# ![@trishlaostwal Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1101537938553286656.png) @trishlaostwal Trishla Ostwal

Trishla Ostwal posts on X about ai, $googl, super bowl, search the most. They currently have [-----] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::1101537938553286656/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1101537938553286656/c:line/m:interactions.svg)

- [--] Week [------] -91%
- [--] Month [-------] +221%
- [--] Months [-------] +225%
- [--] Year [---------] -53%

### Mentions: [--] [#](/creator/twitter::1101537938553286656/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1101537938553286656/c:line/m:posts_active.svg)

- [--] Week [--] +15%
- [--] Month [--] +219%
- [--] Months [---] +176%
- [--] Year [---] +197%

### Followers: [-----] [#](/creator/twitter::1101537938553286656/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1101537938553286656/c:line/m:followers.svg)

- [--] Week [-----] +1.30%
- [--] Month [-----] +6.40%
- [--] Months [-----] +24%
- [--] Year [-----] +60%

### CreatorRank: [---------] [#](/creator/twitter::1101537938553286656/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1101537938553286656/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  38.71% [stocks](/list/stocks)  16.13% [social networks](/list/social-networks)  15.32% [finance](/list/finance)  10.48% [celebrities](/list/celebrities)  3.23% [agencies](/list/agencies)  2.42% [automotive brands](/list/automotive-brands)  1.61% [luxury brands](/list/luxury-brands)  0.81% [vc firms](/list/vc-firms)  0.81%

**Social topic influence**
[ai](/topic/ai) 31.45%, [$googl](/topic/$googl) 12.1%, [super bowl](/topic/super-bowl) 10.48%, [search](/topic/search) 8.87%, [tiktok](/topic/tiktok) 7.26%, [super](/topic/super) 6.45%, [tools](/topic/tools) 6.45%, [trade](/topic/trade) 6.45%, [data](/topic/data) 6.45%, [open ai](/topic/open-ai) #2884

**Top accounts mentioned or mentioned by**
[@adweek](/creator/undefined) [@catherineperlo1](/creator/undefined) [@openai](/creator/undefined) [@perplexityai](/creator/undefined) [@colmeetsworld](/creator/undefined) [@amazon](/creator/undefined) [@anthropicai](/creator/undefined) [@osin](/creator/undefined) [@fireblockshq](/creator/undefined) [@premiumbusiness](/creator/undefined) [@meseretambachew](/creator/undefined) [@emberosai](/creator/undefined) [@meta](/creator/undefined) [@columbiajourn](/creator/undefined) [@hiebertpaul](/creator/undefined) [@columbiasps](/creator/undefined) [@reddits](/creator/undefined) [@adweeks](/creator/undefined) [@griner](/creator/undefined) [@markstenberg3](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Ad Industry Agentic Protocols Are MultiplyingBut Adoption Still Remains Elusive At IAB ALM adtech insiders say that a glut of emerging protocols wont fix the challenges of agent-driven advertising and could make adoption even harder"  
[X Link](https://www.adweek.com/media/ad-industry-agentic-ai/)  2026-02-10T21:03Z [----] followers, [--] engagements


"AI Took Over the Super Bowl Accounting for 23% of Ads The Super Bowl [--] ads suggested that many brands are still hesitant to move beyond broad narratives of AI helpfulness and accessibility"  
[X Link](https://www.adweek.com/brand-marketing/super-bowl-revealed-ai-messaging-crisis/)  2026-02-09T06:52Z [----] followers, [--] engagements


"Amazon Opens Its Ad Stack to AI Agents With MCP Rollout At IAB ALM the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently"  
[X Link](https://www.adweek.com/media/amazon-agentic-ads-model-context-protocol/)  2026-02-02T20:06Z [----] followers, [----] engagements


"Super Bowl Instant Replay: Anthropic Makes a Promise It Will Likely Break Anthropic takes a strong stance during the big game: whether ads belong in AI chatbots"  
[X Link](https://www.adweek.com/media/super-bowl-instant-replay-anthropic-makes-a-promise-it-will-likely-break)  2026-02-05T15:41Z [----] followers, [--] engagements


"EXCLUSIVE: YouTube Overtakes Reddit as Go-To Citation Source on AI Search YouTube has eclipsed Reddit as the leading social source for large language modelsbrands need to rethink their approach to AI visibility"  
[X Link](https://www.adweek.com/media/youtube-reddit-ai-search-engine-citations/)  2026-01-26T16:34Z [----] followers, 59.5K engagements


"nothing to report except my neighborhood grocery store has a claw machine full of labubus lmao"  
[X Link](https://x.com/trishlaostwal/status/2015114220883349988)  2026-01-24T17:27Z [----] followers, [---] engagements


"Breaking: The Trade Desk's CFO Alex Kayyal is out after just [--] months on the job. The Trade Desk has appointed longtime executive Tahnil Davis as interim chief financial officer to replace Kayyal. https://adweek.it/4abgRKx https://adweek.it/4abgRKx"  
[X Link](https://x.com/trishlaostwal/status/2015859919921009147)  2026-01-26T18:50Z [----] followers, [----] engagements


"Live from IAB ALM: @amazon joins the push to standardize agentic advertising rolling out its Amazon Ads MCP server (developed by @AnthropicAI) to connect AI agents to its ad systems via a single integration. Details: https://www.adweek.com/media/amazon-agentic-ads-model-context-protocol/ https://www.adweek.com/media/amazon-agentic-ads-model-context-protocol/"  
[X Link](https://x.com/trishlaostwal/status/2018420792221110621)  2026-02-02T20:26Z [----] followers, [----] engagements


"oof the best minds of my generation are thinking about ads about ads the best minds of my generation are thinking about ads about ads"  
[X Link](https://x.com/trishlaostwal/status/2019442232470757643)  2026-02-05T16:05Z [----] followers, [---] engagements


"Anthropic spent millions on Super Bowl ad arguing that ads dont belong on AI chatbots. But buried in its blog post is a telling line: the company says it will be transparent about our reasons if it ever needs to revisit this approach. Read that how you like"  
[X Link](https://x.com/trishlaostwal/status/2019789215131693267)  2026-02-06T15:04Z [----] followers, [----] engagements


"https://www.anthropic.com/news/claude-is-a-space-to-think https://www.anthropic.com/news/claude-is-a-space-to-think"  
[X Link](https://x.com/trishlaostwal/status/2019789217325293778)  2026-02-06T15:04Z [----] followers, [---] engagements


"@Adweek x @OpenAI at Super Bowl stay tuned"  
[X Link](https://x.com/trishlaostwal/status/2020509703181086885)  2026-02-08T14:47Z [----] followers, [--] engagements


"Just in: 23% of Super Bowl commercials15 out of the [--] adsfeatured AI. Latest details in the story NEW: Super Bowl [--] is the year AI went mainstreambut most ads still cant explain what it actually does. From Anthropic's confusing debut to Svedkas dated fembot the biggest stage showed one thing clearly: hype clarity https://t.co/LBptuOFMOP https://t.co/vJt2zZs34H NEW: Super Bowl [--] is the year AI went mainstreambut most ads still cant explain what it actually does. From Anthropic's confusing debut to Svedkas dated fembot the biggest stage showed one thing clearly: hype clarity"  
[X Link](https://x.com/trishlaostwal/status/2020719350802514031)  2026-02-09T04:40Z [----] followers, [---] engagements


"AI Took Over the Super Bowl Accounting for 23% of Ads The Super Bowl [--] ads suggested that many brands are still hesitant to move beyond broad narratives of AI helpfulness and accessibility"  
[X Link](https://www.adweek.com/brand-marketing/super-bowl-revealed-ai-messaging-crisis)  2026-02-09T19:50Z [----] followers, [----] engagements


"Creatives React: Anthropics Anti-Ad Stance Risks Aging Poorly Anthropic takes a jab at OpenAI in its Super Bowl spot asserting that ads dont belong in AI chatbots"  
[X Link](https://www.adweek.com/media/creatives-react-anthropics-anti-ad-stance-risks-aging-poorly/)  2026-02-10T02:00Z [----] followers, [--] engagements


"🚨 @OpenAI officially rolled out ads in ChatGPT today. -Dubbed OpenAI Ad Pilot Program has already drawn investment from Omnicom Media WPP and Dentsu - Over [--] clients including Adobe Audemars Piguet Audible Ford Mazda will test ads on ChatGPT https://www.adweek.com/media/chatgpt-gets-ads-omnicom-wpp-and-dentsu-line-up-brands-for-openai-pilot/ https://www.adweek.com/media/chatgpt-gets-ads-omnicom-wpp-and-dentsu-line-up-brands-for-openai-pilot/"  
[X Link](https://x.com/trishlaostwal/status/2020964177754353992)  2026-02-09T20:53Z [----] followers, [----] engagements


"ChatGPT Gets Ads: Omnicom WPP and Dentsu Line Up Brands for OpenAI Pilot OpenAIs decision reflects both the competitive pressures AI companies face as well as the financial reality of supporting massive use at scale"  
[X Link](https://www.adweek.com/media/chatgpt-gets-ads-omnicom-wpp-and-dentsu-line-up-brands-for-openai-pilot/)  2026-02-09T20:53Z [----] followers, [----] engagements


"EXCLUSIVE: Perplexity Ad Chief Taz Patel Departs Perplexitys push into advertising has so far brought in modest revenue as the company eyes new growth and faces mounting legal challenges"  
[X Link](https://www.adweek.com/media/perplexity-advertising-chief-taz-patel-departs/)  2025-08-29T15:54Z [----] followers, [----] engagements


"EXCLUSIVE: TikTok Shop to End Independent Shipping for U.S. Brands As New Owners Take Over Brands told ADWEEK theyre bracing for a logistical nightmare as TikTok tightens its grip on shopping with its latest policy"  
[X Link](https://www.adweek.com/media/tiktok-shop-to-end-independent-shipping-us-logistics/)  2026-02-12T05:19Z [----] followers, [--] engagements


"EXCLUSIVE: OpenAI Confirms $200000 Minimum Commitment for ChatGPT Ads For some brands ad testing starts as early as February 6"  
[X Link](https://www.adweek.com/media/exclusive-openai-confirms-200000-minimum-commitment-for-chatgpt-ads/)  2026-02-01T00:24Z [----] followers, 60.1K engagements


"Check Out Brandlights $30M Pitch Deck Used to Help Brands Navigate the Agentic Web The firm is building tools to influence how brands appear in large language models and AI agents"  
[X Link](https://www.adweek.com/media/check-out-brandlights-30m-pitch-deck-used-to-help-brands-navigate-the-agentic-web/)  2026-02-11T20:48Z [----] followers, [--] engagements


"EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Adsand Leave Out Big Tech Analysis from Emberos shows consumer brands dominated chatbot recall after the game with AI models differing by as much as 30% in how they interpreted the same ads"  
[X Link](https://www.adweek.com/media/exclusive-ai-chatbots-rank-the-top-super-bowl-ads-and-leave-out-big-tech/)  2026-02-09T21:05Z [----] followers, [---] engagements


"EXCLUSIVE: Google Tells Advertisers Itll Bring Ads to Gemini in [----] The discussions mark the first time advertisers have heard directly from Google about monetizing its Gemini AI chatbot"  
[X Link](https://www.adweek.com/media/google-gemini-ads-2026/)  2025-12-08T17:26Z [----] followers, 286.6K engagements


"Diversity makes an organization more resilient said @Osin who was no exception to the realities of gender bias. As the svp of global marketing at @FireblocksHQ she is on a journey to hire more women in crypto. More on @Adweek https://adweek.it/3Ji538Q https://adweek.it/3Ji538Q"  
[X Link](https://x.com/trishlaostwal/status/1511346565180538889)  2022-04-05T14:14Z [----] followers, [--] engagements


"Umm it's my job"  
[X Link](https://x.com/anyuser/status/1513974589432504332)  2022-04-12T20:17Z [----] followers, [--] engagements


"Hi bestie @premiumbusiness 💙"  
[X Link](https://x.com/anyuser/status/1532333854446559237)  2022-06-02T12:10Z [----] followers, [--] engagements


"If Google had to exit any part of the ad-tech stack it could have massive ramifications for the digital advertising industry. @catherineperlo1 and I dive further into the judicial probes and legislative actions into Googles ad business. via @Adweek https://adweek.it/3zcNrcU https://adweek.it/3zcNrcU"  
[X Link](https://x.com/anyuser/status/1532715899345584130)  2022-06-03T13:28Z [----] followers, [--] engagements


"The cool @Adweek folks are here 🕶@colmeetsworld @MeseretAmbachew"  
[X Link](https://x.com/anyuser/status/1547677042228940805)  2022-07-14T20:18Z [----] followers, [--] engagements


"Being ghosted I can handle. But getting an out of office response from a source especially when i need them the most hurts 🥲"  
[X Link](https://x.com/anyuser/status/1565737350822596608)  2022-09-02T16:24Z [----] followers, [--] engagements


"Musks argument for $8 subscription plan that will solve hate speech A paying user wouldnt dare break the rules for fear of losing their verification. Maybe this is a dumb decision but well see he said. By me and @catherineperlo1 via @Adweek https://adweek.it/3Ur6B6w https://adweek.it/3Ur6B6w"  
[X Link](https://x.com/anyuser/status/1590504384688885760)  2022-11-10T00:39Z [----] followers, [--] engagements


"If you have any thoughts (or gripes) about The Trade Desk or Amazons DSP Im on signal: trishla.07 EXCLUSIVE: Amazon is scooping millions in ad budgets once headed to The Trade Desks DSP. One auto brand shifted $80M 30% of some agencies clients moved 100% of spend Sources cite 1% tech fees on PG deals under 10% on othersbelow the 1012% normas Amazon betters UI. EXCLUSIVE: Amazon is scooping millions in ad budgets once headed to The Trade Desks DSP. One auto brand shifted $80M 30% of some agencies clients moved 100% of spend Sources cite 1% tech fees on PG deals under 10% on othersbelow the"  
[X Link](https://x.com/anyuser/status/1930669921001693196)  2025-06-05T16:55Z [----] followers, [----] engagements


"Saturday night scoop: @OpenAI confirms $200K minimum for ChatGPT beta ads. - Brands across retail streaming were asked for $250K -Despite the $200K minimum one global brand was asked roughly $125K while another source said OpenAI requested $100K. https://www.adweek.com/media/exclusive-openai-confirms-200000-minimum-commitment-for-chatgpt-ads/ https://www.adweek.com/media/exclusive-openai-confirms-200000-minimum-commitment-for-chatgpt-ads/"  
[X Link](https://x.com/anyuser/status/2017755846294245724)  2026-02-01T00:24Z [----] followers, 58.1K engagements


"NEW: Super Bowl [--] brought the biggest tech players to sell its AI tools. Still not a single AI company made the top [--] ads in chatbots like ChatGPT. -Consumer brands like Xfinity Bud Light Ramp dominated. - Chatbots differed up to 30% in how they ranked the same ads"  
[X Link](https://x.com/trishlaostwal/status/2020966603354145076)  2026-02-09T21:02Z [----] followers, [----] engagements


"Data from @emberos_ai analyzed ChatGPT Claude Gemini Perplexity and Grok testing how these chatbots responded to identical post-Super Bowl questions such as What were the best Super Bowl ads Details in my latest for @Adweek https://www.adweek.com/media/exclusive-ai-chatbots-rank-the-top-super-bowl-ads-and-leave-out-big-tech/ https://www.adweek.com/media/exclusive-ai-chatbots-rank-the-top-super-bowl-ads-and-leave-out-big-tech/"  
[X Link](https://x.com/trishlaostwal/status/2020967394085077002)  2026-02-09T21:05Z [----] followers, [---] engagements


"Reporting live from the "Anna Delvy Foundation" where @Meta debuts at #NewFronts22"  
[X Link](https://x.com/trishlaostwal/status/1521626555218370562)  2022-05-03T23:03Z [----] followers, [--] engagements


"Us when there's free food in the office @colmeetsworld"  
[X Link](https://x.com/anyuser/status/1522299311010234374)  2022-05-05T19:36Z [----] followers, [--] engagements


"Someone said and I quote todays yoga pose is downward spiral"  
[X Link](https://x.com/trishlaostwal/status/1541885390247829504)  2022-06-28T20:44Z [----] followers, [--] engagements


"*drinks water with lemon and cucumber* This is going to fix everything"  
[X Link](https://x.com/trishlaostwal/status/1551594762771349507)  2022-07-25T15:46Z [----] followers, [--] engagements


"I have to talk about this. Exactly a year ago @columbiajourn school had its graduation party at the same place same time where @Adweek (a year later) had its summer party. And my heart is full. 🥹 Life comes around"  
[X Link](https://x.com/trishlaostwal/status/1562912306002010112)  2022-08-25T21:18Z [----] followers, [--] engagements


"Happy graduation anniversary to me 🤸🏽♀"  
[X Link](https://x.com/trishlaostwal/status/1563228340185489409)  2022-08-26T18:14Z [----] followers, [--] engagements


"I spoke with ad tech players to gauge the early temperature of FLEDGE one amongst the handful initiatives that make up the Google Privacy Sandboxand the results are trickling in. Latest for @Adweek http://adweek.it/3SjxloH http://adweek.it/3SjxloH"  
[X Link](https://x.com/trishlaostwal/status/1574753508489920513)  2022-09-27T13:31Z [----] followers, [--] engagements


"Geometry is a scam imo. What do you mean by prove its a triangle BRO LOOK AT IT"  
[X Link](https://x.com/trishlaostwal/status/1577637063821869056)  2022-10-05T12:29Z [----] followers, [--] engagements


"The coffee is not coffeeing"  
[X Link](https://x.com/trishlaostwal/status/1582013096679260160)  2022-10-17T14:18Z [----] followers, [--] engagements


"Scoop: New insights on what took place in the meeting with advertisers and Elon Musk. More soon. Stay tuned"  
[X Link](https://x.com/trishlaostwal/status/1588552462314921984)  2022-11-04T15:23Z [----] followers, [--] engagements


"Scoop: Advertisers aren't satisfied with Musk after a private meeting with brands and agencies this week. Two brands have already pulled eight figures in spend after content moderation flubs. By @catherineperlo1 me and @hiebertpaul. for @Adweek https://adweek.it/3Ebv7TP https://adweek.it/3Ebv7TP"  
[X Link](https://x.com/trishlaostwal/status/1588636191557324802)  2022-11-04T20:55Z [----] followers, [--] engagements


"Scoop: A bug in Twitters system which was rectified on Saturday exposed sensitive information to the companys advertising team. Names addresses and credit card information of several advertisers were left exposed. via @Adweek https://adweek.it/3UzHmiy https://adweek.it/3UzHmiy"  
[X Link](https://x.com/trishlaostwal/status/1592534184928903168)  2022-11-15T15:05Z [----] followers, [--] engagements


"📈Data: [--] of the top [---] advertisers have stopped advertising on Twitter. These brands have accounted for nearly $2 billion in spending on the platform since [----] according to data shared by Media Matters. Cataloging the brands here 👇"  
[X Link](https://x.com/trishlaostwal/status/1595437196261359616)  2022-11-23T15:20Z [----] followers, [---] engagements


"Full circle moment: Not long ago I was a student on this campus. Today Im back as a panelist at @Columbia_SPS to speak about ethics in the metaverse. Wish me luck 🤞🍀"  
[X Link](https://x.com/trishlaostwal/status/1616487739146342400)  2023-01-20T17:28Z [----] followers, [----] engagements


"A dedicated and passionate journalist right here Mez is one of the best colleagues turned friend in this industry and adds immense values to any news room. A true asset. Hire her Unfortunately today marks my last day at @Adweek. I dont know where to begin to express how much this job meant to me. From how much Ive grown as a reporter to how strong my friendships grew with my colleagues. With that said shes open to work Unfortunately today marks my last day at @Adweek. I dont know where to begin to express how much this job meant to me. From how much Ive grown as a reporter to how strong my"  
[X Link](https://x.com/anyuser/status/1617554814639939590)  2023-01-23T16:08Z [----] followers, [----] engagements


"This has gotta be the funnest kicker I've written for a story. 💕☺"  
[X Link](https://x.com/trishlaostwal/status/1638894500134400011)  2023-03-23T13:24Z [----] followers, [----] engagements


"Scoop: Twitter at Cannes: Plans to engage with media owners for partnership talks at a hotel on the Croisette. Presentations no panels. Linda Yaccarino formerly of NBCU was anticipated at Cannes is now focused on monetization at Twitter. @Adweek https://adweek.it/3P89qtA https://adweek.it/3P89qtA"  
[X Link](https://x.com/trishlaostwal/status/1669334057434464257)  2023-06-15T13:20Z [----] followers, 10K engagements


"Ya'll humble me"  
[X Link](https://x.com/anyuser/status/1671600794553004032)  2023-06-21T19:27Z [----] followers, [----] engagements


"Hot off the press: The NYT just snuck in a new AI rule - no more scraping their content for machine learning. Or face penalties. To that AI firms & several big publishers are in talks for licensing deals that go beyond just $$$ matters. via @Adweek https://adweek.it/44U01uF https://adweek.it/44U01uF"  
[X Link](https://x.com/trishlaostwal/status/1689629982518038528)  2023-08-10T13:29Z [----] followers, 17.1K engagements


"X's verified users who now pay to have a blue check pushed 74% of Xs most viral false Israel-Hamas war-related claims viewed by more than [---] million people globally in a week. "Another nail in the coffin for X" said advertisers. via @Adweek https://adweek.it/46TBsyD https://adweek.it/46TBsyD"  
[X Link](https://x.com/trishlaostwal/status/1715021282121552077)  2023-10-19T15:05Z [----] followers, 22.5K engagements


"Wrote a deep-dive on AIs language gap and its troubling impact on racial biases diversity & inclusion. The speed of gen AI development adds a layer of concern for marketers. Sources said biases persist when most AI tools are built by white men. @Adweek http://adweek.it/47c3Jkn http://adweek.it/47c3Jkn"  
[X Link](https://x.com/trishlaostwal/status/1726982605202157793)  2023-11-21T15:15Z [----] followers, [----] engagements


"Brands are reallocating their ad budgets from X to TikTok Snap Reddit and Meta for Super Bowl [----]. Sources indicated that there's no anticipation of renewing any upfront deals or annual sponsorships related to X once they expire. via @Adweek http://adweek.it/4878lbO http://adweek.it/4878lbO"  
[X Link](https://x.com/anyuser/status/1732764630433333257)  2023-12-07T14:10Z [----] followers, [----] engagements


"New: X was once the home of real-time conversation for the Super Bowl but brands are shifting their resources toward other social platforms such as TikTok in [----]. The top [--] brands spent 55% less on X in [----] compared with the year prior via @Adweek https://adweek.it/3ueVWUJ https://adweek.it/3ueVWUJ"  
[X Link](https://x.com/anyuser/status/1754515187074265396)  2024-02-05T14:39Z [----] followers, [----] engagements


"🚨 48% of major publishers like NYT BuzzFeed and WSJ blocked OpenAIs crawlers while 24% blocked Googles AI crawlers from scraping their content last year. No website reversed its stance by unblocking either crawlers study finds. @Adweek https://adweek.it/3STeGBF https://adweek.it/3STeGBF"  
[X Link](https://x.com/trishlaostwal/status/1762150895448408485)  2024-02-26T16:21Z [----] followers, 13.5K engagements


"New study by Cornell University found that when AI models are trained on data from other models instead of human content misinformation in output rises. Meanwhile publishers block AI crawlers increasingly. How will LLM developers adapt their commercial tactics More deals 🚨 48% of major publishers like NYT BuzzFeed and WSJ blocked OpenAIs crawlers while 24% blocked Googles AI crawlers from scraping their content last year. No website reversed its stance by unblocking either crawlers study finds. https://t.co/5ZO9ALGH3l @Adweek 🚨 48% of major publishers like NYT BuzzFeed and WSJ blocked"  
[X Link](https://x.com/trishlaostwal/status/1762173745794261375)  2024-02-26T17:52Z [----] followers, [----] engagements


"As expected people prefer to know when an ad is made by AI flagging more transparency from advertisers. Meanwhile advertisers (bullish in their AI investments) and consumers are divided over the use of AI in advertising study finds. via @Adweek https://adweek.it/3V2lfVf https://adweek.it/3V2lfVf"  
[X Link](https://x.com/trishlaostwal/status/1762872690526896323)  2024-02-28T16:09Z [----] followers, [----] engagements


"New: Google's genAI search has sent publishers scrambling to prepare for a significant disruption in organic search traffic ranging from 20% to 60% according to sources. This translates to a $2B annual ad revenue loss. via @Adweek https://adweek.it/3Vhi38m https://adweek.it/3Vhi38m"  
[X Link](https://x.com/anyuser/status/1767929743171518622)  2024-03-13T15:04Z [----] followers, 85.5K engagements


"New: I wrote about the implications of a TikTok ban on the livelihoods of millions including brands that have spent the past several years pouring resources into the platform. Yet amidst the upheaval there may be unexpected opportunities. @Adweek https://adweek.it/490QHGp https://adweek.it/490QHGp"  
[X Link](https://x.com/trishlaostwal/status/1768626975617269848)  2024-03-15T13:15Z [----] followers, [----] engagements


"Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400% according to a lawsuit brought by Meta's advertisers. This metrics flub owes them potential damages exceeding $7 billion. @Adweek https://adweek.it/3TTa3cf https://adweek.it/3TTa3cf"  
[X Link](https://x.com/trishlaostwal/status/1773069154112659732)  2024-03-27T19:26Z [----] followers, [----] engagements


"Scoop: Gen-AI search engine Perplexity which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos is going to start selling ads. via @Adweek https://adweek.it/3IYjukD https://adweek.it/3IYjukD"  
[X Link](https://x.com/anyuser/status/1774788142425358696)  2024-04-01T13:17Z [----] followers, 17.1K engagements


"Catch me talking to @Reddit's CMO Roxy Young this week at @ADWEEK's Social Media Week on the platform's current and future state of play after its big IPO pop"  
[X Link](https://x.com/anyuser/status/1777713384751796229)  2024-04-09T15:01Z [----] followers, [----] engagements


"SCOOP: Googles big bet on using AI to power ads is getting even bigger in [----]. In a 60-page pitch deck designed to promote its AI agenda to ad buyers shows how Google hopes to combine its AI tools. via @Adweek https://adweek.it/4bw12wf https://adweek.it/4bw12wf"  
[X Link](https://x.com/trishlaostwal/status/1792904624715833770)  2024-05-21T13:05Z [----] followers, [----] engagements


"Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of gen AI. Given the upcoming election plus the rampant misinformation the tools can spread investors aren't backing down. via @Adweek https://adweek.it/3VuedbH https://adweek.it/3VuedbH"  
[X Link](https://x.com/trishlaostwal/status/1795806906579140802)  2024-05-29T13:18Z [----] followers, [----] engagements


"gotta be the most facepalm triggering response to a media request (that too from a popular brand)"  
[X Link](https://x.com/trishlaostwal/status/1797671267908432036)  2024-06-03T16:46Z [----] followers, [----] engagements


"Instagrams AI search literally tells you to go to TikTok or YouTube for relevant videos H/t: @griner"  
[X Link](https://x.com/trishlaostwal/status/1798781202134126941)  2024-06-06T18:17Z [----] followers, [---] engagements


"Exclusive: Yahoo not blind to the criticism of PMax and similar black box tools is releasing Blueprint Performance its AI-powered media buying tool. Only its offering more transparency. Here's why Yahoo is in an advantageous position. via @Adweek https://adweek.it/4er7Z3I https://adweek.it/4er7Z3I"  
[X Link](https://x.com/trishlaostwal/status/1800162106664439969)  2024-06-10T13:44Z [----] followers, [----] engagements


"Pinterest is introducing (drumroll) Performance+ its version of AI-powered media buying tools similar to Meta Advantage+. Pinterests ad revenue is expected to jump 17.2% to $2.6B this year; its AI buying tool could further enhance its growth. @Adweek https://adweek.it/3VFEu6K https://adweek.it/3VFEu6K"  
[X Link](https://x.com/trishlaostwal/status/1801275418470736308)  2024-06-13T15:28Z [----] followers, [----] engagements


"The New York Times The Guardian Cond Nast and Forbes have blocked Perplexity bot over the past [--] months. Despite this the AI startup appears to bypass these blocks potentially costing publishers billions in ad revenue. W/ @MarkStenberg3 @Adweek https://adweek.it/3VChjJe https://adweek.it/3VChjJe"  
[X Link](https://x.com/trishlaostwal/status/1804200196491837918)  2024-06-21T17:10Z [----] followers, [----] engagements


"Exclusive: Here's how @shakeshack deciphered conversations on Reddit using a gen AI chatbot scanning [-----] active subreddits to figure out the best places to serve up its ads driving more people in for its chicken sandwiches. via @Adweek https://adweek.it/4cfGNmQ https://adweek.it/4cfGNmQ"  
[X Link](https://x.com/trishlaostwal/status/1806341415284199561)  2024-06-27T14:58Z [----] followers, [----] engagements


"New: TikTok's ad spend growth has cooled since news of a potential U.S. ban was furthered in March -In April [--] of the top [--] TikTok advertisers reduced their spend. -The platforms user growth especially among GenZ is flagging. @Adweek https://adweek.it/45S1enJ https://adweek.it/45S1enJ"  
[X Link](https://x.com/trishlaostwal/status/1808505868113097086)  2024-07-03T14:19Z [----] followers, [----] engagements


"Exclusive: Over the past [--] months The New York Times has used gen AI to align brand campaign messages with the most relevant articles and audiences. And its seeing promising campaign results for brands like Paramount+ and Ferragamo. @Adweek https://adweek.it/3Slajjo https://adweek.it/3Slajjo"  
[X Link](https://x.com/trishlaostwal/status/1816125494284411063)  2024-07-24T14:57Z [----] followers, [----] engagements


"This was not in my [----] bingo card Facebook & Instagram inflate their real user numbers by 400% https://t.co/Z8dVv7Hnmu Facebook & Instagram inflate their real user numbers by 400% https://t.co/Z8dVv7Hnmu"  
[X Link](https://x.com/trishlaostwal/status/1817942711128727776)  2024-07-29T15:18Z [----] followers, [----] engagements


"Just in: @WPP and @nvidia exclusively spoke about how their partnership is unfolding and that Coca-Cola and Ford will be the first clients to take advantage of the holding company's new abilities--to create 3D assets with gen AI. Latest for @Adweek https://adweek.it/3Wodw2z https://adweek.it/3Wodw2z"  
[X Link](https://x.com/trishlaostwal/status/1818025047967072315)  2024-07-29T20:45Z [----] followers, [----] engagements


"Got my hands on the deck Perplexity is using to pitch advertisers including new details on how two dozen brands and several top agencies are already discussing Perplexity's ad offerings with clients. via @Adweek https://adweek.it/3WZFvpw https://adweek.it/3WZFvpw"  
[X Link](https://x.com/trishlaostwal/status/1826722956182966778)  2024-08-22T20:47Z [----] followers, [----] engagements


"NEW: Googles adtech antitrust trial suffered a setback as evidence emerged that it relied on a policy to avoid retaining messages relevant to the case the DOJ argued. Judge Brinkema said its a "clear abuse of privilege" in today's hearing. https://adweek.it/3X3sMT5 https://adweek.it/3X3sMT5"  
[X Link](https://x.com/trishlaostwal/status/1828532465969045949)  2024-08-27T20:38Z [----] followers, 11.1K engagements


"Update: Documents released yesterday has confirmed my prior reporting that the judge called Google's actions a "clear abuse of privilege" referred to the memo as having incredible smoking guns and noted that an awful lot of evidence has likely been destroyed." NEW: Googles adtech antitrust trial suffered a setback as evidence emerged that it relied on a policy to avoid retaining messages relevant to the case the DOJ argued. Judge Brinkema said its a "clear abuse of privilege" in today's hearing. https://t.co/HpmQKFMNMe NEW: Googles adtech antitrust trial suffered a setback as evidence emerged"  
[X Link](https://x.com/trishlaostwal/status/1829189525173620842)  2024-08-29T16:09Z [----] followers, [----] engagements


"SCOOP: Agencies pocket client cash without disclosure from media giants like Google while getting perks. One agency got $250K to promote Googles cookieless tech and $150K to endorse YouTubes brand safety despite doubts. From @catherineperlo1 and I https://adweek.it/47fO7xm https://adweek.it/47fO7xm"  
[X Link](https://x.com/trishlaostwal/status/1831040632749715589)  2024-09-03T18:44Z [----] followers, [----] engagements


"Exclusive: Razorfish cuts through the AI hype with Beta Lab offering real-world use cases for brands. This lab is part of Publicis Groupes $300M bet on AI as holding companies race to stay ahead in tech. via @Adweek https://adweek.it/48fZV35 https://adweek.it/48fZV35"  
[X Link](https://x.com/anyuser/status/1849106658724631034)  2024-10-23T15:12Z [----] followers, [----] engagements


"SCOOP: Jeff Bezos-backed startup Perplexity is quietly building an AI-powered shopping feature taking aim at giants like Amazon and Google Shopping. https://adweek.it/4hHi12n https://adweek.it/4hHi12n"  
[X Link](https://x.com/anyuser/status/1852337719730471330)  2024-11-01T13:11Z [----] followers, [----] engagements


"Democrats spent $460M more on traditional ads than Republicans yet still losthighlighting a shift in how new media influences voters. Trump turned to alternative mediapodcasts Twitch and influencersto reach those disillusioned by mainstream media. https://adweek.it/4fgCrxs https://adweek.it/4fgCrxs"  
[X Link](https://x.com/trishlaostwal/status/1854581284909035662)  2024-11-07T17:46Z [----] followers, [----] engagements


"👀Former top advertisers on XComcast IBM Disney Warner Bros. and Lionsgatehave returned after last years ad freeze. They pulled ads following Elon Musks endorsement of an antisemitic conspiracy theory and ads appearing next to hate speech. https://adweek.it/4fIWpk8 https://adweek.it/4fIWpk8"  
[X Link](https://x.com/anyuser/status/1857086408063688812)  2024-11-14T15:41Z [----] followers, [----] engagements


"Exclusive: I uncovered how Google ads are ending up on AI-spun made-for-advertising sites. The rabbit hole runs deep complicating buyers efforts to ensure quality placementsespecially with Googles AI-driven Pmax campaigns. https://adweek.it/4eEwKIn https://adweek.it/4eEwKIn"  
[X Link](https://x.com/trishlaostwal/status/1859289948060274990)  2024-11-20T17:37Z [----] followers, [----] engagements


"Not a hater but someone's gotta ask the question. My hot take for Meta's Super Bowl [--] ad. https://adweek.it/418z1bm https://adweek.it/418z1bm"  
[X Link](https://x.com/trishlaostwal/status/1888741536294228426)  2025-02-10T00:07Z [----] followers, [----] engagements


"pls dont send me PR pitches on Instagram guys wth 💀"  
[X Link](https://x.com/trishlaostwal/status/1889761676733436410)  2025-02-12T19:41Z [----] followers, [----] engagements


"Exclusive: @perplexity_ai strikes an ad deal with The Daily Wire for The Ben Shapiro Show. Instead of a scripted ad Shapiro will use Perplexity mid-show to fact-check claims and dive into cultural topics reinforcing his mantra: facts over feelings. https://www.adweek.com/media/daily-wire-perplexity-ben-shapiro-show/ https://www.adweek.com/media/daily-wire-perplexity-ben-shapiro-show/"  
[X Link](https://x.com/trishlaostwal/status/1898063662654403051)  2025-03-07T17:30Z [----] followers, 42.6K engagements


"Trumps DOJ is holding firm on breaking up Google despite the tech giants push to change course. Regulators have shifted focus on the ads side. Google must now provide advertisers with detailed placement & performance reports via GA & Ads Data Hub. https://adweek.it/41Uimso https://adweek.it/41Uimso"  
[X Link](https://x.com/trishlaostwal/status/1899110068303311352)  2025-03-10T14:48Z [----] followers, [----] engagements


"decoding The Trade Desk was fun"  
[X Link](https://x.com/anyuser/status/1899819795786109332)  2025-03-12T13:48Z [----] followers, [----] engagements


"New: @perplexity_ai just dropped its first celeb ad starring Squid Game's Lee Jung-jae. The AI search startup takes a jab at @Google Pooglewith a cheeky line: Dont use glue when Jung-jae asks how to make cheese stick to pizza. 💰 Mid-seven-figure buy"  
[X Link](https://x.com/trishlaostwal/status/1901668161289674876)  2025-03-17T16:13Z [----] followers, 472.3K engagements


"https://www.adweek.com/media/perplexitys-biggest-ad-yet-pits-its-ai-search-against-poogle-and-lee-jung-jae-picks-a-side/ https://www.adweek.com/media/perplexitys-biggest-ad-yet-pits-its-ai-search-against-poogle-and-lee-jung-jae-picks-a-side/"  
[X Link](https://x.com/trishlaostwal/status/1901668162615075089)  2025-03-17T16:13Z [----] followers, [----] engagements


"Tech and adtech execs feel free to quietly add me to your group chats"  
[X Link](https://x.com/trishlaostwal/status/1904505434615992353)  2025-03-25T12:07Z [----] followers, [----] engagements


"Exclusive: Agency Jellyfishs AI agents arent just helping media buyerstheyre replacing the work done by them. Teams of [--] are now down to [--] with faster launches (65%) and better performance (30%). https://adweek.it/3DOWF3V https://adweek.it/3DOWF3V"  
[X Link](https://x.com/trishlaostwal/status/1904907929825739138)  2025-03-26T14:46Z [----] followers, [----] engagements


"Heres everyone who has placed a bid for TikTok in the last few hours: -AppLovin (backed by casino mogul Steve Wynn) -Amazon -Oracle -Blackstone (private equity giant) -Andreessen Horowitz (VC firm)"  
[X Link](https://x.com/anyuser/status/1907498542576578735)  2025-04-02T18:21Z [----] followers, [----] engagements


"New: Googles global search share has fallen below 90% in [--] of the past [--] months. Once untouchable cracks are starting to showsignaling real competitive pressure and shifting user habits. https://adweek.it/43Oxr02 https://adweek.it/43Oxr02"  
[X Link](https://x.com/trishlaostwal/status/1910332557993910731)  2025-04-10T14:02Z [----] followers, [----] engagements


"New: The DOJ wants Google to do the unthinkable: hand over the user data that built its $2 trillion empire. But privacy risks and technical hurdles could derail the grand plan before it even starts. I break down how 👇 https://adweek.it/4lPU9eR https://adweek.it/4lPU9eR"  
[X Link](https://x.com/trishlaostwal/status/1916854807546962007)  2025-04-28T13:59Z [----] followers, [----] engagements


"👀Google is cracking open the black box of Performance Max. Amid antitrust heat advertisers will soon see where their AI-driven ads are runningacross Search YouTube Gmail Display + more. The most significant transparency update to PMax in a year. 👇 https://adweek.it/3RD8EVw https://adweek.it/3RD8EVw"  
[X Link](https://x.com/trishlaostwal/status/1917604940660215968)  2025-04-30T15:40Z [----] followers, [----] engagements


"make it make sense"  
[X Link](https://x.com/trishlaostwal/status/1919882363904868618)  2025-05-06T22:29Z [----] followers, [---] engagements


"New: A crew of adtech vets from Google X Salesforce and MNTN just raised $5.5M for Upscale AIa startup bringing Meta-style performance marketing to streaming TV. Their pitch: gen AIpowered ads + ML targeting for DTC and ecommerce brands. Story in comments"  
[X Link](https://x.com/trishlaostwal/status/1921946641428291982)  2025-05-12T15:12Z [----] followers, [----] engagements


"New: Ecommerce sites are splitting in two. Humans get real-time AI-generated pages. AI agents like OpenAIs Operator get structured data. A startup called New Gen is quietly powering the shiftwith subdomains like The storefront is now a payload. http://ai.nike.com http://ai.nike.com"  
[X Link](https://x.com/trishlaostwal/status/1928113799002792428)  2025-05-29T15:38Z [----] followers, [----] engagements


"EXCLUSIVE: Amazon is scooping millions in ad budgets once headed to The Trade Desks DSP. One auto brand shifted $80M 30% of some agencies clients moved 100% of spend Sources cite 1% tech fees on PG deals under 10% on othersbelow the 1012% normas Amazon betters UI"  
[X Link](https://x.com/anyuser/status/1930629126307639488)  2025-06-05T14:13Z [----] followers, 44.2K engagements


"I spoke with 8+ media buyers for this story most said that it appears that Amazon is luring The Trade Desks clients. Sources also flagged The Trade Desks lack of flexibility in upfront deals requiring minimum monthly spends or baseline platform fees. https://adweek.it/45IZSNL https://adweek.it/45IZSNL"  
[X Link](https://x.com/anyuser/status/1930629127515554255)  2025-06-05T14:13Z [----] followers, [----] engagements


"Scoop: Snap is dangling ad credits to woo TikTok budgets per multiple buyersoffering $10K credits for $50K$100K in additional spend and 20% off for $100K shifted from other platforms. With TikTok facing a ban $32.4B in ad spend could be up for grabs in [----]. Link below"  
[X Link](https://x.com/trishlaostwal/status/1932482139519369570)  2025-06-10T16:57Z [----] followers, [----] engagements


"New: Adtech firm @viant_tech is turning up the heat in Cannes with cheeky billboards aimed at rival The Trade Desk. One reads Still trading on a desk Were fanning the flames said Viants CMO. "And joining a chorus thats been happening for a while.""  
[X Link](https://x.com/anyuser/status/1934674269759304019)  2025-06-16T18:07Z [----] followers, [----] engagements


"New: OpenAI has been courting ad agencies to diversify revenue. In one recent pitch it sought a $1M upfront commitment for joint projects and tool licenses. But existing agency ties to Microsoft which already offers OpenAIs tools limits the appetite for direct deals"  
[X Link](https://x.com/trishlaostwal/status/1942575819240435776)  2025-07-08T13:25Z [----] followers, 10.8K engagements


"Elon Musk is steering X away from ad revenue and toward subscriptions and AI. With Linda Yaccarinos sudden exit brands are once again pulling back spend. The question now: Does X have a future as an ad businessor has that chapter closed Link"  
[X Link](https://x.com/anyuser/status/1943027236153757812)  2025-07-09T19:19Z [----] followers, [----] engagements


"Exclusive: Adtech firm Clinch is tossing CPMs breaking from traditionally monetization. The AI agent-powered platform now offers a flat monthly fee for unlimited ad servinghelping clients save 3050% and boost volume 5x across channels. Is the agentic AI future killing CPMs"  
[X Link](https://x.com/anyuser/status/1945490511302705618)  2025-07-16T14:27Z [----] followers, [----] engagements


"Any programmatic ad buyers/agencies in my network I have a question for you about a leading adtech company. DM pls 🙏 Signal: trishla.07"  
[X Link](https://x.com/trishlaostwal/status/1947427870592348556)  2025-07-21T22:46Z [----] followers, [----] engagements


"people who announce their engagements on LinkedIn U ok"  
[X Link](https://x.com/anyuser/status/1948070052080566784)  2025-07-23T17:17Z [----] followers, [----] engagements


"SCOOP: TikTok is rolling out a new tool that lets advertisers follow users outside the app after they click an adwithout using a pixel. https://adweek.it/4mdSFdG https://adweek.it/4mdSFdG"  
[X Link](https://x.com/anyuser/status/1950611310951153908)  2025-07-30T17:35Z [----] followers, [----] engagements


"I reached out a major AI company (cant name who) for comments for a story and instead they tried recruiting meon my work email Guts"  
[X Link](https://x.com/trishlaostwal/status/1950968475939152061)  2025-07-31T17:15Z [----] followers, [----] engagements


"New: Kontext the startup helping brands like Amazon Uber and Canva run real-time ads on AI chatbots has raised $10M. While rivals like Perplexity that run ads via sponsored follow up Qs Kontext inserts branded links directly beneath chatbot replies. I have the pitch deck"  
[X Link](https://x.com/anyuser/status/1952736641392484798)  2025-08-05T14:21Z [----] followers, [----] engagements


"Jeff Green on today's earnings call: Three-quarters of Trade Desk's clients are using Kokai. Lats quarter it was two-thirds. Still bullish on all clients transitioning by year end. Story incoming"  
[X Link](https://x.com/anyuser/status/1953564400247615533)  2025-08-07T21:10Z [----] followers, [----] engagements


"Jeff Green on earnings call: Amazon nearly doubled the supply of Prime Video inventory in the recent months. That creates a number of conflicts. It further weakens their already shaky arguments about objectivity"  
[X Link](https://x.com/anyuser/status/1953572427424051629)  2025-08-07T21:42Z [----] followers, [----] engagements


"-The Trade Desk Q2 revenue rose 19% YoY to $694M but growth slowed vs. last year. -Shares dropped 30% after hours. -CEO Jeff Green calls Amazon more partner than rival citing Prime Video supply doubling and conflicts. -New CFO Alex Kayyal onboard"  
[X Link](https://x.com/anyuser/status/1953595709745508700)  2025-08-07T23:14Z [----] followers, [----] engagements


"New: IPG is striking a multi-year deal with 1-year-old AI startup Aaru which uses AI lookalike audiences to forecast how people might respond to ads. Im told the move is aimed at bolstering both IPGs and Omnicoms data platforms as their Q4 acquisition nears completion"  
[X Link](https://x.com/anyuser/status/1954900909005197554)  2025-08-11T13:41Z [----] followers, [----] engagements


"weekend damage 😮💨"  
[X Link](https://x.com/trishlaostwal/status/1955063625845973071)  2025-08-12T00:27Z [----] followers, [---] engagements


"🚨A whistleblower alleges Meta inflated Shops ad performancecounting shipping and taxes as sales rigging auction bids and using hidden discountsto bypass Apples [----] privacy restrictions according to a U.K. filing and documents reviewed by @Adweek"  
[X Link](https://x.com/anyuser/status/1958185840275787929)  2025-08-20T15:14Z [----] followers, 15.5K engagements


"New: I spoke with The Trade Desk Viant and industry insiders about how AI search could squeeze the programmatic pipes (DSPs) that fuel digital advertising. Heres what they told me https://adweek.it/45C1atP https://adweek.it/45C1atP"  
[X Link](https://x.com/anyuser/status/1958243873685459184)  2025-08-20T19:04Z [----] followers, [----] engagements


"SCOOP: Taz Patel head of advertising and shopping at the AI search startup @perplexity_ai has left the company after nine months. https://www.adweek.com/media/perplexity-advertising-chief-taz-patel-departs/ https://www.adweek.com/media/perplexity-advertising-chief-taz-patel-departs/"  
[X Link](https://x.com/trishlaostwal/status/1961457555160346921)  2025-08-29T15:54Z [----] followers, [----] engagements


"🚨BREAKING: Court hands down remedies in Google search antitrust case. Google avoids the governments toughest demandsno Chrome divestiture and it can keep paying partners to preload or place Search Chrome or gen AI products. Story incoming"  
[X Link](https://x.com/trishlaostwal/status/1962980208656703491)  2025-09-02T20:45Z [----] followers, [----] engagements


"🚨Google avoids breakup in landmark antitrust case. -Barred from exclusive search deals -Keeps Chrome & Android -Can pay partners to preload products -Must share some search data with competitors (not ads) https://adweek.it/45SjsFK https://adweek.it/45SjsFK"  
[X Link](https://x.com/trishlaostwal/status/1962994713696288994)  2025-09-02T21:43Z [----] followers, [----] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing