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# ![@adage Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::12480582.png) @adage Ad Age

Ad Age is buzzing with news about the latest marketing and advertising trends. Top stories include the use of AI in marketing activations, emerging technology trends, and key agency and marketing job moves. Brands like Taco Bell, Manscaped, and Heinz are making headlines with their innovative marketing strategies and campaigns.

### Engagements: XXXXXX [#](/creator/twitter::12480582/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::12480582/c:line/m:interactions.svg)

- X Week XXXXXX -XX%
- X Month XXXXXXX -XX%
- X Months XXXXXXXXX +12%
- X Year XXXXXXXXX -XX%

### Mentions: XX [#](/creator/twitter::12480582/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::12480582/c:line/m:posts_active.svg)

- X Week XX -XX%
- X Month XXX +1.80%
- X Months XXX +38%
- X Year XXXXX +5.80%

### Followers: XXXXXXX [#](/creator/twitter::12480582/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::12480582/c:line/m:followers.svg)

- X Week XXXXXXX +0.01%
- X Month XXXXXXX -XXXX%
- X Months XXXXXXX -X%
- X Year XXXXXXX -XXXX%

### CreatorRank: XXXXXXX [#](/creator/twitter::12480582/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::12480582/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[agencies](/list/agencies)  #22 [luxury brands](/list/luxury-brands)  XXXX% [finance](/list/finance)  XXXX% [stocks](/list/stocks)  XXXX% [technology brands](/list/technology-brands)  XXXX% [automotive brands](/list/automotive-brands)  XXXX%

**Social topic influence**
[omnicom](/topic/omnicom) #1, [agencies](/topic/agencies) #180, [ipg](/topic/ipg) #13, [ai](/topic/ai) 3.85%, [future](/topic/future) 3.85%, [bbdo](/topic/bbdo) #9, [history](/topic/history) 3.85%, [interpublic](/topic/interpublic) 3.85%, [frida mom](/topic/frida-mom) 1.92%, [products](/topic/products) XXXX%

**Top accounts mentioned or mentioned by**
[@ionamscdept](/creator/undefined) [@rnbwbrytespryte](/creator/undefined) [@drinkgaragebeer](/creator/undefined) [@cristinculver](/creator/undefined) [@thatchristinag](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl)
### Top Social Posts
Top posts by engagements in the last XX hours

"Omnicom layoffshow a communications company created its own crisis"  
[X Link](https://x.com/adage/status/1998810678342099147)  2025-12-10T17:42Z 881.6K followers, 9481 engagements


"For Frida Mom a pregnancy and postpartum wellness company that sells products such as perineal massage wands and at-home insemination kits casting women comfortable with showing their private parts on camera was a necessity"  
[X Link](https://x.com/adage/status/1778579904067440854)  2024-04-12T00:24Z 881.6K followers, 5845 engagements


"Omnicom expects to close IPG deal by late Wednesday after EU approval"  
[X Link](https://x.com/adage/status/1992986308529082525)  2025-11-24T15:58Z 881.6K followers, 7803 engagements


"Omnicom completes IPG dealhow the new No. X agency company stacks up"  
[X Link](https://x.com/adage/status/1993821027629994104)  2025-11-26T23:15Z 881.6K followers, 2625 engagements


"How the industry is responding to Omnicoms post-IPG deal shakeup"  
[X Link](https://x.com/adage/status/1996164241514955160)  2025-12-03T10:26Z 881.6K followers, 2014 engagements


"Publicis celebrates its past with an AI film that warns about advertisings next era"  
[X Link](https://x.com/adage/status/1996862195859157437)  2025-12-05T08:40Z 881.6K followers, 1904 engagements


"Why the Omnicom-IPG deal matters beyond holding companies"  
[X Link](https://x.com/adage/status/1996888924258476440)  2025-12-05T10:26Z 881.6K followers, 1600 engagements


"Omnicoms new brandingwhat designers like and dislike"  
[X Link](https://x.com/adage/status/1996931823914320273)  2025-12-05T13:17Z 881.6K followers, 2643 engagements


"14 creative campaigns to know about today"  
[X Link](https://x.com/adage/status/1997064545618022418)  2025-12-05T22:04Z 881.6K followers, 1951 engagements


"Why the Omnicom-IPG deal matters beyond holding companies"  
[X Link](https://x.com/adage/status/1997426802772328495)  2025-12-06T22:03Z 881.6K followers, 3179 engagements


"7 key agency and marketing job movesand why they matter"  
[X Link](https://x.com/adage/status/1998027716763783389)  2025-12-08T13:51Z 881.6K followers, 1870 engagements


"Amani Duncan joins media company My Code as CEO"  
[X Link](https://x.com/adage/status/1998103057851142188)  2025-12-08T18:51Z 881.6K followers, 2562 engagements


