# ![@TheTradeDesk Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::138222371.png) @TheTradeDesk The Trade Desk

The Trade Desk posts on X about trade, ai, agencies, brand the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::138222371/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::138222371/c:line/m:interactions.svg)

- [--] Week [-----] -34%
- [--] Month [------] +89%
- [--] Months [-------] -3.40%
- [--] Year [-------] +369%

### Mentions: [--] [#](/creator/twitter::138222371/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::138222371/c:line/m:posts_active.svg)

- [--] Week [--] -19%
- [--] Month [--] +32%
- [--] Months [---] -2.60%
- [--] Year [---] +401%

### Followers: [------] [#](/creator/twitter::138222371/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::138222371/c:line/m:followers.svg)

- [--] Week [------] +0.04%
- [--] Month [------] +0.27%
- [--] Months [------] +1.60%
- [--] Year [------] +4%

### CreatorRank: [---------] [#](/creator/twitter::138222371/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::138222371/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  10.71% [countries](/list/countries)  8.57% [technology brands](/list/technology-brands)  6.43% [stocks](/list/stocks)  6.43% [travel destinations](/list/travel-destinations)  3.57% [social networks](/list/social-networks)  3.57% [agencies](/list/agencies)  #240 [automotive brands](/list/automotive-brands)  0.71% [celebrities](/list/celebrities)  0.71% [musicians](/list/musicians)  0.71%

**Social topic influence**
[trade](/topic/trade) #1990, [ai](/topic/ai) 4.29%, [agencies](/topic/agencies) 3.57%, [brand](/topic/brand) #764, [youtube](/topic/youtube) 2.86%, [canada](/topic/canada) 2.14%, [edge](/topic/edge) 2.14%, [health care](/topic/health-care) 2.14%, [carat](/topic/carat) #2, [how to](/topic/how-to) 1.43%

**Top accounts mentioned or mentioned by**
[@swingtraderco](/creator/undefined) [@canneslions](/creator/undefined) [@medialeaderfr](/creator/undefined) [@galderma](/creator/undefined) [@dentsuxglobal](/creator/undefined) [@cetaphils](/creator/undefined) [@gartnerinc](/creator/undefined) [@hisenseglobal](/creator/undefined) [@nbcuniversal](/creator/undefined) [@brandinnovators](/creator/undefined) [@ikeacanada](/creator/undefined) [@vaynermedia](/creator/undefined) [@omnicommediagrp](/creator/undefined) [@skysports](/creator/undefined) [@bell](/creator/undefined) [@getrembrand](/creator/undefined) [@bunnystudio](/creator/undefined) [@spaceback](/creator/undefined) [@adweek](/creator/undefined) [@zeptonow](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Coca-Cola Co (KO)](/topic/$ko) [Costco Wholesale Corporation (COST)](/topic/costco) [Uber Technologies, Inc. (UBER)](/topic/$uber)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Just like its iconic flatpack furniture IKEA Canadas latest ad campaign was all about smart assembly. Read how IKEA Canada and its agency Carat used our platform to reduce CPA by 17%. https://www.thetradedesk.com/case-studies/ai-powered-omnichannel-approach-boosts-efficiency-and-conversions-for-ikea-canadautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2013308733296672852)  2026-01-19T17:53Z 20.5K followers, [---] engagements


"Discover how @Galderma and its agency @dentsuX_Global boosted @Cetaphil's brand awareness amongst Gen Z with a social-to-CTV strategy on our platform achieving 42% incremental reach. https://www.thetradedesk.com/case-studies/how-cetaphils-social-ctv-campaign-set-the-stage-for-long-term-growth-with-gen-z-audiencesutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2014019674531393640)  2026-01-21T16:58Z 20.5K followers, [---] engagements


"Enroll in The Trade Desk Edge Academy's Strengthening Your Programmatic Supply Chain course to learn how to take control of your media hold partners accountable & create valuable ad experiences that fund products and premium content so many of us enjoy: https://bit.ly/4qE5Lnk https://bit.ly/4qE5Lnk"  
[X Link](https://x.com/TheTradeDesk/status/2014064732840374433)  2026-01-21T19:57Z 20.5K followers, [---] engagements


"We're proud to share that we've been recognized with a Customers' Choice distinction in the [----] @Gartner_inc Peer Insights Voice of the Customer for Ad Tech Platforms report. The report is based on reviews from the people who know us best: our platform's verified users"  
[X Link](https://x.com/TheTradeDesk/status/2014393397402849479)  2026-01-22T17:43Z 20.5K followers, [---] engagements


"Diadora CMO Antonio Gnocchini joins The Big Impression to discuss winning the [----] Summer Games as a challenger brand and why discovery beats heritage in modern sports marketing: https://bit.ly/465glLy https://bit.ly/465glLy"  
[X Link](https://x.com/TheTradeDesk/status/2014441968374329693)  2026-01-22T20:56Z 20.5K followers, [---] engagements


"The Omnicom-IPG deal created the worlds largest ad holding company. But experts in the APAC region detail why local nuance could win out over global influence: https://bit.ly/4tgbbq5 https://bit.ly/4tgbbq5"  
[X Link](https://x.com/TheTradeDesk/status/2019817962698309683)  2026-02-06T16:58Z 20.5K followers, [---] engagements


"In their conversation Gabrielle shared "We shouldn't need to insert ourselves into a cultural moment because those things feel inauthentic. If we're already there if our consumers are already talking about us in that way then we have a right to play in that space.""  
[X Link](https://x.com/TheTradeDesk/status/2019857500153975287)  2026-02-06T19:35Z 20.5K followers, [---] engagements


"authenticity + cultural moments = relevance Where do all those factors intersect The open internet"  
[X Link](https://x.com/TheTradeDesk/status/2019857501370687732)  2026-02-06T19:35Z 20.5K followers, [---] engagements


"Consumers are embracing the rich proliferation of content across the open internet but not all parts are created equal. Read key insights on how consumers are finding engagement and inspiration on the open internet and why thats good for advertisers. https://www.thetradedesk.com/us/open-internet-namerutm_source=twitter&utm_medium=organic_social&utm_campaign=oi_report https://www.thetradedesk.com/us/open-internet-namerutm_source=twitter&utm_medium=organic_social&utm_campaign=oi_report"  
[X Link](https://x.com/anyuser/status/1719799728647381259)  2023-11-01T19:33Z 20.5K followers, 561.8K engagements


"Netflix said that its ad revenue grew to over $1.5 billion last year. Now it plans to build on its AI innovations and offer more ad formats: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/45u4ern https://bit.ly/45u4ern"  
[X Link](https://x.com/TheTradeDesk/status/2014715851593719860)  2026-01-23T15:04Z 20.5K followers, [---] engagements


"Pressure is mounting on the traditional agency model and agencies are going all in on AI. But some industry veterans arent convinced thats enough. https://www.thecurrent.com/marketing-strategy-ai-necessary-not-sufficient-experts-agencies-strategyutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/marketing-strategy-ai-necessary-not-sufficient-experts-agencies-strategyutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2014715853724319744)  2026-01-23T15:04Z 20.5K followers, [---] engagements


