# ![@cjgustafson Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::945681802517254145.png) @cjgustafson CJ Gustafson

CJ Gustafson posts on X about business, finance, cfo, money the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::945681802517254145/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::945681802517254145/c:line/m:interactions.svg)

- [--] Week [-----] -25%
- [--] Month [------] -94%
- [--] Months [-------] +272%
- [--] Year [-------] -68%

### Mentions: [--] [#](/creator/twitter::945681802517254145/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::945681802517254145/c:line/m:posts_active.svg)

- [--] Months [--] -3.90%
- [--] Year [---] -36%

### Followers: [------] [#](/creator/twitter::945681802517254145/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::945681802517254145/c:line/m:followers.svg)

- [--] Week [------] -0.01%
- [--] Month [------] +0.14%
- [--] Months [------] +2.10%
- [--] Year [------] +5.20%

### CreatorRank: [---------] [#](/creator/twitter::945681802517254145/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::945681802517254145/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  38.24% [stocks](/list/stocks)  5.88% [technology brands](/list/technology-brands)  4.9% [countries](/list/countries)  3.92% [automotive brands](/list/automotive-brands)  2.94% [social networks](/list/social-networks)  0.98% [products](/list/products)  0.98% [fashion brands](/list/fashion-brands)  0.98%

**Social topic influence**
[business](/topic/business) 15.69%, [finance](/topic/finance) 12.75%, [cfo](/topic/cfo) 11.76%, [money](/topic/money) 10.78%, [company](/topic/company) 5.88%, [in the](/topic/in-the) 5.88%, [if you](/topic/if-you) 5.88%, [financial](/topic/financial) 5.88%, [key](/topic/key) 5.88%, [whats the](/topic/whats-the) 5.88%

**Top accounts mentioned or mentioned by**
[@mavenhq](/creator/undefined) [@substack](/creator/undefined) [@brexhq](/creator/undefined) [@kurtishanni](/creator/undefined) [@asanwal](/creator/undefined) [@runthenumberswithcj](/creator/undefined) [@jasonlk](/creator/undefined) [@breakingsaas](/creator/undefined) [@10kdiver](/creator/undefined) [@aakashgupta](/creator/undefined) [@datarails](/creator/undefined) [@netsuites](/creator/undefined) [@tropicapp](/creator/undefined) [@cbinsights](/creator/undefined) [@trevor_ewen](/creator/undefined) [@csouzazep](/creator/undefined)

**Top assets mentioned**
[ACV Auctions Inc. (ACVA)](/topic/$acva) [ServiceNow Inc (NOW)](/topic/servicenow) [Uber Technologies, Inc. (UBER)](/topic/$uber)
### Top Social Posts
Top posts by engagements in the last [--] hours

"CFO of ACV Auctions and former CFO of Fitbit Inc. Bill Zerella tells us what some CFOs get wrong when it comes to budget allocation on today's episode of Run the Numbers. Full Episode: https://bit.ly/4aLaGdg https://bit.ly/4aLaGdg"  
[X Link](https://x.com/cjgustafson/status/1797669720138637747)  2024-06-03T16:40Z 22.7K followers, [----] engagements


"http://x.com/i/article/2004638836102684672 http://x.com/i/article/2004638836102684672"  
[X Link](https://x.com/cjgustafson/status/2004641919276589058)  2025-12-26T19:54Z 22.7K followers, 104.8K engagements


"Yea AI is great and everything But how about a treadmill and a Garmin watch that tell you the same pace Anybody working on that"  
[X Link](https://x.com/cjgustafson/status/2020478790678294949)  2026-02-08T12:44Z 22.7K followers, [----] engagements


"Imagine wanting to vibe code your way through SOC [--] compliance rather than just paying the $ for Salesforcelmao"  
[X Link](https://x.com/cjgustafson/status/2020480400364085604)  2026-02-08T12:50Z 22.7K followers, [----] engagements


"These ads absolutely bodied OpenAI But the joke might be on Anthropic long term Voluntarily precluding yourself from ever monetizing via the worlds best business model (ads) Makes for great material but its not great for optionality Ads are coming to AI. But not to Claude. Keep thinking. https://t.co/n2yECeBWyT Ads are coming to AI. But not to Claude. Keep thinking. https://t.co/n2yECeBWyT"  
[X Link](https://x.com/cjgustafson/status/2020565382470189292)  2026-02-08T18:28Z 22.7K followers, [----] engagements


"The capital intensity of a business like Rivian is hard to match. And tomorrow CFO Claire McDonough explains what it takes - a background in banking (and French Pastry) to run one of the largest electric car manufacturers in the world. We talk about how the capital requirements of Rivians business model shape how she thinks about the role of CFO raising nearly $14B to IPO and forecasting for new products. Plug in this ones electric Listen and subscribe https://www.youtube.com/@RuntheNumberswithCJ https://www.youtube.com/@RuntheNumberswithCJ"  
[X Link](https://x.com/cjgustafson/status/2021565732224459241)  2026-02-11T12:43Z 22.8K followers, [---] engagements


"Rivian CFO Claire McDonough explains how federal EV tax credits actually work from the $7500 consumer incentive to the lesser-known regulatory credit market that shapes OEM pricing and unit economics. She breaks down how these credits influence EV demand pricing strategy and why they effectively act as both an incentive for EVs and a tax on combustion vehicles. A clear plain-English explanation of one of the most misunderstood dynamics in EV economics. #runthenumbers #rivian #eveconomics #evtaxcredits #capitalallocation https://twitter.com/i/web/status/2022279938565378512"  
[X Link](https://x.com/cjgustafson/status/2022279938565378512)  2026-02-13T12:01Z 22.7K followers, [---] engagements


"The latest Private Company SaaS Benchmarks are here. How did [----] finish TL;DR: 1) Growth is (somewhat) re-accelerating between $5M$50M ARR 2) Rule of [--] is sad between $5M$25M ARR 3) NDR is making a quiet comeback For the full [--] page deck: https://www.mostlymetrics.com/p/download-2025-private-company-benchmarks https://www.mostlymetrics.com/p/download-2025-private-company-benchmarks"  
[X Link](https://x.com/cjgustafson/status/2022366353622249659)  2026-02-13T17:44Z 22.7K followers, [---] engagements


"Rivian CFO Claire McDonough explains why working capital efficiency is one of the most underestimated challenges in EV manufacturing from inventory management to geopolitical risk and time on water. She breaks down why taking days out of the system matters how just-in-time decisions really work at scale and why being short a single part can be the most expensive mistake a manufacturer can make. A clear look at cash discipline inside capital-intensive EV production. #runthenumbers #rivian #workingcapital #eveconomics #manufacturing https://twitter.com/i/web/status/2023004556934717785"  
[X Link](https://x.com/cjgustafson/status/2023004556934717785)  2026-02-15T12:00Z 22.7K followers, [---] engagements


"Wow. Congrats to @brexHQ team on a historic acquisition by CapitalOne. Youve made a lot of finance and accounting nerds like me better at their jobs. And I truly appreciate how youve always innovated with us in mind. Major props on the next chapter. (Had a blast writing this deep dive over the summer) https://www.mostlymetrics.com/p/brex-s-third-chapter-building-the-intelligent-finance-future https://www.mostlymetrics.com/p/brex-s-third-chapter-building-the-intelligent-finance-future"  
[X Link](https://x.com/cjgustafson/status/2014524289727222197)  2026-01-23T02:23Z 22.7K followers, [----] engagements


"@jasonlk Well said. ServiceNow was nuts. renewal rate actually went up a point. At time like this I must quote Hemmingway: https://x.com/cjgustafson/status/2018098643153166592 https://t.co/LWpRKryG9v https://x.com/cjgustafson/status/2018098643153166592 https://t.co/LWpRKryG9v"  
[X Link](https://x.com/cjgustafson/status/2018110103866511833)  2026-02-01T23:51Z 22.7K followers, [----] engagements


"Id like to buy my SF peeps a beer If youre a finance leader in the SF area Id love to buy you a Miller Lite or three on Thursday February 12th. Im hosting a Happy Hour for Mostly Metrics readers RSVP below & bring your best SaaS knock knock joke https://partiful.com/e/cq6eRwFZUh9YWodBFM3Kc=2H5i-2hA https://partiful.com/e/cq6eRwFZUh9YWodBFM3Kc=2H5i-2hA https://partiful.com/e/cq6eRwFZUh9YWodBFM3Kc=2H5i-2hA https://partiful.com/e/cq6eRwFZUh9YWodBFM3Kc=2H5i-2hA"  
[X Link](https://x.com/cjgustafson/status/2018863666142089486)  2026-02-04T01:46Z 22.8K followers, [---] engagements


"Watching SaaS sell off and that Patriots return to the Super Bowl"  
[X Link](https://x.com/cjgustafson/status/2019743398832287843)  2026-02-06T12:02Z 22.7K followers, [---] engagements


"Secrets of the business world I wish someone let me in on sooner:"  
[X Link](https://x.com/cjgustafson/status/1541146283825676288)  2022-06-26T19:48Z 22.7K followers, [---] engagements


"The median CFO salary in the United States is $393377. There are multiple paths you can take to this powerful position. If you're in finance here's what you should know about becoming a CFO:"  
[X Link](https://x.com/cjgustafson/status/1542609676696698887)  2022-06-30T20:43Z 22.7K followers, [----] engagements


"First it's important to know what a CFO's day-to-day responsibilities are. They can be split into three buckets. [--]. Financial Strategy [--]. Reporting and [--]. Book Keeping"  
[X Link](https://x.com/cjgustafson/status/1542609679012052997)  2022-06-30T20:43Z 22.7K followers, [---] engagements


"An estimated [------] people applied to work in private equity last year. Less than 3% got a job. Here's what you should know about the industry if you're looking to break in:"  
[X Link](https://x.com/cjgustafson/status/1544771426330312706)  2022-07-06T19:53Z 22.7K followers, [---] engagements


"Less than 4% of stock pickers beat the market. Many have gone dead broke trying. A select few have made billions. Here are the ways it's been done:"  
[X Link](https://x.com/cjgustafson/status/1546155542204358656)  2022-07-10T15:33Z 22.7K followers, [----] engagements


"The median COO salary in the United States is $464033. There are multiple paths you can take to this powerful position. If you are in business here's what you should know about becoming a COO:"  
[X Link](https://x.com/cjgustafson/status/1547678077911609344)  2022-07-14T20:23Z 22.7K followers, [----] engagements


"COO's can be split into six types: [--]. The Executor [--]. The Change Agent [--]. The Mentor [--]. The Systems Wizard [--]. The CFO as COO [--]. The Sales and Marketing Genius"  
[X Link](https://x.com/cjgustafson/status/1547678084962217986)  2022-07-14T20:23Z 22.7K followers, [---] engagements


"10 mistakes you're making with financial metrics (and how to fix them):"  
[X Link](https://x.com/cjgustafson/status/1549122539770847238)  2022-07-18T20:02Z 22.7K followers, [---] engagements


"Financial metrics are the lifeblood of any business. But these [--] mistakes can destroy a company:"  
[X Link](https://x.com/cjgustafson/status/1551666857849020420)  2022-07-25T20:33Z 22.7K followers, [---] engagements


"Financial metrics reveal a company's story Here are [--] threads on financial metrics That EVERY business owner and investor should read:"  
[X Link](https://x.com/cjgustafson/status/1552753266831884288)  2022-07-28T20:30Z 22.7K followers, [----] engagements


"Stop wasting your time with vanity metrics. Start tracking these [--] proven business metrics. (They all come from real startups)"  
[X Link](https://x.com/cjgustafson/status/1555172203196456960)  2022-08-04T12:42Z 22.7K followers, [----] engagements


"The median CEO salary in the United States is $798373. There are multiple paths you can take to this powerful position. If you're in business here's what you should know about becoming a CEO:"  
[X Link](https://x.com/cjgustafson/status/1560359637056196611)  2022-08-18T20:15Z 22.7K followers, [---] engagements


"Airbnb PayPal and Uber. All built billion dollar empires using network effects. These are the metrics they track (and you should too):"  
[X Link](https://x.com/cjgustafson/status/1565434831642697731)  2022-09-01T20:22Z 22.7K followers, [----] engagements


". @BreakingSaaS just dropped the hottest Free Cashflow mixtape of [----]. 🔥🔥🔥 https://breakingsaas.substack.com/p/digging-into-saas-fcfr=cxcvo&utm_medium=ios https://breakingsaas.substack.com/p/digging-into-saas-fcfr=cxcvo&utm_medium=ios"  
[X Link](https://x.com/cjgustafson/status/1566847278064832512)  2022-09-05T17:54Z 22.7K followers, [---] engagements


"Yesterday my newsletter hit [----] subscribers. I went from hopelessly screaming into the abyss to riding rocket ship. This graphic sums up the journey. Some humble tips for those who want to build an audience:"  
[X Link](https://x.com/cjgustafson/status/1568973905511038978)  2022-09-11T14:45Z 22.7K followers, [---] engagements


"The median CFO salary in the United States is $393377. There are multiple paths you can take to this powerful position. If you're in finance here's what you should know about becoming a CFO:"  
[X Link](https://x.com/cjgustafson/status/1570501974835052544)  2022-09-15T19:57Z 22.7K followers, [----] engagements


"First it's important to know what a CFO's day-to-day responsibilities are. They can be split into three buckets. [--]. Financial Strategy [--]. Reporting and [--]. Book Keeping"  
[X Link](https://x.com/cjgustafson/status/1570501977196433409)  2022-09-15T19:57Z 22.7K followers, [---] engagements


"Reporting includes: [---] statement modeling (Income statement Balance sheet Cash Flows) -Analysis of budget to actuals -Budget re-forecsating -Board reporting -Earnings releases cc: @10kdiver https://x.com/10kdiver/status/1490069145186041858 1/ Get a cup of coffee. In this thread I'll show you how to read and understand a company's Balance Sheet. As investors we should be able to judge businesses by looking at their financial statements. And the Balance Sheet of course is [--] of [--] key financial statements: https://t.co/6D0HA0vmEN https://x.com/10kdiver/status/1490069145186041858 1/ Get a cup of"  
[X Link](https://x.com/cjgustafson/status/1570501981877288960)  2022-09-15T19:57Z 22.7K followers, [---] engagements


"As a finance person Im begrudgingly realizing: -the CEOs job is sales -the law firm partners job is sales -the investment banking MDs job is sales -the big four tax consultants job is sales Its not enough to just be an expert in your domain you have to know how to sell"  
[X Link](https://x.com/cjgustafson/status/1571136560137121793)  2022-09-17T13:58Z 22.7K followers, [---] engagements


"College class room sizes are limited by physical constraints. But virtual cohorts like @MavenHQ and newsletter platforms like @substack allow teachers to produce content at zero marginal cost per student. This breaks down borders both economic and geographic"  
[X Link](https://x.com/cjgustafson/status/1579088741305663489)  2022-10-09T12:37Z 22.7K followers, [---] engagements


"@MavenHQ @substack The first area to be disrupted will be business education. More specifically: -private & public marketing investing -finance & accounting and -product marketing Who are the potential teachers How can you get your hands on some of this content today (mostly for free)"  
[X Link](https://x.com/cjgustafson/status/1579088743364968450)  2022-10-09T12:37Z 22.7K followers, [---] engagements


"@MavenHQ @substack 1/ Subject: Small Business Finance Who: @KurtisHanni Where to Learn: https://maven.com/practical-finance/financials-decoded https://maven.com/practical-finance/financials-decoded"  
[X Link](https://x.com/cjgustafson/status/1579088745634086915)  2022-10-09T12:37Z 22.7K followers, [---] engagements


"@MavenHQ @substack @KurtisHanni 2/ Subject: Product Management Who: @aakashgupta Where to learn: https://aakashgupta.substack.com/utm_source=homepage_recommendations&utm_campaign=230760 https://aakashgupta.substack.com/utm_source=homepage_recommendations&utm_campaign=230760"  
[X Link](https://x.com/cjgustafson/status/1579088747966205952)  2022-10-09T12:37Z 22.7K followers, [---] engagements


"I lost $209640 of my own money trying to start a business. Writing about failure sucks. But here's the real story:"  
[X Link](https://x.com/cjgustafson/status/1582102913454833678)  2022-10-17T20:15Z 22.7K followers, [---] engagements


"I have a degree in finance. But I wish I learned these [--] tactical skills before taking my first job. You can learn them here on twitter:"  
[X Link](https://x.com/cjgustafson/status/1583820523762589696)  2022-10-22T14:00Z 22.7K followers, [---] engagements


"Yesterday my newsletter hit [-----] subscribers. I went from hopelessly screaming into the abyss to riding rocket ship. This graphic sums up the journey. Some humble tips for those who want to build an audience:"  
[X Link](https://x.com/cjgustafson/status/1587536222955704321)  2022-11-01T20:05Z 22.7K followers, [---] engagements


"Financial metrics reveal a company's story Here are [--] threads on financial metrics That EVERY business owner and investor should read:"  
[X Link](https://x.com/cjgustafson/status/1588868486939516934)  2022-11-05T12:19Z 22.7K followers, [----] engagements


"The leading cause of death For businesses in the US Is poor cash flow management. [--] threads so you can avoid going broke:"  
[X Link](https://x.com/cjgustafson/status/1591419300421705730)  2022-11-12T13:15Z 22.7K followers, [---] engagements


"What's the difference between Venture Capital and Private Equity A lot. Read on:"  
[X Link](https://x.com/cjgustafson/status/1592170563086258177)  2022-11-14T15:00Z 22.7K followers, [----] engagements


"Private Equity and Venture Capital are often used synonymously. Both invest in private companies whose shares are not publicly traded on exchanges. However VCs generally invest earlier in a company's lifecycle than PE"  
[X Link](https://x.com/cjgustafson/status/1592170565510610945)  2022-11-14T15:00Z 22.7K followers, [---] engagements


"To go one level deeper we can categorize private market investors by stage: 1/ Angel: Individuals 2/ Seed: 1st institutional check 3/ Growth: Series A - C 4/ Late Stage / Crossover: C through IPO 5/ Buyout: Majority control Debt Note: There IS OVERLAP Let's dig into each"  
[X Link](https://x.com/cjgustafson/status/1592170567544840192)  2022-11-14T15:00Z 22.7K followers, [---] engagements


"According to the Boston Consulting Group there was more than $1.7 Trillion in M&A deal activity in just the first half of [----]. Here are the [--] most common M&A Strategies all on one page with real life examples"  
[X Link](https://x.com/cjgustafson/status/1597204180279623680)  2022-11-28T12:22Z 22.7K followers, [----] engagements


"What's the difference between Renewal Rate and Retention Rate A lot. Read on:"  
[X Link](https://x.com/cjgustafson/status/1597214995137253377)  2022-11-28T13:05Z 22.7K followers, [---] engagements


"Dilution is one of the most misunderstood concepts in startup land. But many employees are afraid to ask for a simple explanation. Heres how it works:"  
[X Link](https://x.com/cjgustafson/status/1598661476079865857)  2022-12-02T12:52Z 22.7K followers, [---] engagements


"What's the difference between a marketplace a platform and an aggregator More than you think. Read on:"  
[X Link](https://x.com/cjgustafson/status/1599740887390732288)  2022-12-05T12:22Z 22.7K followers, [---] engagements


"How does the "middleman" make money It's something called a "Take Rate". And getting your Take Rate right can make or break your biz. Here's a crash course:"  
[X Link](https://x.com/cjgustafson/status/1600962183801741339)  2022-12-08T21:15Z 22.7K followers, [---] engagements


"It's here - the [----] SaaS Fundraising Napkin What did you need to raise money this past year We've summarized Seed to IPO all on one page:"  
[X Link](https://x.com/cjgustafson/status/1604814327055368193)  2022-12-19T12:22Z 22.7K followers, 69.5K engagements


"So what does a VC Term Sheet actually look like Let's break down the key elements of a basic term sheet:"  
[X Link](https://x.com/cjgustafson/status/1606033104971374609)  2022-12-22T21:05Z 22.7K followers, 120.2K engagements


"How much equity do CEOs own when their company goes public It's less than you think. (source: Harvard Business School)"  
[X Link](https://x.com/cjgustafson/status/1606263901317914628)  2022-12-23T12:22Z 22.7K followers, 38.3K engagements


"Stop wasting your time with vanity metrics. Start tracking these [--] proven business metrics. (They all come from real startups)"  
[X Link](https://x.com/cjgustafson/status/1608075801773150208)  2022-12-28T12:22Z 22.7K followers, 124.8K engagements


"Made my first dollar online today. Damn good feeling"  
[X Link](https://x.com/cjgustafson/status/1613182594560008195)  2023-01-11T14:34Z 22.7K followers, 33.3K engagements


"Not all cfos who use a MacBook go to jail but all cfos who went to jail were using a MacBook"  
[X Link](https://x.com/cjgustafson/status/1613567890640310273)  2023-01-12T16:05Z 22.7K followers, 79.4K engagements


"I knew an entrepreneur who used to put all his checks to suppliers in the microwave Here's the crazy story and what it taught me about the cash conversion cycle"  
[X Link](https://x.com/cjgustafson/status/1614236421572673536)  2023-01-14T12:22Z 22.7K followers, 340.2K engagements


"How does the Finance department's structure evolve at a startup over time I've been exploring this first-hand as a CFO. Read on:"  
[X Link](https://x.com/cjgustafson/status/1616179989996519431)  2023-01-19T21:05Z 22.7K followers, 101.1K engagements


"I've spent half of my career trying to nail one formula: LTV to CAC (that's lifetime value to customer acquisition cost) The following threads will allow you to harness the powers of LTV to CAC:"  
[X Link](https://x.com/cjgustafson/status/1617497885205053441)  2023-01-23T12:22Z 22.7K followers, 117.4K engagements


"If I could only choose one metric to evaluate a company. I'd chooose revenue per employee Why It cuts through all the noise. And there's no hiding"  
[X Link](https://x.com/cjgustafson/status/1618262499366682626)  2023-01-25T15:00Z 22.7K followers, 33.7K engagements


"WTF is a DCF model I lived inside of Discounted Cash Flow models for years. And will explain them SIMPLY:"  
[X Link](https://x.com/cjgustafson/status/1618716708939735065)  2023-01-26T21:05Z 22.7K followers, 74.4K engagements


"Most people assume I became a startup CFO by staying up late to study balance sheets and build DCFs. False. I just copied what these CFOs said on FinTwit:"  
[X Link](https://x.com/cjgustafson/status/1621846565416570882)  2023-02-04T12:22Z 22.7K followers, 239.5K engagements


"How does dilution impact you as a startup employee Let's go through a (lucrative) example:"  
[X Link](https://x.com/cjgustafson/status/1622933721316831232)  2023-02-07T12:22Z 22.7K followers, 40K engagements


"How do vertical SaaS companies make money It's called the Layer Cake Strategy (and it generates billions of dollars):"  
[X Link](https://x.com/cjgustafson/status/1623335876485910531)  2023-02-08T15:00Z 22.7K followers, 35.8K engagements


"How does a CFO think about software spend If you are looking to sell to a CFO Or if you are looking to get budget buy in from your CFO read on:"  
[X Link](https://x.com/cjgustafson/status/1623790103507226624)  2023-02-09T21:05Z 22.7K followers, 37.7K engagements


"Vertical SaaS is everywhere - you just dont realize it. Let's uncover examples of vertical SaaS impacting your everyday life in major ways:"  
[X Link](https://x.com/cjgustafson/status/1628863538478432258)  2023-02-23T21:05Z 22.7K followers, 30.6K engagements


"If I had to explain the SVB Bank run to my [--] year old grandmother (who keeps her money at Dedham Community Savings Bank) here's what I'd say:"  
[X Link](https://x.com/cjgustafson/status/1634919553707769856)  2023-03-12T14:09Z 22.7K followers, 291.6K engagements


"What's the difference between Venture Capital and Private Equity A lot. Read on:"  
[X Link](https://x.com/cjgustafson/status/1644312835768344577)  2023-04-07T12:15Z 22.7K followers, 78.1K engagements


"At the risk of pissing off all the financial analysts. I think Discounted Cash Flow models are stupid. Six reasons why DCFs suck:"  
[X Link](https://x.com/cjgustafson/status/1646605433816207374)  2023-04-13T20:05Z 22.7K followers, 131.1K engagements


"According to Bloomberg Law there was $559 Billion in M&A activity in Q1 [----]. Here are the [--] most common M&A Strategies all on one page with real life examples"  
[X Link](https://x.com/cjgustafson/status/1647213706110021632)  2023-04-15T12:22Z 22.7K followers, 34.4K engagements


"If your CFO wears these your money is safe"  
[X Link](https://x.com/cjgustafson/status/1648809421005283330)  2023-04-19T22:02Z 22.7K followers, 24.6K engagements


"I think this is the best chart CB Insights has put out in a while Crazy to think some of these companies have been growing revenue 50% even 75% or more y/y since ipo But their valuations are going in the other direction Very indicative of the loco times we were in H/T @asanwal"  
[X Link](https://x.com/cjgustafson/status/1653918845969616904)  2023-05-04T00:25Z 22.7K followers, 121.7K engagements


"What's the difference between a platform a marketplace and an aggregator A lot"  
[X Link](https://x.com/cjgustafson/status/1658110063721033729)  2023-05-15T14:00Z 22.7K followers, 112.3K engagements


"How do vertical SaaS companies make money It's called the Layer Cake Strategy (and it generates $ billions): Most vertical SaaS companies start by solving one specific use case for one industry persona and then expand their offerings to cover other aspects of their day to day workflow. The thinking is if you can become the trusted source for one core job-to-be-done you can more easily cross-sell other products some of which will appear free to the end user (like payments). A lot of companies start by solving specific scheduling needs and then expand. You can see the layer cake strategy in"  
[X Link](https://x.com/cjgustafson/status/1665712189171179521)  2023-06-05T13:28Z 22.7K followers, 53.4K engagements


"GymShark is beating Nike Adidas and LuLu Lemon at their own game. And they're doing it by way of Accounting. It's called the cash conversion cycle. Here's how it works:"  
[X Link](https://x.com/cjgustafson/status/1666893372211048448)  2023-06-08T19:42Z 22.7K followers, 921K engagements


"So what does a VC Term Sheet actually look like Let's break down the key elements of a basic term sheet:"  
[X Link](https://x.com/cjgustafson/status/1669431095505330176)  2023-06-15T19:46Z 22.7K followers, 119.4K engagements


"What I wish I knew as a first year CFO [--] timeless lessons from Mark Hawkins former CFO of Salesforce [--]. Know your business cold You must know how your biz makes money and what your biz spends money onbetter than anyone else.Full stop. Although you may not own the outcome of every metric you need to know what the number is how its trending and the levers to alter it. Similar to how in todays NBA you cant play small forward without a corner three point shot you cant be a startup CFO without knowing the levers to impact NDR. Intimate knowledge of your biz is what you fall back on when you"  
[X Link](https://x.com/cjgustafson/status/1671540512346521601)  2023-06-21T15:28Z 22.7K followers, 29.7K engagements


"Ive examined a lot of term sheets in my career. So I decided to break down the key components As well as the red flags that could hurt you Its all in todays mostly metrics issue https://www.mostlymetrics.com/p/what-does-a-term-sheet-look-like https://www.mostlymetrics.com/p/what-does-a-term-sheet-look-like"  
[X Link](https://x.com/cjgustafson/status/1671867389842014208)  2023-06-22T13:07Z 22.7K followers, 18.5K engagements


"Stop wasting your time with vanity metrics. Start tracking these [--] proven business metrics. (They all come from real startups)"  
[X Link](https://x.com/cjgustafson/status/1674509294895525892)  2023-06-29T20:05Z 22.7K followers, 113.6K engagements


"The median cash compensation for an account executive selling software is $235000 to $250000 per year. ICONIQ dropped a BANGER of a report with all the key facts and figures on sales rep comp. Here are the best takeaways:"  
[X Link](https://x.com/cjgustafson/status/1676552019924905984)  2023-07-05T11:22Z 22.7K followers, 119.8K engagements


"Ex-Salesforce CFO's advice to his younger self: [--] key lessons for finance leaders in startups"  
[X Link](https://x.com/cjgustafson/status/1678857957088411649)  2023-07-11T20:05Z 22.7K followers, 54.2K engagements


"I've used this pitch deck formula to raise over $700000000. You can steal it"  
[X Link](https://x.com/cjgustafson/status/1686468095399866368)  2023-08-01T20:05Z 22.7K followers, 132.4K engagements


"Wait Expensify has [---] employees and does $170000000 in revenue per year That is NUTS That's more than $1 million per employee. Can anyone think of a more efficient company on a per head basis"  
[X Link](https://x.com/cjgustafson/status/1688327781589876736)  2023-08-06T23:14Z 22.7K followers, 364.9K engagements


"AI startup Tome rumored to be raising at a $600m valuation on $2m of revenue. 300x current ARR If so we are SO back"  
[X Link](https://x.com/cjgustafson/status/1689661464372482048)  2023-08-10T15:34Z 22.7K followers, 150K engagements


"If your CFO dresses like this youre going to jail"  
[X Link](https://x.com/cjgustafson/status/1697956941748752655)  2023-09-02T12:57Z 22.7K followers, 23K engagements


"Deadly mistakes first-time FP&A managers make (A brain dump based on [-----] hours of budgeting):"  
[X Link](https://x.com/cjgustafson/status/1701688386132558142)  2023-09-12T20:05Z 22.7K followers, 27.5K engagements


"The finance software stacks of top start-ups we've interviewed on Run the Numbers so far:"  
[X Link](https://x.com/cjgustafson/status/1710268111075918291)  2023-10-06T12:17Z 22.7K followers, 44.6K engagements


"How do you calculate Net Dollar Retention Rate Here's how [--] top tech companies do it. You can copy these real life examples: (find the full breakdowns at http://mostlymetrics.com http://mostlymetrics.com"  
[X Link](https://x.com/cjgustafson/status/1712430658419556667)  2023-10-12T11:30Z 22.7K followers, 31K engagements


"What's the difference between Venture Capital and Private Equity A lot. Read on:"  
[X Link](https://x.com/cjgustafson/status/1717271079658344908)  2023-10-25T20:05Z 22.7K followers, 336.8K engagements


"The State of the CFO Tech Stack as we enter 2024: TL;DR: [--] observations: I. The proliferation of FP&A tools II. NetSuite never dies III. A new Big [--] in expense management [--] opinions: IV. How stuff gets boughthaschanged V. How stuff gets trialed stillneedsto change [--] prediction: VI. Consolidation will occur in [----] --- I. The proliferation of FP&A tools There are now between [---] to [---] tools dedicated to planning. Thats a mind boggling number for an area of finance thats been underserved since those rusty on-prem ERPs launched. The debate amongst maturing finance departments has matured fromdo"  
[X Link](https://x.com/cjgustafson/status/1724451266535866632)  2023-11-14T15:36Z 22.7K followers, 29.8K engagements


"Excited to announce that Mostly metrics has added a talented female Cameryn Gustafson to the writers room 👧🍼🐣"  
[X Link](https://x.com/cjgustafson/status/1725243260682027449)  2023-11-16T20:03Z 22.7K followers, 17.7K engagements


"This is a Net Present Value of money crime my dude The Dodgers payouts to Shohei Ohtani for the next [--] years: 2024:$2M 2025: $2M 2026: $2M 2027: $2M 2028: $2M 2029: $2M 2030: $2M 2031: $2M 2032: $2M 2033: $2M 2034: $68M 2035: $68M 2036: $68M 2037: $68M 2038: $68M 2039: $68M 2040: $68M 2041: $68M 2042: $68M 2043: $68M https://t.co/HGeFJMGDSi The Dodgers payouts to Shohei Ohtani for the next [--] years: 2024:$2M 2025: $2M 2026: $2M 2027: $2M 2028: $2M 2029: $2M 2030: $2M 2031: $2M 2032: $2M 2033: $2M 2034: $68M 2035: $68M 2036: $68M 2037: $68M 2038: $68M 2039: $68M 2040: $68M 2041: $68M 2042:"  
[X Link](https://x.com/cjgustafson/status/1734360846082445592)  2023-12-11T23:53Z 22.7K followers, 188.9K engagements


"How do vertical SaaS companies like Toast and Shopify make money It's called the Layer Cake Strategy (and it generates billions of dollars):"  
[X Link](https://x.com/cjgustafson/status/1757076307526000937)  2024-02-12T16:16Z 22.7K followers, 70.5K engagements


"Bold claim (screw it wish me luck) - Im pioneering a new category - Operator Equity Research. 👇"  
[X Link](https://x.com/cjgustafson/status/1769474139742494893)  2024-03-17T21:21Z 22.7K followers, 27.7K engagements


"My goal is to create the best valuation and performance benchmarks specifically for tech operators. If you are in Finance Strategy or Ops this will help you translate what the outside world values to your target operating model. Here are this weeks multiples:"  
[X Link](https://x.com/cjgustafson/status/1772041355746828770)  2024-03-24T23:22Z 22.7K followers, 10.6K engagements


"Beware of all green dashboards. This is one of my favorite stories about both the power and danger of metrics. Metrics can be a proxy for truth but only if you measure them correctly. Dont lose sight of the anecdotes"  
[X Link](https://x.com/cjgustafson/status/1774045700818432325)  2024-03-30T12:07Z 22.7K followers, 15.1K engagements


"When a Billion Dollar Outcome Isnt Enough: Venture fund returns typically follow a power law (e.g. 80% of the returns are generated by 20% of the investments). As a rule of thumb investors will often want to see a scenario where any given company could theoretically return the fund 1x. So if you are talking to an investor managing a $500M fund the investor would be looking for a $500M return potential. The simple math then would be in order to generate $500M returns at 20% ownership the company needs to be valued at $2.5B at exit. Assuming we are looking at a software company we could very"  
[X Link](https://x.com/cjgustafson/status/1774599470392508690)  2024-04-01T00:47Z 22.7K followers, 18.7K engagements


"How do marketplaces make money Its called a take rate If youre talking the lingo other common names for this type of middleman compensation include: Commission Vig Rake I studied the economics of [--] marketplaces 🤑 Get full report http://mostlymetrics.com http://mostlymetrics.com"  
[X Link](https://x.com/cjgustafson/status/1775916845922496918)  2024-04-04T16:02Z 22.7K followers, 21K engagements


"Security unicorn Lacework is reportedly being acquired by rival Wiz for $150M to $200M significantly less than the $8.3B it was previously valued at and the $1.8B in capital it raised. If that's the case Wiz will acquire them for 2x NTM Revenue"  
[X Link](https://x.com/cjgustafson/status/1782122161743790529)  2024-04-21T19:00Z 22.7K followers, 12.5K engagements


"Ways to make $100 million dollars per year in SaaS:"  
[X Link](https://x.com/cjgustafson/status/1782781151054086390)  2024-04-23T14:38Z 22.7K followers, 17.8K engagements


"How many different ways can you calculate NDR At least 25"  
[X Link](https://x.com/cjgustafson/status/1791468845560988136)  2024-05-17T14:00Z 22.7K followers, 61.5K engagements


"What counts as a customer"  
[X Link](https://x.com/cjgustafson/status/1811475690304233820)  2024-07-11T19:00Z 22.7K followers, 66.1K engagements


"A common question for Finance teams at companies with a Customer Success function: should you categorize Customer Success in Cost of Goods Sold (COGS) or within OPEX as a Sales and Marketing expense (S&M) Theres an age old tension for CFOs to shuffle the costs into Sales keeping it out of COGS and protecting the companys gross margin. A higher gross margin indicates scalability and leverage in your operating model. And a lower gross margin drags down your customer lifetime value calculation. If were being honest costs in Sales arent scrutinized to the same extent as they are in COGS. However"  
[X Link](https://x.com/cjgustafson/status/1825960547076157578)  2024-08-20T18:18Z 22.7K followers, 19.3K engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing