#  @RetentionAdam Adam Robinson Adam Robinson posts on X about arr, business, money, company the most. They currently have [-----] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours. ### Engagements: [------] [#](/creator/twitter::505414314/interactions)  - [--] Week [------] +243% - [--] Month [-------] -66% - [--] Months [---------] +5,131% - [--] Year [---------] +2,015% ### Mentions: [--] [#](/creator/twitter::505414314/posts_active)  - [--] Month [--] -33% - [--] Months [--] +717% - [--] Year [--] +244% ### Followers: [-----] [#](/creator/twitter::505414314/followers)  - [--] Week [-----] +0.79% - [--] Month [-----] +6.30% - [--] Months [-----] +34% - [--] Year [-----] +44% ### CreatorRank: [-------] [#](/creator/twitter::505414314/influencer_rank)  ### Social Influence **Social category influence** [finance](/list/finance) [technology brands](/list/technology-brands) [social networks](/list/social-networks) [stocks](/list/stocks) [celebrities](/list/celebrities) [vc firms](/list/vc-firms) [exchanges](/list/exchanges) [cryptocurrencies](/list/cryptocurrencies) [gaming](/list/gaming) [nfl](/list/nfl) **Social topic influence** [arr](/topic/arr), [business](/topic/business), [money](/topic/money) #2629, [company](/topic/company), [if you](/topic/if-you), [$20m](/topic/$20m), [ceo](/topic/ceo), [build](/topic/build), [in the](/topic/in-the), [linkedin](/topic/linkedin) **Top accounts mentioned or mentioned by** [@retentiondotcom](/creator/undefined) [@curtismatsko](/creator/undefined) [@prtlndlthr](/creator/undefined) [@daverogenmoser](/creator/undefined) [@nathanlatka](/creator/undefined) [@founderpathhq](/creator/undefined) [@ayemoah](/creator/undefined) [@peeplaja](/creator/undefined) [@masonltompkins](/creator/undefined) [@mrsharma](/creator/undefined) [@ericosiu](/creator/undefined) [@codyplof](/creator/undefined) [@clay](/creator/undefined) [@vxanand](/creator/undefined) [@jesseogtm](/creator/undefined) [@instantlyai](/creator/undefined) [@moizali](/creator/undefined) [@ecomchasedimond](/creator/undefined) [@byahalom](/creator/undefined) [@trueclassictees](/creator/undefined) **Top assets mentioned** [Shopify Inc (SHOP)](/topic/$shop) [The 99% Community (99)](/topic/$99) ### Top Social Posts Top posts by engagements in the last [--] hours "I firmly believe that one of my best qualities as an entrepreneur is my unbounded optimism for the future. I also think that anything is possible. While that might sound like a bit of a stretch. I believe we are capable of achieving much more than we think. A great example" [X Link](https://x.com/RetentionAdam/status/1661834985114837013) 2023-06-29T23:48Z [----] followers, [----] engagements "1) Youve got to sell something magical. Read Purple Cow by Seth Godin" [X Link](https://x.com/RetentionAdam/status/1678085928806502402) 2023-07-09T17:00Z [----] followers, [----] engagements "2) Read the Y Combinator blog and understand the signs of product-market fit" [X Link](https://x.com/RetentionAdam/status/1678085931037872132) 2023-07-09T17:00Z [----] followers, [----] engagements "My SaaS has gone from [--] $20M ARR in [---] years profitably. Here are [--] simple lessons I wish I knew before we started:" [X Link](https://x.com/anyuser/status/1678478259132985352) 2023-07-10T18:56Z [----] followers, 12.8K engagements "If you like this tweet you will love my BILLION DOLLAR CHALLENGE docuseries. Watch us attempt to scale up a unicorn in just 12mo: Subscribe here:" [X Link](https://x.com/RetentionAdam/status/1681114220186796032) 2023-07-18T02:12Z [----] followers, [---] engagements "We've bootstrapped from [--] to $20 million ARR. Now I'm documenting the journey to $1 billion unicorn status with a cameraman who follows me around. Check out the latest episode here:" [X Link](https://x.com/anyuser/status/1681336428624478209) 2023-07-18T16:13Z [----] followers, 26.4K engagements "2 things Ive learned on DTC Twitter so far: [--]. Everyone is starting a hard seltzer company [--]. There is a DTC Dinner happening in every city every single night with just [--] seat left" [X Link](https://x.com/anyuser/status/1682041248402776067) 2023-07-20T14:54Z [----] followers, 12.2K engagements "There are basically [--] things you need to build a $10 million a year business: 1) Product/market fit 2) Repeatable sales process" [X Link](https://x.com/anyuser/status/1685029939840458757) 2023-07-28T20:50Z [----] followers, [----] engagements "I'm the Founder & CEO of a $20 million/year company This is what my living room looks like most days While you're doing a [--] step morning routine and organizing your stuff for hours each day I am closing deals" [X Link](https://x.com/anyuser/status/1685695314169143298) 2023-07-30T16:54Z [----] followers, 45.5K engagements "My company has gone from [--] $20M ARR in [---] years completely bootstrapped and profitable. You dont need to raise millions from VCs. You dont need to make the Forbes [--] Under [--] List. You dont need the approval of anyone else" [X Link](https://x.com/RetentionAdam/status/1686124900178706432) 2023-07-31T21:21Z [----] followers, [----] engagements "Im not a hardcore gamer. But the story of how three college-age kids turned a video game YouTube channel into a billion dollar Esports brand listed on the NASDAQ is one all entrepreneurs should read. Lets take a look" [X Link](https://x.com/RetentionAdam/status/1687114684426752000) 2023-08-03T14:55Z [----] followers, [---] engagements "What is FaZe Clan and what lessons should you take away Some backstory: In [----] three gamers with the nicknames CLipZ Timid and Resistance started a YouTube channel showcasing their Call of Duty skills" [X Link](https://x.com/RetentionAdam/status/1687114687090192384) 2023-08-03T14:55Z [----] followers, [--] engagements "I was talking to the CEO of a $150000000 a year Shopify business and he told me something about pricing Shopify apps that blew my mind. There is something magic about $59/mo. Not $9 or $99. $59 is the magic number. Triple Whale Klaviyo and Gorgias all crushed it ay $59/mo" [X Link](https://x.com/anyuser/status/1687566671349764096) 2023-08-04T20:50Z [----] followers, 66.5K engagements "In May a customer sent a loom video saying we were TOO EXPENSIVE our performance SUCKED he wanted to CANCEL It hurt to hear. But I needed to hear it. We incorporated some of his feedback into our product and are way better off now. Criticism hurts but we need it" [X Link](https://x.com/RetentionAdam/status/1687598609934479361) 2023-08-04T22:58Z [----] followers, [---] engagements "My companies have been 100% remote since [----]. I'm forever grateful for the lifestyle remote work has given me Here's everything I've done while building a $20m ARR company that would NOT have been possible working full-time from an office:" [X Link](https://x.com/RetentionAdam/status/1687870650411556866) 2023-08-05T16:58Z [----] followers, [----] engagements "Recently spoke with the CEO of a $150 million apparel brand. His CAC is up by 32% since iOS14 and its up another 15% since mid-April. Hes spending $1 million a month on ads and wants to 5x his adspend but he cant do it at these CPAs. What would you tell him" [X Link](https://x.com/anyuser/status/1687902624886964224) 2023-08-05T19:05Z [----] followers, 54.1K engagements "@masonltompkins Aug last year" [X Link](https://x.com/RetentionAdam/status/1688645309860085760) 2023-08-07T20:16Z [----] followers, [----] engagements "I've sold a company for more than $10 million and built my new company to $1.6 million in monthly revenue Here are the [--] biggest lessons I've learned about business building:" [X Link](https://x.com/anyuser/status/1689024004537921536) 2023-08-08T21:21Z [----] followers, [----] engagements "Why you shouldn't raise VC money: VCs would never have let me spend $800000 of their money on a domain But the investment has been more than worth it" [X Link](https://x.com/anyuser/status/1689269117314850816) 2023-08-09T13:35Z [----] followers, [----] engagements "Use Unorthodox Marketing After MLB pitcher Archie Bradley confessed he had a bowel incident mid-game Dude Wipes sent him a crate" [X Link](https://x.com/RetentionAdam/status/1689292066071715842) 2023-08-09T15:06Z [----] followers, [---] engagements "He tweeted out his gift. And when New York Jets RB Isaiah Crowell pretended to wipe his behind with the ball after a TD he also received a package" [X Link](https://x.com/RetentionAdam/status/1689292079283810305) 2023-08-09T15:06Z [----] followers, [---] engagements "My goal is to be the most transparent CEO of a $1 billion software company We're at $20 million now and growing I share my financials strategies and all the wins & losses There's no secret formula to what we're doing so I'm happy to share anything and everything" [X Link](https://x.com/anyuser/status/1690077715682983936) 2023-08-11T19:08Z [----] followers, 35.3K engagements "Here's what buying a $800000 domain for my startup taught me:" [X Link](https://x.com/anyuser/status/1690356284816523264) 2023-08-12T13:35Z [----] followers, 67.1K engagements "The one word domain gives us instant credibility This can't be quantified But people trust us wayyy more than some company with a dash in their domain name or a .co domain" [X Link](https://x.com/anyuser/status/1690356292626309122) 2023-08-12T13:35Z [----] followers, [----] engagements "Starbucks does over $5 billion in mobile order revenue So does that make Starbucks one of the largest ecommerce companies in the world" [X Link](https://x.com/RetentionAdam/status/1690489160350547968) 2023-08-12T22:23Z [----] followers, [----] engagements "Doing smaller events has been much better than large ones for user acquisition Fewer people = better connections and more focused conversations" [X Link](https://x.com/RetentionAdam/status/1690718664134119424) 2023-08-13T13:35Z [----] followers, [----] engagements "Or every DTC business will be run by a CEO who's also a content creator" [X Link](https://x.com/RetentionAdam/status/1692316184518038011) 2023-08-17T23:23Z [----] followers, [----] engagements "What is Zyn how did they become so big and what can we learn Lets take a look" [X Link](https://x.com/RetentionAdam/status/1692581958235095045) 2023-08-18T16:59Z [----] followers, 29.2K engagements "Every major Shopify app Gorgias Attentive Klaviyo runs the same playbook to grow like crazy There are [--] parts to it: 1) Outbound sales 2) Partnerships 3) Events If you want to build an ecom SaaS do those [--] things" [X Link](https://x.com/RetentionAdam/status/1692976040207921579) 2023-08-19T19:05Z [----] followers, [----] engagements "This guy is going to do $160000000 this year and at the beginning of COVID his business was just [--] sewing machines and an Etsy store. Meet @CurtisMatsko CEO of @PRTLNDLTHR. How was he able to pull off such insane growth (so quickly) If you have to ask clearly you've never met Curtis Heres why: [--]. This guy is truly one-of-a-kind: - An unmatched energy and entertaining presence. - An unabashed creative who believes he can do anything - A dreamer who knows he can play BIGGER than hes playing today. [--]. He has a KILLER team - Ive been sooo impressed with the [--] team members I have met - They" [X Link](https://x.com/anyuser/status/1692995778304676026) 2023-08-19T20:23Z [----] followers, 14K engagements "Word-of-mouth is like a cheat code for your business. It can have customers knocking at your door wanting to pay $10K per month on annual contracts (speaking from experience here)" [X Link](https://x.com/RetentionAdam/status/1693025871752200563) 2023-08-19T22:23Z [----] followers, [---] engagements "What if I knew exactly who was visiting your website I could give you their name email & LinkedIn even if they don't fill out a form. This info is GOLD for B2B sales teams We're looking for [--] companies to beta test this new tool DM me if you want to try it" [X Link](https://x.com/RetentionAdam/status/1693697297618555183) 2023-08-21T18:51Z [----] followers, [----] engagements "I want someone who knows that they don't know it all but is willing to figure it out This describes attitude many of my best employees" [X Link](https://x.com/RetentionAdam/status/1694822214908919956) 2023-08-24T21:21Z [----] followers, [---] engagements "As the legendary UCLA basketball coach John Wooden once said: Learn as though you were immortal. Live as though youll die tomorrow. I just love that quote so much. The message about learning and living plays a huge role in what Im doing right now" [X Link](https://x.com/RetentionAdam/status/1694822216989298836) 2023-08-24T21:21Z [----] followers, [---] engagements "Everyone is talking about AI for writing. But what about video It's obvious that people engage with video way more than writing. So why aren't marketers going all in on AI-generated video" [X Link](https://x.com/RetentionAdam/status/1695480794012094503) 2023-08-26T16:58Z [----] followers, [----] engagements "PSA for founders: Ads are expensive. Product development is expensive. So do not spend a single dollar before you have SOME indication that someone will actually buy your product. Get an indication that your intuition is correct before you light your money on fire" [X Link](https://x.com/RetentionAdam/status/1695533886782992623) 2023-08-26T20:29Z [----] followers, [---] engagements "Love this. Many of these boil down to bootstrapping. Keep the equity. You can grow your brand better than anyone else. I bootstrapped my company to a $130M exit. Here are my top [--] commandments for scaling a DTC brand as a bootstrap entrepreneur. Bookmark and revisit this often: [--] - Dont give away a bunch of equity to a guru who says they will supercharge your business. Odds are they I bootstrapped my company to a $130M exit. Here are my top [--] commandments for scaling a DTC brand as a bootstrap entrepreneur. Bookmark and revisit this often: [--] - Dont give away a bunch of equity to a guru who" [X Link](https://x.com/RetentionAdam/status/1695562589718171928) 2023-08-26T22:23Z [----] followers, [----] engagements "This is part of our strategy and one of the reasons we've been able to scale to $20 million ARR so quickly" [X Link](https://x.com/RetentionAdam/status/1696206588481012075) 2023-08-28T17:02Z [----] followers, [----] engagements "For new followers I am the CEO of We use identity to help e-commerce brands do [--] things: [--]. Grow their email list 10-15X faster. [--]. Increase abandoned cart revenue by up to 5X [--]. Grow their meta retargeting audiences by up to 40%" [X Link](https://x.com/RetentionAdam/status/1697026221542871199) 2023-08-30T23:19Z [----] followers, [---] engagements "All the magic in my business comes from the creative process of coming up with something new I have to remind myself to not systematize everything too much" [X Link](https://x.com/RetentionAdam/status/1697966423295893985) 2023-09-02T13:35Z [----] followers, [---] engagements "In [----] I worked for Lehman Brothers as a real estate credit default swap trader Wrong place at the wrong time right Nope. I actually kept my job and made a small fortune. Here's the story:" [X Link](https://x.com/RetentionAdam/status/1699438909564801524) 2023-09-06T15:06Z [----] followers, [----] engagements "Credit default swaps (CDS) insure against default on some underlying asset As real estate prices started to nosedive and defaults became rampant the value of credit default swaps skyrocketed My group made a killing" [X Link](https://x.com/RetentionAdam/status/1699438911641071766) 2023-09-06T15:06Z [----] followers, [--] engagements "We generated more than $1 million for a client in a month using a simple 6-part email strategy. And that client 9-figure brand Dr. Squatch attributes millions in revenue to us. If you want to see the exact strategy reply "Retention" and I will DM it to you" [X Link](https://x.com/anyuser/status/1699798233059639500) 2023-09-07T14:54Z [----] followers, [----] engagements "20 years ago I watched my roommates build Vimeo from our apartment [--] years ago I watched @DaveRogenmoser build Jasper into a $1.5 billion company from the office I rented from him It's hard to not be massively inspired while watching greatness up close" [X Link](https://x.com/anyuser/status/1700607373130223801) 2023-09-09T20:29Z [----] followers, 17.9K engagements "2 years ago GetEmails was stuck at $8M ARR and I was burnt out I brought on an adviser who had built huge companies before and he helped me reset Then we rebranded to and spent $800k on the domain Now were at $20M on the path to $50M ARR" [X Link](https://x.com/RetentionAdam/status/1701345172607385881) 2023-09-11T21:21Z [----] followers, [----] engagements "Bill Gates said that People overestimate what they can accomplish in [--] year but underestimate what they can accomplish in [--] years This perfectly explains why you need a long-term vision If you pivot and start at [--] every single year you'll never make real progress" [X Link](https://x.com/RetentionAdam/status/1701734047091716142) 2023-09-12T23:06Z [----] followers, [---] engagements "In my experience the biggest breakthroughs come shortly after your biggest failures It's because those failures force us to quickly confront the problems that we were previously ignoring" [X Link](https://x.com/RetentionAdam/status/1702818902701420732) 2023-09-15T22:57Z [----] followers, [--] engagements "The sweet spot of SaaS is customers who pay $3k to $6k a month Low enough that you can automate a lot of the solution with software but high enough that you're making real money" [X Link](https://x.com/RetentionAdam/status/1705680789701042658) 2023-09-23T20:29Z [----] followers, [----] engagements "Hiring more BDRs should be one of the last levers you pull to grow your revenue" [X Link](https://x.com/RetentionAdam/status/1706022248421675024) 2023-09-24T19:06Z [----] followers, [---] engagements "Beginning ecom founders load up on [--] software tools they don't actually need You only need a few great ones in your tech stack to get to $10 million" [X Link](https://x.com/RetentionAdam/status/1706685878683197540) 2023-09-26T15:03Z [----] followers, [---] engagements "Then price your product so that your typical customer will still have a phenomenal ROI compared to your competitors This is where you really need to understand your typical customer Are small businesses using your service Or is your target customer a $100 million enterprise" [X Link](https://x.com/RetentionAdam/status/1707439380904681752) 2023-09-28T16:57Z [----] followers, [--] engagements "Once you understand your target customer's business you can extrapolate the expected return from using your product" [X Link](https://x.com/RetentionAdam/status/1707439383836602715) 2023-09-28T16:57Z [----] followers, [--] engagements "The playbook for launching a SaaS has completely changed The Lean Startup and Predictable Revenue models worked great [--] years ago But now you need to think differently Here are my thoughts after building a SaaS to $20 million in annual revenue:" [X Link](https://x.com/anyuser/status/1708859828716568904) 2023-10-02T15:01Z [----] followers, 10.6K engagements "Last week I spoke to [--] CEOs of Series A/B startups about their SDR and outbound sales teams and they're ALL having the same problems: [--]. Weve seen response rates plummet the last twelve months and were sitting here scratching our heads [--]. We just let go of our entire outbound team were going to start over with a new leader [--]. Results from our spray-and-pray declined so much by Q1 that we tried heavy personalization in Q2 and Q3 that hasnt worked and now we dont know what we should do [--]. Our team is profitable-ish but were terrified to downsize because we have no idea what will happen to our" [X Link](https://x.com/RetentionAdam/status/1709260875960643802) 2023-10-03T17:35Z [----] followers, [----] engagements "- We solved a major problem that we identified in Q2. The problem was overselling our features which was leading to terrible downstream consequences (60-day contraction/opt-out bad customer experience etc)" [X Link](https://x.com/RetentionAdam/status/1709562863038112063) 2023-10-04T13:35Z [----] followers, [---] engagements "- We made incredible progress on our B2B product. We should start charging our first customers in the next few weeks" [X Link](https://x.com/RetentionAdam/status/1709562865248588186) 2023-10-04T13:35Z [----] followers, [---] engagements "Last week I spoke privately with a BDR at a $6B unicorn startup and what he told me about life as a seller was shocking. Here's how our conversation went:" [X Link](https://x.com/RetentionAdam/status/1713990811275411940) 2023-10-16T18:50Z [----] followers, [----] engagements "99% of startups are oblivious to the *HUGELY NEGATIVE* impact the Predictable Revenue playbook has on their sales culture: Massive BDR teams at early-stage startups breed a state of collective misery thats bad for execs management and young salespeople. Heres the breakdown of an all-too-common scenario: [--]. Hire an army of young BDRs [--]. Tell them to build relationships with executive prospects twice their age [--]. Tell them they need to be creative enough to stand out in RUINED inboxes [--]. Tell them their job is highly-personalized outreach (but give them software and AI tools to help them SPAM)" [X Link](https://x.com/RetentionAdam/status/1716513928849818062) 2023-10-23T17:56Z [----] followers, [----] engagements "@mrsharma What a walk down memory lane" [X Link](https://x.com/RetentionAdam/status/1716820630824464891) 2023-10-24T14:15Z [----] followers, [--] engagements "My bootstrapped $20M ARR SaaS shrunk our sales team from [--] to [--] reps and growth SPED UP (). The days of MASSIVE sales teams for startups are over. The next crop of tech unicorns will have BDR orgs that look very different than Salesforce. Here's the breakdown: 👇 The Old Predictable Revenue Push Way: - You choose a revenue goal at the beginning of the year that is based on a predictable growth rate - You see what current reps were producing the year prior and hire X more of them based on assumption of linear productivity - You see proof early on that assumptions were accurate from the first" [X Link](https://x.com/anyuser/status/1726712043695415683) 2023-11-20T21:20Z [----] followers, 11.8K engagements "5. She understands the product better than anyone She developed a unique understanding of what her product does relative value of its component & what features should be built. This allows her to emphasize and de-emphasize certain parts of the product depending on the situation" [X Link](https://x.com/RetentionAdam/status/1735352347457667315) 2023-12-14T17:33Z [----] followers, [---] engagements "6. She has a Kobe Bryant-like commitment to excellence She doesnt understand when people dont do things completely and correctly because thats what she would do if she were doing it. She expects the same out of the people who work for her" [X Link](https://x.com/RetentionAdam/status/1735352349517070742) 2023-12-14T17:33Z [----] followers, [---] engagements "Yesterday Laura Balik posted a hit piece on Klaviyo and Retention dot com that was both factually untrue and lacked any evidence supporting the claims. She then blocked me from responding to the post on Twitter. I would not typically dignify something like this with a response but not doing so would be inconsistent with my commitment to build-in-public. So here we go These are her claims and why they are wrong: [--]. Klaviyo and Retention have never had a formal or informal relationship or partnership of any kind. Laura has no evidence of a partnership between us because there isnt one. We have" [X Link](https://x.com/anyuser/status/1737558818803130398) 2023-12-20T19:41Z [----] followers, 88.4K engagements "5. Building in stealth increases the risk of your startup to a point where you will almost certainly fail. Please read Four Steps to the Epiphany by Steve Blank. The ONLY shot a startup founder has is to follow the method in this book. You must be developing the customers for your product simultaneously with the product itself. If no one will buy what you are building you must stop and start over. The sooner you find out the better. Theres no way to find that out in stealth mode" [X Link](https://x.com/RetentionAdam/status/1754629408672145727) 2024-02-05T22:13Z [----] followers, [---] engagements "6. Our intuition is a terrible indicator of market viability. You simply have no idea what the market is going to want with the one exception of you building something to solve your own problem. However that is still a market of one and you need to go out and validate that others have the same problem to even have a SHOT at succeeding" [X Link](https://x.com/RetentionAdam/status/1754629410219774072) 2024-02-05T22:13Z [----] followers, [---] engagements "Over the past [--] months I spoke to 50+ top-tier VC firms about investing in my bootstrapped (profitable) $22m ARR SaaS. Here are [--] reasons why I walked away and decided NEVER to take VC money:" [X Link](https://x.com/RetentionAdam/status/1755303802373312936) 2024-02-07T18:53Z [----] followers, [----] engagements "Last week the founder of Clearbit (acquired by Hubspot for $150M cash) told me VC as we know it is dead. What makes this so nutsHe runs a big VC fund Here's why the model is broken:" [X Link](https://x.com/RetentionAdam/status/1776323738390372654) 2024-04-05T18:59Z [----] followers, [----] engagements "If I was a first-time startup founder I would not aim to build a $1B unicorn. VCs will hate this but here's why you should think SMALLER and try to create a $3m-5m ARR profitable SaaS instead:" [X Link](https://x.com/anyuser/status/1815447510003183985) 2024-07-22T18:03Z [----] followers, [----] engagements "5. She understands the product better than anyone She developed a unique understanding of what her product does relative value of its component and what features should be built. This allows her to emphasize and de-emphasize certain parts of the product depending on the situation" [X Link](https://x.com/RetentionAdam/status/1815811248166166565) 2024-07-23T18:08Z [----] followers, [--] engagements "6. She has a Kobe Bryant-like commitment to excellence She doesnt understand when people dont do things completely and correctly because thats what she would do if she were doing it. She expects the same out of the people who work for her" [X Link](https://x.com/RetentionAdam/status/1815811249336385631) 2024-07-23T18:08Z [----] followers, [--] engagements "3 weeks ago I posted that RB2Bs churn hit 17%/mo at $2.9m ARR. Since then weve lowered churn to 10.9% and grown to $3.5m ARR (+20%). Heres what we learned what we did and what we plan to do: WHAT WE LEARNED [--]. Our product is unusable for our ICP (growth stage SaaS w/ sales teams) If you're tiny and get [--] leads a day its great. If youre an Enterprise with a growth team and know exactly what to do with our feed RB2B is great. For growth stage startups with sales teams filtering and routing is currently impossible without Clay. We are in the process of fixing this in several ways. [--]. Our product" [X Link](https://x.com/RetentionAdam/status/1850224372755378575) 2024-10-26T17:14Z [----] followers, [----] engagements "Last year I spoke to 50+ top-tier VC firms about investing in my bootstrapped (profitable) $25m ARR SaaS. Here are [--] reasons why I walked away and decided NEVER to take VC money: [--]. Dividends are good If you create a successful startup you should be rewarded by getting paid millions of dollars every year Not just some *potentially* huge number at some point MAYBE in the future. [--]. The investor value prop is weak (if you dont need capital) I listened to pitch after pitch of investors saying their GTM advisory would be game-changing for us. This pitch was weak and designed to get founders like" [X Link](https://x.com/anyuser/status/1850953426483470684) 2024-10-28T17:31Z [----] followers, [----] engagements "$10M ARR is the FU MONEY of SaaS. Heres the breakdown: I think $10m ARR bootstrapped is the new unicorn. Why Because if you can bootstrap $10m ARR in a lean way all your wildest dreams will come true. You will be able to do whatever you want with your life. (I know because Ive done it) Not only that I think bootstrapping $10m ARR is actually way easier than creating a unicorn. And WAY less risky with a FAR higher probability-weighted financial (and happiness) outcome. Heres [--] reasons why all founders should commit to bootstrapping $10m ARR: [--]. You and your co-founder will be making over" [X Link](https://x.com/anyuser/status/1856080177065075124) 2024-11-11T21:02Z [----] followers, 14.5K engagements "I just got off the phone with @ericosiu (CEO of Single Grain) who has done SEO for Amazon Uber and Nordstrom. I asked him what he would do in SEO today if he was a $1m ARR SaaS founder. His response shocked me: - It didnt involve building a single backlink - It didnt involve hiring an army of content writers - It wasnt creating tens of thousands of spamming pages with AI Its a secret that has been around forever And that ANY startup founder can start doing now. Its something that Ive decided to do with RB2B and seen major impact. And its something were doing - albeit in a very differently -" [X Link](https://x.com/RetentionAdam/status/1858632262117716371) 2024-11-18T22:03Z [----] followers, [----] engagements "I get hate on Linkedin because I say cold email is dead while my email guy Taylor Haren is saying that hes sending [------] cold emails per month for RB2B and responsible for 42% of our revenue. Heres the REAL story: TO SET THE STAGE: - Ive been saying the Predictable Revenue Playbook (born 2012) died in [----] - That playbook - Cold Calling [---] led to huge SDR armies at tech companies - The playbook = send 50-100 emails per day led to 5-10 new response per day - Responses were then worked down the funnel towards a booked demo ____ Point #1: When I say Cold Email is Dead I mean the Predictable" [X Link](https://x.com/RetentionAdam/status/1859985440566022183) 2024-11-22T15:41Z [----] followers, [----] engagements "I have some bittersweet news. Yesterday RB2B hit $4M ARR. Just [--] weeks post-launch. Sounds great right Wrong. Churn is so out of control Im declaring RB2Bv1 dead. Heres what comes next: Heres what RB2Bv1 was: - Person-Level Website Visitor Identity - Free push to Slack Churn is higher than new business for four reasons: - People need to filter out the noise - People need to route the signal to a rep - Reps want to be told what action to take - And there are now [-------] copycats Luckily weve solved the first [--] problems and the 3rd is coming soon. How We completely rebuilt our Hubspot" [X Link](https://x.com/RetentionAdam/status/1861074113902891514) 2024-11-25T15:47Z [----] followers, [---] engagements "Last night I had a chat with a SaaS founder who raised $60M for his startup. The latest round was a $40M Series B at a $400m valuation at the end of [----]. He thought he was on the unicorn path but now it's a VC nightmare. After the latest raise he went on a hiring and spending spree built out a half-baked platform spent boat-loads on go-to-market. In the beginning it all looked like it was working. For six months revenue spiked and they were closing deals left and right. But the last [--] months have been brutal. Massive layoffs horrible churn sprinting to profitability. Before that series B -" [X Link](https://x.com/RetentionAdam/status/1861807697651524005) 2024-11-27T16:22Z [----] followers, [----] engagements "18 months ago I attended a birthday party for a founder who just raised $185M (at a $2B valuation) on the rooftop of the Four Seasons and was absolutely HUMILIATED by his incredibly attractive 28-year old blonde girlfriend: Me: Hey whats going on Her: Thanks for coming. What do you do Me: I have this startup. What about you Her: Im in marketing at UpWork Me: I LOVE Upwork. We use them all the time. Her: Cool. How big is your team Me: [--] people Her: Oh. so youre just getting started *my internal monologue* Wtf actually we are at $12m ARR grew 200% this year and me and my co-founders are making" [X Link](https://x.com/RetentionAdam/status/1867612816896860341) 2024-12-13T16:49Z [----] followers, [----] engagements "closed [----] at $25m ARR (+15.2%) and were at $12m run-rate profit. went $0-$4m in [--] months. Yet I sit here anxious and annoyed about this seemingly glorious outcome. Why Were STUCK again. Heres the good the bad and the ugly of [----]. THE GOOD: - R landed its first true enterprise deal with a MAJOR brand - We closed [--] mid-market deals (over [---] employees) since July [--] - We launched RB2B March [--] and ended at $4m ARR with a tiny team - We adopted EOS are more focused and more efficient THE BAD: - Churn slows us down on both sides of the business - We do not yet know our ICP for RB2B - We have" [X Link](https://x.com/RetentionAdam/status/1875247757948293539) 2025-01-03T18:28Z [----] followers, [---] engagements "Youre not Steve Jobs. Youre not Travis Kalanick. Youre not Parker Conrad. And thats OK. Instead of wasting years chasing VC funding and "massive" exits most founders should focus on one goal: bootstrapping to $3M ARR. Heres how I grew my first $3M ARR startup into a $25M ARR SaaS with $12M in profit (without giving up control): Company 1: Robly Email Marketing My first startup was a bootstrapped email newsletter app. We got it to $3m ARR by going after Constant Contact customers with a cheaper/better offer (for a $40/mo product). That only got us about 1% of their revenue but fortunately we" [X Link](https://x.com/RetentionAdam/status/1881044453600665996) 2025-01-19T18:22Z [----] followers, [---] engagements "@peeplaja So I pasted ALL of it into ChatGPT. Prompted it like this: "Heres Wynter feedback from marketers (our ICP). Based ONLY on what they said how should we change the site" It gave me [--] improvement areas. We fixed all [--]. Everyone at RB2B agrees: Way clearer now" [X Link](https://x.com/RetentionAdam/status/1924577680697045284) 2025-05-19T21:27Z [----] followers, [---] engagements "@peeplaja Founders SUCK at evaluating their own messaging. You need feedback from people who arent trying to be nice. Wynter + ChatGPT = lethal combo. If youre about to launch dont skip this" [X Link](https://x.com/RetentionAdam/status/1924578177462026626) 2025-05-19T21:29Z [----] followers, [---] engagements "Agency CEO: Im thinking about building a SaaS product. Ive been talking to people about what I want to build and a few investors have offered seed funding. Should I raise $1-$2m to start building it Me: Absolutely not. Agency CEO:Why not Me: Can you fund development from your agency profits Agency CEO: It would be tight but yes we could. Me: Do that. Period. Agency CEO: But well probably get good terms. Like $10m valuation or something. Me: You should never ever EVER raise money for a product that doesnt exist yet if you dont have to ESPECIALLY if you are building SaaS for the first time." [X Link](https://x.com/RetentionAdam/status/1924845571111596386) 2025-05-20T15:12Z [----] followers, [----] engagements "Most marketers would say Im an idiot but I don't believe in attribution. It forces you to focus on the WRONG things. Here's [--] reasons why I dont measure any marketing activity I spend time on: [--]. The most important things in business cant be measured The two things that come to mind when I say this are brand and demand creation. I cant measure the direct effect that ANYTHING I spend 80% of my time on has on RB2B. I have no idea how many signups came from this post and I dont know what the [--] podcasts I did last week produced. Yet I know its working better than anything Ive done before but if I" [X Link](https://x.com/RetentionAdam/status/1951736763216773134) 2025-08-02T20:08Z [----] followers, [---] engagements "Youre not Sam Altman. Youre not Elon Musk. Youre not Steve Jobs. Neither am I. And thats OK. Instead of wasting years chasing VC funding and "massive" exits most founders should focus on one goal: bootstrapping to $3M ARR. Heres how I grew my first $3M ARR startup into a $25M ARR SaaS with $12M in profit (without giving up control): Company 1: Robly Email Marketing My first startup was a bootstrapped email newsletter app. We got it to $3m ARR by going after Constant Contact customers with a cheaper/better offer (for a $40/mo product). That only got us about 1% of their revenue but fortunately" [X Link](https://x.com/anyuser/status/1953160394601570624) 2025-08-06T18:25Z [----] followers, [----] engagements "@codyplof WHOOP" [X Link](https://x.com/RetentionAdam/status/1729524272899502263) 2023-11-28T15:34Z [----] followers, [--] engagements "Everybody thinks @clay raised at a $3.1B valuation because they grew 300% in [--] months. Theyre wrong. They raised at $3.1b because they built a culture of Customer Discovery and Product Iteration. Heres what NOBODY knows about Clay: Varun Anand (@vxanand) joined Clay in late [----] as a GTM co-founder. At the time Clay had less than [--] customers paying $100-$200. I have spoken to 100's of early-stage Founders over the past two years and messaged with at least [----] more. If they were in Varuns position 99% of them would have ran this playbook: [--]. Made a list of people they thought was ICP 2." [X Link](https://x.com/RetentionAdam/status/1986844848687874083) 2025-11-07T17:15Z [----] followers, [----] engagements "Over the past [--] months I spoke to more than [--] top-tier VC firms about investing in my $25M ARR SaaS company. After a full year of pitches term sheets and big promises. I walked away from every single one and decided I would NEVER take VC money. Most people would say this is insane. But this was one of the best decisions of my founder career. So I just recorded a video going over the [--] reasons why I chose to stay bootstrapped why taking VC money would have been catastrophic for my business and what this means for you. I show you: - Why dividends beat lottery tickets (and how I'm banking" [X Link](https://x.com/RetentionAdam/status/1989389712398991614) 2025-11-14T17:47Z [----] followers, [---] engagements "I found a letter I wrote to myself in May [----]. [--] years later it breaks my heart to read it. I wrote down exactly what I wanted: $25M ARR lean team freedom and the lie I couldnt afford while stuck at $2.5M. August [----] is when I hit it. Everything came true. But it took [--] years of hopelessness after writing that letter for something to finally work. Not in [----] after the first failed swing. Not in [----] after the second. Not even in early [----]. November [----] is when I started GetEmails(.)com now known as Retention(.)com. That was the thing that finally worked. The version of me who lived" [X Link](https://x.com/RetentionAdam/status/1993712928067846229) 2025-11-26T16:06Z [----] followers, 281.8K engagements "If you like this tweet you will love my BILLION DOLLAR CHALLENGE docuseries. Watch us attempt to scale up a unicorn in just 12mo: Subscribe here: https://www.linkedin.com/newsletters/billion-dollar-challenge-7059872808654278656/ https://www.linkedin.com/newsletters/billion-dollar-challenge-7059872808654278656/" [X Link](https://x.com/RetentionAdam/status/1993779442225733746) 2025-11-26T20:30Z [----] followers, [----] engagements "Last week a founder with 500K LinkedIn followers reached out to me. $6K MRR SaaS that won't budge and he asked how to incentivize feedback. Me: Bro if nobody will take your tool seriously enough to give you feedback then you're selling the wrong tool. I know that sounds rough but I've been there too. My first startup I couldn't admit the product sucked. I hid behind G2 reviews Id gamed while getting destroyed by MailChimp in the real world. It's an ego blow to acknowledge your product sucks. You've spent years on this. How much longer do you keep adding features when nothing's f*cking changed" [X Link](https://x.com/RetentionAdam/status/1994434428857110938) 2025-11-28T15:53Z [----] followers, 11.2K engagements "Year 1: Youre eating ramen. Year 5: Youre still eating ramen. And youre starting to wonder if this will ever become your retirement plan. It can get pretty anxiety-inducing. You're on social media and you see no one else stuck like you. You're blasting cold emails sending HUNDREDS of LinkedIn messages doing everything the playbooks tell you but its not working. Thats because you dont have a product-market fit. You dont even know what it feels like. You're trying so hard. Pushing on a string. It's humiliating to see other founders talking about how they're crushing it all the time. You and the" [X Link](https://x.com/RetentionAdam/status/1994828281699283017) 2025-11-29T17:58Z [----] followers, [----] engagements "Everything I'm learning from scaling to $30M ARR bootstrapped straight into your inbox. Tactical breakdowns workshop invites and the stuff I don't post on social. Subscribe here http://newsletter.rb2b.com http://newsletter.rb2b.com" [X Link](https://x.com/RetentionAdam/status/1994949635727618446) 2025-11-30T02:00Z [----] followers, [---] engagements "I was stuck at $2.5M ARR for [--] years. Every big swing failed and I was told Im wasting my life on a tiny startup. I wrote down exactly what I wanted in [----]. [--] years later I'm living it at $25M ARR. This is what it took to get here 🧵" [X Link](https://x.com/RetentionAdam/status/1995523597163491568) 2025-12-01T16:01Z [----] followers, 14.9K engagements "For [--] years I had a Wall Street job. My roommates were building Vimeo living this crazy MTV Cribs life working with young people on exciting things. I watched them build something exciting every day while I was stuck in a suit trading credit default swaps" [X Link](https://x.com/RetentionAdam/status/1995524125872316720) 2025-12-01T16:03Z [----] followers, [---] engagements "The [----] me was stuck at $2.5M ARR for [--] years with no light at the end of the tunnel. Trying big swings that failed. Constantly being told I was wasting my life. That guy had no idea how close he was" [X Link](https://x.com/RetentionAdam/status/1995531150375153812) 2025-12-01T16:31Z [----] followers, [---] engagements "The world is set up to work against you until it isn't. You're rolling a boulder up a hill with no idea how tall the hill is. Everything is as painful on day [---] as it was on day one until you go over the top" [X Link](https://x.com/RetentionAdam/status/1995531658036961287) 2025-12-01T16:33Z [----] followers, [---] engagements "Ive probably made more money directly from posting on LinkedIn than anyone else. In March [----] I posted an idea for RB2B on LinkedIn. Solicited feedback iterated in public pivoted in front of everyone and built the product while you watched. [--] months later: $6.6M ARR. 100% from LinkedIn. Hardly any employees and zero traditional sales. I grew 140K followers while building a multi-million dollar business in real-time. Every product iteration customer discovery call and feature launch was documented publicly. Many of you on Twitter don't know this story. You weren't there. LinkedIn can be" [X Link](https://x.com/RetentionAdam/status/1995915433359093997) 2025-12-02T17:58Z [----] followers, [----] engagements "Last month AI ran our entire $6.6M ARR business alone for [--] days. A lot of founders and LinkedIn warriors said I was insane but RB2B grew faster than we had in months because of it. 👇" [X Link](https://x.com/RetentionAdam/status/1996249646142742735) 2025-12-03T16:06Z [----] followers, [----] engagements "We landed one of the absolute darlings of the ecom very early at Retention(.)com. Everyone knew them. Every brand respected them. Every ecom founder wanted to be them. We said the brands name no less than [------] times over the next [--] years. Cold emails sales decks we dropped it everywhere. The power of saying those words is immeasurable. If you want to get taken seriously get [--] logos that your ICP respects to use your product then say their names everywhere Immeasurable ROI" [X Link](https://x.com/RetentionAdam/status/1997322442079961274) 2025-12-06T15:09Z [----] followers, [----] engagements "A billion-dollar company threatened to sue my 3-week-old startup over a LinkedIn post. Naturally I posted their cease & desist letter. In [----] SaaS was getting brutal (people canceling contracts shrinking) then they called us. Them: Were doubling your price. But if you extend your contract [--] months early well keep it flat. Me: What the f*ck So I did what any mature business professional would do Went on LinkedIn and talked sh*t. Their response was to whip open their corporate playbook from [----]. Page 4: Send a cease & desist to make problems go away. Buddy I AM the problem. I called my" [X Link](https://x.com/RetentionAdam/status/1998075669264142500) 2025-12-08T17:02Z [----] followers, 94.9K engagements "In [----] we spent $750K on [--] large trade shows. I wish I could take back every dollar. Barely any ROI and the time-suck was huge. You would come home physically and emotionally exhausted and hungover. There were too many people pushy vendors crappy food and so much else going on. Thats when I realized trade shows dont work (at least not for us). So we decided to flip the plan completely with small dinners with other vendors. Wed each bring customers and prospects split the bill. Then an NYC Pizza Tour. Taking prospects and customers to the best spots in the city. Then we went bigger. Last" [X Link](https://x.com/RetentionAdam/status/1998408115956470071) 2025-12-09T15:03Z [----] followers, [----] engagements "In [--] months I grew Retention(.)com from $0 to $20M ARR. These are the [--] BIGGEST mistakes I made along the way (and the revenue levels I made them at) 🧵" [X Link](https://x.com/RetentionAdam/status/1999161567779111149) 2025-12-11T16:57Z [----] followers, [----] engagements "$5-8M ARR: [--] months $300K spent yet nothing to show" [X Link](https://x.com/RetentionAdam/status/1999162579122278689) 2025-12-11T17:01Z [----] followers, [---] engagements "$14-17M ARR: FOMO made me spend like an idiot" [X Link](https://x.com/RetentionAdam/status/1999163086914085304) 2025-12-11T17:03Z [----] followers, [---] engagements "If your LinkedIn profile shows building in stealth mode youre an idiot. [--]. No one wants your idea Anyone who could execute it is already busy building something they think is better. [--]. You need feedback to survive If youre not talking to customers because of some NDA you have no idea if your product is even valuable. [--]. Someones already building it Not much to say about this one thats just the world we live in. [--]. Execution is everything Ideas are worth nothing on their own. [--]. Stealth = more risk If no one will buy what you're building you need to find out now. Not after you've wasted 2" [X Link](https://x.com/RetentionAdam/status/2000581923119264020) 2025-12-15T15:01Z [----] followers, [----] engagements "Hiring a VP of anything before double-digit ARR is a horrible move. I am a pathologically lean startup builder And I fully believe that $1-10M ARR should be the founder(s) only. VP of Sales only at $10M+. Once you have a VP of something you kind of need a VP of everything. VP of Sales VP of Marketing VP of Product Then suddenly youre only managing executives instead of scaling. It's easy for a single-digit ARR founder to read some VC saying a CEO's job is to keep money in the bank have a good executive team and not do anything else. Again that is not your job until double-digit ARR. Before" [X Link](https://x.com/RetentionAdam/status/2000944828952002861) 2025-12-16T15:03Z [----] followers, [----] engagements "My startup and AI predictions for 2026: [--]. AI and SaaS become indistinguishable (as Isenberg said). [--]. AGI is not achieved not even close despite ever-more anxiety-inducing up-and-to-the-right graphs about how fast were moving towards it. [--]. An AI-native version of every legacy incumbent app is launched. [--]. Incumbent apps continue to try to to glue AI on top of their non-AI-native UX and call themselves AI _____ for ______. [--]. Ever more founders build in public and keep doing it past $100m ARR. [--]. We see (and hear very loudly about) the first $100m ARR [--] person startup. [--]. There is a quiet" [X Link](https://x.com/RetentionAdam/status/2001337413025546530) 2025-12-17T17:03Z [----] followers, [----] engagements "When I want to feel like sh*t about myself I compare myself to @InstantlyAI More ARR than me (prob 2-3x). Been at it half the time still bootstrapped Building at lightspeed Multi-product company with a small super-efficient team Die-hard community. UGC engine YouTube channel that works - which they dont even run Probably generating over double the profit we are So naturally I partnered with them. Instantly RB2B is live Majority of websites convert less than 3% of visitors. RB2B helps you activate the other 97%. Identify your anonymous site visitors then send them straight to Instantly for" [X Link](https://x.com/RetentionAdam/status/2001667355147919596) 2025-12-18T14:54Z [----] followers, [----] engagements "50+ VC and private equity firms. A full year of pitches term sheets and big promises. I walked away from every single one. And Id do it again because: [--]. Dividends Beat Lottery Tickets VC money is a lottery ticket that might pay offsomeday but youre working 80-hour weeks taking home nothing. If you build a successful startup you get paid now. Not some hypothetical exit that may never come. Im doing $1M profit per month at RB2B and Retention(.)com. [--]. Value-Add Is Mostly BS Every VC told me their advisory would be game-changing. Truth be told anything that works you can figure out yourself." [X Link](https://x.com/RetentionAdam/status/2002029465883263252) 2025-12-19T14:53Z [----] followers, [----] engagements "We worked with a founder who helps leaders become thought leaders on LinkedIn. Had a major issue with drop-offs that he couldnt track down so he added RB2B to his site. Every week he checked who visited. Sorts them as ICP or not. ICPs go into a 5-touch HubSpot sequence. [--] people visited his site but didn't fill out the contact form. He saw them through RB2B and he reached out. They booked a call right after. Him: "It is surprising that the extra nudge makes a difference. Someone might come to your website but not take that next step." RB2B takes [--] minutes to set up and It starts at $0. This" [X Link](https://x.com/RetentionAdam/status/2003118649649905815) 2025-12-22T15:01Z [----] followers, [----] engagements "Our cold emails convert at 10.4%. 26x better than average. This generated 42% of our revenue in [--] months. Comment EMAIL and Ill DM you the full breakdown of how we do it. (must be following)" [X Link](https://x.com/RetentionAdam/status/2003481552764727751) 2025-12-23T15:03Z [----] followers, [----] engagements "A friend of mine got [---] quality opportunities in [--] months after adding RB2B to his company's travel insurance site. Already closing deals from it. RB2B identifies visitors on their product pages sends them through Zapier to Teams. Their sales teams then follow up through email or LinkedIn. His exact words for RB2B: "Make the investment try it. You won't be disappointed. You just need to know who's on your site and reach out" [X Link](https://x.com/RetentionAdam/status/2004932589111357763) 2025-12-27T15:09Z [----] followers, [----] engagements "Ready to see who's checking you out RB2B is free. No credit card or calls: https://www.rb2b.com/utm_source=X&utm_medium=Content&utm_campaign=Post https://www.rb2b.com/utm_source=X&utm_medium=Content&utm_campaign=Post" [X Link](https://x.com/RetentionAdam/status/2004933105245737468) 2025-12-27T15:11Z [----] followers, [---] engagements "In [----] a CEO friend told me I was "wasting my life" on my tiny startup. He had raised $30M in VC. His co-founders' families had put in $2M. They were supposed to be on their way to $1B. He tried to recruit me. Here's what happened: Him: "We'll be worth a billion soon. A small piece of equity here will be worth way more than your big stake in that tiny thing you're building." I told him no. Him: "You're not ambitious enough. It's been [--] years and your startup isn't going anywhere. You're too talented to be thinking so small." Me: "Maybe you're right. But it's MY startup. You work for the VCs." [X Link](https://x.com/RetentionAdam/status/2006381400711143425) 2025-12-31T15:06Z [----] followers, 80.3K engagements "The next wave of $1B startups will optimize for velocity over predictability. The predictable revenue model is dying. This is why velocity will define the new world: [--]. Revenue was never actually predictable In [----] we learned much of the SaaS revenue we thought was predictable wasnt predictable at all. Meanwhile AI companies are breaking seat-based pricing models. Most companies still make staffing decisions based on "predictable" targets that don't account for reality. [--]. Prospects do their own research The best companies touch prospects early with content that helps them. Make it easy for" [X Link](https://x.com/RetentionAdam/status/2007528690553364895) 2026-01-03T19:05Z [----] followers, [----] engagements "I built RB2B to $6M ARR through organic content. Then I recorded [--] video ads in [--] days and went all in on paid. Why Because I used this exact playbook in [----] to launch GetEmails. 🧵" [X Link](https://x.com/RetentionAdam/status/2008222516565659749) 2026-01-05T17:02Z [----] followers, 10.6K engagements "A CEO friend raised $40M at a $400M valuation. Two years later ARR is flat. The biggest mistake was how he scaled his sales team. Another founder buddy just did a PE round. His investors were pushing him to grow from [--] to [--] reps. This is what they told me (and what I learned talking to [--] other founders): https://twitter.com/i/web/status/2008554980832145799 https://twitter.com/i/web/status/2008554980832145799" [X Link](https://x.com/RetentionAdam/status/2008554980832145799) 2026-01-06T15:03Z [----] followers, 45.9K engagements "The only metrics that matter at each stage of SaaS: $0-500K ARR: Weekly MRR growth rate $1-5M ARR: Weekly MRR growth rate $5-10M ARR: Churn + Top of funnel growth Yes its the same metric twice but weekly MRR growth rate is the ONLY thing that matters from 0-$5M. Are you growing week over week If so by how much Keep it simple. Track the number that tells you if you're moving forward or not. Churn doesn't matter until $5M+. Before that you don't have enough customers for the data to mean anything. Once you hit $5M churn starts eating you alive if you ignore it. That's when it matters. Top of" [X Link](https://x.com/RetentionAdam/status/2008977494028718447) 2026-01-07T19:02Z [----] followers, [----] engagements "I have to get something off my chest In [----] I completely butchered the year and nearly killed RB2B. For [--] months I didn't have a single conversation with a customer. Was too busy trying to be an "influencer." I became everything I used to hate about founders obsessed with their personal brand. Last Thanksgiving our monthly churn hit 15%. I posted about it like it was a win. 15% monthly churn means you lose 99% of customers in a year. We could be sitting at $15M ARR right now. I was spending 4+ hours a day on content. Zero minutes with customers. Had [--] podcast appearances lined up but" [X Link](https://x.com/RetentionAdam/status/2010050841126883793) 2026-01-10T18:07Z [----] followers, [----] engagements "Businesses get bought not sold. - A random private equity fund bossman. I sold Robly in [----] and I didn't go looking for a buyer. Robly was a grind. Only got to $3M ARR. Tiny company in a super-saturated space (didn't have product-market fit either) GetEmails (now Retention(.)com) started as a feature inside Robly. People wanted that feature not the rest of the newsletter app. So when we spun GetEmails out the demand was 10x anything I'd ever seen. Right around that time a private equity buyer approached us during COVID when everyone was buying everything. The right deal came along at the" [X Link](https://x.com/RetentionAdam/status/2011091694729531763) 2026-01-13T15:03Z [----] followers, [----] engagements "http://x.com/i/article/2010953326771269632 http://x.com/i/article/2010953326771269632" [X Link](https://x.com/RetentionAdam/status/2011149054777143620) 2026-01-13T18:51Z [----] followers, 23.3K engagements "The [----] SaaS market will be like the market for selling water. But whats the difference between Dasani Evian and the tap in your kitchen Brand. Nothing else. Having a product is no longer the most challenging part of selling software. Everything is horribly relentlessly commoditized. Anyone can spin up whatever they want to sell in a second. So what do you do Some combination of channel awareness and brand. What story are you telling What channels are you getting into For me its LinkedIn. For someone else maybe its getting into Clay ecosystems. Its different for everybody. People are trying" [X Link](https://x.com/RetentionAdam/status/2011514223612830061) 2026-01-14T19:02Z [----] followers, [----] engagements "Everything I'm learning from scaling to $30M ARR bootstrapped straight into your inbox. Tactical breakdowns workshop invites and the stuff I don't post on social. Subscribe here https://newsletter.rb2b.com/ https://newsletter.rb2b.com/" [X Link](https://x.com/RetentionAdam/status/2011642156213993664) 2026-01-15T03:30Z [----] followers, [---] engagements "AI is the new boogeyman - every single person after seeing Cowork. Respectfully that is the dumbest thing Ive heard. I let AI run my $6.6M ARR business for a week and we grew faster than we did in MONTHS. And my first thought wasnt how do I downsize No no it was holy sh*t if my [--] employees became 100x more productive overnight I could hire [---] more. Thats not how the majority of people think about this but if you can radically increase someones productivity and a million times more work is getting done you want MORE of those people not less. Everyone in these comments is holding onto their" [X Link](https://x.com/RetentionAdam/status/2012176345116066011) 2026-01-16T14:53Z [----] followers, 13.5K engagements "My inbox is full of people asking about advising/mentorship. I turn almost all of them down. Heres why: [--]. You can't give a bad business good advice. If the business isn't working no advice fixes that. The product either has pull or it doesn't. [--]. You think people who've made it have answers. They don't. They have experience. You think someone successful should be able to tell you what to do. They can't. [--]. Advisors only help in very specific situations. A specific person with specific connections and specific playbooks for your exact problem. General advice from a successful founder is" [X Link](https://x.com/RetentionAdam/status/2012570189955543517) 2026-01-17T16:58Z [----] followers, [----] engagements "The startup game is literally just the lottery with a different name. And every year you stay in it the better your chances are at winning. The guys started with a dude wearing a helmet cam living his life. It was called Justin(.)tv. Then it became an anyone can broadcast anything video network. They noticed 1% of their users were 1000x everybody else with gaming content. So they sold it to Amazon for a billion dollars. Then during an interview: Dont you think selling for a billion is like winning the lottery The founder: Let me tell you something even crazier. My brother lives upstairs. He" [X Link](https://x.com/RetentionAdam/status/2013265513011376191) 2026-01-19T15:01Z [----] followers, [----] engagements "RB2B will be a waste of time and money for you IF: [--]. Youve never done outbound successfully We get people who come in super excited with big inbound machines. This is going to be my next growth channel. If you dont have an established outbound machine RB2B is not going to book more demos. [--]. You dont have enough traffic If you dont have a thousand visits a month you have much bigger problems than RB2B can solve. Focus on building a business first. [--]. You have a marketplace Two-sided businesses have a really hard time with RB2B. The perfect user knows exactly who they're outbounding. When" [X Link](https://x.com/RetentionAdam/status/2013988281789087758) 2026-01-21T14:53Z [----] followers, [---] engagements "The way you use website visitor data changes at each revenue stage: $0-1M ARR: Just monitor your traffic $1-5M ARR: LinkedIn and email outreach $5M+ ARR: Lead scoring and workflows Ive seen early-stage founders trying to build complex workflows when they dont need to yet. If youre in the first stage just use the free version. Note whos coming by. Is it investors customers or competitors Youre simply watching thats it. Once you hit $1-5M you start doing outreach to visitors who fit your ICP. If they match up reach out. At $5M+ it becomes about a lead crossing a certain threshold and workflows" [X Link](https://x.com/RetentionAdam/status/2015106905132134483) 2026-01-24T16:58Z [----] followers, [----] engagements "$10M ARR is the FU MONEY of SaaS. At $10M ARR bootstrapped you and your co-founder clear $1M+/year in salary and dividends easily. You can sell instantly for $30-40M. There are hundreds of EBITDA buyers at this level vs. a handful at $1B valuations. From here you can do whatever you want. Hire a CEO and work [--] hour/week. Grind [---] hours if that's your thing. Raise $50M from a position of strength. Scale to $25M ARR with [--] people and pay yourself $10-15M/year. Most companies never get here because VCs show up early with decacorn dreams and money you don't need. That capital interferes with" [X Link](https://x.com/anyuser/status/2006740753687490857) 2026-01-01T14:54Z [----] followers, 552.2K engagements "YCs best advice is default alive - have enough cash to survive without the next raise. Great advice nobody f*cking does it. Paul Graham (the founder of YC) once said hed raise $500K get ramen profitable and probably never raise again. The guy whos seen more VC deployed than ANY human alive basically says he wouldnt use it more than he absolutely has to. But the reason no one listens to this advice is because founders are delusional about their own companies. We think what we have is better than what it actually is and we cant help ourselves. Our startups are our babies. We have a totally" [X Link](https://x.com/RetentionAdam/status/2014793914788589631) 2026-01-23T20:14Z [----] followers, 39.4K engagements "Every founder should be creating content and thats a hill Ill die on. Your content is a landing page for literally everyone. - Investors - Agencies - Partners - People you want to hire They are all going to your profile to figure out what youre about before they do any kind of business with you. I built RB2B to $6.6M ARR in 18mo almost entirely from posting on LinkedIn. I hear it over and over. Founders start posting and [--] months later they all say the same sh*t. Doors opened that I didnt know existed. TLDR: Create more content. https://t.co/NuAo6S10Yn https://t.co/NuAo6S10Yn" [X Link](https://x.com/RetentionAdam/status/2015860131020292154) 2026-01-26T18:51Z [----] followers, 37.6K engagements "Giving AI agents to people who dont know how to build apps in a secure way is like giving a monkey an AK47. Someones bound to get hurt but thats not a problem I need to worry about. I dont have a teenager whos never built a web app vibe coding RB2B. The dude Ive got building it is a Stanford CompSci graduate from [----]. Been a CTO since the day he got his degree. Hes not making the rookie mistakes a lot of these other people are. Giving AI root access so it can do whatever it wants is just crazy. https://t.co/Y6VIoLszMn https://t.co/Y6VIoLszMn" [X Link](https://x.com/RetentionAdam/status/2016918602281107946) 2026-01-29T16:57Z [----] followers, [----] engagements "Theres one mistake I see EVERY $5-10M ARR founder make post early-PMF (trust me Ive made it too) After YEARS youre finally growing 20-30% per month or more. You were mostly inbound until a couple months ago when you hired 1-2 salespeople and had them start doing outbound. The outbound is working with more net-new demos than before. And you can MEASURE what theyre doing and how much impact its making. So naturally you get a spreadsheet out. If your [--] reps are booking [--] demos per week WHAT IF YOU HAD [--] REPS DOING THE SAME THING (Writing this out is triggering some [----] PTSD for me lol) But" [X Link](https://x.com/RetentionAdam/status/2016528287632109580) 2026-01-28T15:06Z [----] followers, [----] engagements "Every overnight success is [--] years in the making. If youre not prepared to get your nuts kicked in for at least a decade keep your day job. Star the business. Quit your job. Chase your dreams. That's how I went from making $3000 a month to $0 😭 Star the business. Quit your job. Chase your dreams. That's how I went from making $3000 a month to $0 😭" [X Link](https://x.com/RetentionAdam/status/2017616186981183939) 2026-01-31T15:09Z [----] followers, [----] engagements "I'm trying to build a billion-dollar SaaS but the only problem with that is 100% of our business depends on a company that could kill us tomorrow. We make it possible for brands to email people who never opted in. Every single one of our customers sends those emails through Klaviyo. If those guys decided they didn't like what were doing we would be dead by now. - I've built my whole brand around being aggressive so long as it's legal. We make it possible for brands to email people who never opted in. Revenue teams love us. Compliance and deliverability people are somewhat less enthusiastic." [X Link](https://x.com/RetentionAdam/status/2018396817767936487) 2026-02-02T18:51Z [----] followers, [----] engagements "If I were a 22-year-old Stanford grad who wanted to work 9-9-6 for the hopes of making life-changing money I wouldn't go to Y Combinator and try to create the next OpenAI. I would do the opposite. - Get a job at a startup first or start something small. Learn how to make a product sell it bill customers not f*ck it up. Make your mistakes when the stakes are low. When there's no VC breathing down your neck. Then aim higher as you get better. Take the profits and make bigger bets. - I was stuck at $2.5M ARR for [--] years. Every big swing failed and I wanted to quit constantly. But I kept learning" [X Link](https://x.com/RetentionAdam/status/2019818205569569079) 2026-02-06T16:59Z [----] followers, [----] engagements "@moizali Check out SKU and Faherty. Good summer stuff. Sol Angeles is good for tees" [X Link](https://x.com/RetentionAdam/status/1684219080281141249) 2023-07-26T15:08Z [----] followers, [---] engagements "http://x.com/i/article/2014449738700226560 http://x.com/i/article/2014449738700226560" [X Link](https://x.com/RetentionAdam/status/2016190513251287229) 2026-01-27T16:44Z [----] followers, 90.1K engagements "The VP Marketing of a $20M ARR SaaS told [--] coworkers she was doing a Zoom with me. Two said awesome. One said I HATE that guy. So why do people hate me so much Them: You didn't actually bootstrap $7M ARR with [--] FTEs. Them: You over-dramatize everything. Them: Your success is just being the master of controversy on LinkedIn. Them: Your product is sketchy immoral spyware and only technically' legal. Them: You've never made it past $25M ARR. (at $30M now) Them: You are an egomaniacal narcissist. You made a documentary about yourself. Them: You say bootstrapping is the only way. It isn't. But do" [X Link](https://x.com/RetentionAdam/status/2020152884633981324) 2026-02-07T15:09Z [----] followers, [----] engagements "$28M ARR with [--] people $0 in funding. This is the org chart that made it possible:" [X Link](https://x.com/RetentionAdam/status/2020875653327823123) 2026-02-09T15:01Z [----] followers, [----] engagements "Retaining employees is about providing financial intellectual and interpersonal capital. That's what a job is all about nothing else. Are you making enough money Are you intellectually challenged and stimulated Do you respect the people you work with and is their status rising in the world If you're getting all [--] of those things you will not leave that job. Unless someone comes along and 5x's all of it (which really happens) So that's what we try to do. Our voluntary attrition is very low. We're bootstrapped. All of this other stuff is secondary. There's a pool of candidates who want equity." [X Link](https://x.com/RetentionAdam/status/2021631124053664105) 2026-02-11T17:03Z [----] followers, [----] engagements "I spoke to 50+ top-tier VC firms about investing in my bootstrapped $22M ARR SaaS. Then I walked away from all of them. Here's why I never took VC money:" [X Link](https://x.com/RetentionAdam/status/2007134606537928768) 2026-01-02T16:59Z [----] followers, [----] engagements "25 lessons from building to $25M+ ARR (bootstrapped): [--]. Stop chasing billion-dollar exits. $10M ARR is the FU money of SaaS. [--]. Nobody gives a sh*t about your idea. Learn to execute. [--]. PMF is everything. Nothing else matters until you have it. [--]. If you're stuck at low MRR and customers won't even give you feedback your product sucks. Accept it. [--]. Hire unreasonably slow. Fire unreasonably fast. [--]. If there's any doubt about a person there's no doubt about that person. [--]. You'll never regret firing someone. You'll only wish you did it sooner. [--]. Spend as little money as humanly possible. I" [X Link](https://x.com/RetentionAdam/status/2021992011948048692) 2026-02-12T16:57Z [----] followers, [----] engagements "This has been popping up on my feed and I just got through reading it. I agree with ALMOST everything about AI about to replace most knowledge work but when it comes to adoption. we are further behind than people think. Everyone thought self-driving cars would be everywhere by now but it turned out to be a generational adoption curve. I think this will be VERY similar. 98% of my business support is being handled by bots. Weve had AI run the whole company for a week at a time. And I'm still reading Matt's post like. I'm not exactly sure what he's talking about and Im in the top 1% of users." [X Link](https://x.com/RetentionAdam/status/2022323185664831715) 2026-02-13T14:53Z [----] followers, [----] engagements "Worst ways to build wealth - thinking a $100M valuation means you have $100M - raising money. period - adding features for [--] years instead of admitting your product sucks - telling yourself "we just need more time" at year [--] - calling yourself a CEO but asking a board for permission Best ways to build wealth - bootstrap to $10M ARR and own every cent - pay yourself more than your VC-backed competitors raised - build something so lean that AI can run it for a week (or forever) - have the freedom to move to Aspen and ski on Fridays - never ask permission from anyone ever again Study the" [X Link](https://x.com/RetentionAdam/status/2022689601039560735) 2026-02-14T15:09Z [----] followers, 18.6K engagements "$10M ARR is the FU MONEY of SaaS. At $10M ARR bootstrapped you and your co-founder clear $1M+/year in salary and dividends easily. You can sell instantly for $30-40M. There are hundreds of EBITDA buyers at this level vs. a handful at $1B valuations. From here you can do whatever you want. Hire a CEO and work [--] hour/week. Grind [---] hours if that's your thing. Raise $50M from a position of strength. Scale to $25M ARR with [--] people and pay yourself $10-15M/year. Most companies never get here because VCs show up early with decacorn dreams and money you don't need. That capital interferes with" [X Link](https://x.com/anyuser/status/2006740753687490857) 2026-01-01T14:54Z [----] followers, 552.2K engagements "Every serious entrepreneur needs to study this person. Ive recently become a fan of MrBeast And Ive got [--] lessons for you that Ive learned from him that you should take with you and implement in everything you do starting right now:" [X Link](https://x.com/anyuser/status/1638283405036232704) 2023-03-21T20:56Z [----] followers, 164K engagements "I was talking to the CEO of a $150000000 a year Shopify business and he told me something about pricing Shopify apps that blew my mind. There is something magic about $59/mo. Not $9 or $99. $59 is the magic number. Triple Whale Klaviyo and Gorgias all crushed it ay $59/mo" [X Link](https://x.com/anyuser/status/1687566671349764096) 2023-08-04T20:50Z [----] followers, 66.5K engagements "I spent $800000 to acquire the domain for my startup Ask me anything" [X Link](https://x.com/anyuser/status/1688596460634357787) 2023-08-07T17:02Z [----] followers, 137.3K engagements "Here's what buying a $800000 domain for my startup taught me:" [X Link](https://x.com/anyuser/status/1690356284816523264) 2023-08-12T13:35Z [----] followers, 67.1K engagements "Yesterday Laura Balik posted a hit piece on Klaviyo and Retention dot com that was both factually untrue and lacked any evidence supporting the claims. She then blocked me from responding to the post on Twitter. I would not typically dignify something like this with a response but not doing so would be inconsistent with my commitment to build-in-public. So here we go These are her claims and why they are wrong: [--]. Klaviyo and Retention have never had a formal or informal relationship or partnership of any kind. Laura has no evidence of a partnership between us because there isnt one. We have" [X Link](https://x.com/anyuser/status/1737558818803130398) 2023-12-20T19:41Z [----] followers, 88.4K engagements "GetEmails was stuck at $8M ARR I was burnt out. But after a couple of conversations with really smart people I realized I had a money-printing machine that was sitting dormant Now were at $20M on a path to $50M Here's how I got out of my slump:" [X Link](https://x.com/anyuser/status/1650878222282924032) 2023-04-25T15:03Z [----] followers, 35K engagements "I'm the Founder & CEO of a $20 million/year company This is what my living room looks like most days While you're doing a [--] step morning routine and organizing your stuff for hours each day I am closing deals" [X Link](https://x.com/anyuser/status/1685695314169143298) 2023-07-30T16:54Z [----] followers, 45.5K engagements "My goal is to be the most transparent CEO of a $1 billion software company We're at $20 million now and growing I share my financials strategies and all the wins & losses There's no secret formula to what we're doing so I'm happy to share anything and everything" [X Link](https://x.com/anyuser/status/1690077715682983936) 2023-08-11T19:08Z [----] followers, 35.3K engagements "I bootstrapped [--] startups over the last [--] years. Here's the [--] non-secret secrets to scaling revenue when you don't have big VC money:" [X Link](https://x.com/anyuser/status/1731742034044854544) 2023-12-04T18:27Z [----] followers, 60.3K engagements "One of my CEO friends raised over $100M. His startup had a $1.2B unicorn valuation in [----]. I always thought he was CRUSHING IT on every observable metric. So did he. Then last week we went jogging and he started venting. Hes [--] years in and the last two have been excruciating. Rocketship to $50m ARR almost no growth since [----]. He told me: The only choice we have is to try to build literally everything pitch tool consolidation to our biggest customers and pray for expansion. The problem is every company in our space is doing it too. A few minutes went by before either of us said anything. It" [X Link](https://x.com/anyuser/status/1901321564546859118) 2025-03-16T17:16Z [----] followers, 22.2K engagements "$10M ARR is the FU MONEY of SaaS. Heres the breakdown: I think $10m ARR bootstrapped is the new unicorn. Why Because if you can bootstrap $10m ARR in a lean way all your wildest dreams will come true. You will be able to do whatever you want with your life. (I know because Ive done it) Not only that I think bootstrapping $10m ARR is actually way easier than creating a unicorn. And WAY less risky with a FAR higher probability-weighted financial (and happiness) outcome. Heres [--] reasons why all founders should commit to bootstrapping $10m ARR: [--]. You and your co-founder will be making over" [X Link](https://x.com/anyuser/status/1856080177065075124) 2024-11-11T21:02Z [----] followers, 14.5K engagements "So @ecomchasedimond convinced me to give Twitter a try. I'll be tweeting about: How to make more $$$ from email marketing My quest to bootstrap a SaaS company from $0-100M ARR (currently at $14M ARR with no VC funding) Follow along if that sounds interesting" [X Link](https://x.com/anyuser/status/1597278056824983552) 2022-11-28T17:15Z [----] followers, [---] engagements "Recently spoke with the CEO of a $150 million apparel brand. His CAC is up by 32% since iOS14 and its up another 15% since mid-April. Hes spending $1 million a month on ads and wants to 5x his adspend but he cant do it at these CPAs. What would you tell him" [X Link](https://x.com/anyuser/status/1687902624886964224) 2023-08-05T19:05Z [----] followers, 54.1K engagements "Making [---] cold calls will teach you more about running a business than [--] years at business school will" [X Link](https://x.com/anyuser/status/1684277988697726977) 2023-07-26T19:02Z [----] followers, 14.9K engagements "I've built a SaaS to $14M ARR with [--] employees and no VC funding Here are [--] lessons I wish I'd known before starting:" [X Link](https://x.com/anyuser/status/1678085924998074368) 2023-07-09T16:57Z [----] followers, 48.6K engagements "2 things Ive learned on DTC Twitter so far: [--]. Everyone is starting a hard seltzer company [--]. There is a DTC Dinner happening in every city every single night with just [--] seat left" [X Link](https://x.com/anyuser/status/1682041248402776067) 2023-07-20T14:54Z [----] followers, 12.2K engagements "20 years ago I watched my roommates build Vimeo from our apartment [--] years ago I watched @DaveRogenmoser build Jasper into a $1.5 billion company from the office I rented from him It's hard to not be massively inspired while watching greatness up close" [X Link](https://x.com/anyuser/status/1700607373130223801) 2023-09-09T20:29Z [----] followers, 17.9K engagements ""I'm going to start a $29/month SaaS and get [----] customers"" [X Link](https://x.com/anyuser/status/1691102747297484800) 2023-08-14T15:01Z [----] followers, 27.2K engagements "Against the advice of counsel I'm posting Q2 P&L. Here's my analysis on the current state of our business: Q1 was peak euphoria mid-Q2 was peak disillusionment. It seems like most (or all) of the vendors selling into our ecosystem had a hard time this quarter. Pipeline growth basically stopped and to make the problem worse we switched prospecting strategies from a "spray-and-pray" to a personalized approach. Meaning we went from "stopped" to "really stopped". We ended up fixing the problem and finished with a very strong June. Just for context we do a 12mo deal w/ [--] day opt-out. Here are" [X Link](https://x.com/anyuser/status/1681052442769887233) 2023-07-17T21:25Z [----] followers, 24.1K engagements "We've bootstrapped from [--] to $20 million ARR. Now I'm documenting the journey to $1 billion unicorn status with a cameraman who follows me around. Check out the latest episode here:" [X Link](https://x.com/anyuser/status/1681336428624478209) 2023-07-18T16:13Z [----] followers, 26.4K engagements "I've grown a SaaS to $14M ARR with [--] employees and no VC funding Here are [--] lessons I wish I'd known before starting:" [X Link](https://x.com/anyuser/status/1597619342090285057) 2022-11-29T15:51Z [----] followers, [---] engagements "Every major Shopify app Gorgias Attentive Klaviyo you name it runs the same playbook to grow like crazy The playbook only has [--] components: 1) Outbound sales 2) Partnerships 3) Events" [X Link](https://x.com/anyuser/status/1684541468470382592) 2023-07-27T12:29Z [----] followers, 19.5K engagements "Last month I was talking to the President of a $2 Billion tech unicorn. He told me about their biggest growth challenge and it's not what you'd expect. He said that on their way from $6M to $100M+ ARR what slowed them down wasn't lead flow marketing product or churn but employee satisfaction. He said employees weren't connecting with the company's values and vision. They weren't deriving *real* meaning from their work. Just money. And because of that they tended to leave. So what did the company do They created a "pull vs push" recruiting mechanism. They stopped using headhunters. They" [X Link](https://x.com/anyuser/status/1684337127692304388) 2023-07-26T22:57Z [----] followers, 15K engagements "This is why I spent $800k to acquire our domain If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k" [X Link](https://x.com/anyuser/status/1705627673563627999) 2023-09-23T16:58Z [----] followers, 52.3K engagements "If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k premium domain as step [--]. If you arent buy it as soon as you have the cash in the bank in profit. It is your online real estate and its 200x as cheap as real real estate. I bought the following domains for my latest companies: (8k) (2k) (3k) (3k) (3k) Do not use a .co. Do not use a .net. Do not get a domain with more than" [X Link](https://x.com/anyuser/status/1705615079276704165) 2023-09-23T16:08Z 424.3K followers, 267.5K engagements "Every marketer needs to study how [--] friends turned wiping their asses into a $90 million/year brand" [X Link](https://x.com/anyuser/status/1689292029572911104) 2023-08-09T15:06Z [----] followers, 19.5K engagements "I've talked to [--] Founders and CEOc of DTC brands in the last [--] weeks. Here are the [--] most controversial and surprising things I learned:" [X Link](https://x.com/anyuser/status/1681681862345801728) 2023-07-19T15:06Z [----] followers, 19.4K engagements "2016 Facebook Ads vs [----] Meta Ads: [----] Facebook Ads: - Upload a static creative - Run it for [--] [--] even [--] weeks - High quality event data from the Facebook pixel - Super low CPMs - 40X ROAS money rolling in you feel like a genius [----] Meta Ads: - Creative has to be full-funnel - Meta ONLY receives high quality events for purchasers - Match rates are 10% or lower for PageView Add to Cart or Initiate Checkout - CPMs are through the roof - You're ripping your hair out trying to squeak out a 2x ROAS wondering why you chose this profession What made brands rich in [----]. Will kill your growth in" [X Link](https://x.com/anyuser/status/1683896296678240256) 2023-07-25T17:45Z [----] followers, 14.8K engagements "The Billion Dollar Challenge is LIVE EPISODE [--]. CEO OVERWHELM - PART [--] This is the story of how chance meeting lit the fire under me to transform my bootstrapped low stakes lifestyle business into a category-defining rocketship. Mine and the teams' limits are put to the test when the business grows faster than anyone could have ever expected. And now you get an inside look at everything it takes to try and scale this thing to $1B. This project has been in the works for months leading up to now and I'm excited to finally share it with you. Here we go" [X Link](https://x.com/anyuser/status/1661040850766295041) 2023-05-23T16:06Z [----] followers, 12.1K engagements "My SaaS company closed $7738080 in new ARR during Q1 of this year bringing us to just north of $20M ARR. And I believe we have [--] opportunities in Q2 to get us closer to our $50M ARR goal for 2023: ✅ Lead generation - improving and scaling out BDR Agency Partnerships Influencer/Affiliate and Events motions aggressively ✅ Were completely rebranding launching a new website on May [--]. ✅ Were building a whole engineering team in Canada. Ill be documenting all of this right here on Twitter. Sharing financials. Whats working. Whats not. Follow along if you want to see how were building a unicorn" [X Link](https://x.com/anyuser/status/1648397137720254483) 2023-04-18T18:44Z [----] followers, 15.9K engagements "Im revealing it all. Maybe I shouldnt do this but who cares. I meant it when I said we are building Retention in public. So I decided to post our full Q1 financials here on Twitter for you to dive into:" [X Link](https://x.com/anyuser/status/1642917451540332546) 2023-04-03T15:50Z [----] followers, 28.7K engagements "Over the next [--] months my SaaS is pushing to hit a $1B valuation And we havent taken a dime of VC money. Wondering why Here are the [--] major reasons we decided to bootstrap from [--] $15M ARR and beyond:" [X Link](https://x.com/anyuser/status/1640355037775032321) 2023-03-27T14:08Z [----] followers, 15.5K engagements "My bootstrapped $20M ARR SaaS shrunk our sales team from [--] to [--] reps and growth SPED UP (). The days of MASSIVE sales teams for startups are over. The next crop of tech unicorns will have BDR orgs that look very different than Salesforce. Here's the breakdown: 👇 The Old Predictable Revenue Push Way: - You choose a revenue goal at the beginning of the year that is based on a predictable growth rate - You see what current reps were producing the year prior and hire X more of them based on assumption of linear productivity - You see proof early on that assumptions were accurate from the first" [X Link](https://x.com/anyuser/status/1726712043695415683) 2023-11-20T21:20Z [----] followers, 11.8K engagements "Tech CEOs need to stop complaining about remote work My first company sold for [--] figures and was fully remote Ive built a company that does $20 million a year remotely Forcing employees into the office is just a crutch for bad management" [X Link](https://x.com/anyuser/status/1683833296390594561) 2023-07-25T13:35Z [----] followers, [----] engagements "Reminder: The ecom world is going to get be flipped upside down next year" [X Link](https://x.com/anyuser/status/1691929668465643553) 2023-08-16T21:47Z [----] followers, 14.3K engagements "If I was a first-time startup founder I would not aim to build a $1B unicorn. VCs will hate this but here's why you should think SMALLER and try to create a $3m-5m ARR profitable SaaS instead:" [X Link](https://x.com/anyuser/status/1815447510003183985) 2024-07-22T18:03Z [----] followers, [----] engagements "2022 was a monster year for my SaaS startup we bootstrapped to $14M ARR and are on our way to $100M But it wasnt all pretty Today I want to confess [--] of the biggest mistakes we made in the last year (so you can learn from them):" [X Link](https://x.com/anyuser/status/1610667030637858816) 2023-01-04T15:58Z [----] followers, 22.9K engagements "I've sold a company for more than $10 million and built my new company to $1.6 million in monthly revenue Here are the [--] biggest lessons I've learned about business building:" [X Link](https://x.com/anyuser/status/1689024004537921536) 2023-08-08T21:21Z [----] followers, [----] engagements "This guy is going to do $160000000 this year and at the beginning of COVID his business was just [--] sewing machines and an Etsy store. Meet @CurtisMatsko CEO of @PRTLNDLTHR. How was he able to pull off such insane growth (so quickly) If you have to ask clearly you've never met Curtis Heres why: [--]. This guy is truly one-of-a-kind: - An unmatched energy and entertaining presence. - An unabashed creative who believes he can do anything - A dreamer who knows he can play BIGGER than hes playing today. [--]. He has a KILLER team - Ive been sooo impressed with the [--] team members I have met - They" [X Link](https://x.com/anyuser/status/1692995778304676026) 2023-08-19T20:23Z [----] followers, 14K engagements "Last week a PISSED OFF customer about to churn sent me a Loom video that completely changed our business. Heres what happened (and why its going to help us add $300K MRR in the next [--] months): On Tuesday I had just come off yet another go-to-market meeting of teams saying they were going to WILDLY undershoot their goals. I couldnt figure out what was going on with our business. We had a euphoric Q1. Kept ramping staff into it thinking it would go on forever. Then on April 1st it just stopped. So when a customer sent a Loom video to our support team saying that WE SUCKED our product was TOO" [X Link](https://x.com/anyuser/status/1680608339775062016) 2023-07-16T16:00Z [----] followers, 15K engagements "I asked the President of the fastest-growing Shopify store on the planet (with a $150M run-rate) what the biggest problem with DTC email marketing was. His answer is packed with insane insight. I spoke with @BYahalom the President of @trueclassictees last week. Here's what he said: I dont think brands realize how much of a *SIGNAL GAP* there is between Meta and Klaviyo. Apple has been clamping down on the ability to track people. First it was iOS14 which crushed the ability for Meta to track people across websites. Then as of a couple months ago Apple made it so that Meta and Klaviyo could" [X Link](https://x.com/anyuser/status/1683493857969750017) 2023-07-24T15:06Z [----] followers, 10.8K engagements "What does it take to build a $1B dollar business in a year Well were about to find out My new docuseries Billion Dollar Challenge is the ultimate peek behind the curtain. Watch as we transform from a bootstrapped low-stakes lifestyle business into a category-defining rocket ship. Heres a sneak peek (dropping 5/23): https://www.youtube.com/watchv=a7259jq1_1A http://Retention.com https://www.youtube.com/watchv=a7259jq1_1A http://Retention.com" [X Link](https://x.com/anyuser/status/1658530572585631744) 2023-05-16T17:51Z [----] followers, 16.4K engagements "Rookie CEO: What if we get sued Lets not do this. Veteran CEO: Lets do it. If we get sued we can use a tiny bit of the money we make to defend lawsuits" [X Link](https://x.com/anyuser/status/1681711323808137226) 2023-07-19T17:03Z [----] followers, 10.1K engagements "Many founders underestimate how much they need to spend on marketing & sales My business got to $3 million by spending $30k a month on sales & marketing When we ratcheted that up to $80k we hit $20 million shortly after But many can't stomach spending that much in a month" [X Link](https://x.com/anyuser/status/1702761299799642153) 2023-09-15T19:08Z [----] followers, [----] engagements "I learned that building a $20 million company takes basically the same effort and focus as building a $2 million company. Now I'm trying to find out if building a $1 billion company takes the same effort as building a $20m one. I'll report back" [X Link](https://x.com/anyuser/status/1691133159411273746) 2023-08-14T17:02Z [----] followers, [----] engagements "The playbook for launching a SaaS has completely changed The Lean Startup and Predictable Revenue models worked great [--] years ago But now you need to think differently Here are my thoughts after building a SaaS to $20 million in annual revenue:" [X Link](https://x.com/anyuser/status/1708859828716568904) 2023-10-02T15:01Z [----] followers, 10.6K engagements "Every major Shopify app Gorgias Attentive Klaviyo you name it runs the same playbook to grow like crazy Theres [--] parts to it: 1) Outbound sales 2) Partnerships 3) Events" [X Link](https://x.com/anyuser/status/1617582959460249600) 2023-01-23T18:00Z [----] followers, [----] engagements "Why you shouldn't raise VC money: VCs would never have let me spend $800000 of their money on a domain But the investment has been more than worth it" [X Link](https://x.com/anyuser/status/1689269117314850816) 2023-08-09T13:35Z [----] followers, [----] engagements "4) There is great joy in the pursuit of excellence I listened to him on Joe Rogan and he goes on for hours about how much he loves the idea of being the best. He commits every hour he has to make better and better videos for his audience. Its all he cares about" [X Link](https://x.com/anyuser/status/1638283420982980609) 2023-03-21T20:56Z [----] followers, 10.2K engagements "I REALLY thought we were going to cross $20 million ARR in July But we fell a bit short But now I REALLY REALLY think we'll hit $20m ARR in August" [X Link](https://x.com/anyuser/status/1686814692042227720) 2023-08-02T19:02Z [----] followers, 12.5K engagements "My company ended [----] at just shy of $15M ARR. And in Q4 we hired [--] key employees for all revenue-generating roles (all of them will be onboarded by Feb 1). My prediction for [----] Might be bold but I believe we will hit $50M ARR by December [--] 2023" [X Link](https://x.com/anyuser/status/1618745616737132546) 2023-01-26T23:00Z [----] followers, [----] engagements "My hiring philosophy: Were pretty much only looking to hire people that would be great founders but are too risk-averse to start their own thing But the key is giving these types of employees free reign to own their area of the business Try to control them and they leave" [X Link](https://x.com/anyuser/status/1687145623697465345) 2023-08-03T16:57Z [----] followers, [----] engagements "More founders should have a bootstrapper mentality. I just finished going through a rapid hiring period. It cost us $1.54M to get that done. I didnt hire another person until we added $1.57M to our ARR so we could pay for that last expense. Thats just how I am" [X Link](https://x.com/anyuser/status/1622711134536212480) 2023-02-06T21:37Z [----] followers, [----] engagements Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing
@RetentionAdam Adam Robinson
Adam Robinson posts on X about arr, business, money, company the most. They currently have [-----] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.
Engagements: [------] #
- [--] Week [------] +243%
- [--] Month [-------] -66%
- [--] Months [---------] +5,131%
- [--] Year [---------] +2,015%
Mentions: [--] #
- [--] Month [--] -33%
- [--] Months [--] +717%
- [--] Year [--] +244%
Followers: [-----] #
- [--] Week [-----] +0.79%
- [--] Month [-----] +6.30%
- [--] Months [-----] +34%
- [--] Year [-----] +44%
CreatorRank: [-------] #
Social Influence
Social category influence finance technology brands social networks stocks celebrities vc firms exchanges cryptocurrencies gaming nfl
Social topic influence arr, business, money #2629, company, if you, $20m, ceo, build, in the, linkedin
Top accounts mentioned or mentioned by @retentiondotcom @curtismatsko @prtlndlthr @daverogenmoser @nathanlatka @founderpathhq @ayemoah @peeplaja @masonltompkins @mrsharma @ericosiu @codyplof @clay @vxanand @jesseogtm @instantlyai @moizali @ecomchasedimond @byahalom @trueclassictees
Top assets mentioned Shopify Inc (SHOP) The 99% Community (99)
Top Social Posts
Top posts by engagements in the last [--] hours
"I firmly believe that one of my best qualities as an entrepreneur is my unbounded optimism for the future. I also think that anything is possible. While that might sound like a bit of a stretch. I believe we are capable of achieving much more than we think. A great example"
X Link 2023-06-29T23:48Z [----] followers, [----] engagements
"1) Youve got to sell something magical. Read Purple Cow by Seth Godin"
X Link 2023-07-09T17:00Z [----] followers, [----] engagements
"2) Read the Y Combinator blog and understand the signs of product-market fit"
X Link 2023-07-09T17:00Z [----] followers, [----] engagements
"My SaaS has gone from [--] $20M ARR in [---] years profitably. Here are [--] simple lessons I wish I knew before we started:"
X Link 2023-07-10T18:56Z [----] followers, 12.8K engagements
"If you like this tweet you will love my BILLION DOLLAR CHALLENGE docuseries. Watch us attempt to scale up a unicorn in just 12mo: Subscribe here:"
X Link 2023-07-18T02:12Z [----] followers, [---] engagements
"We've bootstrapped from [--] to $20 million ARR. Now I'm documenting the journey to $1 billion unicorn status with a cameraman who follows me around. Check out the latest episode here:"
X Link 2023-07-18T16:13Z [----] followers, 26.4K engagements
"2 things Ive learned on DTC Twitter so far: [--]. Everyone is starting a hard seltzer company [--]. There is a DTC Dinner happening in every city every single night with just [--] seat left"
X Link 2023-07-20T14:54Z [----] followers, 12.2K engagements
"There are basically [--] things you need to build a $10 million a year business: 1) Product/market fit 2) Repeatable sales process"
X Link 2023-07-28T20:50Z [----] followers, [----] engagements
"I'm the Founder & CEO of a $20 million/year company This is what my living room looks like most days While you're doing a [--] step morning routine and organizing your stuff for hours each day I am closing deals"
X Link 2023-07-30T16:54Z [----] followers, 45.5K engagements
"My company has gone from [--] $20M ARR in [---] years completely bootstrapped and profitable. You dont need to raise millions from VCs. You dont need to make the Forbes [--] Under [--] List. You dont need the approval of anyone else"
X Link 2023-07-31T21:21Z [----] followers, [----] engagements
"Im not a hardcore gamer. But the story of how three college-age kids turned a video game YouTube channel into a billion dollar Esports brand listed on the NASDAQ is one all entrepreneurs should read. Lets take a look"
X Link 2023-08-03T14:55Z [----] followers, [---] engagements
"What is FaZe Clan and what lessons should you take away Some backstory: In [----] three gamers with the nicknames CLipZ Timid and Resistance started a YouTube channel showcasing their Call of Duty skills"
X Link 2023-08-03T14:55Z [----] followers, [--] engagements
"I was talking to the CEO of a $150000000 a year Shopify business and he told me something about pricing Shopify apps that blew my mind. There is something magic about $59/mo. Not $9 or $99. $59 is the magic number. Triple Whale Klaviyo and Gorgias all crushed it ay $59/mo"
X Link 2023-08-04T20:50Z [----] followers, 66.5K engagements
"In May a customer sent a loom video saying we were TOO EXPENSIVE our performance SUCKED he wanted to CANCEL It hurt to hear. But I needed to hear it. We incorporated some of his feedback into our product and are way better off now. Criticism hurts but we need it"
X Link 2023-08-04T22:58Z [----] followers, [---] engagements
"My companies have been 100% remote since [----]. I'm forever grateful for the lifestyle remote work has given me Here's everything I've done while building a $20m ARR company that would NOT have been possible working full-time from an office:"
X Link 2023-08-05T16:58Z [----] followers, [----] engagements
"Recently spoke with the CEO of a $150 million apparel brand. His CAC is up by 32% since iOS14 and its up another 15% since mid-April. Hes spending $1 million a month on ads and wants to 5x his adspend but he cant do it at these CPAs. What would you tell him"
X Link 2023-08-05T19:05Z [----] followers, 54.1K engagements
"@masonltompkins Aug last year"
X Link 2023-08-07T20:16Z [----] followers, [----] engagements
"I've sold a company for more than $10 million and built my new company to $1.6 million in monthly revenue Here are the [--] biggest lessons I've learned about business building:"
X Link 2023-08-08T21:21Z [----] followers, [----] engagements
"Why you shouldn't raise VC money: VCs would never have let me spend $800000 of their money on a domain But the investment has been more than worth it"
X Link 2023-08-09T13:35Z [----] followers, [----] engagements
"Use Unorthodox Marketing After MLB pitcher Archie Bradley confessed he had a bowel incident mid-game Dude Wipes sent him a crate"
X Link 2023-08-09T15:06Z [----] followers, [---] engagements
"He tweeted out his gift. And when New York Jets RB Isaiah Crowell pretended to wipe his behind with the ball after a TD he also received a package"
X Link 2023-08-09T15:06Z [----] followers, [---] engagements
"My goal is to be the most transparent CEO of a $1 billion software company We're at $20 million now and growing I share my financials strategies and all the wins & losses There's no secret formula to what we're doing so I'm happy to share anything and everything"
X Link 2023-08-11T19:08Z [----] followers, 35.3K engagements
"Here's what buying a $800000 domain for my startup taught me:"
X Link 2023-08-12T13:35Z [----] followers, 67.1K engagements
"The one word domain gives us instant credibility This can't be quantified But people trust us wayyy more than some company with a dash in their domain name or a .co domain"
X Link 2023-08-12T13:35Z [----] followers, [----] engagements
"Starbucks does over $5 billion in mobile order revenue So does that make Starbucks one of the largest ecommerce companies in the world"
X Link 2023-08-12T22:23Z [----] followers, [----] engagements
"Doing smaller events has been much better than large ones for user acquisition Fewer people = better connections and more focused conversations"
X Link 2023-08-13T13:35Z [----] followers, [----] engagements
"Or every DTC business will be run by a CEO who's also a content creator"
X Link 2023-08-17T23:23Z [----] followers, [----] engagements
"What is Zyn how did they become so big and what can we learn Lets take a look"
X Link 2023-08-18T16:59Z [----] followers, 29.2K engagements
"Every major Shopify app Gorgias Attentive Klaviyo runs the same playbook to grow like crazy There are [--] parts to it: 1) Outbound sales 2) Partnerships 3) Events If you want to build an ecom SaaS do those [--] things"
X Link 2023-08-19T19:05Z [----] followers, [----] engagements
"This guy is going to do $160000000 this year and at the beginning of COVID his business was just [--] sewing machines and an Etsy store. Meet @CurtisMatsko CEO of @PRTLNDLTHR. How was he able to pull off such insane growth (so quickly) If you have to ask clearly you've never met Curtis Heres why: [--]. This guy is truly one-of-a-kind: - An unmatched energy and entertaining presence. - An unabashed creative who believes he can do anything - A dreamer who knows he can play BIGGER than hes playing today. [--]. He has a KILLER team - Ive been sooo impressed with the [--] team members I have met - They"
X Link 2023-08-19T20:23Z [----] followers, 14K engagements
"Word-of-mouth is like a cheat code for your business. It can have customers knocking at your door wanting to pay $10K per month on annual contracts (speaking from experience here)"
X Link 2023-08-19T22:23Z [----] followers, [---] engagements
"What if I knew exactly who was visiting your website I could give you their name email & LinkedIn even if they don't fill out a form. This info is GOLD for B2B sales teams We're looking for [--] companies to beta test this new tool DM me if you want to try it"
X Link 2023-08-21T18:51Z [----] followers, [----] engagements
"I want someone who knows that they don't know it all but is willing to figure it out This describes attitude many of my best employees"
X Link 2023-08-24T21:21Z [----] followers, [---] engagements
"As the legendary UCLA basketball coach John Wooden once said: Learn as though you were immortal. Live as though youll die tomorrow. I just love that quote so much. The message about learning and living plays a huge role in what Im doing right now"
X Link 2023-08-24T21:21Z [----] followers, [---] engagements
"Everyone is talking about AI for writing. But what about video It's obvious that people engage with video way more than writing. So why aren't marketers going all in on AI-generated video"
X Link 2023-08-26T16:58Z [----] followers, [----] engagements
"PSA for founders: Ads are expensive. Product development is expensive. So do not spend a single dollar before you have SOME indication that someone will actually buy your product. Get an indication that your intuition is correct before you light your money on fire"
X Link 2023-08-26T20:29Z [----] followers, [---] engagements
"Love this. Many of these boil down to bootstrapping. Keep the equity. You can grow your brand better than anyone else. I bootstrapped my company to a $130M exit. Here are my top [--] commandments for scaling a DTC brand as a bootstrap entrepreneur. Bookmark and revisit this often: [--] - Dont give away a bunch of equity to a guru who says they will supercharge your business. Odds are they I bootstrapped my company to a $130M exit. Here are my top [--] commandments for scaling a DTC brand as a bootstrap entrepreneur. Bookmark and revisit this often: [--] - Dont give away a bunch of equity to a guru who"
X Link 2023-08-26T22:23Z [----] followers, [----] engagements
"This is part of our strategy and one of the reasons we've been able to scale to $20 million ARR so quickly"
X Link 2023-08-28T17:02Z [----] followers, [----] engagements
"For new followers I am the CEO of We use identity to help e-commerce brands do [--] things: [--]. Grow their email list 10-15X faster. [--]. Increase abandoned cart revenue by up to 5X [--]. Grow their meta retargeting audiences by up to 40%"
X Link 2023-08-30T23:19Z [----] followers, [---] engagements
"All the magic in my business comes from the creative process of coming up with something new I have to remind myself to not systematize everything too much"
X Link 2023-09-02T13:35Z [----] followers, [---] engagements
"In [----] I worked for Lehman Brothers as a real estate credit default swap trader Wrong place at the wrong time right Nope. I actually kept my job and made a small fortune. Here's the story:"
X Link 2023-09-06T15:06Z [----] followers, [----] engagements
"Credit default swaps (CDS) insure against default on some underlying asset As real estate prices started to nosedive and defaults became rampant the value of credit default swaps skyrocketed My group made a killing"
X Link 2023-09-06T15:06Z [----] followers, [--] engagements
"We generated more than $1 million for a client in a month using a simple 6-part email strategy. And that client 9-figure brand Dr. Squatch attributes millions in revenue to us. If you want to see the exact strategy reply "Retention" and I will DM it to you"
X Link 2023-09-07T14:54Z [----] followers, [----] engagements
"20 years ago I watched my roommates build Vimeo from our apartment [--] years ago I watched @DaveRogenmoser build Jasper into a $1.5 billion company from the office I rented from him It's hard to not be massively inspired while watching greatness up close"
X Link 2023-09-09T20:29Z [----] followers, 17.9K engagements
"2 years ago GetEmails was stuck at $8M ARR and I was burnt out I brought on an adviser who had built huge companies before and he helped me reset Then we rebranded to and spent $800k on the domain Now were at $20M on the path to $50M ARR"
X Link 2023-09-11T21:21Z [----] followers, [----] engagements
"Bill Gates said that People overestimate what they can accomplish in [--] year but underestimate what they can accomplish in [--] years This perfectly explains why you need a long-term vision If you pivot and start at [--] every single year you'll never make real progress"
X Link 2023-09-12T23:06Z [----] followers, [---] engagements
"In my experience the biggest breakthroughs come shortly after your biggest failures It's because those failures force us to quickly confront the problems that we were previously ignoring"
X Link 2023-09-15T22:57Z [----] followers, [--] engagements
"The sweet spot of SaaS is customers who pay $3k to $6k a month Low enough that you can automate a lot of the solution with software but high enough that you're making real money"
X Link 2023-09-23T20:29Z [----] followers, [----] engagements
"Hiring more BDRs should be one of the last levers you pull to grow your revenue"
X Link 2023-09-24T19:06Z [----] followers, [---] engagements
"Beginning ecom founders load up on [--] software tools they don't actually need You only need a few great ones in your tech stack to get to $10 million"
X Link 2023-09-26T15:03Z [----] followers, [---] engagements
"Then price your product so that your typical customer will still have a phenomenal ROI compared to your competitors This is where you really need to understand your typical customer Are small businesses using your service Or is your target customer a $100 million enterprise"
X Link 2023-09-28T16:57Z [----] followers, [--] engagements
"Once you understand your target customer's business you can extrapolate the expected return from using your product"
X Link 2023-09-28T16:57Z [----] followers, [--] engagements
"The playbook for launching a SaaS has completely changed The Lean Startup and Predictable Revenue models worked great [--] years ago But now you need to think differently Here are my thoughts after building a SaaS to $20 million in annual revenue:"
X Link 2023-10-02T15:01Z [----] followers, 10.6K engagements
"Last week I spoke to [--] CEOs of Series A/B startups about their SDR and outbound sales teams and they're ALL having the same problems: [--]. Weve seen response rates plummet the last twelve months and were sitting here scratching our heads [--]. We just let go of our entire outbound team were going to start over with a new leader [--]. Results from our spray-and-pray declined so much by Q1 that we tried heavy personalization in Q2 and Q3 that hasnt worked and now we dont know what we should do [--]. Our team is profitable-ish but were terrified to downsize because we have no idea what will happen to our"
X Link 2023-10-03T17:35Z [----] followers, [----] engagements
"- We solved a major problem that we identified in Q2. The problem was overselling our features which was leading to terrible downstream consequences (60-day contraction/opt-out bad customer experience etc)"
X Link 2023-10-04T13:35Z [----] followers, [---] engagements
"- We made incredible progress on our B2B product. We should start charging our first customers in the next few weeks"
X Link 2023-10-04T13:35Z [----] followers, [---] engagements
"Last week I spoke privately with a BDR at a $6B unicorn startup and what he told me about life as a seller was shocking. Here's how our conversation went:"
X Link 2023-10-16T18:50Z [----] followers, [----] engagements
"99% of startups are oblivious to the HUGELY NEGATIVE impact the Predictable Revenue playbook has on their sales culture: Massive BDR teams at early-stage startups breed a state of collective misery thats bad for execs management and young salespeople. Heres the breakdown of an all-too-common scenario: [--]. Hire an army of young BDRs [--]. Tell them to build relationships with executive prospects twice their age [--]. Tell them they need to be creative enough to stand out in RUINED inboxes [--]. Tell them their job is highly-personalized outreach (but give them software and AI tools to help them SPAM)"
X Link 2023-10-23T17:56Z [----] followers, [----] engagements
"@mrsharma What a walk down memory lane"
X Link 2023-10-24T14:15Z [----] followers, [--] engagements
"My bootstrapped $20M ARR SaaS shrunk our sales team from [--] to [--] reps and growth SPED UP (). The days of MASSIVE sales teams for startups are over. The next crop of tech unicorns will have BDR orgs that look very different than Salesforce. Here's the breakdown: 👇 The Old Predictable Revenue Push Way: - You choose a revenue goal at the beginning of the year that is based on a predictable growth rate - You see what current reps were producing the year prior and hire X more of them based on assumption of linear productivity - You see proof early on that assumptions were accurate from the first"
X Link 2023-11-20T21:20Z [----] followers, 11.8K engagements
"5. She understands the product better than anyone She developed a unique understanding of what her product does relative value of its component & what features should be built. This allows her to emphasize and de-emphasize certain parts of the product depending on the situation"
X Link 2023-12-14T17:33Z [----] followers, [---] engagements
"6. She has a Kobe Bryant-like commitment to excellence She doesnt understand when people dont do things completely and correctly because thats what she would do if she were doing it. She expects the same out of the people who work for her"
X Link 2023-12-14T17:33Z [----] followers, [---] engagements
"Yesterday Laura Balik posted a hit piece on Klaviyo and Retention dot com that was both factually untrue and lacked any evidence supporting the claims. She then blocked me from responding to the post on Twitter. I would not typically dignify something like this with a response but not doing so would be inconsistent with my commitment to build-in-public. So here we go These are her claims and why they are wrong: [--]. Klaviyo and Retention have never had a formal or informal relationship or partnership of any kind. Laura has no evidence of a partnership between us because there isnt one. We have"
X Link 2023-12-20T19:41Z [----] followers, 88.4K engagements
"5. Building in stealth increases the risk of your startup to a point where you will almost certainly fail. Please read Four Steps to the Epiphany by Steve Blank. The ONLY shot a startup founder has is to follow the method in this book. You must be developing the customers for your product simultaneously with the product itself. If no one will buy what you are building you must stop and start over. The sooner you find out the better. Theres no way to find that out in stealth mode"
X Link 2024-02-05T22:13Z [----] followers, [---] engagements
"6. Our intuition is a terrible indicator of market viability. You simply have no idea what the market is going to want with the one exception of you building something to solve your own problem. However that is still a market of one and you need to go out and validate that others have the same problem to even have a SHOT at succeeding"
X Link 2024-02-05T22:13Z [----] followers, [---] engagements
"Over the past [--] months I spoke to 50+ top-tier VC firms about investing in my bootstrapped (profitable) $22m ARR SaaS. Here are [--] reasons why I walked away and decided NEVER to take VC money:"
X Link 2024-02-07T18:53Z [----] followers, [----] engagements
"Last week the founder of Clearbit (acquired by Hubspot for $150M cash) told me VC as we know it is dead. What makes this so nutsHe runs a big VC fund Here's why the model is broken:"
X Link 2024-04-05T18:59Z [----] followers, [----] engagements
"If I was a first-time startup founder I would not aim to build a $1B unicorn. VCs will hate this but here's why you should think SMALLER and try to create a $3m-5m ARR profitable SaaS instead:"
X Link 2024-07-22T18:03Z [----] followers, [----] engagements
"5. She understands the product better than anyone She developed a unique understanding of what her product does relative value of its component and what features should be built. This allows her to emphasize and de-emphasize certain parts of the product depending on the situation"
X Link 2024-07-23T18:08Z [----] followers, [--] engagements
"6. She has a Kobe Bryant-like commitment to excellence She doesnt understand when people dont do things completely and correctly because thats what she would do if she were doing it. She expects the same out of the people who work for her"
X Link 2024-07-23T18:08Z [----] followers, [--] engagements
"3 weeks ago I posted that RB2Bs churn hit 17%/mo at $2.9m ARR. Since then weve lowered churn to 10.9% and grown to $3.5m ARR (+20%). Heres what we learned what we did and what we plan to do: WHAT WE LEARNED [--]. Our product is unusable for our ICP (growth stage SaaS w/ sales teams) If you're tiny and get [--] leads a day its great. If youre an Enterprise with a growth team and know exactly what to do with our feed RB2B is great. For growth stage startups with sales teams filtering and routing is currently impossible without Clay. We are in the process of fixing this in several ways. [--]. Our product"
X Link 2024-10-26T17:14Z [----] followers, [----] engagements
"Last year I spoke to 50+ top-tier VC firms about investing in my bootstrapped (profitable) $25m ARR SaaS. Here are [--] reasons why I walked away and decided NEVER to take VC money: [--]. Dividends are good If you create a successful startup you should be rewarded by getting paid millions of dollars every year Not just some potentially huge number at some point MAYBE in the future. [--]. The investor value prop is weak (if you dont need capital) I listened to pitch after pitch of investors saying their GTM advisory would be game-changing for us. This pitch was weak and designed to get founders like"
X Link 2024-10-28T17:31Z [----] followers, [----] engagements
"$10M ARR is the FU MONEY of SaaS. Heres the breakdown: I think $10m ARR bootstrapped is the new unicorn. Why Because if you can bootstrap $10m ARR in a lean way all your wildest dreams will come true. You will be able to do whatever you want with your life. (I know because Ive done it) Not only that I think bootstrapping $10m ARR is actually way easier than creating a unicorn. And WAY less risky with a FAR higher probability-weighted financial (and happiness) outcome. Heres [--] reasons why all founders should commit to bootstrapping $10m ARR: [--]. You and your co-founder will be making over"
X Link 2024-11-11T21:02Z [----] followers, 14.5K engagements
"I just got off the phone with @ericosiu (CEO of Single Grain) who has done SEO for Amazon Uber and Nordstrom. I asked him what he would do in SEO today if he was a $1m ARR SaaS founder. His response shocked me: - It didnt involve building a single backlink - It didnt involve hiring an army of content writers - It wasnt creating tens of thousands of spamming pages with AI Its a secret that has been around forever And that ANY startup founder can start doing now. Its something that Ive decided to do with RB2B and seen major impact. And its something were doing - albeit in a very differently -"
X Link 2024-11-18T22:03Z [----] followers, [----] engagements
"I get hate on Linkedin because I say cold email is dead while my email guy Taylor Haren is saying that hes sending [------] cold emails per month for RB2B and responsible for 42% of our revenue. Heres the REAL story: TO SET THE STAGE: - Ive been saying the Predictable Revenue Playbook (born 2012) died in [----] - That playbook - Cold Calling [---] led to huge SDR armies at tech companies - The playbook = send 50-100 emails per day led to 5-10 new response per day - Responses were then worked down the funnel towards a booked demo ____ Point #1: When I say Cold Email is Dead I mean the Predictable"
X Link 2024-11-22T15:41Z [----] followers, [----] engagements
"I have some bittersweet news. Yesterday RB2B hit $4M ARR. Just [--] weeks post-launch. Sounds great right Wrong. Churn is so out of control Im declaring RB2Bv1 dead. Heres what comes next: Heres what RB2Bv1 was: - Person-Level Website Visitor Identity - Free push to Slack Churn is higher than new business for four reasons: - People need to filter out the noise - People need to route the signal to a rep - Reps want to be told what action to take - And there are now [-------] copycats Luckily weve solved the first [--] problems and the 3rd is coming soon. How We completely rebuilt our Hubspot"
X Link 2024-11-25T15:47Z [----] followers, [---] engagements
"Last night I had a chat with a SaaS founder who raised $60M for his startup. The latest round was a $40M Series B at a $400m valuation at the end of [----]. He thought he was on the unicorn path but now it's a VC nightmare. After the latest raise he went on a hiring and spending spree built out a half-baked platform spent boat-loads on go-to-market. In the beginning it all looked like it was working. For six months revenue spiked and they were closing deals left and right. But the last [--] months have been brutal. Massive layoffs horrible churn sprinting to profitability. Before that series B -"
X Link 2024-11-27T16:22Z [----] followers, [----] engagements
"18 months ago I attended a birthday party for a founder who just raised $185M (at a $2B valuation) on the rooftop of the Four Seasons and was absolutely HUMILIATED by his incredibly attractive 28-year old blonde girlfriend: Me: Hey whats going on Her: Thanks for coming. What do you do Me: I have this startup. What about you Her: Im in marketing at UpWork Me: I LOVE Upwork. We use them all the time. Her: Cool. How big is your team Me: [--] people Her: Oh. so youre just getting started my internal monologue Wtf actually we are at $12m ARR grew 200% this year and me and my co-founders are making"
X Link 2024-12-13T16:49Z [----] followers, [----] engagements
"closed [----] at $25m ARR (+15.2%) and were at $12m run-rate profit. went $0-$4m in [--] months. Yet I sit here anxious and annoyed about this seemingly glorious outcome. Why Were STUCK again. Heres the good the bad and the ugly of [----]. THE GOOD: - R landed its first true enterprise deal with a MAJOR brand - We closed [--] mid-market deals (over [---] employees) since July [--] - We launched RB2B March [--] and ended at $4m ARR with a tiny team - We adopted EOS are more focused and more efficient THE BAD: - Churn slows us down on both sides of the business - We do not yet know our ICP for RB2B - We have"
X Link 2025-01-03T18:28Z [----] followers, [---] engagements
"Youre not Steve Jobs. Youre not Travis Kalanick. Youre not Parker Conrad. And thats OK. Instead of wasting years chasing VC funding and "massive" exits most founders should focus on one goal: bootstrapping to $3M ARR. Heres how I grew my first $3M ARR startup into a $25M ARR SaaS with $12M in profit (without giving up control): Company 1: Robly Email Marketing My first startup was a bootstrapped email newsletter app. We got it to $3m ARR by going after Constant Contact customers with a cheaper/better offer (for a $40/mo product). That only got us about 1% of their revenue but fortunately we"
X Link 2025-01-19T18:22Z [----] followers, [---] engagements
"@peeplaja So I pasted ALL of it into ChatGPT. Prompted it like this: "Heres Wynter feedback from marketers (our ICP). Based ONLY on what they said how should we change the site" It gave me [--] improvement areas. We fixed all [--]. Everyone at RB2B agrees: Way clearer now"
X Link 2025-05-19T21:27Z [----] followers, [---] engagements
"@peeplaja Founders SUCK at evaluating their own messaging. You need feedback from people who arent trying to be nice. Wynter + ChatGPT = lethal combo. If youre about to launch dont skip this"
X Link 2025-05-19T21:29Z [----] followers, [---] engagements
"Agency CEO: Im thinking about building a SaaS product. Ive been talking to people about what I want to build and a few investors have offered seed funding. Should I raise $1-$2m to start building it Me: Absolutely not. Agency CEO:Why not Me: Can you fund development from your agency profits Agency CEO: It would be tight but yes we could. Me: Do that. Period. Agency CEO: But well probably get good terms. Like $10m valuation or something. Me: You should never ever EVER raise money for a product that doesnt exist yet if you dont have to ESPECIALLY if you are building SaaS for the first time."
X Link 2025-05-20T15:12Z [----] followers, [----] engagements
"Most marketers would say Im an idiot but I don't believe in attribution. It forces you to focus on the WRONG things. Here's [--] reasons why I dont measure any marketing activity I spend time on: [--]. The most important things in business cant be measured The two things that come to mind when I say this are brand and demand creation. I cant measure the direct effect that ANYTHING I spend 80% of my time on has on RB2B. I have no idea how many signups came from this post and I dont know what the [--] podcasts I did last week produced. Yet I know its working better than anything Ive done before but if I"
X Link 2025-08-02T20:08Z [----] followers, [---] engagements
"Youre not Sam Altman. Youre not Elon Musk. Youre not Steve Jobs. Neither am I. And thats OK. Instead of wasting years chasing VC funding and "massive" exits most founders should focus on one goal: bootstrapping to $3M ARR. Heres how I grew my first $3M ARR startup into a $25M ARR SaaS with $12M in profit (without giving up control): Company 1: Robly Email Marketing My first startup was a bootstrapped email newsletter app. We got it to $3m ARR by going after Constant Contact customers with a cheaper/better offer (for a $40/mo product). That only got us about 1% of their revenue but fortunately"
X Link 2025-08-06T18:25Z [----] followers, [----] engagements
"@codyplof WHOOP"
X Link 2023-11-28T15:34Z [----] followers, [--] engagements
"Everybody thinks @clay raised at a $3.1B valuation because they grew 300% in [--] months. Theyre wrong. They raised at $3.1b because they built a culture of Customer Discovery and Product Iteration. Heres what NOBODY knows about Clay: Varun Anand (@vxanand) joined Clay in late [----] as a GTM co-founder. At the time Clay had less than [--] customers paying $100-$200. I have spoken to 100's of early-stage Founders over the past two years and messaged with at least [----] more. If they were in Varuns position 99% of them would have ran this playbook: [--]. Made a list of people they thought was ICP 2."
X Link 2025-11-07T17:15Z [----] followers, [----] engagements
"Over the past [--] months I spoke to more than [--] top-tier VC firms about investing in my $25M ARR SaaS company. After a full year of pitches term sheets and big promises. I walked away from every single one and decided I would NEVER take VC money. Most people would say this is insane. But this was one of the best decisions of my founder career. So I just recorded a video going over the [--] reasons why I chose to stay bootstrapped why taking VC money would have been catastrophic for my business and what this means for you. I show you: - Why dividends beat lottery tickets (and how I'm banking"
X Link 2025-11-14T17:47Z [----] followers, [---] engagements
"I found a letter I wrote to myself in May [----]. [--] years later it breaks my heart to read it. I wrote down exactly what I wanted: $25M ARR lean team freedom and the lie I couldnt afford while stuck at $2.5M. August [----] is when I hit it. Everything came true. But it took [--] years of hopelessness after writing that letter for something to finally work. Not in [----] after the first failed swing. Not in [----] after the second. Not even in early [----]. November [----] is when I started GetEmails(.)com now known as Retention(.)com. That was the thing that finally worked. The version of me who lived"
X Link 2025-11-26T16:06Z [----] followers, 281.8K engagements
"If you like this tweet you will love my BILLION DOLLAR CHALLENGE docuseries. Watch us attempt to scale up a unicorn in just 12mo: Subscribe here: https://www.linkedin.com/newsletters/billion-dollar-challenge-7059872808654278656/ https://www.linkedin.com/newsletters/billion-dollar-challenge-7059872808654278656/"
X Link 2025-11-26T20:30Z [----] followers, [----] engagements
"Last week a founder with 500K LinkedIn followers reached out to me. $6K MRR SaaS that won't budge and he asked how to incentivize feedback. Me: Bro if nobody will take your tool seriously enough to give you feedback then you're selling the wrong tool. I know that sounds rough but I've been there too. My first startup I couldn't admit the product sucked. I hid behind G2 reviews Id gamed while getting destroyed by MailChimp in the real world. It's an ego blow to acknowledge your product sucks. You've spent years on this. How much longer do you keep adding features when nothing's f*cking changed"
X Link 2025-11-28T15:53Z [----] followers, 11.2K engagements
"Year 1: Youre eating ramen. Year 5: Youre still eating ramen. And youre starting to wonder if this will ever become your retirement plan. It can get pretty anxiety-inducing. You're on social media and you see no one else stuck like you. You're blasting cold emails sending HUNDREDS of LinkedIn messages doing everything the playbooks tell you but its not working. Thats because you dont have a product-market fit. You dont even know what it feels like. You're trying so hard. Pushing on a string. It's humiliating to see other founders talking about how they're crushing it all the time. You and the"
X Link 2025-11-29T17:58Z [----] followers, [----] engagements
"Everything I'm learning from scaling to $30M ARR bootstrapped straight into your inbox. Tactical breakdowns workshop invites and the stuff I don't post on social. Subscribe here http://newsletter.rb2b.com http://newsletter.rb2b.com"
X Link 2025-11-30T02:00Z [----] followers, [---] engagements
"I was stuck at $2.5M ARR for [--] years. Every big swing failed and I was told Im wasting my life on a tiny startup. I wrote down exactly what I wanted in [----]. [--] years later I'm living it at $25M ARR. This is what it took to get here 🧵"
X Link 2025-12-01T16:01Z [----] followers, 14.9K engagements
"For [--] years I had a Wall Street job. My roommates were building Vimeo living this crazy MTV Cribs life working with young people on exciting things. I watched them build something exciting every day while I was stuck in a suit trading credit default swaps"
X Link 2025-12-01T16:03Z [----] followers, [---] engagements
"The [----] me was stuck at $2.5M ARR for [--] years with no light at the end of the tunnel. Trying big swings that failed. Constantly being told I was wasting my life. That guy had no idea how close he was"
X Link 2025-12-01T16:31Z [----] followers, [---] engagements
"The world is set up to work against you until it isn't. You're rolling a boulder up a hill with no idea how tall the hill is. Everything is as painful on day [---] as it was on day one until you go over the top"
X Link 2025-12-01T16:33Z [----] followers, [---] engagements
"Ive probably made more money directly from posting on LinkedIn than anyone else. In March [----] I posted an idea for RB2B on LinkedIn. Solicited feedback iterated in public pivoted in front of everyone and built the product while you watched. [--] months later: $6.6M ARR. 100% from LinkedIn. Hardly any employees and zero traditional sales. I grew 140K followers while building a multi-million dollar business in real-time. Every product iteration customer discovery call and feature launch was documented publicly. Many of you on Twitter don't know this story. You weren't there. LinkedIn can be"
X Link 2025-12-02T17:58Z [----] followers, [----] engagements
"Last month AI ran our entire $6.6M ARR business alone for [--] days. A lot of founders and LinkedIn warriors said I was insane but RB2B grew faster than we had in months because of it. 👇"
X Link 2025-12-03T16:06Z [----] followers, [----] engagements
"We landed one of the absolute darlings of the ecom very early at Retention(.)com. Everyone knew them. Every brand respected them. Every ecom founder wanted to be them. We said the brands name no less than [------] times over the next [--] years. Cold emails sales decks we dropped it everywhere. The power of saying those words is immeasurable. If you want to get taken seriously get [--] logos that your ICP respects to use your product then say their names everywhere Immeasurable ROI"
X Link 2025-12-06T15:09Z [----] followers, [----] engagements
"A billion-dollar company threatened to sue my 3-week-old startup over a LinkedIn post. Naturally I posted their cease & desist letter. In [----] SaaS was getting brutal (people canceling contracts shrinking) then they called us. Them: Were doubling your price. But if you extend your contract [--] months early well keep it flat. Me: What the fck So I did what any mature business professional would do Went on LinkedIn and talked sht. Their response was to whip open their corporate playbook from [----]. Page 4: Send a cease & desist to make problems go away. Buddy I AM the problem. I called my"
X Link 2025-12-08T17:02Z [----] followers, 94.9K engagements
"In [----] we spent $750K on [--] large trade shows. I wish I could take back every dollar. Barely any ROI and the time-suck was huge. You would come home physically and emotionally exhausted and hungover. There were too many people pushy vendors crappy food and so much else going on. Thats when I realized trade shows dont work (at least not for us). So we decided to flip the plan completely with small dinners with other vendors. Wed each bring customers and prospects split the bill. Then an NYC Pizza Tour. Taking prospects and customers to the best spots in the city. Then we went bigger. Last"
X Link 2025-12-09T15:03Z [----] followers, [----] engagements
"In [--] months I grew Retention(.)com from $0 to $20M ARR. These are the [--] BIGGEST mistakes I made along the way (and the revenue levels I made them at) 🧵"
X Link 2025-12-11T16:57Z [----] followers, [----] engagements
"$5-8M ARR: [--] months $300K spent yet nothing to show"
X Link 2025-12-11T17:01Z [----] followers, [---] engagements
"$14-17M ARR: FOMO made me spend like an idiot"
X Link 2025-12-11T17:03Z [----] followers, [---] engagements
"If your LinkedIn profile shows building in stealth mode youre an idiot. [--]. No one wants your idea Anyone who could execute it is already busy building something they think is better. [--]. You need feedback to survive If youre not talking to customers because of some NDA you have no idea if your product is even valuable. [--]. Someones already building it Not much to say about this one thats just the world we live in. [--]. Execution is everything Ideas are worth nothing on their own. [--]. Stealth = more risk If no one will buy what you're building you need to find out now. Not after you've wasted 2"
X Link 2025-12-15T15:01Z [----] followers, [----] engagements
"Hiring a VP of anything before double-digit ARR is a horrible move. I am a pathologically lean startup builder And I fully believe that $1-10M ARR should be the founder(s) only. VP of Sales only at $10M+. Once you have a VP of something you kind of need a VP of everything. VP of Sales VP of Marketing VP of Product Then suddenly youre only managing executives instead of scaling. It's easy for a single-digit ARR founder to read some VC saying a CEO's job is to keep money in the bank have a good executive team and not do anything else. Again that is not your job until double-digit ARR. Before"
X Link 2025-12-16T15:03Z [----] followers, [----] engagements
"My startup and AI predictions for 2026: [--]. AI and SaaS become indistinguishable (as Isenberg said). [--]. AGI is not achieved not even close despite ever-more anxiety-inducing up-and-to-the-right graphs about how fast were moving towards it. [--]. An AI-native version of every legacy incumbent app is launched. [--]. Incumbent apps continue to try to to glue AI on top of their non-AI-native UX and call themselves AI _____ for ______. [--]. Ever more founders build in public and keep doing it past $100m ARR. [--]. We see (and hear very loudly about) the first $100m ARR [--] person startup. [--]. There is a quiet"
X Link 2025-12-17T17:03Z [----] followers, [----] engagements
"When I want to feel like sh*t about myself I compare myself to @InstantlyAI More ARR than me (prob 2-3x). Been at it half the time still bootstrapped Building at lightspeed Multi-product company with a small super-efficient team Die-hard community. UGC engine YouTube channel that works - which they dont even run Probably generating over double the profit we are So naturally I partnered with them. Instantly RB2B is live Majority of websites convert less than 3% of visitors. RB2B helps you activate the other 97%. Identify your anonymous site visitors then send them straight to Instantly for"
X Link 2025-12-18T14:54Z [----] followers, [----] engagements
"50+ VC and private equity firms. A full year of pitches term sheets and big promises. I walked away from every single one. And Id do it again because: [--]. Dividends Beat Lottery Tickets VC money is a lottery ticket that might pay offsomeday but youre working 80-hour weeks taking home nothing. If you build a successful startup you get paid now. Not some hypothetical exit that may never come. Im doing $1M profit per month at RB2B and Retention(.)com. [--]. Value-Add Is Mostly BS Every VC told me their advisory would be game-changing. Truth be told anything that works you can figure out yourself."
X Link 2025-12-19T14:53Z [----] followers, [----] engagements
"We worked with a founder who helps leaders become thought leaders on LinkedIn. Had a major issue with drop-offs that he couldnt track down so he added RB2B to his site. Every week he checked who visited. Sorts them as ICP or not. ICPs go into a 5-touch HubSpot sequence. [--] people visited his site but didn't fill out the contact form. He saw them through RB2B and he reached out. They booked a call right after. Him: "It is surprising that the extra nudge makes a difference. Someone might come to your website but not take that next step." RB2B takes [--] minutes to set up and It starts at $0. This"
X Link 2025-12-22T15:01Z [----] followers, [----] engagements
"Our cold emails convert at 10.4%. 26x better than average. This generated 42% of our revenue in [--] months. Comment EMAIL and Ill DM you the full breakdown of how we do it. (must be following)"
X Link 2025-12-23T15:03Z [----] followers, [----] engagements
"A friend of mine got [---] quality opportunities in [--] months after adding RB2B to his company's travel insurance site. Already closing deals from it. RB2B identifies visitors on their product pages sends them through Zapier to Teams. Their sales teams then follow up through email or LinkedIn. His exact words for RB2B: "Make the investment try it. You won't be disappointed. You just need to know who's on your site and reach out"
X Link 2025-12-27T15:09Z [----] followers, [----] engagements
"Ready to see who's checking you out RB2B is free. No credit card or calls: https://www.rb2b.com/utm_source=X&utm_medium=Content&utm_campaign=Post https://www.rb2b.com/utm_source=X&utm_medium=Content&utm_campaign=Post"
X Link 2025-12-27T15:11Z [----] followers, [---] engagements
"In [----] a CEO friend told me I was "wasting my life" on my tiny startup. He had raised $30M in VC. His co-founders' families had put in $2M. They were supposed to be on their way to $1B. He tried to recruit me. Here's what happened: Him: "We'll be worth a billion soon. A small piece of equity here will be worth way more than your big stake in that tiny thing you're building." I told him no. Him: "You're not ambitious enough. It's been [--] years and your startup isn't going anywhere. You're too talented to be thinking so small." Me: "Maybe you're right. But it's MY startup. You work for the VCs."
X Link 2025-12-31T15:06Z [----] followers, 80.3K engagements
"The next wave of $1B startups will optimize for velocity over predictability. The predictable revenue model is dying. This is why velocity will define the new world: [--]. Revenue was never actually predictable In [----] we learned much of the SaaS revenue we thought was predictable wasnt predictable at all. Meanwhile AI companies are breaking seat-based pricing models. Most companies still make staffing decisions based on "predictable" targets that don't account for reality. [--]. Prospects do their own research The best companies touch prospects early with content that helps them. Make it easy for"
X Link 2026-01-03T19:05Z [----] followers, [----] engagements
"I built RB2B to $6M ARR through organic content. Then I recorded [--] video ads in [--] days and went all in on paid. Why Because I used this exact playbook in [----] to launch GetEmails. 🧵"
X Link 2026-01-05T17:02Z [----] followers, 10.6K engagements
"A CEO friend raised $40M at a $400M valuation. Two years later ARR is flat. The biggest mistake was how he scaled his sales team. Another founder buddy just did a PE round. His investors were pushing him to grow from [--] to [--] reps. This is what they told me (and what I learned talking to [--] other founders): https://twitter.com/i/web/status/2008554980832145799 https://twitter.com/i/web/status/2008554980832145799"
X Link 2026-01-06T15:03Z [----] followers, 45.9K engagements
"The only metrics that matter at each stage of SaaS: $0-500K ARR: Weekly MRR growth rate $1-5M ARR: Weekly MRR growth rate $5-10M ARR: Churn + Top of funnel growth Yes its the same metric twice but weekly MRR growth rate is the ONLY thing that matters from 0-$5M. Are you growing week over week If so by how much Keep it simple. Track the number that tells you if you're moving forward or not. Churn doesn't matter until $5M+. Before that you don't have enough customers for the data to mean anything. Once you hit $5M churn starts eating you alive if you ignore it. That's when it matters. Top of"
X Link 2026-01-07T19:02Z [----] followers, [----] engagements
"I have to get something off my chest In [----] I completely butchered the year and nearly killed RB2B. For [--] months I didn't have a single conversation with a customer. Was too busy trying to be an "influencer." I became everything I used to hate about founders obsessed with their personal brand. Last Thanksgiving our monthly churn hit 15%. I posted about it like it was a win. 15% monthly churn means you lose 99% of customers in a year. We could be sitting at $15M ARR right now. I was spending 4+ hours a day on content. Zero minutes with customers. Had [--] podcast appearances lined up but"
X Link 2026-01-10T18:07Z [----] followers, [----] engagements
"Businesses get bought not sold. - A random private equity fund bossman. I sold Robly in [----] and I didn't go looking for a buyer. Robly was a grind. Only got to $3M ARR. Tiny company in a super-saturated space (didn't have product-market fit either) GetEmails (now Retention(.)com) started as a feature inside Robly. People wanted that feature not the rest of the newsletter app. So when we spun GetEmails out the demand was 10x anything I'd ever seen. Right around that time a private equity buyer approached us during COVID when everyone was buying everything. The right deal came along at the"
X Link 2026-01-13T15:03Z [----] followers, [----] engagements
"http://x.com/i/article/2010953326771269632 http://x.com/i/article/2010953326771269632"
X Link 2026-01-13T18:51Z [----] followers, 23.3K engagements
"The [----] SaaS market will be like the market for selling water. But whats the difference between Dasani Evian and the tap in your kitchen Brand. Nothing else. Having a product is no longer the most challenging part of selling software. Everything is horribly relentlessly commoditized. Anyone can spin up whatever they want to sell in a second. So what do you do Some combination of channel awareness and brand. What story are you telling What channels are you getting into For me its LinkedIn. For someone else maybe its getting into Clay ecosystems. Its different for everybody. People are trying"
X Link 2026-01-14T19:02Z [----] followers, [----] engagements
"Everything I'm learning from scaling to $30M ARR bootstrapped straight into your inbox. Tactical breakdowns workshop invites and the stuff I don't post on social. Subscribe here https://newsletter.rb2b.com/ https://newsletter.rb2b.com/"
X Link 2026-01-15T03:30Z [----] followers, [---] engagements
"AI is the new boogeyman - every single person after seeing Cowork. Respectfully that is the dumbest thing Ive heard. I let AI run my $6.6M ARR business for a week and we grew faster than we did in MONTHS. And my first thought wasnt how do I downsize No no it was holy sh*t if my [--] employees became 100x more productive overnight I could hire [---] more. Thats not how the majority of people think about this but if you can radically increase someones productivity and a million times more work is getting done you want MORE of those people not less. Everyone in these comments is holding onto their"
X Link 2026-01-16T14:53Z [----] followers, 13.5K engagements
"My inbox is full of people asking about advising/mentorship. I turn almost all of them down. Heres why: [--]. You can't give a bad business good advice. If the business isn't working no advice fixes that. The product either has pull or it doesn't. [--]. You think people who've made it have answers. They don't. They have experience. You think someone successful should be able to tell you what to do. They can't. [--]. Advisors only help in very specific situations. A specific person with specific connections and specific playbooks for your exact problem. General advice from a successful founder is"
X Link 2026-01-17T16:58Z [----] followers, [----] engagements
"The startup game is literally just the lottery with a different name. And every year you stay in it the better your chances are at winning. The guys started with a dude wearing a helmet cam living his life. It was called Justin(.)tv. Then it became an anyone can broadcast anything video network. They noticed 1% of their users were 1000x everybody else with gaming content. So they sold it to Amazon for a billion dollars. Then during an interview: Dont you think selling for a billion is like winning the lottery The founder: Let me tell you something even crazier. My brother lives upstairs. He"
X Link 2026-01-19T15:01Z [----] followers, [----] engagements
"RB2B will be a waste of time and money for you IF: [--]. Youve never done outbound successfully We get people who come in super excited with big inbound machines. This is going to be my next growth channel. If you dont have an established outbound machine RB2B is not going to book more demos. [--]. You dont have enough traffic If you dont have a thousand visits a month you have much bigger problems than RB2B can solve. Focus on building a business first. [--]. You have a marketplace Two-sided businesses have a really hard time with RB2B. The perfect user knows exactly who they're outbounding. When"
X Link 2026-01-21T14:53Z [----] followers, [---] engagements
"The way you use website visitor data changes at each revenue stage: $0-1M ARR: Just monitor your traffic $1-5M ARR: LinkedIn and email outreach $5M+ ARR: Lead scoring and workflows Ive seen early-stage founders trying to build complex workflows when they dont need to yet. If youre in the first stage just use the free version. Note whos coming by. Is it investors customers or competitors Youre simply watching thats it. Once you hit $1-5M you start doing outreach to visitors who fit your ICP. If they match up reach out. At $5M+ it becomes about a lead crossing a certain threshold and workflows"
X Link 2026-01-24T16:58Z [----] followers, [----] engagements
"$10M ARR is the FU MONEY of SaaS. At $10M ARR bootstrapped you and your co-founder clear $1M+/year in salary and dividends easily. You can sell instantly for $30-40M. There are hundreds of EBITDA buyers at this level vs. a handful at $1B valuations. From here you can do whatever you want. Hire a CEO and work [--] hour/week. Grind [---] hours if that's your thing. Raise $50M from a position of strength. Scale to $25M ARR with [--] people and pay yourself $10-15M/year. Most companies never get here because VCs show up early with decacorn dreams and money you don't need. That capital interferes with"
X Link 2026-01-01T14:54Z [----] followers, 552.2K engagements
"YCs best advice is default alive - have enough cash to survive without the next raise. Great advice nobody f*cking does it. Paul Graham (the founder of YC) once said hed raise $500K get ramen profitable and probably never raise again. The guy whos seen more VC deployed than ANY human alive basically says he wouldnt use it more than he absolutely has to. But the reason no one listens to this advice is because founders are delusional about their own companies. We think what we have is better than what it actually is and we cant help ourselves. Our startups are our babies. We have a totally"
X Link 2026-01-23T20:14Z [----] followers, 39.4K engagements
"Every founder should be creating content and thats a hill Ill die on. Your content is a landing page for literally everyone. - Investors - Agencies - Partners - People you want to hire They are all going to your profile to figure out what youre about before they do any kind of business with you. I built RB2B to $6.6M ARR in 18mo almost entirely from posting on LinkedIn. I hear it over and over. Founders start posting and [--] months later they all say the same sh*t. Doors opened that I didnt know existed. TLDR: Create more content. https://t.co/NuAo6S10Yn https://t.co/NuAo6S10Yn"
X Link 2026-01-26T18:51Z [----] followers, 37.6K engagements
"Giving AI agents to people who dont know how to build apps in a secure way is like giving a monkey an AK47. Someones bound to get hurt but thats not a problem I need to worry about. I dont have a teenager whos never built a web app vibe coding RB2B. The dude Ive got building it is a Stanford CompSci graduate from [----]. Been a CTO since the day he got his degree. Hes not making the rookie mistakes a lot of these other people are. Giving AI root access so it can do whatever it wants is just crazy. https://t.co/Y6VIoLszMn https://t.co/Y6VIoLszMn"
X Link 2026-01-29T16:57Z [----] followers, [----] engagements
"Theres one mistake I see EVERY $5-10M ARR founder make post early-PMF (trust me Ive made it too) After YEARS youre finally growing 20-30% per month or more. You were mostly inbound until a couple months ago when you hired 1-2 salespeople and had them start doing outbound. The outbound is working with more net-new demos than before. And you can MEASURE what theyre doing and how much impact its making. So naturally you get a spreadsheet out. If your [--] reps are booking [--] demos per week WHAT IF YOU HAD [--] REPS DOING THE SAME THING (Writing this out is triggering some [----] PTSD for me lol) But"
X Link 2026-01-28T15:06Z [----] followers, [----] engagements
"Every overnight success is [--] years in the making. If youre not prepared to get your nuts kicked in for at least a decade keep your day job. Star the business. Quit your job. Chase your dreams. That's how I went from making $3000 a month to $0 😭 Star the business. Quit your job. Chase your dreams. That's how I went from making $3000 a month to $0 😭"
X Link 2026-01-31T15:09Z [----] followers, [----] engagements
"I'm trying to build a billion-dollar SaaS but the only problem with that is 100% of our business depends on a company that could kill us tomorrow. We make it possible for brands to email people who never opted in. Every single one of our customers sends those emails through Klaviyo. If those guys decided they didn't like what were doing we would be dead by now. - I've built my whole brand around being aggressive so long as it's legal. We make it possible for brands to email people who never opted in. Revenue teams love us. Compliance and deliverability people are somewhat less enthusiastic."
X Link 2026-02-02T18:51Z [----] followers, [----] engagements
"If I were a 22-year-old Stanford grad who wanted to work 9-9-6 for the hopes of making life-changing money I wouldn't go to Y Combinator and try to create the next OpenAI. I would do the opposite. - Get a job at a startup first or start something small. Learn how to make a product sell it bill customers not f*ck it up. Make your mistakes when the stakes are low. When there's no VC breathing down your neck. Then aim higher as you get better. Take the profits and make bigger bets. - I was stuck at $2.5M ARR for [--] years. Every big swing failed and I wanted to quit constantly. But I kept learning"
X Link 2026-02-06T16:59Z [----] followers, [----] engagements
"@moizali Check out SKU and Faherty. Good summer stuff. Sol Angeles is good for tees"
X Link 2023-07-26T15:08Z [----] followers, [---] engagements
"http://x.com/i/article/2014449738700226560 http://x.com/i/article/2014449738700226560"
X Link 2026-01-27T16:44Z [----] followers, 90.1K engagements
"The VP Marketing of a $20M ARR SaaS told [--] coworkers she was doing a Zoom with me. Two said awesome. One said I HATE that guy. So why do people hate me so much Them: You didn't actually bootstrap $7M ARR with [--] FTEs. Them: You over-dramatize everything. Them: Your success is just being the master of controversy on LinkedIn. Them: Your product is sketchy immoral spyware and only technically' legal. Them: You've never made it past $25M ARR. (at $30M now) Them: You are an egomaniacal narcissist. You made a documentary about yourself. Them: You say bootstrapping is the only way. It isn't. But do"
X Link 2026-02-07T15:09Z [----] followers, [----] engagements
"$28M ARR with [--] people $0 in funding. This is the org chart that made it possible:"
X Link 2026-02-09T15:01Z [----] followers, [----] engagements
"Retaining employees is about providing financial intellectual and interpersonal capital. That's what a job is all about nothing else. Are you making enough money Are you intellectually challenged and stimulated Do you respect the people you work with and is their status rising in the world If you're getting all [--] of those things you will not leave that job. Unless someone comes along and 5x's all of it (which really happens) So that's what we try to do. Our voluntary attrition is very low. We're bootstrapped. All of this other stuff is secondary. There's a pool of candidates who want equity."
X Link 2026-02-11T17:03Z [----] followers, [----] engagements
"I spoke to 50+ top-tier VC firms about investing in my bootstrapped $22M ARR SaaS. Then I walked away from all of them. Here's why I never took VC money:"
X Link 2026-01-02T16:59Z [----] followers, [----] engagements
"25 lessons from building to $25M+ ARR (bootstrapped): [--]. Stop chasing billion-dollar exits. $10M ARR is the FU money of SaaS. [--]. Nobody gives a sh*t about your idea. Learn to execute. [--]. PMF is everything. Nothing else matters until you have it. [--]. If you're stuck at low MRR and customers won't even give you feedback your product sucks. Accept it. [--]. Hire unreasonably slow. Fire unreasonably fast. [--]. If there's any doubt about a person there's no doubt about that person. [--]. You'll never regret firing someone. You'll only wish you did it sooner. [--]. Spend as little money as humanly possible. I"
X Link 2026-02-12T16:57Z [----] followers, [----] engagements
"This has been popping up on my feed and I just got through reading it. I agree with ALMOST everything about AI about to replace most knowledge work but when it comes to adoption. we are further behind than people think. Everyone thought self-driving cars would be everywhere by now but it turned out to be a generational adoption curve. I think this will be VERY similar. 98% of my business support is being handled by bots. Weve had AI run the whole company for a week at a time. And I'm still reading Matt's post like. I'm not exactly sure what he's talking about and Im in the top 1% of users."
X Link 2026-02-13T14:53Z [----] followers, [----] engagements
"Worst ways to build wealth - thinking a $100M valuation means you have $100M - raising money. period - adding features for [--] years instead of admitting your product sucks - telling yourself "we just need more time" at year [--] - calling yourself a CEO but asking a board for permission Best ways to build wealth - bootstrap to $10M ARR and own every cent - pay yourself more than your VC-backed competitors raised - build something so lean that AI can run it for a week (or forever) - have the freedom to move to Aspen and ski on Fridays - never ask permission from anyone ever again Study the"
X Link 2026-02-14T15:09Z [----] followers, 18.6K engagements
"$10M ARR is the FU MONEY of SaaS. At $10M ARR bootstrapped you and your co-founder clear $1M+/year in salary and dividends easily. You can sell instantly for $30-40M. There are hundreds of EBITDA buyers at this level vs. a handful at $1B valuations. From here you can do whatever you want. Hire a CEO and work [--] hour/week. Grind [---] hours if that's your thing. Raise $50M from a position of strength. Scale to $25M ARR with [--] people and pay yourself $10-15M/year. Most companies never get here because VCs show up early with decacorn dreams and money you don't need. That capital interferes with"
X Link 2026-01-01T14:54Z [----] followers, 552.2K engagements
"Every serious entrepreneur needs to study this person. Ive recently become a fan of MrBeast And Ive got [--] lessons for you that Ive learned from him that you should take with you and implement in everything you do starting right now:"
X Link 2023-03-21T20:56Z [----] followers, 164K engagements
"I was talking to the CEO of a $150000000 a year Shopify business and he told me something about pricing Shopify apps that blew my mind. There is something magic about $59/mo. Not $9 or $99. $59 is the magic number. Triple Whale Klaviyo and Gorgias all crushed it ay $59/mo"
X Link 2023-08-04T20:50Z [----] followers, 66.5K engagements
"I spent $800000 to acquire the domain for my startup Ask me anything"
X Link 2023-08-07T17:02Z [----] followers, 137.3K engagements
"Here's what buying a $800000 domain for my startup taught me:"
X Link 2023-08-12T13:35Z [----] followers, 67.1K engagements
"Yesterday Laura Balik posted a hit piece on Klaviyo and Retention dot com that was both factually untrue and lacked any evidence supporting the claims. She then blocked me from responding to the post on Twitter. I would not typically dignify something like this with a response but not doing so would be inconsistent with my commitment to build-in-public. So here we go These are her claims and why they are wrong: [--]. Klaviyo and Retention have never had a formal or informal relationship or partnership of any kind. Laura has no evidence of a partnership between us because there isnt one. We have"
X Link 2023-12-20T19:41Z [----] followers, 88.4K engagements
"GetEmails was stuck at $8M ARR I was burnt out. But after a couple of conversations with really smart people I realized I had a money-printing machine that was sitting dormant Now were at $20M on a path to $50M Here's how I got out of my slump:"
X Link 2023-04-25T15:03Z [----] followers, 35K engagements
"I'm the Founder & CEO of a $20 million/year company This is what my living room looks like most days While you're doing a [--] step morning routine and organizing your stuff for hours each day I am closing deals"
X Link 2023-07-30T16:54Z [----] followers, 45.5K engagements
"My goal is to be the most transparent CEO of a $1 billion software company We're at $20 million now and growing I share my financials strategies and all the wins & losses There's no secret formula to what we're doing so I'm happy to share anything and everything"
X Link 2023-08-11T19:08Z [----] followers, 35.3K engagements
"I bootstrapped [--] startups over the last [--] years. Here's the [--] non-secret secrets to scaling revenue when you don't have big VC money:"
X Link 2023-12-04T18:27Z [----] followers, 60.3K engagements
"One of my CEO friends raised over $100M. His startup had a $1.2B unicorn valuation in [----]. I always thought he was CRUSHING IT on every observable metric. So did he. Then last week we went jogging and he started venting. Hes [--] years in and the last two have been excruciating. Rocketship to $50m ARR almost no growth since [----]. He told me: The only choice we have is to try to build literally everything pitch tool consolidation to our biggest customers and pray for expansion. The problem is every company in our space is doing it too. A few minutes went by before either of us said anything. It"
X Link 2025-03-16T17:16Z [----] followers, 22.2K engagements
"$10M ARR is the FU MONEY of SaaS. Heres the breakdown: I think $10m ARR bootstrapped is the new unicorn. Why Because if you can bootstrap $10m ARR in a lean way all your wildest dreams will come true. You will be able to do whatever you want with your life. (I know because Ive done it) Not only that I think bootstrapping $10m ARR is actually way easier than creating a unicorn. And WAY less risky with a FAR higher probability-weighted financial (and happiness) outcome. Heres [--] reasons why all founders should commit to bootstrapping $10m ARR: [--]. You and your co-founder will be making over"
X Link 2024-11-11T21:02Z [----] followers, 14.5K engagements
"So @ecomchasedimond convinced me to give Twitter a try. I'll be tweeting about: How to make more $$$ from email marketing My quest to bootstrap a SaaS company from $0-100M ARR (currently at $14M ARR with no VC funding) Follow along if that sounds interesting"
X Link 2022-11-28T17:15Z [----] followers, [---] engagements
"Recently spoke with the CEO of a $150 million apparel brand. His CAC is up by 32% since iOS14 and its up another 15% since mid-April. Hes spending $1 million a month on ads and wants to 5x his adspend but he cant do it at these CPAs. What would you tell him"
X Link 2023-08-05T19:05Z [----] followers, 54.1K engagements
"Making [---] cold calls will teach you more about running a business than [--] years at business school will"
X Link 2023-07-26T19:02Z [----] followers, 14.9K engagements
"I've built a SaaS to $14M ARR with [--] employees and no VC funding Here are [--] lessons I wish I'd known before starting:"
X Link 2023-07-09T16:57Z [----] followers, 48.6K engagements
"2 things Ive learned on DTC Twitter so far: [--]. Everyone is starting a hard seltzer company [--]. There is a DTC Dinner happening in every city every single night with just [--] seat left"
X Link 2023-07-20T14:54Z [----] followers, 12.2K engagements
"20 years ago I watched my roommates build Vimeo from our apartment [--] years ago I watched @DaveRogenmoser build Jasper into a $1.5 billion company from the office I rented from him It's hard to not be massively inspired while watching greatness up close"
X Link 2023-09-09T20:29Z [----] followers, 17.9K engagements
""I'm going to start a $29/month SaaS and get [----] customers""
X Link 2023-08-14T15:01Z [----] followers, 27.2K engagements
"Against the advice of counsel I'm posting Q2 P&L. Here's my analysis on the current state of our business: Q1 was peak euphoria mid-Q2 was peak disillusionment. It seems like most (or all) of the vendors selling into our ecosystem had a hard time this quarter. Pipeline growth basically stopped and to make the problem worse we switched prospecting strategies from a "spray-and-pray" to a personalized approach. Meaning we went from "stopped" to "really stopped". We ended up fixing the problem and finished with a very strong June. Just for context we do a 12mo deal w/ [--] day opt-out. Here are"
X Link 2023-07-17T21:25Z [----] followers, 24.1K engagements
"We've bootstrapped from [--] to $20 million ARR. Now I'm documenting the journey to $1 billion unicorn status with a cameraman who follows me around. Check out the latest episode here:"
X Link 2023-07-18T16:13Z [----] followers, 26.4K engagements
"I've grown a SaaS to $14M ARR with [--] employees and no VC funding Here are [--] lessons I wish I'd known before starting:"
X Link 2022-11-29T15:51Z [----] followers, [---] engagements
"Every major Shopify app Gorgias Attentive Klaviyo you name it runs the same playbook to grow like crazy The playbook only has [--] components: 1) Outbound sales 2) Partnerships 3) Events"
X Link 2023-07-27T12:29Z [----] followers, 19.5K engagements
"Last month I was talking to the President of a $2 Billion tech unicorn. He told me about their biggest growth challenge and it's not what you'd expect. He said that on their way from $6M to $100M+ ARR what slowed them down wasn't lead flow marketing product or churn but employee satisfaction. He said employees weren't connecting with the company's values and vision. They weren't deriving real meaning from their work. Just money. And because of that they tended to leave. So what did the company do They created a "pull vs push" recruiting mechanism. They stopped using headhunters. They"
X Link 2023-07-26T22:57Z [----] followers, 15K engagements
"This is why I spent $800k to acquire our domain If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k"
X Link 2023-09-23T16:58Z [----] followers, 52.3K engagements
"If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k premium domain as step [--]. If you arent buy it as soon as you have the cash in the bank in profit. It is your online real estate and its 200x as cheap as real real estate. I bought the following domains for my latest companies: (8k) (2k) (3k) (3k) (3k) Do not use a .co. Do not use a .net. Do not get a domain with more than"
X Link 2023-09-23T16:08Z 424.3K followers, 267.5K engagements
"Every marketer needs to study how [--] friends turned wiping their asses into a $90 million/year brand"
X Link 2023-08-09T15:06Z [----] followers, 19.5K engagements
"I've talked to [--] Founders and CEOc of DTC brands in the last [--] weeks. Here are the [--] most controversial and surprising things I learned:"
X Link 2023-07-19T15:06Z [----] followers, 19.4K engagements
"2016 Facebook Ads vs [----] Meta Ads: [----] Facebook Ads: - Upload a static creative - Run it for [--] [--] even [--] weeks - High quality event data from the Facebook pixel - Super low CPMs - 40X ROAS money rolling in you feel like a genius [----] Meta Ads: - Creative has to be full-funnel - Meta ONLY receives high quality events for purchasers - Match rates are 10% or lower for PageView Add to Cart or Initiate Checkout - CPMs are through the roof - You're ripping your hair out trying to squeak out a 2x ROAS wondering why you chose this profession What made brands rich in [----]. Will kill your growth in"
X Link 2023-07-25T17:45Z [----] followers, 14.8K engagements
"The Billion Dollar Challenge is LIVE EPISODE [--]. CEO OVERWHELM - PART [--] This is the story of how chance meeting lit the fire under me to transform my bootstrapped low stakes lifestyle business into a category-defining rocketship. Mine and the teams' limits are put to the test when the business grows faster than anyone could have ever expected. And now you get an inside look at everything it takes to try and scale this thing to $1B. This project has been in the works for months leading up to now and I'm excited to finally share it with you. Here we go"
X Link 2023-05-23T16:06Z [----] followers, 12.1K engagements
"My SaaS company closed $7738080 in new ARR during Q1 of this year bringing us to just north of $20M ARR. And I believe we have [--] opportunities in Q2 to get us closer to our $50M ARR goal for 2023: ✅ Lead generation - improving and scaling out BDR Agency Partnerships Influencer/Affiliate and Events motions aggressively ✅ Were completely rebranding launching a new website on May [--]. ✅ Were building a whole engineering team in Canada. Ill be documenting all of this right here on Twitter. Sharing financials. Whats working. Whats not. Follow along if you want to see how were building a unicorn"
X Link 2023-04-18T18:44Z [----] followers, 15.9K engagements
"Im revealing it all. Maybe I shouldnt do this but who cares. I meant it when I said we are building Retention in public. So I decided to post our full Q1 financials here on Twitter for you to dive into:"
X Link 2023-04-03T15:50Z [----] followers, 28.7K engagements
"Over the next [--] months my SaaS is pushing to hit a $1B valuation And we havent taken a dime of VC money. Wondering why Here are the [--] major reasons we decided to bootstrap from [--] $15M ARR and beyond:"
X Link 2023-03-27T14:08Z [----] followers, 15.5K engagements
"My bootstrapped $20M ARR SaaS shrunk our sales team from [--] to [--] reps and growth SPED UP (). The days of MASSIVE sales teams for startups are over. The next crop of tech unicorns will have BDR orgs that look very different than Salesforce. Here's the breakdown: 👇 The Old Predictable Revenue Push Way: - You choose a revenue goal at the beginning of the year that is based on a predictable growth rate - You see what current reps were producing the year prior and hire X more of them based on assumption of linear productivity - You see proof early on that assumptions were accurate from the first"
X Link 2023-11-20T21:20Z [----] followers, 11.8K engagements
"Tech CEOs need to stop complaining about remote work My first company sold for [--] figures and was fully remote Ive built a company that does $20 million a year remotely Forcing employees into the office is just a crutch for bad management"
X Link 2023-07-25T13:35Z [----] followers, [----] engagements
"Reminder: The ecom world is going to get be flipped upside down next year"
X Link 2023-08-16T21:47Z [----] followers, 14.3K engagements
"If I was a first-time startup founder I would not aim to build a $1B unicorn. VCs will hate this but here's why you should think SMALLER and try to create a $3m-5m ARR profitable SaaS instead:"
X Link 2024-07-22T18:03Z [----] followers, [----] engagements
"2022 was a monster year for my SaaS startup we bootstrapped to $14M ARR and are on our way to $100M But it wasnt all pretty Today I want to confess [--] of the biggest mistakes we made in the last year (so you can learn from them):"
X Link 2023-01-04T15:58Z [----] followers, 22.9K engagements
"I've sold a company for more than $10 million and built my new company to $1.6 million in monthly revenue Here are the [--] biggest lessons I've learned about business building:"
X Link 2023-08-08T21:21Z [----] followers, [----] engagements
"This guy is going to do $160000000 this year and at the beginning of COVID his business was just [--] sewing machines and an Etsy store. Meet @CurtisMatsko CEO of @PRTLNDLTHR. How was he able to pull off such insane growth (so quickly) If you have to ask clearly you've never met Curtis Heres why: [--]. This guy is truly one-of-a-kind: - An unmatched energy and entertaining presence. - An unabashed creative who believes he can do anything - A dreamer who knows he can play BIGGER than hes playing today. [--]. He has a KILLER team - Ive been sooo impressed with the [--] team members I have met - They"
X Link 2023-08-19T20:23Z [----] followers, 14K engagements
"Last week a PISSED OFF customer about to churn sent me a Loom video that completely changed our business. Heres what happened (and why its going to help us add $300K MRR in the next [--] months): On Tuesday I had just come off yet another go-to-market meeting of teams saying they were going to WILDLY undershoot their goals. I couldnt figure out what was going on with our business. We had a euphoric Q1. Kept ramping staff into it thinking it would go on forever. Then on April 1st it just stopped. So when a customer sent a Loom video to our support team saying that WE SUCKED our product was TOO"
X Link 2023-07-16T16:00Z [----] followers, 15K engagements
"I asked the President of the fastest-growing Shopify store on the planet (with a $150M run-rate) what the biggest problem with DTC email marketing was. His answer is packed with insane insight. I spoke with @BYahalom the President of @trueclassictees last week. Here's what he said: I dont think brands realize how much of a SIGNAL GAP there is between Meta and Klaviyo. Apple has been clamping down on the ability to track people. First it was iOS14 which crushed the ability for Meta to track people across websites. Then as of a couple months ago Apple made it so that Meta and Klaviyo could"
X Link 2023-07-24T15:06Z [----] followers, 10.8K engagements
"What does it take to build a $1B dollar business in a year Well were about to find out My new docuseries Billion Dollar Challenge is the ultimate peek behind the curtain. Watch as we transform from a bootstrapped low-stakes lifestyle business into a category-defining rocket ship. Heres a sneak peek (dropping 5/23): https://www.youtube.com/watchv=a7259jq1_1A http://Retention.com https://www.youtube.com/watchv=a7259jq1_1A http://Retention.com"
X Link 2023-05-16T17:51Z [----] followers, 16.4K engagements
"Rookie CEO: What if we get sued Lets not do this. Veteran CEO: Lets do it. If we get sued we can use a tiny bit of the money we make to defend lawsuits"
X Link 2023-07-19T17:03Z [----] followers, 10.1K engagements
"Many founders underestimate how much they need to spend on marketing & sales My business got to $3 million by spending $30k a month on sales & marketing When we ratcheted that up to $80k we hit $20 million shortly after But many can't stomach spending that much in a month"
X Link 2023-09-15T19:08Z [----] followers, [----] engagements
"I learned that building a $20 million company takes basically the same effort and focus as building a $2 million company. Now I'm trying to find out if building a $1 billion company takes the same effort as building a $20m one. I'll report back"
X Link 2023-08-14T17:02Z [----] followers, [----] engagements
"The playbook for launching a SaaS has completely changed The Lean Startup and Predictable Revenue models worked great [--] years ago But now you need to think differently Here are my thoughts after building a SaaS to $20 million in annual revenue:"
X Link 2023-10-02T15:01Z [----] followers, 10.6K engagements
"Every major Shopify app Gorgias Attentive Klaviyo you name it runs the same playbook to grow like crazy Theres [--] parts to it: 1) Outbound sales 2) Partnerships 3) Events"
X Link 2023-01-23T18:00Z [----] followers, [----] engagements
"Why you shouldn't raise VC money: VCs would never have let me spend $800000 of their money on a domain But the investment has been more than worth it"
X Link 2023-08-09T13:35Z [----] followers, [----] engagements
"4) There is great joy in the pursuit of excellence I listened to him on Joe Rogan and he goes on for hours about how much he loves the idea of being the best. He commits every hour he has to make better and better videos for his audience. Its all he cares about"
X Link 2023-03-21T20:56Z [----] followers, 10.2K engagements
"I REALLY thought we were going to cross $20 million ARR in July But we fell a bit short But now I REALLY REALLY think we'll hit $20m ARR in August"
X Link 2023-08-02T19:02Z [----] followers, 12.5K engagements
"My company ended [----] at just shy of $15M ARR. And in Q4 we hired [--] key employees for all revenue-generating roles (all of them will be onboarded by Feb 1). My prediction for [----] Might be bold but I believe we will hit $50M ARR by December [--] 2023"
X Link 2023-01-26T23:00Z [----] followers, [----] engagements
"My hiring philosophy: Were pretty much only looking to hire people that would be great founders but are too risk-averse to start their own thing But the key is giving these types of employees free reign to own their area of the business Try to control them and they leave"
X Link 2023-08-03T16:57Z [----] followers, [----] engagements
"More founders should have a bootstrapper mentality. I just finished going through a rapid hiring period. It cost us $1.54M to get that done. I didnt hire another person until we added $1.57M to our ARR so we could pay for that last expense. Thats just how I am"
X Link 2023-02-06T21:37Z [----] followers, [----] engagements
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