"In the latest episode of [--] Minutes With Canvas Worldwide's Paul Woolmington sits down with The Current to explain that with everyone in the process trying to take credit there needs to be a standard for trust in measurement: https://bit.ly/4pV1JWo https://bit.ly/4pV1JWo"  
[X Link](https://x.com/TheTradeDesk/status/2015847375177154993)  2026-01-26T18:00Z 20.5K followers, [----] engagements


"The Trade Desk Edge Academy's most popular program has leveled up. The new edition of Marketing Essentials will help you understand the forces driving our industry & enhance your expertise to stay at the forefront of whats next for your clients. Enroll: https://bit.ly/4liFkB7 https://bit.ly/4liFkB7"  
[X Link](https://x.com/TheTradeDesk/status/2016204142876709172)  2026-01-27T17:38Z 20.5K followers, [----] engagements


"The Current caught up with Sincera co-founder Ian Meyers to discuss how the last [--] months have transformed its infrastructure and how buyer signals along with new infrastructure are reshaping the programmatic ecosystem in [----]. https://www.thecurrent.com/opinion-sincera-cofounder-ian-meyers-scaling-at-the-trade-desk-ad-techutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2016288615597220252)  2026-01-27T23:14Z 20.5K followers, [---] engagements


"Discover how a prominent American home auto and pet accessories brand and its agency Pinnacle Advertising reduced the cost per website visit by 32% by adding CTV to its media mix through our platform. https://www.thetradedesk.com/case-studies/pinnacle-ctv-kokaiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop https://www.thetradedesk.com/case-studies/pinnacle-ctv-kokaiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2016601676438774074)  2026-01-28T19:58Z 20.5K followers, [---] engagements


"Find out how Nestl Purina and its agency OpenMind Switzerland drove nearly [-----] store visits using advanced targeting and premium inventory through Kokai. https://www.thetradedesk.com/case-studies/purina-advanced-data-solutions-kokaiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_kai&utm_content=gen_genpop https://www.thetradedesk.com/case-studies/purina-advanced-data-solutions-kokaiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_kai&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2016875996616540465)  2026-01-29T14:08Z 20.5K followers, [---] engagements


"The ad tech industry cant get enough of agentic AI but hype and competing ideologies might be distracting from clarity on the subject when its needed most: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4btoE7B https://bit.ly/4btoE7B"  
[X Link](https://x.com/TheTradeDesk/status/2017258665284145488)  2026-01-30T15:28Z 20.5K followers, [---] engagements


"It seemed inevitable that OpenAI would get into the ads business. But experts caution advertisers to think about the risks as well as the rewards. https://www.thecurrent.com/marketing-strategy-advertising-coming-openai-chatgpt-advertisers-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/marketing-strategy-advertising-coming-openai-chatgpt-advertisers-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2017258667544891401)  2026-01-30T15:28Z 20.5K followers, [---] engagements


"The Digital Personal Data Protection Act could force advertisers in India to get their act together when it comes to data practices. https://www.thecurrent.com/data-privacy-india-gdpr-dpdp-could-unlock-retail-media-budgetsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/data-privacy-india-gdpr-dpdp-could-unlock-retail-media-budgetsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2017258669583351929)  2026-01-30T15:28Z 20.5K followers, [---] engagements


"Have you seen The Trade Desk Edge Academy's new experience Dive into your personalized dashboard designed to make learning easier and more engaging than ever before Explore the latest courses and elevate your expertise today: https://bit.ly/4tjbErQ https://bit.ly/4tjbErQ"  
[X Link](https://x.com/TheTradeDesk/status/2018379127573643269)  2026-02-02T17:40Z 20.5K followers, [---] engagements


"Two decades after journalism began going online the news business is in the early stages of another seismic change: AI. On this episode of For Context The Current digs into the media's fight to reclaim the news: https://bit.ly/3ZxNXyl https://bit.ly/3ZxNXyl"  
[X Link](https://x.com/TheTradeDesk/status/2018441199338586485)  2026-02-02T21:47Z 20.5K followers, [---] engagements


"Discover how Coca-Cola and its agency WPP Media tapped our platform to help them increase market share by [---] points in Hong Kongs fragmented dining culture"  
[X Link](https://x.com/TheTradeDesk/status/2018741633697681813)  2026-02-03T17:41Z 20.5K followers, [---] engagements


"Its [--] oclock do you know where your ad dollars are VaynerMedias Anthony Scarola spoke with The Current about simplifying measurement & how a clean programmatic supply chain can provide advertisers with greater transparency enabling better results: https://bit.ly/4kitSp6 https://bit.ly/4kitSp6"  
[X Link](https://x.com/TheTradeDesk/status/2018773156064829534)  2026-02-03T19:46Z 20.5K followers, [---] engagements


".@HisenseGlobal hosted a 21000-square-foot exhibit at CES [----] the crown jewel of Central Hall. This brand play along with sponsoring the World Cup has helped make Hisense one of the most popular TV makers in the world: https://bit.ly/4bGGWT7 https://bit.ly/4bGGWT7"  
[X Link](https://x.com/TheTradeDesk/status/2019109876069261321)  2026-02-04T18:04Z 20.5K followers, [---] engagements


"From planning to activation to measurement marketers are under pressure to make every decision count. Discover how our innovations can lay the foundation for a more strategic measurable approach in the year ahead. https://www.thetradedesk.com/resources/how-to-own-your-programmatic-strategy-in-2026utm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop https://www.thetradedesk.com/resources/how-to-own-your-programmatic-strategy-in-2026utm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2019134871151485368)  2026-02-04T19:44Z 20.5K followers, [---] engagements


"With the [----] Winter Games streaming on Peacock we've partnered with NBCUniversal to empower brands to reach one of the widest most engaged audiences in live sports through programmatic access to this premium inventory. https://www.thetradedesk.com/resources/2026-winter-games-streaming-opportunity-peacock-advertisersutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2019469836804391283)  2026-02-05T17:55Z 20.5K followers, [---] engagements


"IAB released draft legislation this week intended to rein in AI bots scraping the web. New research reinforces the urgency but how feasible would regulation be Find out: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/3LYeYYy https://bit.ly/3LYeYYy"  
[X Link](https://x.com/TheTradeDesk/status/2019817956449087952)  2026-02-06T16:58Z 20.5K followers, [---] engagements


"As the worlds greatest athletes flock to Milan Cortina this week a growing number of first-time advertisers for the Games are flocking to @NBCUniversal thanks to widening programmatic access: https://bit.ly/4r0eJet https://bit.ly/4r0eJet"  
[X Link](https://x.com/TheTradeDesk/status/2019817959208923574)  2026-02-06T16:58Z 20.5K followers, [---] engagements


"This winter all eyes are on the [----] Winter Games in Milan. It's not too late for advertisers to go for the gold and reach these highly engaged live sports audiences on NBCUniversal's Peacock through our platform. http://thetradedesk.com/resources/checklist-for-optimizing-campaigns-olympics-season-guideutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop http://thetradedesk.com/resources/checklist-for-optimizing-campaigns-olympics-season-guideutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2019837506779259267)  2026-02-06T18:16Z 20.5K followers, [---] engagements


