# ![@ashvinmelwani Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::302812134.png) @ashvinmelwani Ash

Ash posts on X about meta, tiktok, ads, money the most. They currently have [---------] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.

### Engagements: [------] [#](/creator/twitter::302812134/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:interactions.svg)

- [--] Week [------] +20%
- [--] Month [------] -83%
- [--] Months [-------] +39%
- [--] Year [---------] -58%

### Mentions: [--] [#](/creator/twitter::302812134/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:posts_active.svg)

- [--] Week [--] no change
- [--] Month [--] +11%
- [--] Months [---] +37%
- [--] Year [---] -21%

### Followers: [---------] [#](/creator/twitter::302812134/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:followers.svg)

- [--] Week [------] +0.16%
- [--] Month [------] +2.60%
- [--] Months [------] +6.50%
- [--] Year [------] +14%

### CreatorRank: undefined [#](/creator/twitter::302812134/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  [finance](/list/finance)  [social networks](/list/social-networks)  [stocks](/list/stocks)  [countries](/list/countries)  [cryptocurrencies](/list/cryptocurrencies)  [celebrities](/list/celebrities)  [travel destinations](/list/travel-destinations)  [automotive brands](/list/automotive-brands)  [currencies](/list/currencies) 

**Social topic influence**
[meta](/topic/meta), [tiktok](/topic/tiktok), [ads](/topic/ads), [money](/topic/money), [if you](/topic/if-you), [acquisition](/topic/acquisition), [agencies](/topic/agencies), [influencer](/topic/influencer), [influencers](/topic/influencers), [ai](/topic/ai)

**Top assets mentioned**
[AppLovin Corporation (APP)](/topic/applovin) [Alphabet Inc Class A (GOOGL)](/topic/$googl) [Shopify Inc (SHOP)](/topic/$shop) [RAMP (RAMP)](/topic/ramp) [DoorDash Inc. (DASH)](/topic/doordash)
### Top Social Posts
Top posts by engagements in the last [--] hours

"💸 Does your brand need additional capital Do THIS Episode [--] of @chewonthisdtc we go over everything about raising money. How to assess if you need to raise money creative strategies to raise money and more Are you in a position to start raising money drop a comment below"  
[X Link](https://x.com/ashvinmelwani/status/1639287951208087553)  2023-03-24T15:27Z 37.1K followers, [----] engagements


"The IOS update allowed bad marketers to blame their lack of skill on Apple. Great marketers adapted and are still thriving"  
[X Link](https://x.com/ashvinmelwani/status/1661831167849406470)  2023-06-29T20:45Z 32K followers, 12.3K engagements


"If another Influencer tells me they charge $5k for a TikTok when they've gotten 1k views on their last [--] videos. I am calling the police"  
[X Link](https://x.com/ashvinmelwani/status/1673427283330097153)  2023-06-27T21:15Z 32K followers, 42.2K engagements


"@Lioranpi Yes. A few too many agencies are still consulting their clients to look at useless metrics Great thread Lio"  
[X Link](https://x.com/ashvinmelwani/status/1674152951407845378)  2023-06-28T20:29Z 32K followers, [--] engagements


"Stop paying for expensive and ineffective courses from people who've never **actually** built a DTC brand to [--] or 9-figures. Instead +3879 DTC founders marketers and operators who love reading our weekly newsletter. Join in the next [--] hours - you'll get all this for free"  
[X Link](https://x.com/ashvinmelwani/status/1674163804018450432)  2023-06-28T22:56Z 32K followers, 23.2K engagements


"Want to know how to build landing pages that convert at +6% Then this is for you Join +3879 DTC Founders and Marketers who've already used this guide to create hyper-converting Landing Pages. ** This is the LP framework we've used to grow multiple 8/9 Fig Brands"  
[X Link](https://x.com/ashvinmelwani/status/1674163804018466816)  2023-06-28T21:28Z 32K followers, 10.3K engagements


"In less than [--] min per week - I'll teach you all our secrets to profitably scaling our DTC brand from $0 to $40 million in sales in less than [--] months ✅ No BS. ✅ No Selling. ✅ Only actionable content Don't take my word for it. Listen to top DTC expert instead 👇"  
[X Link](https://x.com/ashvinmelwani/status/1674163804119130114)  2023-06-28T21:31Z 30K followers, [----] engagements


"@RobertPaidAds @thercwilliams It is nonsense - Ive let it do its thing for a week I dont think it should take longer than that"  
[X Link](https://x.com/ashvinmelwani/status/1678461487398920208)  2023-07-10T17:49Z 37.2K followers, [---] engagements


"Youre making a small CRO mistake and its costing you millions. 💰 This is why I created a FREE resource on the RIGHT WAY to set the Free Shipping Threshold for your brand. If you want to improve your AOV & CVR. Like + RT + Comment and I'll DM it to u (Must be following)"  
[X Link](https://x.com/ashvinmelwani/status/1684277626586771456)  2023-08-03T01:58Z 32.1K followers, 39.8K engagements


"2 Roles Obvi is hiring for - Video Editor (For Ads) - Brief Writer/Creative Strategist Please engage for reach"  
[X Link](https://x.com/ashvinmelwani/status/1686398543433453568)  2023-08-01T21:17Z 32K followers, 21.8K engagements


"Starting August off strong with 40% of revenue coming from International with 25-30% more efficiency than the US. Show some love if you want me to share the strategy. 👀🔥"  
[X Link](https://x.com/ashvinmelwani/status/1686492023950376960)  2023-08-02T04:49Z 32K followers, [----] engagements


"Not doing CRO is like pouring water into a bucket full of holes You don't need more water; You need to fix your holes"  
[X Link](https://x.com/ashvinmelwani/status/1688968816254980106)  2023-08-08T17:41Z 32K followers, [----] engagements


"Saw some tweets about broken CAPI integrations for Meta. This is why weve been using @getelevar for [--] years now. Peace of mind and accuracy alerts if theres any hiccups for data being sent back to Meta or GA"  
[X Link](https://x.com/ashvinmelwani/status/1692168039091798275)  2023-08-17T13:34Z 32K followers, [----] engagements


"Is there a tool that keeps track/analyzes how many times your brand has been mentioned or tagged on social"  
[X Link](https://x.com/ashvinmelwani/status/1692236028768030971)  2023-08-17T18:04Z 32K followers, 16.1K engagements


"Your ad account will NEVER work properly unless you understand these [--] things. (Ignore at your own cost)"  
[X Link](https://x.com/ashvinmelwani/status/1692596684474155026)  2023-08-18T17:57Z 32K followers, [----] engagements


"This man got [------] people to attend his book launch and sold for $4.4 million in less than [--] minutes. But more importantly he delivered a masterclass in marketing Heres what you can learn from his live event and how you can use it for your business"  
[X Link](https://x.com/ashvinmelwani/status/1693312429835325496)  2023-08-20T17:21Z 32K followers, 774.8K engagements


"If you liked this tweet you will love my newsletter. @obviceo and I send out [--] emails per week with actionable and tactical DTC advice tips tricks and SOP's - for absolutely free. Join [----] founders CMO's investors and operators here:"  
[X Link](https://x.com/ashvinmelwani/status/1693367590557528391)  2023-08-20T21:01Z 32K followers, [----] engagements


"Does anyone know any hiring managers at any Health Care/PharmTech/Telehealth companies DM me"  
[X Link](https://x.com/ashvinmelwani/status/1694160794055827479)  2023-08-23T01:33Z 32K followers, [----] engagements


"Quick update on our transition from Klaviyo to @Sendlane 🚀 All campaigns are being sent out from Sendlane now that weve warmed up our new IP. Time to move over our flows. But with this we really wanted to clean things up and really re-map out our the customer journey. So with that being said were bringing on a killer to help us do this. 👀 @itskrystalewis is coming to Obvi as our new VP of Marketing and is leading our full transition to @Sendlane. Q4 were ready for you"  
[X Link](https://x.com/ashvinmelwani/status/1695143445109588209)  2023-08-25T18:37Z 30.7K followers, 12.1K engagements


"A lot of nuances here specific to my business but yes in theory if you think these would attract different audiences then yes separate CBOs. For full transparency these are old winning ads that I pulled from [--] years ago that I just added in a single CBO But my approach moving forward is to have sep CBOs for ideas that I think will hit a different audience"  
[X Link](https://x.com/ashvinmelwani/status/1695174716854513779)  2023-08-25T20:42Z 32K followers, [--] engagements


"This company sells rings for +$150 million a year And then sell a subscription on top of that to keep the ring functioning Heres two things you can learn from this billion-dollar brand"  
[X Link](https://x.com/ashvinmelwani/status/1696234300117569556)  2023-08-28T18:52Z 32K followers, 35.3K engagements


"How do you guys start organized I feel like Notion isnt cutting it anymore. I bought a notebook and that didnt help. Now I got a bunch of sticky notes all over my desk. Someone help"  
[X Link](https://x.com/ashvinmelwani/status/1696296907201561086)  2023-08-28T23:01Z 32K followers, 39.3K engagements


"If you liked this tweet you will love my newsletter. @obviceo and I send out [--] emails per week with actionable and tactical DTC advice tips tricks and SOP's - for absolutely free. Join +10830 founders CMO's investors and operators here:"  
[X Link](https://x.com/ashvinmelwani/status/1696432785894842822)  2023-08-29T08:01Z 32K followers, [---] engagements


"Okay now that Google Optimize is sunsetting. What A/B testing tools do you guys recommend Who should I talk to / get Comment below or hit my DM's👇👇"  
[X Link](https://x.com/ashvinmelwani/status/1696541388555362337)  2023-08-29T15:12Z 38.6K followers, 34.4K engagements


"If you liked this tweet you will love my newsletter. @obviceo and I send out [--] emails per week with actionable and tactical DTC advice tips tricks and SOP's - for absolutely free. Join +10830 founders CMO's investors and operators here:"  
[X Link](https://x.com/ashvinmelwani/status/1696568696582402535)  2023-08-29T17:01Z 32K followers, [---] engagements


"If you want your brand to survive over the next few years you NEED to put more focus into retention It's a non-negotiable Easier said than done I know. But - here's some help In this thread I'll walk through [--] ways you can keep your customers coming back for more"  
[X Link](https://x.com/ashvinmelwani/status/1696580831928627402)  2023-08-29T17:49Z 37.1K followers, 10.8K engagements


"We made some pretty big changes this year. - Restructured our main offer - Created a new ad account - Created a new pixel - Created a new FB/IG account Altogether we were able to: ✅ Improve our Contribution Margin by 133% ✅ Lower CAC by 30% Let's dissect all of it"  
[X Link](https://x.com/ashvinmelwani/status/1696932319859261523)  2023-08-30T17:06Z 30.5K followers, 40.3K engagements


"Dude this influencer was more influential than the Kardashians Im not even kidding. Drove a ton of revenue but really did a number on the account long term. I know it sounds ridiculous because this rarely happens but we couldnt figure out why we were always circulating the same audience no matter what"  
[X Link](https://x.com/ashvinmelwani/status/1696953996416590184)  2023-08-30T18:32Z 32K followers, [---] engagements


"If you liked this tweet you will love my newsletter. @obviceo and I send out [--] emails per week with actionable and tactical DTC advice tips tricks and SOP's - for absolutely free. Join +10830 founders CMO's investors and operators here:"  
[X Link](https://x.com/ashvinmelwani/status/1696983878110527606)  2023-08-30T20:30Z 32K followers, [---] engagements


"This was my assumption as well. But after testing literally 1000s of ads in the efforts to hit a different audience the account had underlying data that just didnt allow it to escape the bad audience it was fed. Now I can tell with different creatives we are hitting different pockets etc after we moved accounts"  
[X Link](https://x.com/ashvinmelwani/status/1697612670147424685)  2023-09-01T14:09Z 30.3K followers, [--] engagements


"The last [--] creative tests we ran were complete duds. I had extremely high hopes for them. Tossed in a [--] second raw testimonial from a customer and its scaling on day [--]. Sometimes simple really is better"  
[X Link](https://x.com/ashvinmelwani/status/1697627377315070327)  2023-09-01T15:08Z 30K followers, [----] engagements


"If you liked this tweet you will love my newsletter. @obviceo and I send out [--] emails per week with actionable and tactical DTC advice tips tricks and SOP's - for absolutely free. Join +10830 founders CMO's investors and operators here:"  
[X Link](https://x.com/ashvinmelwani/status/1697814354463244711)  2023-09-02T03:31Z 32K followers, [---] engagements


"If you're running highest volume or value bidding you're probably spending through your budget with less than stellar performance. If you're running cost caps you're probably not spending much at all but still running efficient. Pros and Cons of running Cost Caps only. Performance is the constant but volume is the variable"  
[X Link](https://x.com/ashvinmelwani/status/1699475252894486609)  2023-09-06T17:30Z 32K followers, 20.7K engagements


"Am I the only one who's finding it extremely hard to be creative after taking a few meetings / phone calls . or am I just weird Or both"  
[X Link](https://x.com/ashvinmelwani/status/1702404619375104226)  2023-09-14T19:31Z 37.2K followers, 21.3K engagements


"What's the best way to vet for great marketing talent And where do you prefer to hire from Agencies Brands Limited experience and train them from the ground up Comment below"  
[X Link](https://x.com/ashvinmelwani/status/1704176707102543983)  2023-09-19T16:52Z 32K followers, [----] engagements


"We got pitched to test this new platform called @getsaral and that was step [--] in becoming WAY more efficient in our influencer seeding process Instead of spending hours and hours on - Finding influencers - Filtering them to see if theyre a fit or not continued"  
[X Link](https://x.com/ashvinmelwani/status/1704222785554268332)  2023-09-19T19:55Z 32K followers, [----] engagements


"- Sending emails one at a time - Following up with influencers - Tracking and managing influencers payout and posts We could just have it all in one CRM and we could automate all of the outreach process That was a pretty big game-changer for us but"  
[X Link](https://x.com/ashvinmelwani/status/1704222787219358052)  2023-09-19T19:55Z 32K followers, [----] engagements


"It wasnt a game-changer just because its a CRM - but more because its a CRM that has everything in ONE PLACE So with all the other tools we tested - we still needed: - One software for leads - One software for affiliate commission - One software for sending Therefore"  
[X Link](https://x.com/ashvinmelwani/status/1704222788960030763)  2023-09-19T19:55Z 32K followers, [----] engagements


"Things still got pretty messy (and expensive) because we needed to use multiple software or spreadsheets to manage everything. And that wasnt ideal. But @getsaral has done a great job at solving that Another game-changer for us was also"  
[X Link](https://x.com/ashvinmelwani/status/1704222790499414309)  2023-09-19T19:55Z 32K followers, [----] engagements


"Sooooo how's everyones September going 😂"  
[X Link](https://x.com/ashvinmelwani/status/1704621228047143207)  2023-09-20T22:19Z 32K followers, 17.9K engagements


"Are snapchat ads a good place to repurpose 9:16 videos Do they even convert"  
[X Link](https://x.com/ashvinmelwani/status/1705307757392351366)  2023-09-22T19:47Z 30K followers, [--] engagements


"Opened the new iPhone. Now what do I do with it"  
[X Link](https://x.com/ashvinmelwani/status/1705337807474995446)  2023-09-22T21:46Z 37.2K followers, [----] engagements


"Make sure you're creating your ads in ALL dimensions so you can fill up all placements. Such a simple thing to do that a lot of people overlook but can make the biggest difference in your ad account"  
[X Link](https://x.com/ashvinmelwani/status/1706717317361811789)  2023-09-26T17:08Z 30.5K followers, 15.5K engagements


"Over $5.5 billion in sales and 43x avg. ROI Listen to our latest podcast episode of Chew On This to learn how @EricNetsch (CEO of TapCart) is changing the Commerce Landscape Don't miss out on this Go here to listen to it"  
[X Link](https://x.com/ashvinmelwani/status/1706731518054305793)  2023-09-26T18:04Z 32K followers, [----] engagements


"One Page Checkout is officially live 💪🏾"  
[X Link](https://x.com/ashvinmelwani/status/1707067564185047113)  2023-09-27T16:19Z 37.1K followers, 13.1K engagements


"If you liked this tweet you will love my newsletter. @obviceo and I send out [--] emails per week with actionable and tactical DTC advice tips tricks and SOP's - for absolutely free. Join +10830 founders CMO's investors and operators here:"  
[X Link](https://x.com/ashvinmelwani/status/1707342203494748384)  2023-09-28T10:31Z 32K followers, [---] engagements


"Just got off a @MentorPass call with a brand founder whos spending +$100000 on Meta And they're still using the native integration on shopify for server side tracking. This may be the free way to set up CAPI but its the least effective. Heres what I recommend you do instead (today): - Install @getelevar (costs money but virtually no time) - Youtube how to set it up properly through GTM and a AWS server (costs time but virtually no money) - Pay a developer to set it up for you (Costs money and a bit of time) Whatever you do Just get it set up properly. Its literally one of the highest ROI"  
[X Link](https://x.com/ashvinmelwani/status/1707798666587631760)  2023-09-29T16:45Z 32K followers, 33.1K engagements


"@MentorPass If you liked this tweet you will love my newsletter. @obviceo and I send out [--] emails per week with actionable and tactical DTC advice tips tricks and SOP's - for absolutely free. Join +10830 founders CMO's investors and operators here: http://www.chewonthis.io/newsletter http://www.chewonthis.io/newsletter"  
[X Link](https://x.com/ashvinmelwani/status/1707968885285134465)  2023-09-30T04:01Z 37.2K followers, [----] engagements


"This brand has completely disrupted the traditional eyewear industry by selling affordable glasses directly to consumers through their websites 👓 Here are [--] innovative shopping experiences they offer to customers that you NEED to take note of 📝 🧵"  
[X Link](https://x.com/ashvinmelwani/status/1708877865847083526)  2023-10-02T16:13Z 39.6K followers, [----] engagements


"Believe it or not. Brands are still using Gmail for handling customer service tickets Sure - you're saving some money But you're also shooting yourself in the foot with the additional time you spend per ticket. So it's actually a net negative"  
[X Link](https://x.com/ashvinmelwani/status/1709233575797698592)  2023-10-03T15:46Z 32K followers, [----] engagements


"If you want to convert your visitors into customers Then you need to implement the Framing Bias into your marketing strategy IMMEDIATELY Heres what it is and how you can use it:"  
[X Link](https://x.com/ashvinmelwani/status/1709248808519926266)  2023-10-03T16:47Z 32K followers, [----] engagements


"Imagine you're in the meat aisle of your local grocery store. Which pack of meat would you buy 20% fat or 80% lean If you're like most people - you'd choose the 80% lean pack simply because it sounds healthier than 20% fat. But guess what theyre the same thing"  
[X Link](https://x.com/ashvinmelwani/status/1709248907014730020)  2023-10-03T16:47Z 30.7K followers, [---] engagements


"Here are some ways you can answer the Why Now question: [--]. Limited amount of products At Obvi we introduce new products at a limited supply so customers can see that our products are sought after and go fast"  
[X Link](https://x.com/ashvinmelwani/status/1709981734228332940)  2023-10-05T17:19Z 32K followers, [---] engagements


"If youre introducing products that customers cant buy anywhere else Then its a no-brainer theyre going to keep coming back to purchase from you than from someone else"  
[X Link](https://x.com/ashvinmelwani/status/1709982004018590172)  2023-10-05T17:20Z 32K followers, [---] engagements


"Both of these strategies go hand-in-hand You need to consistently release new products AND you need to release them at a limited supply"  
[X Link](https://x.com/ashvinmelwani/status/1709982118565105827)  2023-10-05T17:21Z 32K followers, [---] engagements


"If you're considering going all in on cost caps know this. You need to really up your creative output. For example I launched [--] concepts this week [--] ad variations per concept so [--] ads. [--] ads are winners aka 10% success rate. AND to achieve scale you'll definitely want more than this. Pros: When you find a winner they can last months at scale with cost cap. Cons: It's like finding a needle in a haystack"  
[X Link](https://x.com/ashvinmelwani/status/1710026171226685558)  2023-10-05T20:16Z 32K followers, [----] engagements


"If you run a DTC brand im sure you already know how important Customer Lifetime Value is But what you probably dont know is how you can use product launches to increase it. Luckily for you I'm going to give you our step-by-step playbook in this thread Lets GO"  
[X Link](https://x.com/ashvinmelwani/status/1710348278884171976)  2023-10-06T17:36Z 37.2K followers, 35.4K engagements


"1. Give your customers a damn good reason to buy again New brands are popping up left and right and theres endless options for consumers to choose form What does that mean for you Its harder to create brand loyalty"  
[X Link](https://x.com/ashvinmelwani/status/1710348581092172213)  2023-10-06T17:37Z 37.2K followers, [----] engagements


"Okay okay so now you know how to make your customers buy again AND how to generate new product ideas So the next question is how do you generate hype around that product And not just your standard level hype but hype that sells out your product within MINUTES"  
[X Link](https://x.com/ashvinmelwani/status/1710349132475326688)  2023-10-06T17:39Z 32K followers, [---] engagements


"2. Get your community excited Let them know something new is coming and most importantly make them feel heard. Give them the feeling of "You've asked for it and now we are giving it to you""  
[X Link](https://x.com/ashvinmelwani/status/1710349349274722815)  2023-10-06T17:40Z 30.7K followers, [---] engagements


"3. Invest in marketing the product launch. Eveywhere Go live on Tiktok/facebook Create a facebook event where people can RSVP Send out emails and SMS"  
[X Link](https://x.com/ashvinmelwani/status/1710349428299530540)  2023-10-06T17:40Z 32K followers, [---] engagements


"The single most important thing you need to do if you run a DTC brand is genuinely give a 💩 about your customers On your end you could just be putting pieces together Creating video ads putting them on facebook figuring out your cost per click etc etc And thats all great But on the other end of the screen is a real human being whos absorbing that content Youre literally becoming part of someones improvement journey or solving a critical issue they might be dealing with even though you have no idea what that person is going through Thats why you need to genuinely connect with your customers"  
[X Link](https://x.com/ashvinmelwani/status/1711078586814279895)  2023-10-08T17:58Z 32K followers, 26.4K engagements


"At its peak this brand was pulling in $100000 MRR How They created content for every part of their customers journey: - The top of their funnel - The middle of their funnel - The bottom of their funnel Lets analyze their strategy 🧵👇"  
[X Link](https://x.com/ashvinmelwani/status/1711793750945513581)  2023-10-10T17:20Z 32K followers, 37.3K engagements


"Just got ASC Bid Controls in the ad account. 😈 Game plan taking all current winning ads and putting them into one ASC campaign with the same bid as everything else. Thinking of moving to a similar structure that most have with highest volume which is testing ads in separate campaigns and moving winners into ASC. just with bid controls set"  
[X Link](https://x.com/ashvinmelwani/status/1712162111344783766)  2023-10-11T17:43Z 32K followers, [----] engagements


"Finding the right creators to work with will make or break your creatives. Yet 90% of you still work with the same fake-sounding and overpriced creators as everybody else. Heres how to escape the sea of sameness fakeness and fantasy prices of most creators"  
[X Link](https://x.com/ashvinmelwani/status/1712466718696907077)  2023-10-12T13:54Z 32K followers, 26.7K engagements


"Most DTC founders still dont realize that there is a big difference between AGC and UGC AGC is actor-generated-content and its probably what your UGC agency is selling you Heres how you can get actual user-generated content and say goodbye to the inauthenticity of AGC 1) Ask your most loyal customers if they want to hop on a Zoom call with you where you can interview them about their experience Record the interview get your video editor to chop it up and make ads from it + mix and match it with other footage / B-Rolls 2) Run a competition to your email list where you incentivize people to"  
[X Link](https://x.com/ashvinmelwani/status/1712534481855459460)  2023-10-12T18:23Z 32K followers, 18.5K engagements


"@glennwrites1 This is why surrounding yourself with the right environment is so important for supporting personal success. Having people around you who support you is gamechanging 🎯"  
[X Link](https://x.com/ashvinmelwani/status/1714003626065072240)  2023-10-16T19:41Z 30K followers, [--] engagements


"Videos continuously failing to upload to Meta today. Happy Monday"  
[X Link](https://x.com/ashvinmelwani/status/1714036683908284832)  2023-10-16T21:52Z 32K followers, [----] engagements


"If I was starting a new brand from scratch heres what I would do ( and have done for my newer brands)👇 Make sure to bookmark this post"  
[X Link](https://x.com/ashvinmelwani/status/1714265966568239123)  2023-10-17T13:03Z 32K followers, 18.7K engagements


"Your customers will always be your most effective affiliates and brand advocates. The word of mouth marketing coming from a happy customer is more effective than anything else. So we really try to double down here and incentivize our customers to spread the word"  
[X Link](https://x.com/ashvinmelwani/status/1714342737812566156)  2023-10-17T18:08Z 32K followers, [----] engagements


"That being said your customers audience is oftentimes rather limited. Most of them dont have a big following or a large network. Which is why we have our second affiliate program: Influencers"  
[X Link](https://x.com/ashvinmelwani/status/1714342739335159836)  2023-10-17T18:08Z 30.5K followers, [----] engagements


"Now One of the questions we typically get asked on MentorPass calls when we talk about our affiliate and influencer programs is: How the F do you keep track of it all Trust me It took a LONG TIME for us to find the best structure so I wanna share our winning formula"  
[X Link](https://x.com/ashvinmelwani/status/1714342747665031179)  2023-10-17T18:08Z 30.2K followers, [----] engagements


"Weve tried everything from tracking it all in GA Spreadsheets different project management tools etc But - trying to keep track of it all can get very messy very fast. Heres why"  
[X Link](https://x.com/ashvinmelwani/status/1714342749267185927)  2023-10-17T18:08Z 30.5K followers, [----] engagements


"- Theyre responsive and offer white-glove onboarding of all your existing activities (so I dont have to waste time on it - They give you AND the influencer a fully transparent overview(no communication - Its very inexpensive compared to the ROI youll get right off the bat"  
[X Link](https://x.com/ashvinmelwani/status/1714342757014077896)  2023-10-17T18:08Z 32K followers, [----] engagements


"So if youre looking to start an influencer/affiliate/ambassador program - Id strongly recommend you to reach out to @noatuck and @socialsnowball to get you set up before BFCM. Were betting heavily on this channel rn and I think its the right play for many of you as well"  
[X Link](https://x.com/ashvinmelwani/status/1714342758599532759)  2023-10-17T18:08Z 32K followers, [----] engagements


"We officially launched Obvi at Walmart recently. But its not my first time launching a brand at retail. In fact we launched at Vitamin Shoppe and it failed. Heres why 👇"  
[X Link](https://x.com/ashvinmelwani/status/1714398554033189086)  2023-10-17T21:50Z 30K followers, [----] engagements


"One of the biggest mistakes I see in Meta Ad Accounts is not diversifying their creatives enough. Its a pretty low lift (if done right) but can have a HUGE impact on your performance In this thread Ill show you how"  
[X Link](https://x.com/ashvinmelwani/status/1714668129345765648)  2023-10-18T15:41Z 30.1K followers, 36.3K engagements


"I have seen 100+ brand owners burn money on influencer marketing without getting a ROI. Heres how to avoid this 👇"  
[X Link](https://x.com/ashvinmelwani/status/1714705364875153874)  2023-10-18T18:09Z 32K followers, [----] engagements


"Good morning. I'm cooking something exciting up. Stay tuned @obviceo @kreatekit @nedmacpherson"  
[X Link](https://x.com/ashvinmelwani/status/1714971346281668928)  2023-10-19T11:46Z 32K followers, [----] engagements


"@sweatystartup Agree invest in something that will help you make more money (real estate stocks your business etc) then you can focus on luxuries"  
[X Link](https://x.com/ashvinmelwani/status/1716218877489693115)  2023-10-22T22:24Z 30K followers, [---] engagements


"If you've been media buying for a while you know that SOMETHING always breaks on Meta before BFCM. Annoying Yes. Expected Yes"  
[X Link](https://x.com/ashvinmelwani/status/1716499017910079991)  2023-10-23T16:57Z 30K followers, [----] engagements


"I want to find the best copywriter with proven experience and track record working in DTC. AND Who has a great understanding of storytelling hooks and content creation. I want someone who lives and breathes copywriting psychology playing with words storytelling hooks etc Who should I talk to PS: If that's you - please reach out to me at talent@chewonthis.io"  
[X Link](https://x.com/ashvinmelwani/status/1716560136133575019)  2023-10-23T21:00Z 30K followers, [----] engagements


"@kevinLcurry Everything is going well in terms of acquisition Whats the secret people are dying to know 😂"  
[X Link](https://x.com/ashvinmelwani/status/1716651673157083162)  2023-10-24T03:03Z 30K followers, [---] engagements


"Over the last [--] days weve been in the process of onboarding all of our affiliate marketing activities to @socialsnowball 🚀 Weve tried a ton of different tools in the past - including bigger ones like GoAffPro but it hasnt always fitted our needs 100% (more on that in another post) Heres what weve done thus far: ✅All previous influencers & creators have been onboarded to our new programs and given links and codes. ✅We created new commission tiers for higher performing creators to automatically receive free products and higher commissions. ✅We have enabled multiple touch points to join our"  
[X Link](https://x.com/ashvinmelwani/status/1716832107149029840)  2023-10-24T15:00Z 30K followers, 12.9K engagements


"If your DTC meet ups dont look like this. Youre at the wrong ones. @chewonthisdtc 🚀🚀🚀"  
[X Link](https://x.com/ashvinmelwani/status/1717599681348333984)  2023-10-26T17:50Z 30.1K followers, [----] engagements


"Meta: Trust the algorithm we know who your customer is better than you do. Also Meta serving me this ad:"  
[X Link](https://x.com/ashvinmelwani/status/1717932794196660426)  2023-10-27T15:54Z 30.1K followers, 35.5K engagements


"In less than [--] min per week - I'll teach you all our secrets to profitably scaling our DTC brand from $0 to $40 million in sales in less than [--] months ✅ No BS. ✅ No Selling. ✅ Only actionable content Don't take my word for it. Listen to top DTC expert instead 👇"  
[X Link](https://x.com/ashvinmelwani/status/1718985349920092385)  2023-10-30T13:36Z 30.2K followers, 29.5K engagements


"Stop paying for expensive and ineffective courses from people who've never **actually** built a DTC brand to [--] or 9-figures. Instead +15500 DTC founders marketers and operators who love reading our weekly newsletter. Join in the next [--] hours -you'll get all this for free"  
[X Link](https://x.com/ashvinmelwani/status/1718985349920158093)  2023-10-30T13:36Z 30.2K followers, [----] engagements


"In less than [--] min per week - I'll teach you all our secrets to profitably scaling our DTC brand from $0 to $40 million in sales in less than [--] months ✅ No BS. ✅ No Selling. ✅ Only actionable content Don't take my word for it. Listen to top DTC expert instead 👇"  
[X Link](https://x.com/ashvinmelwani/status/1718985349924294838)  2023-10-30T13:36Z 30.2K followers, 13.1K engagements


"Stop paying for expensive and ineffective courses from people who've never **actually** built a DTC brand to [--] or 9-figures. Instead +15500 DTC founders marketers and operators who love reading our weekly newsletter. Join in the next [--] hours -you'll get all this for free"  
[X Link](https://x.com/ashvinmelwani/status/1718985349924335877)  2023-10-30T13:36Z 30.2K followers, [----] engagements


"Hot take 🔥 Giving your affiliates and influencers [--] [--] or even 30% commission is NOT gonna get them excited. In any way. Incentives are EVERYTHING. So if you're serious about your affiliate program - offer them a serious commission that get's them excited"  
[X Link](https://x.com/ashvinmelwani/status/1719040477679268030)  2023-10-30T17:16Z 30.1K followers, 31.7K engagements


"Say hello to Netflix for DTC founders operators and marketers 👋 Ever wondered whats going on behind the scenes of a 8-figure DTC brand Like what its really like to run a DTC brand - and NOT only what people showcase on Twitter/X Then we just created your new favorite show Heres a teaser for our new show called Office Hours by @chewonthisdtc Launching soon"  
[X Link](https://x.com/ashvinmelwani/status/1721548191500320777)  2023-11-06T15:20Z 30.3K followers, 30.3K engagements


"Last year we lost $50000 without even knowing (until it was too late) And chances are youre also losing a ton of $$$ because of the very same thing Heres why and how to avoid it First - some context; Affiliate marketing fraud is costing advertisers $1.4 billion globally (2020) - and chances are; its probably costing you some $$$ too. There are many different types of affiliate marketing fraud but the one weve experienced the most at @my_obvi is affiliate codes getting leaked to Honey and coupon sites. This typically happens when your affiliates / influencers are using a static code that can"  
[X Link](https://x.com/ashvinmelwani/status/1722252318484336862)  2023-11-08T13:58Z 30.3K followers, 27.8K engagements


"ChatGPT (@OpenAI ) just dropped a new feature where you can "create your own GPT" I don't know about you but I think this will be GAME-CHANGING. If you can't catch me this weekend this is why. Have you tested it yet If so what do you think"  
[X Link](https://x.com/ashvinmelwani/status/1722984182291251318)  2023-11-10T14:26Z 30.3K followers, 12.8K engagements


"Pulling the trigger on getting the new Macbook Pro w/ M3 Pro Chip. Is it worth upgrading the processor and ram My day to day is literally media buying sorting through tons of content emails messaging etc"  
[X Link](https://x.com/ashvinmelwani/status/1724901386696188112)  2023-11-15T21:25Z 30.5K followers, 22.9K engagements


"Every other instagram story is a sponsored ad"  
[X Link](https://x.com/ashvinmelwani/status/1725336451544437166)  2023-11-17T02:13Z 30.5K followers, [----] engagements


"What is REALLY going on "behind the scenes" of an 8-figure brand (Hint: It's not what you see online😂) The first episode of Office Hours at Obvi is now live. It's friday. We're [--] week away from Black Friday. We know you're all stressed out. .So take some time out of your calendar to watch this and laugh a little bit. . and then back to crushing BFCM Let me know how you like it in the comments section. PS: Youtube link is here:"  
[X Link](https://x.com/ashvinmelwani/status/1725575589715734948)  2023-11-17T18:04Z 32K followers, [---] engagements


"Whoever coined the term "seasoning the pixel" wanted to see the world burn"  
[X Link](https://x.com/ashvinmelwani/status/1726703585793372265)  2023-11-20T20:46Z 30.5K followers, 11.6K engagements


"I havent seen a Black Friday ad that I actually like. Most of these brands are advertising that theyre having a Black Friday sale and completely forgetting to mention or show the product. The bar is so low to simply just stand out"  
[X Link](https://x.com/ashvinmelwani/status/1726951263894732919)  2023-11-21T13:10Z 30.5K followers, [----] engagements


"In Taylor We Trust"  
[X Link](https://x.com/ashvinmelwani/status/1726958200866652554)  2023-11-21T13:38Z 30.5K followers, [----] engagements


"Tomorrow were kicking off our site-wide BFCM sale of the year by bringing back a popular flavor ✅ Ads & Landing Pages dialed in (shoutout @kreatekit ) ✅ Thousands of Affiliates ready to promote it (shoutout @socialsnowball & especially @noatuck for getting us up and running so fast) ✅ Community hyped up (shoutout @Meta ) ✅ Push Notification Sequences ready to blast (shoutout @tapcart_app ) ✅ And last but not least; Email & SMS ready to rock and roll (Shoutout to @yojimmykim & @Sendlane team for the help) Were ready to rock and roll baby"  
[X Link](https://x.com/ashvinmelwani/status/1727036055214260406)  2023-11-21T18:47Z 30.5K followers, 11.9K engagements


"Alright - thats all I had for this thread. I hope you found this thread valuable and hopefully it can help you avoid some of the hard-earned mistakes that weve learned Before you leave"  
[X Link](https://x.com/ashvinmelwani/status/1727357020364279927)  2023-11-22T16:03Z 30.5K followers, [---] engagements


"Just wanted to give a quick disclaimer and say; First and foremost -yes I am a proud partner of @getsaral But We only partner with tools that we actually love and use. And @getsaral is one of those Weve seen great value from their tool. So check them out if you want to"  
[X Link](https://x.com/ashvinmelwani/status/1727357021945536957)  2023-11-22T16:03Z 30.5K followers, [---] engagements


"Initial observation after launching our BFCM Sale and Ads. Statics Videos"  
[X Link](https://x.com/ashvinmelwani/status/1727392808498294818)  2023-11-22T18:25Z 30.5K followers, 27.7K engagements


"Its official Black Friday is HERE Hope every single one of you smashes it today 👊"  
[X Link](https://x.com/ashvinmelwani/status/1727960322416259419)  2023-11-24T08:00Z 30.5K followers, [----] engagements


"@KeshavGmodi CC Going to probably spend 2-3x my daily average"  
[X Link](https://x.com/ashvinmelwani/status/1728143224823271706)  2023-11-24T20:07Z 30.5K followers, [--] engagements


"Marketers with their TOF offers be like"  
[X Link](https://x.com/ashvinmelwani/status/1728461468687794222)  2023-11-25T17:11Z 30.7K followers, 35.3K engagements


"You don't need to spend money on paid ads if you're just starting out. Here's what I'd do"  
[X Link](https://x.com/ashvinmelwani/status/1728820917898502343)  2023-11-26T17:00Z 30.7K followers, [----] engagements


"International sales was a game-changer for our BFCM this year. If youre doing above mid 7-figures and dont sell internationally - you should have serious FOMO Just saying"  
[X Link](https://x.com/ashvinmelwani/status/1729176512832716855)  2023-11-27T16:33Z 30.6K followers, [----] engagements


"Our biggest hack to increase reach using influencers"  
[X Link](https://x.com/ashvinmelwani/status/1729183300739375153)  2023-11-27T17:00Z 30.7K followers, [----] engagements


"We need a Rate My Professor or a Yelp for Agencies Like a "Rate This Agency" for Agencies but verified reviews by DTC brands"  
[X Link](https://x.com/ashvinmelwani/status/1729870345199636601)  2023-11-29T14:30Z 30.7K followers, 34.1K engagements


"@daniellgoldstei @binghott BOGO Black Friday Offer"  
[X Link](https://x.com/ashvinmelwani/status/1729976145775354184)  2023-11-29T21:30Z 30.7K followers, [---] engagements


"@Hamza_Mtrx @kreatekit @obviceo Not going to lie. This is brilliant execution. Let's chat Hamza"  
[X Link](https://x.com/ashvinmelwani/status/1730653735850840276)  2023-12-01T18:22Z 30.7K followers, [---] engagements


"Is it just me or is X/Twitter kind of over the AI hype I wanna go back to the days of "69420 ways to use AI" in you business. Am I the only one"  
[X Link](https://x.com/ashvinmelwani/status/1731403261079429155)  2023-12-03T20:01Z 30.8K followers, [----] engagements


"You know what's crazy. Meta is almost a trillion dollar company. But I still can't copy non-ASC ads into my ASC campaign"  
[X Link](https://x.com/ashvinmelwani/status/1732183951991611677)  2023-12-05T23:43Z 31K followers, 15.6K engagements


"+10000 For Tomer. A lot of our affiliate program has been built out with the guidance of this legend. Take advantage of this"  
[X Link](https://x.com/ashvinmelwani/status/1732467344188813724)  2023-12-06T18:29Z 31K followers, [----] engagements


"Annnnnd Im logging off"  
[X Link](https://x.com/ashvinmelwani/status/1733233957431329069)  2023-12-08T21:15Z 31K followers, [----] engagements


"Listening to Interstellar while working is bomb 💣"  
[X Link](https://x.com/ashvinmelwani/status/1734635654926004423)  2023-12-12T18:05Z 31.1K followers, [----] engagements


"What is your experience with Meme Ads on Meta Have you tested it yet If so - how did it do"  
[X Link](https://x.com/ashvinmelwani/status/1735394213418697202)  2023-12-14T20:19Z 31.1K followers, 14.4K engagements


"There are multiple reasons why having a community is beneficial. But here are the [--] that played a HUGE part in scaling Obvi"  
[X Link](https://x.com/ashvinmelwani/status/1736125881301553602)  2023-12-16T20:47Z 31.2K followers, [----] engagements


"@DylanAnder the trademark call out lol don't think that would constitute as a CRO hack"  
[X Link](https://x.com/ashvinmelwani/status/1737497687249826050)  2023-12-20T15:38Z 31.2K followers, [---] engagements


"Ok TikTok are we moving backwards or what"  
[X Link](https://x.com/ashvinmelwani/status/1737618542336606717)  2023-12-20T23:38Z 31.2K followers, [----] engagements


"If youre taking one winning ad and turning it into a bunch of variations This IS NOT the way. Anyone telling you otherwise is living in the past. ✨Creative diversity IS the way✨ Should I explain further"  
[X Link](https://x.com/anyuser/status/1740426760737738883)  2023-12-28T17:37Z [--] followers, 20.3K engagements


"@TaylorHoliday Then toss in all the discounts freebies and free shipping youre offering and really have an eye opening experience"  
[X Link](https://x.com/ashvinmelwani/status/1740435681783197696)  2023-12-28T18:12Z 32K followers, [----] engagements


"Be patient. And Stop. Adjusting. Your. Ad. Account. Every. Single. Damn. Day. Thatll be all"  
[X Link](https://x.com/anyuser/status/1742093396976566415)  2024-01-02T08:00Z [--] followers, [----] engagements


"Yeah idk UGC created by creators havent worked for us in months. UGC created by customers have. Do with that information what you will"  
[X Link](https://x.com/anyuser/status/1742225350220792254)  2024-01-02T16:44Z [--] followers, 36.6K engagements


"Any recommendations for agencies that are great at pumping out static ads Need to increase our output across [--] brands. Tag some suggestions below 👇"  
[X Link](https://x.com/ashvinmelwani/status/1742289132884267489)  2024-01-02T20:57Z 32K followers, 28.2K engagements


"What are the best communities to join for marketers and media buyers who are spending high [--] figures in ad spend Comment them below"  
[X Link](https://x.com/ashvinmelwani/status/1742882076846665967)  2024-01-04T12:14Z 32K followers, 10.3K engagements


"Heres a trick to make you a better marketer; Instead of mindlessly scrolling through TikTok Grab a notepad + a pen and start scrolling through the platform to observe and note interesting cultural trends and how you can use it to grow your business"  
[X Link](https://x.com/anyuser/status/1743014191429013532)  2024-01-04T20:59Z [--] followers, [----] engagements


"If your conversion rate sucks you need to do this 1) Break down your intra-funnel conversion rate by looking at your Homepage PDP Conversion Rate PDP Cart Conversion Rate Cart Checkout Conversion Rate Etc. 2) Identify the biggest point of drop-off and the part of your funnel with the lowest conversion rate. 3) Focus exclusively on fixing that 4) Repeat the exercise and find the second weakest link - and do it all over again. Simple yet effective"  
[X Link](https://x.com/ashvinmelwani/status/1743276671644447221)  2024-01-05T14:22Z 32K followers, [----] engagements


"Have you had a chance to check out the newest episode of the @chewonthisdtc podcast yet If not - you definitely should. Adriana is the definition of building with purpose. YT Link; Spotify;"  
[X Link](https://x.com/ashvinmelwani/status/1743294401034457524)  2024-01-05T15:32Z 32K followers, [---] engagements


"Are you in NYC on the 16th of January If so - then come join us for our very first @chewonthisdtc event of the year Join us for a evening filled with good vibes good people and good food by RSVPing below"  
[X Link](https://x.com/ashvinmelwani/status/1744822419724890570)  2024-01-09T20:44Z 32K followers, [----] engagements


"I am in the mushroom coffee funnel right now and man every ad literally says the same thing. Same claims same benefits etc. How is a consumer supposed to make a decision At that point it really comes down to offer right"  
[X Link](https://x.com/ashvinmelwani/status/1745309084013003256)  2024-01-11T04:58Z 32K followers, 46.7K engagements


"CAC is up 45% today compared to yesterday. Nice @Meta"  
[X Link](https://x.com/ashvinmelwani/status/1745432739296481506)  2024-01-11T13:09Z 32K followers, 44.6K engagements


"Overdoing your ad copy is a waste of time - and money. Your audience doesn't want to read through fluff and they'll be bored before they get to the third line. The most powerful ads are simple concise and clearly communicate value"  
[X Link](https://x.com/ashvinmelwani/status/1748058326599139612)  2024-01-18T19:02Z 32K followers, [----] engagements


"Saw this ad while scrolling IG This brand had countless questions in the comments And not a single reply 🤦 Maybe they answer them on the landing page Nope. The bar is so low for increasing CVR If youre seeing repeat questions/concerns answer them on your landing page"  
[X Link](https://x.com/ashvinmelwani/status/1749507980897476990)  2024-01-22T19:03Z 32K followers, [----] engagements


"The sweet spot for us when it comes to creative testing has always been around 30-50 creatives a week. But with creative diversity being more important than ever - were now doing it with a lot more intention and direction. And by following a specific bulletproof process. 🧵"  
[X Link](https://x.com/ashvinmelwani/status/1749576413840367722)  2024-01-22T23:34Z 30K followers, 43.2K engagements


"WANTED Exceptional copywriters with experience in social media ✅ Minimum [--] years of experience in writing on social media ✅ Experience in eCom is a plus ✅ Hunger and work attitude is the most important factor Apply through the link below 👇"  
[X Link](https://x.com/ashvinmelwani/status/1749927877272125478)  2024-01-23T22:51Z 32K followers, [----] engagements


"Launching [--] new video ads tomorrow created entirely by AI. Stay tuned"  
[X Link](https://x.com/ashvinmelwani/status/1749936106815045767)  2024-01-23T23:24Z 37.1K followers, [----] engagements


"@TheSzef All it took were a few @DadGangCo hats tbh"  
[X Link](https://x.com/ashvinmelwani/status/1749951281341358552)  2024-01-24T00:24Z 32K followers, [---] engagements


"Fresh out of high school I took a leap that changed everything. I found myself at university in London far from the familiar streets I grew up on. Little did I know - this was going to be the crash course for the rest of my life. In London I was surrounded by wealth and luxury I'd never seen before. My classmates were from wealthy backgrounds driving fancy cars spending thousands a night living a lifestyle I could only dream of. This exposure sparked something in me - this burning desire to level up my life. Here's the thing I only had like a hundred pounds a week to survive. It was basically"  
[X Link](https://x.com/ashvinmelwani/status/1750183009092030488)  2024-01-24T15:45Z 32K followers, [----] engagements


"Is there a way to open [--] Slack Workspace windows side by side or is this just way too complicated of a feature to implement"  
[X Link](https://x.com/ashvinmelwani/status/1750271421480128521)  2024-01-24T21:36Z 32K followers, [----] engagements


"You shouldnt push everything out to your audience - even if you think its great. When we first launched in Walmart we wanted to plaster their logo on every creative we had. So we ran an A/B test and saw a 10% drop in rev Can you guess which one did worse The Walmart creative. People were seeing their logo and thinking You know what Ill just get it on my next grocery run. It was still getting us sales - but Walmart was making the money. So we decided to take the logo out and focus all our efforts on driving traffic just to our website. Like I said - not all great things are worth pushing to"  
[X Link](https://x.com/ashvinmelwani/status/1750594097293987993)  2024-01-25T18:58Z 32K followers, [----] engagements


"Anyone else just scrolling right past any TikTok videos with a shop link attached or just me"  
[X Link](https://x.com/anyuser/status/1750871364989272414)  2024-01-26T13:20Z [--] followers, [----] engagements


"Saw an ad for something I was genuinely interested in. What caught my attention The hook - it called out the root cause of a problem I was having not just the problem I was having. What did I do next I went through the comments to see the feedback on the product. I wanted to see reviews/comments from customers immediately Not just people asking questions. So I went through every single interaction I possibly could getting as much info as possible. Then I finally clicked on the ad which was a landing page but all I wanted to see was the price. So why is this important Its okay for customers to"  
[X Link](https://x.com/ashvinmelwani/status/1750977902626435518)  2024-01-26T20:23Z 32K followers, [----] engagements


"I can share all these tactics I can tell you all of my strategies But at the end of the day the single most important thing you can do for your DTC brand is this: OBSESS OVER YOUR CUSTOMERS. Get out of the technical loop and remind yourself why someone REALLY buys your product Its not because of your funnel Its not because of your emails Its not because of your meta-ads They are buying from you because youre a part of someones improvement journey So lets cut the quick tips today and let me tell you how we obsess over customers at OBVI: From day one Ive always wanted to create a community"  
[X Link](https://x.com/ashvinmelwani/status/1751995164862951464)  2024-01-29T15:46Z 32K followers, [----] engagements


"What goes on above the fold sets the tone for the rest of your landing page. Here are my top elements to include to increase CPV and conversions: - Announcement Bar: test your offer CTA button etc. - Main Headline: Keep this updated for a smooth transition from ad to LP - Sub Headers: Talk about benefits provide info etc. - KEEP YOUR CTA ABOVE THE FOLD - Overall Imagery: Make sure your product is shown and people know exactly what it is What else would you include"  
[X Link](https://x.com/ashvinmelwani/status/1752074108551197046)  2024-01-29T20:59Z 32K followers, [----] engagements


"Trying to read more books this year. What are some of your favorites"  
[X Link](https://x.com/ashvinmelwani/status/1752171698948878511)  2024-01-30T03:27Z 32K followers, 10.5K engagements


"Here are the BOF creative concepts were leveraging in 2024: [--]. Focus On The Offer Lean hard into showcasing your offer. This audience is typically on the fence and needs a little push to get them to finally convert. [--]. Customer Reviews/Success Stories Use statics to show off your strongest reviews/handle all your common objections. Theyre already 90% sold so again they just need to be reminded why they can trust you"  
[X Link](https://x.com/ashvinmelwani/status/1752766311137214949)  2024-01-31T18:50Z 32.1K followers, [----] engagements


"I KEEP GETTING LOGGED OUT OF META. I'VE HAD ENOUGH"  
[X Link](https://x.com/ashvinmelwani/status/1752835886226555155)  2024-01-31T23:26Z 32.1K followers, [----] engagements


"Meta will always be the #1 platform to run ads on BUT There will come a time when you need your brand on fresh eyeballs"  
[X Link](https://x.com/ashvinmelwani/status/1753515576092492076)  2024-02-02T20:27Z 32.1K followers, [----] engagements


"@alexgoughcooper Authenticity scales 🚀😎 We made variations based off this ad and spent $1.3m on this concept. This was the amount spent on this specific ad though One of my favorites"  
[X Link](https://x.com/ashvinmelwani/status/1753532111041052808)  2024-02-02T21:33Z 32.1K followers, [---] engagements


"Finding Influencers 101: Understand who your potential customer is Understand who they are following Work backward to find keywords/interests Input into @getsaral for an EXACT list of who you want to work with. It can be that simple"  
[X Link](https://x.com/ashvinmelwani/status/1754506234240340132)  2024-02-05T14:04Z 32.3K followers, [----] engagements


"Creative diversity is 👑 But none of it matters if you cant trust your data. When we realized wed been making decisions based on inaccurate data And our conversions were in freefall. we felt lost. Until one afternoon with @obviceo: We couldnt figure out what the problem was. Conversions were slowing ROAS was slipping Maybe it was our creatives Our targeting Nope. Bad data - and wed been making a significant amount of our decisions BASED on that data for too long without catching it. I couldnt figure out a solution and it was an awful feeling. I filled Ron in on what the problem was and he"  
[X Link](https://x.com/ashvinmelwani/status/1754585735066529893)  2024-02-05T19:20Z 32.3K followers, [----] engagements


"@binghott Fortunately my rep took the time to see what we were up to. Love that they did that and it tells me a lot about them but Im not going to be upset if they didnt"  
[X Link](https://x.com/ashvinmelwani/status/1754678626593767539)  2024-02-06T01:29Z 32.3K followers, [---] engagements


"@CJSlattery Had an ad that got a ton of engagement but didn't lead to sales. FB still liked it because of the engagement and was pushing spend. I've seen this happen a ton with click baity ads"  
[X Link](https://x.com/ashvinmelwani/status/1754891609458520251)  2024-02-06T15:35Z 32.3K followers, [---] engagements


"In my opinion I think people are iterating on their winning ads incorrectly. If your iteration looks REMOTELY similar to the original Meta cant tell the difference. Iterate on an angle instead and create entirely new visuals - itll be a lot more successful in the long term"  
[X Link](https://x.com/ashvinmelwani/status/1754898548272099816)  2024-02-06T16:03Z 32.4K followers, 10.9K engagements


"This new update from @getelevar is 🔥🔥"  
[X Link](https://x.com/ashvinmelwani/status/1755257979597988242)  2024-02-07T15:51Z 32.4K followers, [----] engagements


"@codyplof Use this to export comments Upload comments as a PDF Upload PDF to chatGPT Ask ChatGPT to summarize https://commentpicker.com/export-comments-facebook.php https://commentpicker.com/export-comments-facebook.php"  
[X Link](https://x.com/ashvinmelwani/status/1755340873850560599)  2024-02-07T21:20Z 37.9K followers, [----] engagements


"When I started to really lean into landing pages I didn't know where to even start. I want to be helpful to whoever I can so I created this Landing Page SOP It's everything we follow internally to convert more customers Comment "LP" and I will DM it to you (must be following)"  
[X Link](https://x.com/ashvinmelwani/status/1755351997354475893)  2024-02-07T22:05Z 32.5K followers, 61.9K engagements


"I haven't shared this on here But I co-ran an agency with Ron and Ankit. After leaving our startup we teamed up hustled hardand quickly hit $150K+ monthly. We kept it going for a solid [--] years Let me tell you a bit about Ghost3Media You know the story: I worked at a supplement company called Shredz for a year with Ron and when we all left We went our separate ways for a bit. For a short time I worked at an Amazon brand incubator Its about as fun as it sounds But I learned everything about Amazon ads listings a whole other part of the DTC world that isnt just Shopify. Ron and Ankit were"  
[X Link](https://x.com/ashvinmelwani/status/1755688088918265874)  2024-02-08T20:20Z 32.4K followers, 14.9K engagements


"Lets pretend I just lost everything and had to start all over with a new product. What would I do differently [--]. Find a product with the highest margins possible - nothing below 80% [--]. Make sure that it can be subscription-based [--]. Identify if its something that customers can see or feel the benefits immediately Once you find something that meets all [--] of these Double down. If you had to start over - what would be the top [--] on your list"  
[X Link](https://x.com/ashvinmelwani/status/1756023469970739544)  2024-02-09T18:33Z 32.5K followers, 12.6K engagements


"To scale to $50m and beyond You cannot solely rely on Metas ecosystem. In [----] we are diversifying our marketing mix Instead of keeping you in the dark Im going to show you the exact game plan we created for this new year. Every platform how much we are expecting to spend and our overall hypothesis with each. No gatekeeping here 🙅 Lets start with: [--]. Expanding Influencer and Affiliate Programs Its no secret that influencers add authenticity and reach to a brands marketing efforts. By leveraging their diverse audiences we can reach new market segments and enhance brand visibility. Weve"  
[X Link](https://x.com/ashvinmelwani/status/1756062822717624430)  2024-02-09T21:09Z 32.5K followers, 20.7K engagements


"Pulling the curtains back on my WINNING ads - Part [--] If youre not leveraging whitelisted ads in your ad account Youre definitely missing out. These are all about simplicity and making it feel more natural on your audiences feed And these CRUSH. Lets break it down:"  
[X Link](https://x.com/ashvinmelwani/status/1757071343655457221)  2024-02-12T15:57Z 32.5K followers, [----] engagements


"A few years ago Celsius was at risk of vanishing from the market completely. Today Theyre worth over $13 Billion. Let me tell you the story of how Celsius went from being taken off Costco shelves to a dominant leader in the energy drink market 👇 Its January [----]. Celsius had been struggling for a few years already And as the final nail in the coffin they got delisted out of Costco. 60% of their revenue gone in an instant. This started a chain reaction with other retailers dropping Celsius one by one. With the walls caving in Revenue burning up in right front of their eyes. They knew that the"  
[X Link](https://x.com/ashvinmelwani/status/1757132905011405161)  2024-02-12T20:01Z 32.5K followers, 10.7K engagements


"The main goal for any TOF creative strategy is to capture the eyeballs of those who DONT know who you are. Obvious right But how do you do it correctly Its simple with static ads. Want to target people with thinning hair Call them out directly with a MASSIVE headline across your ad. Then support with your USPs. The idea here is to ease them into the idea of your brand - they dont know who you are or what you do yet. Treat these creatives like a calm introduction not a hard sell. Sell the click to the right person and let your landing page do the heavy lifting"  
[X Link](https://x.com/ashvinmelwani/status/1757478210626011522)  2024-02-13T18:53Z 32.5K followers, [----] engagements


"What's your take on offering multiple BNPL solutions"  
[X Link](https://x.com/ashvinmelwani/status/1757806722960290298)  2024-02-14T16:39Z 32.6K followers, [----] engagements


"8 Figure Lessons #1 The single most important metric you should optimize when running ads for new customer acquisition is your contribution margin. Once youve calculated the breakeven point for your funnels and identified how much you need to turn a profit Go all in on it. Do EVERYTHING to make sure that number stays positive as you scale Especially if youre trying to be first order profitable - this is the approach I recommend you take"  
[X Link](https://x.com/ashvinmelwani/status/1757834109030941045)  2024-02-14T18:28Z 32.5K followers, [----] engagements


"Deliverability will always be a challenge But understanding how to leverage older data to your benefit - thats where the money is. @yojimmykim shares his secrets for leveraging MORE money out of email on our next episode of @chewonthisdtc releasing tomorrow"  
[X Link](https://x.com/ashvinmelwani/status/1757955759906955270)  2024-02-15T02:31Z 32.6K followers, [----] engagements


"Check your ad accounts seeing RAPID spend the last few hours. Some ad sets performing fine others have a massive spike in CPAs CPCs CPMs etc"  
[X Link](https://x.com/ashvinmelwani/status/1757966794193560031)  2024-02-15T03:15Z 32.6K followers, 19.9K engagements


"@Digitalattntion TikTok"  
[X Link](https://x.com/ashvinmelwani/status/1758129064567517465)  2024-02-15T14:00Z 32.6K followers, [---] engagements


"Whats the best way to fuel my new @drinkpoppi addiction Subscription online Buy in store Whats most cost effective"  
[X Link](https://x.com/ashvinmelwani/status/1758548635212566631)  2024-02-16T17:47Z 32.6K followers, [----] engagements


"Dont fire your videographer yet. Sora is a HUGE leap for AI - but its not enough to start dumping creators. Is it perfect No but B-roll clips stock footage absolutely. This will help marketers a TON with cutting costs How are you going to utilize it"  
[X Link](https://x.com/ashvinmelwani/status/1758596228286407063)  2024-02-16T20:56Z 32.6K followers, [----] engagements


"If youre not testing SOMETHING - youre always losing. Your CPAs are always going to be rising If you want to survive OUTPACE IT Continuously test things that can improve your CRO. Even if its just by 1% Those small improvements compound over time into massive wins"  
[X Link](https://x.com/ashvinmelwani/status/1758895258870661630)  2024-02-17T16:44Z 32.6K followers, [----] engagements


"The ultimate cheat sheet to build 8-figure landing pages for your DTC brand. Sign up to Chew On This newsletter & get more DTC growth resources like this for free"  
[X Link](https://x.com/ashvinmelwani/status/1759638981439070218)  2024-02-19T18:00Z 32.8K followers, 32K engagements


"The ultimate cheat sheet for running Facebook Ads for your DTC brand. Sign up to Chew On This newsletter & get more DTC growth resources like this for free"  
[X Link](https://x.com/ashvinmelwani/status/1759638986044416428)  2024-02-19T18:00Z 37.1K followers, 34.5K engagements


"Where did February go"  
[X Link](https://x.com/ashvinmelwani/status/1759997033635610847)  2024-02-20T17:42Z 32.7K followers, [----] engagements


"Weve paid at least $5 million in ignorance tax since starting Obvi. Ignorance Tax is the total cost + opportunity cost you have from not knowing something. In this thread Ill share [--] of our biggest mistakes - so you can make or save a few $Ms instead of missing out Mistake #1: We didnt understand the Hierarchy of Split Tests What is that The Hierarchy of Split-Tests basically shows you the highest-impact tests you can run. (See below) This is based on my own personal experience but Ill probably die on this hill tbh. Fight me Now - when I say we didnt understand it what I mean is this: - We"  
[X Link](https://x.com/ashvinmelwani/status/1760023191760818602)  2024-02-20T19:26Z 32.7K followers, 21K engagements


"Launch all these ads just for [--] to be a winner. THAT'S THE GAME THO 🚀"  
[X Link](https://x.com/ashvinmelwani/status/1760084403261235451)  2024-02-20T23:29Z 32.7K followers, [----] engagements


"@thedannybuck @CRAFTD Legend"  
[X Link](https://x.com/ashvinmelwani/status/1760680243369824339)  2024-02-22T14:57Z 32.7K followers, [---] engagements


"I often get asked how I approach testing new creatives at scale Heres exactly how I find new winning creatives every week 👇 - Every Tuesday I set up my tests I have a campaign for testing - each ad set is its own angle within that angle 3-6 ads all completely different VISUALLY but attacking the same angle - Launch on Wednesday (Monday and Tuesday are my slowest days) If something pops off by the Friday Ill scale it through the weekend - By the next Tuesday Ill extract ALL my winners into my ASC and BAU campaigns Repeat this process every week without fail and youll never run out of winning"  
[X Link](https://x.com/ashvinmelwani/status/1760734847319068939)  2024-02-22T18:34Z 32.9K followers, 30.1K engagements


"Idk how you guys feel but Im a little worried about TikTok Shop. For one brands are getting a TON of exposure from TikToks algorithm. Which is great. But They are THROWING promos and discounts at me left right and center. Obviously Im going to shop if something is 30-50% off. Problem is TikTok is fronting these promos. What happens when they start pulling these discounts Will people still shop at the same volume Another thing Im worried about is every other TikTok I see is a post pushing some product on shop. Will it get to a point where everyone is SICK of seeing ads on their page scrolling"  
[X Link](https://x.com/ashvinmelwani/status/1761151265407672819)  2024-02-23T22:09Z 32.9K followers, 15.1K engagements


"If youre trying to scale without focusing on CRO you may as well be lighting your money on fire. Increasing CVR & AOV compensates for the uptick in traffic & higher CAC So when you scale you can ACTUALLY afford it. Dont neglect CRO - unless losing money is more your thing"  
[X Link](https://x.com/ashvinmelwani/status/1762158249477083261)  2024-02-26T16:50Z 32.9K followers, [----] engagements


"This is actually surreal to see. Weve been flirting with the top spot for a while but today we hit #1 for Best Selling Fat Burners on Amazon. Lets see how long it lasts but this is a culmination of so many efforts the team has made and couldnt be more proud. LFG @obviceo @kreatekit 🚀"  
[X Link](https://x.com/ashvinmelwani/status/1762280984613986341)  2024-02-27T00:58Z 32.9K followers, [----] engagements


"@nischalsharma94 @niftiesndimes For what we can yes"  
[X Link](https://x.com/ashvinmelwani/status/1762865808789643570)  2024-02-28T15:42Z 32.9K followers, [--] engagements


"This is for all you DTC founders. Based on my experience - scaling past $50M is INFINITELY easier when you learn to diversify your marketing You can't only rely on Meta's ecosystem forever. This year we're going ALL in on diversifying Obvi's marketing. Here's EXACTLY how we're approaching each platform to scale:"  
[X Link](https://x.com/ashvinmelwani/status/1762891491163431278)  2024-02-28T17:24Z 32.9K followers, [----] engagements


"Just finished my 100th MentorPass call with a perfect 5-star rating across the board 👀 If anyone needs help with strategies around Meta testing/scaling offer creation CRO - ANYTHING acquisition related Hit the link in my bio or DM me to set up a call 🚀"  
[X Link](https://x.com/ashvinmelwani/status/1762938840405405993)  2024-02-28T20:32Z 32.9K followers, [----] engagements


"Hear me out Etsy China I really wanted to offer a free gift on one of our LPs Measuring tape notepad etc. so that people could track their progress. I couldve sourced this from China ordered a thousand units just to wait [--] weeks for it F*ck no. Went over to Etsy & found smaller sellers that could get me [---] units in a few days I spent a little more overall but instead of investing in THOUSANDS of pieces (and waiting for weeks) I could quickly run a small scale test first. Efficient effective and helped me get the results I needed. Etsy [--] China 0"  
[X Link](https://x.com/ashvinmelwani/status/1763248134048870799)  2024-02-29T17:01Z 32.9K followers, [----] engagements


"Sold through inventory [--] days ahead of schedule. Yes @obviceo is stressed. No I dont care. Im still slinging and Im taking a page out of @AaronJNosbisch and @iamshackelfords book to do it properly"  
[X Link](https://x.com/ashvinmelwani/status/1763382413231616170)  2024-03-01T01:55Z 32.9K followers, [----] engagements


"Oh 50% commission is too much How much are you paying Zuck Wouldnt you rather pay your customers (affiliates) to go and grow your brand with more authenticity Were going all in on this with @noatuck on our latest episode click the link below to watch it 👇"  
[X Link](https://x.com/ashvinmelwani/status/1763667452591067389)  2024-03-01T20:47Z 33K followers, [----] engagements


"The challenges you face in business leave you with two options: adapt or go broke. Everyones challenges are different but that result will always remain the same. For me one of my biggest challenges with this came after the IOS update that changed everything: When we were running the agency it was stupid easy to make money on ads I could set up anything have a decent landing page and print. Easy. I mean I didnt have any marketing knowledge other than how to set up an ad account and @kreatekit handled the creative side But it worked REALLY well for the longest time until everything changed"  
[X Link](https://x.com/ashvinmelwani/status/1764045863142457833)  2024-03-02T21:51Z 33K followers, [----] engagements


"Im curious has anyone forced placements recently on Meta Aka ad sets just for FB placements and ad sets just for IG placements"  
[X Link](https://x.com/ashvinmelwani/status/1764460772199944437)  2024-03-04T01:20Z 33K followers, 13.9K engagements


"Overspending issues. Can't login. Getting logged out constantly. Zuck whatever you did last night just hit Ctrl + Z. Please. PLEASE"  
[X Link](https://x.com/ashvinmelwani/status/1765035344112550287)  2024-03-05T15:23Z 33.1K followers, 13.3K engagements


"@JackRubin1 Rebuild your campaigns. Weve been fine after that"  
[X Link](https://x.com/ashvinmelwani/status/1765731528930210270)  2024-03-07T13:29Z 33.1K followers, [---] engagements


"@bluetopknot Fair enough"  
[X Link](https://x.com/ashvinmelwani/status/1766502232768364597)  2024-03-09T16:32Z 33.1K followers, [---] engagements


"Ive built and tested probably over a hundred landing pages for Obvi And I want to try and help wherever I can - so I created this guide with [--] of the EXACT strategies I follow to maximize our conversions. Like + comment CRO and Ill DM it to you (must be following)"  
[X Link](https://x.com/ashvinmelwani/status/1767205510082707732)  2024-03-11T15:06Z 33.3K followers, 27.7K engagements


"Need your feedback once more Updated Unflavored Collagen Packaging Which one looks better [--] or [--] I took in all the feedback from Twitter LinkedIn and one of our board advisors John Herman who started C4 and obviously @obviceo and @ashvinmelwani Here's what I did: I added back the Obvi splash or https://t.co/4IvGwj5hgd Updated Unflavored Collagen Packaging Which one looks better [--] or [--] I took in all the feedback from Twitter LinkedIn and one of our board advisors John Herman who started C4 and obviously @obviceo and @ashvinmelwani Here's what I did: I added back the Obvi splash or"  
[X Link](https://x.com/ashvinmelwani/status/1767225059209343137)  2024-03-11T16:24Z 33.2K followers, [----] engagements


"@subscriptiondoc Acquisition fuels retention. The RIGHT type of Acquisition is the most important. Retention is dependent on product. You should always have a solid product otherwise you have nothing"  
[X Link](https://x.com/ashvinmelwani/status/1767296193808175266)  2024-03-11T21:07Z 33.2K followers, [--] engagements


"Had a BIG TIME competitor take one of our ads and copy it entirely. We even had a misspelling in the ad and they copied that too. Forget even copying it they just slapped their product over our product on the ad and ran it. You know who you are. If you need consulting hit me up on @MentorPass ;)"  
[X Link](https://x.com/ashvinmelwani/status/1767587406687977912)  2024-03-12T16:24Z 33.2K followers, [----] engagements


"Dropping some more of the Obvi secret sauce today This creative drove almost $70k in sales for us 🚀 Im going over why it works and some iterations we might make because of it Lets break this down: The single biggest thing when youre running ads is how you call out your user Typically you do this with a headline ad copy whatever it is. I mean thats how you call out the exact audience you want to target right With this creative we switched up the design calling out their problems in clear view on the left side: - PCOS belly - Hormone Imbalances - Low energy We picked these [--] because we know"  
[X Link](https://x.com/ashvinmelwani/status/1767624043405222318)  2024-03-12T18:49Z 33.2K followers, 10.4K engagements

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