# ![@thePhilRivers Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::48139266.png) @thePhilRivers Phillip Rivers

Phillip Rivers posts on X about agencies, money, generated, acquisition the most. They currently have [------] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::48139266/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48139266/c:line/m:interactions.svg)

- [--] Week [------] +464%
- [--] Month [-------] +205%
- [--] Months [-------] -47%
- [--] Year [-------] -95%

### Mentions: [--] [#](/creator/twitter::48139266/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48139266/c:line/m:posts_active.svg)

- [--] Week [--] +64%
- [--] Month [--] +34%
- [--] Months [---] +87%
- [--] Year [---] -31%

### Followers: [------] [#](/creator/twitter::48139266/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48139266/c:line/m:followers.svg)

- [--] Week [------] +0.24%
- [--] Month [------] +0.66%
- [--] Months [------] +1.70%
- [--] Year [------] +4.70%

### CreatorRank: [-------] [#](/creator/twitter::48139266/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48139266/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  [technology brands](/list/technology-brands)  [social networks](/list/social-networks)  [stocks](/list/stocks)  [celebrities](/list/celebrities)  [fashion brands](/list/fashion-brands)  [automotive brands](/list/automotive-brands)  [agencies](/list/agencies)  [countries](/list/countries)  [luxury brands](/list/luxury-brands) 

**Social topic influence**
[agencies](/topic/agencies), [money](/topic/money), [generated](/topic/generated), [acquisition](/topic/acquisition), [if you](/topic/if-you), [tiktok](/topic/tiktok), [linkedin](/topic/linkedin), [microsoft](/topic/microsoft), [instagram](/topic/instagram), [twitter](/topic/twitter)

**Top assets mentioned**
[Microsoft Corp. (MSFT)](/topic/microsoft) [Tesla, Inc. (TSLA)](/topic/tesla) [Nike Inc (NKE)](/topic/nike) [Alphabet Inc Class A (GOOGL)](/topic/$googl) [GARY (GARY)](/topic/gary) [IBM (IBM)](/topic/ibm) [PayPal Holdings Inc (PYPL)](/topic/paypal) [Walmart, Inc. (WMT)](/topic/walmart) [Celsius (CEL)](/topic/celsius) [Starbucks Corporation (SBUX)](/topic/starbucks) [Scarcity (SCARCITY)](/topic/scarcity)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Email marketing is kinda like that girl with glasses and no one paid attention to But then she takes them off and you realize she's hot"  
[X Link](https://x.com/anyuser/status/1407727413669269511)  2021-06-23T15:49Z 49.9K followers, [---] engagements


"In email marketing A+ consistency with C quality Will make you more money Than C consistency and A+ quality"  
[X Link](https://x.com/thePhilRivers/status/1467885833449615365)  2021-12-06T15:57Z 49.2K followers, [---] engagements


"Lots of people complained about Black Friday being slower than usual Ours went great. If you're an ecom store and want to have a better result than Black Friday We got [--] more spots open. Shoot me a DM for more info"  
[X Link](https://x.com/thePhilRivers/status/1470422588618948617)  2021-12-13T15:57Z 42.9K followers, [--] engagements


"8 underrated Shopify apps: [--]. Klaviyo - Email marketing [--]. Fairing - Post purchase surveys [--]. Gorgias - Customer service [--]. Triple Whale - Analytics [--]. Skio - Subscriptions [--]. Rebuy Engine - Personalization [--]. Okendo - Reviews [--]. ReConvert - Upsells What else"  
[X Link](https://x.com/thePhilRivers/status/1615004756816154626)  2023-01-16T15:15Z 47.1K followers, 12K engagements


"Copywriting Tip: Reframe prices. Rather than just say the offer costs $10 a month. Try this: - Less than a Chipotle burrito with no guac per month - Two Starbucks coffees per month - Half the price of a dub sack"  
[X Link](https://x.com/thePhilRivers/status/1655251448773353474)  2023-05-07T16:41Z 48.7K followers, [----] engagements


"Which one do you think will drive more sales [--]. Okay subject line + great email [--]. Great subject line + okay email"  
[X Link](https://x.com/thePhilRivers/status/1661845150958493697)  2023-05-25T21:22Z 38.3K followers, [--] engagements


"You never truly "have" followers. You rent them. The platform owns your account they own your audience. Email and phone numbers are the only things you can own on the internet. Elon just did us all a solid"  
[X Link](https://x.com/thePhilRivers/status/1672949070585909250)  2023-06-25T12:45Z 40.3K followers, [----] engagements


"Anyone know a legit square space designer"  
[X Link](https://x.com/thePhilRivers/status/1674544583382818819)  2023-06-29T22:25Z 37.7K followers, [--] engagements


"An email list is both a profit creator and an insurance policy. It's one of the most (if not the single most) valuable asset your online business has. If you aren't investing in yours it's time to start"  
[X Link](https://x.com/thePhilRivers/status/1674575047799853064)  2023-06-30T00:26Z 37.8K followers, [--] engagements


"Copywriting Tip #217: Write choppy. Start sentences with "and" "but" and "because". Break lines often. Choppy copy keeps attention. Copy that's too smooth loses it. You're not getting graded on grammar. All that matters is if people buy or not"  
[X Link](https://x.com/thePhilRivers/status/1678443782872739840)  2023-07-11T01:23Z 38.3K followers, [----] engagements


"Companies want to performance-based agencies until it comes time to pay for performance. Then all of the sudden they want to renegotiate. If you want a partner w skin in the game it's going to cost at least 2X more in the long run. Pick one. You can't have it both ways"  
[X Link](https://x.com/thePhilRivers/status/1678512987923947522)  2023-07-11T11:34Z 38.3K followers, [----] engagements


"Here is the TL;DR of how Hopkins did it: 🔸 Understand the Product 🔸 See the Unseen 🔸 Tell the Story 🔸 Be the First to Tell 🔸 Show Don't Just Tell 🔸 Explain the Why 🔸 Give People a Reason to Care The major takeaway: Show people how the sausage is made and make them care"  
[X Link](https://x.com/thePhilRivers/status/1684225188408201219)  2023-07-26T15:38Z 37.6K followers, [---] engagements


"That's all folks. Bookmark for future marketing inspiration 🔖"  
[X Link](https://x.com/thePhilRivers/status/1684225190627090432)  2023-07-26T15:38Z 38.3K followers, [---] engagements


"Outside of all the "prompts" everyone talks about. are you ChatGPT or Midjourney for marketing/operations"  
[X Link](https://x.com/thePhilRivers/status/1686534339012489216)  2023-08-02T00:41Z 38.3K followers, [----] engagements


"Business truism that no smart businessperson should ignore: Twenty percent of your customers will be responsible for [--] percent of your prots"  
[X Link](https://x.com/thePhilRivers/status/1692508806142361658)  2023-08-18T12:08Z 38.3K followers, [---] engagements


"If you follow me you will make more money"  
[X Link](https://x.com/thePhilRivers/status/1693676726654533835)  2023-08-21T17:29Z 38.3K followers, 19.6K engagements


"Stop studying tricks hacks and tactics. Study the fundamentals instead. Everything else is just noise"  
[X Link](https://x.com/thePhilRivers/status/1694144493547635035)  2023-08-23T00:28Z 37.6K followers, [----] engagements


"I'm seeing ugly and plain text emails run circles around "pretty" designs right now"  
[X Link](https://x.com/thePhilRivers/status/1694508123170419090)  2023-08-24T00:33Z 37.6K followers, [----] engagements


"Create catchy headlines and subheadlines based on samples:. "Generate [--] headlines/subheadlines combinations about insert your subject based on these examples:" (Paste your examples) Use this for: ♦ Landing pages ♦ Email campaigns ♦ Facebook ads"  
[X Link](https://x.com/thePhilRivers/status/1694733403436847233)  2023-08-24T15:28Z 38.3K followers, [--] engagements


"Generate focused prompts to spark your thinking. "Suggest [--] creative prompts to get new ideas about insert your subject:" (Paste your examples) Use this for. ♦ Email campaign angles ♦ Newsletter content ♦ Ad angels"  
[X Link](https://x.com/thePhilRivers/status/1694733405290737976)  2023-08-24T15:28Z 38.3K followers, [--] engagements


"10 ways AI will disrupt marketing From the somewhat obvious to the downright 'that will never happen' stuff. Walk with me"  
[X Link](https://x.com/thePhilRivers/status/1695471981880123637)  2023-08-26T16:23Z 37.7K followers, [----] engagements


"Sentient Ad Campaigns Not your everyday chatbot. Imagine ads that can converse with consumers answer questions and engage them in real-time and on a one-to-one basis"  
[X Link](https://x.com/thePhilRivers/status/1695471994098024680)  2023-08-26T16:23Z 38.3K followers, [--] engagements


"Ideas: 💡 A car advertisement that answers questions about pricing or other objections 💡 An interactive movie trailer that responds to user queries about the characters"  
[X Link](https://x.com/thePhilRivers/status/1695471995754807539)  2023-08-26T16:23Z 37.7K followers, [--] engagements


"Dream Advertising How insane would it be if AI could analyze your dreams and target ads your subconscious desires (This is already happening on a voice level.) Creepy but also cool as hell"  
[X Link](https://x.com/thePhilRivers/status/1695472016260731120)  2023-08-26T16:23Z 38.3K followers, [--] engagements


"Ideas: 💡 Advertising travel destinations based on dreamt adventures 💡 Product recommendations derived from recurring dream themes 💡 Tailoring movie trailers to subconscious genre preferences"  
[X Link](https://x.com/thePhilRivers/status/1695472018542440833)  2023-08-26T16:23Z 37.6K followers, [--] engagements


"@ecomchasedimond FAB for the win"  
[X Link](https://x.com/anyuser/status/1697014279512129855)  2023-08-30T22:31Z [--] followers, [---] engagements


"@jordan_ross_8F Real shit right here dude. This is awesome. Courting talent and hiring off of job posts attract very different types of talent"  
[X Link](https://x.com/thePhilRivers/status/1699556093087678505)  2023-09-06T22:52Z 37.7K followers, [--] engagements


"You know what's weird Adults getting hyped about their birthday. Close friends are one thing. Mentioning it on a sales call is another. Grow up"  
[X Link](https://x.com/thePhilRivers/status/1699942176216543694)  2023-09-08T00:26Z 37.3K followers, [----] engagements


"My Top [--] Copywriting Frameworks: [--]. PASTOR - Problem amplify story testimonials offer response. [--]. AIDA - Attention interest desire action. [--]. BAB - Before after bridge. Bookmark this 📌"  
[X Link](https://x.com/thePhilRivers/status/1701209535602458670)  2023-09-11T12:22Z 38.3K followers, [----] engagements


""4 GB of storage" might sell okay. "Enough storage for [-----] photos" will probably sell better. Use tangible outcomes in your marketing"  
[X Link](https://x.com/thePhilRivers/status/1701343419996479494)  2023-09-11T21:14Z 37.5K followers, [----] engagements


"Amateur brand owners think: - The holiday sales seasons= Black Friday/Cyber Monday Savvy brand owners know: - Preparation starts now - There are [--] phases to the holiday sales season - Total of [--] selling days in Nov/December (not just BFCM)"  
[X Link](https://x.com/thePhilRivers/status/1701633834943476087)  2023-09-12T16:28Z 37.7K followers, [---] engagements


"If you think you'll hit your holiday sales goals with 4-5 email campaigns I feel bad for you son"  
[X Link](https://x.com/thePhilRivers/status/1701995241786466372)  2023-09-13T16:24Z 38.3K followers, [---] engagements


"Conversion Hack #1: Email converts 5x better than other channels (especially during Q4 and BFCM). Build your list now to capitalize in November"  
[X Link](https://x.com/thePhilRivers/status/1702432630086521317)  2023-09-14T21:22Z 37.6K followers, [---] engagements


"Most eComm stores make [--] 30% of their yearly revenue just during BFCM/holiday. And this year there is more competition for fewer dollars (recession) If you plan on hitting sales goals in Q4 start preparing now. Remember: success is where preparation and opportunity meet"  
[X Link](https://x.com/thePhilRivers/status/1702795530307260511)  2023-09-15T21:24Z 38.3K followers, [---] engagements


"@sourfraser Further down funnel deeper connection more equity with them. Wbu"  
[X Link](https://x.com/thePhilRivers/status/1704271904670883912)  2023-09-19T23:11Z 42.9K followers, [--] engagements


"@JamesonCamp @NicheDown @patientpublish Diversification is a must. If you only have one reliable source you're a walking dead man"  
[X Link](https://x.com/thePhilRivers/status/1705565225523507527)  2023-09-23T12:50Z 38.3K followers, [--] engagements


"Should I make this my new profile pic"  
[X Link](https://x.com/thePhilRivers/status/1708988775878033698)  2023-10-02T23:34Z 37.6K followers, [----] engagements


"Always start with the broader business goals and back into what the channel can/should drive. Then channel specific KPIs to drive that outcome. The biggest levers are driving purchases [--] -- [--] -- [--] for 99% of businesses. Then using campaigns segments and flows used to drive those outcomes"  
[X Link](https://x.com/thePhilRivers/status/1709701917780082717)  2023-10-04T22:47Z 37.6K followers, [--] engagements


"@gregoryjhickman How do agencies respond to demand and productized services create demand"  
[X Link](https://x.com/thePhilRivers/status/1709715727895138516)  2023-10-04T23:42Z 37.4K followers, [--] engagements


"If you're driving paid traffic and want more conversions. Focus on these email levers for better throughput: [--]. Opt-in offer [--]. Opt-in conversion rate [--]. Welcome flow [--]. Abandon Cart flow These [--] levers produce outsized returns relative to anything else in the business"  
[X Link](https://x.com/thePhilRivers/status/1709969017891336707)  2023-10-05T16:29Z 37.8K followers, [---] engagements


"@MarketingMax @blackhatwizardd Refund guarantees Results or your money back [--] day refund policy etc"  
[X Link](https://x.com/thePhilRivers/status/1711507161526743127)  2023-10-09T22:21Z 37.4K followers, [---] engagements


"- Simple copywriting persuades - Simple offers sell - Simple systems scale Resist to urge to complicate things. Just find the core levers and pull them"  
[X Link](https://x.com/thePhilRivers/status/1714388883482288337)  2023-10-17T21:12Z 37.3K followers, [----] engagements


"The best copywriting makes English teachers cry and customers buy"  
[X Link](https://x.com/thePhilRivers/status/1715116172805304749)  2023-10-19T21:22Z 38.3K followers, [----] engagements


"Business owners: How frequently do you review your marketing KPIs to know if things are performing as expected"  
[X Link](https://x.com/thePhilRivers/status/1719875296344576247)  2023-11-02T00:33Z 37.4K followers, [----] engagements


"Something interesting I've noticed: Sales managers will listen to the calls of their sales reps to improve. But Agency owners seldom do the same to see how their account managers speak with their clients"  
[X Link](https://x.com/thePhilRivers/status/1721583045063385152)  2023-11-06T17:39Z 37.4K followers, [---] engagements


"If you could only subscribe to ONE newsletter what would it be"  
[X Link](https://x.com/thePhilRivers/status/1725324527691866451)  2023-11-17T01:26Z 42.7K followers, [----] engagements


"See errors as chances to learn. Grow through mistakes. You can't lose if you keep learning & improving"  
[X Link](https://x.com/thePhilRivers/status/1725927792741593278)  2023-11-18T17:23Z 37.7K followers, [---] engagements


"@DylanAnder I don't fk with full screen takeover generally"  
[X Link](https://x.com/thePhilRivers/status/1726029198051959033)  2023-11-19T00:06Z 37.5K followers, [---] engagements


"Getting your first employee is a long process. From false starts on your side to figuring out the hiring process to vetting quality. It will take time and you will fuck up. No better time that start than now"  
[X Link](https://x.com/thePhilRivers/status/1726725732523491606)  2023-11-20T22:14Z 37.6K followers, [---] engagements


"The easiest thing you can do to drive more sales. Fix your lead conversion rate. Everyone treats it like the redheaded stepchild of their marketing. But it is the ONE thing that affects the sales you drive. More than anything else. Think about it. If you're sending [--] - [--] - [--] email campaigns a week. And not converting traffic into leads effectively. All you're doing is emailing the same people over and over and over. The way this looks in your dashboard is decreasing open rates and click-through rates. Oh And lackluster sales from your email campaigns. Let's fix it for you. There are two parts"  
[X Link](https://x.com/thePhilRivers/status/1727002454070264024)  2023-11-21T16:34Z 37.6K followers, [----] engagements


"@heyitsalexP The same goes for trying to solve a retention problem with acquisition"  
[X Link](https://x.com/thePhilRivers/status/1727126467891565054)  2023-11-22T00:46Z 37.5K followers, [--] engagements


"@ItsKieranDrew Lol. Still waiting to see that killer DR copy from chat gpt"  
[X Link](https://x.com/thePhilRivers/status/1730215890304569735)  2023-11-30T13:23Z 37.7K followers, [---] engagements


"@MarketingMax Why do you think"  
[X Link](https://x.com/thePhilRivers/status/1732386597046276468)  2023-12-06T13:08Z 37.7K followers, [--] engagements


"@danpantelo Kinda dumb that they cap the listen time. It kind of makes sense because of the royalties they have to pay. I agree shitty experience"  
[X Link](https://x.com/thePhilRivers/status/1734016290770071945)  2023-12-11T01:04Z 37.8K followers, [---] engagements


"Here's the TL;DR to being a better writer: [--]. Keep things simple [--]. Concise instead of wordy [--]. Get rid of extra words (drop the very) [--]. The first sentence is the most important [--]. One thought in each sentence [--]. Understand how brains work (object before action) That's 80% of what it takes to write good"  
[X Link](https://x.com/thePhilRivers/status/1735695304802857466)  2023-12-15T16:16Z 37.9K followers, [---] engagements


"Merry Christmas fam 🥂"  
[X Link](https://x.com/thePhilRivers/status/1738658494637556222)  2023-12-23T20:31Z 37.9K followers, [----] engagements


"@write2convert I've never been on a call where they do that tbh"  
[X Link](https://x.com/anyuser/status/1743076773544239614)  2024-01-05T01:07Z [--] followers, [--] engagements


"@JordanFiegleman What musician said that I can't remember"  
[X Link](https://x.com/anyuser/status/1743076974044520653)  2024-01-05T01:08Z [--] followers, [--] engagements


"@HemanthGomez His copywriter goes hard in the paint"  
[X Link](https://x.com/anyuser/status/1745251240009666801)  2024-01-11T01:08Z [--] followers, [--] engagements


"@Dominic__CRO You never know when it's gna click"  
[X Link](https://x.com/anyuser/status/1745251622500897081)  2024-01-11T01:09Z [--] followers, [--] engagements


"@iamshackelford Classy pic"  
[X Link](https://x.com/thePhilRivers/status/1745265229972357278)  2024-01-11T02:03Z 38.4K followers, [--] engagements


"How to know if your lead magnet sucks: - Conversion below 5% - your offer sucks - Conversion 5-10% - your offer is decent keep testing - Conversion 10-20% - you have a unicorn - Conversion 20% + - you're a god amongst men How do you stack up"  
[X Link](https://x.com/thePhilRivers/status/1748108653347967367)  2024-01-18T22:22Z 37.4K followers, [---] engagements


"Hiring Pro Tip: F*ck resumes. Test a candidate's skills with a pilot project. Assess their attention to detail and communication. If they don't put in the time to do a good job it's probably not going to work"  
[X Link](https://x.com/thePhilRivers/status/1748336378067190082)  2024-01-19T13:27Z 37.9K followers, [---] engagements


"5 iconic 90s ads I came across this week:"  
[X Link](https://x.com/thePhilRivers/status/1748758184267760065)  2024-01-20T17:23Z 37.6K followers, [----] engagements


"Which is your fav Comment below lemme know. Good looking out 🤝 [--] iconic 90s ads I came across this week: https://t.co/BJezyGST05 [--] iconic 90s ads I came across this week: https://t.co/BJezyGST05"  
[X Link](https://x.com/thePhilRivers/status/1748758239028576687)  2024-01-20T17:23Z 38.3K followers, [---] engagements


"Follow-up is where the fortunes are made"  
[X Link](https://x.com/thePhilRivers/status/1749846590980755516)  2024-01-23T17:28Z 37.6K followers, [----] engagements


"Shift your business mindset from solo to scaling: 1st: Recognize what can be delegated 2nd: Overcome fear of letting go by learning as you go 3rd: Adapt to new business challenges with each hire If you want to unlock your growth employees are a must"  
[X Link](https://x.com/thePhilRivers/status/1755224069413183526)  2024-02-07T13:36Z 38.4K followers, [---] engagements


"@chrisorzy @ritzfit @Carnivore_Snax This copy hits so hard. The cliffhanger words kill me though"  
[X Link](https://x.com/thePhilRivers/status/1755329478077931585)  2024-02-07T20:35Z 38.4K followers, [--] engagements


"@jordan_ross_8F Excellent breakdown. Spot on. Asking all the right questions too"  
[X Link](https://x.com/thePhilRivers/status/1757940374176215346)  2024-02-15T01:30Z 38.5K followers, [---] engagements


"@ItsKieranDrew That's below the belt lol"  
[X Link](https://x.com/thePhilRivers/status/1760114530367971714)  2024-02-21T01:29Z 38.5K followers, [---] engagements


"Copywriting In One Sentence: Show your customers that you understand their pain present your solution prove that it works then ask them to take action. It really is that simple"  
[X Link](https://x.com/thePhilRivers/status/1760297614556135535)  2024-02-21T13:37Z 38.5K followers, [---] engagements


"The average conversion rate is 1%. The average email marketing conversion rate is 10%. That seems too big to be true but the data backs it up. Build your list and start cashing in"  
[X Link](https://x.com/thePhilRivers/status/1760718538342281633)  2024-02-22T17:29Z 38.5K followers, [---] engagements


"I don't know about you. But I wouldn't be happy if my revenue relied on Mark Zuckerberg and Google"  
[X Link](https://x.com/thePhilRivers/status/1762170639966773634)  2024-02-26T17:39Z 38.5K followers, [---] engagements


"@ImSamThompson Wtf happened to @hijohnluke"  
[X Link](https://x.com/thePhilRivers/status/1764378436900925463)  2024-03-03T19:52Z 38.6K followers, [---] engagements


"99% of website visitors don't buy. 99% of outreach messages don't lead to a client. 99% of social media posts get bad engagement. Get used to rejection. Get used to being ignored. Once you make peace with "no" you'll be on your way to success"  
[X Link](https://x.com/thePhilRivers/status/1765500140872225092)  2024-03-06T22:10Z 38.6K followers, [---] engagements


"In the last [--] years I've made countless connections on here. A few I now speak to weekly and consider bff's Send a DM to someone you want to know. Do it right now. Then do it [--] more times. You never know which connection will change your life. Keep shooting"  
[X Link](https://x.com/thePhilRivers/status/1773024381926527238)  2024-03-27T16:28Z 38.8K followers, [---] engagements


"Places I find the best marketing angles: - One-on-one calls - Comment section - Reddit - Forums - Amazon Reviews If you're out of ideas look here. I bet you'll find some gold"  
[X Link](https://x.com/thePhilRivers/status/1783542494782783665)  2024-04-25T17:04Z 39K followers, [----] engagements


"Starbucks sells [-------] cups of coffee every day. Proof that great marketing can sell the worst products"  
[X Link](https://x.com/thePhilRivers/status/1785055112248889796)  2024-04-29T21:14Z 39.1K followers, [----] engagements


"The [--] biggest mistakes Agency Owner's make: - Doing it all themselves - Relying on referrals - Not managing finances Lets fix them: - Hire before you're "ready" - Build a funnel run ads - 13-week cash flow forecast"  
[X Link](https://x.com/thePhilRivers/status/1785104180559880673)  2024-04-30T00:29Z 39.1K followers, [---] engagements


"The [--] pillars of getting 50% of conversions from email: [--]. Killer lead acquisition [--]. 2-5 emails/week [--]. [--] CTA per email Simple but not easy"  
[X Link](https://x.com/thePhilRivers/status/1785285902048129419)  2024-04-30T12:31Z 39.2K followers, [---] engagements


"Performance upside over the next [--] months was a must for any deal. It was simple What we landed on suited both sides: I get $50k for every 250k in revenue over a certain amount for the next year. I stood to pocket 750k 1m cash that year (earn out salary upside)"  
[X Link](https://x.com/thePhilRivers/status/1786025823444558303)  2024-05-02T13:31Z 39.2K followers, [----] engagements


"Bait and Switch: Within [--] weeks of the acquisition they KILLED the core offer. The offer: 3-month engagement that had an 8-month LTV. (Room for improvement but it was working) The "new" offer: 12-month commitment upfront. What do you think happened"  
[X Link](https://x.com/thePhilRivers/status/1786025828704247881)  2024-05-02T13:31Z 39.2K followers, [----] engagements


"Client acquisition fell off a cliff. We went from closing [--] clients a month to [--] or [--]. This made the performance payout impossible to achieve. My words at the time"  
[X Link](https://x.com/thePhilRivers/status/1786025832525209854)  2024-05-02T13:31Z 39.2K followers, [----] engagements


"Lazy Receivables: My partners had begun billing in arrears and giving net30 terms. Taking as long as possible to collect payments to avoid paying the earn out. Only [--] of [--] payouts was achieved. Scheisters. There was one saving grace"  
[X Link](https://x.com/thePhilRivers/status/1786025855191269658)  2024-05-02T13:32Z 39.2K followers, [---] engagements


"There was an acquisition offer on the table. We were days away from selling the agency and this nightmare being over. In the 11th hour the deal falls through. Then what I thought *might* happen happened"  
[X Link](https://x.com/thePhilRivers/status/1786025859423318165)  2024-05-02T13:32Z 39.2K followers, [---] engagements


"The Breakup: Days after the acquisition died they said: Youre not the partner for us were terminating you without cause. My hypothesis on their play Get my shares for a fraction of theyre value sell the company pocket the spread. I wasnt even mad. I wanted out"  
[X Link](https://x.com/thePhilRivers/status/1786025864179622297)  2024-05-02T13:32Z 39.2K followers, [---] engagements


"3./ Calendly (Internal Operations) Nobody wants to waste a day figuring out what time to schedule a meeting. With Calendly you only need to send one email with one link to schedule meetings and you are done. Link https://calendly.com/ https://calendly.com/"  
[X Link](https://x.com/thePhilRivers/status/1788260925683974405)  2024-05-08T17:33Z 39.3K followers, [---] engagements


"4./ Slack (Internal Operations & Client Fulfillment) It's my go-to platform for team & client communication. It's super smooth for collaboration - love it for its user-friendly interface. Link https://slack.com/intl/en-in https://slack.com/intl/en-in"  
[X Link](https://x.com/thePhilRivers/status/1788260945749483980)  2024-05-08T17:33Z 39.3K followers, [---] engagements


"Don Draper isn't just a TV character. He's an advertising GENIUS. These [--] clips will teach you more about advertising & business in [--] minutes than an MBA from NYU. A THREAD 🧵"  
[X Link](https://x.com/thePhilRivers/status/1790396483776262346)  2024-05-14T14:59Z 39.4K followers, 127.9K engagements


"5/. Learn to pay 'Attention' People will tell you who they are. You just need to pay attention. All you need to do is observe and you'll know their: [--]. Needs [--]. Wants [--]. Behaviors Here is Don's experience on 'reading people'"  
[X Link](https://x.com/thePhilRivers/status/1790396494798839824)  2024-05-14T14:59Z 39.4K followers, [----] engagements


"6/. Give clients what they want Don didn't get what Hilton wanted. He wanted the client to appreciate his work. But that's not how life works. Secret Give your clients what they want"  
[X Link](https://x.com/thePhilRivers/status/1790396496791130194)  2024-05-14T14:59Z 39.4K followers, [----] engagements


"The most arrogant entrepreneurs: Ecom brand owners with 30k IG followers and 6-figures in revenue. I wish I could know it all like them"  
[X Link](https://x.com/thePhilRivers/status/1790885984638263472)  2024-05-15T23:24Z 39.4K followers, [---] engagements


"When you write to everyone you write to no one. Segment your customer list to save yourself thousands of unopened emails"  
[X Link](https://x.com/thePhilRivers/status/1792181714359550398)  2024-05-19T13:13Z 39.5K followers, [---] engagements


"2/ Write BANGER Subject Lines People can't click an email if they don't open it. Customers get 1000s of emails a day. Your subject line is your hook. Make it stop the scroll worthy. Solve this: ✔Using numbers ✔Tugging on emotions ✔Personalizing hooks Adidas example 👇"  
[X Link](https://x.com/thePhilRivers/status/1792181732822921363)  2024-05-19T13:13Z 39.5K followers, [---] engagements


"8/ Timing is Bullshit Email is still the most checked app in the world. You can't control when someone opens their email app. Don't try and time it just send the damn thing"  
[X Link](https://x.com/thePhilRivers/status/1792181939061100636)  2024-05-19T13:14Z 39.4K followers, [---] engagements


"I hope you've found this thread helpful. Follow me @thePhilRivers for more gems on marketing running an agency and entrepreneurship. Like/Repost the quote below if you can: I've driven over $200M in revenue with email. The trick Focus on CTRs over everything else. Steal my CTR-crushing playbook for FREE. ( 🧵 ) I've driven over $200M in revenue with email. The trick Focus on CTRs over everything else. Steal my CTR-crushing playbook for FREE. ( 🧵 )"  
[X Link](https://x.com/thePhilRivers/status/1792181953690792231)  2024-05-19T13:14Z 39.4K followers, [---] engagements


"Closing a client is a small win. Keeping a client for a year is the real win. Focus on retention not just acquisition"  
[X Link](https://x.com/thePhilRivers/status/1792596060902224017)  2024-05-20T16:39Z 39.5K followers, [---] engagements


"Small Brain Marketing: Running interest-based targeting on Meta with exclusions with cost caps [--] live campaigns ABO no Advantage + and no dynamic creatives. Big Brain Marketing: Running broad targeting with no exclusions and letting the pixel do its thing"  
[X Link](https://x.com/thePhilRivers/status/1795055745404146065)  2024-05-27T11:33Z 39.5K followers, [---] engagements


"This is Robert McKee. He redesigned the marketing of HP Nike & Microsoft. Has taken 100+ storytelling seminars attended by the likes of David Bowie Russel Brand & Pixar writers. Steal his 8-stage storytellingframework 🧵"  
[X Link](https://x.com/thePhilRivers/status/1795459016820425143)  2024-05-28T14:16Z 39.6K followers, 20.5K engagements


"McKee is regarded as the 'Aristotle of our Times'. Even taught screenwriting to Julia Roberts & Peter Jackson. His former students👇 - [--] Academy Award winners - [---] Emmy Award winners - [---] Writers Guild of America Award winners - [--] Directors Guild of America Award winners"  
[X Link](https://x.com/thePhilRivers/status/1795459040610537815)  2024-05-28T14:16Z 49.3K followers, [---] engagements


"Here's a visual representation of his 8-stage storytelling framework from his book "Storynomics". A must-read for consumer-centric marketing. In this thread well break down this framework 👇"  
[X Link](https://x.com/thePhilRivers/status/1795459061066203208)  2024-05-28T14:16Z 49.3K followers, [---] engagements


"McKee's storytelling philosophy is simple. The mind processes real experiences Narratives that leverage real experiences WIN. Storytelling isn't formulaic. It is an incredible narrative with: ✅Big ideas ✅Banger performances"  
[X Link](https://x.com/thePhilRivers/status/1795459204897206471)  2024-05-28T14:16Z 39.5K followers, [--] engagements


"Bonus Insight: Comparison of McKee's Story narrative to the iconic Hero's Journey framework: SO DIFFERENT. SO NUANCED. SO EXCITING"  
[X Link](https://x.com/thePhilRivers/status/1795459224400806141)  2024-05-28T14:16Z 39.5K followers, [---] engagements


"@BoilerPlateCPA cash flow"  
[X Link](https://x.com/thePhilRivers/status/1795535391065543040)  2024-05-28T19:19Z 39.5K followers, [---] engagements


"Email Marketing Tip: Skip A/B testing campaigns for now. Instead focus on your flows. You only send a campaign once. You send flows thousands of times. Get your evergreen money-makers right. Then consider testing campaigns too"  
[X Link](https://x.com/thePhilRivers/status/1797630753028599814)  2024-06-03T14:05Z 39.6K followers, [---] engagements


"Jeff Bezos is a $200B+ genius. At Amazon he uses a 6-page memo for all meetings. I spent 8+ hours on the weekend to study memos. Here's how you can be a memo wizard too 👇"  
[X Link](https://x.com/thePhilRivers/status/1798010329290723674)  2024-06-04T15:14Z 39.6K followers, 44.5K engagements


"@MarketingMax You know my sourcing skills are next level"  
[X Link](https://x.com/thePhilRivers/status/1798038885215424666)  2024-06-04T17:07Z 39.6K followers, [--] engagements


"Raising prices doesn't just change your business. It also changes your mindset and life. You start thinking differently when you're paid what you deserve. Charge more and find out for yourself"  
[X Link](https://x.com/thePhilRivers/status/1798692706333401212)  2024-06-06T12:25Z 39.6K followers, [---] engagements


"I don't know about you. But I wouldn't be happy if my revenue relied entirely on Mark Zuckerberg and Google. Build your list"  
[X Link](https://x.com/thePhilRivers/status/1799442671217311759)  2024-06-08T14:05Z 39.8K followers, [----] engagements


"The wrong way to sell with email: - Subject sells the product - Email sells the product - Landing page sells the product The right way to sell with email: - Subject sells the open - Email sells the click - Landing page sells the product Take it one step at a time"  
[X Link](https://x.com/thePhilRivers/status/1799805037532664277)  2024-06-09T14:05Z 39.7K followers, [----] engagements


"Closing a client is a small win. Keeping a client for a year is the real win. Focus on retention not just acquisition"  
[X Link](https://x.com/thePhilRivers/status/1801229426249642341)  2024-06-13T12:25Z 39.9K followers, [---] engagements


"Lean into people's aversion to loss: - Offer satisfaction guarantees - Offer consultation - Offer performance guarantees on services The less risky it feels the more you'll sell"  
[X Link](https://x.com/thePhilRivers/status/1802446189217857850)  2024-06-16T21:00Z 39.9K followers, [---] engagements


"Elon Musk with Tesla Jeff Bezos with Amazon Warren Buffet with Berkshire [--] different founders [--] thing in common. Right hiring for unstoppable success. 🧵"  
[X Link](https://x.com/thePhilRivers/status/1802717598523785639)  2024-06-17T14:59Z 40K followers, 271.6K engagements


"He rules out impostors with this one simple question👇 Would you ever lie for the sake of our company It's a trick question. The only right answer is "NO". Here's why: If someone won't lie for you they won't lie to you. Period. People who ge swayed don't get far"  
[X Link](https://x.com/thePhilRivers/status/1802717832695923077)  2024-06-17T14:59Z 40.1K followers, [---] engagements


"Elon Musk: Musk is much more "practical" than the other two. He has a simple philosophy. Skills College degrees He says "College is basically for fun and not for learning. At SpaceX and Tesla the hiring process uses the "2-hands Test.""  
[X Link](https://x.com/thePhilRivers/status/1802717984542409187)  2024-06-17T15:00Z 40.1K followers, [---] engagements


"Easy sales format: - Make a bold claim - Tell a story about your offer - Explain the problem - Explain your solution - Prove your solution - Give a guarantee - Call to action 9/10 times this is all you need to convert"  
[X Link](https://x.com/thePhilRivers/status/1804215112456151339)  2024-06-21T18:09Z 40K followers, [---] engagements


"Easy way to find agency clients: [--]. Subscribe to email lists in your niche [--]. Keep track of how frequently they send and how good/bad they are [--]. Reach out to the ones that don't send enough or their emails suck This works even if you don't sell email marketing services"  
[X Link](https://x.com/thePhilRivers/status/1805578095665000672)  2024-06-25T12:25Z 40.1K followers, [---] engagements


"1./ Create Shareholder Value Who owns the company Shareholders. Make them money and watch your company explode. THEN: XPO share value = $7 NOW: XPO share value = $105 That's a 15X return for XPO shareholders🤯🤯"  
[X Link](https://x.com/thePhilRivers/status/1805934096990044289)  2024-06-26T12:00Z 40.1K followers, [----] engagements


"The essential billion-dollar secret Unmatched shareholder value"  
[X Link](https://x.com/thePhilRivers/status/1805934457956004223)  2024-06-26T12:01Z 40.1K followers, [----] engagements


"Ahhh entrepreneurship. where everything is coming together and falling apart at the same damn time"  
[X Link](https://x.com/thePhilRivers/status/1806432481920340402)  2024-06-27T21:00Z 40.1K followers, [----] engagements


"Free fast and easy are the three most powerful words in marketing. Use them (and their synonyms) when you sell online"  
[X Link](https://x.com/thePhilRivers/status/1807476590269382667)  2024-06-30T18:09Z 40.1K followers, [---] engagements


"Paid ad costs go up. Organic social algorithms change. Both can ban your account. But if someone subscribes to your email list nobody can take them from you. Build your list"  
[X Link](https://x.com/thePhilRivers/status/1807775070791582208)  2024-07-01T13:55Z 40.1K followers, [---] engagements


"3./ Obsession over details What makes Apples products stand out 🔎 Meticulous attention to detail - Font size - Icon design - Color palettes Every component has a PURPOSE. Apple's brand identity perfectly mirrors its products"  
[X Link](https://x.com/thePhilRivers/status/1810300044014428626)  2024-07-08T13:08Z 42.4K followers, [---] engagements


"Magic lies in the details. Apple's iconic design is built on meticulous choices: Fonts: crisp and readable. Colours: visually striking evoking emotions. Apple's philosophy is defined by its devotion to detail"  
[X Link](https://x.com/thePhilRivers/status/1810300067217277116)  2024-07-08T13:09Z 40.2K followers, [---] engagements


"TL;DR - The [--] principles that made Apples design legendary: [--]. Less is More [--]. Usability & Appearance [--]. Obsession over Details [--]. Seamless Interaction [--]. Mastering Production Process [--]. Emotional Connection"  
[X Link](https://x.com/thePhilRivers/status/1810300246133731778)  2024-07-08T13:09Z 40.2K followers, [---] engagements


"I hope you've found this thread helpful. Follow me @thePhilRivers for more content on marketing running an agency and entrepreneurship. Like/Repost the quote below if you can: This is Jonathan Ive. The MOST important man in Apple after Steve Jobs. Meet the modern-day Da Vinci who redefined Apple's aesthetic design. His [--] Design principles that changed Apple (🧵) https://t.co/2d1quaCC9k This is Jonathan Ive. The MOST important man in Apple after Steve Jobs. Meet the modern-day Da Vinci who redefined Apple's aesthetic design. His [--] Design principles that changed Apple (🧵)"  
[X Link](https://x.com/thePhilRivers/status/1810300268812312857)  2024-07-08T13:09Z 40.2K followers, [---] engagements


"Sales = Persuasive communication Negotiation = Spoken communication Copywriting = Written communication Job interviews = Communication Study and practice clarity and persuasion It'll pay you for the rest of your life"  
[X Link](https://x.com/thePhilRivers/status/1810375723552588184)  2024-07-08T18:09Z 40.6K followers, [---] engagements


"Once you realize that you're really selling an outcome not a product or service you'll sell a lot more products and services"  
[X Link](https://x.com/thePhilRivers/status/1810651534759244083)  2024-07-09T12:25Z 40.2K followers, [---] engagements


"Trump is on the verge of a prison sentence. But he is also one of the best deal-makers in modern history. Here's his GENIUS strategy to buy Winter White House for pennies on the dollar. (THREAD 🧵)"  
[X Link](https://x.com/thePhilRivers/status/1811370387097481474)  2024-07-11T12:02Z 40.2K followers, 230.8K engagements


"I used to rely 100% on referrals. Running ads wasn't something I was comfortable with. "What if it doesn't work for me" I silenced my inner bitch learned the craft and risked failure. The result $50k/m to $150k/m"  
[X Link](https://x.com/thePhilRivers/status/1812593061416857613)  2024-07-14T21:00Z 40.2K followers, [---] engagements


"Teaming up with The Buy Guide was a game-changer. It unlocked👇 Influencer marketing Affiliate marketing New audiences This stacked the word-of-mouth buzz and a demand surge for the Quencher"  
[X Link](https://x.com/thePhilRivers/status/1813545154495864862)  2024-07-17T12:03Z 40.2K followers, [---] engagements


"The quencher was everywhere: Target Starbucks & even at Nvidia"  
[X Link](https://x.com/thePhilRivers/status/1813545202004660273)  2024-07-17T12:04Z 40.2K followers, [---] engagements


"This is Gary Halbert. The highest-paid copywriter in history. His ads generated over $1B in revenue. Here are [--] copywriting secrets from his book "Boron Letters" that can make you a millionaire 👇"  
[X Link](https://x.com/thePhilRivers/status/1815357633303663013)  2024-07-22T12:06Z 40.6K followers, 572.7K engagements


"How most agencies market: - Capture a lead - Send a few emails - Hope they book a call How elite agengy owners operate: - Build a solid lead gen offer - A/B test it like crazy - Build automations (e.g. welcome) - Send 2-4 newsletters/week - Send targeted campaigns"  
[X Link](https://x.com/thePhilRivers/status/1815492194024784195)  2024-07-22T21:00Z 40.5K followers, [---] engagements


"Closing a client is a small win. Keeping a client for a year is the real win. Focus on retention not just acquisition"  
[X Link](https://x.com/thePhilRivers/status/1815724951728468319)  2024-07-23T12:25Z 40.5K followers, [---] engagements


"Roughly 50% of internet users are on their phones. If you're not optimizing for mobile you're throwing money away"  
[X Link](https://x.com/thePhilRivers/status/1815748108262760798)  2024-07-23T13:57Z 40.6K followers, [----] engagements


"Solving a problem is level [--]. Selling your solution is level [--]. Productizing your solution is level [--]. Scaling your solution is level [--]. Start at the top and work your way down"  
[X Link](https://x.com/thePhilRivers/status/1816216957512765746)  2024-07-24T21:00Z 40.6K followers, [---] engagements


"When life gives you leads. Build your email list"  
[X Link](https://x.com/thePhilRivers/status/1816834512027783433)  2024-07-26T13:54Z 40.6K followers, [---] engagements


"Once you realize that 95% of your followers don't see your social media posts you'll be a lot more comfortable with repeating yourself. Hit the same topics over and over again. That's the only way to get your message out"  
[X Link](https://x.com/thePhilRivers/status/1817559025929576762)  2024-07-28T13:53Z 40.6K followers, [---] engagements


"Business success is 10% having a good idea and 90% executing on it day after day after day until you win. Act accordingly"  
[X Link](https://x.com/thePhilRivers/status/1819116068792656161)  2024-08-01T21:00Z 40.8K followers, [---] engagements


"TL;DR Hiring framework for entrepreneurs/startups [--]. Outlining roles and mutual expectations [--]. Creating a talent pipeline [--]. Screening for quality candidates [--]. The ideal interviewing process [--]. Hiring decision matrix"  
[X Link](https://x.com/thePhilRivers/status/1819346449874014501)  2024-08-02T12:16Z 40.8K followers, [---] engagements


"I hope you've found this thread helpful. Follow me @thePhilRivers for more content around email marketing running an agency and entrepreneurship. Like/Repost the quote below if you can: Being an entrepreneur is hard. You need a KILLER team or you're doomed. I didn't have a decision framework for hiring when I started. So I created one as I went. Snag it for yourself 🧵 👇 https://t.co/ws238as9Un Being an entrepreneur is hard. You need a KILLER team or you're doomed. I didn't have a decision framework for hiring when I started. So I created one as I went. Snag it for yourself 🧵 👇"  
[X Link](https://x.com/thePhilRivers/status/1819346472456147330)  2024-08-02T12:16Z 40.8K followers, [---] engagements


"Never forget: - Your subject line sells the email - Your email sells the click - Your website converts the sale Dont get ahead of yourself. One step at a time"  
[X Link](https://x.com/thePhilRivers/status/1820095742637215963)  2024-08-04T13:53Z 40.8K followers, [---] engagements


"Meet the PayPal Mafia. A team that had Peter Thiel Elon Musk Reid Hoffman & more. The 'Godfathers' of Silicon Valley who went on to build giants like: - Yelp - YouTube - LinkedIn - Tesla SpaceX Here's their secret to hiring the smartest people (🧵)"  
[X Link](https://x.com/thePhilRivers/status/1820795723585359905)  2024-08-06T12:15Z 41.2K followers, 203.4K engagements


"Hiring at PayPal was anything but 'ordinary'. They sought genius thinkers to reshape industries. Focus on numerical and multilingual talent. Base decisions on facts and arguments. Out-of-the-box thinking + Creative problem-solving"  
[X Link](https://x.com/thePhilRivers/status/1820795756942639173)  2024-08-06T12:15Z 41.3K followers, [----] engagements


"Why Because they are naturally curious about different fields: Business x Art Science x Poetry Politics x History Reid Hoffman on hiring 'in-experienced' & 'raw talent' at PayPal👇"  
[X Link](https://x.com/thePhilRivers/status/1820796192965763094)  2024-08-06T12:16Z 41K followers, [---] engagements


"3./ Hire your 'friends' Founders Elon Musk Peter Thiel and Max Levchin each listed the [--] smartest people they knew. Their ideal choice ✔Friends or possible friends. A vision to build a company rooted in incredibly strong bonds"  
[X Link](https://x.com/thePhilRivers/status/1820796216009232767)  2024-08-06T12:17Z 41K followers, [---] engagements


"Mark Zuckerberg was a psychology major. He used your own psychological weaknesses against you to create one of the most addictive apps ever. Here are [--] behavioral psychology principles and how to use them to your benefit:"  
[X Link](https://x.com/thePhilRivers/status/1820821532618154057)  2024-08-06T13:57Z 41K followers, [----] engagements


"I don't know about you. But I wouldn't be happy if my revenue relied entirely on Mark Zuckerberg and Google. Build your list"  
[X Link](https://x.com/thePhilRivers/status/1821183925579845764)  2024-08-07T13:57Z 41K followers, [---] engagements


"Quick sales tips: [--]. Listen more than you talk [--]. Ask a lot of questions [--]. Only pitch if you can help [--]. Use social proof if you have it [--]. If you don't have it get it ASAP [--]. Say your price then shut up [--]. Be abundant [--]. Talk like a friend not a salesperson What else"  
[X Link](https://x.com/thePhilRivers/status/1821290388944027961)  2024-08-07T21:00Z 41K followers, [----] engagements


"Meet Reginald Lewis. The 1st African American to own a $1B company. He turned $1M into $90M in [--] years by buying boring/cash-flowing businesses. Here's the story of his 1st deal (90:1 RETURN)🧵"  
[X Link](https://x.com/thePhilRivers/status/1826608521846382895)  2024-08-22T13:13Z 42.8K followers, 203.8K engagements


"But only a few know about his LEGENDARY 'McCall Pattern' buyout yielding a 90:1 return. Here's what happened👇"  
[X Link](https://x.com/thePhilRivers/status/1826608559318335961)  2024-08-22T13:13Z 42.8K followers, [----] engagements


"Before investing Lewis was a BIG-SHOT Wall Street lawyer. His expertise Acquisitions and buyouts for elite clients. He wanted to be the WEALTHIEST black man in America. But his income was tied to his billable hoursa non-scalable model"  
[X Link](https://x.com/thePhilRivers/status/1826608583553024283)  2024-08-22T13:13Z 42.8K followers, [----] engagements


"He dove in head first. Early investments👇 A sausage company Beach chair manufacturing The deals fell through but he learned a BIG lesson Focus more on sourcing good deals"  
[X Link](https://x.com/thePhilRivers/status/1826608637764403289)  2024-08-22T13:13Z 42.8K followers, [----] engagements


"Cut to [----]. He hit GOLD. The buyout of McCall2nd largest player in the sewing patterns market. Lewis's Winning Plan👇 Buy cheap Boost cash flow Sell high"  
[X Link](https://x.com/thePhilRivers/status/1826608671562105065)  2024-08-22T13:13Z 42.8K followers, [----] engagements


"How Lewis nailed the buyout👇 Setup his own buyout firm The Lewis Company Assembled a powerhouse team of advisors Built strong rapport with sellers"  
[X Link](https://x.com/thePhilRivers/status/1826608702964793363)  2024-08-22T13:13Z 42.8K followers, [---] engagements


"He grew the company from $6M in [----] to $14M in [----]. - Pay bills in [--] days to increase working capital. - Not offering discounts on product lines. - Sell and lease back warehouse. - Set aggressive targets with bonuses"  
[X Link](https://x.com/thePhilRivers/status/1826608757125906647)  2024-08-22T13:13Z 42.8K followers, [---] engagements


"I hope you enjoyed Reginald's story. Follow me @thePhilRivers for more on marketing running an agency and entrepreneurship. Like/Repost the quote below if you can: Meet Reginald Lewis. The 1st African American to own a $1B company. He turned $1M into $90M in [--] years by buying boring/cash-flowing businesses. Here's the story of his 1st deal (90:1 RETURN)🧵 https://t.co/1tGOrO2xU2 Meet Reginald Lewis. The 1st African American to own a $1B company. He turned $1M into $90M in [--] years by buying boring/cash-flowing businesses. Here's the story of his 1st deal (90:1 RETURN)🧵 https://t.co/1tGOrO2xU2"  
[X Link](https://x.com/thePhilRivers/status/1826608812431999426)  2024-08-22T13:14Z 42.8K followers, [----] engagements


"I've scaled [--] agencies to almost [--] figures. In the last [--] years I lost a few clients & gained many more. Here are my [--] rules for lifelong clientrelationships:"  
[X Link](https://x.com/thePhilRivers/status/1828042964234580193)  2024-08-26T12:13Z 42.8K followers, 25K engagements


"TL;DR - [--] rules for lifelong clientrelationships [--]. Service Over Everything [--]. Be authentic [--]. Be Dependable [--]. Invite Open Feedback [--]. Overcommunicate [--]. Be Proactive [--]. Don't Overlook Old Clients [--]. Use Data [--]. Engage in Active Listening"  
[X Link](https://x.com/thePhilRivers/status/1828043197580492807)  2024-08-26T12:13Z 42.8K followers, [---] engagements


"That's a wrap Follow me @thePhilRivers for more on marketing running an agency and entrepreneurship. Like/Repost the quote below if you can: I've scaled [--] agencies to almost [--] figures. In the last [--] years I lost a few clients & gained many more. Here are my [--] rules for lifelong clientrelationships: I've scaled [--] agencies to almost [--] figures. In the last [--] years I lost a few clients & gained many more. Here are my [--] rules for lifelong clientrelationships:"  
[X Link](https://x.com/thePhilRivers/status/1828043220351426639)  2024-08-26T12:14Z 42.8K followers, [---] engagements


"This is Steve Ballmer. He made $157 Billion as an employee at Microsoft. Today he is the biggest Microsoft shareholder with a 4.5% stake. Bill Gates owns only 0.9%. His CRAZY story🧵:"  
[X Link](https://x.com/thePhilRivers/status/1828777561763000486)  2024-08-28T12:52Z 42.8K followers, 202.2K engagements


"This guy legit built a $2B arena for his basketball teamthe Intuit Dome. - [-----] seats - $100M 'Halo' view board - [--] cashier-less food stalls Here's how he became one of the richest men on the planet👇"  
[X Link](https://x.com/thePhilRivers/status/1828777600711532602)  2024-08-28T12:52Z 42.8K followers, [----] engagements


"Ballmer is often labeled the worst CEO everMicrosoft stock dropped 36% under his leadership. Many people found him WEIRD. But he was (still is) the #1 Microsoft fanboy"  
[X Link](https://x.com/thePhilRivers/status/1828777680809980019)  2024-08-28T12:52Z 42.7K followers, [----] engagements


"Ballmer & Gates were dorm-mates. When Gates dropped out to build Microsoft Steve wished him luck & continued down the traditional path: - A degree from Harvard - A stable job at Procter & Gamble But something was amiss"  
[X Link](https://x.com/thePhilRivers/status/1828777713244721350)  2024-08-28T12:52Z 42.8K followers, [----] engagements


"Ballmer was 'traditionally' successful but highly unsatisfied. - Tried his hand at scriptwriting for Hollywood - Enrolled in a graduate program at Stanford Yet fate had other planshe received a call from Gates"  
[X Link](https://x.com/thePhilRivers/status/1828777745205342681)  2024-08-28T12:52Z 42.8K followers, [----] engagements


"He joined Microsoft as a Business Manager (in the title). But he started at the bottom. Did everything that nobody in the company wanted to doset up accounting and HR and even hired everyone. The guy even cooked food & washed bottles"  
[X Link](https://x.com/thePhilRivers/status/1828777769234465004)  2024-08-28T12:52Z 42.8K followers, [----] engagements


"After [--] years he was removed as the CEO & left Microsoft. His love for basketball led him to buy the NBA's Clippers for $2B. But his crazy didn't end there. He banned the team from using Apple products"  
[X Link](https://x.com/thePhilRivers/status/1828777978559631651)  2024-08-28T12:53Z 42.4K followers, [----] engagements


"Ballmer went from Gates' assistant to being the largest Microsoft shareholder with a 4.5% stake. He is now worth MORE than Bill Gates"  
[X Link](https://x.com/thePhilRivers/status/1828778011413586381)  2024-08-28T12:53Z 42.8K followers, [----] engagements


"Good Offer = High Opt-In Rate. Average Offer = Low Opt-In Rate. Your lead magnet makes or breaks your customer acquisition. If yours isn't working - test iterate and improve. It's not rocket appliances"  
[X Link](https://x.com/thePhilRivers/status/1830605501328961661)  2024-09-02T13:55Z 42.7K followers, [---] engagements


"@eyezenhour Pavel is the hearthrob version of Julian Assange"  
[X Link](https://x.com/thePhilRivers/status/1831063816995840039)  2024-09-03T20:16Z 42.8K followers, [---] engagements


"Why is it that most marketing agencies suck at marketing themselves. Yet claim to be experts at marketing others.🤔"  
[X Link](https://x.com/thePhilRivers/status/1831403904866894227)  2024-09-04T18:48Z 42.8K followers, [---] engagements


"@DylanAnder @harleyf @AaronJNosbisch @mrsharma Yoooo this is gna be legit"  
[X Link](https://x.com/thePhilRivers/status/1831856854940708929)  2024-09-06T00:48Z 42.7K followers, [---] engagements


"I don't care how you get your traffic: - Paid social - Twitter - LinkedIn - Instagram - TikTok - SEO - Paid search - Etc Email marketing will increase your ROI for any and all of them. Invest in it now and reap the benefits forever"  
[X Link](https://x.com/thePhilRivers/status/1832417456096161821)  2024-09-07T13:55Z 42.8K followers, [---] engagements


"There's [--] reason agencies can't scale past $50k/month. Referrals are their only acquisition source. There are [--] strategies @MarketingMax and I used to drive 5+ new clients per month and exit for $12400000 combined. We are hosting a 100% FREE webinar this Wednesday breaking down these [--] low-cost easy-to-implement strategies. Here are the details 👇"  
[X Link](https://x.com/thePhilRivers/status/1832785896665424329)  2024-09-08T14:19Z 42.8K followers, [----] engagements


"Meet Jim Donovan. Hes managed billions at Goldman Sachs. For [--] years hes been the Vice Chairman of global client coverage. Bookmark his [--] Principles for billion-dollar client service 👇 🧵"  
[X Link](https://x.com/thePhilRivers/status/1833129998406013063)  2024-09-09T13:07Z 42.7K followers, 205.1K engagements


"2. Use pauses: The client has all the power. You have less of it. Pausing creates uncertainty shifting the power slightly in your favor. - Makes you appear less nervous - Creates space for dialogue Dialogue is essential to win clients over"  
[X Link](https://x.com/thePhilRivers/status/1833130045164155274)  2024-09-09T13:07Z 42.7K followers, [----] engagements


"Looking for clients so you can implement what you're learning in this thread Wednesday Im hosting a FREE training with @MarketingMax that breaks down: How to get [--] new clients per month using the three funnels that drove $12400000 in exits. .without crazy ad budgets a big list or being a content creator. [----] spots available. Sign up here: https://lu.ma/pttmmdbwutm_source=phil https://lu.ma/pttmmdbwutm_source=phil"  
[X Link](https://x.com/thePhilRivers/status/1833130068278915567)  2024-09-09T13:07Z 42.8K followers, [----] engagements


"3. Establish credibility: Don't be in it just for the sale. Make them trust you. The single most powerful way to do it is this 👇 Give them the right advice even if it's NOT in your interest. Sure it won't make you more money. But it'll make the clients stay for life"  
[X Link](https://x.com/thePhilRivers/status/1833130091326603390)  2024-09-09T13:07Z 42.8K followers, [---] engagements


"4. Ask open-ended questions: Avoid Yes/No questions. These get you nowhere. Your questions should focus solely on getting the client to talk. More info = Better results. Also it helps: - Makes the client like you - It will help you do your job better"  
[X Link](https://x.com/thePhilRivers/status/1833130114101784629)  2024-09-09T13:07Z 42.8K followers, [---] engagements


"Remove jargon from your copywriting. Nobody wants to buy "streamlined solutions from a diverse team of ninja marketers." They just want to know if you can solve their problem. Write in simple terms and get to the point"  
[X Link](https://x.com/thePhilRivers/status/1833568589829284180)  2024-09-10T18:09Z 42.8K followers, [---] engagements


"Max and I sold our agencies for a combined $12.4 million. How We ditched referrals & used a "silver bullet" to: + Create a blue ocean that destroyed our competition + Reliably acquire [--] new clients each month Like this tweet & comment "silver" & I'll DM you the info"  
[X Link](https://x.com/thePhilRivers/status/1835787911293190200)  2024-09-16T21:08Z 42.8K followers, [----] engagements


"@jordan_ross_8F "But is there a guarantee""  
[X Link](https://x.com/thePhilRivers/status/1836401346024542406)  2024-09-18T13:46Z 42.8K followers, [--] engagements


"2./ East to Scale It allows for rapid growth. Most of the work is remote. People hardly need to work in offline setups. Covid has changed the way we work. With offshore employees you can make sure that you instantly expand the team by accessing a bigger pool of talent"  
[X Link](https://x.com/thePhilRivers/status/1836752757568786625)  2024-09-19T13:02Z 42.8K followers, [---] engagements


"4./ Unique Perspectives & Ideas Hiring people from different parts of the world might just expose some of the best ideas. These people might change the company's top or bottom line by accessing new perspectives from different parts of the world"  
[X Link](https://x.com/thePhilRivers/status/1836752804117193171)  2024-09-19T13:02Z 42.7K followers, [---] engagements


"5./ Reducing the risk of complete disruption You never know what can happen. Be it natural disasters political instability or economic downturns. Everything is uncertain. But there's a great way to hedge it. This helps you ensure business continuity"  
[X Link](https://x.com/thePhilRivers/status/1836752826787352903)  2024-09-19T13:02Z 42.8K followers, [---] engagements


"If you have a newsletter do this: [--]. Think of an interesting listicle [--]. Research it [--]. Write it [--]. Draft an email to your list [--]. Make the subject line the list title [--]. Make the body the list [--]. Relate the info to your offer [--]. Add a CTA to the end Simple and effective"  
[X Link](https://x.com/thePhilRivers/status/1836765602330865887)  2024-09-19T13:53Z 42.7K followers, [---] engagements


"Copywriting = Sales On Paper Sales = Persuasion Persuasion = Applied Psychology Lesson: Study how people think and you'll know how to make them buy"  
[X Link](https://x.com/thePhilRivers/status/1836830040656355617)  2024-09-19T18:09Z 42.8K followers, [----] engagements


"When life gives you leads. Build your email list"  
[X Link](https://x.com/thePhilRivers/status/1839302317851431336)  2024-09-26T13:53Z 42.8K followers, [---] engagements


"I don't care how you get your traffic: - Twitter - LinkedIn - Instagram - TikTok - SEO - Paid social - Paid search - Etc Email marketing will increase your ROI for any and all of them. Invest in it now and reap the benefits for decades"  
[X Link](https://x.com/thePhilRivers/status/1839664981928730974)  2024-09-27T13:54Z 42.8K followers, [---] engagements


"Email mistakes: - Having too many images - Having too much design - Having too many CTAs - Pitching too many offers - Writing too much copy See the pattern Simple sells"  
[X Link](https://x.com/thePhilRivers/status/1840389503254454456)  2024-09-29T13:53Z 42.8K followers, [----] engagements


"The funny thing I've found about sales is that the less I care about closing the more I close. Many lessons in there"  
[X Link](https://x.com/thePhilRivers/status/1840496958827356364)  2024-09-29T21:00Z 42.8K followers, [---] engagements


"How to get better at email than 95% of marketers: - Study copywriting - Study hooks - Study flows - Study segmentation - Study design basics - Study branding basics - Take action for a few months Most people never do the work. This is your competitive advantage"  
[X Link](https://x.com/thePhilRivers/status/1840816307706470782)  2024-09-30T18:09Z 42.8K followers, [----] engagements


"As a 3X founder believe me when I say this: "Twitter is a goldmine for founders" A mega thread of the Top [--] threads to turbocharge your startup growth👇 (THREAD)"  
[X Link](https://x.com/thePhilRivers/status/1841104530446147761)  2024-10-01T13:15Z 42.4K followers, 195.8K engagements


"A copywriter isn't just a copywriter. A copywriter is also: [--]. A researcher finding gems [--]. A psychologist thinking of angles [--]. An artist crafting beautiful prose [--]. An assassin turning clicks into cash If you want to be a successful copywriter do it all"  
[X Link](https://x.com/thePhilRivers/status/1841178704564629940)  2024-10-01T18:09Z 42.8K followers, [----] engagements


"Email Marketing Tip: Skip A/B testing campaigns for now. Instead focus on your flows. You only send a campaign once. You send flows thousands of times. Get your evergreen money-makers right. Then consider testing campaigns too"  
[X Link](https://x.com/thePhilRivers/status/1841477659609403787)  2024-10-02T13:57Z 42.8K followers, [---] engagements


"Copywriting Tip: Before you write imagine yourself sitting across from one person at a bar or coffee shop. Think about the conversation you'd have with them. Then use that tone to write your copy. Conversational beats sales-heavy almost every time"  
[X Link](https://x.com/thePhilRivers/status/1841541069210579013)  2024-10-02T18:09Z 42.8K followers, [---] engagements

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