"Our Chief Revenue Officer Anders Mortensen recently spoke with Mars Wrigley North America CMO Gabrielle Wesley at @BrandInnovators' #BISummit to discuss how staying connected to cultural moments gives marketers an edge over competitors"  
[X Link](https://x.com/TheTradeDesk/status/2019857496018419922)  2026-02-06T19:35Z 20.5K followers, [---] engagements


"Discover how Audi Singapore and its agency PHD drove a 34x increase in its first-party data and increased reach engagement and efficiency to power the launch of its latest electric vehicle with Kokai. https://www.thetradedesk.com/case-studies/audi-taps-into-its-crm-to-power-ev-launch-and-34x-growth-in-first-party-datautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2020889210442367374)  2026-02-09T15:55Z 20.5K followers, [---] engagements


"The Trade Desk Edge Academy's Unlocking the Premium Internet: News course dives into why advertising alongside news drives measurable brand impact and how to confidently incorporate it into an omnichannel approach. Enroll to learn from industry experts: https://bit.ly/4acDhK4 https://bit.ly/4acDhK4"  
[X Link](https://x.com/TheTradeDesk/status/2020947584186044761)  2026-02-09T19:47Z 20.5K followers, [---] engagements


"Managing deals can mean allocating a lot of time to troubleshooting. Until now. Deal Desk transforms how all deals work on our platform by putting transparency efficiency and performance at the center of it all. Learn more about the art of Deal Desk: https://bit.ly/3O5viHz https://bit.ly/3O5viHz"  
[X Link](https://x.com/TheTradeDesk/status/2021266707113771074)  2026-02-10T16:55Z 20.5K followers, [---] engagements


"Discover how @IKEACanada and its agency Carat Canada built a campaign with our omnichannel optimization tool that lowered acquisition costs and increased engagement"  
[X Link](https://x.com/TheTradeDesk/status/2021658334164656138)  2026-02-11T18:51Z 20.5K followers, [---] engagements


"Best Western Hotels & Resorts and its agency PMG leveraged live sports inventory programmatically across multiple CTV PMPs on our platform achieving 89% incremental reach on CTV. https://www.thetradedesk.com/case-studies/best-western-hotels-resorts-drives-89-incremental-reach-with-live-sportsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2021670328439636410)  2026-02-11T19:39Z 20.5K followers, [---] engagements


"Its different between having your own data and grading your own homework. With measurement trust a top priority for brands Jackwell Partners' Jackelyn Keller believes objective partners are critical. She further explains on [--] Minutes with: https://bit.ly/4kxL2zb https://bit.ly/4kxL2zb"  
[X Link](https://x.com/TheTradeDesk/status/2021990469085892909)  2026-02-12T16:51Z 20.5K followers, [---] engagements


"New research we conducted with PA Consulting confirms that premium media environments unlock strong performance boost brand favorability and are 30% more effective at driving higher purchase intent than alternative placements: https://bit.ly/4rFg62m https://bit.ly/4rFg62m"  
[X Link](https://x.com/TheTradeDesk/status/2022009197961834575)  2026-02-12T18:05Z 20.5K followers, [---] engagements


"NBCUniversal said that the Big Game on Sunday boosted brand recall by 33% and brand opinion by 31%. But the campaigns dont end just because the clock hit zero: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4awYxKT https://bit.ly/4awYxKT"  
[X Link](https://x.com/TheTradeDesk/status/2022321549370417641)  2026-02-13T14:46Z 20.5K followers, [---] engagements


"News publishers in Europe arent waiting for policy to save them from AI and are turning to newsletters to connect directly with readers. https://www.thecurrent.com/marketing-strategy-newsletters-publishers-answer-ai-induced-traffic-collapseutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/marketing-strategy-newsletters-publishers-answer-ai-induced-traffic-collapseutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/2022321551773716854)  2026-02-13T14:46Z 20.5K followers, [---] engagements


"A major education brand worked with its agency @VaynerMedia on our platform to activate NBCUniversal's live Summer Games inventory via CTV. The results showed that live sports on CTV can meaningfully contribute to lower-funnel outcomes while delivering incremental reach"  
[X Link](https://x.com/TheTradeDesk/status/2022397140643848646)  2026-02-13T19:47Z 20.5K followers, [---] engagements


"At this years Programmatic Pioneers event in London some sounded the alarm about how AI could compress agencies and dramatically change media buying. https://www.thecurrent.com/culture-programmatic-pioneers-2025-sorrell-industry-leaders-predict-media-buying-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/culture-programmatic-pioneers-2025-sorrell-industry-leaders-predict-media-buying-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1933531092700545305)  2025-06-13T14:25Z 20K followers, [---] engagements


"Live sports especially football (soccer if you're American) are deeply embedded in European culture. Now brands aiming to reach sports fans can do so through our exclusive partnership with Sky Media. https://www.thetradedesk.com/resources/how-to-capitalise-on-the-cultural-reach-of-live-sports-in-europeutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1933561504915169614)  2025-06-13T16:26Z 20K followers, [---] engagements


"Powered by our platform Omnicom Media Group and Disney are partnering on a capability that will enable real-time bidding on high-attention moments during games like a tie-breaking play allowing brands to connect with audiences in key moments. https://digiday.com/media-buying/omnicom-strikes-partnerships-at-cannes-lions-with-disney-and-walmart-around-harnessing-live/ https://digiday.com/media-buying/omnicom-strikes-partnerships-at-cannes-lions-with-disney-and-walmart-around-harnessing-live/"  
[X Link](https://x.com/TheTradeDesk/status/1934649717700383161)  2025-06-16T16:30Z 20K followers, [---] engagements


"We are partnering with @OmnicomMediaGrp & @SkySports on a 1st-to-market capability to activate live sporting events programmatically on our platform & leverage high-attention moments to effectively engage with audiences during the most impactful moments. https://www.campaignlive.co.uk/article/omnicom-sky-media-launch-biddable-sports-marketplace/1921890 https://www.campaignlive.co.uk/article/omnicom-sky-media-launch-biddable-sports-marketplace/1921890"  
[X Link](https://x.com/TheTradeDesk/status/1934677866358120693)  2025-06-16T18:22Z 20K followers, [---] engagements


"In a recent op-ed in The Current our SVP of Inventory Partnerships Will Doherty shares his thoughts on what defines the premium open internet the business model of walled gardens and why we released the Sellers and Publishers 500+. https://www.thecurrent.com/opinion-will-doherty-open-internet-is-the-premium-internetutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1934702591662780742)  2025-06-16T20:00Z 20K followers, [---] engagements


".@Bell Media Canada's leading media and telecom company is making it easier for advertisers to access its first-party data on Kokai. Leveraging UID2 Bell Media is enabling advertisers to reach audiences with greater precision and addressability. https://www.thecurrent.com/streaming-canada-market-growing-fast-biggest-broadcaster-bell-media-first-party-data-ctvutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1935001507734192485)  2025-06-17T15:48Z 20K followers, [---] engagements


"In today's news: @GetRembrand has joined our existing partnerships with innovators such as @BunnyStudio Nova & @Spaceback as part of our creative marketplace within Kokai to help advertisers unlock creative agility: https://bit.ly/3SYJyB4 https://bit.ly/3SYJyB4"  
[X Link](https://x.com/TheTradeDesk/status/1935060996462112963)  2025-06-17T19:44Z 20K followers, [---] engagements


