society and the company itself. This campaign embodies Mastercard's ethos of "Doing well by doing good" leveraging data responsibly to serve society. Through initiatives like the Where to Settle project Mastercard demonstrates its commitment to assisting Ukrainian refugees settling in Poland thereby promoting stability in their lives."
[YouTube Link](https://youtube.com/watch?v=uO7gM9XlZQA) 2023-06-23T20:08Z 20.2K followers, 34.9K engagements
"Heinz - Ketchup Fraud (case study) Heinz is the worlds most beloved ketchup. Its a thick rich delicious sauce of unmatched quality making it the only brand that is truly synonymous with the red condiment. When the brand discovered that there are restaurants around the world that refill Heinz bottles with inferior ketchup it didnt take offence because these restaurants are just showing that they know what everybody else knows: it has to be Heinz. To bring attention to this real behaviour Heinz launched 'Ketchup Fraud' a [---] campaign enlisting fans across the country to help ensure that when"
[YouTube Link](https://youtube.com/watch?v=vq2LJLKBuO8) 2024-05-15T22:43Z 22.3K followers, 18.6K engagements
"Dole and Ananas Anam - Piatex (case study) Every year over [---] million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world pineapple leaves are left behind. For every ton of pineapples harvested [--] tons of leaves are wasted. And when left to rot could create methane emissions over [--] times more harmful than CO2. To make a change Dole Sunshine Company one of the largest producers of pineapples in the world partnered with Ananas Anam to produce "Piatex". A vegan cruelty-free and sustainable leather alternative; made from the fiber of"
[YouTube Link](https://youtube.com/watch?v=wMKaoO4O1uQ) 2022-05-30T21:32Z 22.6K followers, 47.9K engagements
"Stella Artois - The Artois Probability (case study) Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven Belgium in [----]. Sebastian Artois bought and renamed the business in [----] and "Stella"Latin for starwas added to the name in [----] when it released its first seasonal beer the Christmas Star. Thats a lot of history. "This means there is a probability that the beer portrayed in historical art pieces throughout Europe could be a Stella Artois" enthuses Haroldo Moreira Copywriter at Buenos Aires-based agency GUT. The agency"
[YouTube Link](https://youtube.com/watch?v=yWKhKIMpkA0) 2023-06-21T18:10Z 21.9K followers, 84.6K engagements
"Jason Peterson (Havas) "I don't like ad agencies" LLLLITL and Sup de Pub met Jason Peterson the Chief Creative Officer of Havas North America at the [----] Cannes Lions. Here is the video of our interview More interviews from our "Cannes Stories" show: http://www.llllitl.fr/cannesstories"
[YouTube Link](https://youtube.com/watch?v=1z9VjnrpHIY) 2018-06-25T14:07Z 24.1K followers, [----] engagements
"Nike - Dream Crazy (case study) "Don't ask if your dreams are crazy. Ask if they're crazy enough." Nike took a real actual stand when it stood by controversial football player Colin Kaepernick in a powerful tweet and a subsequent two-minute film featuring the message "Believe in something even if it means sacrificing everything". The move dropped Nike into the center of a cultural storm but ultimately changed the marketing conversation and helped to propel sales earning the brand several major awards. The overall "Dream Crazy" effort which highlights how athletes have made their unbelievable"
[YouTube Link](https://youtube.com/watch?v=A1hDscZfE2w) 2019-05-26T11:25Z 24.7K followers, 384.5K engagements
"Orange - Safer Phone (case study) Oranges Safer Phone campaign tackles the growing issue of childrens smartphone usage by turning the very object of concernthe phoneinto a tool for education and protection. As digital devices become omnipresent in the lives of younger generations Orange and Publicis Conseil saw an opportunity to position the brand not only as a provider of technology but as a responsible advocate for safer digital habits. The campaign is built around a simple yet powerful idea: make the phone safer by educating children directly through it. The centerpiece is a film that"
[YouTube Link](https://youtube.com/watch?v=AbLLBcDM064) 2025-06-15T19:20Z 25.2K followers, [----] engagements
"Samsung - Unfear (case study) Globally [--] million people are on the autism spectrum. Many of these people suffer panic attacks due to hyperacusis hypersensitivity to specific noises such as barks sirens or construction works. Noise cancellation headphones have historically been the only option yet they can end up isolating people and depriving them of freedom. Aware of this Samsung developed Unfear an advanced artificial intelligence app that filters and suppresses in real time only those noises that affect the sufferer in order to protect relax and help them to listen live with nothing to be"
[YouTube Link](https://youtube.com/watch?v=DwO74zYr2b0) 2023-12-13T14:36Z 24.3K followers, [----] engagements
"Kyoko Yonezawa (Dentsu) "AI won't be creative without humans" LLLLITL and Sup de Pub met Kyoko Yonezawa Creative Technologist at Dentsu Japan at the [----] Cannes Lions. Here is the video of our interview More interviews from our "Cannes Stories" show: http://www.llllitl.fr/cannesstories"
[YouTube Link](https://youtube.com/watch?v=ENDvw67kna8) 2018-07-04T18:48Z 24.4K followers, [---] engagements
"McDonald's "Big America" burger commercial - President Obama "God bless Israel" Awesome McDonald's commercial featuring the FBI and Barack Obama president of the USA saying: "God bless Israel". LLLLITL Advertising marketing creativity http://www.llllitl.fr Agency: TBWA Yehoshua. A commercial that depicts Barack Obama rounding up Israeli teenagers so he can get a "Big America" burger. "God bless Israel" the Obama look-alike says at the end of the spot "for the Big America." The Big America burger is not available in the United States perhaps that makes a certain kind of sense. A burger so good"
[YouTube Link](https://youtube.com/watch?v=ET0jgm-oMqA) 2013-04-26T08:17Z 25K followers, 180.1K engagements
"DoorDash - DoorDash All The Ads (case study) The world knows DoorDash for restaurant delivery but with their new brand platform Your Door to More we wanted to showcase their ability to deliver just about anything. Where better to do this than the Super Bowl Not just by telling people that DoorDash could deliver anything but by proving it: delivering every product advertised during the Super Bowl broadcast to one lucky person. In the days before the Super Bowl as brands announced they were in the game we added them to a DoorDash cart creating anticipation excitement and speculation about how"
[YouTube Link](https://youtube.com/watch?v=GqWn9oWBAoc) 2024-05-20T15:16Z 23.9K followers, 44.5K engagements
"Heineken - Shutter Ads (case study) Heineken helps out closed bars by buying their shutter space for ads. Due to the nature of drinking establishments bars have been shut down to fend off the spread of the coronavirus and have been hit especially hard by the pandemic having been closed for nearly a year. Heineken has proven to be quite the patron savior for these businessesits decided to help alleviate their financial strain by repurposing their shutters as advertising space while they stay closed. Instead of spending its media budget on the typical out-of-home advertising areas Heinekenalong"
[YouTube Link](https://youtube.com/watch?v=HrHk94Af5oo) 2021-06-24T10:15Z 24.4K followers, 58.2K engagements
"Philips - Refurb: Better Than New (case study) The "Better than New" campaign for Philips Refurb Editions launched in Germany highlighting the brands commitment to sustainability with eye-catching visuals and a compelling message. On June [--] a Pop-Up Store in Hamburg's Rindermarkthalle St Pauli invited people to explore the concept that new doesn't always mean better. Instead of selling products the store promoted the idea that purchasing refurbished items can reduce environmental impact while still providing high-quality products with the same two-year warranty as new ones. Philips"
[YouTube Link](https://youtube.com/watch?v=M8h_Op0qCw0) 2024-06-20T11:13Z 23.9K followers, 19K engagements
"Heineken - Pub Museums (case study) Irish pubs are renowned worldwide not only as cultural landmarks but also as crucial elements of local history continuing to play an essential role in their communities. After a challenging period for the hospitality sector LePub and Publicis Dublins latest campaign for Heineken seeks to preserve this heritage by transforming pubs into virtual museums. This creative strategy aims to make historic pubs across Ireland eligible for the financial advantages typically granted to cultural institutions. Achieving official museum status would allow these pubs to"
[YouTube Link](https://youtube.com/watch?v=Qp8Od1eQOt4) 2024-06-06T23:25Z 24.3K followers, 15.6K engagements
"PedidosYa - World Cup Delivery (case study) Argentina's fervent passion for football reached new heights as Lionel Messi after enduring numerous lost finals over [--] years finally clinched the World Cup victory. Breaking a spell that had loomed over the nation for more than three decades Argentina erupted in unprecedented jubilation. Amidst the euphoria one question consumed the minds of the people: When would the coveted trophy arrive in the country igniting nationwide celebrations STRATEGY Amidst a frenzy of brands vying for relevance amidst the national team's success we honed in on the"
[YouTube Link](https://youtube.com/watch?v=WoGh0-RlrI8) 2023-06-22T20:15Z 24.8K followers, 73.9K engagements
"Samsung - The Art of Hack (case study) Samsung has launched an innovative e-commerce campaign to promote its new product The Frame TV by cleverly leveraging its unique design. The Frame TV is unlike any other television on the market as it is shaped like a frame and allows users to display more than [----] pieces of art in wallpaper format when in standby mode. Taking advantage of this artistic feature Samsung devised a promotional strategy that effectively "hacked" the Spanish tax system. By selling The Frame as a piece of art rather than a consumer electronic device Samsung was able to reduce"
[YouTube Link](https://youtube.com/watch?v=c2sxLdZo4VY) 2024-06-11T17:02Z 25K followers, [----] engagements
"Nokian Tyres commercial - The Dress / Sexy Surprise Nokian Tyres' new funny commercials promoting its famous stopping power for its new [----] winter-tyre campaign. "Nokian Tyres. Stop you in time." With a lot of fun and humour these [--] commercials illustrate [--] men's life saved at the last second before they make a fatal mistake by surprising tyres coming out from nowhere. Nokian Tyres (Finland) are born bred and tested in the demanding northern conditions. CREDITS Brand: Nokian Tyres Advertising Agency: McCANN Helsinki Finland Creative Director: Jyrki Poutanen Art Director: Jyrki Poutanen"
[YouTube Link](https://youtube.com/watch?v=c6BP3yaE3y0) 2015-10-05T16:35Z 24.3K followers, 89.1K engagements
"KFC - Kentucky Fried Turkey for Christmas Is a turkey burger finally making its debut right on time for the Holidays [----] Apologies for any raised expectations but this KFC is staying true to its roots and its primary ingredient chicken. KFC is challenging the commonly held belief that 'the customer is always right' particularly when it comes to their festive menu offerings. Despite persistent requests from patrons for a turkey burger the fast-food giant wants to emphasize that it is unequivocally a chicken-centric establishment. "We saw you. We heard you. And we ignored you. We're sticking"
[YouTube Link](https://youtube.com/watch?v=cG1OdjzoMjs) 2023-11-13T23:19Z 24.5K followers, 93.7K engagements
"KPN - A Piece of Me (case study) In February the music video for "A Piece of Me" by Dutch singer-songwriter MEAU was launched in the Netherlands and it has now been released internationally with a new English version "Piece of My Soul." This campaign spearheaded by leading Dutch telecommunications provider KPN in collaboration with Dentsu Creative Amsterdam aims to raise awareness about the issue of online shaming among Gen Z. The campaign carries the crucial message: "Think Twice before you forward." In the past six months [-----] young people in the Netherlands have fallen victim to the"
[YouTube Link](https://youtube.com/watch?v=k356d-HPKu0) 2024-06-20T11:23Z 24.7K followers, 22.7K engagements
"Michelob ULTRA x NBA - Courtside (case study) When COVID-19 shut down the [----] season Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside powered by Microsofts new AI-driven Together Mode digitally immersed fans at home in the NBA Bubble. By scanning a Michelob ULTRA fans could win Courtside tickets and find themselves sitting next to the likes of Lil Wayne Shaq and even President Obama. With [----] million hours of NBA coverage across [---] games Michelob ULTRAs sales grew 32%. #Courtside #WholeNewGame Main Awards - Grand Prix"
[YouTube Link](https://youtube.com/watch?v=kJNPYNTxwPg) 2021-06-10T17:12Z 24.6K followers, 12K engagements
"Congresso Em Foco - Transparency Card (case study) Helping Brazilians identify corruption thanks to digital wallets. Every year Brazil loses about $40bn to corrupt politician spending. Although Brazilians have the constitutional right to access information about politicians' use of public funds the data is complex to monitor leaving room for corruption. AKQA worked with Congresso em Foco an independent Brazilian digital news portal to provide real-time transparent information about politicians spending habits. The Transparency Card accesses government databases and sends notifications to"
[YouTube Link](https://youtube.com/watch?v=mfMFmcf2mcQ) 2023-06-06T21:39Z 24.8K followers, 10.5K engagements
"Anzen Health - 855-How-To-Quit-(Opioids) (case study) 855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. Its a helpline that turns the object of addiction into a way out to reach out to people in the most critical moment when they have a pill in their hand. The helpline uses the familiar opioid pill codes as phone extensions connecting the caller with a person who managed to quit that very same pill sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media film and"
[YouTube Link](https://youtube.com/watch?v=pLIEDZJ6paU) 2024-06-06T18:26Z 25.2K followers, [----] engagements
"Dove - Turn Your Back (case study) Dove is spearheading the #NoDigitalDistortion movement urging people to reject the new Bold Glamour filter. Developed by Ogilvy and DAVID the influencer-led campaign aims to raise awareness about the harmful effects of the filter on social media users. Within just seven days the hashtag has garnered over [---] million views highlighting its widespread impact. The campaign is mobilizing individuals to unite and symbolically reject the harmful effects of digital distortion. Research from the Dove Self-Esteem Project reveals alarming statistics: 38% of girls in"
[YouTube Link](https://youtube.com/watch?v=pw73tgBmv0g) 2023-06-21T19:36Z 24.7K followers, 202K engagements
"Dramamine - The Last Barf Bag (case study) To commemorate the 75th anniversary of Dramamine a well-known medication for nausea relief and motion sickness prevention the brand launched a unique campaign focused on an item that its product has rendered almost obsolete the barf bag. This innovative campaign began with a documentary titled "The Last Barf Bag: A Tribute to a Cultural Icon" which premiered on Dramamines YouTube channel. The 14-minute educational film delves into the history of the barf bag which coincidentally was introduced the same year as Dramamine in [----]. The documentary"
[YouTube Link](https://youtube.com/watch?v=v9zuanOf8u0) 2024-06-17T17:39Z 25K followers, 35.3K engagements
"Heineken - [---] Years of Whateverken (case study) To celebrate Heineken turning [---] years old the brand stayed away from the anniversary stereotype. It didnt talk about its heritage and history. Instead Heineken celebrated how it has been enjoyed around the world for [---] years even if that means that we have been misspelled misused or mistaken for a German beer since [----]. Thats right. People all over the world have been constantly calling it "Hineken" "Haneken" or "Heneken" drinking it with a straw and so much more. But this doesnt make any difference to the brand. What matters is that people"
[YouTube Link](https://youtube.com/watch?v=HTbqY-nuILM) 2024-05-20T16:33Z 25.1K followers, [----] engagements
"Dove - The Cost of Beauty (case study) Kids are experiencing severe mental health issues from the onslaught of seemingly endless toxic beauty content on social media. Anxiety depression self-harm eating disorders PTSD and even suicide - the harm social media can cause has no limits. Because neither does social media. In fact the majority of young girls say they feel the pressure to look perfect and match what they see on social media. Our brief was twofold: first highlight the scale of the social media-induced mental health crisis among kids; and second inspire the world to act demand change"
[YouTube Link](https://youtube.com/watch?v=LgN5vO9lcHw) 2024-05-20T16:54Z 25.1K followers, [----] engagements
"BBDO Time$hits - Manage your timesheets from the bathroom BBDO Canada created "Time$hits" an original way to manage the agency's timesheets by inviting its staff to complete it directly from the restroom. Flipping this useless time spent on smartphones into a benefit for the company. "Timesheets are a significant challenge industry-wide. Overdue hour submissions can result in a serious loss of revenue for an agency. And despite countless attempts to tackle the problem non have been effective. A truly insightful and effective solution needed to be found. Introducing "Time$hits by BBDO"."
[YouTube Link](https://youtube.com/watch?v=u8RSBwSGlp8) 2017-11-23T09:27Z 25.2K followers, [----] engagements
"Nativa (AB InBev) - The Nativa Meter (case study) Nativa has initiated a creative and sustainable project called Nativa Meter aimed at repurposing its traditional bottles to aid Colombian farmers in making more informed decisions about their crops. Teaming up with the globally recognized independent agency L&C New York Nativa has transformed its bottles into rain gauges providing a practical solution for farmers to plan their planting seasons more effectively. The redesigned Nativa bottles now feature measurement indicators to gauge rainfall levels per square meter. This innovative initiative"
[YouTube Link](https://youtube.com/watch?v=z7oBUz3yqT0) 2024-05-03T01:56Z 25.1K followers, [----] engagements
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing
@llllitl LLLLITL
LLLLITL posts on YouTube about grand prix, ads, prix, ai the most. They currently have [------] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.
Engagements: [-----] #
- [--] Week [-----] +54%
- [--] Month [------] -42%
- [--] Months [-------] -33%
- [--] Year [---------] -38%
Mentions: [--] #
- [--] Week [--] +129%
- [--] Month [--] +82%
- [--] Months [--] -12%
- [--] Year [---] +105%
Followers: [------] #
- [--] Week [------] +0.40%
- [--] Month [------] +1.20%
- [--] Months [------] +10%
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Social Influence
Social category influence countries 33.08% agencies #80 travel destinations 19.23% stocks 17.69% technology brands 13.08% finance 6.15% fashion brands 3.85% musicians 3.08% celebrities 3.08% social networks 3.08%
Social topic influence grand prix #244, ads #137, prix #461, ai 8.46%, paris 6.92%, brazil #2369, artificial intelligence #1011, health 5.38%, food 4.62%, france 4.62%
Top assets mentioned Alphabet Inc Class A (GOOGL) Mastercard, Inc. (MA) DoorDash Inc. (DASH) Unilever plc (UL)
Top Social Posts
Top posts by engagements in the last [--] hours
"Lacoste - Crocodile Inside (feat. Oulaya Amamra & Kevin Azas) In this Lacoste commercial heroes seek the inner strength to overcome adversity. #CrocodileInside Aprs avoir clbr ses [--] ans en rappelant llgance intemporelle du style Lacoste avec la campagne Timeless la marque franaise dvoile sa nouvelle campagne de publicit : Crocodile Inside. Imagine par BETC et signe Life is a Beautiful Sport cette campagne sublime les valeurs fondamentales de la marque : tnacit libert desprit et de mouvement crativit. Car llgance Lacoste dpasse une dimension purement stylistique cest un point de vue sur la"
YouTube Link 2019-05-21T08:30Z 25.2K followers, 168K engagements
"Orange - WoMen's Football (case study) France Women's National Football Team like youve never seen it before. Ahead of the world's most important international competition in women football Orange (French telecom brand) wanted to highlight its commitment as a partner of all types of football for more than [--] years and of the French Football Federation since [----]. Orange is taking a stand in favor of women's football ahead of the Bleues international competition with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans' without ever having"
YouTube Link 2024-05-02T14:38Z 25.2K followers, 53.3K engagements
"Rimas Music - Tracking Bad Bunny (case study) The Tracking Bad Bunny campaign by Rimas Music and DDB Latina in Puerto Rico turned public spaces into dynamic brand stages by seamlessly blending outdoor media with cultural relevance. Launched in early [----] the campaign used outdoor installations across San Juansuch as posters billboards and transit adsthat tracked Bad Bunnys rise and presence in the city converting everyday street environments into live tracking points for his tour releases and popup events. Combining innovation with intimacy each placement featured GPSstyle visualscoordinates"
YouTube Link 2025-06-17T15:06Z 25.2K followers, 19.7K engagements
"L'Oral Paris - The Final Copy of Ilon Specht (case study) LOral Paris and McCann collaborated with twotime Oscar-winning filmmaker Ben Proudfoot to produce "The Final Copy of Ilon Specht" a [--] to 18minute documentary that sheds light on the woman behind the brands legendary slogan Because Im Worth It. Ilon Specht a 23yearold copywriter at McCann in [----] dared to challenge the maledominated norms of Madison Avenue when she penned what would become a fourword feminist manifesto. The film premiered at Tribeca X in June [----] and debuted globally on International Womens Day March [--] [----] across"
YouTube Link 2025-06-16T12:43Z 25.2K followers, 18.8K engagements
"Andrex (KimberlyClark) - Get Comfortable (case study) The Get Comfortable campaign was created to challenge deeply rooted societal taboos around toileting particularly the shame or embarrassment many feel about using toilets outside their home (at work public toilets in-laws houses etc.). The insight behind the campaign: a substantial portion of UK adults admit they avoid public toilets feel awkward using others bathrooms or suppress basic bodily needs because of social discomfort. Rather than sell toilet paper by emphasizing softness or hygiene the usual tropes in this category the campaign"
YouTube Link 2025-12-10T22:12Z 25.2K followers, [---] engagements
"Hyundai - Night Fishing (case study) Hyundais Night Fishing created by Innocean redefines branded entertainment by transforming the car from a passive product into an active storyteller. Shot entirely using seven cameras mounted on an IONIQ [--] the film immerses viewers in a humanistic thriller set at an EV charging station. By capturing the unfolding narrative through the cars perspectiveemploying built-in cams surround-view monitors and digital side mirrorsthe approach subtly showcases Hyundais advanced safety technologies such as blind-spot reduction. Acknowledging modern audiences shorter"
YouTube Link 2025-06-17T15:25Z 25.2K followers, 17.5K engagements
"Vaseline - Vaseline Verified (case study) Vaselines latest global activation Vaseline Verified pivots on the brands deep curiosity about how people use Vaseline Jelly in real life. This initiative emerged after the brand spotted thousands of user-generated hacks across social platformsover [----] documented casesincluding beauty tricks practical fixes and even quirky food-related uses. Instead of ignoring or litigating these grassroots innovations Vaseline chose to put them to the test in its own labs introducing a playful yet scientific validation process. Hacks that pass become officially"
YouTube Link 2025-06-12T21:53Z 25.2K followers, 51.1K engagements
"Ziploc - Preserved Promos (case study) Ziplocs Preserved Promos campaign cleverly turned a common frustration into a moment of delight by rescuing expired food coupons and giving them new life. Instead of letting these coupons go to waste shoppers could upload a photo or screenshot of an invalid promo and receive an extended offer for a future food purchaseon one condition: they needed to buy Ziploc products. This mobile-first frictionless activation not only revived savings but smartly reinforced Ziplocs brand promise of preservation. The activation rolled out through a seamless user"
YouTube Link 2025-06-19T12:10Z 25.2K followers, 15.4K engagements
"Intermarch - Christmas Tale [----] commercial (English-subtitled version) For its [----] Christmas campaign Intermarch unveils "Christmas Tale" ("Conte de Nol" in French) an animated short film that explores the themes of togetherness generosity and shared humanity during the festive season. Told as a modern fairy tale the story centres on an unexpected encounter that challenges preconceived ideas and highlights food as a universal language capable of bringing individuals and communities closer together. Through a narrative that gently addresses difference fear of the unknown and coexistence the"
YouTube Link 2025-12-14T16:27Z 25.2K followers, 11K engagements
"Coca-Cola - Secret Santa (AI-Generated Christmas Ad 2024) Coca-Cola has embraced cutting-edge technology to reimagine its iconic Holidays Are Coming ad for a new era. Collaborating with studios like Secret Level Silverside AI and Wild Card the brand produced three holiday commercials using generative AI. These spots retain the heart of Coca-Colas festive spirit featuring snowy landscapes festive animals and the iconic Coca-Cola trucks while adding a futuristic twist with AI-generated visuals including digital actors created with permission from real likenesses. The campaign showcases how AI"
YouTube Link 2024-11-15T13:48Z 25.2K followers, 791.3K engagements
"AXA - Three Words (case study) AXA France identified a harrowing reality: for many women the homerather than being a sanctuarycan be the most dangerous place. In France reports of domestic violence have surged dramatically doubling from [------] in [----] to over [------] in [----] with estimates indicating nearly one million women affected each year. Recognizing that 77% of calls to the national domestic violence helpline cite urgent housing needs AXA and Publicis Conseil addressed a critical yet neglected barrier: victims inability to find safe shelter fast. Leveraging its expertise in emergency"
YouTube Link 2025-06-17T23:08Z 25.2K followers, 13.6K engagements
"Dove - Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement (case study) Doves "How a soap brand created a global self-esteem movement" integrates a rich tapestry of its Real Beauty effortsfrom the groundbreaking Campaign for Real Beauty in [----] to powerful short films like "Evolution" and "Real Beauty Sketches" the expansive Dove Self-Esteem Project and recent initiatives tackling AI-altered beauty norms. The brand began by showcasing real women of diverse body types ages and ethnicities in its advertisements challenging narrow beauty ideals and sparking a global conversation"
YouTube Link 2025-06-19T12:19Z 25.2K followers, 39.9K engagements
"GoDaddy - Act Like You Know (case study) GoDaddy returned to the Super Bowl stage after an eight-year break with its Act Like You Know campaign a high-profile push showcasing its new AI-driven platform GoDaddy Airo. The 30-second spot airing during the critical two-minute warning in the fourth quarter stars Emmy-nominated actor Walton Goggins confronting the stark contrast between his ability to convincingly play roles like detective astronaut and racecar driverand the reality of running a small business. His confessionI have no idea what Im doing but GoDaddy Airo doescuts to the heart of the"
YouTube Link 2025-06-18T13:27Z 25.2K followers, 22.9K engagements
"IDOMED - Nigrum Corpus (case study) The Nigrum Corpus campaign by IDOMED (Instituto de Educao Mdica) created in partnership with Artplan So Paulo confronts the deep-seated racism within Brazils medical system through two powerful forms of engagement: a short film and an educational book. At its core is the gripping short film titled Corpo Preto conceived from real-life experiences and the findings of the Mediversidade project led by Instituto Yduqs and IDOMED. The narrative follows a Black man who endures microaggressions indifference and substandard care in medical settings. Cinematically"
YouTube Link 2025-06-17T15:36Z 25.2K followers, 11.6K engagements
"Coca-Cola - Holidays Are Coming (AI-Generated [----] Christmas Ad) Coca-Cola brings back the magic of Christmas with a brand-new AI-powered remake of its iconic "Holidays Are Coming" campaign. After turning heads last year with the first-ever AI-generated version of its [----] classic (links below) the brand returns in [----] with an even more ambitious update two versions including one created exclusively for the U.S. market. This years film reimagines the worlds most beloved Christmas trucks through the lens of cutting-edge AI technology blending nostalgia with next-generation creativity."
YouTube Link 2025-11-03T21:58Z 25.2K followers, 59.9K engagements
"Heinz - Mustard x Mustard (case study) In a bold fusion of flavor and culture Heinz partnered with GRAMMY-winning producer Mustard (Dijon McFarlane) to launch the "Mustard x Mustard" campaign. Unveiled during the [----] GRAMMY Awards this collaboration introduced Heinz's first co-created mustard product in the U.S. in nearly a decade personally crafted by Mustard himself. The campaign's centerpiece was a 30-second spot aired during the GRAMMYs cleverly remixing a classic Heinz Ketchup ad. It featured Mustard's signature "Mustard on the beat" tag and Kendrick Lamar's emphatic "MUSTAAAAAARRRD""
YouTube Link 2025-05-14T20:19Z 25.2K followers, [----] engagements
"AXA - Three Words (case study) AXAs Three Words is a powerful emotionally resonant campaign aimed at highlighting the everyday health challenges people face both physical and mental and positioning AXA as a caring supportive health partner. At a time when the boundaries between physical and psychological well-being are increasingly blurred AXA set out to encourage more open conversations around health through a deeply human and universal insight: sometimes the hardest thing to say is just three words I need help. Objective - Shift AXAs positioning from insurance provider to health ally. -"
YouTube Link 2025-06-03T11:11Z 25.2K followers, 41.7K engagements
"Mastercard - Donor Card (case study) In October [----] Mastercard Germany launched the Life Donor feature: a groundbreaking initiative that allows individuals to document their organ donor status directly on their payment cards. Developed in partnership with PayCenters VIMpay this low-barrier feature leverages a product nearly all adults carrybank cardsto address a national healthcare challenge: the underdocumentation of organ donation intentions. Objective - Encourage more people in Germany to document their willingness to donate organs. - Create a simple accessible and legally valid"
YouTube Link 2025-06-03T11:27Z 25.2K followers, [----] engagements
"Pedigree - Caramelo (case study) In Brazil mixed-breed dogsaffectionately known as "Caramelos"have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption Pedigree in collaboration with AlmapBBDO launched the "Caramelo" campaign. This initiative aimed to elevate the status of Caramelos celebrating them as symbols of affection loyalty and companionship. The campaign's centerpiece was a film that showcased the Caramelo as a beloved companion deserving of the same recognition and care as purebred dogs. Beyond the film the campaign included a"
YouTube Link 2025-06-09T23:09Z 25.2K followers, 18.4K engagements
"Cadbury - Made To Share (case study) The Made to Share campaign reframes sharing not as a forced act but as a spontaneous gesture of generosity. By launching limitededition Cadbury Dairy Milk bars redesigned to reflect everyday acts of kindness the campaign turns the familiar act of giving chocolate into a meaningful ritual. Each bars packaging is thoughtfully reimagined: the chocolate chunks are divided into portions that mirror reallife situations for instance in a roadtrip context with larger shares for who drove smaller ones for who navigated and a few pieces for who slept. This playful"
YouTube Link 2025-12-10T22:32Z 25.2K followers, [----] engagements
"JCDecaux - Meet Marina Prieto (case study) A few months ago Madrid woke up with a question: who is Marina Prieto That's what thousands of Spaniards asked when they came across the photos of a 100-year-old in Madrid's subway stations. Overnight Marina's Instagram photos of her watering her plants eating churros or taking a nap filled the hundreds of advertising spaces in the capital. People started searching for her discussing her on social media and even taking selfies with the photos. The question on every Spaniard's mind was: who is this lady and how had she ended up there We used the"
YouTube Link 2024-06-04T15:22Z 25.2K followers, 57.6K engagements
"Telstra - Better on a Better Mobile Network (case study) Telstra unveiled a distinctive series of [--] stopmotion films under the banner Better on a Better Mobile Network designed to highlight the breadth and reliability of its mobile coverage across Australia. Produced through a collaboration between its bespoke agency collective +61which integrates the creative energies of Bear Meets Eagle On Fire TBWA and media agency OMDand Revolver the campaign brought to life an array of charming characters: from father-and-son krill and teenage goth cockatoos to blokey wattle flowers and Tasmanian"
YouTube Link 2025-06-17T20:59Z 25.2K followers, 13.8K engagements
"McDonald's - Olympic Curry (case study) The McDonalds brand thrives on cultural relevance playful wit and local pride. As a global icon it seamlessly taps into moments that resonate universally while tailoring its voice to regional audiences. The [----] Paris Olympics provided the perfect cultural backdrop to showcase McDonalds Frances sense of humor and local patriotism. The loss of the French mens basketball team to Team USA spearheaded by Stephen Curry was a bittersweet moment for France. McDonalds France turned this loss into a lighthearted moment of connection using its Classic Curry sauce"
YouTube Link 2024-12-11T19:47Z 25.2K followers, 13.9K engagements
"The Ring - The 4th Judge (case study) For over a century the sport of boxing has relied on three human judges to score fights a system that has often drawn controversy due to subjectivity inconsistent calls or human error. The 4th Judge sought to challenge that paradigm. Using realtime computer vision and AI (trained on [---] years of historic fight data from The Ring) the system analyzes every punch movement and round in a match measuring impact control accuracy and ring dominance to generate an objective datadriven scorecard. The campaign made waves when it debuted during the highprofile"
YouTube Link 2025-12-10T22:39Z 25.2K followers, [---] engagements
"Clash of Clans - Haaland Payback Time (case study) To mark the 11th anniversary of Clash of Clans Supercell made a bold move: they introduced football superstar Erling Haaland as a fully playable in-game character a first in the game's history. The campaign titled Haaland Payback Time blurred the lines between sport gaming and pop culture turning one of the worlds most recognized athletes into a digital barbarian. Clash of Clans is a game built on loyalty comebacks and epic battles themes that mirror the drama of professional sports. Erling Haaland known for his relentless style and"
YouTube Link 2025-06-09T23:59Z 25.2K followers, [----] engagements
"Durex - SOS Condoms Get condoms when you need them. Whether it's day or night our professional teams deliver condoms to you quickly and discreetly. How it works : 1/ LOCATE YOURSELF. 2/ CHOOSE YOUR PRODUCT. 3/ WE DELIVER TO YOU (cash on delivery). This service is only available to adults 21+. SOS CONDOMS on the iOS App Store : http://bit.ly/XmGBWM CREDITS Brand: Durex (Reckitt Benckiser). Ad Agency: Buzzman CEO & Creative Director: Georges Mohammed-Cherif. General Manager: Thomas Granger. Account Managers: Adil Zghaoui Julien Levilain Chlo Crmois. Strategic Planning: Renaud Berthe. Art"
YouTube Link 2013-01-30T09:27Z 25.2K followers, 2.4M engagements
"Pedigree - Adoptable (case study) Pedigree has unveiled 'Adoptable' an innovative AI-driven initiative developed with Colenso BBDO and Nexus Studios revolutionizing how shelter dogs feature in global advertising. This groundbreaking technology transforms basic shelter dog photos into high-quality studio images seamlessly integrating them into any Pedigree digital ad. This move not only promotes Pedigree products but also shines a spotlight on adoptable dogs amplifying efforts to tackle dog homelessness worldwide. With an estimated [--] million dogs in shelters globally Pedigrees longstanding"
YouTube Link 2024-06-17T18:14Z 25.2K followers, 105.8K engagements
"Indian Railways - Lucky Yatra (case study) Indian Railways loses over $800 million annually due to fare evasion a long-standing issue worsened by poor incentives and low morale among law-abiding passengers. While massive fines and checks target violators honest travelers are left unrewarded. With over [--] million daily passengers and an already strained system the Indian Railways challenge isnt just enforcementits how to build a culture of integrity in a population where rule-following often goes unnoticed or unappreciated. The Lucky Yatra campaign reframed the problem not through penalties"
YouTube Link 2025-06-18T13:48Z 25.2K followers, 20.6K engagements
"Museum for the United Nations & Spotify - Sounds Right (case study) Museum for the United Nations UN Live and Spotify joined forces in "Sounds Right" to elevate natural soundscapes as credited musical compositions and drive conservation funding. By officially naming NATURE as an artist on major streaming platforms the campaign redefined streaming habits: listening to birdsong waves or rainforest ambiance became a way to support biodiversity. Every play of tracks featuring NATUREwhether standalone nature recordings or songs by global musicians tagged feat. NATUREgenerated royalties earmarked"
YouTube Link 2025-06-19T12:27Z 25.2K followers, 13.9K engagements
"Dove - Real Beauty Redefined for the AI Era (case study) To mark [--] years of advocating for Real Beauty Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated imagery. Recognizing that standard AI prompts often produce idealized unrealistic beauty norms Dove saw an opportunity to shift how beauty is reflected in digital environments. Their proprietary prompts grounded in their longstanding Real Beauty philosophy led to more inclusive visual outputsproving the brands enduring cultural relevance. Supported by a global study that revealed one"
YouTube Link 2025-06-18T13:37Z 25.2K followers, 31.3K engagements
"Billy Boy - Camdom (case study) In September [----] during Sexual Health Awareness Month German condom brand Billy Boy introduced CAMDOM the world's first digital condom. Developed in collaboration with Innocean Berlin CAMDOM is a mobile application designed to prevent non-consensual recordings during intimate moments by disabling smartphone cameras and microphones via Bluetooth. This innovative solution addresses the growing concern of unauthorized content sharing particularly among younger demographics. Objective - To extend Billy Boy's commitment to safety from the physical to the digital"
YouTube Link 2025-06-03T12:26Z 25.2K followers, [----] engagements
"Asics - The Desk Break (case study) ASICSs The Desk Break campaign was sparked by data from its [----] State of Mind study which surveyed [-----] people in [--] countries and found that mental wellbeing begins to decline after just two hours of continuous desk work with stress rising sharply after four hours. In response ASICS collaborated with Dr Brendon Stubbs of Kings College London to run a July [----] experiment: eighty office workers across [--] countries continued their usual routines for one week then took a daily 15-minute desk break in the second week. The results were strikingState of Mind"
YouTube Link 2025-06-12T15:23Z 25.2K followers, [----] engagements
"Coors Light - Coors Lights Out (case study) Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink Coors Light has seized upon a viral baseball incident involving Angels player Shohei Ohtani at Citi Field. After Ohtani inadvertently damaged a billboard featuring a Coors Light advertisement during a game Coors Light has responded to fan enthusiasm by introducing a special commemorative can inspired by the event. The design of the commemorative can pays homage to the damaged LED screen incorporating a distinctive black square"
YouTube Link 2024-05-03T01:01Z 25.2K followers, 109K engagements
"Chicago Hearing Society - Caption With Intention (case study) The Caption with Intention campaign marks a groundbreaking leap in caption design born from a collaboration between FCB Chicago the Chicago Hearing Society Rakish Entertainment and endorsed by the Academy of Motion Picture Arts and Sciences. This initiative reimagines closed captioninglargely unchanged since the 1970sas a dynamic and expressive medium. By using animation color and variable typography it conveys not only dialogue but also emotional subtleties like tone pacing and speaker identity that hearing viewers often take for"
YouTube Link 2025-06-17T14:32Z 25.2K followers, 40.7K engagements
"Natura - The Amazon Greenventory (case study) In an ambitious effort to highlight the urgent need for environmental preservation in the Amazon Natura launched The Amazon Greenventory a groundbreaking campaign that turned conservation into a measurable and actionable initiative. Facing the challenge of making the value of standing forests tangible Natura partnered with scientists local communities and data analysts to create the first real-time inventory of the Amazon's living resources. This digital platform mapped and quantified the carbon stocks biodiversity and ecological services of"
YouTube Link 2025-06-20T14:39Z 25.2K followers, 18.4K engagements
"La Poste - The Postal Changing Rooms (case study) In a world where online shopping is the norm returning clothing that doesnt fit can still feel like a chore. BETC Paris partnered with La Poste to create an elegant solution: The Postal Changing Roomsa clever blend of service design and brand utility that reimagines the act of returning an item as a moment of ease convenience and even delight. Inspired by Frances iconic yellow letterboxes each compact unit is thoughtfully designed with everyday users in mind. The booths are secure and private equipped with a mirror a chair and a shelfproviding"
YouTube Link 2025-05-25T11:33Z 25.2K followers, [----] engagements
"Change The Ref - The Final Exam (case study) In September [----] Change The Ref a nonprofit founded by Manuel and Patricia Oliver after the tragic loss of their son Joaquin in the [----] Parkland school shooting launched 'The Final Exam'. This groundbreaking video game challenges the narrative that violent video games contribute to real-world gun violence. Instead it leverages the immersive power of gaming to educate players on life-saving gun legislation and motivate political action. Objectives - Challenge Misconceptions: Counter the belief that video games incite gun violence by demonstrating"
YouTube Link 2025-06-02T14:05Z 25.2K followers, [----] engagements
"Paris [----] - Opening Ceremony (case study) With the eyes of the world on France the Paris [----] Olympic Games posed an unprecedented creative opportunity: to design the first-ever Opening Ceremony staged outside a traditional stadium transforming the heart of Paris into a living breathing theatre of sport culture and unity. The brief Redefine what an Olympic Opening Ceremony could bebold public inclusive and unmistakably Parisian. Paname 24an alliance of five of Frances leading creative agenciesdeveloped a radical and poetic concept: The Seine as Stadium. Instead of bringing the world into an"
YouTube Link 2025-06-16T19:26Z 25.2K followers, [----] engagements
"Cheetos - Other Hand (case study) Cheetos' Other Hand campaign is a humorous and relatable initiative celebrating fans who dedicate their dominant hand to enjoying Cheetos leaving their non-dominant hand to handle everyday tasks. The campaign highlighted the amusing mishaps that occur when people attempt to navigate daily activities with their "other hand" all in the name of preserving the cheesy goodness on their fingers. Key Components: - Celebrity Partnership: NBA star Jamal Murray was featured in the campaign showcasing his own struggles with using his non-dominant hand during games"
YouTube Link 2025-05-18T13:20Z 25.2K followers, [----] engagements
"IKEA - The Sleeping Spoils (case study) IKEA a committed advocate for better sleep takes its message straight into viewers favorite shows. Starting at midnight the brand hacks Netflix content to remind subscribers its time to go to bed or risk being spoiled on the ending. This bold disruptive campaign has been live since September [--] and combines humor with a strong commitment to better sleep. Sleep is under threat more than ever. [--] million French adults rely on sleeping aids 88% wish they could sleep more and 47% rate the quality of their sleep as poor. Busy lifestyles a culture that"
YouTube Link 2025-12-10T22:56Z 25.2K followers, [----] engagements
"Herpes Foundation - The Best Place in the World to Have Herpes (case study) Launched on Global Herpes Awareness Day (13 October 2024) this public health initiative aimed to dismantle one of New Zealands most persistent social taboos. With up to [--] percent of Kiwis carrying oral or genital herpes by midlife New Zealand ranked among the countries with the highest stigma globally and nearly one-third of diagnosed individuals reported depression or suicidal thoughtsnot due to symptoms but due to shame. To counter this the New Zealand Herpes Foundation teamed up with Motion Sickness FINCH and TRA"
YouTube Link 2025-06-16T19:42Z 25.2K followers, 26.4K engagements
"Pampers - Pooface commercial This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due. Pampers's (Procter & Gamble-owned babycare brand) new spot features the facial contortions of [--] babies while they are pooping: the 75-second spot created by agency Saatchi & Saatchi London is set to Strauss Thus Spake Zarathustra. The rousing track was used in Stanley Kubrick's 2001: A"
YouTube Link 2015-07-03T08:11Z 25.2K followers, 3.5M engagements
"KFC - Prize on the Bone (case study) In a bold move to diversify its product offering and drive awareness KFC Brazil launched a new dessert itemice cream. However the fast-food chain faced a significant challenge: most consumers in Brazil were unaware that KFC even sold ice cream. To tackle this perception gap and encourage product trial KFC needed a culturally resonant and creatively disruptive idea. Brazilians hold fond memories of a long-running promotional campaign by a popular ice cream brand known as Prize on the Stick. In that campaign if your ice cream stick revealed the phrase "You"
YouTube Link 2025-05-27T10:37Z 25.2K followers, [----] engagements
"Lidl - Lidlize (case study) Lidl has built a strong reputation for its bold and highly anticipated product drops which consistently excite and engage its community of fans. This year the brand wanted to create another standout moment but with a fresh twist instead of simply launching new products Lidl decided to give the creative power directly back to its audience. The result was Lidlize an innovative AI-powered platform developed in collaboration with Bria AI that allowed users to transform any object into a Lidl-branded item using just a few words. This approach empowered people to bring"
YouTube Link 2025-06-15T11:24Z 25.2K followers, 12.5K engagements
"Coca-Cola - Silver Santa (AI-Generated Christmas Ad 2024) Coca-Cola has embraced cutting-edge technology to reimagine its iconic Holidays Are Coming ad for a new era. Collaborating with studios like Secret Level Silverside AI and Wild Card the brand produced three holiday commercials using generative AI. These spots retain the heart of Coca-Colas festive spirit featuring snowy landscapes festive animals and the iconic Coca-Cola trucks while adding a futuristic twist with AI-generated visuals including digital actors created with permission from real likenesses. The campaign showcases how AI"
YouTube Link 2024-11-15T13:58Z 25.2K followers, 82.6K engagements
"IKEA - U Up (case study) In February [----] IKEA Canada via agency Rethink launched a playful late-night activation aimed at insomniacs and restless smartphone users. Between [--] p.m. and [--] a.m. selected Instagram users received a direct message reading simply U up. The phrase U up acts as a playful double entendre: a typical late-night flirt text but here its a cheeky invitationnot for a hook-up but for a healthier nights sleep. Respondents were instantly offered [--] % off mattresses and in some cases even a free mattress. - Perfect Timing: By sending the message when sleepor its lackwas"
YouTube Link 2025-06-09T22:12Z 25.2K followers, 14.9K engagements
"O2 - Daisy vs Scammers (case study) With [--] in [--] Brits targeted by scammers O2 sought a bold new way to protect its customers. The brand decided to fight back by targeting what fraudsters value most: their time. Rather than rely solely on education or warnings O2 embraced a creative solution that weaponised humour technology and empathy. The result was Daisy an AI-powered granny designed to keep scammers on the line for as long as possible wasting their time so they couldnt prey on real people. Daisy wasnt just a chatbotshe was a fully developed character. An elderly woman with a penchant for"
YouTube Link 2025-06-11T13:37Z 25.2K followers, [----] engagements
"Burger King - It's Only Natural Burger King introduces "Its Only Natural" a montage of videos taken on smartphones that show babies and toddlers reacting to their parents enjoying the Whopper burger. The integrated campaign created by the boutique creative network INGO The Agency is inspired by the fact that kids want what their parents have. There is no performance or dialogue in the videos just babies and toddlers' genuine reactions - either in awe or trying to reach for the burger - as their parents take a bite. The charming campaign is a celebration of Burger Kings market-leading"
YouTube Link 2025-10-07T15:37Z 25.2K followers, [----] engagements
"Mercado Livre - Call Of Discounts (case study) Turning a Gen Z favorite game mode into an epic hunt for killer deals. 'Prop Hunt' is Gen Z's latest obsession: a Call of Duty mode where players hide as everyday objects. And a playground for Mercado Livre the biggest e-commerce in Latin America to show off its endless catalog to a young audience. We dropped football legend and gamer Neymar Jr. into the game disguised as all sorts of items available on Mercado Livre. Pro players hunted him live on his Twitch and the faster he was killed the bigger the discount on that item for fans watching. We"
YouTube Link 2025-06-17T14:49Z 25.2K followers, 15.1K engagements
"Penny - Price Packs (case study) German discount grocer Penny has launched the innovative "Price Packs" campaign to emphasize its commitment to affordability in a highly competitive market dominated by Aldi and Lidl. The initiative involves printing the prices of selected own-brand products directly on their packaging to reinforce the perception of consistently low prices. By doing so Penny aims to build trust with shoppers and distinguish itself as a reliable source for affordable groceries during the ongoing cost of living crisis. Developed in partnership with the agency Serviceplan the"
YouTube Link 2024-12-11T14:51Z 25.2K followers, 24.4K engagements
"Powerade - The Athletes Code (case study) In [----] Powerade launched "The Athletes Code" a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts allowing athletes to pause their professional commitments to focus on mental health without risking their sponsorships. Objective - To support athletes' mental health by formalizing their right to take breaks without jeopardizing sponsorships. - To shift the narrative in sports culture recognizing mental resilience as integral to athletic performance. - To reinforce Powerade's commitment to holistic"
YouTube Link 2025-06-03T12:00Z 25.2K followers, [----] engagements
"e.l.f. Beauty - So Many Dicks (case study) In [----] e.l.f. Beauty launched the bold and provocative So Many Dicks campaign to spotlight gender inequality in corporate boardrooms. The campaign's title underscored a startling statistic: there were nearly as many men named Richard Rick or Dick serving on U.S. public company boards as there were women in total. Campaign Objectives - Raise awareness about the underrepresentation of women on corporate boards. - Align e.l.f. Beautys brand with social equity and gender inclusivity. - Engage consumers and stakeholders in meaningful conversations about"
YouTube Link 2025-06-03T10:31Z 25.2K followers, [----] engagements
"Publicis Groupe & MSK - Working With Cancer (case study) Developed by Publicis Groupe the ad campaign debuted during the [----] Super Bowl aiming to shed light on the importance of supporting colleagues dealing with cancer in the workplace. While previous campaigns on cancer have often focused on its impact on individuals or families this new initiative takes a different approach by exploring its effects on working life. Part of the "Working with Cancer" initiative launched by Arthur Sadoun CEO of Publicis Groupe at the [----] World Economic Forum in Davos the campaign aims to foster an open and"
YouTube Link 2023-06-19T20:03Z 25.2K followers, 31.6K engagements
"Korean National Police Agency - Knock Knock (case study) Glass Lions Grand Prix Cannes Lions [----] The Korean National Police Agency's (KNPA) 'Knock Knock' campaign introduces an inclusive police emergency call solution for people in a situation where they cannot speak. An idea that was inspired by Morse code. Based in Seoul the advertising agency Cheil Worldwide has created this solution that allows victims in dangerous situations to alert the police by tapping on any number without saying anything. Knock Knock campaign is announced to reach out to hidden victims of domestic violence as many"
YouTube Link 2023-06-06T17:44Z 25.1K followers, 33.7K engagements
"Coinbase - Less Talk More Bitcoin (case study) During Super Bowl [--] Coinbase aired a full 60-second slot offering free Bitcoin leading to an overwhelming response that temporarily brought down the crypto firm's app. The ad created by Accenture Song featured a bouncing QR code prompting viewers to scan for a chance to win $3 million and receive $15 worth of free Bitcoin upon signup. Coinbase CMO Kate Rouch emphasized the importance of experiencing crypto firsthand leading to the massive giveaway. With an estimated $13 million spent on the ad slot Coinbase's commercial garnered significant"
YouTube Link 2022-06-23T19:09Z 25.2K followers, 22.8K engagements
"Otto - Handmade (Christmas commercial) Otto commercial for Christmas [----]. The story of a father trying to be creative and give his son the perfect christmas gift Advertising marketing creativity: http://www.llllitl.fr Otto is a German online shop: https://www.otto.de At Christmas we all would give something special. In this Otto christmas commercial a father wants to offer an exceptional gift to his son but despite his best efforts he does not succeed. Homemade gifts often fail during manufacture so buy a simple gift on the Internet is sometimes the best alternative. Advertising agency:"
YouTube Link 2014-11-26T10:35Z 25.2K followers, 27.2K engagements
"Google - The Most Searched Playground (case study) Google's 'Most Searched Playground' is an explorable world where you can uncover [--] of the most searched people places and moments of the past [--] years along with a lot of hidden gems from Googles history. Anime-lovers polyglots gamers and Swifties united to bring the game to life ensuring every trend got its due. Trends were Google's compass. Google dove headfirst into the world's most searched queries and from that treasure trove hand-picked [--] trends that capture the zeitgeist spark global curiosity and span every corner of the spectrum."
YouTube Link 2024-05-15T19:43Z 12.4K followers, [---] engagements
"LVMH - Dreams Made in Paris (case study) In anticipation of the Paris [----] Olympic and Paralympic Games LVMH launched Dreams Made in Parisa luxury experiential campaign that honored the artistry heritage and dedication fueling both athletic and creative excellence. The campaign strategically aligned LVMHs brand values with the Olympic spirit by spotlighting the often-unseen artisans of engagementthose contributing to sustainability inclusion and cultural access. Through a series of immersive storytelling moments and innovative media activations LVMH framed each artisans contribution as a"
YouTube Link 2025-05-23T23:10Z 20.6K followers, [---] engagements
"Consul Appliances - Efficient Way to Pay (case study) In Brazil 65% of households continue to use appliances that are more than [--] years old leading to significantly higher energy consumption. These outdated machines can increase electricity bills by up to 160% turning energy efficiency into an unaffordable luxury for millions. This stems from a broader systemic issue: high credit costs limited access to financing and complex bureaucratic hurdles make it extremely difficult for low-income families to replace old appliances with newer energy-efficient ones. For many the cost of upgrading is"
YouTube Link 2025-06-18T13:15Z 21.3K followers, [----] engagements
"Skip Express Lane - The Inflation Cookbook (case study) The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone many families are making do with less turning to less healthy lower-cost foods or simply going without. 'The Inflation Cookbook' is a digital grocery shopping tool that tracks real-time food pricing data to help Canadians get inflation out of their cart. It addresses the complex challenge of price volatility in the industry by harnessing real-time data tracking weekly price fluctuations of 400+ key ingredients across major retailers and 80+"
YouTube Link 2024-05-20T15:48Z 12.5K followers, [--] engagements
"Snickers - Own Goal commercial (ft. Modri and Saka) Mars Wrigley has rolled out its fresh Europe-wide initiative for Snickers in anticipation of the upcoming Euro [----] featuring football stars Bukayo Saka and Luka Modri as the focal point. In the 20-second 'Own Goal' TV spot a scene unfolds in a barbershop where a fervent fan springs from his seat in jubilation over a televised goal only to receive a botched haircut. The barbershop's latest recruits Modri and Saka then offer the fan a Snickers bar as a fix for his self-inflicted blunder followed by the campaign tagline Own goal Maybe you just"
YouTube Link 2024-04-04T08:31Z 14.3K followers, 33K engagements
"CeraVe - Michael CeraVe (case study) How did CeraVe a skincare brand developed by dermatologists win the Super Bowl By re-writing the Big Game Playbook. We spread a month-long conspiracy theory: that CeraVe was developed by Michael Cera. [---] influencers made it viral resulting in 15.4B earned impressions BEFORE the "Perfect" (TODAY) commercial revealed the truth. The #1 SB campaign (Forbes Adweek AdAge GQ) led to +25% sales. "Michael CeraVe" is a first-of-its-kind immersive campaign that invites everyone to participate in a memorable prank-like experience only to be debunked on Americas"
YouTube Link 2024-06-05T11:58Z 22.8K followers, 38.1K engagements
"Sheba - Hope Reef (case study) The coral reefs worldwide are facing a dire crisis with their health in rapid decline. In response the Mars cat food brand Sheba has initiated a bold restoration program in collaboration with AMV BBDO Mars Sustainable Solutions and the Sheba brand team. The program's inception was marked by the creation of a monumental word "Hope" standing at a towering height of [--] meters. Positioned off the coast of Sulawesi in Indonesias Spermonde Archipelago this word is not merely a symbol but a living billboard constructed using innovative Reef Stars structures serving to"
YouTube Link 2022-06-21T21:28Z 20.1K followers, 28.3K engagements
"36 Months - Raise the Minimum Age of Social Media (case study) 95% of 13-17 year olds globally are on social media. Deteriorating mental health in teenagers driven by social media overexposure is one of the fastest-growing health crises in the world. Left unchecked it threatens the development of an entire generation. The '36 Months' social initiative's plan was to set a global precedent and create a blueprint the world could follow. In [----] it led a national campaign to raise the minimum age of social media from [--] to 16the first law of its kind anywhere in the world. Now theyre rebuilding"
YouTube Link 2025-05-18T14:06Z 25.2K followers, [----] engagements
"Pop-Tarts - The First Edible Mascot (case study) Pop-Tarts has a history of putting a Crazy Good spin on classic flavors and the brand wanted to bring that approach to college football in the first-ever Pop-Tarts Bowl. The winning team dumped Pop-Tarts all over their coach at the [----] Pop-Tarts Bowl. Pop-Tarts is a beloved brand that consumers see as a breakfast staple but we were tasked with putting the brand at the center of a broader snacking conversation. By bringing all the ingredients that make the brand iconic into the college football world we put food and flavor at the center of the"
YouTube Link 2024-06-20T10:25Z 19.7K followers, 25.3K engagements
"Coca-Cola - Unexpected Santa (AI-Generated Christmas Ad 2024) Coca-Cola has embraced cutting-edge technology to reimagine its iconic Holidays Are Coming ad for a new era. Collaborating with studios like Secret Level Silverside AI and Wild Card the brand produced three holiday commercials using generative AI. These spots retain the heart of Coca-Colas festive spirit featuring snowy landscapes festive animals and the iconic Coca-Cola trucks while adding a futuristic twist with AI-generated visuals including digital actors created with permission from real likenesses. The campaign showcases how"
YouTube Link 2024-11-15T13:42Z 20.1K followers, 410.3K engagements
"JR Group - My Japan Railway (case study) D&AD Black Pencil [----] Train lines operated by Japan Railway form the backbone of public transportation infrastructure in Japan. They traverse the entire country and have made life more convenient and helped society grow for [---] years. In fact they are so integral to daily life that people often take them for granted. To address this issue we were asked to develop a campaign that would reconnect Japan Railway with its customers in a personal way. Despite the fact that Japan is a small island nation only 6% of Japanese have visited all [--] prefectures."
YouTube Link 2023-06-20T21:31Z 19.9K followers, 42.3K engagements
"Ukraine and Kernel - Minefields Honey (case study) The "Minefields Honey" campaign is a collaborative initiative between Saatchi & Saatchi Ukraine Kernel and the Ministry of Foreign Affairs of Ukraine. The project aims to transform mined agricultural lands into blooming fields by sowing honey-producing plants using drones. Bees then collect nectar from these plants producing honey that serves as a symbolic product to raise awareness and funds for demining efforts in Ukraine. Campaign Objectives - Highlight the impact of landmines on Ukraine's agriculture and economy. - Utilize innovative"
YouTube Link 2025-06-03T10:55Z 25.2K followers, [----] engagements
"Mercado Libre - Handshake Hunt (case study) Mercado Libre a leading electronic commerce platform in Latin America executed a unique campaign named "Handshake Hunt" during Black Friday. Partnering with the TV channel Globo the campaign displayed QR codes for discounts whenever a handshake appeared on-screen. This innovative strategy aimed to increase transactions in Brazil. Targeting the online retail market in Brazil the campaign utilized various media channels including product placement outdoor out-of-home and sales promotions. In [----] Mercado Libre's Black Friday campaign achieved"
YouTube Link 2024-06-19T12:06Z 20.5K followers, 27.9K engagements
"Red Cross x Filsa Water - Filter Caps (case study) D&AD White Pencil [----] Filter Caps is a solution for the world's water crisis; it transforms the cap of a PET bottle into a complete water filtration station. This groundbreaking invention offers an accessible and portable way to purify water making it especially useful in areas where clean water is scarce or unavailable. By simply attaching the Filter Cap to a standard PET bottle users can have access to safe drinking water thus reducing the risk of waterborne diseases and improving overall health and well-being in affected communities. The"
YouTube Link 2024-05-22T21:41Z 19.9K followers, [----] engagements
"Corona - Corona Extra Lime (case study) It takes two to make a thing go right and everyone knows that Corona and limes go together like fried food and heartburn. So when lime imports to China were disrupted by Covid the AB InBev-owned beer brand partnered with local authorities to identify low-income areas in Sichuan Province where local farmers could be trained to grow limes. Corona then sold the extra limes alongside its beers and donated the profits from the limes back to the farmers. In one year a whopping [--] million extra limes were harvested boosting the lime farmers per capita income by"
YouTube Link 2023-06-06T21:53Z 19.2K followers, 28.8K engagements
"Aguila - Beer Lottery (case study) After Colombia failed to qualify for the [----] FIFA World Cup the national team's fans were left disheartened and disconnected. To reignite their passion and bring them back into the fold the team's biggest sponsor Cerveza Aguila devised an innovative campaign that combined two elements beloved by fans betting and national pride. This campaign dubbed the Beer Lottery aimed to create a new and engaging experience for fans allowing them to feel connected to the team in a unique way. The Beer Lottery revolved around a simple yet clever idea. Before every match"
YouTube Link 2024-06-09T14:26Z 17K followers, [----] engagements
"Volkswagen - Parc des Princesses Pour soutenir les Bleues Volkswagen renomme le Parc des Princes en Parc des Princesses. La moiti de lhistoire du football reste crire. Les Bleus sont les auteurs de la magnifique premire moiti du grand livre du football franais. Cest maintenant aux Bleues de Corinne Diacre dcrire leur partie en allant dcrocher leur premire toile. Pour tre sacres le [--] juillet prochain nos joueuses ont besoin de ressentir le soutien de tout un pays et lengouement populaire qui accompagne les grandes nations du football. Cest ce dfi que Volkswagen partenaire de la Fdration"
YouTube Link 2019-06-07T09:43Z 20.4K followers, [----] engagements
"Siemens Healthineers - Magnetic Stories (case study) Imagine the daunting roar of an MRI machine reaching decibel levels louder than a military jet. Now consider the impact on a child undergoing cancer treatment. Siemens Healthineers introduces "Magnetic Stories" an innovative technology transforming terrifying MRI sounds into enchanting children's audio books. This pioneering campaign seeks to replace anxiety with awe and fear with fascination ensuring young patients experience a journey of magic and wonder during medical procedures. By harnessing the power of storytelling Siemens"
YouTube Link 2024-06-19T12:39Z 20.1K followers, 22.9K engagements
"Hornbach - The Square Meter (HD film) Hornbach has unveiled a mesmerizing exploration into the world of confined spaces where every aspect of life unfolds within a single square meter. This visionary concept brought to life by HeimatTBWA challenges viewers to imagine an entire existence within such tight confinesa compelling narrative that resonates deeply amid today's pervasive housing challenges. "Every square meter deserves to be the best in the world." In the gripping 60-second film we witness the protagonist navigate a labyrinthine microcosm of creativity and resourcefulness. From waking"
YouTube Link 2024-06-18T14:52Z 22.4K followers, 15.7K engagements
"Sherwin-Williams - Speaking in Color (case study) An AI-powered paint tool helping you create custom colors with your voice. Sherwin-Williams' 'Speaking in Color' feature allows users to describe their dream color: "Think it. Say it. See it." All you have to do is say the words and then the feature helps you find the color of your dreams. Start with a memory a place a feeling. Anything that inspires you. Speaking in Color a voice-controlled tool from Sherwin-Williams uses natural language systems to interpret descriptions of the perfect color. If an architect wanted to create a building that"
YouTube Link 2022-06-23T19:58Z 16.9K followers, 20.9K engagements
"Touch - EQL Band (case study) EQL Band aims to silence green light bias in smartwatches with the power of sound. Building on years of clinical equality advocacy FCB Health New York an IPG Health Company created EQL Band an innovative prototype for the worlds first smartwatch band that uses sound smart technology to accurately hear all heartbeats equally regardless of skin tone. In partnership with Touch The Black Breast Cancer Alliance a leading health equity advocacy organization with initiatives like #BlackDataMatters and When We Trial campaigns FCB Health New York is calling on the tech"
YouTube Link 2024-05-22T22:21Z 17K followers, [---] engagements
"Puck (Arla) - Selfless Shelves (case study) Lebanon's economic crisis has led to a 63% increase in unemployment among women pushing many to make and sell mouneh traditional handmade preserved foods to sustain themselves. Recognizing their struggle Puck repurposed its iconic blue-lidded cream cheese jars inviting these women to package their homemade goods in sanitized jars. The women signed their jars which were then distributed in supermarkets and on e-commerce platforms using Pucks own shelf space. This initiative not only supported their small businesses but also highlighted their"
YouTube Link 2024-06-05T11:02Z 22.3K followers, [----] engagements
"Cadbury - Shah Rukh Khan-My-Ad (case study) Creative Effectiveness Grand Prix Cannes Lions [----] Gifting was the fastest-growing segment until the pandemic and Diwali gifting alone contributes nearly 50% of Cadbury Celebrations' annual revenue. However the second wave brought challenges in the form of inflation reduced opportunities and lower pay. Challenge How can we increase the brands penetration against socio-economic headwinds Solution Go back to our intrinsic purpose of generosity rooted in Cadburys founding values to rescue it from the grip of a self-centeredness pandemic. Insight Our"
YouTube Link 2023-06-22T20:08Z [--] followers, [---] engagements
"Vuokkoset - Tampon for Menstruation (case study) Gender dysphoria is the distress caused by a mismatch between a persons gender identity and the one they were assigned at birth. For transgender men this distress is heightened by menstruationa physical experience that feels incongruent with their identity. Adding to the challenge menstrual products are traditionally marketed as womens products reinforcing outdated societal beliefs about who menstruates. Finnish hygiene brand Vuokkoset addressed this issue head-on by launching a tampon specifically designed for transgender men. The product was"
YouTube Link 2024-12-11T15:33Z 25.2K followers, [----] engagements
"Sol Cement - SightWalks (case study) Cemento Sol a renowned cement company has introduced an innovative series of cement tiles called "Sidewalks to See" or "SightWalks." These tiles feature numbered lines designed to assist visually impaired individuals in identifying various types of businesses or establishments they pass by. By counting the lines from left to right with their walking sticks they can determine whether the adjacent shop is a bank grocery store accommodation hospital bus stop drugstore and more. This thoughtful design aims to enhance the independence and mobility of visually"
YouTube Link 2024-06-18T14:05Z 13.5K followers, [----] engagements
"Stokd - Next to Stokd (case study) Cannabis sales in Canada are legal but cannabis advertising faces stringent regulations. The 'Canadian Cannabis Act' imposes strict limitations prohibiting any advertising that depicts products people paraphernalia implies effects or reveals the inside of a store. Additionally social platforms like Meta and Google along with other media channels such as out-of-home (OOH) and radio employ robust filters to screen out cannabis-related advertisements. So how does a regional cannabis chain like Stokd navigate these restrictions Enter 'Next to Stokd'a legal-ish"
YouTube Link 2024-06-07T18:34Z 12.8K followers, [--] engagements
"Solo Stove - Snoop Goes Smokeless (case study) Born from the creative platform "We Fixed Fire" the campaign "Snoop Goes Smokeless" aimed to spotlight the primary benefits of Solo Stove: its no-smell no-eye-burn no-smoke ambiance. This unique feature of Solo Stove's product led to a clever ideation: what if we communicated this benefit through the most unexpected spokesperson in popular culture To create widespread awareness and elevate Solo Stove into a household name we enlisted Snoop Dogg the iconic figure synonymous with smoke for their first national ad campaign challenging his entire"
YouTube Link 2024-06-10T10:39Z 12.9K followers, [---] engagements
"Spotify - Spreadbeats (case study) Spotify has launched a new B2B campaign Spreadbeats featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make media plans as vibrant and energetic as Spotifys brand and platform the campaign follows a single cellE7and its evolution into a colorful 3D character. This transformation acts as a metaphor for the creative ways brands can reach audiences through both audio and visual formats. The media plan is the unsung workhorse of our industry and its not necessarily the first thing youd think of to tell a story"
YouTube Link 2024-06-06T18:52Z 12.8K followers, [---] engagements
"Vaseline - Transition Body Lotion (case study) Vaseline has unveiled the Transition Body Lotion: a pioneering skincare product tailored specifically for transgender women. This innovative body lotion marks a significant advancement in Vaseline's mission of promoting "healthy skin for all." Recognizing the unique skincare challenges faced during the transitioning process particularly in Thailand which has one of the largest transgender populations globally Vaseline dedicated two years to research and co-development. The result is the Transition Body Lotion the first clinically validated"
YouTube Link 2024-06-21T10:16Z 22.6K followers, 27.1K engagements
"KVI Brave Fund - Voice [--] Diabetes (case study) "Voice [--] Diabetes" centers on a groundbreaking study from Klick Labs that combines voice technology with artificial intelligence to revolutionize diabetes detection. The study published in 'Mayo Clinic Proceedings: Digital Health' reveals that determining whether a person has Type [--] diabetes could be as easy as having them speak a few sentences into their smartphone. Klick Labs scientists used six to ten seconds of a person's voice along with basic health data such as age sex height and weight to create an AI model with an accuracy of [--] percent"
YouTube Link 2024-06-20T10:59Z 22.6K followers, 16K engagements
"Warner Music Group - Saylists (case study) Repetition is key to overcoming a speech sound disorder but for kids repetition is boring. Except when it happens in music. Warner Music teamed up with Apple Music to analyse over [--] million song lyrics isolating songs in which particular sounds occur in particular patterns that are beneficial for speech therapy. These songs were collated into Saylists: playlists categorised by problem sounds providing an easy accessible and enjoyable way for kids to practise the sounds they have trouble with simply by singing along to their favourite songs. Main"
YouTube Link 2021-06-24T09:25Z 20.1K followers, 27.3K engagements
"Mastercard - Room for Everyone / Where To Start (case study) Mastercard launched "WhereToStart" a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model. Part of the 'Room for Everyone' initiative it builds on the successful 'Where to Settle' platform which earned the SDG Grand Prix and Titanium Lion at Cannes. With over [------] new companies in Poland in [----] and [----] new businesses daily many of which are Ukrainian "WhereToStart" aims to support this entrepreneurial growth. It helps entrepreneurs find the best"
YouTube Link 2024-06-14T14:20Z 20.1K followers, 25K engagements
"Government of Tuvalu - The First Digital Nation (case study) Tuvalu a vulnerable Pacific island nation faces an existential crisis as rising sea levels threaten to submerge its entire landmass by [----]. Beyond physical displacement Tuvalu risks losing its sovereignty under current international law which mandates a "defined physical territory" for nationhood. Minister Simon Kofe seized the opportunity at COP27 to unveil a radical survival plan recognizing the urgent need to address the country's perilous situation and protect its maritime boundaries voting rights and global influence. IDEA"
YouTube Link 2023-06-23T19:08Z 22.6K followers, 22.2K engagements
"Gatorade - Turf Finder (case study) Mumbai one of the most congested places in India faces a severe shortage of playgrounds limiting opportunities for residents to play soccer cricket and other sports. Consequently playing in the streets has become common despite the risks posed by traffic. Recognizing this issue Gatorade in collaboration with Google Maps developed a solution. The initiative known as Gatorade Turf Finder leverages both historical data and real-time traffic patterns to identify when and where public spaces in Mumbai are empty. This information is used to set up temporary turfs"
YouTube Link 2024-06-14T20:52Z 19.9K followers, [----] engagements
"DoorDash - Self-Love Bouquet (case study) In [----] DoorDash marked Valentines Day with the introduction of same-day flower delivery from local florists aiming mainly for awareness. By [----] DoorDash had evolved beyond food delivery and sought a standout idea to rival both Uber Eats and 1-800-Flowers in the flower delivery market. Recognizing the focus of competitors on traditional couples DoorDash aimed to stand out by prioritizing and celebrating other forms of love often overlooked in Valentine's Day conversations. IDEA Amid the broader cultural conversation self-love often takes a backseat"
YouTube Link 2023-06-21T19:14Z 20.2K followers, 51.9K engagements
"Budweiser - One Second Ads (case study) Budweiser's "One Second Ads" campaign developed by Africa Creative exemplifies the brand's innovative approach to marketing by leveraging brevity and cultural resonance. The campaign featured a series of one-second advertisements each showcasing the initial notes or beats of iconic songs from artists like Beyonc Taylor Swift The Beatles and Foo Fighters. This concept was rooted in the idea that true music aficionados can recognize their favorite tracks almost instantaneously thus turning each ad into an engaging challenge for fans. By utilizing the"
YouTube Link 2025-06-16T14:01Z 21.2K followers, [----] engagements
"Iberdrola - Turnstile Turbines (case study) Europe is going through an unprecedented energy crisis. Governments are asking people to make efforts at all levels to avoid power cuts. Crisis are always an opportunity to rethink and improve existing things. Iberdrola the European leading wind energy provider decided to show people that energy sources exist everywhere. We call it wasted energy: it can be the wind or anything that generates a force like the [---] billion people taking the subway every year in Paris. We decided to reinvent the turnstile they cross every day to replace it with the"
YouTube Link 2023-05-21T10:27Z 20.7K followers, 10.9K engagements
"Lacoste - Crocodile Free (case study) For the second year in a row Lacoste raised awareness on threatened animals as part of its partnership with the International Union for Conservation of Nature (IUCN). The idea: During [--] hours for the International Day for Biological Diversity Lacostes crocodile made way for ten endangered species all over the world. On this day Lacoste became crocodile free in every square foot of its shops and in every communication (TV OOH social medias and e-shop). Novak Djokovic a Lacoste ambassador took part in the operation by wearing an official outfit with the"
YouTube Link 2021-04-24T11:49Z 16.9K followers, 11.7K engagements
"Designing Paris [----] (case study) How do you reinvent the image of a city that the world already sees as a masterpiece For the Paris [----] Olympic and Paralympic Games W Conran Design faced the challenge of celebrating Paris without resorting to tired postcard imagery. Instead the agency crafted a bold and contemporary design systemmodular dynamic and rooted in the lived reality of Parisians. At the heart of the concept lies an unexpected but deeply Parisian inspiration: the pavs or cobblestones that shape the citys most emblematic streets. This everyday yet powerful symbol of movement"
YouTube Link 2025-05-25T07:43Z 20.6K followers, [---] engagements
"EDF - The Flame That Wasn't a Flame (case study) As the official renewable electricity partner of the Paris [----] Olympic Games EDFa provider of 97.8% carbon-free electricityset out to symbolically and practically showcase the role of clean energy in a carbon-neutral future. The result was a bold reinvention of one of the most iconic symbols of the Games: the Olympic Cauldron. Believing that electricity is the key to achieving a CO-neutral world EDF designed the first-ever 100% electric Olympic flame. This radical innovation replaced the traditional gas-fueled flame with a clean carbon-free"
YouTube Link 2025-05-23T22:49Z 21.6K followers, [----] engagements
"Posten - When Harry Met Santa (Norwegian postal service's [----] holiday ad) As traditional Christmas stories go Santa Claus is married to Mrs. Claus who takes care of their house in the North Pole while her husband delivers toys to children around the world. But what if there is no Mrs. Claus because Santa is actually gay That is the premise of the latest holiday film from Posten (The Norwegian Postal Service) which has become known for subverting classic Christmas tales in its advertising. When Harry Met Santa created by the Norwegian agency POL follows a man named Harry who accidentally"
YouTube Link 2021-11-30T11:32Z 20.3K followers, 173.8K engagements
"Budweiser - Bring Home The Bud (case study) Two days before the World Cup Budweiser was banned from selling beer at stadiums in Qatar. The brand were left with thousands of liters of beer without a home. The news took the world by storm. And it seemed as though our multi-million dollar presence was a bust. So on the first day of the tournament Budweiser and its agency Wieden+Kennedy New York decided to give a bold answer: the brand announced that it'd give away its entire Qatar warehouse stock to the winning country for free. And we invited the entire world to #BringHomeTheBud. Within minutes"
YouTube Link 2023-06-06T21:21Z 20K followers, 28.3K engagements
"Oreo - Kintsugi (case study) Oreos break. So the brand decided to fix this problem with a milenar Japanese technique: Kintsugi. By glueing Oreo pieces with more cream adding taste and value to broken Oreo. Just like Kintsugi. Oreo's 'Kintsugi' marketing campaign addresses the common issue of broken cookies by drawing inspiration from the ancient Japanese art. Kintsugi which means "golden joinery" is the practice of repairing broken pottery by mending the areas of breakage with lacquer dusted or mixed with powdered gold silver or platinum. This technique not only restores the item but also"
YouTube Link 2024-06-13T15:21Z 20.2K followers, 24.6K engagements
"Pepsi - Break The Routine In its latest commercial Pepsi motivates people to exit from their boring routine stray from the ordinary and try different things. With a "GIF like" edit a whole city is getting mad until a young boy tastes the new Pepsi Lemon: "the Pepsi with lemon juice". Its tagline sums it up: "Break the routine." An original and committed ad for a soda company. Production: Iconoclast Los Angeles. Music: "Overthrow" by Boys Noize. Uploaded with the authorization of Pepsi"
YouTube Link 2017-10-17T21:14Z 20.8K followers, 43.9K engagements
"Tottus - The Gift Card of Life (case study) In a bid to democratize access to essential healthcare Peruvian supermarket chain Tottus has introduced a new offering for breast cancer awareness month: mammograms for PEN [--] (USD 26/EUR 24). This price significantly undercuts the fees commonly charged by private clinics which serve as alternatives to public healthcare providers with months-long waiting times. The purchase process is as straightforward as buying groceries. Customers pick up a mammogram voucher card from designated stores pay at the checkout and then schedule an appointment with the"
YouTube Link 2024-06-04T20:02Z 23.7K followers, [----] engagements
"Michelob ULTRA - Dreamcaster (case study) The NBA brings joy to billions. Yet its joy isnt equally accessible to all. So as a brand that famously believes Its Only Worth It If You Enjoy It Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. Problem: [---] million sports fans worldwide struggle to enjoy live games because theyre blind or visually impaired. They can listen to play-by-play commentary but anyone who loves basketball knows theres more to the game. Insight: The joy of being a basketball fan comes from truly feeling the game. Strategy:"
YouTube Link 2023-06-20T22:06Z 21.1K followers, 32.2K engagements
"Mastercard - Where to Settle (case study) Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access to economic opportunities Mastercard believes it benefits individuals society and the company itself. This campaign embodies Mastercard's ethos of "Doing well by doing good" leveraging data responsibly to serve society. Through initiatives like the Where to Settle project Mastercard demonstrates its commitment to assisting Ukrainian refugees settling in Poland thereby promoting stability in their lives."
YouTube Link 2023-06-23T20:08Z 20.2K followers, 34.9K engagements
"Heinz - Ketchup Fraud (case study) Heinz is the worlds most beloved ketchup. Its a thick rich delicious sauce of unmatched quality making it the only brand that is truly synonymous with the red condiment. When the brand discovered that there are restaurants around the world that refill Heinz bottles with inferior ketchup it didnt take offence because these restaurants are just showing that they know what everybody else knows: it has to be Heinz. To bring attention to this real behaviour Heinz launched 'Ketchup Fraud' a [---] campaign enlisting fans across the country to help ensure that when"
YouTube Link 2024-05-15T22:43Z 22.3K followers, 18.6K engagements
"Dole and Ananas Anam - Piatex (case study) Every year over [---] million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world pineapple leaves are left behind. For every ton of pineapples harvested [--] tons of leaves are wasted. And when left to rot could create methane emissions over [--] times more harmful than CO2. To make a change Dole Sunshine Company one of the largest producers of pineapples in the world partnered with Ananas Anam to produce "Piatex". A vegan cruelty-free and sustainable leather alternative; made from the fiber of"
YouTube Link 2022-05-30T21:32Z 22.6K followers, 47.9K engagements
"Stella Artois - The Artois Probability (case study) Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven Belgium in [----]. Sebastian Artois bought and renamed the business in [----] and "Stella"Latin for starwas added to the name in [----] when it released its first seasonal beer the Christmas Star. Thats a lot of history. "This means there is a probability that the beer portrayed in historical art pieces throughout Europe could be a Stella Artois" enthuses Haroldo Moreira Copywriter at Buenos Aires-based agency GUT. The agency"
YouTube Link 2023-06-21T18:10Z 21.9K followers, 84.6K engagements
"Jason Peterson (Havas) "I don't like ad agencies" LLLLITL and Sup de Pub met Jason Peterson the Chief Creative Officer of Havas North America at the [----] Cannes Lions. Here is the video of our interview More interviews from our "Cannes Stories" show: http://www.llllitl.fr/cannesstories"
YouTube Link 2018-06-25T14:07Z 24.1K followers, [----] engagements
"Nike - Dream Crazy (case study) "Don't ask if your dreams are crazy. Ask if they're crazy enough." Nike took a real actual stand when it stood by controversial football player Colin Kaepernick in a powerful tweet and a subsequent two-minute film featuring the message "Believe in something even if it means sacrificing everything". The move dropped Nike into the center of a cultural storm but ultimately changed the marketing conversation and helped to propel sales earning the brand several major awards. The overall "Dream Crazy" effort which highlights how athletes have made their unbelievable"
YouTube Link 2019-05-26T11:25Z 24.7K followers, 384.5K engagements
"Orange - Safer Phone (case study) Oranges Safer Phone campaign tackles the growing issue of childrens smartphone usage by turning the very object of concernthe phoneinto a tool for education and protection. As digital devices become omnipresent in the lives of younger generations Orange and Publicis Conseil saw an opportunity to position the brand not only as a provider of technology but as a responsible advocate for safer digital habits. The campaign is built around a simple yet powerful idea: make the phone safer by educating children directly through it. The centerpiece is a film that"
YouTube Link 2025-06-15T19:20Z 25.2K followers, [----] engagements
"Samsung - Unfear (case study) Globally [--] million people are on the autism spectrum. Many of these people suffer panic attacks due to hyperacusis hypersensitivity to specific noises such as barks sirens or construction works. Noise cancellation headphones have historically been the only option yet they can end up isolating people and depriving them of freedom. Aware of this Samsung developed Unfear an advanced artificial intelligence app that filters and suppresses in real time only those noises that affect the sufferer in order to protect relax and help them to listen live with nothing to be"
YouTube Link 2023-12-13T14:36Z 24.3K followers, [----] engagements
"Kyoko Yonezawa (Dentsu) "AI won't be creative without humans" LLLLITL and Sup de Pub met Kyoko Yonezawa Creative Technologist at Dentsu Japan at the [----] Cannes Lions. Here is the video of our interview More interviews from our "Cannes Stories" show: http://www.llllitl.fr/cannesstories"
YouTube Link 2018-07-04T18:48Z 24.4K followers, [---] engagements
"McDonald's "Big America" burger commercial - President Obama "God bless Israel" Awesome McDonald's commercial featuring the FBI and Barack Obama president of the USA saying: "God bless Israel". LLLLITL Advertising marketing creativity http://www.llllitl.fr Agency: TBWA Yehoshua. A commercial that depicts Barack Obama rounding up Israeli teenagers so he can get a "Big America" burger. "God bless Israel" the Obama look-alike says at the end of the spot "for the Big America." The Big America burger is not available in the United States perhaps that makes a certain kind of sense. A burger so good"
YouTube Link 2013-04-26T08:17Z 25K followers, 180.1K engagements
"DoorDash - DoorDash All The Ads (case study) The world knows DoorDash for restaurant delivery but with their new brand platform Your Door to More we wanted to showcase their ability to deliver just about anything. Where better to do this than the Super Bowl Not just by telling people that DoorDash could deliver anything but by proving it: delivering every product advertised during the Super Bowl broadcast to one lucky person. In the days before the Super Bowl as brands announced they were in the game we added them to a DoorDash cart creating anticipation excitement and speculation about how"
YouTube Link 2024-05-20T15:16Z 23.9K followers, 44.5K engagements
"Heineken - Shutter Ads (case study) Heineken helps out closed bars by buying their shutter space for ads. Due to the nature of drinking establishments bars have been shut down to fend off the spread of the coronavirus and have been hit especially hard by the pandemic having been closed for nearly a year. Heineken has proven to be quite the patron savior for these businessesits decided to help alleviate their financial strain by repurposing their shutters as advertising space while they stay closed. Instead of spending its media budget on the typical out-of-home advertising areas Heinekenalong"
YouTube Link 2021-06-24T10:15Z 24.4K followers, 58.2K engagements
"Philips - Refurb: Better Than New (case study) The "Better than New" campaign for Philips Refurb Editions launched in Germany highlighting the brands commitment to sustainability with eye-catching visuals and a compelling message. On June [--] a Pop-Up Store in Hamburg's Rindermarkthalle St Pauli invited people to explore the concept that new doesn't always mean better. Instead of selling products the store promoted the idea that purchasing refurbished items can reduce environmental impact while still providing high-quality products with the same two-year warranty as new ones. Philips"
YouTube Link 2024-06-20T11:13Z 23.9K followers, 19K engagements
"Heineken - Pub Museums (case study) Irish pubs are renowned worldwide not only as cultural landmarks but also as crucial elements of local history continuing to play an essential role in their communities. After a challenging period for the hospitality sector LePub and Publicis Dublins latest campaign for Heineken seeks to preserve this heritage by transforming pubs into virtual museums. This creative strategy aims to make historic pubs across Ireland eligible for the financial advantages typically granted to cultural institutions. Achieving official museum status would allow these pubs to"
YouTube Link 2024-06-06T23:25Z 24.3K followers, 15.6K engagements
"PedidosYa - World Cup Delivery (case study) Argentina's fervent passion for football reached new heights as Lionel Messi after enduring numerous lost finals over [--] years finally clinched the World Cup victory. Breaking a spell that had loomed over the nation for more than three decades Argentina erupted in unprecedented jubilation. Amidst the euphoria one question consumed the minds of the people: When would the coveted trophy arrive in the country igniting nationwide celebrations STRATEGY Amidst a frenzy of brands vying for relevance amidst the national team's success we honed in on the"
YouTube Link 2023-06-22T20:15Z 24.8K followers, 73.9K engagements
"Samsung - The Art of Hack (case study) Samsung has launched an innovative e-commerce campaign to promote its new product The Frame TV by cleverly leveraging its unique design. The Frame TV is unlike any other television on the market as it is shaped like a frame and allows users to display more than [----] pieces of art in wallpaper format when in standby mode. Taking advantage of this artistic feature Samsung devised a promotional strategy that effectively "hacked" the Spanish tax system. By selling The Frame as a piece of art rather than a consumer electronic device Samsung was able to reduce"
YouTube Link 2024-06-11T17:02Z 25K followers, [----] engagements
"Nokian Tyres commercial - The Dress / Sexy Surprise Nokian Tyres' new funny commercials promoting its famous stopping power for its new [----] winter-tyre campaign. "Nokian Tyres. Stop you in time." With a lot of fun and humour these [--] commercials illustrate [--] men's life saved at the last second before they make a fatal mistake by surprising tyres coming out from nowhere. Nokian Tyres (Finland) are born bred and tested in the demanding northern conditions. CREDITS Brand: Nokian Tyres Advertising Agency: McCANN Helsinki Finland Creative Director: Jyrki Poutanen Art Director: Jyrki Poutanen"
YouTube Link 2015-10-05T16:35Z 24.3K followers, 89.1K engagements
"KFC - Kentucky Fried Turkey for Christmas Is a turkey burger finally making its debut right on time for the Holidays [----] Apologies for any raised expectations but this KFC is staying true to its roots and its primary ingredient chicken. KFC is challenging the commonly held belief that 'the customer is always right' particularly when it comes to their festive menu offerings. Despite persistent requests from patrons for a turkey burger the fast-food giant wants to emphasize that it is unequivocally a chicken-centric establishment. "We saw you. We heard you. And we ignored you. We're sticking"
YouTube Link 2023-11-13T23:19Z 24.5K followers, 93.7K engagements
"KPN - A Piece of Me (case study) In February the music video for "A Piece of Me" by Dutch singer-songwriter MEAU was launched in the Netherlands and it has now been released internationally with a new English version "Piece of My Soul." This campaign spearheaded by leading Dutch telecommunications provider KPN in collaboration with Dentsu Creative Amsterdam aims to raise awareness about the issue of online shaming among Gen Z. The campaign carries the crucial message: "Think Twice before you forward." In the past six months [-----] young people in the Netherlands have fallen victim to the"
YouTube Link 2024-06-20T11:23Z 24.7K followers, 22.7K engagements
"Michelob ULTRA x NBA - Courtside (case study) When COVID-19 shut down the [----] season Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside powered by Microsofts new AI-driven Together Mode digitally immersed fans at home in the NBA Bubble. By scanning a Michelob ULTRA fans could win Courtside tickets and find themselves sitting next to the likes of Lil Wayne Shaq and even President Obama. With [----] million hours of NBA coverage across [---] games Michelob ULTRAs sales grew 32%. #Courtside #WholeNewGame Main Awards - Grand Prix"
YouTube Link 2021-06-10T17:12Z 24.6K followers, 12K engagements
"Congresso Em Foco - Transparency Card (case study) Helping Brazilians identify corruption thanks to digital wallets. Every year Brazil loses about $40bn to corrupt politician spending. Although Brazilians have the constitutional right to access information about politicians' use of public funds the data is complex to monitor leaving room for corruption. AKQA worked with Congresso em Foco an independent Brazilian digital news portal to provide real-time transparent information about politicians spending habits. The Transparency Card accesses government databases and sends notifications to"
YouTube Link 2023-06-06T21:39Z 24.8K followers, 10.5K engagements
"Anzen Health - 855-How-To-Quit-(Opioids) (case study) 855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. Its a helpline that turns the object of addiction into a way out to reach out to people in the most critical moment when they have a pill in their hand. The helpline uses the familiar opioid pill codes as phone extensions connecting the caller with a person who managed to quit that very same pill sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media film and"
YouTube Link 2024-06-06T18:26Z 25.2K followers, [----] engagements
"Dove - Turn Your Back (case study) Dove is spearheading the #NoDigitalDistortion movement urging people to reject the new Bold Glamour filter. Developed by Ogilvy and DAVID the influencer-led campaign aims to raise awareness about the harmful effects of the filter on social media users. Within just seven days the hashtag has garnered over [---] million views highlighting its widespread impact. The campaign is mobilizing individuals to unite and symbolically reject the harmful effects of digital distortion. Research from the Dove Self-Esteem Project reveals alarming statistics: 38% of girls in"
YouTube Link 2023-06-21T19:36Z 24.7K followers, 202K engagements
"Dramamine - The Last Barf Bag (case study) To commemorate the 75th anniversary of Dramamine a well-known medication for nausea relief and motion sickness prevention the brand launched a unique campaign focused on an item that its product has rendered almost obsolete the barf bag. This innovative campaign began with a documentary titled "The Last Barf Bag: A Tribute to a Cultural Icon" which premiered on Dramamines YouTube channel. The 14-minute educational film delves into the history of the barf bag which coincidentally was introduced the same year as Dramamine in [----]. The documentary"
YouTube Link 2024-06-17T17:39Z 25K followers, 35.3K engagements
"Heineken - [---] Years of Whateverken (case study) To celebrate Heineken turning [---] years old the brand stayed away from the anniversary stereotype. It didnt talk about its heritage and history. Instead Heineken celebrated how it has been enjoyed around the world for [---] years even if that means that we have been misspelled misused or mistaken for a German beer since [----]. Thats right. People all over the world have been constantly calling it "Hineken" "Haneken" or "Heneken" drinking it with a straw and so much more. But this doesnt make any difference to the brand. What matters is that people"
YouTube Link 2024-05-20T16:33Z 25.1K followers, [----] engagements
"Dove - The Cost of Beauty (case study) Kids are experiencing severe mental health issues from the onslaught of seemingly endless toxic beauty content on social media. Anxiety depression self-harm eating disorders PTSD and even suicide - the harm social media can cause has no limits. Because neither does social media. In fact the majority of young girls say they feel the pressure to look perfect and match what they see on social media. Our brief was twofold: first highlight the scale of the social media-induced mental health crisis among kids; and second inspire the world to act demand change"
YouTube Link 2024-05-20T16:54Z 25.1K followers, [----] engagements
"BBDO Time$hits - Manage your timesheets from the bathroom BBDO Canada created "Time$hits" an original way to manage the agency's timesheets by inviting its staff to complete it directly from the restroom. Flipping this useless time spent on smartphones into a benefit for the company. "Timesheets are a significant challenge industry-wide. Overdue hour submissions can result in a serious loss of revenue for an agency. And despite countless attempts to tackle the problem non have been effective. A truly insightful and effective solution needed to be found. Introducing "Time$hits by BBDO"."
YouTube Link 2017-11-23T09:27Z 25.2K followers, [----] engagements
"Nativa (AB InBev) - The Nativa Meter (case study) Nativa has initiated a creative and sustainable project called Nativa Meter aimed at repurposing its traditional bottles to aid Colombian farmers in making more informed decisions about their crops. Teaming up with the globally recognized independent agency L&C New York Nativa has transformed its bottles into rain gauges providing a practical solution for farmers to plan their planting seasons more effectively. The redesigned Nativa bottles now feature measurement indicators to gauge rainfall levels per square meter. This innovative initiative"
YouTube Link 2024-05-03T01:56Z 25.1K followers, [----] engagements
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