# ![@kanekallaway Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::345612368.png) @kanekallaway Kallaway

Kallaway posts on X about if you, ai, business, youtube the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::345612368/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::345612368/c:line/m:interactions.svg)

- [--] Week [------] +67%
- [--] Month [-------] +11,596%
- [--] Months [-------] +939%
- [--] Year [---------] +59%

### Mentions: [--] [#](/creator/twitter::345612368/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::345612368/c:line/m:posts_active.svg)

- [--] Week [--] -14%
- [--] Month [--] +2,400%
- [--] Months [--] +308%
- [--] Year [--] -18%

### Followers: [------] [#](/creator/twitter::345612368/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::345612368/c:line/m:followers.svg)

- [--] Week [------] +1.40%
- [--] Month [------] +6.40%
- [--] Months [------] +29%
- [--] Year [------] +46%

### CreatorRank: [---------] [#](/creator/twitter::345612368/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::345612368/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  12.96% [social networks](/list/social-networks)  9.26% [finance](/list/finance)  8.33% [stocks](/list/stocks)  4.63% [cryptocurrencies](/list/cryptocurrencies)  2.78% [fashion brands](/list/fashion-brands)  1.85% [musicians](/list/musicians)  1.85% [nfts](/list/nfts)  0.93% [gaming](/list/gaming)  0.93% [celebrities](/list/celebrities)  0.93%

**Social topic influence**
[if you](/topic/if-you) 12.04%, [ai](/topic/ai) 11.11%, [business](/topic/business) 10.19%, [youtube](/topic/youtube) 8.33%, [the next](/topic/the-next) 7.41%, [space](/topic/space) 6.48%, [brand](/topic/brand) 5.56%, [products](/topic/products) 5.56%, [market](/topic/market) 4.63%, [goal](/topic/goal) 4.63%

**Top accounts mentioned or mentioned by**
[@areyous76505851](/creator/undefined) [@boredapeyc](/creator/undefined) [@rtfktstudios](/creator/undefined) [@rtfkt](/creator/undefined) [@invsblefriends](/creator/undefined) [@abhishaygg](/creator/undefined) [@ronniefieg](/creator/undefined) [@nike](/creator/undefined) [@moizali](/creator/undefined) [@harleyf](/creator/undefined) [@stijnvwx](/creator/undefined) [@wfcollins](/creator/undefined) [@gushingnero](/creator/undefined) [@gptischad](/creator/undefined) [@thebengoldberg](/creator/undefined) [@grimsyndicate](/creator/undefined) [@robdyrdek](/creator/undefined) [@shaanvp](/creator/undefined) [@thesamparr](/creator/undefined) [@kygomusic](/creator/undefined)

**Top assets mentioned**
[Solana (SOL)](/topic/solana) [Doodles (doodles)](/topic/doodles) [Shopify Inc (SHOP)](/topic/$shop)
### Top Social Posts
Top posts by engagements in the last [--] hours

"If you want the exact tactics for how I grew: 1M+ followers on shortform 1B+ views on shortform [--] to 250K subs on longform 7-figure profit content driven businesses The exact systems I help business owners install I left it all on the field here. DEEP trenches NOW LIVE: Episode [--] w/ @kanekallaway A masterclass on all things content. (Link in bio to watch) 🧠 https://t.co/En1O3SWhnr NOW LIVE: Episode [--] w/ @kanekallaway A masterclass on all things content. (Link in bio to watch) 🧠 https://t.co/En1O3SWhnr"  
[X Link](https://x.com/kanekallaway/status/2016912590618657089)  2026-01-29T16:33Z 11.9K followers, [----] engagements


"Were entering a once in a generation entrepreneurial window. Superhuman tools are $20/month but not everyone knows how to use them yet. If youre even a little bit ambitious its time to empty the tank"  
[X Link](https://x.com/kanekallaway/status/2022003729420234841)  2026-02-12T17:43Z 11.9K followers, 25.1K engagements


"It's a funny time to be an entrepreneur. On one hand building/scaling has never been easier. Infinite tools. Infinite reach. Infinite ways to scale. But on the other hand everyone with a pulse knows the AI wave is coming that will displace 99% of all knowledge work. Most of the companies people build have no moat & no defensibility. Time in market no longer matters when the game resets and entire skill stacks become worthless overnight. So it's the ultimate game of entrepreneurial chicken. You either go all-in and try to build something knowing the entire game will reshuffle and all"  
[X Link](https://x.com/kanekallaway/status/2018120869181087979)  2026-02-02T00:34Z 11.8K followers, [----] engagements


"@abhishaygg Why do you need someone to bet on you Just make the videos and they will come"  
[X Link](https://x.com/kanekallaway/status/2019788140882366715)  2026-02-06T14:59Z 11.8K followers, [----] engagements


"The more I play the business game the more I realize how little I knew when I started. The two most important things to choose up front are business model and market (avatar/TAM). If you pick weak versions of these business will be much harder for you. If you pick favorable versions business is much easier. The goal is: Business model - highest possible margins Market Avatar - richest possible avatar Market TAM - largest possible TAM (holding avatar constant) It's very easy to accidentally start a business in a game that has 30% margins with broke customers. This is a much harder game to play"  
[X Link](https://x.com/kanekallaway/status/2019811080524931489)  2026-02-06T16:31Z 11.8K followers, [----] engagements


"I wasted most of my 20s in a corporate job (mgmt consulting). Since leaving [--] years ago I've 10x'd my salary. Most people don't quit their job because they overestimate the downside cost. In reality the true mistake is underestimating the upside reward of going on your own. It's hard to understand this until you experience it for the first time but once you do staying vs leaving becomes a stupidly obvious decision. This single choice has had the single largest impact on my work life and will drive compounding benefits in everything I do moving forward. Because of this the "cost" of staying"  
[X Link](https://x.com/kanekallaway/status/2020215598899138788)  2026-02-07T19:18Z 11.9K followers, [----] engagements


"In the last [--] weeks AI completely shifted for me. I had been using the cutting edge tools as they came out but most felt super flimsy for real use cases. Everything just changed for me with Claude [---]. I've built actually useful personal software widgets in [--] hours I've figured out how to hack the writing so it's actually sounding like me etc. This is my first taste of what it will feel like to have [---] "agents" all operating in a symphony. My first thought is that this is going to take over everything. My second thought is how long is the arb window that I can 100x myself while the normie"  
[X Link](https://x.com/kanekallaway/status/2021017703687794838)  2026-02-10T00:25Z 11.9K followers, 10.3K engagements


"Most people think courses are cooked because of AI. I think the opposite. Courses as courses are cooked. Courses as ingestible AI skills are not. It's clear that everyone is going to have a personal AI agent swarm that runs their life. When everyone has access to the same base models/plugins the alpha will come from differentiated training sets for hyper specific workflows. One way to "bolt on" incremental specialized knowledge is to buy an "info pack" ingest it and then add that skill to the toolkit. I expect there to be a class of businesses that sell these skill packs intentionally"  
[X Link](https://x.com/kanekallaway/status/2021032352944685374)  2026-02-10T01:23Z 11.9K followers, [----] engagements


"We're shifting from "what should I build" to "what don't I build""  
[X Link](https://x.com/kanekallaway/status/2021247643230339368)  2026-02-10T15:39Z 11.9K followers, [--] engagements


"I had almost the identical experience with Claude [---]. I accidentally asked it how I should think about build something and it created a functional v1 w/ taste that was better than the vision in my head. The switch flipped from cool but brittle to weve arrived instantly https://t.co/ivXRKXJvQg https://t.co/ivXRKXJvQg"  
[X Link](https://x.com/kanekallaway/status/2021468063036739913)  2026-02-11T06:15Z 11.9K followers, [----] engagements


"We're shifting from "what should I build" to "what shouldn't I build""  
[X Link](https://x.com/kanekallaway/status/2021247682879049947)  2026-02-10T15:39Z 11.9K followers, [----] engagements


""What do I work on" has become the most important thing you should focus on. In a world of frictionless [--] - [--] the easiest way to lose is spending your time building the wrong things (& hopping from one to the next). In a way the friction to start projects pre-AI was a feature that forced idea vetting. Lots of capable people will waste this golden era running in place because they never thought this through https://twitter.com/i/web/status/2022412710034518382 https://twitter.com/i/web/status/2022412710034518382"  
[X Link](https://x.com/kanekallaway/status/2022412710034518382)  2026-02-13T20:48Z 11.9K followers, [---] engagements


"@thebengoldberg Lmao this is like covering yourself in peanut butter and going to a dog park"  
[X Link](https://x.com/kanekallaway/status/1441466914585268230)  2021-09-24T18:17Z 11.9K followers, [--] engagements


"Havent really dabbled in Solana NFTs at all to this point but came across @Grim__Syndicate and went long. Feels oddly similar to how I felt buying @BoredApeYC at [--] ETH"  
[X Link](https://x.com/kanekallaway/status/1444341353199161345)  2021-10-02T16:39Z 11.9K followers, [---] engagements


"Holy smokeswhoever you are wherever you are stop what youre doing and listen to this interview with @robdyrdek. No other podcast episode has had this profound of a switch-flip moment for me. 👏🏼 @ShaanVP @theSamParr https://podcasts.apple.com/us/podcast/my-first-million/id1469759170i=1000537599349 https://podcasts.apple.com/us/podcast/my-first-million/id1469759170i=1000537599349"  
[X Link](https://x.com/kanekallaway/status/1445381829842849799)  2021-10-05T13:34Z 11.9K followers, [---] engagements


"Welcome to @BoredApeYC @KygoMusic Wagmi 🙌🏼"  
[X Link](https://x.com/kanekallaway/status/1452672360562061314)  2021-10-25T16:24Z 11.9K followers, [---] engagements


"Welcome to @BoredApeYC @lilbaby4PF Wah wah wah wgmi 🙌🏼🙌🏼"  
[X Link](https://x.com/kanekallaway/status/1453597371875483648)  2021-10-28T05:39Z 11.9K followers, [---] engagements


"Stoked to officially announce the launch of Sunday:Drip Society S:D is a decentralized lifestyle brand playing at the intersection of culture art apparel and web3. http://sundaydripsociety.com http://sundaydripsociety.com"  
[X Link](https://x.com/kanekallaway/status/1464316663415775235)  2021-11-26T19:34Z 11.9K followers, [--] engagements


"Closes at midnight tonight and will draw the winner"  
[X Link](https://x.com/kanekallaway/status/1474787375322566662)  2021-12-25T17:01Z 11.9K followers, [---] engagements


"You can call me Crypto Santa because Im 100% bringing this bag down someones chimney 🎅🏼🎄🎅🏼"  
[X Link](https://x.com/kanekallaway/status/1474831252989435904)  2021-12-25T19:55Z 11.9K followers, [---] engagements


"From reading my comments Im realizing how many people must run these contests and never actually do the giveaway. Insane. You can rest assured Im 100% giving this away. Will post the transaction as proof. - CryptoSanta🎅🏼🎄🎅🏼"  
[X Link](https://x.com/kanekallaway/status/1474845781601382402)  2021-12-25T20:53Z 11.9K followers, [---] engagements


"Honestly nothing feels better than giving 😌😌"  
[X Link](https://x.com/kanekallaway/status/1474849523033800705)  2021-12-25T21:08Z 11.9K followers, [---] engagements


"Maybe we need to do more than one giveaway"  
[X Link](https://x.com/kanekallaway/status/1474871198315999233)  2021-12-25T22:34Z 11.9K followers, [---] engagements


"If we can get @RomanLeCavalier and @sundaydrips both to 500+ followers well do a second giveaway 👀"  
[X Link](https://x.com/kanekallaway/status/1474872276386340864)  2021-12-25T22:38Z 11.9K followers, [---] engagements


"Contest closes in [--] minutes Will random select the winner and announce tomorrow morning (PST) and then will reach out via DM to get wallet address for transaction. If Im unable to make contact with 1-2 hours I will pick another winner. Will post transactions"  
[X Link](https://x.com/kanekallaway/status/1475005502543175680)  2021-12-26T07:28Z 11.9K followers, [--] engagements


"The contest is closed Thanks for participating Will announce a winner tomorrow morning (PST). Winner must still be following and respond in DMs with wallet address to qualify. We plan to run several more giveaways over the next few weeks and months so stay tuned 👀 🎅🏼🎄🎅🏼"  
[X Link](https://x.com/kanekallaway/status/1475014898820128770)  2021-12-26T08:05Z 11.9K followers, [--] engagements


"Christmas Giveaway #1 winner is.@neeko_artist Drawing was fair done through and the $1K in ETH has been sent. It honestly felt so great to give that we will be running several additional contests over the next few weeks. Crypto Santa is real 🎅🎄🎅 http://twitterpicker.com http://twitterpicker.com"  
[X Link](https://x.com/kanekallaway/status/1475155738733342721)  2021-12-26T17:25Z 11.9K followers, [--] engagements


"Its starting to become clear that @RTFKTstudios is building a platform that allows creators to build display & sell virtual assets and experiences. Its a step change from anything else being offered on the market. This is my top pick for things youre going to want to own"  
[X Link](https://x.com/kanekallaway/status/1495393799786274816)  2022-02-20T13:43Z 11.9K followers, [---] engagements


"Watching creators like @beb_eth @Alts_Anonymous @ArtbyCrea and others build and ship skins furniture and other pod vibes on a daily basis is mind blowing. Something extremely important is happening under the surface here"  
[X Link](https://x.com/kanekallaway/status/1495393801174597632)  2022-02-20T13:43Z 11.9K followers, [--] engagements


".@_jonnymo_ Lets stack this wool. Beware of the wolf cypher #pack2773 https://SoundCloud.com/kallaway2/beware-of-the-wolf https://SoundCloud.com/kallaway2/beware-of-the-wolf"  
[X Link](https://x.com/kanekallaway/status/1495800668715876355)  2022-02-21T16:40Z 11.9K followers, [---] engagements


"Digital fashion is a $5+ trillion dollar opportunity over the next several decades. I believe it will evolve differently than most industry experts currently think. A few predictions"  
[X Link](https://x.com/kanekallaway/status/1507826389176623104)  2022-03-26T21:06Z 11.9K followers, [---] engagements


"RTFKT team knows they couldnt tease for this long without dropping something big. I think were about to see another paradigm shifter from them in the next [--] weeks"  
[X Link](https://x.com/kanekallaway/status/1509542410858078213)  2022-03-31T14:45Z 11.9K followers, [---] engagements


"I think @RTFKTstudios is the highest risk-adjusted reward play (for absolute $ returns) in the space right now. I think the best value (in order) is still: [--]. Clones [--]. MNLTH [--]. Pods Ape Coin/ApeDAO level stuff is coming in the next few weeks. I cant scream louder about this"  
[X Link](https://x.com/kanekallaway/status/1512276269605392385)  2022-04-08T03:48Z 11.9K followers, [---] engagements


"Sold my Moonbird for 39ETH. Always wanted a Murakami Clone. Bought this guy for 35ETH. @RTFKTstudios fam howd I do"  
[X Link](https://x.com/kanekallaway/status/1519803982826274816)  2022-04-28T22:21Z 11.9K followers, [----] engagements


"Shaping up like the [--] horsemen of the NFT space are: [--]. @yugalabs [--]. @proof_xyz [--]. @RTFKT [--]. @doodles What do they have in common [--]. Doxxed trusted teams [--]. Ample funding and strategic partnerships [--]. Proven track record of delivering [--]. Founder reputations on the line"  
[X Link](https://x.com/kanekallaway/status/1524422116140978176)  2022-05-11T16:12Z 11.9K followers, [----] engagements


"Picked up my first @InvsbleFriends on the Kith news. @RonnieFieg is an idol of mine and a big inspiration for what were building with Sunday:Drip. Plus Bernie had way too much sauce to ignore 😤"  
[X Link](https://x.com/kanekallaway/status/1524475778200612864)  2022-05-11T19:45Z 11.9K followers, [---] engagements


"@kmoney @OthersideMeta @Improbableio We all just paid $6K to play Halo 3"  
[X Link](https://x.com/kanekallaway/status/1524555971422433281)  2022-05-12T01:04Z 11.9K followers, [---] engagements


".@KITH is putting on a master class for how traditional brands should experiment with web3 in short-term. [--]. Build authentic connection with web3 native brand (@InvsbleFriends) [--]. Do what you do best (product) let them do what they do best (web3 stack) [--]. Set up for long-term"  
[X Link](https://x.com/kanekallaway/status/1527011489290276868)  2022-05-18T19:41Z 11.9K followers, [---] engagements


"Too many traditional brands are either: A. Too scared to experiment and missing the opportunity to be early. B. Biting off more than they can chew flopping their early drops and community attempts and producing products that aren't web3 native. Well done @RonnieFieg"  
[X Link](https://x.com/kanekallaway/status/1527011492197023745)  2022-05-18T19:41Z 11.9K followers, [--] engagements


"The @RTFKT team is the furthest along at bridging culture via physical and digital. And it isnt close. If you want to be a player in the future of fashion culture and lifestyle you simply need exposure to this team. These AF-1s look insane 🥵 SPACE DRIP FORGING 🧑🚀💧⚒ Owners of the Space Drip NFTs will be able to forge [--] Creator versions of the Space Drip x @Nike AF-1. NFT redemption: 25/5/22 - 1/6/22 (Sneaker NFT redemption) 💿 NFT Forging: 1/6/22 - 10/6/22 (Digital - Physical) ⚒ https://t.co/QbUwtix8pj SPACE DRIP FORGING 🧑🚀💧⚒ Owners of the Space Drip NFTs will be able to forge 19"  
[X Link](https://x.com/kanekallaway/status/1528088235519266816)  2022-05-21T19:00Z 11.9K followers, [---] engagements


".@tokenproof claim process for ApeFest tickets was incredible Took [--] seconds total and security was never in question. This is the UX/UI level that we need across all web3 applications to onboard the next 10M people to the space"  
[X Link](https://x.com/kanekallaway/status/1534543291189821441)  2022-06-08T14:30Z 11.9K followers, [---] engagements


".@chrismadderns optimal web3 playbook with @floornfts 🚀 [--]. Build small MVP [--]. Drop (nearly) free NFTs to gate access (gen 1) [--]. Gauge potential for minimum viable community (MVC) [--]. Expand member base (gen 2/3) [--]. Drive massive holder value [--]. Improve product [--]. Raise & scale"  
[X Link](https://x.com/kanekallaway/status/1534999890526212102)  2022-06-09T20:44Z 11.9K followers, [---] engagements


"Explaining NFT use cases to normal people is tough. I've had hundreds of "baby red pill" conversations and recently started having breakthroughs. People walked away fired up about the space and created a crypto wallet on the spot Here's what I told them"  
[X Link](https://x.com/kanekallaway/status/1552006103868882944)  2022-07-26T19:01Z 11.9K followers, [---] engagements


"@InvsbleFriends This is MASSIVE. My take on why its so important👇🏼"  
[X Link](https://x.com/kanekallaway/status/1577092106656485376)  2022-10-04T00:23Z 11.9K followers, [---] engagements


"Latest @RTFKT @Nike patents filed around future applications for their skin technology. I have no doubt this team will influence the future for how digital collectibles are adopted and used across the physical and digital worlds"  
[X Link](https://x.com/kanekallaway/status/1580948428602765313)  2022-10-14T15:47Z 11.9K followers, [---] engagements


"@Chad_Hurley Looks more like [--] people"  
[X Link](https://x.com/kanekallaway/status/1593458699460259843)  2022-11-18T04:18Z 11.9K followers, [---] engagements


"@moizali Shrooms"  
[X Link](https://x.com/kanekallaway/status/1607819575315529729)  2022-12-27T19:23Z 11.9K followers, 26K engagements


"@moizali Even a small dose of mushrooms will immediately melt away conscious comparisons. Its weird but it unlocks this were just happy to be here center in your brain. And helps you realize how little most things matter from the inside out"  
[X Link](https://x.com/kanekallaway/status/1607822066639843329)  2022-12-27T19:33Z 11.9K followers, [----] engagements


"3 months ago I had never made a short-form video in my life. 50K followers and 14M views later I've noticed some patterns that work. Here are the [--] non-obvious tactics I wish someone taught me when I was starting out:"  
[X Link](https://x.com/kanekallaway/status/1611067380150505486)  2023-01-05T18:29Z 11.9K followers, 19.5K engagements


"The @beehiiv effect 🚀"  
[X Link](https://x.com/kanekallaway/status/1620566552373514241)  2023-01-31T23:35Z 11.9K followers, [----] engagements


"Had my wife close her eyes and describe rooms in her dream home. In [--] minutes I made these on Midjourney (h/t @nickfloats) She was speechless. Shes now a huge fan of AI and gets it This is the way"  
[X Link](https://x.com/kanekallaway/status/1632858787274178560)  2023-03-06T21:40Z 11.9K followers, 27.3K engagements


"The story of the two fishermen resonates deeply with me. It perfectly explains why I failed consistently as a beginner builder. Challenged myself to visualize the entire story with Pixar-level graphics using only AI. h/t @dickiebush & @thedankoe"  
[X Link](https://x.com/kanekallaway/status/1637853189503590400)  2023-03-20T16:26Z 11.9K followers, 117.6K engagements


"Built an AI chatbot using @poe_platform yesterday. Its an Italian chef (Leonardo) that helps average cooks make above average tasting meals. The bot gives users ingredients recipes calories and beginner cooking tips Free to use: https://poe.com/leocooks https://poe.com/leocooks"  
[X Link](https://x.com/kanekallaway/status/1645819529640165376)  2023-04-11T16:02Z 11.9K followers, 16.1K engagements


"Drakes e-commerce store is insane 🤯 [--]. Instead of a traditional layout his team built a visual map of his mansion with linked products in each room [--]. Hes using @Shopify new Collective feature to dropship custom collabs with select partner brands h/t @harleyf"  
[X Link](https://x.com/kanekallaway/status/1684366831119929344)  2023-07-27T00:55Z 11.9K followers, 206.7K engagements


"First week full-time on content. Have made $2500 passively on Tiktok in [--] days. Biggest realization Going full-time isnt about what MORE you can do. Its about what you get to STOP DOING. Clarity of ideas & storytelling 10xd immediately after removing corporate nonsense"  
[X Link](https://x.com/kanekallaway/status/1684961694089633792)  2023-07-28T16:19Z 11.9K followers, 14.2K engagements


"@niconley I think its WhatsApp"  
[X Link](https://x.com/kanekallaway/status/1686839628043780102)  2023-08-02T20:41Z 11.9K followers, 48.2K engagements


"@isadwatson His brand consultant should be the richest person in Silicon Valley"  
[X Link](https://x.com/kanekallaway/status/1686934090216603648)  2023-08-03T02:56Z 11.9K followers, 76.1K engagements


"@SpunkyGal6 Yeah I think its the part where his wife is annoyed at the thing he loves most"  
[X Link](https://x.com/kanekallaway/status/1687087629672890368)  2023-08-03T13:06Z 11.9K followers, 44.2K engagements


"First time playing with AI video dubbing @HeyGen_Official Blew me away. Transcribed one of my shorts into Hindi Italian Spanish and German in [--] minutes. Id expect to see real-time video dubbed calls in 1-2 years. Youll be able to speak English normally and the other party with hear and see you speaking another language in real-time"  
[X Link](https://x.com/anyuser/status/1702381844392714331)  2023-09-14T18:00Z 11.9K followers, 26.7K engagements


"Shopifys partnership strategy is genius. [--]. Find the most influential creators in the world (Drake Mr. Beast) [--]. Build custom physical digital experiences with them [--]. Productize the best ones as new features for others This latest one helping Drake give free sneakers to fans is dope. They built custom geofences at each arena he performs at. So at the end of each show Drakes team blasts a bat signal on the side of the venue for a few minutes and only fans physically at the area can scan and claim. Each drop is different creating more memorable moments around the concert and another reason to"  
[X Link](https://x.com/anyuser/status/1705260512056099176)  2023-09-22T16:39Z 11.9K followers, 24.7K engagements


"This is so dope. Observable success is always a lagging indicator. Delusional self-belief has to come first On June 26th [----] a 21-year old Martin says the entire world will know of Coldplay in [--] years. He was rocking braces and handt even finalized the bands name. [--] years and [--] days later Coldplay headlines the Glastonbury Festival in front of [------] people. Legendary call. https://t.co/XfZSu3ELS5 On June 26th [----] a 21-year old Martin says the entire world will know of Coldplay in [--] years. He was rocking braces and handt even finalized the bands name. [--] years and [--] days later Coldplay"  
[X Link](https://x.com/kanekallaway/status/1720099587485302890)  2023-11-02T15:24Z 11.9K followers, 32.9K engagements


"Whos the best at designing YouTube thumbnails Need somebody who just gets it and has a track record of doing it"  
[X Link](https://x.com/anyuser/status/1728110183103230340)  2023-11-24T17:55Z 11.9K followers, [----] engagements


"Whos amazing at making thumbnails Need the actual maker not the agency head"  
[X Link](https://x.com/anyuser/status/1744850728563425535)  2024-01-09T22:36Z 11.9K followers, [----] engagements


"The bar is so low if you pursue one thing relentlessly for a decade"  
[X Link](https://x.com/kanekallaway/status/1764389377965429240)  2024-03-03T20:36Z 11.9K followers, [----] engagements


"JJ Reddick + LeBron just changed sports media. Last week they launched a first-of-its-kind basketball show Mind the Game. The first two eps have 5M+ views. It's clear they struck a chord and filled a gap in the market. This show will become a poster child for a massive shift in media.I call it the "3rd era of content" This week in Blueprint I broke down what this content shift means and how to take advantage. https://blueprint.game/p/blueprint036 https://blueprint.game/p/blueprint036"  
[X Link](https://x.com/anyuser/status/1775233303962165685)  2024-04-02T18:46Z 11.9K followers, 28.6K engagements


"Barstool for Business would be a $100M media co in [--] years. Is anyone working on this"  
[X Link](https://x.com/anyuser/status/1785771250222354793)  2024-05-01T20:40Z 11.9K followers, 193.6K engagements


"Posted my 300th video today. Been creating for [--] months. Full-time for [--]. Have had huge ups and some stalls. 500K+ followers 1B+ views $100K+ brand deals. Biggest observations: People can tell when youre actually interested in what you make. If you arent interested but the TAM is big dont chase it. Youll lose to someone that loves it or burn out You cant control outcomes only the input. Luck favors the consistent. Just make things as good as you can and come hype the next day to go again. If you need a day off take it. Dont miss three days in a row Tying your emotional health to the data"  
[X Link](https://x.com/anyuser/status/1788742402662076722)  2024-05-10T01:26Z 11.9K followers, [----] engagements


"Hate to admit this. @hormozi was right that volume is the best way to win on nearly every content platform. I tried to take the craftsman approach. [--] bangers per week.just doesn't beat [--] solids per week. Everywhere I'm going high volume is growing like a weed"  
[X Link](https://x.com/kanekallaway/status/1805258088007581925)  2024-06-24T15:14Z 11.9K followers, [----] engagements


"Had the chance to interview Zuck this week. Talked about a bunch of things hes never shared publicly. Creator AI agents Neural wristbands as a new platform Fully holographic smart glasses How hed build a creator brand today Surreal experience. Super grateful 🫡"  
[X Link](https://x.com/anyuser/status/1806365032030363876)  2024-06-27T16:32Z 11.9K followers, 55.8K engagements


"Im obsessed with world building. @poolsuite is one of the best examples. All brands want to become cults. All cults need a world to exist in. Worlds are built via relentless brand consistency across all surfaces. None better than @marty"  
[X Link](https://x.com/anyuser/status/1811406415300341815)  2024-07-11T14:25Z 11.9K followers, 57.7K engagements


"Just wrapped Year [--] as a full-time entrepreneur. Highlights: [---] videos // [----] posts 171M views 1.1M avg views/video $106K rev // $77K income (goal was $0) +233K followers Interviewed Zuck Wrote a full recap of wins losses & lessons https://blueprint.game/p/blueprint052 https://blueprint.game/p/blueprint052"  
[X Link](https://x.com/kanekallaway/status/1815401811714687422)  2024-07-22T15:01Z 11.9K followers, [----] engagements


"The modern Creator-In-Residence role will earn $500K+ per year. Every company needs one. This is a person that: [--]. Can make content & has built an audience themselves (proof) [--]. Can consistently generate high conversion organic traffic on any content platform (full stack skill) [--]. Can train/ramp winning formula with other hired creators (strategy) Every company should have one of these people. The ones that do will win massively. Companies assume hiring a creator in-house that already has an audience will solve their problem. This is only half the battle. There are few creators that can go"  
[X Link](https://x.com/kanekallaway/status/1856725808435642692)  2024-11-13T15:48Z 11.9K followers, [----] engagements


"Got the chance to interview Spotify CEO Daniel Ek. Surreal moment for me. Covered a few things Ive never heard him talk about: His thoughts on AI in music How Rogan influenced Spotifys move into video Innovators Dilemma (stay music only vs expand) Spotifys next frame breaking product Full interview: https://youtu.be/Tw64JwEViic https://youtu.be/Tw64JwEViic"  
[X Link](https://x.com/anyuser/status/1857438570518098109)  2024-11-15T15:00Z 11.9K followers, [----] engagements


"Growing up is learning that systems beat talent over long-term 100% of the time"  
[X Link](https://x.com/kanekallaway/status/1858769405607637053)  2024-11-19T07:08Z 11.9K followers, [----] engagements


"30K subs in [--] days off [--] videos. Never felt more love on anything Ive ever created online. Excited to keep getting better"  
[X Link](https://x.com/anyuser/status/1862015923680592132)  2024-11-28T06:09Z 11.9K followers, 21.8K engagements


"If you want to grow on YouTube DO NOT promote your videos on any other social platform. I believe this to be true for all social channels. Ive grown my YouTube from [--] - 50K subs in the last [--] months essentially in silence. I havent crossposted any of the videos on any other platforms (except for a couple rogue tweets). I have 700K+ followers elsewheremost have no clue Im crushing on YouTube. Its counterintuitive but heres why not crossposting leads to faster growth. Social algos are seeking content audience fit. The best confirmation that they are doing their job is when they serve your"  
[X Link](https://x.com/anyuser/status/1869787173911965935)  2024-12-19T16:49Z 11.9K followers, [----] engagements


"Products will become easier distribution will become harder. Were entering the distribution era. Most valuable thing you can do is have an on-target audience. Creators that can create high performing content at scale will command a massive premium. Generational opp"  
[X Link](https://x.com/kanekallaway/status/1870356919673926089)  2024-12-21T06:33Z 11.9K followers, [----] engagements


"Creator-in-Residence role will emerge in next few years. $300-$500K/year Will become most important non-product role in every business. CIRs job is to engineer distribution on demand. A god-tier CIR is the distribution equivalent of a 10x engineer. This is the #1 role for anyone that is obsessed with content/marketing/psychology Modern content stack is short-form + long-form + email CIRs can drop into any business design the strategy for all three channels and build team to execute across this stack. This role becomes increasingly more important as distribution gets harder (which will happen"  
[X Link](https://x.com/anyuser/status/1870610418592530476)  2024-12-21T23:20Z 11.9K followers, 40.2K engagements


"0 to 50K subs from [--] videos in first [--] days on YouTube. Ive cracked the formula for long-form knowledge creator content. Both short-form & long-form video are now solved (strategy + proof of implementation). If given enough time and an A-tier creator I am 100% confident I could set up a content engine for any business in any space. Next step on YouTube is doubling volume to triple growth rateshould be at max clip by Feb (expecting 250K subs by end of 2025) Beyond shorts & YouTube there are [--] more content formats I will master in [----] and then should have all [--] humming automated and printing"  
[X Link](https://x.com/anyuser/status/1870873958968693234)  2024-12-22T16:48Z 11.9K followers, 67.6K engagements


"This video breaks down my [--] year plan to go from $0 to a $100M holdco. Filmed it [--] months into the journey. Currently [--] months in & ahead of pace. Im so happy I pushed myself to make this. You can hear the uncertainty and lack of confidence in my voice. At this stage I had no idea what it would take to execute against this. I was still working a job I hated. Since filming Ive done nothing but work [--] hour days & sprint. Still early but excited to make the recap video [--] years from now. If youre early in the journey let this be a reminder to make one of these as an internet artifact. Future"  
[X Link](https://x.com/kanekallaway/status/1870913173920092169)  2024-12-22T19:23Z 11.9K followers, [----] engagements


"Super easy tactic to dramatically improve your content Instead of framing things me me me Frame them you you you Most people start by saying I just did X and heres why it matters Dont do this. First create the curiosity loop by framing around the benefit that the viewer wants (If you want $1M in the next year) Then only use personal (me) to validate and prove why your formula/process/tips will get them there. I struggled with this for a long time. I wanted people to trust me so would always lead with look what Ive done But this doesnt connect deeply enough with the viewers personal problems"  
[X Link](https://x.com/kanekallaway/status/1870980948579467429)  2024-12-22T23:53Z 11.9K followers, [----] engagements


"This has been my secret to growing deep audiences fast Give away 100% of your best info. I used to think the right strategy was to give 95% for free but hold the last 5% (the secret sauce). But this is the wrong approach Because its that last 5% that will credentialize you as the 1/1 expert to your target buyer. So you should give it all for free100% of it. Then where you monetize is the implementation. You give sauce and sell speed. If someone is a scrappy go-getter and can implement your knowledge on their own they likely wouldnt pay you forever anywaysso let them have it and applaud them"  
[X Link](https://x.com/kanekallaway/status/1871315179147071758)  2024-12-23T22:01Z 11.9K followers, [----] engagements


"We are entering the distribution era. If you dont have distribution solved your business will not survive. 2000-2024: Products are hard content is easy 2025-2050: Content is hard products are easy"  
[X Link](https://x.com/anyuser/status/1871329183642931526)  2024-12-23T22:56Z 11.9K followers, 172.4K engagements


"If you want to build an audience show how you do X. If you want to build a cult inspires others to do X for themselves. Be the thing that inspires the others to make their thing"  
[X Link](https://x.com/kanekallaway/status/1871795594387509500)  2024-12-25T05:50Z 11.9K followers, [----] engagements


"If you want more out of life try this Next year give yourself the gift of intensity. For one year go all in and relentlessly pursue something. I wish I did it sooner. From age 21-29 I more or less mailed it in. I was applying 5% of my potential in a job I hated. Most of my non-work time was spent in the social spin cyclelots of drinking watching TV etc. Wasted potential. It can be so easy to fall into this trap if you dont live on offense. I was sleepwalking through life. But [--] years agoI woke up. I decided to pursue maniacally go all-in and apply 100% of my potential towards building my"  
[X Link](https://x.com/kanekallaway/status/1872285580999966930)  2024-12-26T14:17Z 11.9K followers, 14.8K engagements


"Im going all in [----]. [--]. Will keep partnering with most influential tech/AI companies in the world [--]. Will scale YouTube to 250K subs [--]. Will scale total following to 1.5M [--]. Will build the best software/agent in the world for content [--]. Will scale income to $250K/month Spent a long time wandering figuring out strategy testing and learning. Ive really enjoyed playing this first phase of the game but was riddled with overthinking & distractions. Im now entering go mode a completely different mindset & approach. Brutal focus & heavily ratcheted intensity. Excited to keep going"  
[X Link](https://x.com/kanekallaway/status/1873571542958789014)  2024-12-30T03:27Z 11.9K followers, [----] engagements


"Life gets more fun when you realize retirement isnt the goal. The game is the goal. Sprint for the chance to play a game you like and then earn enough to keep playing forever. For those not yet playing a game you enjoy I feel for you. This is where true unhappiness comes from. I hated this phase. Part of the reason I make content the way I do (giving away answers) is to help you get through this phase. But if you already are playing a game you enjoy and youre not happy its because of comparison. If you couldnt see anyone elses scores and were playing a fun game with friends youd be max happy."  
[X Link](https://x.com/anyuser/status/1874165344354656692)  2024-12-31T18:46Z 11.9K followers, [----] engagements


"What makes content hard. [--]. You know your first [--] reps will suck [--]. You have to go all-out on them to actually get better So on day [--] you have to accept that your next 100-200 hours of full effort will not drive a measurable result. This is why most don't last. But if you can just bring yourself to get past those first [---] hours you unlock a lifetime of opportunity"  
[X Link](https://x.com/kanekallaway/status/1879695120276275513)  2025-01-16T01:00Z 11.9K followers, [----] engagements


"I wish I learned this sooner. And I'd have paid my life savings at 21yo to understand it fully. The most important factor to success.is craft longevity. Let's break it down. The only way to win is to not quit. The only way to not quit is to like what you're doing. So your initial goal is to find something you like doing. Easy enough.work needs to become play. The only true moat is when work becomes play because world class is on the other side of maxed out obsession. But here's the wrinkle. As you get older and progress through life seasons the things you enjoy doing will change. Play in your"  
[X Link](https://x.com/anyuser/status/1880371879237808406)  2025-01-17T21:49Z 11.9K followers, [----] engagements


"0 - 100K subs on YouTube in [--] months. Dropping video next week explaining how I did it. Hands down my favorite medium to create on. 1M next"  
[X Link](https://x.com/anyuser/status/1903115222509867177)  2025-03-21T16:03Z 11.9K followers, 37.7K engagements


"Blows my mind how many business owners aren't going all in on organic video. The lead gen is insane. And the wild part is how low the bar is to win if you know what you're doing. Just need 3-5 posts per week above minimum viable quality. In 3-6 months you're one of the top voices in your category. All this valuable expertise is locked behind the "how do I make non-cringey videos" problem I spent the last few months building out a foolproof blueprint to unlock it for any business owner. I've been crushing with content for a while now but I wanted to see if my methods were transferrable. Have"  
[X Link](https://x.com/kanekallaway/status/1903204841826160975)  2025-03-21T21:59Z 11.9K followers, [----] engagements


"Blows my mind that every company isn't going all-in on video content. In next 12-24 months products will 1000x and AI content will 1000x. Ability to cut through noise and get attention on demand will become most valuable skill in business. Video is still best content opportunity rn because it's just hard/awkward enough that most are too lazy/distracted to tackle it. I'm seeing insane lead gen from businesses across every category that are doubling down on organic video. Common misconceptions: [--]. It takes too long to build an audience large enough to move the needle (not true with answer key"  
[X Link](https://x.com/anyuser/status/1911971088067600879)  2025-04-15T02:33Z 11.9K followers, [----] engagements


"Simple tip to 10x video views. Everyone talks about improving your hooks.of course. But the non-obvious tweak is that you need to improve your hook alignment. The spoken hook (what you say) is the 3rd most important aspect. The visual hook (the visuals you show) and the written hook (the non-caption title text you write) are far more important. This is because our eyes comprehend before the ears do (speed of light vs sound). So in order of importance it's: [--]. Visual hook [--]. Written hook [--]. Spoken hook But here's even more sauce. Getting each one right independently is good but to be great you"  
[X Link](https://x.com/kanekallaway/status/1912316912198943206)  2025-04-16T01:27Z 11.9K followers, [----] engagements


"Showed o-3 w/ deep research to a couple friends last night. Their minds were blown. They had never heard of Claude. Both are mgmt consultants at top firms. Immediately after showing them both said there goes my job Probably nothing"  
[X Link](https://x.com/anyuser/status/1916494109675565321)  2025-04-27T14:06Z 11.9K followers, [----] engagements


"I love creating on YouTube. So much work goes into every video but it feels like the ikigai of content formats for my skillset and what the market wants. It's at least 5x harder to win consistently on YouTube vs short-form but the rewards are 10-100x greater. Zero chance I could have done it without a proper team. This team requirement is one of the great moats that makes winning on YouTube so valuable. Most people with valuable expertise locked in their head don't have the bandwidth to spend [--] hours/week brute forcing it themselves. The cost barrier to attack properly with a team is min"  
[X Link](https://x.com/kanekallaway/status/1917424130384687482)  2025-04-30T03:41Z 11.9K followers, [----] engagements


"Posted a Youtube video today about building an audience of buyers (not just viewers) Full masterclass w/ tactical step by step. If you want to build an audience that will support a $1M/year business this playbook works for any industry. Search "Kallaway Marketing" on YouTube to find it"  
[X Link](https://x.com/kanekallaway/status/1917672141207593312)  2025-04-30T20:07Z 11.9K followers, [----] engagements


"Just moved back to NYC (from San Diego). Fully in the entrepreneur/creator trenches. Haven't ever had an in-person network of other builders. Who should I meet"  
[X Link](https://x.com/kanekallaway/status/1920913392753058113)  2025-05-09T18:46Z 11.9K followers, [----] engagements


"Looking to hire an Art Director / Designer that is a combo of goat creative but also cracked with AI image/video gen tools. Need someone to help me build a visual system (assets + prompts). Who is the best person that lives at the intersection of visual design + AI"  
[X Link](https://x.com/kanekallaway/status/1945208095174533595)  2025-07-15T19:45Z 11.9K followers, [----] engagements


"All of my homies from the '23 - '24 content class are crushing rn @rpnickson @rileybrown_ai @alexgarcia_atx @orenmeetsworld @Shwinnabego @calum_johnson9 @zachpogrob Everyone is playing different games but all winning massively in their categories. The one constant.nobody stopped posting. Just rep after rep after rep after rep. Takes 100-200 quality reps to start seeing the compounding begin to work. I think all would admit (including myself) that we underestimated the compounding advantage and opportunity scale that came post the [---] reps"  
[X Link](https://x.com/kanekallaway/status/1945611445338521772)  2025-07-16T22:28Z 11.9K followers, [----] engagements


"In the future of business only [--] things matter. "Build Ability" - can you make products "Domain Expertise" - do you know stuff others don't "Distribution" - can you get attention on products In an AI world: Build Ability gets unlocked for 100x-10000x Domain expertise moats go to near zero Still helps to have engineer builder brain (but it's less of a moat than it was). Still helps to have deep domain expertise (but it's less of a moat than it was). Distribution will get much harder and more expensive (increasing moat). If you're [--] and want to start a company in the next era you need to"  
[X Link](https://x.com/kanekallaway/status/1945842033123586170)  2025-07-17T13:44Z 11.9K followers, [----] engagements


"We have [--] months until all social feeds go pay to play. Free organic reach will drop to 10% of what it is now. This will reset attention economy and break most business models. Most are not positioned accordingly. Get it while you can"  
[X Link](https://x.com/anyuser/status/1946013578307227749)  2025-07-18T01:06Z 11.9K followers, [----] engagements


"Heres the unfair growth playbook for any podcast. [--]. Add one incremental sponsor per episode [--]. Roll all sponsorship rev into whop to pay clippers [--]. Clippers make clips. [--] out of [--] crushes [--]. Direct all clip traffic back to your main YouTube [--]. As flywheel spins YouTube grows sponsor pays more get more clippers grows faster infinite printer This is what all the big pods do fairly easy to scale. Reasons this doesnt work: [--]. Your pod is too high noise / low value so there isnt as much gold to clip (theyll still find stuff but not as efficient per ep) [--]. You have too much cutting/animation"  
[X Link](https://x.com/anyuser/status/1946222771920400795)  2025-07-18T14:57Z 11.9K followers, [----] engagements


"Just hit 200K subs on Youtube in first [--] months. I've cracked the Youtube playbook for educational/business owner content. Will package up and share the playbook soon. When I started this channel I only had one goal.become the highest signal source (value per min) in the content strategy/content marketing space. I wanted people to watch one video and think "holy shit how is this free".and then watch [--] more without that feeling fading away. The biggest unlock was actually having the answers people wanted and then giving them away for free in an easily digestible way. The second biggest unlock"  
[X Link](https://x.com/anyuser/status/1947281570332618905)  2025-07-21T13:04Z 11.9K followers, 11.6K engagements


"You are the niche is dumbest possible content strategy for beginners. Ill die on this hill. Heres the explanation for why this doesnt work in [----] and what to do instead First why is this a losing strategy You are the niche recommends creators talk about whatever topics are interesting to them. Share your story people will love it The problem is that this implies the viewer is watching your content for you. They arent. Theyre watching for them. They want either entertainment or educational value from the message/story that can help them in their life. The truth is outside of a couple of their"  
[X Link](https://x.com/anyuser/status/1984292559871414691)  2025-10-31T16:13Z 11.9K followers, 14.9K engagements


"This may sound tone deaf to some After $30K/month net ($700K/year gross) more money doesnt matter. I thought it would but it doesnt. With $30K/month net you can live max comfy in any city. You can eat wherever drive whatever live wherever travel whenever however wherever etc. Price of groceries doesnt matter. Price of dinner doesnt matter. Price of vacation doesnt matter. Any money above this number is either points (for the ego game) or fuel (to grow other things). I didnt believe the more money doesnt matter cap would be so low but it is. Once you hit this level the freedom that comes with"  
[X Link](https://x.com/anyuser/status/1985060611689005559)  2025-11-02T19:05Z 11.9K followers, 703.3K engagements


"Lmao have lived in NYC for most of my adult life. Would send pic of skyline out my window but dont need these guys knowing where I live. [--]. First class is better experience than private most of the time & much better ROI. Agreed that you cant afford it on $30K net so good point [--]. Yes you can and I do. Price of uber black in NYC isnt much of a surcharge from Comfort [--]. Yes you can this costs maybe $1-$2K per month. Can easily sub this for dinners out of a priority. Probably cant do this and Carbone 3x/week so agreed [--]. Im typing this from a [--] bed ultra luxury apt rn Would be good to have more"  
[X Link](https://x.com/kanekallaway/status/1985107436982907303)  2025-11-02T22:11Z 11.9K followers, 23.9K engagements


"@MattEpstein16 Is your middle name Jeffrey Why are you going out this much buying tables"  
[X Link](https://x.com/anyuser/status/1985161337584923068)  2025-11-03T01:45Z 11.9K followers, [----] engagements

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