"16 creative campaigns to know about today"  
[X Link](https://x.com/adage/status/1980703786134831322)  2025-10-21T18:32Z 881.5K followers, 2028 engagements


"7 agency reviews to know about"  
[X Link](https://x.com/adage/status/1993661795718832199)  2025-11-26T12:43Z 881.5K followers, 1802 engagements


"Inside Omnicoms new structurehow media tech and creative will operate after IPG deal"  
[X Link](https://x.com/adage/status/1995535057499431397)  2025-12-01T16:46Z 881.6K followers, 10.6K engagements


"Omnicoms future is built on BBDO McCann and TBWAa quick history of the X agencies"  
[X Link](https://x.com/adage/status/1995653447903842360)  2025-12-02T00:37Z 881.5K followers, 3831 engagements


"Omnicom acquires IPGeverything you need to know"  
[X Link](https://x.com/adage/status/1995814252272140294)  2025-12-02T11:16Z 881.6K followers, 5367 engagements


"10 creative campaigns to know about today"  
[X Link](https://x.com/adage/status/1996298965168365836)  2025-12-03T19:22Z 881.6K followers, 1640 engagements


"Watch the newest commercials from Subway Expedia Kohls and more"  
[X Link](https://x.com/adage/status/1997816889838358993)  2025-12-07T23:53Z 881.6K followers, 2587 engagements


"13 creative campaigns to know about today"  
[X Link](https://x.com/adage/status/1998180673530601644)  2025-12-08T23:59Z 881.5K followers, 1828 engagements


"Inside Omnicoms new structurehow media tech and creative will operate after IPG deal"  
[X Link](https://x.com/adage/status/1997111386510389662)  2025-12-06T01:10Z 881.6K followers, 2657 engagements


"Omnicoms future is built on BBDO McCann and TBWAa quick history of the X agencies"  
[X Link](https://x.com/adage/status/1997787861093883994)  2025-12-07T21:58Z 881.6K followers, 2615 engagements


"Timothe Chalamet gets his Wheaties cover in A24/General Mills collab"  
[X Link](https://x.com/adage/status/1998336413540987182)  2025-12-09T10:18Z 881.6K followers, 2714 engagements


"14 creative campaigns to know about today"  
[X Link](https://x.com/adage/status/1998469272847216764)  2025-12-09T19:06Z 881.6K followers, 1793 engagements


"How the Chiefs stole ChristmasCMO Lara Krug on holiday marketing and new entertainment plans"  
[X Link](https://x.com/adage/status/1998550433539760638)  2025-12-10T00:28Z 881.6K followers, 2401 engagements


"The biggest brand fails of 2025"  
[X Link](https://x.com/adage/status/1998832269507613164)  2025-12-10T19:08Z 881.6K followers, 1850 engagements


"Emerging technology trends brands and agencies need to know about right now"  
[X Link](https://x.com/adage/status/1999061493698986214)  2025-12-11T10:19Z 881.6K followers, 1552 engagements


"Shareholders of both Omnicom Group and Interpublic Group of Cos. approved the plan for Omnicom to acquire IPG at special meetings on Tuesday"  
[X Link](https://x.com/adage/status/1902118364505633000)  2025-03-18T22:02Z 881.5K followers, 3316 engagements


"McCann Worldgroup has been quietly trimming its workforce over the last few months and has parted ways with several senior executives ahead of Omnicom Groups acquisition of Interpublic Group of Cos. Ad Age has learned"  
[X Link](https://x.com/adage/status/1915871816062484988)  2025-04-25T20:53Z 881.5K followers, 4075 engagements


"Why Target Canva and WPP are using the Model Context Protocol to power their agentic marketing"  
[X Link](https://x.com/adage/status/1998409183620628761)  2025-12-09T15:07Z 881.6K followers, 1827 engagements


"Creator and influencer trends brand marketers need to know about right now"  
[X Link](https://x.com/adage/status/1998424689434144860)  2025-12-09T16:09Z 881.6K followers, 3266 engagements


"Google gives agencies access to data manager for AI ad targeting tools"  
[X Link](https://x.com/adage/status/1998505499344462182)  2025-12-09T21:30Z 881.6K followers, 1981 engagements


"16 creative campaigns to know about today"  
[X Link](https://x.com/adage/status/1998841828037054510)  2025-12-10T19:46Z 881.6K followers, 2020 engagements


"How to improve client-agency relationshipsa former IPG exec and BMW CMO share what both sides must do"  
[X Link](https://x.com/adage/status/1998728302727442905)  2025-12-10T12:15Z 881.6K followers, 2031 engagements


"Meet X breakout creators of 2025 who turned viral fame into big businesses"  
[X Link](https://x.com/adage/status/1999118023462916338)  2025-12-11T14:04Z 881.6K followers, 71.6K engagements