# ![@KanishDigital Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1381971161488130055.png) @KanishDigital Kanish Jain

Kanish Jain posts on X about meta, ads, india, $googl the most. They currently have [-----] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.

### Engagements: [------] [#](/creator/twitter::1381971161488130055/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:interactions.svg)

- [--] Week [-----] +228%
- [--] Month [------] -24%
- [--] Months [-------] +195%
- [--] Year [-------] +76%

### Mentions: [--] [#](/creator/twitter::1381971161488130055/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:posts_active.svg)

- [--] Months [---] -33%
- [--] Year [---] +2%

### Followers: [-----] [#](/creator/twitter::1381971161488130055/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:followers.svg)

- [--] Week [-----] +0.12%
- [--] Month [-----] +1.40%
- [--] Months [-----] +67%
- [--] Year [-----] +103%

### CreatorRank: [---------] [#](/creator/twitter::1381971161488130055/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  [finance](/list/finance)  [stocks](/list/stocks)  [social networks](/list/social-networks)  [countries](/list/countries)  [currencies](/list/currencies)  [agencies](/list/agencies)  [celebrities](/list/celebrities)  [fashion brands](/list/fashion-brands)  [automotive brands](/list/automotive-brands) 

**Social topic influence**
[meta](/topic/meta), [ads](/topic/ads), [india](/topic/india), [$googl](/topic/$googl), [ai](/topic/ai), [youtube](/topic/youtube), [acquisition](/topic/acquisition), [$shop](/topic/$shop), [money](/topic/money), [whatsapp](/topic/whatsapp)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Shopify Inc (SHOP)](/topic/$shop) [QUALCOMM, Inc. (QCOM)](/topic/$qcom) [Reddit, Inc.  (RDDT)](/topic/reddit) [Nike Inc (NKE)](/topic/nike) [Spotify Technology (SPOT)](/topic/$spot)
### Top Social Posts
Top posts by engagements in the last [--] hours

"@PhilKiel Remember [--] months we all went crazy for NFT and Bitcoin"  
[X Link](https://x.com/KanishDigital/status/1676848940052889601)  2023-07-06T07:01Z [---] followers, [--] engagements


"@PhilKiel @TaylorHoliday They had me at the same phrase Question everything. Just because everyone says Fb is bad doesn't make every other tool good"  
[X Link](https://x.com/KanishDigital/status/1677941877297823747)  2023-07-09T07:26Z [---] followers, [--] engagements


"@TaylorHoliday Get a celeb co-founder"  
[X Link](https://x.com/KanishDigital/status/1677942290537496576)  2023-07-09T07:26Z [---] followers, [--] engagements


"@EyeforRetail_ Great breakdown people do make decisions based on visuals and feel and apply value to it without even noticing the price If proce is higher than perceived value via appearance then it's difficult to sell"  
[X Link](https://x.com/KanishDigital/status/1690600630778249216)  2023-08-13T05:46Z [---] followers, [---] engagements


"Here are must-have elements we always use in a landing page (In order) ✅ Value-driven headline along with product This is a short to-point headline that promises what this product can deliver for them. It convinces them this page is worth a read and to look at"  
[X Link](https://x.com/anyuser/status/1703590593048228235)  2023-09-18T02:03Z [--] followers, [--] engagements


"Hard ✅ Start an educational blog in the category ✅ Innovative product selection ✅ Exclusive Partnerships and Collaborations ✅ An evangelising community ✅Virtual Sizing-fit Tools (Lifestyle) ✅ Distribution and delivery to remote places"  
[X Link](https://x.com/KanishDigital/status/1703954521972514874)  2023-09-19T02:09Z [---] followers, [--] engagements


"✅ Employee Training and Empowerment leading to them being brand ambassadors ✅ Crack reviews and social proof from Industry figures The ones that are easy also have a lower entry barrier and the ones harder have a bigger entry barrier"  
[X Link](https://x.com/KanishDigital/status/1703954528872042826)  2023-09-19T02:09Z [---] followers, [--] engagements


"@PhilKiel @codyplof How do you reach people in affinity-audience category via Interests right"  
[X Link](https://x.com/KanishDigital/status/1705108942781603895)  2023-09-22T06:37Z [---] followers, [--] engagements


"@Ben__Kruger Well what about bank account numbers today"  
[X Link](https://x.com/KanishDigital/status/1709085365146124755)  2023-10-03T05:57Z [---] followers, [--] engagements


"Instead this is how we choose the products to advertise for our clients in the festive season [--] Types 1/ Product bestsellers These products bring the bulk of your new customers and hence discounting them is a good way to capture customers who are on the fence to try out"  
[X Link](https://x.com/KanishDigital/status/1711201002911908205)  2023-10-09T02:04Z [---] followers, [--] engagements


"2/ Festive specific If you have exclusive festive products then go ahead & discount them 3/ Surplus Inventory For products with excess stock this is the best time to liquidate via discounting Go do this"  
[X Link](https://x.com/KanishDigital/status/1711201005482955174)  2023-10-09T02:04Z [---] followers, [--] engagements


"Best Festive Tips for Ecommerce Brands"  
[X Link](https://x.com/KanishDigital/status/1711909173498147051)  2023-10-11T00:58Z [---] followers, [--] engagements


"2/ Stuck with a Do whats working mindset Theres a famous line What gets you here will not get you there"  
[X Link](https://x.com/KanishDigital/status/1714463089414848975)  2023-10-18T02:07Z [---] followers, [--] engagements


"So just doubling down on what works no longer works. ✅ Invest in new ways to reach customers ✅New ad concepts ✅ Partner with another brand ✅ Get an influencer onboard"  
[X Link](https://x.com/KanishDigital/status/1714463092501872803)  2023-10-18T02:07Z [---] followers, [--] engagements


"@Melanie_Balke Does the other way around also exists in Australia Wanted to go to Austria but went to Australia"  
[X Link](https://x.com/KanishDigital/status/1714892017677787476)  2023-10-19T06:31Z [---] followers, 89.5K engagements


"@Culture_Crit Taj Mahal"  
[X Link](https://x.com/KanishDigital/status/1716708709974569357)  2023-10-24T06:50Z [---] followers, [--] engagements


"@IndianTechGuide Inflation adjusted to [--] years"  
[X Link](https://x.com/KanishDigital/status/1718520428921016414)  2023-10-29T06:49Z [---] followers, [--] engagements


"E-commerce Brands - Complete Guide on Performance Max Campaign in Google Ads Do repost with your network Share it with your team"  
[X Link](https://x.com/KanishDigital/status/1723878275909308854)  2023-11-13T01:39Z [---] followers, [--] engagements


"@sourfraser Is it an engagement campaign As otherwise where does it lead to"  
[X Link](https://x.com/KanishDigital/status/1725692315908690029)  2023-11-18T01:48Z [---] followers, [---] engagements


"@binghott @wearkizik @hannahhoug Have been seeing this for last [--] months even in YouTube Shorts ads"  
[X Link](https://x.com/KanishDigital/status/1729034651296260137)  2023-11-27T07:09Z [---] followers, [--] engagements


"@deepakshenoy So IRR calculation gives 6%"  
[X Link](https://x.com/KanishDigital/status/1730079387138322630)  2023-11-30T04:20Z [---] followers, [--] engagements


"From the website images used to navigation to even the name of product all matters in creating the value of the product in the minds of the consumer Name [--] - Daily Delight Name [--] - Opulent Aroma Royale Just a name makes the difference between values of [--] and 2"  
[X Link](https://x.com/KanishDigital/status/1730772345563042068)  2023-12-02T02:14Z [---] followers, [--] engagements


"Brand [--] focused on ➤ Creation of awareness about the scent ➤ Product Positioning: Emphasizes practicality and everyday use ➤ On the website - Pastel-color background images fail to convey the type of emotion generated ➤ Inconsistency in color-codes used in ads and website"  
[X Link](https://x.com/KanishDigital/status/1730772350147400125)  2023-12-02T02:14Z [---] followers, [--] engagements


"@mkobach Elon Musk For all he has done for cars space and others he doesn't deserve so much hate"  
[X Link](https://x.com/KanishDigital/status/1731626115465204083)  2023-12-04T10:46Z [---] followers, [--] engagements


"@andrewjfaris @SeanEcom It's competing with Amazon (not at the logistics level) But then Amazon has partnered with Meta"  
[X Link](https://x.com/KanishDigital/status/1731922937626624326)  2023-12-05T06:26Z [---] followers, [--] engagements


"To avoid this Every non-branded campaign you run on Google - Exclude the branded list In Facebook - Run on 1-day click or 7-day click - Exclude all customers list from Shopify"  
[X Link](https://x.com/KanishDigital/status/1732207093774537168)  2023-12-06T01:15Z [---] followers, [--] engagements


"@BetterRetail Weight-loss and diet also"  
[X Link](https://x.com/KanishDigital/status/1733366272883146861)  2023-12-09T06:01Z [---] followers, [--] engagements


"@malikgarv Strategy is so middle class let's give to interns Fundraising is the real deal"  
[X Link](https://x.com/KanishDigital/status/1733370313352908829)  2023-12-09T06:17Z [---] followers, [--] engagements


"@catdaddyissues We would go to Cyber cafe with 20rs for [--] hour of play The first game I ever played GTA Vice City"  
[X Link](https://x.com/KanishDigital/status/1733686764529652218)  2023-12-10T03:15Z [---] followers, [---] engagements


"@OnkarOjha4 Not many parents say it but this is true for most middle class in our country"  
[X Link](https://x.com/KanishDigital/status/1734097296042967313)  2023-12-11T06:26Z [---] followers, [--] engagements


"Soon it will be a new year and brands will start forecasting and budget allocation but don't repeat this mistake Once again most of them will miss the most important aspect when allocating budgets and just project an month-on-month increasing budget for marketing"  
[X Link](https://x.com/KanishDigital/status/1737292104550748494)  2023-12-20T02:01Z [---] followers, [--] engagements


"Problem is the budget allocation must not be dictated by month-on-month revenue targets but based on market conditions as a true factors for budget allocation You have to time your budget according to market condition Black Friday month more budget Q3 a lower budget"  
[X Link](https://x.com/KanishDigital/status/1737292107621036376)  2023-12-20T02:01Z [---] followers, [--] engagements


"Pull up year-on-year data and identify revenue peaks (as named by Taylor Holiday) (minimum 4) for business Now allocate budget proportionately to leverage the best months with the highest budget"  
[X Link](https://x.com/KanishDigital/status/1737292111760793639)  2023-12-20T02:01Z [---] followers, [--] engagements


"When it is your best season you have the perfect combination of market need and demand you just have to ride the wave and enjoy the results"  
[X Link](https://x.com/KanishDigital/status/1737292117351780846)  2023-12-20T02:01Z [---] followers, [--] engagements


"So this happened. Now recognized by Google for our expertise with Google ads. Do reach out if you are struggling with Google ads for your brand DMs open"  
[X Link](https://x.com/KanishDigital/status/1740186594081206501)  2023-12-28T01:43Z [---] followers, [--] engagements


"📷 Launch new creatives around Habit Resolutions and Healthy use-cases on how the product is sustainable and good for you 📷 Holiday clearance sales can be started to remove excess stock of non-moving items"  
[X Link](https://x.com/KanishDigital/status/1741644737675771973)  2024-01-01T02:17Z [---] followers, [--] engagements


"And Finally 📷 Collaborations and influencer activity during this time help as rates are cheaper (deals are less) while activity on social media is more"  
[X Link](https://x.com/anyuser/status/1741644746991284238)  2024-01-01T02:17Z [--] followers, [--] engagements


"We audited a skincare brand once the previous ads manager guy just doubled down on natural angle ran well for [--] months and then sudden drop in revenue The fatigue and repetitive messaging led to audience ignoring it So in creative first go wide then go deep"  
[X Link](https://x.com/anyuser/status/1742002855194632280)  2024-01-02T02:00Z [--] followers, [--] engagements


"Dig shorter holes but in more areas and go deep in some Most brands try to scale early with just one hole (creative angle) you cannot build a tall building on one pillar First build multiple pillars by digging more holes and then go deeper on some that work"  
[X Link](https://x.com/KanishDigital/status/1742003197244256612)  2024-01-02T02:01Z [---] followers, [--] engagements


"The first level of customer acquisition (1st purchase) must be led with strong purposeful message coupled with creative storytelling about the problem and product Now brands tend to lose most of their customers after first purchase So why not discount here"  
[X Link](https://x.com/KanishDigital/status/1745618571336585388)  2024-01-12T01:27Z [---] followers, [--] engagements


"Exactly a year back we faced one of the hardest challenges of reducing CAC for a brand after [--] months of incessant testing Now learning from this has been the core principle of how we work with brands that"  
[X Link](https://x.com/KanishDigital/status/1745989189227680126)  2024-01-13T02:00Z [---] followers, [--] engagements


"✅ The creative should remind the audience of something they have experienced first hand in their life ✅ It should convey a future promise in hair creams case it was stronger and shinier hair"  
[X Link](https://x.com/anyuser/status/1745989229048463702)  2024-01-13T02:00Z [--] followers, [--] engagements


"✅ It might not have a begin middle and end but it does have a hero in the form of product or villain as a pain With a storytelling ad you persuade the user to take a look at their current pain or desire from a new angle. You give a new yardstick to measure their success"  
[X Link](https://x.com/anyuser/status/1745989236019298365)  2024-01-13T02:00Z [--] followers, [--] engagements


"Naming your campaigns TOFU/MOFU & BOFU and targeting Interest-based Social media and Retargeting audiences doesn't make a funnel. Ask these questions 1/ Are all your creatives across the funnel driving a common brand narrative"  
[X Link](https://x.com/KanishDigital/status/1746414290561814684)  2024-01-14T06:09Z [---] followers, [--] engagements


"2/ Do you have creative diversity where each creative is expressing a particular issue at of a particular stage of the funnel the audience is in 3/ Can just looking at the ads one get enough information to create a desire to try the product and have confidence on the quality"  
[X Link](https://x.com/KanishDigital/status/1746414294995243390)  2024-01-14T06:09Z [---] followers, [--] engagements


"@ganeshunwired @myfrido My hunch is this might have got the most sales but your video ads might have done all the convincing and the hard work and this ad because of a good offer attracted all those cliffhangers Also not sure of 100+ times repost but up for a chat at a convenient time"  
[X Link](https://x.com/KanishDigital/status/1750044558640152975)  2024-01-24T06:35Z [---] followers, [---] engagements


"@vinodchendhil @ganeshunwired Free Cashflow otherwise most are just profit rich but [--] in hand"  
[X Link](https://x.com/KanishDigital/status/1753702023575327186)  2024-02-03T08:48Z [---] followers, [--] engagements


"Always-On Address Validation No more failed deliveries address correction fees or lost sales due to invalid addresses. Now addresses in checkout are automatically validated and corrected for free where possible"  
[X Link](https://x.com/KanishDigital/status/1753717808264032592)  2024-02-03T09:51Z [---] followers, [--] engagements


"Bonus mentions - Checkout can now be customized even more to match your brand tone and show loyalty points - B2B orders UI got a whole new feature around sort timeline tracking and more"  
[X Link](https://x.com/KanishDigital/status/1753717811065847954)  2024-02-03T09:51Z [---] followers, [--] engagements


"@Ajain112 Hold onto them they are rarer than diamonds"  
[X Link](https://x.com/KanishDigital/status/1759913376447111604)  2024-02-20T12:10Z [---] followers, 11.1K engagements


"@ganeshunwired Elon operates from a philosophy if things aren't breaking you are not moving fast enough Since everything is working fine he might fire a few more"  
[X Link](https://x.com/KanishDigital/status/1764903536184156460)  2024-03-05T06:39Z [---] followers, [---] engagements


"Both @TheOfficialSBI and @HDFC_Bank both are not accepting soiled notes Where should a customer exchange soiled notes then @RBI This is the Shimoga Branch"  
[X Link](https://x.com/KanishDigital/status/1765957066131145051)  2024-03-08T04:25Z [---] followers, [--] engagements


"I am running branded ads is what you say when you aren't able to generate ROI from ads At Bharat Mavens we strongly believe every dollar spent on advertising on Fb & Google must be with a set ROI goal otherwise you are just doing charity"  
[X Link](https://x.com/KanishDigital/status/1768455761489699165)  2024-03-15T01:54Z [---] followers, [--] engagements


"Because the brand isnt built on FB & Google The brand is every touchpoint of the customer and these platforms are less than 25% of customer touchpoints So dont fall for the trap of We are running branded ad Sure do if you have excess capital you dont mind losing money"  
[X Link](https://x.com/KanishDigital/status/1768455765314928713)  2024-03-15T01:54Z [---] followers, [--] engagements


"@TaylorHoliday @johnjhcoyle Wait isn't new customer acquisition MER same as aMER What's the difference Or is it that aMER is acquisition MER (new + returning) but then does it not become total MER"  
[X Link](https://x.com/KanishDigital/status/1770404067312894211)  2024-03-20T10:56Z [----] followers, [--] engagements


"@Ajain112 So clearly Google is contributing to incremental impact"  
[X Link](https://x.com/KanishDigital/status/1771413407893508394)  2024-03-23T05:47Z [---] followers, [--] engagements


"@Ajain112 So when you stopped Google the net new customers to show ads for Meta dropped Which means Google was able to build top of the funnel awareness for your brand and the value was captured by Facebook through conversion I would also consider running Fb at click only attribution"  
[X Link](https://x.com/KanishDigital/status/1771423228742828308)  2024-03-23T06:26Z [---] followers, [--] engagements


"@codyplof @gogomarketer No video viewers no social media engagers"  
[X Link](https://x.com/KanishDigital/status/1771817752971338209)  2024-03-24T08:34Z [---] followers, [--] engagements


"1. Which products have they tried in the past [--]. What is the difference are they expecting after using the product [--]. What information do you look out for when buying this product Size ingredients"  
[X Link](https://x.com/KanishDigital/status/1777504678118412395)  2024-04-09T01:11Z [---] followers, [--] engagements


"4. Where do they search for products Google or ask friends [--]. What is the problem that led them to look for the solution or product [--]. What do they think is the difference between our product and the ones used previously"  
[X Link](https://x.com/KanishDigital/status/1777504682757251255)  2024-04-09T01:11Z [---] followers, [--] engagements


"Remarketing is a shrinking sponge (as Taylor Holiday calls it) it produces results for some time and then it snaps. There is only so much your customers can buy from you"  
[X Link](https://x.com/KanishDigital/status/1777855706969866287)  2024-04-10T00:26Z [---] followers, [--] engagements


"The only point where remarketing budgets is greater than prospecting is during festivals and holidays where you majorly tap into existing customer list and push hard on discount"  
[X Link](https://x.com/KanishDigital/status/1777855711331918186)  2024-04-10T00:26Z [---] followers, [--] engagements


"In fact in many cases these remarketing budgets eat up into profits you would be better off with more profit by not running these ads Solution is to allocate majority of budgets to prospecting campaigns to find new customers and exclude your existing customer list"  
[X Link](https://x.com/KanishDigital/status/1777855718059569235)  2024-04-10T00:26Z [---] followers, [--] engagements


"@xlitt @TaylorHoliday For at least [--] or [--] days minimum action as you are not sure if this is enduring after that rapid action on marginal or worse performing than targets Keep the good performing ones going but critically examine them and hold them to targets"  
[X Link](https://x.com/KanishDigital/status/1778324534807937116)  2024-04-11T07:29Z [---] followers, [--] engagements


"This is my favourite question to ask ChatGPT when creating creatives"  
[X Link](https://x.com/KanishDigital/status/1778969101370634337)  2024-04-13T02:11Z [---] followers, [--] engagements


"@iamshackelford Brand Ambassador or a Metaverse Ambassador"  
[X Link](https://x.com/KanishDigital/status/1779029586388406552)  2024-04-13T06:11Z [---] followers, [--] engagements


"Good points In India Fragrance is mostly marketing and positioning led than anything else Fogg won on positioning If you can identify a unmet desire of a core set of audience then drive that philosophy all over in marketing then you have higher chances to win [--] interesting facts I learned about the fragrance 👃business: [--]. Department stores are still a critical distribution channel for established and mass perfume brands. [--]. Beauty retailers like Sephora are becoming more important but the channel mix for fragrance is still MUCH [--] interesting facts I learned about the fragrance 👃business: 1."  
[X Link](https://x.com/KanishDigital/status/1780133339682291881)  2024-04-16T07:17Z [---] followers, [---] engagements


"@rajeshsawhney Should also look into the Grok chips which will slowly gaining momentum"  
[X Link](https://x.com/KanishDigital/status/1780497261027287254)  2024-04-17T07:23Z [---] followers, [---] engagements


"1/ Try no-voiceover ads Video content is often consumed in commute and hence many videos are played without sound so try a text-only based video ad with full focus on visuals"  
[X Link](https://x.com/KanishDigital/status/1783312801659805833)  2024-04-25T01:51Z [---] followers, [--] engagements


"2/ Music customized to placement In-feed scrollers like more calming music while the reel-scrollers need quick bold ones so customize video creative's background music If a video ad thats well made but fails then dont change the whole ad"  
[X Link](https://x.com/KanishDigital/status/1783312804868501820)  2024-04-25T01:51Z [---] followers, [--] engagements


"Most brands make the mistake of increasing their budget continuously every month of the year Either to make up for bad performance or to increase their Growth But a smart brand will hold budgets for natural moments of consumer spending"  
[X Link](https://x.com/KanishDigital/status/1783663816313553262)  2024-04-26T01:06Z [---] followers, [--] engagements


"And then match their budget pacing for the year based on moments (Similar to the 4-peaks idea by Taylor Holiday) In India it is during March Holi Jan Resolutions August Rakhi September This way you lead into capturing demand when there is a natural tailwind"  
[X Link](https://x.com/KanishDigital/status/1783663821816565965)  2024-04-26T01:06Z [---] followers, [--] engagements


"Yes competition is higher but then there is a tailwind and you can win if cards are played right"  
[X Link](https://x.com/KanishDigital/status/1783663825708859702)  2024-04-26T01:06Z [---] followers, [--] engagements


"@johnhickey1970 @heyitsalexP Where do you generally hire these kind of people"  
[X Link](https://x.com/KanishDigital/status/1784467285916205447)  2024-04-28T06:18Z [---] followers, [--] engagements


"@tysondrake @SeanEcom @ttagrin @TaylorHoliday @EricAlanDyck @robinreplies Link to the video"  
[X Link](https://x.com/KanishDigital/status/1785153089546121471)  2024-04-30T03:43Z [---] followers, [--] engagements


"Yesterday Spend - [-----] per day ROAS - [----] Purchases - Nearly [---] in a day Good start to the week Last week worked on CRO for this brand and already seeing good positive signs on the conversion rate"  
[X Link](https://x.com/KanishDigital/status/1785158105652695134)  2024-04-30T04:03Z [---] followers, [--] engagements


"@binghott Sir Elon Musk seems to be leading the way here"  
[X Link](https://x.com/KanishDigital/status/1785598937518219670)  2024-05-01T09:15Z [---] followers, [--] engagements


"@tysondrake Awareness Q is fine but consideration Q is very leading "Customer lie and often""  
[X Link](https://x.com/KanishDigital/status/1786655163756712166)  2024-05-04T07:12Z [---] followers, [--] engagements


"This is what your PMax campaign should look like More than 95% budget spent on non-branded keywords But for most brands we audit its exactly opposite All the PMax does is eat up branded keywords budget and just waste money on bad inventory"  
[X Link](https://x.com/KanishDigital/status/1787656661345177740)  2024-05-07T01:32Z [---] followers, [--] engagements


"To avoid this make sure to exclude all branded keywords and its variations like Branded keywords + product name If you are spending money on Google or Meta then hold it accountable to get you new customer conversions not just keep converting the existing ones"  
[X Link](https://x.com/KanishDigital/status/1787656688117383355)  2024-05-07T01:32Z [---] followers, [--] engagements


"Uncommon truths about creative testing: 1/ Content is king in creative but the context of creative is kingdom 2/ The best time to invest in aggressive creative testing is in good times. In bad times you just rely on winners"  
[X Link](https://x.com/KanishDigital/status/1788374809333608509)  2024-05-09T01:05Z [---] followers, [---] engagements


"3/ Diversification of creatives is the easiest unlock to revenue growth. It can be via type - videos images or via angles"  
[X Link](https://x.com/KanishDigital/status/1788374817999114267)  2024-05-09T01:05Z [---] followers, [--] engagements


"We are heading to a world of eCommerce where differentiation will be more from marketing (via storytelling) than product And we are excited for this change as this has been a fundamental philosophy for us when working with brands to capture a mental space in mind of consumers"  
[X Link](https://x.com/KanishDigital/status/1789115573512647102)  2024-05-11T02:09Z [---] followers, [--] engagements


"@CustomIntent @TaylorHoliday But a good advertiser wouldn't they negate brand+side effects or brand +reviews or any of that sort as clearly you don't show them ad right You don't want to show ad to people who are being skeptical and searching for more info"  
[X Link](https://x.com/KanishDigital/status/1789220707265605748)  2024-05-11T09:07Z [---] followers, [---] engagements


"@waitin4agi_ You should consider doing an episode on OverPowered on both OpenAI and I/O launches"  
[X Link](https://x.com/KanishDigital/status/1790626987955957868)  2024-05-15T06:15Z [---] followers, [---] engagements


"@aakrit @rpatm Yep it does seem a repeat of AWS Azure type things And repeat of SAAS evolution on top of that"  
[X Link](https://x.com/KanishDigital/status/1790632712815948179)  2024-05-15T06:38Z [---] followers, [--] engagements


"Looking for a social media organic growth consultant must have proven experience in growing marketing/agency accounts organically"  
[X Link](https://x.com/KanishDigital/status/1791669699740110875)  2024-05-18T03:18Z [---] followers, [--] engagements


"@AarihantAaryan While La Pino'z might be growing at splendid rate Revenue growth comparison of 2x 3x would 250x is a bad metric When going from [--] to [--] you grow 10x but from [---] to [---] just 2x but the value is different Aslo need to see market share and absolute values"  
[X Link](https://x.com/KanishDigital/status/1791733522564088300)  2024-05-18T07:32Z [---] followers, [---] engagements


"@kaustats Otherwise it would mostly be CSK as a common one"  
[X Link](https://x.com/KanishDigital/status/1792084878512546182)  2024-05-19T06:48Z [---] followers, [--] engagements


"For most fast-fashion high SKU a 30% increase in first [--] days of customer purchase and 60% increase in [--] days of customer purchase must be a benchmark (exceptions are there) To view this head to Shopify Analytics Cohort Report Filter by best-seller products"  
[X Link](https://x.com/KanishDigital/status/1792369950000304602)  2024-05-20T01:41Z [---] followers, [--] engagements


"✅ Inventory advertised products report Merge both inventory in stock report and the products being advertised First identify which products are available to scale in the ads front then lookback into this report if the inventory is available"  
[X Link](https://x.com/KanishDigital/status/1792369954358182245)  2024-05-20T01:41Z [---] followers, [--] engagements


"In India Pinterest ads have bigger monetization capabilities than Twitter ads"  
[X Link](https://x.com/KanishDigital/status/1792450303008424425)  2024-05-20T07:00Z [---] followers, [--] engagements


"Our client has the top positions in Google shopping ads for a non-branded competitive and high-volume search keyword But just [--] weeks back they were barely visible on the Shopping placement let alone conversions The big secret"  
[X Link](https://x.com/KanishDigital/status/1792734054187520458)  2024-05-21T01:48Z [---] followers, [--] engagements


"Success brings consolidation in business Failure leads to diversification In success you bank on your strongest arm but in failure that arm becomes the weakest link and hence you diversify"  
[X Link](https://x.com/KanishDigital/status/1793168425579073917)  2024-05-22T06:34Z [---] followers, [--] engagements


"@cjgustafson222 But what makes this process hard for Nike to replicate that they haven't Any specific constraint"  
[X Link](https://x.com/KanishDigital/status/1793192123224744217)  2024-05-22T08:08Z [---] followers, [--] engagements


"This is getting true by the day So DTC is where you add personality to brand for people to feel connected This might also mean that organic social will be great again. let me explain What if your direct business isn't about making money What if you reframed how you thought about DTC as a channel Some of the smartest brands in the world are quietly paving the way for a change in channel strategy that is allowing them to drive massive growth. https://t.co/NptY94EoIS What if your direct business isn't about making money What if you reframed how you thought about DTC as a channel Some of the"  
[X Link](https://x.com/KanishDigital/status/1793205477674733960)  2024-05-22T09:01Z [---] followers, [--] engagements


"When the move is to generate max impression and awareness then the majority purpose of running ads is defeated to make that profit Ads will be important to breakeven online but organic social media will get bigger and even platforms are aligning to it"  
[X Link](https://x.com/KanishDigital/status/1793205484519886904)  2024-05-22T09:01Z [---] followers, [--] engagements


"In the bottom of your email automations and campaigns add a contrasting pop-up announcing launch of new collection In the website home page In the website top banner"  
[X Link](https://x.com/KanishDigital/status/1795619639663509996)  2024-05-29T00:54Z [---] followers, [--] engagements


"On PDPs using a small text just below Buy now button asking them explore new collection Send SMS to existing customers Collaboration with influencers (mainly barter deal here) Push on organic social media"  
[X Link](https://x.com/KanishDigital/status/1795619644574924949)  2024-05-29T00:54Z [---] followers, [--] engagements


"In one of the reel I saw he said He was actually was getting late in the shoot that day and had to go to Panvel (or somewhere near) Fascinating improvisation led to the iconic meme No one promoted Panvel like Wasooli bhai No one promoted Panvel like Wasooli bhai"  
[X Link](https://x.com/KanishDigital/status/1795737634415030299)  2024-05-29T08:43Z [---] followers, [--] engagements


"@binghott Yep a few weeks back got this in an account was surprised with all that momentum for one year Meta moving away from one-and-done setup"  
[X Link](https://x.com/KanishDigital/status/1796085171533250915)  2024-05-30T07:44Z [---] followers, [---] engagements


"1/ For a lead generation we are still ramping up to improve lead quality 2/ In a hair care brand though the revenue and ROAS improved by 5% and 12% respectively we missed our targets on the actual improvements required"  
[X Link](https://x.com/KanishDigital/status/1796710903481581694)  2024-06-01T01:10Z [---] followers, [--] engagements


"Coming to the wins 1/ For a brand that started at [--] in March [----] closing May at 20L.pretty good scale for a home appliance brand 2/ 75% revenue growth with 16% ROAS growth for a men's lifestyle brand"  
[X Link](https://x.com/KanishDigital/status/1796710907923275927)  2024-06-01T01:10Z [---] followers, [--] engagements


"In [--] to [--] journey of a brand aim should be to attract category lovers (affinity audience) and not interest audience (enter and exit category based on need and desire) Here is the reason"  
[X Link](https://x.com/KanishDigital/status/1797550664194929075)  2024-06-03T08:47Z [---] followers, [--] engagements


"Interest audience want to make quick decision so they rely on already trusted legacy brands they have been hearing about Affinity audiences because of passion for category are always ready to try new brands With them communicate the novel thing that was not there before"  
[X Link](https://x.com/KanishDigital/status/1797550669806883075)  2024-06-03T08:47Z [---] followers, [--] engagements


"@mikeryanretail But do we have supplemental feed feature in Google Merchant Center Next"  
[X Link](https://x.com/KanishDigital/status/1797601029611294897)  2024-06-03T12:07Z [---] followers, [--] engagements


"Creator owning a stake in a brand will be bigger than creator running their own brands With Ridge giving equity with MKBHD the domino has fallen in USA in India about time this will happen There are already celeb deals done talking about social media creator here Today at Mumbai airport overheard a [--] year old boy at the book/chocolate shop asking the salesman Do you have Mr Beast chocolate With content creators like @MrBeast boasting a global audience we might see creator led brands becoming global brands soon Today at Mumbai airport overheard a [--] year old boy at the book/chocolate shop"  
[X Link](https://x.com/KanishDigital/status/1799104930160206099)  2024-06-07T15:43Z [---] followers, [---] engagements


"@reemaabajaj This might not be a mistake from brand side 1/ Ad might lead to a quiz where email sign up is required 2/ Meta has bad habit of testing CTA's But yes still possible brand chose it wrong"  
[X Link](https://x.com/KanishDigital/status/1799261747871949073)  2024-06-08T02:06Z [---] followers, [--] engagements


"@Ajain112 Yep the middle class will expand opportunity for more brands to exist will be greater"  
[X Link](https://x.com/KanishDigital/status/1799262032140898585)  2024-06-08T02:07Z [---] followers, [--] engagements


"A separate campaign dedicated for each. Frequency of new creative is comparatively lower in evergreen creatives. This helps expand beyond the normal reach of standard UGC benefits before/after creatives to attracting a different set of audience"  
[X Link](https://x.com/KanishDigital/status/1799268941853753839)  2024-06-08T02:35Z [---] followers, [--] engagements


"Check out how we structure the Facebook ads here It's a new setup https://www.youtube.com/watchv=_lamJvJv77k https://www.youtube.com/watchv=_lamJvJv77k"  
[X Link](https://x.com/KanishDigital/status/1799268945775513939)  2024-06-08T02:35Z [---] followers, [--] engagements


"GST IS NOT EQUAL TO MARKET CAP We should stop this kind of comparisons nvidia is worth close to indias economy of $3.9 Trillion. let that sink in. nvda 30k employees compared to [---] B people. the ratio is insane. this is jensens world baby. https://t.co/G4OOfKCuUP nvidia is worth close to indias economy of $3.9 Trillion. let that sink in. nvda 30k employees compared to [---] B people. the ratio is insane. this is jensens world baby. https://t.co/G4OOfKCuUP"  
[X Link](https://x.com/KanishDigital/status/1799306110748504421)  2024-06-08T05:03Z [---] followers, [--] engagements


"Market cap is speculation driven the same CISCO which was worth several billions in the [----] to [----] era has never reached it's peak rate since"  
[X Link](https://x.com/KanishDigital/status/1799306347709935876)  2024-06-08T05:03Z [---] followers, [--] engagements


"If you are in a category where there is a version available that people desire to have one day (here Rolex.) Then the story behind the make of the product is a must-have ad format to try This is the ad that's making us sell out of our most popular watch right now: https://t.co/RHZ3JJcQz0 This is the ad that's making us sell out of our most popular watch right now: https://t.co/RHZ3JJcQz0"  
[X Link](https://x.com/KanishDigital/status/1799329499496222748)  2024-06-08T06:35Z [---] followers, [--] engagements


"So privacy laws seem to be bad for the economy as a whole Because of privacy businesses (specially smaller ones) struggle with new customer acquisition as dependence on Meta is max for them Consumers discovery of new products is less which is actually bad for a robust economy to thrive There should be some middle-ground here 🚨 Working paper alert 🚨 "Evaluating The Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency" with Guy Aridor Yeon-Koo Che Brett Hollenbeck and Max Kaiser. We study the impact of Apple's ATT on advertising effectiveness how"  
[X Link](https://x.com/KanishDigital/status/1801597676280049919)  2024-06-14T12:48Z [---] followers, [----] engagements


"@JamesTyler___ @binghott The ability to test anything in a jiffy has lead to rise in "test everything" philosophy"  
[X Link](https://x.com/KanishDigital/status/1801869831785902333)  2024-06-15T06:50Z [---] followers, [--] engagements


"Start your ad research from customer not competitor Your ad will only be rewarded with attention if you speak about customer's problem/desire that other brands are not talking about Speak from an angle that competitors are not speaking 5/ For example when I broke into probiotics nearly every brand was talking about "gut flora" & "the microbiome". I grabbed attention showing how the big food cos have been pumping sugar into our diets & hiding it. There was no talk about the microbiome until deep into my ad 5/ For example when I broke into probiotics nearly every brand was talking about "gut"  
[X Link](https://x.com/KanishDigital/status/1801873432071540773)  2024-06-15T07:04Z [---] followers, [--] engagements


"#1 rule avoid words you won't use while talking to friends A lot of brands use - Delve - Masterpiece - Gamechanger. - Invigorate But in real-life we never use it while talking to friends and family do we They are just jargon A good copy feels more like a conversation Highly suggest learning direct response copywriting it has a disproportionate impact on ur creatives u need to make customers buy now use principles like reciprocity scarcityauthority social proofto make customers buy immediately. Plenty of courses available online. Highly suggest learning direct response copywriting it has a"  
[X Link](https://x.com/KanishDigital/status/1802226915744350608)  2024-06-16T06:29Z [---] followers, [--] engagements


"If your ROAS isn't good at 2L spend then at 10L spend it won't magically improve Scale doesn't solve ROAS problems"  
[X Link](https://x.com/KanishDigital/status/1802326694734229718)  2024-06-16T13:05Z [---] followers, [---] engagements


"Meta is beta-testing a new way to view ads "Ad Breaks" which at most shows a 10-second unskippable ad It's just like the [--] seconds unskippable button on YouTube Here is what could happen because of this ✅This might mean ad-free version is coming. This seems highly valuable customers for brands are opting for this service. good for Meta but might be a loss to advertisers ✅ People mostly spend less time on the app as the reels and browsing experience is not smooth as it used to be all these years ✅ The ad metrics tracked like Hook rate and hold rate. all change now. Advertisers can no longer"  
[X Link](https://x.com/KanishDigital/status/1804492672616354088)  2024-06-22T12:32Z [---] followers, [--] engagements


"The best example for this is Virat Kohli He is one of the fittest sportsman and people see that is what he is and he likes he does it for joy of it People wont hate you for making anything your whole personality as long as its obvious that you're doing something for the joy of it. People find it annoying when you act like it makes you better than everyone else. This applies to fitness work and hobbies. People wont hate you for making anything your whole personality as long as its obvious that you're doing something for the joy of it. People find it annoying when you act like it makes you"  
[X Link](https://x.com/KanishDigital/status/1804772558748766390)  2024-06-23T07:04Z [---] followers, [--] engagements


"@macastel3 Just with Rolex or other brands face same headwind"  
[X Link](https://x.com/KanishDigital/status/1805177892273356877)  2024-06-24T09:55Z [---] followers, [--] engagements


"@JamesTyler___ Anything better than nCAC to measure new customer acquisition cost"  
[X Link](https://x.com/KanishDigital/status/1806701103809003554)  2024-06-28T14:48Z [---] followers, [--] engagements


"The inability to include the social media audience in engaged or existing customer controls in the Advantage+ settings is a big reason for lower new visits Many people who follow on social media but haven't purchased have mostly likely been on website So Meta might be retargeting them and trying to convert Seeing this a lot lately and wanted to share some thoughts. Assuming were all setting our existing audiences to just customers and allocating 0% budget to themASC campaigns are still going to retarget warm audiences like website visitors or engagers. The existing customer Seeing this a lot"  
[X Link](https://x.com/KanishDigital/status/1806958037514514939)  2024-06-29T07:49Z [---] followers, [--] engagements


"@codyplof Are you suggesting this as retention is more experience-led than acquisition Experience of product Experience of brand Since experience is mostly optimized by a brand team this does make sense But then how would numbers fit in needs to be discussed"  
[X Link](https://x.com/KanishDigital/status/1808033835256291482)  2024-07-02T07:03Z [---] followers, [--] engagements


"@GRothstein1 Mostly media houses and creators are going there who were late to the 2010's social media are going there just because of the guilt"  
[X Link](https://x.com/KanishDigital/status/1808885303551132080)  2024-07-04T15:27Z [---] followers, [--] engagements


"This would be subjective as you can optimize some products for a specific set of keywords via headline Example Retinol Serum is the keyword Then I am more likely to click on a headline that mentions Retinol Serum In Amazon in general the ability to speak about USP is limited I would more optimize towards finding white spaces in search"  
[X Link](https://x.com/KanishDigital/status/1810915929225621932)  2024-07-10T05:56Z [---] followers, [--] engagements


"@aparna_saxen To match with same day as Jio IPO maybe"  
[X Link](https://x.com/KanishDigital/status/1811747257529643271)  2024-07-12T12:59Z [---] followers, [---] engagements


""It is not on brand" is not a reason to flip the hierarchy in creating ad creatives ❌ Product Design Copy Audience ✅ Product Audience Message Design Copy"  
[X Link](https://x.com/KanishDigital/status/1813017655692952046)  2024-07-16T01:07Z [---] followers, [--] engagements


"The more steps customer has to walk the less likely they understand the creative You cannot just talk about the desire of people in ads It's not about features and benefits You should say about one feature that is a bridge to their desire For a person looking for a footwear that lets them stand for long hours just one feature thick insoles and air gaps can convert the customer And here if one tries to follow the general best practice of speak benefits speak desires you fail miserably"  
[X Link](https://x.com/KanishDigital/status/1815240102089466307)  2024-07-22T04:19Z [---] followers, [--] engagements


"Reddit advertising is awesome Company pulling advertisers Users pushing away advertisers Too much fun"  
[X Link](https://x.com/KanishDigital/status/1817792670225305820)  2024-07-29T05:22Z [----] followers, [--] engagements


"@mikeryanretail Do you think then we should start submitting Pinterest dimension assets in PMax"  
[X Link](https://x.com/KanishDigital/status/1818232093060587799)  2024-07-30T10:28Z [---] followers, [--] engagements


"Seems like Meta after targeting is looking to capture next frontier of creatives They might be working on something big in generating creatives on fly just via input This is quite a big change Its as if Zuck has no appreciation for the debates on DTC Twitter https://t.co/po7Ao0bGf2 Its as if Zuck has no appreciation for the debates on DTC Twitter https://t.co/po7Ao0bGf2"  
[X Link](https://x.com/KanishDigital/status/1819388363612307645)  2024-08-02T15:02Z [---] followers, [---] engagements


"Top middle and bottom-of-funnel audiences are better reached through strong creative messaging than precise targeting A list of common messaging for each stage of the funnel TOF These audiences want to know about 1/ What is the pain this product solves 2/ Why should I solve this pain now 3/ How is this relevant to me So creative messaging can be around ✅ Educating on which pain the product eliminates ✅ Agitation and repercussions of not solving pain ✅ Founder ads MOF They are looking for 1/ Customer reviews to build trust 2/ The unique value your product provides 3/ Comparisons with other"  
[X Link](https://x.com/KanishDigital/status/1820258823602323621)  2024-08-05T00:41Z [---] followers, [--] engagements


"This is so apt And since most e-commerce business operate in the premium segment listing on Q-com is not an option In Q-com AOV will matter less and frequency will matter more as frequency is the convenience here So while running ads on these platforms remarketing (if introduced) and frequency of each customer purchase will be metric of focus Getting market share from next-day delivery (Amazon) will be a big driver of growth Albinder Dhindsa had interesting comments on whether Zomato competes with D-Mart or Local Kiranas. https://t.co/qbtmY11Iqd Albinder Dhindsa had interesting comments on"  
[X Link](https://x.com/KanishDigital/status/1820408085535416705)  2024-08-05T10:34Z [---] followers, [---] engagements


"From Amazon earnings call. Q-com is playing out even in USA unlike in India Amazon seems to be winning and building strong With leadership changes in Amazon India they might try to replicate their USA playbook and enter Q-com but it will be tough Also first time seems like a trend in India was ahead than in USA"  
[X Link](https://x.com/KanishDigital/status/1821445925321290208)  2024-08-08T07:18Z [---] followers, [--] engagements


"For any new product you launch always acquire first set of customers on full price of product These early adopters and full price payers are passionate about category (affinity audience) Unlike in-market audience who look for discounts Now affinity audiences have experience of using multiple products (passionate about category) and hence their feedback is more valuable to improve product in initial stages"  
[X Link](https://x.com/KanishDigital/status/1821754764150907248)  2024-08-09T03:45Z [---] followers, [--] engagements


"Target the affinity audience in the early stages of your product launch Affinity audiences are passionate about category and are willing to pay full price In-market audience generally look for best deal giving a false positive to reduce price"  
[X Link](https://x.com/KanishDigital/status/1821936475031605631)  2024-08-09T15:48Z [---] followers, [--] engagements


"I am creating a YouTube video on common questions around e-commerce marketing Facebook ads Google ads all things e-commerce and marketing So drop your questions below"  
[X Link](https://x.com/KanishDigital/status/1822480941417414744)  2024-08-11T03:51Z [---] followers, [---] engagements


"@ankitnagori27 Just like China in diving Australia in swimming India has to work on being the best in some sports all are important but core muscle can be built in some"  
[X Link](https://x.com/KanishDigital/status/1822952282528403857)  2024-08-12T11:04Z [---] followers, [--] engagements


"Some ways to repurpose old content 1/ Find creative with high hook rate and pair it with another video with high hold rate 2/ Some ideas to start the hook - Start with outcome - "I lost [--] kgs in [--] month" - Fact - "IMD claims 2-degree temperature rise in just next [--] years" - Social proof - "100000+ women can't be wrong about this acne-clearing cream" - Negative hook - "I couldn't think my acne could be ever solved" - Before/after image - Show the image first and then start ad Heres a little secret of Meta ads to keep your ROAS positive when you are out of new creatives or waiting for the new"  
[X Link](https://x.com/KanishDigital/status/1823332221807124766)  2024-08-13T12:14Z [---] followers, [---] engagements


"@andrewjfaris Are you referencing to just TAM should be big or that there should be a tailwind in the category you are building"  
[X Link](https://x.com/KanishDigital/status/1823342535474852295)  2024-08-13T12:55Z [---] followers, [---] engagements


""Consolidation for efficiency Diversification for volume" If the product is good enough and unable to sell then it is a communication problem and diversification to another channel doesn't solve it It just increases complexity as you have to now communicate same idea in two different packaging Advertising channel diversification is not a solution to efficiency problems. https://t.co/rWmOR4UT4k Advertising channel diversification is not a solution to efficiency problems. https://t.co/rWmOR4UT4k"  
[X Link](https://x.com/KanishDigital/status/1823972721706799611)  2024-08-15T06:39Z [---] followers, [---] engagements


"@EcomShri @andrewjfaris How do you make sure PMax reaches only new customers It doesn't allow exclusions right"  
[X Link](https://x.com/KanishDigital/status/1824429183163924550)  2024-08-16T12:53Z [---] followers, [--] engagements


"Crossed the first 2L/day ever for this brand it's always a good feeling For a brand that launched just [--] months ago this is a🤌🏻 The secret - Started with just [--] products and avoided pushing all products to ads. First build learning in two then expand this is way faster - No iterations on ads. For new brands they shouldn't iterate initially goal must be to test as wide a variety of ads one can test. We tested over [--] angles per creative and still testing - Creatives focussed on lifestyle scenarios of where all products can be useful and how it saves time. Instead of detailing about product"  
[X Link](https://x.com/KanishDigital/status/1824681807188725773)  2024-08-17T05:36Z [---] followers, 15.3K engagements


"@arindam___paul Fantastic details . Also avoid turning on display for inability to reach targets with search. Diversification is not the solution optimization and diving deep is"  
[X Link](https://x.com/KanishDigital/status/1824737433616834962)  2024-08-17T09:18Z [---] followers, [---] engagements


"CRO in performance marketing is equivalent to SEO of organic content But businesses treat it as one-and-done and then blame it for failure Don't expect sudden change optimize small meaningful changes and it compounds well just like SEO CRO for E-commerce performance marketing SEO for organic content marketing and ASO for App Marketing- [--] underrated marketing tactics if worked on can completely refine and take you up in your entire marketing game :) CRO for E-commerce performance marketing SEO for organic content marketing and ASO for App Marketing- [--] underrated marketing tactics if worked on"  
[X Link](https://x.com/KanishDigital/status/1825135684027306027)  2024-08-18T11:40Z [---] followers, [---] engagements


"@Rich_Muskett These people are mostly affinity buyers of category who are savvy to try out anything new in the category"  
[X Link](https://x.com/KanishDigital/status/1825524531038970348)  2024-08-19T13:25Z [---] followers, [--] engagements


"Meta might start getting a lot of other-channel spends Hold up folks higher CPM's in [----] Meta's introduction of incrementality-based optimization revealed at Performance Marketing Week in June and officially introduced last week is strategically shrewd: - Meta has natively facilitated lift studies for years so it knows that its platform is incrementally https://t.co/aveZr0tK7F Meta's introduction of incrementality-based optimization revealed at Performance Marketing Week in June and officially introduced last week is strategically shrewd: - Meta has natively facilitated lift studies for"  
[X Link](https://x.com/KanishDigital/status/1825937441087435043)  2024-08-20T16:46Z [---] followers, [---] engagements


"@Ajain112 Are men priced higher as the frequency of purchase is lower So higher margin on initial transaction only Or is fabric price difference"  
[X Link](https://x.com/KanishDigital/status/1826646804483481668)  2024-08-22T15:45Z [---] followers, [---] engagements


"Well well well Look who's here Were excited to announce that @Netflix inventory is now LIVE in Display & Video [---] (DV360). You can now gain direct access to Netflix inventory through private marketplaces in DV360 and youll soon be able to leverage the power of Netflix ads through programmatic guaranteed. https://t.co/Ajn8MJOBkb Were excited to announce that @Netflix inventory is now LIVE in Display & Video [---] (DV360). You can now gain direct access to Netflix inventory through private marketplaces in DV360 and youll soon be able to leverage the power of Netflix ads through programmatic"  
[X Link](https://x.com/KanishDigital/status/1826664964515410170)  2024-08-22T16:57Z [---] followers, [---] engagements


"Eventually Q-com would become more like Amazon and become search led it wouldn't solve for discovery As convenience and speed are the fundamental thesis of Q-com For discovery still no better platform online than Meta"  
[X Link](https://x.com/KanishDigital/status/1827296544112177581)  2024-08-24T10:47Z [---] followers, [---] engagements


"@ganeshunwired Signalling and status game more than sales and ROI One reason I found that made some sense "Airports often sell luxury items duty-free which can provide significant savings.""  
[X Link](https://x.com/KanishDigital/status/1827649333363171479)  2024-08-25T10:08Z [---] followers, [--] engagements


"@NotAnandPatil @singhamarpreet_ Assuming bonding and going out messaging in ads worked better than talking about ice-cream was it"  
[X Link](https://x.com/KanishDigital/status/1827670151438770253)  2024-08-25T11:31Z [---] followers, [---] engagements


"Not a rule applicable in some categories Problem is to achieve 80% GM most brands try to price higher and market themselves as "premium" when the actual price:value ratio of product is weak If 80% GM which most apparel and fashion brands have it indicates increased competition in marketing"  
[X Link](https://x.com/KanishDigital/status/1827671154707833092)  2024-08-25T11:35Z [---] followers, [--] engagements


"Very strange as the investment in print media at global level is declining Why do you think India is an exception Source - Statista When people say offline advertising channels are dead pls show thm this data point. Print advertising has grown by 17% YoY . Print advertising rules for building trust n the above [--] demographic. It's an expensive medium n hence building omnichannel brand is a huge moat. https://t.co/3Gt6JLySei When people say offline advertising channels are dead pls show thm this data point. Print advertising has grown by 17% YoY . Print advertising rules for building trust n"  
[X Link](https://x.com/KanishDigital/status/1828052852822163464)  2024-08-26T12:52Z [---] followers, [---] engagements


"Recently even Stable Diffusion founder was speaking on similar lines in Overpowered podcast He mentioned how the bitcoin's distributed ledger system can be used instead of solving equations but to solve for compute and research It's a good watch Crypto is the currency of the AI. Crypto is the currency of the AI"  
[X Link](https://x.com/KanishDigital/status/1828422498590818578)  2024-08-27T13:21Z [---] followers, [---] engagements


"@rowdeehowee @heyitsalexP Both publish and record Just finished Andrew Faris's pod with her and the insights shared on fashion brands were just remarkable And the last answer on brand deserves a mention"  
[X Link](https://x.com/KanishDigital/status/1829127925897052524)  2024-08-29T12:04Z [---] followers, [--] engagements


"Great that Meta is directly sharing this data Considering majority of this video consumption is on reels and Meta since they mentioned (in earnings call) 50% of their reels is based on interest and powered by AI such high video lengths is a good testament of their system Brands (and agencies) should avoid obsessing over video length and more on the "what is communicated" and "how it is communicated" in the video Infact we have noticed longer ads have better conversion rates as they are able to attract and qualify the audience well Nothing is too long only too boring Most unbelievable insight"  
[X Link](https://x.com/KanishDigital/status/1829486057085100448)  2024-08-30T11:47Z [---] followers, [---] engagements


"@reemaabajaj Asked ChatGPT how they did and one of the response"  
[X Link](https://x.com/KanishDigital/status/1829852981799632984)  2024-08-31T12:05Z [---] followers, [---] engagements


"More brands should do this to increase get higher 2nd purchases Run a follower campaign on social media retargeting the customer list (and exclude existing followers) So they keep getting served your content and brand becomes memorable to them"  
[X Link](https://x.com/KanishDigital/status/1829884345974493487)  2024-08-31T14:10Z [---] followers, [---] engagements


"@archittbatlaw In the end Meta realized asking people what they want might help their algorithm Sure it doesn't solve for newness or discoverability (aka wow feeling of finding that amazing product) beyond category but it does solve for relevance"  
[X Link](https://x.com/KanishDigital/status/1830232797409329577)  2024-09-01T13:14Z [---] followers, [--] engagements


"Good or bad will depend on who takes it Just that whoever is taking must be good at math Calculate the true interest rate and see if the upfront cash can actually produce a ROI better than the interest rate If not better to avoid Hope is not a good strategy Just ended up reading that Velocity a fintech platform has launched a massive [---] crore fund to support D2C brands during the festive season in India. The best part all this without any equity dilution. This is some crazy number. Loving how everyone is ready to empower D2C in Just ended up reading that Velocity a fintech platform has"  
[X Link](https://x.com/KanishDigital/status/1830583754215321619)  2024-09-02T12:29Z [---] followers, [---] engagements


"Advertisers - "Good that Meta recognizes how important hook is and has published their own ads library" Social media scroller - "Now every ad will start with same set of hooks as everyone will assume this is the best practice""  
[X Link](https://x.com/KanishDigital/status/1830788913360761124)  2024-09-03T02:04Z [---] followers, [----] engagements


"Having a place name in the brand seems to intrinsically add a lot of trust among consumers Jaipur Rugs Bombay Dyeing Bombay Shirt Company Bombay Sweet Shop Bombay Shaving Company Found this on Reddit where user said since it had place name the person trusted more"  
[X Link](https://x.com/KanishDigital/status/1830819004979802403)  2024-09-03T04:04Z [---] followers, [---] engagements


"Eventually Q-com would become more like Amazon and become search led it wouldn't solve for discovery As convenience and speed are the fundamental thesis of Q-com For discovery still no better platform online than Meta"  
[X Link](https://x.com/KanishDigital/status/1831133289253392744)  2024-09-04T00:52Z [---] followers, [--] engagements


"Everyday use cases of AI we are using in ads creation process ✅ChatGPT - Input information matters a lot and prompt creation is super important. Have noticed an answer go from good to WOW just by changing the prompt while the information is still same (will share prompt framework some day later) - For researching about the market by making it act like a customer for the brand and then asking questions - Submitting ad briefs for it to critique suggest areas of improvement and provide more ideas - Data analysis by submitting docs sheets and just slicing and dicing data and asking it to find"  
[X Link](https://x.com/KanishDigital/status/1831548379534385533)  2024-09-05T04:22Z [---] followers, [---] engagements


"Remember in festive season Your metric of focus should be AOV not CVR People are in mood to buy CVR will increase Optimize for higher AOV"  
[X Link](https://x.com/KanishDigital/status/1831671119612698813)  2024-09-05T12:30Z [---] followers, [---] engagements


"With Zuck's statement in recent earnings call "In the long term advertisers will be able to just give us the budget and objective rest all we will handle" And now with Meta introducing capability to generate images the goal is manifesting Many image generation tool for ads wouldn't be that capable as Meta has data advantage of decades"  
[X Link](https://x.com/KanishDigital/status/1832097263167947055)  2024-09-06T16:43Z [---] followers, [----] engagements


"@macastel3 Infrastructure labour cost"  
[X Link](https://x.com/KanishDigital/status/1832335088786325767)  2024-09-07T08:28Z [---] followers, [--] engagements


"@protosphinx Might someday play in Mission Impossible franchise alongside Tom Cruise"  
[X Link](https://x.com/KanishDigital/status/1832358381564068039)  2024-09-07T10:00Z [---] followers, [--] engagements


"@Ajain112 Are you open to sharing the tool"  
[X Link](https://x.com/KanishDigital/status/1833479864872993252)  2024-09-10T12:17Z [---] followers, [---] engagements


"@sourfraser @social_savannah Which tool do you use for AI cleanup"  
[X Link](https://x.com/KanishDigital/status/1833705236608774300)  2024-09-11T03:12Z [---] followers, [--] engagements


"@_kaushalshah Even Meta is betting on it Mark himself said in the recent earnings call"  
[X Link](https://x.com/KanishDigital/status/1834188381145760101)  2024-09-12T11:12Z [---] followers, [--] engagements


"No other statement that this has done more damage to brand marketing "Human attention span is lower than goldfish""  
[X Link](https://x.com/KanishDigital/status/1834435580391772237)  2024-09-13T03:34Z [---] followers, [---] engagements


""If you are seeing $0 spend on the others that tells me Meta is not finding them diverse enough."🔥 Here's what your campaigns should look like when you have diverse creative running. You'll always have [--] or [--] ads dominate the spend but if you are seeing $0 spend on the others that tells me Meta is not finding them diverse enough. This is last [--] days for one campaign on cost https://t.co/gilgcvufHh Here's what your campaigns should look like when you have diverse creative running. You'll always have [--] or [--] ads dominate the spend but if you are seeing $0 spend on the others that tells me Meta"  
[X Link](https://x.com/KanishDigital/status/1836031301394059466)  2024-09-17T13:15Z [---] followers, [---] engagements


"@Ajain112 While Tupperware is down under Stanley is gonna have tough time going ahead because trends and virality like these are once in decades"  
[X Link](https://x.com/KanishDigital/status/1836359899992789151)  2024-09-18T11:01Z [---] followers, [---] engagements


"That's quite healthy As you mention also at lot of room to segment and get more out of your most valuable customers Pie chart by percentile will surely help inform your marketing acquisition also as with this pie chart one can know how the distribution of customer value is in the business"  
[X Link](https://x.com/KanishDigital/status/1836360236719886357)  2024-09-18T11:02Z [---] followers, [---] engagements


"One way to position combo is after customer problems Instead of saying "Cream and Serum Combo" Name it "Acne-reduction combo" Name it after a outcome This gives a clear promise to customer of a specific outcome This also helps build a better creatives which are focussed on pain and when visitors land on website the pain is reiterated and builds nice coherence for customer Sure you can increase AOV by using all those upsell/crossells on the ATC page but promoting them directly on creative works like a charm. Eg- ✅Selling shirts ask the model to pair it up with your wide leg pants to inspire a"  
[X Link](https://x.com/KanishDigital/status/1837053406340395503)  2024-09-20T08:57Z [---] followers, [---] engagements


"@geometricmagic Meta is indeed king of discovery Given the rise of Q-com in India Meta shops as a product might fail the same as WhatsApp UPI Though they might grow the reality labs part"  
[X Link](https://x.com/KanishDigital/status/1837088549532844441)  2024-09-20T11:16Z [---] followers, [--] engagements


"A common customer habit specially when they have seen ad on YouTube However if they see ad on Fb they are more likely to search on Google but they might land on YouTube from the search results Brand's might not be able to (and should not) control or hijack the genuine reviews but they can sure reach out to channels who have posted bad reviews and negotiate You need to flood the youtube searches with your brand name + reviews - example "primal queen reviews" Why Because your future customers are doing research on you. So the more real estate you control the better you can control their"  
[X Link](https://x.com/KanishDigital/status/1837095594503864635)  2024-09-20T11:44Z [---] followers, [---] engagements


"@Adda35820790 @TaylorHoliday For most brands the philosophy of "cash today is better than cash tomorrow" Otherwise they wouldn't survive to realise the full margin"  
[X Link](https://x.com/KanishDigital/status/1837430943688413417)  2024-09-21T09:57Z [---] followers, [--] engagements


"@ganeshunwired @TechEmails Both Instagram and WhatsApp acquisitions are just classic game like play by Mark"  
[X Link](https://x.com/KanishDigital/status/1837433550775386325)  2024-09-21T10:07Z [---] followers, [---] engagements


"@sanjay1s @aditya_kondawar Genuinely curious Even with automation in infrastructure would it be hard for China to beat low cost labour countries"  
[X Link](https://x.com/KanishDigital/status/1837441589343408519)  2024-09-21T10:39Z [---] followers, [--] engagements


"@reemaabajaj Ogilvy "First-class business at a first-class price""  
[X Link](https://x.com/KanishDigital/status/1837741317956260010)  2024-09-22T06:30Z [---] followers, [--] engagements


"While many suggest IPO like solution it might be (not sure) On other note This is a good opportunity for E-Commerce brands to book tickets and then run a contest on the website Each product is assigned certain points that is credited to each customer's account on purchase of the product and then customers with highest points gets the ticket But I am not sure of the legalities thought experiment: if you were bookmyshow and had the rights for todays Coldplay event what would you have done differently thought experiment: if you were bookmyshow and had the rights for todays Coldplay event what"  
[X Link](https://x.com/KanishDigital/status/1838242322833646029)  2024-09-23T15:41Z [---] followers, [---] engagements


"Better use of time would be to create distribution by building audience via content as this is a hard moat and gives a jumpstart bigger than knowing these technical skills And audience building automatically is a transferable skill into ad creative creation when running meta ads"  
[X Link](https://x.com/KanishDigital/status/1839905714988560424)  2024-09-28T05:51Z [---] followers, [---] engagements


"@greatindianramu @rishsamjain @Razorpay As in you send them to one payment gateway and if it doesn't load you send them to another"  
[X Link](https://x.com/KanishDigital/status/1839978240074477804)  2024-09-28T10:39Z [---] followers, [--] engagements


"@Ajain112 @jiteshkrsinghh What stops a single brand Inventory management R&d Genuinely curios"  
[X Link](https://x.com/KanishDigital/status/1839984440686068201)  2024-09-28T11:04Z [---] followers, [---] engagements


"Good use of storytelling Fashion brands can show variety as a medium to create awareness in new audience Then remarket/retarget them by showing a detailed one-product ad carousel by creating a custom audience based on which product page they visited Textbook product carousel from Arcteryx ticking all of the boxes heres how you can learn and replicate for your brand - bookmark 📍 👕 Product imagery 🔎 Macro + detail shots ⛰ Lifestyle + brand world imagery I've already shared these ads on my timeline here's a breakdown https://t.co/oaPF3rwuEq Textbook product carousel from Arcteryx ticking all"  
[X Link](https://x.com/KanishDigital/status/1840342137977606562)  2024-09-29T10:45Z [---] followers, [---] engagements


"Always a good hook to test To find oddly satisfying shots in your niche Google "Niche" + oddly satisfying videos + Reddit Tons of examples in each niche Some big niches have their own subreddit too [--]. Oddly satisfying shot Just think of all those Tiktok videos you watched Its in human nature to like patterns symmetry and repetition TIP: dont just throw a random shot make it relatable with the rest of your video https://t.co/jAWk8PYfrg [--]. Oddly satisfying shot Just think of all those Tiktok videos you watched Its in human nature to like patterns symmetry and repetition TIP: dont just throw a"  
[X Link](https://x.com/KanishDigital/status/1840357969898111101)  2024-09-29T11:48Z [---] followers, [---] engagements


"@reemaabajaj Good point Name should be such that people already associate high value to it Like Mocha brown as you said Otherwise are naming after celebrity book places helps communicate the vibe of the product without actually using it"  
[X Link](https://x.com/KanishDigital/status/1841418292008734953)  2024-10-02T10:01Z [---] followers, [--] engagements


"Been hearing this more and more from a lot of people Even Google last quarter earnings showed YouTube subscriptions as one of their fastest growing segments with double-digit growth They are also innovating a lot with content commerce and lock-in inventory in certain niches so that brands are protected from sudden CPM jumps There might be a lower-tier subscription version soon with limited benefits and some ads Ads-free entirely might be bad for e-commerce as people subscribing are top-tier aka best customers for any e-commerce brand This also means that brands might now need to shift more"  
[X Link](https://x.com/KanishDigital/status/1842063926609035359)  2024-10-04T04:47Z [---] followers, [---] engagements


"True and in most scenarios there is blame game at play Agencies blame products for not being good/expensive brand blames agencies for not being good Initially if you run ads it's not just for the experience of running ads but more deeper you develop conviction in product price so when you hand to agency/team member you know if it fails it's a marketing problem and not product One of the questions to ask an agency what is their filtration process of working with brands If an agency works with any and every then.🚩 Any good business will want to work with good business"  
[X Link](https://x.com/KanishDigital/status/1842079515042054536)  2024-10-04T05:49Z [---] followers, [---] engagements


"During the festive sale don't neglect organic social media ✅Increase the frequency of posts ✅Share BTS updates on packing orders team members during the crazy festive time this expands reach ✅Plan more collab posts as audience look towards influencers to tell them about the deals ✅Feature limited stock alerts via organic posts (you can delete them later) ✅Find the most viral trend/reel style and connect it back to your festive offer"  
[X Link](https://x.com/KanishDigital/status/1842400758018281650)  2024-10-05T03:05Z [---] followers, [---] engagements


"A big counter-intuitive and opposite of com Twitter's narrative of q-com eating into kirana Every brand entrepreneur is saying the same thing that they are taking share from ecom and modern retail but not from general trade Totally agree with Deepinder here Source - Money Control"  
[X Link](https://x.com/KanishDigital/status/1843652711708778689)  2024-10-08T14:00Z [---] followers, [---] engagements


"@geometricmagic But then I gues the developers don't have much say and the decisions makers might have given them targets of "Number of pin codes" and hence such a dark pattern approach"  
[X Link](https://x.com/KanishDigital/status/1845090424362344853)  2024-10-12T13:13Z [---] followers, [---] engagements


"These two questions always help when running of ad creative ideas for a product 1/ What are the different occasions this product is used 2/ What are the core reasons for customers to buy For footwear 1/ Work evening strolls morning walks. 2/ Comfort fabric design"  
[X Link](https://x.com/KanishDigital/status/1845784556047040626)  2024-10-14T11:11Z [---] followers, [---] engagements


"Except for The Whole Truth BSC and Traya no Indian ecom brand seems to be betting heavy on YouTube My biggest prediction is with YouTube Premium subscribers and regional creators rising this will be a big opportunity for brands Also shorts are largely unmonetized which means the there is room for content to fill in Over the next [--] months I intend to make my candy brand get at least 1b views a month on YouTube (shorts heavy). We did this with my sword brand and we can do it again. The difference is that Kanpai gets 1000x more ROI from being viral than Mini Katana does. https://t.co/7HGIca8FH3"  
[X Link](https://x.com/KanishDigital/status/1846527011197521945)  2024-10-16T12:22Z [---] followers, [---] engagements


"Other than in fashion these generally hold true however noticed the threshold to be 2k and [---] In fashion though even up to 3k people want COD but if one can communicate on free returns and free size exchanges coupled with a consistent human face behind the brand they are more likely to believe WhatsApp comms is key special in women's category"  
[X Link](https://x.com/KanishDigital/status/1847597728244580467)  2024-10-19T11:16Z [----] followers, [--] engagements

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