"Where advertisers choose to invest is changing. We help brands show up in the places where consumers are in a way thats measurable precise and aligned with their values. Our own Jed Dederick shared what he's seeing at @Adweek House as part of @Cannes_Lions. #CannesLions2025"  
[X Link](https://x.com/TheTradeDesk/status/1935087830436389005)  2025-06-17T21:31Z 20K followers, [---] engagements


"We're announcing an expanded partnership with HOY in Hong Kong that will enable programmatic trading for its CTV ad inventory on our platform. HOY will also implement UID2 and OpenPath helping advertisers achieve more efficient & precise outcomes. More: https://bit.ly/464vtd1 https://bit.ly/464vtd1"  
[X Link](https://x.com/TheTradeDesk/status/1935382165220462793)  2025-06-18T17:00Z 20K followers, [---] engagements


"Retail media is booming across APAC. This week leading Indian quick commerce firm @Zeptonow and New Zealand's largest retailer @TheWarehouseGrp both announced they have made their retail data available to advertisers via our platform. https://www.thecurrent.com/retail-media-booming-apac-india-metros-new-zealand-zepto-warehouse-group-retail-datautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1935400632363479043)  2025-06-18T18:14Z 20K followers, [---] engagements


"Our Chief Revenue Officer Jed Dederick reflects on the open internet and shares his perspective on how we're working to improve it as part of a panel at @Cannes_Lions. #CannesLions2025"  
[X Link](https://x.com/TheTradeDesk/status/1935466763832992031)  2025-06-18T22:36Z 20K followers, [---] engagements


"Weve moved into a new era of measurement. Advertisers want to understand all the touchpoints that influence consumer intent to purchase. Samantha Jacobson shared how advertisers can use full-funnel measurement to drive business outcomes at @cannes_lions. #CannesLions2025"  
[X Link](https://x.com/TheTradeDesk/status/1935680488523362401)  2025-06-19T12:46Z 20K followers, [---] engagements


"Both excitement and anxiety over AI permeated this years @Cannes_Lions but some experts told The Current that the tech cant replicate a human touch: #CannesLions2025 Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4lebHQy https://bit.ly/4lebHQy"  
[X Link](https://x.com/TheTradeDesk/status/1936066560096948278)  2025-06-20T14:20Z 20K followers, [---] engagements


"Comscore is looking to loosen Nielsens grip on TV currency. But some think it wont be easy. https://www.thecurrent.com/streaming-messy-world-how-competitors-trying-unseat-nielsen-comscore-tv-currency-datautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/streaming-messy-world-how-competitors-trying-unseat-nielsen-comscore-tv-currency-datautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1936066562860933467)  2025-06-20T14:20Z 20K followers, [---] engagements


"With video now accounting for over a quarter of Australias digital ad spend marketers down under are intensifying their calls for unified measurement: https://bit.ly/4kI3zIi https://bit.ly/4kI3zIi"  
[X Link](https://x.com/TheTradeDesk/status/1936066564685738413)  2025-06-20T14:20Z 20K followers, [---] engagements


"At @Cannes_Lions our SVP EMEA Lukas Fassbender explained that as marketers are tasked with doing more with less the open internet provides opportunities to reach consumers at scale with effective omnichannel campaigns with better measurement. #CannesLions2025"  
[X Link](https://x.com/TheTradeDesk/status/1936109075369951515)  2025-06-20T17:09Z 20K followers, [---] engagements


"OpenPath is a buy- and sell-side solution enabling direct connections between advertisers and a publishers ad server. With OpenPath both advertisers and publishers can find fair value in a transparent marketplace that can help grow their businesses: https://bit.ly/467UHqV https://bit.ly/467UHqV"  
[X Link](https://x.com/TheTradeDesk/status/1937166350280978777)  2025-06-23T15:10Z 20K followers, [---] engagements


"The Trade Desk Edge Academy helps marketers drive real business outcomes and gain a better understanding of digital advertising. Dive into crucial industry topics deepen your programmatic knowledge gain certifications & be better prepared for tomorrow: https://bit.ly/4nmilq3 https://bit.ly/4nmilq3"  
[X Link](https://x.com/TheTradeDesk/status/1937207442221175093)  2025-06-23T17:53Z 20K followers, [---] engagements


".@publisherfirst tested OpenPath to determine if it could help provide better value & transparency for publishers & buyers. The company saw a 3x higher inventory fill-rate & a 27% increase in programmatic revenue for web display & online video inventory. https://www.thetradedesk.com/case-studies/freestar-integrating-openpath-successutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_casestudy_freestaropenpath&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1937572182302789799)  2025-06-24T18:03Z 20K followers, [---] engagements


"Shoppers often make decisions about products early in their shopping journeys. Being present across different channels especially on the open internet where much of that research happens can help shape shoppers choices from the start. Discover more: https://bit.ly/3TIj4E8 https://bit.ly/3TIj4E8"  
[X Link](https://x.com/TheTradeDesk/status/1937920015002411339)  2025-06-25T17:05Z 20K followers, [---] engagements


"Hearst Newspapers was enthusiastic to test OpenPath to see how effective it could be at improving inventory fill rates. The publisher achieved 4x lift in inventory fill rate and in turn increased programmatic online video revenue by 23%. https://www.thetradedesk.com/case-studies/hearst-newspapers-openpath-integrationutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_casestudy_hearstnewspapersopenpath&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1938293704017485947)  2025-06-26T17:50Z 20K followers, [---] engagements


"Renewed interest in ad tech startups is countering a broader slowdown in the sector but what do VCs make of it Find out: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4l3PFk4 https://bit.ly/4l3PFk4"  
[X Link](https://x.com/TheTradeDesk/status/1938606077102166452)  2025-06-27T14:31Z 20K followers, [---] engagements


"Kraft Heinz dished on how it drives impact with cultural moments such as Kendrick Lamars Halftime Show even though it didnt air an ad during the Big Game: https://bit.ly/45KTsho https://bit.ly/45KTsho"  
[X Link](https://x.com/TheTradeDesk/status/1938606079644217775)  2025-06-27T14:31Z 20K followers, [---] engagements


"A @Cannes_Lions juror breaks down how Brazil won the inaugural Creative Country of the Year award. #CannesLions2025 https://www.thecurrent.com/marketing-strategy-cannes-lions-juror-winning-why-brazil-landed-creative-country-of-the-yearutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_cannes&utm_content=gen_genpop https://www.thecurrent.com/marketing-strategy-cannes-lions-juror-winning-why-brazil-landed-creative-country-of-the-yearutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_cannes&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1938606083238416494)  2025-06-27T14:31Z 20K followers, [---] engagements


"Shopping at @Costco is like a treasure hunt according to Costco's Mark Williamson. Williamson spoke with The Current's Stephanie Paterik about how that sense of discovery fuels its retail media network. Watch: https://bit.ly/4luq6sb https://bit.ly/4luq6sb"  
[X Link](https://x.com/TheTradeDesk/status/1938687657598410903)  2025-06-27T19:55Z 20K followers, [---] engagements


"We've been recognized as a leading vendor in @Frost_Sullivan's [----] Frost Radar for Demand-Side Platforms for the second consecutive time emerging as the Innovation and Growth leader scoring [--] out of [--] on the Innovation Index and [----] out of [--] on the Growth Index"  
[X Link](https://x.com/TheTradeDesk/status/1939695947300114692)  2025-06-30T14:42Z 20K followers, [---] engagements


"As we continue to add new functionality to Kokai were also making it easier to locate tools that help better control audience inventory measurement and more. Heres what makes using the Programmatic Table faster and more intuitive than ever before: https://bit.ly/40ywsyv https://bit.ly/40ywsyv"  
[X Link](https://x.com/TheTradeDesk/status/1939729926963249567)  2025-06-30T16:57Z 20K followers, [---] engagements


"By activating premium live sports inventory on our platform Bayer Rx reached 26% of its hard-to-reach health care professionals (HCPs) audience and its cost savings from our frequency controls were reinvested to help reach over [-----] incremental HCPs. https://www.thetradedesk.com/case-studies/bayer-rx-activates-live-sports-ctv-strategyutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_casestudy_bayerrxlivesportsctv&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1940088266637677038)  2025-07-01T16:41Z 20K followers, [---] engagements


"Australian cash-back platform Cashrewards turned to us to activate a data-driven omnichannel campaign on Kokai to drive new memberships. The results 73% lower CPA and 7x more valuable consumers reached than the campaign goal. https://www.thetradedesk.com/case-studies/cashrewards-reaches-7x-more-valuable-consumers-in-kokaiutm_source=twitter&utm_medium=organic_social&utm_campaign=seanz_au_casestudy_cashrewardsommichannelactivation&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1940561168822567393)  2025-07-03T00:00Z 20K followers, [---] engagements


"FAST is surging thanks to an increase in sports-centric and branded channels. Experts say it offers a premium privacy-centric alternative to YouTube: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4laV1tE https://bit.ly/4laV1tE"  
[X Link](https://x.com/TheTradeDesk/status/1940787372586885170)  2025-07-03T14:59Z 20K followers, [---] engagements


"As search traffic for publishers dips amid the rise of AI brands are feeling the pinch too. Its forcing marketers to rethink media plans and retail media could benefit: https://bit.ly/4nuIQcD https://bit.ly/4nuIQcD"  
[X Link](https://x.com/TheTradeDesk/status/1940787375896252827)  2025-07-03T14:59Z 20K followers, [---] engagements


"Netflix expanded programmatic buying capabilities to Japan and South Korea last month on the heels of an Australian launch. https://www.thecurrent.com/streaming-ctv-surges-apac-netflix-programmaticutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/streaming-ctv-surges-apac-netflix-programmaticutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1940787379494945234)  2025-07-03T14:59Z 20K followers, [---] engagements


"On this episode of The Current's [--] Minutes With 84.51's Christine Foster shares how precision audiences incremental reporting and audience-first planning are shaping retail media and offers advice for commerce media networks entering the space: https://bit.ly/400tSBe https://bit.ly/400tSBe"  
[X Link](https://x.com/TheTradeDesk/status/1940868989275517046)  2025-07-03T20:23Z 20K followers, [---] engagements


"Hyatt wanted to increase awareness of its loyalty program and increase hotel bookings via a live sports campaign on CTV. The campaign exceeded expectations reaching [---] million unique households with a 335% increase in average booking rate. https://www.thetradedesk.com/case-studies/hyatt-boosts-average-booking-rate-by-335-with-premium-live-sportsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_casestudy_hyattlivesportsctv&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1942254548703117584)  2025-07-07T16:09Z 20K followers, [---] engagements


"Ventura is a smart TV OS designed to drive a fairer and more transparent streaming ecosystem for OEMs operators TV retailers and media publishers. Choose better: https://bit.ly/4eA5Y5s https://bit.ly/4eA5Y5s"  
[X Link](https://x.com/TheTradeDesk/status/1942630564978143611)  2025-07-08T17:03Z 20K followers, [---] engagements


".@PublicisGroupe CEO Connected Media Gautier Picquet says that their long-standing focus on data is paying off. In The Current's [--] Minutes With he discusses how brands are approaching advertising and what marketing transformation looks like in France: https://bit.ly/3Tu7GvB https://bit.ly/3Tu7GvB"  
[X Link](https://x.com/TheTradeDesk/status/1942675376385269911)  2025-07-08T20:01Z 20K followers, [---] engagements


"Back-to-school shopping is already in full swing and new research shows that 55% of back-to-school shoppers plan to purchase higher-quality longer-lasting items suggesting that premium positioning can still be effective in a value-driven season. https://www.thetradedesk.com/insights/the-back-to-school-shopping-rush-is-already-underwayutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_ttdi&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1942969542503788796)  2025-07-09T15:30Z 20K followers, [---] engagements


"New research reveals a shift in consumer spending across [--] markets as consumers feel the impact of tariffs. For marketers this presents an opportunity to leverage data to better connect with audiences & tailor messaging to emphasize quality & durability. https://www.thetradedesk.com/insights/how-consumers-in-4-global-markets-are-feeling-the-pinch-of-tariffsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_ttdi&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1943378449533423865)  2025-07-10T18:35Z 20K followers, [---] engagements


"Gen Z isnt just the YouTube generation they heavily engage with premium content like going to the movies and discovering new streaming music. Advertisers should pay attention: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4lmJTtK https://bit.ly/4lmJTtK"  
[X Link](https://x.com/TheTradeDesk/status/1943708816870150183)  2025-07-11T16:27Z 20K followers, [---] engagements


"AI has gone from buzzword to backbone. At ATS Singapore [----] APAC ad leaders unpacked how AI is transforming media planning and client expectations. https://www.thecurrent.com/ats-singapore-apac-marketers-walled-gardens-dooh-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/ats-singapore-apac-marketers-walled-gardens-dooh-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1943708819923611955)  2025-07-11T16:27Z 20K followers, [---] engagements


"Advertisers are facing greater pressure to streamline tech stacks. But AI cant be thought of as merely a magic wand experts say: https://bit.ly/46BeDCH https://bit.ly/46BeDCH"  
[X Link](https://x.com/TheTradeDesk/status/1943708821836476896)  2025-07-11T16:27Z 20K followers, [---] engagements


"The Current Podcast is now The Big Impression uncovering candid stories from some of the world's biggest brands on game-changing campaigns including wins losses and lessons. Subscribe now: https://bit.ly/40ikOId https://bit.ly/40ikOId"  
[X Link](https://x.com/TheTradeDesk/status/1944846893495820581)  2025-07-14T19:50Z 20K followers, [---] engagements


"Consumers are watching their wallets but brand loyalty still matters. New research shows that even in a price-sensitive market people still care about the brands they love. We break down how to turn those insights into smart consumer-first strategies. https://www.thetradedesk.com/insights/retail-data-webinarutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_ttdi&utm_content=gen_genpop https://www.thetradedesk.com/insights/retail-data-webinarutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_ttdi&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1945175290415583645)  2025-07-15T17:35Z 20K followers, [---] engagements


"Billie's Anna Stallings spoke with The Current Editor-in-Chief Stephanie Paterik about the company's marketing mindset DTC growth the evolution of influencer marketing and leveraging advertising channels beyond social media. Watch: https://bit.ly/40lDAyg https://bit.ly/40lDAyg"  
[X Link](https://x.com/TheTradeDesk/status/1945510130495242535)  2025-07-16T15:45Z 20K followers, [---] engagements


"This week on the first edition of The Big Impression @SAP Chief Brand and Creative Officer Tim Hoppin shares his philosophy on the importance of emotional storytelling in B2B marketing and how AI is reshaping the creative process not replacing it: https://bit.ly/3GS2mzn https://bit.ly/3GS2mzn"  
[X Link](https://x.com/TheTradeDesk/status/1945551563239432541)  2025-07-16T18:30Z 20K followers, [---] engagements


"When markets fluctuate & budgets tighten the brands that adapt win. Marketers can stay flexible accountable and growth-minded in times of economic uncertainty with proven strategies real-world examples & programmatic tools built to meet the moment. https://www.thetradedesk.com/resources/economic-uncertainty-guideutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop https://www.thetradedesk.com/resources/economic-uncertainty-guideutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1945891374076686689)  2025-07-17T17:00Z 20K followers, [---] engagements


"Heard of the Adult Swim effect It's what EDO's Kevin Krim calls the late-night spike in response to pizza ads around [--] PM. Watch him discuss how EDO is bringing the precision of search & social to TV advertising in The Current's [--] Minutes With: https://bit.ly/3TLKNE5 https://bit.ly/3TLKNE5"  
[X Link](https://x.com/TheTradeDesk/status/1945942927257067732)  2025-07-17T20:25Z 20K followers, [---] engagements


"Content creators are diversifying their revenue and it could impact the entire digital media ecosystem: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/3Izohfq https://bit.ly/3Izohfq"  
[X Link](https://x.com/TheTradeDesk/status/1946205378443903374)  2025-07-18T13:48Z 20K followers, [---] engagements


"A recent Pew Research Center survey found that Hulu is the most popular streamer among viewers under 30: https://bit.ly/4nX1daC https://bit.ly/4nX1daC"  
[X Link](https://x.com/TheTradeDesk/status/1946205382277538139)  2025-07-18T13:48Z 20K followers, [---] engagements


"In a recent op-ed Chris Feo of Experian Marketing Services explains why AI doesnt work without identity. https://www.thecurrent.com/opinion-chris-feo-experian-marketing-services-ai-identityutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/opinion-chris-feo-experian-marketing-services-ai-identityutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1946205385381335511)  2025-07-18T13:48Z 20K followers, [---] engagements


"This week on The Big Impression The Current is talking to @Unilever's Ryu Yokoi about Doves Hot Seats campaign a bold culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high. Listen: https://bit.ly/3GXheN4 https://bit.ly/3GXheN4"  
[X Link](https://x.com/TheTradeDesk/status/1948134788457549951)  2025-07-23T21:35Z 20K followers, [---] engagements


"The Current explains how theres a lot of promise about AI reshaping the media agency model. Right now though that reality is far off: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/3IJbSFP https://bit.ly/3IJbSFP"  
[X Link](https://x.com/TheTradeDesk/status/1948768042374365325)  2025-07-25T15:31Z 20K followers, [---] engagements


".@Nextdoor CEO @NiravTolia explains how redesigning the app emphasizes hyperlocal news and community updates: https://bit.ly/40AnzEK https://bit.ly/40AnzEK"  
[X Link](https://x.com/TheTradeDesk/status/1948768045058437351)  2025-07-25T15:31Z 20.2K followers, [----] engagements


"Kinective Media's James Rothwell joins The Big Impression to walk through whats changed since its launch in [----] how new audience insights are informing brand strategy and how B2B & luxury brands are reaching decision-makers in moments of engagement: https://bit.ly/45rYK0t https://bit.ly/45rYK0t"  
[X Link](https://x.com/TheTradeDesk/status/1950697185852436716)  2025-07-30T23:17Z 20K followers, [---] engagements


"Cloudflares AI block could reshape how generative AI scrapes the web giving publishers greater agency over their content. Experts say its a win for the open internet: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4mqU80s https://bit.ly/4mqU80s"  
[X Link](https://x.com/TheTradeDesk/status/1951295636109926796)  2025-08-01T14:55Z 20K followers, [---] engagements


"Great brand-building starts offline but the best ideas scale. On The Big Impression Diageos Sophie Kelly explains how real-world behaviors can inspire campaigns that move culture and show up powerfully across digital: https://bit.ly/45d7yG8 https://bit.ly/45d7yG8"  
[X Link](https://x.com/TheTradeDesk/status/1953096006620303609)  2025-08-06T14:09Z 20.2K followers, [---] engagements


"The annual run rate for Uber Advertising's business is up 60% from a year ago. Their own Kristi Argyilan joined The Current to share why shes obsessing over the customer base its next steps for growth & if any company can launch a retail media network: https://bit.ly/45f5nSs https://bit.ly/45f5nSs"  
[X Link](https://x.com/TheTradeDesk/status/1953517826985132036)  2025-08-07T18:05Z 20.1K followers, [---] engagements


"Taylor Swift & Travis Kelces relationship was a rumor in [----] when @StateFarm brought together Donna Kelce & Jake from State Farm at an NFL game. On The Big Impression State Farms Patty Morris dives into how the company capitalized on the opportunity: https://bit.ly/4lpFghG https://bit.ly/4lpFghG"  
[X Link](https://x.com/TheTradeDesk/status/1955744695721566371)  2025-08-13T21:34Z 20.1K followers, [----] engagements


"Like any successful media company that once swore off ads Substack is considering an ad business to fuel the next stage of its growth: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4mJCqFq https://bit.ly/4mJCqFq"  
[X Link](https://x.com/TheTradeDesk/status/1956352928899379577)  2025-08-15T13:51Z 20.2K followers, [---] engagements


"Australian marketers are rethinking their youth-focused campaigns as proposed legislation in the country could ban those under [--] years old from having their own YouTube account. One expert calls it a game changer: https://bit.ly/45igpI3 https://bit.ly/45igpI3"  
[X Link](https://x.com/TheTradeDesk/status/1956352931080355985)  2025-08-15T13:51Z 20.2K followers, [---] engagements


"Holdcos and indie agencies are both under pressure to master AI theyre just moving at different speeds. https://www.thecurrent.com/marketing-strategy-scale-vs-agility-agencies-indies-holdco-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_pp&utm_content=gen_genpop https://www.thecurrent.com/marketing-strategy-scale-vs-agility-agencies-indies-holdco-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_pp&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1956352933886386417)  2025-08-15T13:51Z 20.2K followers, [---] engagements


"Whether you're scaling dynamic visuals or adding high-impact audio the GenAI solutions available through Kokai's creative marketplace provide a smarter way to bring your message to life one that's faster easier and tailored for omnichannel campaigns. https://www.thetradedesk.com/resources/creative-strategy-generative-ai-solutions-guideutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_kai&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1957914475845001512)  2025-08-19T21:16Z 20.3K followers, [---] engagements


"To build a future-resistant strategy around first-party data find out how McDonald's and its agency partner in Canada OMD are using our solutions to activate its first-party data with precision to drive measurable outcomes across every channel: https://bit.ly/4mPruWR https://bit.ly/4mPruWR"  
[X Link](https://x.com/TheTradeDesk/status/1958261782482473381)  2025-08-20T20:16Z 20.3K followers, [---] engagements


"This years TV upfront season put an exclamation point on a simple truth: the entire marketplace is shifting towards flexibility and performance: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4mTPBUv https://bit.ly/4mTPBUv"  
[X Link](https://x.com/TheTradeDesk/status/1958885148650246411)  2025-08-22T13:33Z 20.2K followers, [---] engagements


"F1 soccer tennisoh my The floodgates are open for European sports to make a splash in the U.S. and streamers are taking advantage. https://www.thecurrent.com/streaming-euro-f1-soccer-tennis-us-sportsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/streaming-euro-f1-soccer-tennis-us-sportsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1958885151011676469)  2025-08-22T13:33Z 20.2K followers, [---] engagements


"At Americas largest AI event in Vegas last week the hottest topic was health care Companies are embedding the tech deep into their operations: https://bit.ly/4lHxtMz https://bit.ly/4lHxtMz"  
[X Link](https://x.com/TheTradeDesk/status/1958885152391623013)  2025-08-22T13:33Z 20.2K followers, [---] engagements


"Turn every insight into a competitive advantage. With Kokai every decision is backed by data and our industry-leading AI. From performance marketing to brand building Kokai has all the advanced features you need to succeed: https://bit.ly/4lGwDQa https://bit.ly/4lGwDQa"  
[X Link](https://x.com/TheTradeDesk/status/1960375098503831734)  2025-08-26T16:13Z 20.3K followers, [---] engagements


"On this episode of The Big Impression @SpotifyAds' Head of Global Ad Sales Brian Berner talks about the benefits of its ad exchange and AI-generated audio spots and how brands are looking for speed flexibility and smarter ways to connect with audiences: https://bit.ly/4lP2f6f https://bit.ly/4lP2f6f"  
[X Link](https://x.com/TheTradeDesk/status/1960756476596654482)  2025-08-27T17:29Z 20.3K followers, [---] engagements


"CTV audio retail media social Where should you be investing your dollars Investment leads from four agencies told The Current what they would do with half-a-million dollars: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/4mHGbf8 https://bit.ly/4mHGbf8"  
[X Link](https://x.com/TheTradeDesk/status/1961417361681986000)  2025-08-29T13:15Z 20.3K followers, [---] engagements


"In an increasingly fragmented world @NielsenIQ is now tying together advanced retail sales data with audience data. https://www.thecurrent.com/retail-nielseniq-marketers-plan-globally-act-locally-data-measurementutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/retail-nielseniq-marketers-plan-globally-act-locally-data-measurementutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1961417364064379299)  2025-08-29T13:15Z 20.2K followers, [---] engagements


"In this episode of Trader Tips Nathan from IPG Mediabrands shares insider strategies for using our SPO features including Blue List SPO implementation & supply chain optimization techniques that deliver cleaner inventory for better campaign performance: https://bit.ly/3VpnosM https://bit.ly/3VpnosM"  
[X Link](https://x.com/TheTradeDesk/status/1961462787445522502)  2025-08-29T16:15Z 20.3K followers, [---] engagements


"While some cut costs fast food stays on the menu. New insights from our research with @YouGov reveal that mobile ordering and loyalty programs are having a big impact on Americans dining habits. For advertisers these apps are a powerful lever: https://bit.ly/45YTgJQ https://bit.ly/45YTgJQ"  
[X Link](https://x.com/TheTradeDesk/status/1962904668285100440)  2025-09-02T15:45Z 20.3K followers, [---] engagements


"Local small businesses make up over half of @DoorDash advertisers and are only charged when ads convert to an order. Peter Giordano head of ads platform and growth says that the model ensures trust and is evidence that investment works. Watch: http://bit.ly/4n4e6y8 http://bit.ly/4n4e6y8"  
[X Link](https://x.com/TheTradeDesk/status/1962991743202111673)  2025-09-02T21:31Z 20.3K followers, [---] engagements


"The Current breaks down the biggest takeaways from the Google antitrust search remedies ruling which found that the company must share some search data with rivals but can keep Chrome: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/41DUHvU https://bit.ly/41DUHvU"  
[X Link](https://x.com/TheTradeDesk/status/1963956558955528402)  2025-09-05T13:25Z 20.3K followers, [---] engagements


"Retail media is carving out a bigger piece of the search pie as AI reshapes the landscape: https://bit.ly/4mHtyAC https://bit.ly/4mHtyAC"  
[X Link](https://x.com/TheTradeDesk/status/1963956560872284265)  2025-09-05T13:25Z 20.2K followers, [---] engagements


"Nielsen has shifted to Big Data + Panel for TV ratings. Heres how the change may continue to reshape the future of measurement: https://bit.ly/46jE5MB https://bit.ly/46jE5MB"  
[X Link](https://x.com/TheTradeDesk/status/1963956562659094713)  2025-09-05T13:25Z 20.2K followers, [---] engagements


"Our upcoming webinar will unveil new research that provides data-backed insights into how and when health care providers (HCPs) consume content the channels that truly drive impact and more. Register to refresh your media strategy ahead of Q4: https://bit.ly/4pmrcsP https://bit.ly/4pmrcsP"  
[X Link](https://x.com/TheTradeDesk/status/1965526904842100985)  2025-09-09T21:25Z 20.3K followers, [---] engagements


"Valnet combined OpenPass UID2 & OpenPath to create an end-to-end solution for authentication identity & direct access to advertiser demand improving the addressability & value of Valnets audiences inventory demand & driving programmatic revenue. https://www.thetradedesk.com/case-studies/valnet-increases-global-revenue-by-30-with-three-powerful-integrated-solutionsutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_casestudy_valnetopenpass&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1965789127892226258)  2025-09-10T14:47Z 20.3K followers, [----] engagements


"Its great if customers buy your product but you want customers to love your product and to care about you as a brand. @Wpromote CMO Megan McDonagh breaks down why transparency and accountability are at the heart of growing business in [--] Minutes With: https://bit.ly/4n4cRQg https://bit.ly/4n4cRQg"  
[X Link](https://x.com/TheTradeDesk/status/1965829966735573152)  2025-09-10T17:29Z 20.3K followers, [---] engagements


"In this episode of The Big Impression People Inc.'s Jonathan Roberts explains how his team is rethinking contextual advertising with new AI tools designed to capture real-time intent: https://bit.ly/4mfQwhl https://bit.ly/4mfQwhl"  
[X Link](https://x.com/TheTradeDesk/status/1965871180730024369)  2025-09-10T20:13Z 20.3K followers, [----] engagements


"In an op-ed in The Current our SVP of Ventura Matthew Henick explains why the television ecosystem needs an objective TV OS aligned with its success not its exploitation. https://www.thecurrent.com/opinion-matthew-henick-svp-tv-big-tech-venturautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/opinion-matthew-henick-svp-tv-big-tech-venturautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1966166881838018593)  2025-09-11T15:48Z 20.3K followers, [---] engagements


"Prebid rendered its transaction ID unworkable across exchanges sparking debate in the ad tech industry. With the dust settling industry insiders are still puzzled about the change: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/464ceQs https://bit.ly/464ceQs"  
[X Link](https://x.com/TheTradeDesk/status/1966504744886698061)  2025-09-12T14:10Z 20.3K followers, [---] engagements


"AI-generated content is surging on YouTube igniting potential brand-safety concerns for advertisers and disrupting the creator economy. https://www.thecurrent.com/marketing-strategy-advertisers-content-creators-youtube-ai-sloputm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/marketing-strategy-advertisers-content-creators-youtube-ai-sloputm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1966504747508056276)  2025-09-12T14:10Z 20.2K followers, [---] engagements


"Netflix recently released AI guidelines for production partners to follow urging them to act responsibly. https://www.thecurrent.com/streaming-netflix-guidelines-premium-content-gen-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop https://www.thecurrent.com/streaming-netflix-guidelines-premium-content-gen-aiutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1966504749152321616)  2025-09-12T14:10Z 20.2K followers, [---] engagements


"Are you reaching health care providers where it counts Our latest study reveals why the open internet should be at the center of your marketing strategy. It provides insights on where and when you can effectively reach this always-on audience. https://www.thetradedesk.com/insights/hcp-research-reportutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_ttdi&utm_content=gen_genpop https://www.thetradedesk.com/insights/hcp-research-reportutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_ttdi&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1967674033241047319)  2025-09-15T19:37Z 20.3K followers, [---] engagements


"Not-so-fun fact: Most direct deals between advertisers and publishers either underperform or fail. Thats why we built Deal Desk a powerful new way to manage one-to-one deals and upfront commitments: https://bit.ly/3JX1vyP https://bit.ly/3JX1vyP"  
[X Link](https://x.com/TheTradeDesk/status/1968340282304279027)  2025-09-17T15:44Z 20.3K followers, [--] engagements


"CTV is where the industry's being invented and new creative doors are opening. In this episode of The Big Impression @Roku's Sarah Harms explains why they're uniquely positioned as both a publisher and an OS to help marketers meet these shifts head on: https://bit.ly/3I2nF23 https://bit.ly/3I2nF23"  
[X Link](https://x.com/TheTradeDesk/status/1968385995172163900)  2025-09-17T18:46Z 20.3K followers, [---] engagements


"New research we conducted with PA Consulting reveals there's untapped potential in influencing shoppers early in their purchase journey when media can have the greatest influence on decision-making by showing up consistently: https://bit.ly/3Imp83g https://bit.ly/3Imp83g"  
[X Link](https://x.com/TheTradeDesk/status/1968730764331122891)  2025-09-18T17:36Z 20.3K followers, [---] engagements


"Comscore and VideoAmp say they are discussing currency deals with major sports leagues. Is it a Hail Mary or a sign of cracks in Nielsens dynasty More: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/46sQSuY https://bit.ly/46sQSuY"  
[X Link](https://x.com/TheTradeDesk/status/1969032526690709627)  2025-09-19T13:35Z 20.3K followers, [---] engagements


"At a recent event in London publishers and media buyers addressed misconceptions about premium medias reach. https://bit.ly/3K9dHfT https://bit.ly/3K9dHfT"  
[X Link](https://x.com/TheTradeDesk/status/1969032528896885037)  2025-09-19T13:35Z 20.3K followers, [---] engagements


"Some tech players are delivering new innovations aimed at protecting publishers' revenue by helping them leverage AI instead of being crushed by it. https://bit.ly/4mzGR5u https://bit.ly/4mzGR5u"  
[X Link](https://x.com/TheTradeDesk/status/1969032530306244822)  2025-09-19T13:35Z 20.3K followers, [---] engagements


"Kokai is designed to help traders move faster work smarter and drive stronger advertising results. With our latest platform enhancements traders have even more control and can set up campaigns with ease: https://bit.ly/424aOTE https://bit.ly/424aOTE"  
[X Link](https://x.com/TheTradeDesk/status/1970170592046338394)  2025-09-22T16:57Z 20.3K followers, [---] engagements


"On the latest episode of The Big Impression @Nestles Antonia Farquhar talks about striking unexpected partnerships like KitKat with Formula One to keep the 90-year-old chocolate brand fresh. Listen: https://bit.ly/46yOp2e https://bit.ly/46yOp2e"  
[X Link](https://x.com/TheTradeDesk/status/1970909896318067051)  2025-09-24T17:55Z 20.3K followers, [---] engagements


"How much room does your campaign have to reach additional relevant audiences That's where our exclusive metric Decision Power Score comes in. Discover [--] steps to boost your score in Kokai to deliver better campaign pacing & drive stronger performance. https://www.thetradedesk.com/resources/3-steps-for-raising-your-decision-power-score-guideutm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_rdc_kai&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1970944092239507570)  2025-09-24T20:11Z 20.3K followers, [---] engagements


"Our own Rob Caruso explains how Ventura TV OS avoids conflicting incentives unlike other players in the space. He shares why Venturas neutral stance is its greatest advantage and how we're rethinking the TV user experience. https://www.thecurrent.com/opinion-rob-caruso-user-first-tv-os-walled-garden-streaming-venturautm_source=twitter&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop"  
[X Link](https://x.com/TheTradeDesk/status/1971267222023586171)  2025-09-25T17:35Z 20.3K followers, [---] engagements


"The Current breaks down the biggest takeaways from the Google ad tech remedies trial so far as the DOJ makes the case for breaking up Googles ad tech business: Take a look at a few additional stories in The Current this week 👇 https://bit.ly/3KdTBBh https://bit.ly/3KdTBBh"  
[X Link](https://x.com/TheTradeDesk/status/1971569821352342001)  2025-09-26T13:37Z 20.3K followers, [---] engagements


"This years Digital Marketing Expo and Conference in Germany saw impassioned debate about the future of agencies brand-safety hypocrisy and the impact of AI: https://bit.ly/42bo5tH https://bit.ly/42bo5tH"  
[X Link](https://x.com/TheTradeDesk/status/1971569823927751160)  2025-09-26T13:37Z 20.3K followers, [---] engagements


"Programmatic buying already accounts for 42% of Indias digital ad spend and is forecast to reach 44% by [----] according to the dentsu-e4m Digital Report 2025: https://bit.ly/46Lj9x9 https://bit.ly/46Lj9x9"  
[X Link](https://x.com/TheTradeDesk/status/1971569826620674114)  2025-09-26T13:37Z 20.3K followers, [---] engagements


"@MHendersonNY Hi Michael sorry to hear about that error. We'll send you a DM to get it cleared up"  
[X Link](https://x.com/TheTradeDesk/status/1973760752474571142)  2025-10-02T14:43Z 20.3K followers, [--] engagements


"The Trade Desk Inc. launches full RTB video advertising capabilities as more viewers move online http://t.co/JtkUUq3cCU http://bit.ly/17xr4cA http://bit.ly/17xr4cA"  
[X Link](https://x.com/TheTradeDesk/status/329590022753882112)  2013-05-01T13:35Z 19.7K followers, [--] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing